Training Example: Alpro United Kingdom – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Healthy
Made Easy

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[H2]
Discover all our delicious plant-based products

[IMG: 186C93B4-B4CD-457C-A3404609A39EB2C7<br>Alpro_Drink_Barista_Oat_1L_edge_UK_NL_FR_DE_front[1].tif<br>80005459, 80006697, 80006746]

[H3] Alpro Barista Oat

[IMG: FE3F61F8-A75D-410C-B260C98263821D21<br>Alpro Drink Almond Roasted no sugars 1L edge UK front.tif<br>80006786]

[H3] Almond Roasted No Sugars

[IMG: 91A4B09A-0D33-4EDB-A06946EB74ABAAE0<br>Alpro Drink Soya Original 1L edge UK front.tif<br>80005382]

[H3] Soya Original

[IMG: 82C7A5AA-D12D-481F-A8D8CBA4474046F0<br>Alpro PBay Strawberry 500g UK_EL.tif<br>80002907]

[H3] Strawberry Plant-Based Alternative to Yoghurt

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[H2]
Find out more about Alpro

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[H3] With 5 Essential Nutrients
Did you know your body needs the right amount of nutrients? Our delicious drinks and plant based alternatives to yogurt provide a mix of 5 essential nutrients to support your daily intake.

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[H3] How our drinks are made
We tirelessly refine our recipes through tasting, testing, and your feedback. From plant to breakfast bowl, we're proud to source our ingredients in a way that aims to minimize environmental impact and that tastes delicious!

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[H3] The Facts About Our Packs
You know that old saying it’s what’s inside that counts? We totally believe it. Inside our packs you’ll find only the best plant-based ingredients. But we’re taking a look at what’s happening on the outside, too.

Take A Closer Look

[H3] Doing your bit with a simple bite
It’s time to change & we’re all up for it. But when the problem is the size of a planet, where to start? Electric cars, solar panels, swapping not shopping, recycling, upcycling – or simply cycling? The scientists have an easy answer. The more of us who put more plant-based on our plates, the better it is for the planet. Doing your bit with every bite (or sip).

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Ever since the 80s, we’ve been going to extraordinary lengths to make all our delicious plant-based products low in sugars. Now we have a whole range of fabulous Alpro No Sugars foods and drinks with no sugars at all. Yay!

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With 5 Essential Nutrients
How our drinks are made
The facts about our packs
Doing your bit with a simple bite
Good food starts with good ingredients

[H1]
However you breakfast, Make it Alprolicious

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[H3] Oat and Protein Pancakes

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[H3] Berry Blast Smoothie

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[H2] Did you know that Tetra Pak aseptic carton packaging protects the beverage you love ?
It keeps perishable beverages safe from harmful bacteria and contaminants while preserving its texture, flavour, and quality. With multiple layers of protection, it doesn’t need to be refrigerated before opening – helping maintain its quality until its expiration date

The facts about our packs

[H1] The facts
About
Our packs...

[H2] ...AND WHAT WE’RE DOING TO MAKE THEM BETTER
We’re the pioneers of plant-based. Alpro was born plant-based, way back in 1980, and we’ve been banging that big, plant-based drum ever since. Our mission back then was the same as it is now: to help people make positive choices when it comes to food.

[H1] In other words:
We are passionate about our packaging. We're not where we'd like to be, yet. But we're working on it.

[H1] GOOD FROM THE INSIDE OUT
You know that old saying it’s what’s inside that counts? We totally believe it. Inside our packs you’ll find only the best plant-based ingredients. But we’re taking a look at what’s happening on the outside, too. Our packaging works. Great. But that’s not enough, is it? We want to know where it comes from and where it’s going to go when the job is done.

[H1]
Say 'hello' to all our lovely packs

Cartons

Small Pots 4x125g

Pots 500g

Fresh Range

[H4]
What we use:

We’re happy that our drinks cartons are mostly made from renewable paper (70% of the total), the more paper the less fossil-based packaging we have to use.  Our cartons are sandwiched with thin layers of PE plastic (polyethylene) to protect the product inside. These cartons can be recycled, but it’s important to check whether this is part of your home collection or if it can be dropped off at specific recycling points locally – check here at: https://www.recyclenow.com/about-us/recycling-locator-tool
Our non-chilled drinks cartons have a very thin layer of aluminium, too, but only the minimum required. Seals the product for longer shelf life, good; challenging to recycle, bad; one for our to do list!
In these long-life products, aluminium makes the packs liquid-proof, but also allows to be transported and stored without being chilled. All that energy saved and a big tick for our CO2 score as we do not have to use chilled transport.

[H4]
Why we use it:

We are on a journey to make the most sustainable combination of materials and ensure that our products reach you as delicious as the day they were packed.

[H4]
What makes us happy:

Today, this solution has relatively low carbon impact vs other packaging materials such as glass or aluminum .
Our ambition is to improve carton circularity – ensuring all packaging materials have the chance to be used again.

[H4]
What we use:

Yay! No more polystyrene. All our little pots are now made from fully recyclable PET plastic (polyethylene terephthalate). It's safe, strong and perfect for keeping our yummy foods delicious until you pop them open. Great news for you and for the planet!

[H4]
Why we use it:

PET is recyclable. Not just that, it's the only material that can be turned straight back into food packaging. We love a perfect circle!

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What makes us happy:

Knowing that we're always coming up with better solutions. But we also know we're not all the way there yet.

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What we're working on:

We've made a promise that all our packs will be fully recyclable by 2030. And we're going to keep it. As well as switching to recycled PET (rPET) and plant-based plastics wherever we can.

[H4]
What we use:

The main ingredient in our big pots is PP (polypropylene), 100% safe and recyclable The outer sleeve is recycled cardboard. Our favourite – the more cardboard we use in the sleeve, the less plastic we need in our pot! The PP pot can be recycled. Who knows, it could have a whole new life as a cosy fleece or a compost bin. And the wrapper? Just peel it off and sort it with all your other paper and cardboard. Keeping everything delicious for longer, the inner lid is made aluminium. It’s really small, so to to make sure it gets processed, please scrunch it up with other aluminium foil waste before putting it in the recycling bin.The outer lid is recyclable PET plastic. Safe, strong, turns into any shape, and once recycled, turns into new packaging,

[H4]
Why we use it:

This combo makes for a pot strong enough to hold a sharing size helping of our delicious plant-based alternative to yogurt, keeping it delicious until you dive in. 

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What makes us happy:

Right now, we need the plastic to keep everything watertight. But at least adding the cardboard means we can use less of it. Plus, we like the fact that the cup and sleeve are both fully recyclable. (If they're separated and put in the correct recycling bin, of course.)

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What we're working on:

We're always working on ways to improve our packaging, like finding a better solution for the single use PET lid, for example

[H4]
What we use:

Why not glass, we hear you ask. Simple. Because there’s a better choice. If you look at the whole journey a pack takes, and all the different ways it impacts the environment, it’s far from simple as just avoiding plastic. Glass is made from non-renewable materials, and even empty, it’s bulky and heavy to transport, while our light cardboard cartons travel flat-packed. Then when they’re full, a lorry can carry almost twice as many cartons as glass bottles in one go. Fewer trucks on the road, less fuel used, less CO2!
Plus, our plant-based cartons are mainly made from renewables – with nice shiny certificates to prove it. Such as the FSC certified wood that goes into our paperboard, Plantastic

[H4]
Why we use it:

Lots of reasons. Glass is made from non-renewable materials. Even empty, it’s bulky and heavy to transport, while our feather-light cardboard cartons travel flat-packed. Then when they’re full, a lorry can carry almost twice as many cartons as glass bottles in one go. Fewer trucks on the road, less fuel used, less CO2!
Plus, our plant-based cartons are mainly made from sustainably grown renewables – with nice shiny certificates to prove it. From FSC for the wood that goes into our paperboard, and from Bonsucro for the sugarcane we use to make bioplastic. Plantastic!

[H3]
Did you know the Tetra Brik® Aseptic 1L carton is made of 71% paperboard, a renewable source from FSC® certified forests and other controlled sources?*

The rest of the carton is made of 24% plastic and 5% aluminium, which is 8 x thinner than a human hair, to provide vital protection from oxygen and light, extending the shelf life of the aseptic Alpro beverages.
*The FSC license code for Tetra Pak is FSC® C014047

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[H1]
Discover all our delicious plant-based products

[IMG: 82C7A5AA-D12D-481F-A8D8CBA4474046F0<br>Alpro PBay Strawberry 500g UK_EL.tif<br>80002907]

[H3] Strawberry Plant-Based Alternative to Yoghurt

[IMG: 186C93B4-B4CD-457C-A3404609A39EB2C7<br>Alpro_Drink_Barista_Oat_1L_edge_UK_NL_FR_DE_front[1].tif<br>80005459, 80006697, 80006746]

[H3] Alpro Barista Oat

[IMG: 91A4B09A-0D33-4EDB-A06946EB74ABAAE0<br>Alpro Drink Soya Original 1L edge UK front.tif<br>80005382]

[H3] Soya Original

[IMG: FE3F61F8-A75D-410C-B260C98263821D21<br>Alpro Drink Almond Roasted no sugars 1L edge UK front.tif<br>80006786]

[H3] Almond Roasted No Sugars

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[H1]
Still got questions?

[H3]
What is rPET?

Good question. We had to look it up, too. rPET is simply PET plastic (polyethylene terephthalate to give it its full name) that’s already been recycled at least once. Just one of the reasons we’ve chosen it for our snazzy new drinks bottles. Next, it’s easy to turn into any shape you like. And here’s the third reason why we like it – it’s just as easy to turn it straight into new bottles or any other food packaging when it’s done its job, and there aren’t many plastics you can do that with.

[H3]
Why are you putting drinks into plastic bottles?

We know it must seem a little strange when everyone’s talking about cutting down on plastic. But here’s the thing. The plastic we’ve chosen is already recycled rPET. And once it’s done its our job keeping our drinks fresh, it can be recycled again and again. And the deal maker for us? PET’s the only plastic that can be turned straight back into food packaging. Just think! That one little nugget of plastic that made your bottle could simply keep on going as a bottle. Never on land fill, never in the ocean. It keeps our designers happy, too, because it can be turned into any shape our they come up with. So not just useful, a pretty face as well!

[H3]
Are the new bottles fully recyclable?

The short answer is, yes, 100% recyclable depending on where you live. The long answer? The main body of the bottle is 100% recyclable. The HDPE cap is recyclable, too – all you have to do is rescrew it back onto the bottle before you pop it in the recycling bin. Which just leaves that smart outer sleeve. Because it’s coloured, you’ll need to peel it off before you recycle the bottle. It’s recyclable in some countries, but unlike transparent uncoloured PET might be used to make a fleece rather than a new food pack.

[H3]
Why are plastic bottles better than cardboard cartons?

Trust us, whenever we create something new or redesign the pack for one of your favourites, we look very hard at what we use materials wise. Cartons have their good points and they’re perfect for some products, but for our premium and plant-based alternative to yogurt drinks, plastic bottles won out. Lightweight, resealable and 100% recyclable. And at 50% of the PET in the bottle will be already recycled before we get our hands on it and we’re working on making that 100% for every single bottle.

[H3]
Why are you using rPET for your new drinks bottles?

Number one, naturally we’d only pick something safe, tried and tested for food. Number two, it has to be 100% recyclable just about anywhere or we couldn’t hold our heads up. PET’s both of those, perfect for keeping our drinks fresh and the only plastic that can be turned straight back into brand new food packaging. We love the thought of our plastic going straight from bottle to bottle! And we like rPET is even more because it’s already been recycled at least once before we get our hands on it. Lighter on materials, lighter on the planet.

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Sustainability

About Alpro