Industry Context — Common BS Fingerprints in Food, Restaurants & Delivery
Pho Kim Restaurant
(https://www.phokim.ie) 📸 Data Snapshot: May 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Pho Kim Restaurant | Vietnamese Food in Dublin| Authentic (https://www.phokim.ie)
Pho Kim Restaurant | Vietnamese Food in Dublin| Authentic
Pho Kim is an authentic Vietnamese restaurant in the heart of Dublin. Vietnamese food is well know for being fresh, vibrant and guilt free. The cuisine can be found in many countries but here at Pho Kim, we keep it as authentic and true as possible.
NAV_HEADER_REPEATED_FOOTER Reservations (https://phokim.ie/reservations/)
Reservations
NAV_HEADER Pho viet About US (https://phokim.ie/about/)
Pho viet About US
Pho Viet
NAV_HEADER Menu | pho kim (https://phokim.ie/menu-1/)
Menu | pho kim
NAV_HEADER Menu | pho kim (https://phokim.ie/menu-2/)
Menu | pho kim
Served daily between 12pm-9:30pm (Sun-Thurs) and 12pm-10:30pm (Fri & Sat). Kitchen Closed 30 mins before closing hour. Upon ordering, please notify us of any allergies. As we will try our upmost best to accommodate you.
NAV_HEADER Pho Viet Vegetarian Menua (https://phokim.ie/vegetarian-menu/)
Pho Viet Vegetarian Menua
Vegetarian Food For Pho Viet Lovers
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.phokim.ie) Pho Kim Restaurant | Vietnamese Food in Dublin| Authentic
[IMG: Vietnamese Restaurant in Dublin] Vietnamese Restaurant in Dublin1/9 [H1] Authentic Vietnamese Food [H4] [H2] [H2] Pho Kim is a taste of Vietnam in the heart of Dublin At Pho Kim our menu consists of high profile recipes made from premium Irish ingredients. If you are interested in trying a fresh and healthy alternative to Chinese food then you may be ready for the bright flavours, culinary creations and evocative style of Pho Viet. [H2] Vietnamese Cuisine Considered one of the healthiest cuisines in the world, Vietnamese food is characterized by it's bright, fresh ingredients. Most of our dishes incorporate ginger, fresh mint, fresh coriander, cinnamon, bird’s eye chili, lime and basil leaves. Vietnam is the eastern most country on the Indochina Peninsula in Southeast Asia and for centuries has been richly influenced by Chinese and French colonists. This unique fusion of cultures culminates in a confluence of complex flavour profiles: sweet, salty, sour, bitter, and spicy. It is the balance of these flavours that makes Vietnamese cuisine unique and one of the most exciting and popular foods around the world today. We are conveniently located at the City Centre of Dublin, on top of Parnell Street near the Ambassador Theatre and our menu caters to all dietary needs and tastes. [H6] We are proud to announce that Trip Advisor has awarded Pho Kim Vietnamese Restaurant on being a Travellers' Choice Winner 2020 . We would like to thank our guests for making this possible. [H5] Check out what others are saying about us... [H5] Leave us your thoughts and comments.
SUB-PAGE · THIN (https://phokim.ie/reservations/) Reservations
[H4] Make a Reservation Tel: 01 8783165 Please give us a call or fill out the form to make your reservation. BYOB Available (Corkage Fees Applies) [H2] Reserve a Table
SUB-PAGE · THIN (https://phokim.ie/about/) Pho viet About US
[H2] Welcome to Pho Kim It has always been a dream of my parents to introduce Vietnamese food to our Dublin neighbours. Our family moved to Ireland from Vietnam in the 1970’s. We've always felt that others would love Vietnamese food and for years I’ve had a strong desire to share this rich part of our culture. On 12-12-12 at 12 noon, our parents were given the chance to open one of the first Vietnamese restaurants in Ireland. In our first year, we’ve been very pleased by the buzz and excitement generated amongst food critics and bloggers visiting our restaurant. We are glad that so many others are enjoying our food. [IMG: Pho Viet Vietnamese Restaurant]
SUB-PAGE · THIN (https://phokim.ie/menu-1/) Menu | pho kim
SUB-PAGE (https://phokim.ie/menu-2/) Menu | pho kim
MenuServed daily between 12pm-9:30pm (Sun-Thurs) and 12pm-10:30pm (Fri & Sat). Kitchen Closed 30 mins before closing hour. Upon ordering, please notify us of any allergies. As we will try our upmost best to accommodate you.STARTERS1. Goi Cuon -Vietnamese Fresh Spring Rolls x 2 (cold)A Vietnamese delicacy, this delicate rice paper roll is filled with succulent prawns, fresh coriander, mint, cucumber, rice noodles and thin sliced carrots, served with a decadent hoisin-peanut dipping sauce. Perfect for any time you crave something fresh & flavorful. (Vegetarian option available)€7 [IMG: 1. Goi Cuon -Vietnamese Fresh Spring Rolls x 2 (cold)] 2. Cha Gio - Vietnamese Spring Rolls x3The fried cousin to the above, Cha Gio is filled with minced pork, rice noodles and carrots wrapped in crispy rice paper, served with a sweet and tangy dipping sauce. For something extra special - try it with fresh mint leaves for an altogether life altering experience. (Vegetarian option available) €7 [IMG: 2. Cha Gio - Vietnamese Spring Rolls x3] 4. Goi Tom Thit - Pork & Prawn Salad with Cabbage, Onion, Carrot & Mint .A more tasteful alternative to a green salad that’s as delicious as it is exotic. Once you’ve tried Goi Tom Thit you’ll never look at a salad the same way again. Contains peanuts. (Vegetarian option available) €10 [IMG: 4. Goi Tom Thit - Pork & Prawn Salad with Cabbage, Onion, Carrot & Mint .] 5. Goi Ga -Chicken Salad with Cabbage, Onion, Carrot & MintNot a fan of pork or prawns? Goi Ga is the perfect alternative with fresh shredded chicken served atop crunchy cabbage, spring onions and fresh mint leaves. (Contains peanuts) €10 [IMG: 5. Goi Ga -Chicken Salad with Cabbage, Onion, Carrot & Mint] 6. Canh Ga Xot MeCrispy Chicken Wings covered with our homemade sweet and sour Tamarind sauce €10 [IMG: 6. Canh Ga Xot Me] 7.Chao TomFreshly blended chicken, prawns and herbs, deep fried served with a sweet chilli sauce€118. Banh Xeo (No Delivery)Our freshly made to order crispy savoury pancake, filled with prawns, pork and veggies served with a side of fresh lettuce, mint, coriander and a side of our homemade fish sauce€17.50 [IMG: 8. Banh Xeo (No Delivery)] 9. Banh Cuon (No Delivery)A delicate rice flour pancake filled with ground prawns, pork and black mushrooms. Served with beansprouts and cucumber. €16.50 [IMG: 9. Banh Cuon (No Delivery)] MAINS10. Pho Dac BietPho Dac Biet, a mixture of all beef type that we have in our restaurant. Mixture of Rare steak, well done brisket and beef meat balls. Served with rice noodles, garnish with herbs and comes with sides of lemon, fresh chillis hoisin sauce and sriracha sauce.€18.50 [IMG: 10. Pho Dac Biet] 11. Pho Bo VienBeef meatball Noodle Soup, served with rice noodles, garnish with herbs and comes with sides of lemon, fresh chillis hoisin sauce and sriracha sauce.€17.50 [IMG: 11. Pho Bo Vien] 12. Pho TaiRare Beef Noodle Soup, served with rice noodles, garnish with herbs and comes with sides of lemon, fresh chillis hoisin sauce and sriracha sauce.€17.50 [IMG: 12. Pho Tai] 13. Pho ChinWell-done brisket Noodle Soup, served with rice noodles, garnish with herbs and comes with sides of lemon, fresh chillis hoisin sauce and sriracha sauce.€17.5014. Pho Tai Chin NamRare steak and well done brisket noodle soup, served with rice noodles, garnish with herbs and comes with sides of lemon, fresh chillis hoisin sauce and sriracha sauce.€17.50 [IMG: 14. Pho Tai Chin Nam] 15. Pho GaChicken Noodle Soup, served with rice noodles, garnish with herbs and comes with sides of lemon, fresh chillis hoisin sauce and sriracha sauce.€17.50 [IMG: 15. Pho Ga] 16. Pho TomPrawn Noodle Soup, served with rice noodles, garnish with herbs and comes with sides of lemon, fresh chillis hoisin sauce and sriracha sauce.€18 [IMG: 16. Pho Tom] 17. Bun Tom Thit NuongOne of our most popular dishes, Bun Tom Thit Nuong is made with of marinated pork and fresh prawns, each grilled to order, served with fresh rice vermicelli noodles, peanuts, fresh carrots, coriander, crispy onions and thinly sliced cucumber. It comes with a sweet and tangy sauce that we recommend you pour over the entire dish. One of Vietnam must try dishes€19 [IMG: 17. Bun Tom Thit Nuong] 18. Bun Tom Ga NuongBun Tom Ga Nuong is made with marinated chicken and fresh prawns, each grilled to order and served with fresh rice vermicelli noodles, peanuts, fresh carrots, coriander, crispy onions and thinly sliced cucumber. It comes with a sweet and tangy sauce that we recommend you pour over the entire dish. €19 [IMG: 18. Bun Tom Ga Nuong] 19. Bun Thit Nuong Cha GioBun Thit Nuong Cha Gio is made with marinated pork and is accompanied by our popular fried pork spring roll. Also served with fresh rice vermicelli noodle, peanuts, fresh carrots, coriander, crispy onions and thinly sliced cucumber. €19 [IMG: 19. Bun Thit Nuong Cha Gio] 20.Bun Bo HueMost our dishes are mild but not Bun Bo Hue. This hardy dish is rich and full of bold flavours. The secret to this heavy hitter is the deep rich beef, lemongrass, slow cooked onions and lots of spicy chillies. If you’re a heat seeker then you should love Bun Bo Hue. €19 [IMG: Hot] Hot [IMG: 20.Bun Bo Hue] 21. Bun Tom Bo NuongBun Tom Bo Nuong is made with marinated beef and fresh prawns, each grilled to order, and served with fresh rice vermicelli noodle, peanuts, fresh carrots, coriander, crispy onions and thinly sliced cucumber. €20 [IMG: 21. Bun Tom Bo Nuong] 22. Com Tom Thit Nuong - Grilled prawns and pork with steamed riceCom Tom Thit Nuong is made with marinated pork and fresh prawns, each grilled to order, and served with steamed rice, fresh carrots, coriander and thinly sliced cucumber. It comes with a sweet and tangy sauce. €2023. Com Tom Ga Nuong- Grilled prawns and chicken with steamed rice.Com Tom Ga Nuong is made with marinated chicken and fresh prawns, each grilled to order, and served with steamed rice, fresh carrots, coriander and thinly sliced cucumber. It comes with a sweet and tangy sauce. €2024. Com Suon Heo Nuong - Grilled pork chop with steamed ricePork CHOP! Com Suon Heo Nuong is made with 2 big marinated pork chops grilled to order, and served with steamed rice, fresh carrots, coriander and radish with a side order of our delish fish sauce€21 [IMG: 24. Com Suon Heo Nuong - Grilled pork chop with steamed rice] 26. Ca Ri Ga If you’re a fan of Thai yellow curry then you’ll love the Vietnamese version. It’s a rich yellow curry made with coconut cream, slow cooked chicken breast, potatoes, carrots and served with boiled rice or rice vermicelli noodles€19 [IMG: Mild] Mild27. Ca Ri Bo Spicy rich vietnamese yellow coconut based curry with slices of beef, potatoes and carrots served with a nice steamy bowl of rice or a plate of rice vermicelli noodles€19 [IMG: Mild] Mild [IMG: 27. Ca Ri Bo] 28. Ca Ri TomSpicy rich vietnamese yellow coconut based curry with slices of King Prawns, potatoes and carrots served with a nice steamy bowl of rice or a plate of rice vermicelli noodles€19 [IMG: Mild] Mild29. Mon Xao Dac BietMixture of Beef, Chicken and Prawns stir fried with Onion, Carrot, Broccoli, Mushroom, Green Pepper and Managetout tossed in our basil and soya sauce served with Boiled Rice. This dish can also be made GLUTEN FREE upon request.€20 [IMG: 29. Mon Xao Dac Biet] 30.Mon Xao: GaChicken stir fried with Onion, Carrot, Broccoli, Mushroom, Green Pepper and Managetout tossed in our basil and soya sauce served with Boiled Rice. This dish can also be made GLUTEN FREE upon request.€1930. Mon Xao: BoBeef stir fried with Onion, Carrot, Broccoli, Mushroom, Green Pepper and Managetout tossed in our basil and soya sauce served with Boiled Rice€1931. Mon Xao: TomPrawn stir fried with Onion, Carrot, Broccoli, Mushroom, Green Pepper and Managetout tossed in our basil and soya sauce served with Boiled Rice€2032. Special SataySpicy PEANUT sauce stir fried with a mixture of beef, chicken, prawns, mixture of fresh vegetables and pineapple served with boiled rice.€21 [IMG: Hot] Hot33. Mon Xao Satay GaSpicy PEANUT sauce stir fried with chicken, mixture of fresh vegetables and pineapple served with boiled rice.€20 [IMG: Hot] Hot33. Mon Xao Satay BoSpicy PEANUT sauce stir fried with beef, mixture of fresh vegetables and pineapple served with boiled rice.€20 [IMG: Hot] Hot [IMG: 33. Mon Xao Satay Bo] 34. Mon Xao Satay TomSpicy PEANUT sauce stir fried with prawn, mixture of fresh vegetables and pineapple served with boiled rice.€20 [IMG: Hot] Hot35. Com Xao SpecialMixture of Chicken, Beef and Prawns stir fried with rice, egg and fresh vegetables. This dish can also be made GLUTEN FREE upon request.€19 [IMG: 35. Com Xao Special] 36. Com Xao GaChicken stir fried with rice, egg and fresh vegetables€1836. Com Xao BoBeef stir fried with rice, egg and fresh vegetables€1837. Com Xao TomKing Prawns stir fried with rice, egg and fresh vegetables€1938. Mi Xao Dac BietMixture of Chicken, Beef and Prawns stir fried with noodles and fresh vegetables. This dish can also be made GLUTEN FREE upon request. €20 [IMG: 38. Mi Xao Dac Biet] 39. Mi Xao GaChicken stir fried with noodles and fresh vegetables. This dish can also be made GLUTEN FREE upon request.€1939. Mi Xao Bo Beef stir fried with noodles and fresh vegetables. This dish can also be made GLUTEN FREE upon request.€1940. Mi Xao TomPrawns stir fried with noodles and fresh vegetables. This dish can also be made GLUTEN FREE upon request.€20 [IMG: 40. Mi Xao Tom] Vegetarian/Vegan Menu41. Goi Cuon Veg A Vietnamese delicacy, rice paper roll is filled with fresh coriander, mint leaf, cucumber, vermicelli noodles and thin sliced carrots , served with a decadent hoisin-peanut dipping sauce. €6.50 [IMG: Vegetarian] Vegetarian [IMG: Vegan] Vegan42. Vegetarian Cha GioCrispy veggie spring rolls, filled with fresh cabbage, carrots and rice noodles served with a sweet chilli sauce€7 [IMG: Vegetarian] Vegetarian [IMG: Vegan] Vegan43.Vegetarian Goi (Salad)Fresh salad with crunchy cabbage, spring onions and fresh mint leaves. Drizzle with a lemon dressing and also served with soya sauce. (Contains peanuts) €10 [IMG: Vegetarian] Vegetarian [IMG: Vegan] Vegan44. Banh Xeo Veg (No Delivery)Light and crispy pan fried savoury pancake filled with fresh veggies, served with soya sauce and a side of lettuce, mint and coriander. A MUST TRY DISH€17 [IMG: Vegetarian] Vegetarian [IMG: Vegan] Vegan45. Pho Veg (Tofu)Veggie Noodle Soup with carrots, mushrooms, broccoli, managetout, onions, mints & coriander and tofu €17 [IMG: Vegetarian] Vegetarian [IMG: Vegan] Vegan [IMG: 45. Pho Veg (Tofu)] 46.Bun VegRice Vermichelli served with crispy veggie spring rolls and garnished with fresh carrots, lettuce, cucumber, onions, mint & coriander served with soya sauce. €17 [IMG: Vegetarian] Vegetarian [IMG: Vegan] Vegan [IMG: 46.Bun Veg] 47. Vegetarian CurrySpicy rich yellow curry, coconut cream, tofu, sweet carrots, onions, green and red pepper , curry leaves and spices. Each bowl of wholesome goodness is served with steamed rice or rice noodles €18 [IMG: Vegetarian] Vegetarian [IMG: Mild] Mild [IMG: Vegan] Vegan48. Stir Fried Mix VegetablesStir fried with soya and basil sauce served with green & red pepper, carrots, onions, green bean, mushroom brocolli & tofu. Also come with steamed rice €19 [IMG: Vegetarian] Vegetarian [IMG: Vegan] Vegan49. Satay VegSpicy peanut satay sauce stir fry with a mixture of vegetables, pineapple and tofu, served with boiled rice. €19 [IMG: Hot] Hot [IMG: Vegetarian] Vegetarian [IMG: Vegan] Vegan50.Com Xao VegStir egg fried rice with fresh vegetables of diced red and green peppers, carrots, mushroom, green beans & brocolli. This dish can also be made VEGAN or GLUTEN FREE upon request. €18.50 [IMG: Vegetarian] Vegetarian [IMG: Vegan] Vegan51. Mi Xao VegVegetarian stir fried noodles with fresh red and green peppers, onions, carrots, mushroom, green bean, beansprouts, brocolli & tofu. This dish can also be made VEGAN or GLUTEN FREE upon request. €19 [IMG: Vegetarian] Vegetarian [IMG: Vegan] VeganNew DishesCrispy Chicken With Satay SauceFreshly fried crispy diced chicken breast garnished with fresh veggies, pineapple, satay sauce and served with Boiled Rice€20 [IMG: Mild] Mild [IMG: Crispy Chicken With Satay Sauce] Crispy Chicken with Curry SauceFreshly fried crispy diced chicken breast garnished with peas, onions, curry sauce and served with Boiled Rice€20 [IMG: Mild] Mild★ Banh MiVietnamese Baguette with Fresh Pork Slices, Carrots, Onion, Cucumber, Coriander, Soy Sauce, Home Made Pate, Butter and Fresh Chilli€8.50 [IMG: Mild] Mild [IMG: ★ Banh Mi] Side ItemsExtra Beef€5Extra Chicken€5Extra Prawns€5Extra Steamed Vegetables€2.50Extra Tofu€2Boiled Rice€3Egg Fried Rice€5Vermicelli Rice Noodles€3Egg Fried Noodles€5.50Satay Sauce€4.50Curry Sauce€3.50BeveragesCoke€3.50 [IMG: Coke] Coke Zero€3.50 [IMG: Coke Zero] 7up€3.50 [IMG: 7up] Club Orange€3.50 [IMG: Club Orange] Still Water€3.50Sparkling Water€3.50 [IMG: Sparkling Water] Ca Phe Sua DaVietnamese Ice Coffee with condensed milk€6.50 [IMG: Ca Phe Sua Da]
SUB-PAGE (https://phokim.ie/vegetarian-menu/) Pho Viet Vegetarian Menua
[H3] Vegetarian/Vegan Menu [H2] Starters [H6] Goi Cuon Veg €6.50A Vietnamese delicacy, rice paper roll is filled with fresh coriander, mint leaf, cucumber, lettuce, vermicelli , thin sliced carrots and chives, served with a decadent hoisin-peanut dipping sauce. [H6] Vegetarian Cha Gio €7.00Crispy spring rolls, filled with fresh cabbage, fresh carrots and Vietnamese mushrooms. Served with a sweet and spicy chilli sauce. [H6] Vegetarian Goi €10.00Fresh salad with crunchy cabbage, spring onions and fresh mint & corriander leaves. Topped with crispy onions and peanuts. Tossed in a lemon dressing and also served with soya sauce. (Contains peanuts) [H6] Vegetable Banh Xeo €17.00Savoury pancake filled with bean sprouts, fresh carrots, onions and mushroom. Served with soy sauce and also some extra garnish on the side. [H2] Main Courses [H6] Pho Veg €17.00Vegan broth noodle soup served with fresh Carrots, mushrooms, onions, tofu, broccoli, mangetout, mints & coriander. [H6] Bun Vegetarian €17.00Rice Vermichelli served with crispy veggie spring rolls and garnished with fresh carrots, lettuce, cucumber, onions, mint & corriander. Also topped with crispy onion and peanuts with a side of soya sauce. Rich yellow curry, coconut cream, tofu, sweet carrots, onions, potatoes, curry leaves and spices. Each bowl of wholesome goodness is served with boiled rice or rice noodles [H6] Vegetarian Curry €18.00 [H6] Stir Fried Mix Vegetables €19.00Stir fried with soya and basil sauce served with tofu, green & red pepper, carrots, onions, green bean, mushroom & broccoli. Also come with boiled rice €19.00 [H2] Satay Veg Spicy peanut sauce satay stir fry with a mixture of vegetables, pineapple and tofu, served with boiled rice. €19.00 [H2] Mi Xao Veg Vegetarian stir fried noodles with fresh red and green peppers, onions, carrots, mushroom, green bean, beansprouts & broccoli [H2] Com Xao Veg €18.50Stir fried egg rice with fresh vegetables of diced tofu, red and green peppers, carrots, mushroom, green beans & broccoli
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 36 | 0 |
| /reservations/ | 34 | 0 |
| /about/ | 34 | 0 |
| /menu-1/ | 34 | 0 |
| /menu-2/ | 39 | 0 |
| /vegetarian-menu/ | 34 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "Restaurant",
"name": "Pho Kim Restaurant",
"image": "https://static.wixstatic.com/media/05308a_e531e6f64cfa4a40b2ff3ceb5e80f378~mv2.jpg",
"address": {
"@type": "PostalAddress",
"addressCountry": "IE",
"addressLocality": "Dublin 1",
"addressRegion": "County Dublin",
"postalCode": "D01 F5F3",
"streetAddress": "162 Parnell Street"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "53.352942",
"longitude": "-6.2609237"
},
"url": "https://www.phokim.ie",
"telephone": "018783165",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "12:00",
"closes": "21:20"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "12:00",
"closes": "21:20"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": "12:00",
"closes": "21:20"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "12:00",
"closes": "21:20"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": "12:00",
"closes": "22:20"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "12:00",
"closes": "22:20"
}
],
"acceptsReservations": "True"
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "pho kim",
"url": "https://www.phokim.ie"
}
]
/menu-2/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "app.breadcrumbs.labels.home",
"item": "https://www.phokim.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Menus (New)",
"item": "https://www.phokim.ie/menu-2"
}
]
},
{
"@context": "https://schema.org/",
"images": [
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 721,
"width": 721,
"url": "https://static.wixstatic.com/media/05308a_a220d4f7a8bc4382ad93fde173d6a954~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 506,
"width": 501,
"url": "https://static.wixstatic.com/media/05308a_07dc3d28df20415fa77ca5a50f408c02~mv2.png"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2316,
"width": 3888,
"url": "https://static.wixstatic.com/media/c4e9b3_18268e70b01841c69ce955ae01920a50.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 4032,
"width": 3024,
"url": "https://static.wixstatic.com/media/05308a_2f90b32b62564f8585b423c3f2810277~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2388,
"width": 3396,
"url": "https://static.wixstatic.com/media/c4e9b3_c77f3b499fba4f478fac3dc7f46d386f.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 1080,
"width": 1080,
"url": "https://static.wixstatic.com/media/05308a_ce0dceb53ab34abbad53468df070e300~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 900,
"width": 720,
"url": "https://static.wixstatic.com/media/05308a_ce87366df2d64b2ca289f0b593f95e1b~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 610,
"width": 970,
"url": "https://static.wixstatic.com/media/c4e9b3_46b1f74378ec4c338b2342dc3d062c10.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 1365,
"width": 1200,
"url": "https://static.wixstatic.com/media/05308a_01b9ed0b2b8d4bb68142e67ee589fe46~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 582,
"width": 675,
"url": "https://static.wixstatic.com/media/05308a_2ee762c1d8c048f4b94090d0d162c31d~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 680,
"width": 768,
"url": "https://static.wixstatic.com/media/05308a_1978020ece6e43aa9cc913dcdcf652a6~mv2.png"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 610,
"width": 970,
"url": "https://static.wixstatic.com/media/c4e9b3_1c4ceff7a20b46b8b65191f37c9443c6.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2426,
"width": 2248,
"url": "https://static.wixstatic.com/media/05308a_d1ed73fa91cd4e8b9e5b0d1494701c32~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 1936,
"width": 1653,
"url": "https://static.wixstatic.com/media/05308a_31b02a204172493d947ee3e2bec81629~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 610,
"width": 970,
"url": "https://static.wixstatic.com/media/c4e9b3_f8c7f9a1e5d945d3a6fc2a707fd85327.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2340,
"width": 3888,
"url": "https://static.wixstatic.com/media/c4e9b3_44f6ea2d7ccf487680b53a63d4dcef35.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2244,
"width": 3012,
"url": "https://static.wixstatic.com/media/c4e9b3_ce203f556cef4b1cb96b7c39e53d1758.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 473,
"width": 508,
"url": "https://static.wixstatic.com/media/05308a_ff7d9327539148a0a1b1a03a4096f12f~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2592,
"width": 3669,
"url": "https://static.wixstatic.com/media/c4e9b3_11b1bf56866042c9a64fddda7a1818bf.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 960,
"width": 768,
"url": "https://static.wixstatic.com/media/05308a_be04db38a23c46108bceb3a9a3e579c9~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 3521,
"width": 2268,
"url": "https://static.wixstatic.com/media/05308a_00783eeb512c4df0a03b8817b1023ac4~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 4032,
"width": 2256,
"url": "https://static.wixstatic.com/media/05308a_f1d6d822c170462e9ed24a87ddcb74a5~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2015,
"width": 1654,
"url": "https://static.wixstatic.com/media/05308a_c5625db868754010b5e072b5954c70d0~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 908,
"width": 868,
"url": "https://static.wixstatic.com/media/05308a_745ccf4884cd4ebba88e0121e74aff65~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 1682,
"width": 1682,
"url": "https://static.wixstatic.com/media/05308a_83a3658551e84f54bce984ff9363f4f2~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2614,
"width": 1948,
"url": "https://static.wixstatic.com/media/05308a_ad4f8b98cec44ec2b0c5942a53f085b1~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 642,
"width": 756,
"url": "https://static.wixstatic.com/media/05308a_12db30c8d03a4ed8a6b4d62a538f4f43~mv2.png"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 607,
"width": 1000,
"url": "https://static.wixstatic.com/media/05308a_fbbfec5573f8405f9695c3251e36003e~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 700,
"width": 986,
"url": "https://static.wixstatic.com/media/05308a_410327debe24490388989bbde0043d97~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2048,
"width": 1536,
"url": "https://static.wixstatic.com/media/05308a_376ad284bee646a98530cc7120462518~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2048,
"width": 1536,
"url": "https://static.wixstatic.com/media/05308a_f3012c9f29934866881bab6efefbdadb~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2048,
"width": 1536,
"url": "https://static.wixstatic.com/media/05308a_d8490d373dbc424a8b1c37f10a52a3b4~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 2048,
"width": 1536,
"url": "https://static.wixstatic.com/media/05308a_d040d6c76a2a4dabb8766d1c21986b93~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 1450,
"width": 736,
"url": "https://static.wixstatic.com/media/05308a_a18866ce28f44facb97065210c5f3170~mv2.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 1135,
"width": 851,
"url": "https://static.wixstatic.com/media/05308a_60a34e0863184d9a91401ea3c75c4581~mv2.jpg"
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 2707 businesses audited.
Pho Kim Restaurant has 5.4 points less BS than the average for Food, Restaurants & Delivery.
Food, Restaurants & Delivery BS: Pho Kim Restaurant (www.phokim.ie)
Pho Kim is a legitimate family-run business that is currently hiding behind a stale 2020 trophy case. While the menu substance is high and the prices are transparent, the ‘premium’ claims lack the supplier transparency required to be 100% BS-free. It is a ‘Real Deal’ restaurant with a ‘Template’ digital soul.
1. Replace the 2020 TripAdvisor badge with a link to current 2025-2026 reviews to eliminate the stale award penalty. 2. Name at least three specific Irish suppliers for the meat and produce to validate the ‘premium Irish ingredients’ claim. 3. Fix technical SEO debt by removing empty H2 and H4 tags and adding Person schema for the founders. 4. Display a current food hygiene rating link to meet industry proof expectations.
The content perfectly aligns with the Food, Restaurants & Delivery category. The site provides a comprehensive menu, reservation system, and location details consistent with a physical dining establishment in Dublin.
“The score of 37 reflects a low-BS profile, primarily driven by high substance in the menu and a specific historical narrative. The points lost are largely due to 'Trust Theatre' (the 6-year-old award) and the absence of external proof links. If the site updated its social proof and named its suppliers, the score would likely drop below 20.”
This training module utilizes a snapshot of public data from Pho Kim Restaurant, captured on May 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Pho Kim Restaurant: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.phokim.ie to view the most current version of its content and learn from the source what this company is about and what it offers.