Industry Context — Common BS Fingerprints in Food, Restaurants & Delivery
Generic Claims:
the best food in town, authentic flavors, made with love, quality ingredients…
Red Flags:
no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source…
Semantic Drift Patterns:
homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations:
food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images…
Famous Original Ray’s Pizza
(https://rayspizza.com) 📸 Data Snapshot: June 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza (https://rayspizza.com)
Title
Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza
Meta
Enjoy authentic Italian pizza, pastas, and more at Famous Original Ray’s Pizza. Family-owned Manhattan pizzeria serving Midtown, Times Square & Upper West.
H1 Best Pizza restaurant in New york
H2 Savor Our Delicious Creations
H2 Welcome to Famous Original Ray’s Pizza – Proudly Serving New Yorkers
H2 Fresh, Flavorful, and Authentic
H2 Pizza Delivered to Your Door
H2 Customer Reviews
H2 Frequently Asked Questions
H2 Famous Original Rays Pizza Locations in NYC
H3 Thomas Strehle
H3 Eliana Moreno
H3 Izabelle D.
H3 Norvito /mom
H3 Heenal A
H3 H. Ed Reed
H3 Gina Orozco
H3 Jessica Shovan
H3 Ethan Jackson
H3 What dishes are you best known for?
H3 What type of cuisine do you serve?
H3 What services do you offer?
H3 What areas do you serve?
H3 MIDTOWN WEST
NAV_HEADER_HEADING_REPEATED_BODY Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza (https://rayspizza.com/stores/)
Title
Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza
Meta
Enjoy authentic Italian pizza, pastas, and more at Famous Original Ray’s Pizza. Family-owned Manhattan pizzeria serving Midtown, Times Square & Upper West.
H1 Best Pizza restaurant in New york
H2 Savor Our Delicious Creations
H2 Welcome to Famous Original Ray’s Pizza – Proudly Serving New Yorkers
H2 Fresh, Flavorful, and Authentic
H2 Pizza Delivered to Your Door
H2 Customer Reviews
H2 Frequently Asked Questions
H2 Famous Original Rays Pizza Locations in NYC
H3 Thomas Strehle
H3 Eliana Moreno
H3 Izabelle D.
H3 Norvito /mom
H3 Heenal A
H3 H. Ed Reed
H3 Gina Orozco
H3 Jessica Shovan
H3 Ethan Jackson
H3 What dishes are you best known for?
H3 What type of cuisine do you serve?
H3 What services do you offer?
H3 What areas do you serve?
H3 MIDTOWN WEST
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza (https://rayspizza.com/about-us/)
Title
Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza
Meta
Enjoy authentic Italian pizza, pastas, and more at Famous Original Ray’s Pizza. Family-owned Manhattan pizzeria serving Midtown, Times Square & Upper West.
H1 Best Pizza restaurant in New york
H2 Savor Our Delicious Creations
H2 Welcome to Famous Original Ray’s Pizza – Proudly Serving New Yorkers
H2 Fresh, Flavorful, and Authentic
H2 Pizza Delivered to Your Door
H2 Customer Reviews
H2 Frequently Asked Questions
H2 Famous Original Rays Pizza Locations in NYC
H3 Thomas Strehle
H3 Eliana Moreno
H3 Izabelle D.
H3 Norvito /mom
H3 Heenal A
H3 H. Ed Reed
H3 Gina Orozco
H3 Jessica Shovan
H3 Ethan Jackson
H3 What dishes are you best known for?
H3 What type of cuisine do you serve?
H3 What services do you offer?
H3 What areas do you serve?
H3 MIDTOWN WEST
NAV_HEADER_REPEATED_FOOTER Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza (https://rayspizza.com/menu/)
Title
Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza
Meta
Enjoy authentic Italian pizza, pastas, and more at Famous Original Ray’s Pizza. Family-owned Manhattan pizzeria serving Midtown, Times Square & Upper West.
H1 Best Pizza restaurant in New york
H2 Savor Our Delicious Creations
H2 Welcome to Famous Original Ray’s Pizza – Proudly Serving New Yorkers
H2 Fresh, Flavorful, and Authentic
H2 Pizza Delivered to Your Door
H2 Customer Reviews
H2 Frequently Asked Questions
H2 Famous Original Rays Pizza Locations in NYC
H3 Thomas Strehle
H3 Eliana Moreno
H3 Izabelle D.
H3 Norvito /mom
H3 Heenal A
H3 H. Ed Reed
H3 Gina Orozco
H3 Jessica Shovan
H3 Ethan Jackson
H3 What dishes are you best known for?
H3 What type of cuisine do you serve?
H3 What services do you offer?
H3 What areas do you serve?
H3 MIDTOWN WEST
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://rayspizza.com) Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza
[H3] Add Item [H3] Add Item [H3] Add Item [H3] Add Item [IMG: Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers] [H2] Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers [IMG: Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers] Serving New Yorkers authentic Italian pizza and classic dishes for over 50 years! Visit our Midtown West, Upper West Side, or Times Square locations for a truly iconic NYC dining experience. Learn More About Us [H2] Fresh, Flavorful, and Authentic [IMG: Fresh, Flavorful, and Authentic] Order delicious Italian cuisine from Famous Original Rays Pizza online for convenient delivery or takeout. We’re located in Midtown West, just steps away from iconic spots like Times Square and Bryant Park. Order Now [IMG: Fresh, Flavorful, and Authentic] [H2] Pizza Delivered to Your Door Craving pizza? Order online for fast delivery or convenient carry-out from any of our three Manhattan locations. Your favorite slices are just a click away! Order Now [IMG: Thomas Strehle] [H3] Thomas Strehle Back at Rays after many years and did not disappoint. Best slice ever one of the best pizzas I’ve ever had. Crust is perfectly crusty and ingredients deliciously fresh. Nice roomy location and friendly service! [IMG: Eliana Moreno] [H3] Eliana Moreno Nice place, big dinning area perfect for groups and families, great crunch pizza, delicious pastas and hero sandwiches! Very friendly staff! I recommend ❤️❤️ [IMG: Izabelle D.] [H3] Izabelle D. Ray’s Pizza is a fantastic spot and one of our go-to places. The staff is always incredibly friendly, sweet, and welcoming, which makes every visit feel special. We go often and genuinely love the food, especially the options from the food bar. Everything is consistently fresh and delicious, and the chicken wings are ... especially great. The atmosphere is warm, the service is delightful, and it’s just an all-around enjoyable place to visit. We always leave happy and looking forward to coming back. Read More [IMG: Norvito /mom] [H3] Norvito /mom Great place for a slice. Came in right as a fresh pie was coming out of the oven, had to have 2 slices….Good service as well. Employees are always friendly. Place is kept clean. [IMG: Heenal A] [H3] Heenal A There was a wide selection of vegetation and meat pizzas. The pizza was delicious and the vibe of the restaurant was great. Plenty of seating friendly atmosphere. [IMG: H. Ed Reed] [H3] H. Ed Reed Loaded up supreme slice at a reasonable price. Finding a slice of pizza in NY is pretty easy. Finding a good slice of pizza gets a little more tricky. Ray’s is worth the trip uptown to get a slice. The hand-tossed crust was done to perfection and the toppings were generous. And all for a price that won’t break the ... bank. Read More [IMG: Gina Orozco] [H3] Gina Orozco Only my 2nd ever NYC slice but it was delicious. And a lot better than the first one. Would definitely go back to try more. Thanks Ray! [IMG: Jessica Shovan] [H3] Jessica Shovan ⭐️⭐️⭐️⭐️⭐️ Absolutely fantastic pizza! The crust was perfectly crisp on the outside and soft on the inside, the sauce was rich and flavorful, and the toppings were super fresh. You can tell they put real care into every pie. The staff was friendly, welcoming, and quick to serve, and the whole place had a warm, ... inviting atmosphere. Read More [IMG: Ethan Jackson] [H3] Ethan Jackson Came here with my family, my dad used to live in NY. He told us he knows exactly where to get pizza, because he used to eat here all the time. The second our plane landed, we came to rays. The pizza is amazing, and it is the best thing I ate in New York. Now our trips over and we are eating here one last time. Highly ... recommend Read More [H2] Frequently Asked Questions [H3] What dishes are you best known for? We serve Pizza, Pasta, Calzones, Burgers, Hoagies, Wings, Slice, Sauce, Toppings, Crust. [H3] What type of cuisine do you serve? We serve Baked, Crispy, Fresh, Seasoned, Flavorful, Crusty, Made-to-order, Hand-tossed, Crafted, Served. [H3] What services do you offer? We offer Pizza, Italian, Wings, Lunch, Dinner, Photos, Menu, Seinfeld, Reviews and Catering [H3] What areas do you serve? We service Upper West Side, Central Park West, Riverside Park Area, Lincoln Center, New York City, Brooklyn, Manhattan, Times Square, Nyc, Columbus Avenue Commercial District and more. [H3] MIDTOWN WEST 831 7th Ave, New York, NY 10019 212-974-9381 Monday: 10 AM–1 AMTuesday: 10 AM–1 AMWednesday: 10 AM–1 AMThursday: 10 AM–1 AMFriday: 10 AM–3 AMSaturday: 10 AM–3 AMSunday: 10 AM–1 AM Start an order 736 7th Ave, New York, NY 10019 212-956-7297 Monday, 10 AM–2 AMTuesday: 10 AM–2 AMWednesday: 10 AM–2 AMThursday: 10 AM–2 AMFriday: 10 AM–4 AMSaturday: 10 AM–4AMSunday: 10 AM–2 AM Start an order 462 Columbus Ave, New York, NY 10024 212-873-1134 Monday: 10 AM–12 AMTuesday: 10 AM–12 AMWednesday: 10 AM–12 AMThursday: 10 AM–12 AMFriday: 10 AM–2 AMSaturday: 10 AM–2 AMSunday: 10 AM–12 AM Start an order
5379 chars
SUB-PAGE (https://rayspizza.com/stores/) Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza
[H3] Add Item [H3] Add Item [H3] Add Item [H3] Add Item [IMG: Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers] [H2] Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers [IMG: Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers] Serving New Yorkers authentic Italian pizza and classic dishes for over 50 years! Visit our Midtown West, Upper West Side, or Times Square locations for a truly iconic NYC dining experience. Learn More About Us [H2] Fresh, Flavorful, and Authentic [IMG: Fresh, Flavorful, and Authentic] Order delicious Italian cuisine from Famous Original Rays Pizza online for convenient delivery or takeout. We’re located in Midtown West, just steps away from iconic spots like Times Square and Bryant Park. Order Now [IMG: Fresh, Flavorful, and Authentic] [H2] Pizza Delivered to Your Door Craving pizza? Order online for fast delivery or convenient carry-out from any of our three Manhattan locations. Your favorite slices are just a click away! Order Now [IMG: Thomas Strehle] [H3] Thomas Strehle Back at Rays after many years and did not disappoint. Best slice ever one of the best pizzas I’ve ever had. Crust is perfectly crusty and ingredients deliciously fresh. Nice roomy location and friendly service! [IMG: Eliana Moreno] [H3] Eliana Moreno Nice place, big dinning area perfect for groups and families, great crunch pizza, delicious pastas and hero sandwiches! Very friendly staff! I recommend ❤️❤️ [IMG: Izabelle D.] [H3] Izabelle D. Ray’s Pizza is a fantastic spot and one of our go-to places. The staff is always incredibly friendly, sweet, and welcoming, which makes every visit feel special. We go often and genuinely love the food, especially the options from the food bar. Everything is consistently fresh and delicious, and the chicken wings are ... especially great. The atmosphere is warm, the service is delightful, and it’s just an all-around enjoyable place to visit. We always leave happy and looking forward to coming back. Read More [IMG: Norvito /mom] [H3] Norvito /mom Great place for a slice. Came in right as a fresh pie was coming out of the oven, had to have 2 slices….Good service as well. Employees are always friendly. Place is kept clean. [IMG: Heenal A] [H3] Heenal A There was a wide selection of vegetation and meat pizzas. The pizza was delicious and the vibe of the restaurant was great. Plenty of seating friendly atmosphere. [IMG: H. Ed Reed] [H3] H. Ed Reed Loaded up supreme slice at a reasonable price. Finding a slice of pizza in NY is pretty easy. Finding a good slice of pizza gets a little more tricky. Ray’s is worth the trip uptown to get a slice. The hand-tossed crust was done to perfection and the toppings were generous. And all for a price that won’t break the ... bank. Read More [IMG: Gina Orozco] [H3] Gina Orozco Only my 2nd ever NYC slice but it was delicious. And a lot better than the first one. Would definitely go back to try more. Thanks Ray! [IMG: Jessica Shovan] [H3] Jessica Shovan ⭐️⭐️⭐️⭐️⭐️ Absolutely fantastic pizza! The crust was perfectly crisp on the outside and soft on the inside, the sauce was rich and flavorful, and the toppings were super fresh. You can tell they put real care into every pie. The staff was friendly, welcoming, and quick to serve, and the whole place had a warm, ... inviting atmosphere. Read More [IMG: Ethan Jackson] [H3] Ethan Jackson Came here with my family, my dad used to live in NY. He told us he knows exactly where to get pizza, because he used to eat here all the time. The second our plane landed, we came to rays. The pizza is amazing, and it is the best thing I ate in New York. Now our trips over and we are eating here one last time. Highly ... recommend Read More [H2] Frequently Asked Questions [H3] What dishes are you best known for? We serve Pizza, Pasta, Calzones, Burgers, Hoagies, Wings, Slice, Sauce, Toppings, Crust. [H3] What type of cuisine do you serve? We serve Baked, Crispy, Fresh, Seasoned, Flavorful, Crusty, Made-to-order, Hand-tossed, Crafted, Served. [H3] What services do you offer? We offer Pizza, Italian, Wings, Lunch, Dinner, Photos, Menu, Seinfeld, Reviews and Catering [H3] What areas do you serve? We service Upper West Side, Central Park West, Riverside Park Area, Lincoln Center, New York City, Brooklyn, Manhattan, Times Square, Nyc, Columbus Avenue Commercial District and more. [H3] MIDTOWN WEST 831 7th Ave, New York, NY 10019 212-974-9381 Monday: 10 AM–1 AMTuesday: 10 AM–1 AMWednesday: 10 AM–1 AMThursday: 10 AM–1 AMFriday: 10 AM–3 AMSaturday: 10 AM–3 AMSunday: 10 AM–1 AM Start an order 736 7th Ave, New York, NY 10019 212-956-7297 Monday, 10 AM–2 AMTuesday: 10 AM–2 AMWednesday: 10 AM–2 AMThursday: 10 AM–2 AMFriday: 10 AM–4 AMSaturday: 10 AM–4AMSunday: 10 AM–2 AM Start an order 462 Columbus Ave, New York, NY 10024 212-873-1134 Monday: 10 AM–12 AMTuesday: 10 AM–12 AMWednesday: 10 AM–12 AMThursday: 10 AM–12 AMFriday: 10 AM–2 AMSaturday: 10 AM–2 AMSunday: 10 AM–12 AM Start an order
5379 chars
SUB-PAGE (https://rayspizza.com/about-us/) Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza
[H3] Add Item [H3] Add Item [H3] Add Item [H3] Add Item [IMG: Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers] [H2] Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers [IMG: Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers] Serving New Yorkers authentic Italian pizza and classic dishes for over 50 years! Visit our Midtown West, Upper West Side, or Times Square locations for a truly iconic NYC dining experience. Learn More About Us [H2] Fresh, Flavorful, and Authentic [IMG: Fresh, Flavorful, and Authentic] Order delicious Italian cuisine from Famous Original Rays Pizza online for convenient delivery or takeout. We’re located in Midtown West, just steps away from iconic spots like Times Square and Bryant Park. Order Now [IMG: Fresh, Flavorful, and Authentic] [H2] Pizza Delivered to Your Door Craving pizza? Order online for fast delivery or convenient carry-out from any of our three Manhattan locations. Your favorite slices are just a click away! Order Now [IMG: Thomas Strehle] [H3] Thomas Strehle Back at Rays after many years and did not disappoint. Best slice ever one of the best pizzas I’ve ever had. Crust is perfectly crusty and ingredients deliciously fresh. Nice roomy location and friendly service! [IMG: Eliana Moreno] [H3] Eliana Moreno Nice place, big dinning area perfect for groups and families, great crunch pizza, delicious pastas and hero sandwiches! Very friendly staff! I recommend ❤️❤️ [IMG: Izabelle D.] [H3] Izabelle D. Ray’s Pizza is a fantastic spot and one of our go-to places. The staff is always incredibly friendly, sweet, and welcoming, which makes every visit feel special. We go often and genuinely love the food, especially the options from the food bar. Everything is consistently fresh and delicious, and the chicken wings are ... especially great. The atmosphere is warm, the service is delightful, and it’s just an all-around enjoyable place to visit. We always leave happy and looking forward to coming back. Read More [IMG: Norvito /mom] [H3] Norvito /mom Great place for a slice. Came in right as a fresh pie was coming out of the oven, had to have 2 slices….Good service as well. Employees are always friendly. Place is kept clean. [IMG: Heenal A] [H3] Heenal A There was a wide selection of vegetation and meat pizzas. The pizza was delicious and the vibe of the restaurant was great. Plenty of seating friendly atmosphere. [IMG: H. Ed Reed] [H3] H. Ed Reed Loaded up supreme slice at a reasonable price. Finding a slice of pizza in NY is pretty easy. Finding a good slice of pizza gets a little more tricky. Ray’s is worth the trip uptown to get a slice. The hand-tossed crust was done to perfection and the toppings were generous. And all for a price that won’t break the ... bank. Read More [IMG: Gina Orozco] [H3] Gina Orozco Only my 2nd ever NYC slice but it was delicious. And a lot better than the first one. Would definitely go back to try more. Thanks Ray! [IMG: Jessica Shovan] [H3] Jessica Shovan ⭐️⭐️⭐️⭐️⭐️ Absolutely fantastic pizza! The crust was perfectly crisp on the outside and soft on the inside, the sauce was rich and flavorful, and the toppings were super fresh. You can tell they put real care into every pie. The staff was friendly, welcoming, and quick to serve, and the whole place had a warm, ... inviting atmosphere. Read More [IMG: Ethan Jackson] [H3] Ethan Jackson Came here with my family, my dad used to live in NY. He told us he knows exactly where to get pizza, because he used to eat here all the time. The second our plane landed, we came to rays. The pizza is amazing, and it is the best thing I ate in New York. Now our trips over and we are eating here one last time. Highly ... recommend Read More [H2] Frequently Asked Questions [H3] What dishes are you best known for? We serve Pizza, Pasta, Calzones, Burgers, Hoagies, Wings, Slice, Sauce, Toppings, Crust. [H3] What type of cuisine do you serve? We serve Baked, Crispy, Fresh, Seasoned, Flavorful, Crusty, Made-to-order, Hand-tossed, Crafted, Served. [H3] What services do you offer? We offer Pizza, Italian, Wings, Lunch, Dinner, Photos, Menu, Seinfeld, Reviews and Catering [H3] What areas do you serve? We service Upper West Side, Central Park West, Riverside Park Area, Lincoln Center, New York City, Brooklyn, Manhattan, Times Square, Nyc, Columbus Avenue Commercial District and more. [H3] MIDTOWN WEST 831 7th Ave, New York, NY 10019 212-974-9381 Monday: 10 AM–1 AMTuesday: 10 AM–1 AMWednesday: 10 AM–1 AMThursday: 10 AM–1 AMFriday: 10 AM–3 AMSaturday: 10 AM–3 AMSunday: 10 AM–1 AM Start an order 736 7th Ave, New York, NY 10019 212-956-7297 Monday, 10 AM–2 AMTuesday: 10 AM–2 AMWednesday: 10 AM–2 AMThursday: 10 AM–2 AMFriday: 10 AM–4 AMSaturday: 10 AM–4AMSunday: 10 AM–2 AM Start an order 462 Columbus Ave, New York, NY 10024 212-873-1134 Monday: 10 AM–12 AMTuesday: 10 AM–12 AMWednesday: 10 AM–12 AMThursday: 10 AM–12 AMFriday: 10 AM–2 AMSaturday: 10 AM–2 AMSunday: 10 AM–12 AM Start an order
5379 chars
SUB-PAGE (https://rayspizza.com/menu/) Best Italian Pizza Restaurant in Manhattan | Famous Original Rays Pizza
[H3] Add Item [H3] Add Item [H3] Add Item [H3] Add Item [IMG: Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers] [H2] Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers [IMG: Welcome to Famous Original Ray’s Pizza - Proudly Serving New Yorkers] Serving New Yorkers authentic Italian pizza and classic dishes for over 50 years! Visit our Midtown West, Upper West Side, or Times Square locations for a truly iconic NYC dining experience. Learn More About Us [H2] Fresh, Flavorful, and Authentic [IMG: Fresh, Flavorful, and Authentic] Order delicious Italian cuisine from Famous Original Rays Pizza online for convenient delivery or takeout. We’re located in Midtown West, just steps away from iconic spots like Times Square and Bryant Park. Order Now [IMG: Fresh, Flavorful, and Authentic] [H2] Pizza Delivered to Your Door Craving pizza? Order online for fast delivery or convenient carry-out from any of our three Manhattan locations. Your favorite slices are just a click away! Order Now [IMG: Thomas Strehle] [H3] Thomas Strehle Back at Rays after many years and did not disappoint. Best slice ever one of the best pizzas I’ve ever had. Crust is perfectly crusty and ingredients deliciously fresh. Nice roomy location and friendly service! [IMG: Eliana Moreno] [H3] Eliana Moreno Nice place, big dinning area perfect for groups and families, great crunch pizza, delicious pastas and hero sandwiches! Very friendly staff! I recommend ❤️❤️ [IMG: Izabelle D.] [H3] Izabelle D. Ray’s Pizza is a fantastic spot and one of our go-to places. The staff is always incredibly friendly, sweet, and welcoming, which makes every visit feel special. We go often and genuinely love the food, especially the options from the food bar. Everything is consistently fresh and delicious, and the chicken wings are ... especially great. The atmosphere is warm, the service is delightful, and it’s just an all-around enjoyable place to visit. We always leave happy and looking forward to coming back. Read More [IMG: Norvito /mom] [H3] Norvito /mom Great place for a slice. Came in right as a fresh pie was coming out of the oven, had to have 2 slices….Good service as well. Employees are always friendly. Place is kept clean. [IMG: Heenal A] [H3] Heenal A There was a wide selection of vegetation and meat pizzas. The pizza was delicious and the vibe of the restaurant was great. Plenty of seating friendly atmosphere. [IMG: H. Ed Reed] [H3] H. Ed Reed Loaded up supreme slice at a reasonable price. Finding a slice of pizza in NY is pretty easy. Finding a good slice of pizza gets a little more tricky. Ray’s is worth the trip uptown to get a slice. The hand-tossed crust was done to perfection and the toppings were generous. And all for a price that won’t break the ... bank. Read More [IMG: Gina Orozco] [H3] Gina Orozco Only my 2nd ever NYC slice but it was delicious. And a lot better than the first one. Would definitely go back to try more. Thanks Ray! [IMG: Jessica Shovan] [H3] Jessica Shovan ⭐️⭐️⭐️⭐️⭐️ Absolutely fantastic pizza! The crust was perfectly crisp on the outside and soft on the inside, the sauce was rich and flavorful, and the toppings were super fresh. You can tell they put real care into every pie. The staff was friendly, welcoming, and quick to serve, and the whole place had a warm, ... inviting atmosphere. Read More [IMG: Ethan Jackson] [H3] Ethan Jackson Came here with my family, my dad used to live in NY. He told us he knows exactly where to get pizza, because he used to eat here all the time. The second our plane landed, we came to rays. The pizza is amazing, and it is the best thing I ate in New York. Now our trips over and we are eating here one last time. Highly ... recommend Read More [H2] Frequently Asked Questions [H3] What dishes are you best known for? We serve Pizza, Pasta, Calzones, Burgers, Hoagies, Wings, Slice, Sauce, Toppings, Crust. [H3] What type of cuisine do you serve? We serve Baked, Crispy, Fresh, Seasoned, Flavorful, Crusty, Made-to-order, Hand-tossed, Crafted, Served. [H3] What services do you offer? We offer Pizza, Italian, Wings, Lunch, Dinner, Photos, Menu, Seinfeld, Reviews and Catering [H3] What areas do you serve? We service Upper West Side, Central Park West, Riverside Park Area, Lincoln Center, New York City, Brooklyn, Manhattan, Times Square, Nyc, Columbus Avenue Commercial District and more. [H3] MIDTOWN WEST 831 7th Ave, New York, NY 10019 212-974-9381 Monday: 10 AM–1 AMTuesday: 10 AM–1 AMWednesday: 10 AM–1 AMThursday: 10 AM–1 AMFriday: 10 AM–3 AMSaturday: 10 AM–3 AMSunday: 10 AM–1 AM Start an order 736 7th Ave, New York, NY 10019 212-956-7297 Monday, 10 AM–2 AMTuesday: 10 AM–2 AMWednesday: 10 AM–2 AMThursday: 10 AM–2 AMFriday: 10 AM–4 AMSaturday: 10 AM–4AMSunday: 10 AM–2 AM Start an order 462 Columbus Ave, New York, NY 10024 212-873-1134 Monday: 10 AM–12 AMTuesday: 10 AM–12 AMWednesday: 10 AM–12 AMThursday: 10 AM–12 AMFriday: 10 AM–2 AMSaturday: 10 AM–2 AMSunday: 10 AM–12 AM Start an order
5379 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
128Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 32 | 4 |
| /stores/ | 32 | 4 |
| /about-us/ | 32 | 4 |
| /menu/ | 32 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Restaurant",
"name": "MIDTOWN WEST",
"address": {
"@type": "PostalAddress",
"streetAddress": "831 7th Ave",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10019",
"addressCountry": "US"
},
"telephone": "2129749381",
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.7632138,
"longitude": -73.9813684
},
"url": "https://www.rayspizza.com#location-47106",
"priceRange": "$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "10:00:00",
"closes": "01:00:00"
}
],
"hasMenu": "https://www.rayspizza.com/menu",
"areaServed": [
"Upper West Side",
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"Theater District Proximity",
"Nyc",
"New York",
"Times Square",
"Manhattan",
"Upper West Side/Uws",
"Midtown",
"Brooklyn",
"7th Ave",
"New York City"
]
},
{
"@type": "Restaurant",
"name": "TIMES SQUARE",
"address": {
"@type": "PostalAddress",
"streetAddress": " 736 7th Ave",
"addressLocality": "New York",
"addressRegion": " NY",
"postalCode": "10019",
"addressCountry": "US"
},
"telephone": "2129567297",
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.7604282,
"longitude": -73.9841041
},
"url": "https://www.rayspizza.com#location-47108",
"priceRange": "$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "10:00:00",
"closes": "11:59:00"
}
],
"hasMenu": "https://www.rayspizza.com/menu",
"areaServed": [
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"Central Park West",
"Riverside Park Area",
"West 81st Street Corridor",
"West 82nd Street Area",
"Columbus Avenue District",
"Manhattan's West Side",
"Upper West Side Residential Zone",
"Central Park Adjacent Neighborhoods",
"Hudson River Waterfront Proximity",
"Famous Original Ray's Pizza",
"Lincoln Center",
"American Museum Of Natural History",
"Central Park",
"Riverside Park",
"Columbus Avenue Commercial District",
"Upper West Side Dining Destinations",
"West Side Shopping Corridor",
"Museum Of Natural History Vicinity",
"Theater District Proximity",
"Nyc",
"New York",
"Times Square",
"Manhattan",
"Upper West Side/Uws",
"Midtown",
"Brooklyn",
"7th Ave",
"New York City"
]
},
{
"@type": "Restaurant",
"name": "UPPER WEST SIDE",
"address": {
"@type": "PostalAddress",
"streetAddress": "462 Columbus Ave",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": " 10024",
"addressCountry": "US"
},
"telephone": "2128731134",
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.7842012,
"longitude": -73.9742563
},
"url": "https://www.rayspizza.com#location-47109",
"priceRange": "$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
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"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
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"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "10:00:00",
"closes": "11:59:00"
}
],
"hasMenu": "https://www.rayspizza.com/menu",
"areaServed": [
"Upper West Side",
"Central Park West",
"Riverside Park Area",
"West 81st Street Corridor",
"West 82nd Street Area",
"Columbus Avenue District",
"Manhattan's West Side",
"Upper West Side Residential Zone",
"Central Park Adjacent Neighborhoods",
"Hudson River Waterfront Proximity",
"Famous Original Ray's Pizza",
"Lincoln Center",
"American Museum Of Natural History",
"Central Park",
"Riverside Park",
"Columbus Avenue Commercial District",
"Upper West Side Dining Destinations",
"West Side Shopping Corridor",
"Museum Of Natural History Vicinity",
"Theater District Proximity",
"Nyc",
"New York",
"Times Square",
"Manhattan",
"Upper West Side/Uws",
"Midtown",
"Brooklyn",
"7th Ave",
"New York City"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What dishes are you best known for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We serve Pizza, Pasta, Calzones, Burgers, Hoagies, Wings, Slice, Sauce, Toppings, Crust."
}
},
{
"@type": "Question",
"name": "What type of cuisine do you serve?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We serve Baked, Crispy, Fresh, Seasoned, Flavorful, Crusty, Made-to-order, Hand-tossed, Crafted, Served."
}
},
{
"@type": "Question",
"name": "What services do you offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We offer Pizza, Italian, Wings, Lunch, Dinner, Photos, Menu, Seinfeld, Reviews and Catering "
}
},
{
"@type": "Question",
"name": "What areas do you serve? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "We service Upper West Side, Central Park West, Riverside Park Area, Lincoln Center, New York City, Brooklyn, Manhattan, Times Square, Nyc, Columbus Avenue Commercial District and more."
}
}
]
}
]
/menu/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Restaurant",
"name": "MIDTOWN WEST",
"address": {
"@type": "PostalAddress",
"streetAddress": "831 7th Ave",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10019",
"addressCountry": "US"
},
"telephone": "2129749381",
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.7632138,
"longitude": -73.9813684
},
"url": "https://www.rayspizza.com#location-47106",
"priceRange": "$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "10:00:00",
"closes": "01:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "10:00:00",
"closes": "01:00:00"
}
],
"hasMenu": "https://www.rayspizza.com/menu",
"areaServed": [
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]
},
{
"@type": "Restaurant",
"name": "TIMES SQUARE",
"address": {
"@type": "PostalAddress",
"streetAddress": " 736 7th Ave",
"addressLocality": "New York",
"addressRegion": " NY",
"postalCode": "10019",
"addressCountry": "US"
},
"telephone": "2129567297",
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.7604282,
"longitude": -73.9841041
},
"url": "https://www.rayspizza.com#location-47108",
"priceRange": "$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "10:00:00",
"closes": "11:59:00"
}
],
"hasMenu": "https://www.rayspizza.com/menu",
"areaServed": [
"Upper West Side",
"Central Park West",
"Riverside Park Area",
"West 81st Street Corridor",
"West 82nd Street Area",
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"Hudson River Waterfront Proximity",
"Famous Original Ray's Pizza",
"Lincoln Center",
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"Central Park",
"Riverside Park",
"Columbus Avenue Commercial District",
"Upper West Side Dining Destinations",
"West Side Shopping Corridor",
"Museum Of Natural History Vicinity",
"Theater District Proximity",
"Nyc",
"New York",
"Times Square",
"Manhattan",
"Upper West Side/Uws",
"Midtown",
"Brooklyn",
"7th Ave",
"New York City"
]
},
{
"@type": "Restaurant",
"name": "UPPER WEST SIDE",
"address": {
"@type": "PostalAddress",
"streetAddress": "462 Columbus Ave",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": " 10024",
"addressCountry": "US"
},
"telephone": "2128731134",
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.7842012,
"longitude": -73.9742563
},
"url": "https://www.rayspizza.com#location-47109",
"priceRange": "$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Sunday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Monday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Tuesday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Wednesday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Thursday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Friday",
"opens": "10:00:00",
"closes": "11:59:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "00:00:00",
"closes": "02:00:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "https://schema.org/Saturday",
"opens": "10:00:00",
"closes": "11:59:00"
}
],
"hasMenu": "https://www.rayspizza.com/menu",
"areaServed": [
"Upper West Side",
"Central Park West",
"Riverside Park Area",
"West 81st Street Corridor",
"West 82nd Street Area",
"Columbus Avenue District",
"Manhattan's West Side",
"Upper West Side Residential Zone",
"Central Park Adjacent Neighborhoods",
"Hudson River Waterfront Proximity",
"Famous Original Ray's Pizza",
"Lincoln Center",
"American Museum Of Natural History",
"Central Park",
"Riverside Park",
"Columbus Avenue Commercial District",
"Upper West Side Dining Destinations",
"West Side Shopping Corridor",
"Museum Of Natural History Vicinity",
"Theater District Proximity",
"Nyc",
"New York",
"Times Square",
"Manhattan",
"Upper West Side/Uws",
"Midtown",
"Brooklyn",
"7th Ave",
"New York City"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What dishes are you best known for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We serve Pizza, Pasta, Calzones, Burgers, Hoagies, Wings, Slice, Sauce, Toppings, Crust."
}
},
{
"@type": "Question",
"name": "What type of cuisine do you serve?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We serve Baked, Crispy, Fresh, Seasoned, Flavorful, Crusty, Made-to-order, Hand-tossed, Crafted, Served."
}
},
{
"@type": "Question",
"name": "What services do you offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We offer Pizza, Italian, Wings, Lunch, Dinner, Photos, Menu, Seinfeld, Reviews and Catering "
}
},
{
"@type": "Question",
"name": "What areas do you serve? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "We service Upper West Side, Central Park West, Riverside Park Area, Lincoln Center, New York City, Brooklyn, Manhattan, Times Square, Nyc, Columbus Avenue Commercial District and more."
}
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Food, Restaurants & Delivery
42.4 Avg BS
Based on 2707 businesses audited.
BS Detector
Food, Restaurants & Delivery BS: Famous Original Ray’s Pizza (rayspizza.com)
https://rayspizza.com
📍 Industry: Food, Restaurants & Delivery
41
BS / 100
Famous Original Ray’s Pizza operates a functional but hollow digital shell that relies on brand legacy and adjective-stuffing rather than culinary transparency. While the local SEO technicals are sound, the content is a redundant loop of Manhattan pizza tropes that provide zero proof of the Best in New York claim.
Info Density
Power-words vs. Substance ratio.
15
50% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
3
15% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
9
45% BS
Commodity Fingerprint
Detection of industry clichés/templates.
11
73% BS
Identity & Authority
Expert verifiability & Schema depth.
3
20% BS
First, create unique copy for the About Us page that includes a specific founding year and a named history of the family ownership. Second, replace the adjective-laden FAQ answers with concrete information, such as naming the specific flour mill or dairy farm used for ingredients. Third, add a dedicated Gallery page with real food photography that is unique to each of the three locations. Fourth, incorporate a verifiable link to the Seinfeld reference or other media mentions to move them from trust theatre to hard proof.
The website content and structured data perfectly align with the Food, Restaurant, and Pizza Delivery industry. The presence of Restaurant schema for multiple Manhattan locations confirms the business entity as a physical service provider.
“The score of 41 indicates Moderate BS, driven largely by Information Density and Commodity Fingerprint pillars. While the business is clearly a legitimate local entity with strong schema data, the marketing content is entirely generic and duplicated across all four analyzed URLs.”
Verified Analysis Date: June 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Famous Original Ray’s Pizza, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Famous Original Ray’s Pizza: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://rayspizza.com to view the most current version of its content and learn from the source what this company is about and what it offers.