Training Example: Shake Shack – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Our privacy practices have changed in order to enhance guest security. To provide the best online user experience, Shake Shack uses website cookies for performance analytics and remarketing. We use your browser location, where authorized, to help you locate your nearest Shake Shack location. By continuing to browse this website, you accept the use of cookies and your browser location according to the Shake Shack Privacy Policy.

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Our privacy practices have changed in order to enhance guest security. To provide the best online user experience, Shake Shack uses website cookies for performance analytics and remarketing. We use your browser location, where authorized, to help you locate your nearest Shake Shack location. By continuing to browse this website, you accept the use of cookies and your browser location according to the Shake Shack Privacy Policy.

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[H1] Privacy Policy

Last Updated: February 12, 2026Shake Shack has adopted this privacy policy (this “Policy”) in order to inform you of its policies with respect to the personal information Shake Shack collects about you through our interactions with you and through our products, services, events, and programs – including our website located at Shake Shack url https://www.shakeshack.com (the “Website”), Shake Shack mobile applications (the “Mobile App”), related websites, mobile apps and other digital properties, other websites, mobile apps and digital properties that link to this Policy, and online and offline services related thereto, including Shake Shack physical locations including self-service devices located thereat (like kiosks) (each a “Service,” and collectively, the “Services”).In this Policy, the terms “Shake Shack,” “we,” and “us” refer to Shake Shack Enterprises, LLC, its affiliated companies including direct and indirect parent companies and subsidiaries which own and operate the Services including, without limitation, restaurants branded as ‘Shake Shack’ owned and operated by us in the United States of America (excluding Shake Shack restaurants located in airports, train stations, arenas, museums, stadiums, roadside rest areas, and other locations operated by our licensees). Information collected by Shake Shack licensees is governed by their own privacy policies and procedures as well.Your use of our Services is subject to this Policy and our Terms of Use. If you do not agree with the Terms of Use or this Policy, you must refrain from using our Services.
[H3] The Information We Collect
Information You Provide to UsIn connection with your visits and interactions with us through the Services, we may collect information from you. The following describes common types of information you may provide us.Information from Patrons (Guests) and Account HoldersAccount and Profile Creation. When you create an account to use the Services, we may collect certain information you provide us, such as contact information (such as your name, phone number, and email address), other registration and profile information (such as birthday and dietary restrictions), and payment information, including ZIP code.Order Information. When you place an order through the Services, you provide us details about your order, including the type and amount of food or other product you are ordering, dietary restrictions, pick-up or delivery time, location, address, and instructions, and contact information (including name, phone number, and email address), your participation in rewards and similar programs, and payment information, including ZIP code.Payment Information. We use third-party payment processors and related service providers that power our eCommerce and point-of-sale experiences, and other portions of the Services enabling you to purchase products from us, to process payments made to us. All such information is collected directly by our third-party processors, who use your information to process the transaction and for their security, legal and compliance purposes, and for fraud detection. In connection with the processing of credit card payments, we receive limited information such as the last 4-digits of your card and your zip code.Communications. If you contact us, we may receive information such as your name, email address, and phone number. We also will receive the contents of any communications you have with us. This might include requests, questions, and/or issues regarding your food orders, your account, our Services, or other topics you might raise.Events and Programs. If you register for or attend an event or program that we host, sponsor, or attend, we may receive information such as your name, email address, phone number, and other information related to your attendance at the event or program from those who interact with or express interested in Shake Shack or our Services. We may also collect information at such events, such as still images or audiovisual materials depicting you.Surveys, Promotions, and Sweepstakes. If you decide to participate in any surveys, studies, or other feedback sessions, sweepstakes, contests, giveaways, or other promotions, you may provide certain information, such as basic contact information and other information relevant to the survey or promotion. We may also collect still images, audio, or audio-visual recordings depicting you as part of your participation in certain surveys or similar activities.Audio or Visual Information, such as CCTV footage, as well as other information related to the security of our premises, collected if you visit one of our physical locations or attend an off-site event or program, audio or audio-visual recordings if you participate in a recorded survey, or audio recordings if you call our customer service phone number.Health Information. We may collect health data from Guests and account holders as we deem appropriate to provide a safe space for them and our employees in response to public health guidance or mandates from government authorities or as otherwise required by law. Please note that health information is considered “sensitive personal information” under certain privacy laws, and we process this information in accordance with applicable legal requirements. Information from Suppliers, Vendors, Business Partners, Licensees, and Similar BusinessesContact and Business Information. If you are a company or other organization that we engage with, or personnel of the foregoing, we may collect your name, phone number, email address, and postal address, government identifier, and business name, industry, locations, other information related to your employer, and any other information you choose to provide us, including through third-party portals and platforms.Financial and Transactional Information. If we need to make payments to you or receive payments from you, we may collect financial account and related transactional information.Communications. If you contact us, we may receive information such as your name, email address, and phone number. We also will receive the contents of any communications you have with us. This might include requests, questions, and/or issues regarding your food orders, your account, our Services, or other topics you might raise.Events and Programs. If you register for or attend an event or program that we host, sponsor, or attend, we may receive information such as your name, email address, phone number, and other information related to your attendance at the event or program from those who interact with or express interested in Shake Shack or our Services. We may also collect information at such events, such as still images or audiovisual materials depicting you.Surveys, Promotions, and Sweepstakes. If you decide to participate in any surveys, promotions, or sweepstakes, you may provide certain information, such as basic contact information, survey recordings depicting you, and other information relevant to the survey, promotion, or sweepstakes.Information We Collect Through Automated MeansWe may also automatically collect information from you in relation to your use of the Services or engagement with us:Usage Data. We may collect and analyze information about how you use our Services. This information includes the dates and times you access our Services, the features you use and the pages you visit, the type(s) of browser through which you access our Services, the content you upload or post to our Services, error logs and other system activity, and the webs or applications through or from which you access our Services. We also collect and analyze information about your transactions through our Services, including the type of services you requested or received, the date and time for which an order was placed or requested, and the amount charged.Device Data. We collect and analyze information about the device(s) you use to access our Services. This information might include your IP address, information about your device’s hardware, the operating system on your device and the version of that operating system, your language preferences, unique device identifiers, advertising identifiers, and information about the mobile network you use.Location Information. When you use the Services, we and our service providers may collect precise location information (in accordance with your device settings and permissions) as well as general location information from your computer or mobile device. “General” location information means information to identify the city and state in which your device is located based on its IP address. This information allows us to give you access to content that varies based on your general location (e.g., nearby locations or delivery status). We will ask your permission before collecting your precise GPS location information. In such instances, we may use your precise geo-location information to provide customized services, content, promotional offers, and other information that may be of interest to you. Please note that precise geolocation information is considered “sensitive personal information” under certain privacy laws, and we process this information in accordance with applicable legal requirements. You can disable precise geolocation tracking on your device. For more information, see the “Your Rights and Choices” section below.Information from Cookies and Similar Technologies. We and our service providers may collect information through the use of “cookies” and similar technologies, such as tracking pixels, to understand how you navigate through and interact with our Services, to learn what content is popular, to enhance the Services and provide you with a more relevant and personalized experience, for authentication and advertising purposes, to save your preferences, for fraud detection and security, and to collect certain usage, device and location information as described above. We may also collect this kind of information when you interact with email messages or other communications we send you. Cookies are small text files that web servers place on your device; they are designed to store basic information and to help websites and apps recognize your browser. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use our Services. Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads, and/or email; they are designed to collect usage information like ad impressions or clicks and email open rates, measure the popularity of our Services and associated advertising, and access cookies. We and our vendors (including Google Analytics) also use these technologies and the information collected by them for data analytics purposes. You can find more information about Google’s analytics practices at google.com/policies/privacy/partners. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser Add-on. To generally update your cookies settings to notify you when a cookie is being set or updated or to disable cookies altogether, please consult your web browser settings. Please note that if you delete or choose not to accept cookies from us, you may miss out on certain features of our Services. Information We Collect from OthersWe may collect information about you from third parties, including the following:Food and Delivery Platforms and Service Providers. If you place an order with a third-party platform or provider, the provider may provide us information relating to your purchase or delivery, including your name, phone number, order details, and delivery information.Log-in Services and Social Network Information. If you access the Services through a third-party connection or log-in (e.g., through a social network), you may allow us to have access to and store certain information from your social network profile. This information may include your name, profile picture, your “likes,” and your list of friends, depending on your settings on such services. If you do not wish to have this information disclosed, do not use a social networking connection to access the Services. For a description of how social networking sites handle your information, please refer to their privacy policies and terms of use, which may permit you to modify your privacy settings.Business Partners and Service Providers. We use both business partners and service providers, such as payment processors, gift card or merchandise providers, survey providers, and analytics providers to perform services on our behalf. Some of these partners may have access to information about you that we may or may not otherwise have (for example, where you sign up directly with that provider) and may disclose some or all of this information with us.Other Account Holders or Guests. Another account holder or guest may provide us with your information, such as contact information in relation to an order or a referral program. If you submit someone else’s personal information to us, you represent that you are authorized to provide this information to us.
[H3] How We Use the Information We Collect
We and our service providers use the information we collect from and about you for the following business and operational purposes:Provide, improve, enhance, personalize, and promote our ServicesAnalyze use of our ServicesManage, verify, and authenticate your information, account, and interactions with usCommunicate with you, including for marketing and promotional purposesSupport and improve our rewards and similar programsInclude you in market research and surveysGain insights into prospective customers that might have an interest in our ServicesFacilitate transactions, deliveries, and paymentsProvide customer support, including responding to questions, requests, and issuesManage health and safety in our physical locationsConduct research and improve and develop our Services, items, and productsSecure our Services and find and help prevent fraud and abuseUnderstand, detect, and resolve problems with the ServicesResolve disputes, protect ourselves, our users, and others, exercise our legal rights and enforce any legal terms that govern use of our ServicesComply with laws, regulations, and other legal process and proceduresWe may combine the information we collect through the Services with information we collect automatically or receive from other sources and use such combined information in accordance with this Policy. Your browsing activity may be tracked across different websites and different devices or apps. For example, we may attempt to match your browsing activity on your mobile device with your browsing activity on your laptop. To do this