Training Example: Nutrabolt – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] NUTRABOLT

[H1] THE HUMAN PERFORMANCE COMPANY
join the team

[H2] Our mission
is to innovate, inspire, and make products that maximize human potential accessible to all.

[H3] Nutrabolt Appoints Andrew Archambault as President and Chief Operating Officer to Lead Next Phase of Growth and Operational Scale
Austin, Texas, May 11, 2026 — Nutrabolt, a leading global active nutrition, beverage, and wellness portfolio company best known for its brands
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[H3] Nutrabolt Appoints Andrew Archambault as President and Chief Operating Officer to Lead Next Phase of Growth and Operational Scale
Austin, Texas, May 11, 2026 — Nutrabolt, a leading global active nutrition, beverage, and wellness portfolio company best known for its brands
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more

[H3] Nutrabolt Earns 2026 Great Place To Work® Certification™ in the U.S. and U.K.
Austin, Texas – April 28, 2026 – Nutrabolt is proud to announce it has once again been Certified™ by Great Place To Wor
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[H3] C4 Energy® Expands Global Basketball Presence with Canada Basketball Partnership
Advancing the brand’s global basketball strategy through official partnership across key international markets Nutrabolt, owner of C4 Energy®, a gl
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[H3] Los Angeles Lakers Announce C4 Energy as Official Energy Drink
March 31, 2026 – The Los Angeles Lakers today announced a new sponsorship with C4 Energy, one of the fastest growing energy drink brands in t
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[H3] C4Energy® Teams Up with Knicks Standout Josh Hart to Fuel Performance and Inspire Athletes
Celebrated for his hustle and grit, Hart joins the brand as it expands its footprint deeper into basketball AUSTIN, Texas, March 5, 2026 – Nutrabolt
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[H3] Nutrabolt Expands Global Footprint with Strategic Agreement in India
Agreement brings leading active nutrition brands—C4®, XTEND®, and Cellucor®—to India through a locally driven manufacturing and distributi
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[H3] C4 Energy® Named to Inc.’s 2025 Best in Business List in the Best Marketing Category
Nutrabolt and C4 Energy have been named to Inc.’s 2025 Best in Business list in the Best Marketing category. The annual list honors companies that,
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[H3] Austin American-Statesman Names Nutrabolt a Winner of the Greater Austin Top Workplaces 2025 Award
November 23, 2025 – Austin, TX – Nutrabolt has been awarded a Top Workplaces 2025 honor by the Austin American-Statesman, marking the fifth year t
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[H3] The King of the Monsters Meets the King of Energy: C4 Ultimate Energy® x Godzilla Arrives
This earth-shaking entertainment collaboration leads a trio of new flavor innovations launching this fall and into 2026 AUSTIN, Texas, Oct. 16, 2025
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[H3] Nutrabolt Expands Strategic Partnership with Bloom Nutrition, Strengthening Portfolio and Broadening Market Reach
On pace to exceed $1 billion in annual revenue on a consolidated basis, Nutrabolt is intensifying its focus on expanding market impact Austin, Texas,
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[H3] Nutrabolt’s third-annual Service Day made history by achieving highest-ever volunteerism goal
On Friday, August 8, Nutrabolt teammates around the world stepped away from their desks to lean into our ‘Grow and Give Back’ mantra for our third
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[H3] C4 Energy® Celebrates Athletes of All Levels With $400,000 Commitment to Local Sports Teams
With the new C4® Local Legends platform, C4 Energy deepens its mission to inspire and enable athletes at every level and give them a chance to play l
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[H3] Fortune Media and Great Place To Work Name Nutrabolt to 2025 Fortune Best Workplaces in Texas for Fourth Consecutive Year
June 10, 2025, AUSTIN, TX — Great Place To Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas. This i
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[H3] C4® Partners with Saquon Barkley as the Face of C4 Sport® Pre-Workout to Maximize Performance for Elite Athletes and Everyday Champions
Known for dominating their respective fields, the A-list athlete and best-selling pre-workout brand are teaming up to motivate athletes everywhere to
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[H3] Nutrabolt earns 2025 Great Place To Work® Certification™ in the U.S. and U.K.
Austin, Texas, May 13, 2025 — Nutrabolt is proud to be Certified™ by Great Place To Work® in both the United States and the United Kingdom!
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[H3] C4 unveils C4 AlphaBomb: The pre-workout for next-level performance
Engineered with exclusive, first-of-its-kind caffeine innovation, Deura9™, designed for an explosive sensory experience, propelling fitness enthusia
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[H3] Nutrabolt selects e2open as strategic partner for digital supply chain transformation
The company prioritizes scalable, future-proof solutions to support growth and complexity Dallas, Texas, April 28, 2025 — E2open Parent Holdings, In
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[H3] C4 Performance Energy® makes history as the first brand to sign 128 collegiate basketball players, marking the next chapter in its ‘Made For Athletes. Certified For Sport®’ campaign
Star athletes on the squad include Johni Broome, Mark Sears, Madison Booker, and Lauren Betts Austin, Texas, March 6, 2025 — In
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[H3] C4 Energy® announces new ‘Made for Athletes. Certified for Sport.®’ campaign highlighting distinguished NSF certification
The initiative showcases C4 Energy as the pinnacle performance brand that is trusted by adult athletes at every level, including football superstars B
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[H3] C4® Energy returns as the Official Partner of 2024 World Champion Boston Celtics
Fans everywhere enjoy C4 Energy to fuel them during their everyday athletic pursuits Austin, Texas, Feb. 4, 2025 — Nutrabolt®, owner of C4® Energy
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[H3] C4® Energy to serve as Official Energy Drink of the Miami Heat
Fitness enthusiasts choose C4 Performance Energy®, an NSF Certified for Sport® beverage, as the brand continues to grow its sports sponsorship portf
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[H3] C4® Energy named as the Official Energy Drink of the New York Knicks
New York, Feb. 4, 2025 — Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a new multi-year partnership with Nutrabolt®, naming C4®
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[H3] Teammates show up for 63 charities on the second-annual Nutrabolt Service Day in October
On Nutrabolt Service Day 2024, the company’s mantra to ‘Grow and Give Back’ rang truer than ever. Teammates completed 1,450 volunteer hours for
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[H3] Nutrabolt wins 2024 Top Workplaces Culture Excellence Awards for Employee Well-Being, Professional Development
Austin, Texas, Oct. 18, 2024 — Nutrabolt has announced today that it is a 2024 Top Workplaces CULTURE EXCELLENCE winner.  Energage is a purpose
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[H3] C4 Ultimate Energy® unveils latest beverage and technology innovations – featuring Kevin Hart – at North American Convenience Stores Show
Austin, Texas, Oct. 1, 2024 — Nutrabolt, owner of C4Ⓡ, the #1 selling global pre-workout brand and one of the fastest growing energy drink brands
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[H3] C4 unveils new flavor-packed collaboration with The Hershey Company
Hershey’s iconic confections reimagined by C4Ⓡ as energy drinks, pre-workout, and protein powders  Austin, Texas, Sept. 18, 2024 — Nutrabol
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[H3] Nutrabolt strengthens commitment to corporate responsibility by publishing its 2023 ESG Report
The 2023 ESG Report gives a comprehensive view into the company’s pledge to act responsibly in all areas of business with expanded programs to s
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[H3] Fortune Media and Great Place To Work name Nutrabolt to 2024 Fortune Best Workplaces in Texas
Austin, Texas, June 11, 2024 — Great Place To Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas. Thi
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[H3] Nutrabolt earns 2024 Great Place To Work Certification™
Austin, Texas, May 20, 2024 — Nutrabolt is proud to be Certified™ by Great Place To Work® for another year! The prestigious award is based enti
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[H3] Executive additions fortify Nutrabolt’s Commercial leadership team
Austin, Texas, April 29, 2024 — Nutrabolt continues to build its commercial muscle with the addition of three industry veterans who will help fuel t
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[H3] 10 teammates fuel their journey of greatness at SXSW® 2024!
For the third year, C4 Energy fueled all of Austin as the Official Energy Drink of South by Southwest® (SXSW) 2024!  Each March, Austin tra
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[H3] Nutrabolt celebrates significant impact milestone in its partnership with Plastic Bank this Earth Day
In 2022, Nutrabolt partnered with Plastic Bank to offset all plastic used in its supply chain across the company’s entire product portfolio. Sin
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[H3] C4 reclaims its throne with its hardest hitting pre-workout line ever
C4 unveils complete reformulation and “We Hit Harder” brand campaign insupport of largest ever re-brand   Austin, Texas, April 4, 2024
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[H3] C4® ENERGY NAMED FIRST-EVER OFFICIAL ENERGY DRINK PARTNER OF WWE®
C4 Energy to serve as first-ever sponsor of WrestleMania Skycam Austin, Texas, April 3, 2024 — Nutrabolt, owner of C4 Energy, and WWE, part of TKO G
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[H3] Nutrabolt honors Nate Kleiman’s commitment to maximizing potential for two decades
Today, Nate Kleiman leads Nutrabolt’s highly innovative Product Development team as the SVP, Strategic Product Initiatives. But, his Nutrabolt
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[H3] Nutrabolt’s recognition program sends teammates to new heights
At Nutrabolt, we know incredible things happen when we create a work environment that fuels our teammates’ potential. Performance is the core of who
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[H3] C4 Energy Europe and Millions unveil the ultimate flavor collaboration
Austin, Texas,  Jan. 31, 2024 — C4 Energy Europe, one of Europe’s leading energy drinks brands, is excited to announce its collaboration with
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[H3] Nutrabolt promotes Kyle Thomas to Global Chief Commercial Officer
Austin, Texas,  Jan. 29, 2024  — Hot off the heels of the company’s Jan. 17 announcement to acquire a 20% ownership stake in Greens and Superf
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[H3] Nutrabolt shares the joy of the holiday season with The GiveJoy Foundation in Austin, and BADU in London
In our 15th year of holiday service, Nutrabolt celebrated the season of giving with our local Austin community through The GiveJoy Foundation – and
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[H3] Nutrabolt leads equity investment in Bloom Nutrition expanding active health and wellness portfolio into greens and superfoods space
Austin, Texas, Jan. 17, 2024 — Today, Nutrabolt announced a significant minority investment into Bloom Nutrition. The investment provides Nutrabol
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[H3] Built In honors Nutrabolt in its esteemed 2024 Best Places to Work Awards
Austin, Texas, Jan. 9, 2024 — Today, Built In announces that Nutrabolt is honored in its 2024 Best Places to Work Awards. Specifically, Nutrabolt
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[H3] Auburn University College of Education School of Kinesiology launches innovative partnership with Human Performance Company, Nutrabolt
The Nutrabolt Applied and Molecular Physiology Laboratory will advance research into sports performance and active nutrition. Auburn, Alabama, Oct. 17
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[H3] Celebrate Hispanic Heritage Month at Nutrabolt with teammates Jaime and Michelle
At Nutrabolt, ‘for all’ is one of six core values that drive our team culture.  We believe in the power of inclusivity and creating spaces wh
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[H3] BADU joins forces with Nutrabolt to empower sports careers within the London community
The new partnership will focus on supporting and growing BADU’s Centre of Excellence program. London, England, Sept. 6, 2023 – BADU and Nutrabolt
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[H3] Teammates serve impressive 1,490 volunteer hours during first-ever Nutrabolt Service Day
On Aug. 11, the Nutrabolt team set out to serve 1,000 hours in a single day. And on our first-ever Nutrabolt Service Day, we smashed our volunteerism
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[H3] C4 Energy Europe fuels recovery of war veterans and emergency services with new product launch
AUSTIN, TX, August 3, 2023 — C4 Energy, one of Europe’s leading energy drinks brands, has launched a limited-edition product, in partnership
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[H3] WWE® and C4® expand partnership and launch first-ever product collaboration
WWE-Inspired C4 Ultimate® Pre-Workout Powder & C4 Ultimate Energy™ Drink Launching Exclusively at GNC Ahead of SummerSlam AUSTIN, TX,
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[H3] Pride Month at Nutrabolt: Meet three of our passionate, authentic teammates
In June, Nutrabolt celebrated Pride Month, and all the strong, vibrant, wonderful identities of the LGBTQ+ community!  We’re grateful to have p
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[H3] C4 Energy and Austin FC team up to host the ultimate soccer fan experience at Q2 Stadium
On June 12, Austin FC fans and some of our own Nutrabolt teammates got to see what it’s like to play at the highest level at ‘The 2023 Austin FC E
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[H3] Fortune Media and Great Place To Work name Nutrabolt to 2023 Fortune Best Workplaces in Texas
AUSTIN, TX, June 13, 2023 — Great Place To Work and Fortune magazine have honored Nutrabolt as one of this year’s Best Workplaces in Texas. This i
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more

[H3] Nutrabolt strengthens commitment to corporate responsibility by publishing its second-annual ESG Report
The 2022 ESG Report gives a comprehensive view into the company’s pledge to act responsibly in all areas of business with expanded programs to suppo
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more

[H3] Nutrabolt Teammate Spotlight: Traci J. and Kelsey K.
Meet two members of Nutrabolt’s People team — Traci J. and Kelsey K.! Traci is Director, SEC Reporting and DEI, and Kelsey is Director, Social
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[H3] Nutrabolt ranks among highest-scoring businesses on Inc. Magazine’s annual list of Best Workplaces for 2023
Austin, Texas, May 10, 2023 — Nutrabolt has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which
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[H3] Nutrabolt earns 2023 Great Place to Work Certification™
Austin, Texas, May 4, 2023 — Nutrabolt is proud to be Certified™ by Great Place To Work® for another year. The prestigious award is based e
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[H3] Nutrabolt recognized by Top Workplaces USA for Culture Excellence in five categories
Austin, Texas, April 28, 2023 — Top Workplaces USA honored Nutrabolt as a 2023 Culture

[H1] Energize your career

With performance at the center of everything we do, we’ll work together to discover your potential and achieve as one team.
see open roles

[H2] READY TO DISCOVER YOUR POTENTIAL?
Nutrabolt is an award-winning workplace! If you’re passionate about results, we might be the perfect team for you. Visit our newsroom to learn more about our recent employer awards, and other stories that make us a great place to energize your career.
Can’t wait to join us? Apply now!

[H2] TOP PERKS FOR TALENTED TEAMMATES

[H3] Core Benefits

We know people perform their best when they feel their best — at work and beyond. That’s why Nutrabolt’s comprehensive benefits package puts you and your future first! It includes competitive health and life insurance, 401(k) matching, unlimited paid time off, and dedicated volunteer time off to support the causes you care about most.

[H3] Lifestyle Perks

Level up your physical, emotional, and financial wellness with a Lifestyle Spending Account (LSA). Get reimbursed for expenses that matter to you, like gym memberships and physical therapy, or student loan payments and home-buying costs. With LSA, you’re empowered to support your well-being your way. As a teammate, you’ll also enjoy exclusive discounts on C4 Energy, XTEND, Cellucor, and Bloom products to fuel your goals.

[H3] Austin Campus Amenities

Nutrabolt’s global headquarters blends work, wellness, and community to ignite a teammate experience like no other. Get your heart pumping in the C4® Performance Center with a boxing ring, basketball court, cardio and weight equipment, and free fitness classes. Then, recover like a pro with a sauna, steam room, IV therapy, and advanced recovery tech. Kickstart your day with barista-made drinks, complimentary healthy meals, and stocked snacks on every floor. Recharge in open-air spaces with sweeping Hill Country views, stroll campus trails, or hit the outdoor turf field for a friendly game. This isn’t your ordinary office – it’s a destination for limitless potential.

[H2] BEGIN YOUR JOURNEY

1
APPLICATION REVIEW

2
PRELIMINARY INTERVIEW

3
HIRING MANAGER INTERVIEW

4
FINAL INTERVIEWS

5
OFFER

[H3]
1
APPLICATION REVIEW
You’ve submitted your application and are one step closer to joining our team! Thank you for your interest in a career with Nutrabolt. Our Talent Acquisition team carefully reviews each application to match qualified candidates with each of our open positions. This means you may also be considered for a role that is not yet posted, or one you didn’t apply for.

[H3]
2
PRELIMINARY INTERVIEW
During the preliminary phone interview, you’ll have a chance to speak directly with our Talent Acquisition team. This is your opportunity to go into detail about your experience, and how it relates to the position you applied for.

[H3]
3
HIRING MANAGER INTERVIEW
When speaking with the hiring manager, be ready to share specific examples of your accomplishments, business impacts, and anything else that will shed light on why you’re the best candidate for the job. If you have any additional role-specific questions, now is the time to ask.

[H3]
4
FINAL INTERVIEWS
During this stage you’ll meet with some of the cross-functional partners you’ll work closely with in the role. These interviews will last 30-45 minutes, and are focused on Nutrabolt’s operating principles.
Depending on the role, we may also ask you to complete a ‘Skills in Action’ exercise to give you a chance to demonstrate your methodology, approach, and technical skills related to the position. Examples of a Skills in Action exercise could include an Excel assessment, case study, or presentation. This is your last-stop opportunity to convey what makes you great.

[H3]
5
OFFER
Once you’ve completed your final round of interviews, you’ll typically hear back from us within a week. This gives our team a chance to debrief and prepare a competitive offer for you.
If selected, our Talent Acquisition team will call you with the good news and extend a verbal offer to join our high-performance team.

[H2]
Join a Company You’ll feel good about
See Open Roles

[H1] Welcome to Nutrabolt

[H2]
Learn why we’re known as the Human Performance Company

[H2] UNITED BY OUR MISSION
We innovate, inspire, and make products that maximize human potential accessible to all. We achieve as one team anchored by our core values and guided by our operating principles.

[H2] Our Core Values are Who We Are

[H3] Passion for the Mission

Our Passion for the Mission is an obsession. Teammates at all levels take responsibility for maximizing human potential. With innovative products and platforms, we inspire all people in our path to achieve their peak performance, bringing our mission to life.

[H3] For All

We believe in the power of inclusivity and creating spaces where individuals from all backgrounds and identities have the opportunity to reach their full potential.

[H3] Resilient to Adversity

We’re fearless in the face of challenge. Through tenacity and a competitive spirit, our ability to overcome obstacles is key to our longevity and leadership positioning.

[H3] Intellectually Curious

Our growth mindset keeps us asking why. Our inquisitive nature pushes us to find better solutions, improve, and optimize. Greatness begins outside our comfort zone.

[H3] Results Driven

We take extreme ownership for our outcomes and understand that every teammate is responsible for making an impact. Exceptional execution is rewarded because results matter.

[H3] Bias for Action

We act with a sense of urgency and always choose action over inaction. Our ability to make high-velocity decisions allows us to evolve products and processes in a way like never before.

Our Operating Principles are how we work
[H2] We act as one team.

Our Operating Principles are how we work
[H2] We relentlessly pursue improvement and simplicity.

Our Operating Principles are how we work
[H2] We believe great innovation is how we best serve our customers.

Our Operating Principles are how we work
[H2] We are strategically focused and prioritized in our work.

Our Operating Principles are how we work
[H2] We build high-performing teams.

Our Operating Principles are how we work
[H2] We make high-quality, high velocity decisions.

Our Operating Principles are how we work
[H2] We take extreme ownership of our responsibilities, results, and actions.

[H2] nutrabolt Leadership

[H3] Doss Cunningham
Chairman & Chief Executive Officer

[H2] Doss Cunningham

[H4] Chairman & Chief Executive Officer

Doss Cunningham is the Chairman and Chief Executive Officer of Nutrabolt, the force behind powerhouse brands including C4®, Cellucor®, XTEND®, and its partner brand Bloom Nutrition. An Austin native, Cunningham has led the company’s growth from a startup into a global active health and wellness company with over $1 billion in annual sales.Cunningham’s journey began in 2004 when he joined a sports nutrition startup as one of three co-founding partners. Initially serving as Chief Financial Officer, he applied his finance education to establish the company’s foundational accounting and operations. By 2008, he had transitioned into the role of Chief Executive Officer, driven by a vision to evolve Nutrabolt into a holistic performance-focused organization.Under Cunningham’s leadership, Nutrabolt has expanded from its original supplement roots to a robust portfolio that includes powders, capsules, and ready-to-drink energy beverages. The flagship brand, Cellucor®, paved the way for the acquisition of XTEND®, and the creation of C4®, a category-defining brand in both pre-workout supplements and energy drinks.In 2024, Nutrabolt unveiled its new 75,000-square-foot global headquarters in West Austin. The state-of-the-art facility features a cutting-edge fitness center and physiology lab that has hosted top-tier notables including Kevin Hart, Bijan Robinson, C.J. Stroud, Lance Armstrong, and so many more.Cunningham continues to push the boundaries of innovation and strategic growth. In January 2024, he led a $90 million minority investment in Bloom Nutrition, a wellness brand founded by Mari Llewellyn and Greg LaVecchia, known for its popular greens and superfood products. The partnership aimed to expand Nutrabolt’s reach to a more female-forward audience. The collaboration launched with Bloom’s sparkling energy drink, which sold over 1 million cans in its first 30 days on the market.From just five employees to a 500-person global workforce, Cunningham has led Nutrabolt through continuous year-over-year growth. His commitment to excellence, innovation, and community has firmly positioned Nutrabolt as a trailblazer in the active health and wellness space.

[H3] Sabba Naserian
Chief Revenue Officer, Emerging Brands & New Ventures

[H2] Sabba Naserian

[H4] Chief Revenue Officer, Emerging Brands & New Ventures

Sabba Naserian rejoins Nutrabolt in 2022 with more than a decade of strategic business development experience.
From 2014-2016, Sabba Naserian served as Nutrabolt’s VP of Global Development. Since then, she’s bolstered her expert resume with experience that ranges from owning her own agency, BRKR, to serving in key growth roles with Indelible Agency, Herbert Labs, and Canopy Growth Corporation.
Sabba achieved a Bachelor’s Degree in Commerce and Marketing from Carleton University in 2006.
Nutrabolt’s leadership team is committed to the company’s core values. Sabba is known for being resilient to adversity, and helps her team push through the challenges at hand to expand the business and plan with strategic foresight.

[H3] Robert Zajac
Chief Marketing Officer

[H2] Robert Zajac

[H4] Chief Marketing Officer

Robert Zajac joined Nutrabolt in 2022, bringing more than two decades of experience leading high-performing teams, building globally recognized brands, and delivering marketing results that drive business impact.
Before joining Nutrabolt, Robert held key leadership roles at iconic companies like Nike and ESPN. During his nearly 10-year tenure at Nike, he served in multiple global roles leading teams in Portland, Moscow, and Amsterdam. He also spent nearly five years at ESPN, sharpening his expertise in sports and entertainment marketing.
Most recently, Robert served as SVP of Global Brand Marketing & Experience at Abercrombie & Fitch, where he helped lead the company’s digital transformation and launched its first new brand in over a decade.
At Nutrabolt, Robert combines a deep passion for purpose-driven work with a unique ability to inspire teams to think boldly and execute creatively. His leadership continues to drive innovation and accelerate momentum across the Nutrabolt portfolio—including C4 Energy, Cellucor, and XTEND—unlocking the full potential of both his team and the global communities the brands serve.

[H3] Derek Geiss
Chief Supply Chain Officer and EVP, International

[H2] Derek Geiss

[H4] Chief Supply Chain Officer and EVP, International

As Chief Supply Chain Officer and EVP, International at Nutrabolt, Derek brings 20 years of professional supply chain expertise. Prior to joining Nutrabolt in 2019, Derek served as the Vice President of Global Supply Chain at Halo Top Creamery overseeing global planning, logistics, procurement, R&D, and quality.
Derek also held senior roles at Glanbia Performance Nutrition — leading key supply chain initiatives in both the U.S. and Europe. He served as the Head of Planning for the EMEA region, developing and implementing the S&OP process to facilitate improved planning accuracy and customer service, and led all supply, demand, production, and materials management. While in Europe, he also served as interim Plant Manager for Glanbia’s manufacturing facility in the U.K.
Derek is also recognized for leading supply chain integration for new strategic acquisitions, serving as the interim Vice President of Supply Chain for thinkThin, and playing key roles post-acquisition with BSN, Isopure, and Nutramino.
Derek received his Bachelor’s Degree in Marketing from Southern Illinois University and is a Certified Supply Chain Professional.
Nutrabolt’s leadership team is committed to the company’s core values. Derek is known for his resilience to adversity, and leads his team to overcome any challenge when faced with complex issues.

[H3] Mike DiMaggio
Chief Legal Officer, General Counsel, & Corporate Secretary

[H2] Mike DiMaggio

[H4] Chief Legal Officer, General Counsel, & Corporate Secretary

As Nutrabolt’s Chief Legal Officer since 2015, Mike oversees all legal and regulatory compliance functions, including corporate governance, business transactions, formulation, labeling, marketing, and advertising compliance since joining the company in 2015. Mike also manages Nutrabolt’s outside counsel on matters involving nationwide litigation, M&A, and the company’s global IP portfolio.
Before joining Nutrabolt, Mike served as partner and founder of a New York law firm specializing in the representation of companies in the food, drug, and cosmetics industries. Mike currently serves on the Natural Products Association (NPA) board and is the Chairman of the NPA’s Sports Nutrition Committee.
Mike earned his Juris Doctorate from St. John’s University School of Law and a Bachelor’s Degree in Political Science at the State University of New York at Albany.
Nutrabolt’s leadership team is committed to the company’s core values. Mike is known for his passion for the mission, and uses sound judgement to make sure Nutrabolt reaches its potential responsibly.

[H3] Mike Gernigin
Chief Financial Officer

[H2] Mike Gernigin

[H4] Chief Financial Officer

Mike Gernigin brings two decades of financial expertise to his role as Chief Financial Officer at Nutrabolt – joining the leadership team in 2023.
In his role as Nutrabolt’s Chief Financial Officer, Mike brings extensive knowledge of the consumer goods space from his experience leading the Commercial Finance function at Hostess Brands. There – and throughout his career – Mike’s collaborative workstyle and ability to unlock his teams’ potential makes him an excellent fit for Nutrabolt’s performance-first culture.
In addition to his experiences at Hostess, Mike collected valuable, relevant financial operations experience in pharmaceutical distribution at H.D. Smith, professional services at KPMG, and through his service to the U.S. Army at the outset of his professional journey.
Mike holds a Bachelor’s Degree in Accounting from Southern Illinois University Edwardsville – achieved in 2003.
Nutrabolt’s leadership team is committed to the company’s core values. Mike is known for his intellectual curiosity, and believes in the power of listening to others as a way to grow well beyond his own capabilities.

[H3] Rory Cannaday, CFA
Chief of Staff

[H2] Rory Cannaday, CFA

[H4] Chief of Staff

Since joining Nutrabolt in 2015, Rory Cannaday has served as a Senior Financial Analyst, Manager of Operations Finance, Director of Strategy and M&A, and now Chief of Staff.
Prior to joining Nutrabolt, Rory held extensive finance roles within JP Morgan, Morgan Stanely as a Portfolio Analyst, Financial Trader for Luminant, the largest power provider in Texas, and as a financial executive for a family office.
Rory is a CFA Charter holder and is currently a standard setter for the level 3 exam for the CFA Institute. He earned his Master’s Degree in Industrial Engineering and Operations Research from Texas A&M University and Bachelor’s Degree in Industrial Engineering with Summa Cum Laude distinction from the University of Texas at Arlington.
Nutrabolt’s leadership team is committed to the company’s core values. Rory is known for his intellectual curiosity, and relentlessly pursues improvement to keep the company moving forward.

[H3] Jason Cantelli
Chief Commercial Officer

[H2] Jason Cantelli

[H4] Chief Commercial Officer

Jason Cantelli is Chief Commercial Officer at Nutrabolt, where he leads our ambition and objectives across National & Regional Sales, Beverage Distribution, Category & Insights, Revenue Growth Management and Commercial Strategy Teams. Since joining Nutrabolt as Executive Vice President of Commercial Execution, he has played a pivotal role in driving growth and executional discipline as the company continues to expand its leadership in the functional lifestyle beverage and active nutrition space.
An accomplished strategist and commercial leader, Cantelli brings more than two decades of experience building and scaling world-class beverage brands.
Before joining Nutrabolt, he spent 14 years with Red Bull in a variety of leadership roles spanning key accounts, distribution, and marketing. During his tenure, he helped lead the business to 250% growth and more than 4 billion cans sold, while also establishing and managing functions in e-commerce, specialty retail development, and global supply chain for the Military channel. He served as the General Manager for the New York market and led the Sales & Marketing Business Planning process for the US business.
Cantelli began his career at the Boston Beer Company, where he spent seven years in distribution management and key accounts.
A graduate of Boston University, Jason currently lives in Hermosa Beach, California, with his wife and their son. In his spare time, he enjoys spending time with his family and chasing after their two dogs and cat. On the more unique side, Jason has a growing Pinball machine collection which has proved to be much safer than the previous motorcycle collection.

[H2] Board of Directors

[H3] Doss Cunningham

[H3] Justin Whitmore

[H3] George Lagoudakis

[H3] Derek Hopkins

[H3] Wendy Unglaub

[H3] Jody Macedonio

[H3] Alicia LeBeouf

[H3] Manish Patel

[H3] Alan Ennis

[H3] Brian Wynne

[H2] A 20-YEAR LEGACY

[H3] 2002
Newly founded Nutrabolt launches Cellucor product line

[H3] 2009
GNC welcomes Cellucor to its stores

[H3] 2011
C4 Pre-Workout hits shelves

[H3] 2014
Nutrabolt named an Inc. Fastest-Growing Private Company

[H3] 2016
C4 launches Ultimate pre-workout line

[H3] 2017
Nutrabolt acquires Scivation and adds XTEND to brands

[H3] 2018
C4 Energy carbonated beverage series launches globally

[H3] 2020
C4 Smart Energy line launches

[H3] 2021
Kevin Hart joins Nutrabolt as strategic brand ambassador

[H3] 2021
Austin FC becomes first professional sports partnership

[H3] 2021
Collaboration with Mars Wrigley ignites flavor innovation

[H3] 2022
Nutrab

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