Training Example: Curology – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Healthcare Providers & Medical Clinics
Generic Claims: world-class healthcare, your health is our priority, compassionate care, trusted by thousands of patients…
Red Flags: no CQC registration or equivalent regulatory status, practitioner names without GMC or registration numbers, guaranteed treatment outcomes for complex conditions, testimonials making medical claims…
Semantic Drift Patterns: homepage claims specialist expertise but services page is general practice, claims evidence-based but promotes unproven treatments, homepage targets complex conditions but offerings are routine screenings, claims NHS and private but private is the only visible option…
Proof Expectations: CQC registration and rating, GMC or relevant professional registration for all practitioners, named specialist qualifications and training, published fees and pricing transparency…

Curology

(https://curology.com) 📸 Data Snapshot: May 26, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Made-for-you Rx skincare | Curology (https://curology.com)
Title

Made-for-you Rx skincare | Curology

H1 Proof over promises
H2 Personalized prescription formulas
H2 Expert-approved daily essentials
H2 90.5% of patients saw improvement in their acne at 3 weeks*
H2 Personalized to target your skin goals
H2 How it works
H2 Tell us about you
H2 Connect with your provider
H2 Start your routine
H2 Get ongoing support
H3 Angelina
H3 Alejandro
H3 Jeanne
H3 Lauren
H3 Alli
H3 Anjelica
H3 Marina
H3 Fanny
H3 Vivian
H3 Mista
H3 Annie
H3 Mark
NAV_HEADER_HEADING_REPEATED_BODY Hair Formula Rx | Personalized Hair Loss Treatment | Curology (https://curology.com/products/hair-formula/)
Title

Hair Formula Rx | Personalized Hair Loss Treatment | Curology

H1 Hair FormulaRx
H2 Made to be more effective
H2 Grow visibly thicker, stronger, healthier hair*
H2 Regrow hair in as little as 3 months*
H2 3 efficacious ingredients in 1 convenient solution
H2 What you get with Curology
H2 FAQs
H3 Personalized Growth Treatment
H3 Tom
H3 Laura
H3 Alejandro
H3 Natani
H3 Jordan
H3 Amanda
H3 Thomas
H3 Donna
H3 Koosha
H3 Drake
H4 Made to treat:
HEADING_REPEATED_BODY Custom Formula Rx Personalized Acne Treatment | Curology (https://curology.com/products/custom-formula-acne/)
Title

Custom Formula Rx Personalized Acne Treatment | Curology

H1 Custom FormulaRx
H2 We can prescribe 3 custom-strength ingredients in 1 formula for your skin.
H2 Clear, proven results
H2 How it works
H2 Tell us about you
H2 Connect with your provider
H2 Start your routine
H2 Get ongoing support
H2 FAQs
H2 Explore more products
H3 Daily Acne-Clearing Treatment
H3 Jennifer Kolinski, NP-C
H3 Curology provider
H3 Mista
H3 Lauren
H3 Alejandro
H3 Stina
H3 Aaliyah
H3 Jennifer
H3 Jeanne
H3 Avalon
H3 Mark
H3 Anjelica
H4 Made to treat:
H5 Important safety information
HEADING_REPEATED_BODY DayPrime Rx Acne Treatment + Blurring Primer | Curology (https://curology.com/products/day-prime/)
Title

DayPrime Rx Acne Treatment + Blurring Primer | Curology

H1 DayPrimeᴿˣ
H2 Treat and prime at the same time
H2 Instant filter effect
H2 Smooth skin now. Clearer skin over time.
H2 Proven ingredients, personalized formula
H2 The power duo for clearer skin
H2 FAQs
H2 Explore more products
H3 Acne Treatment + Blurring Primer
H3 Angelina
H3 Marina
H3 Fanny
H3 Alli
H3 Meki
H3 Hayley
H3 Bianca
H3 Savannah
H3 AM to PM: Acne Routine
H3 AM to PM: Anti-Aging Routine
H4 Made to treat:
H5 Important safety information
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://curology.com) Made-for-you Rx skincare | Curology
[IMG: proofoverpromises hp hero DK]
[IMG: proof over promises MB hero]
[H1] Proof over promises
No trends, no guesswork. Just personalized prescription care that is designed to evolve with your skin and deliver real results.89%report effective*1M+patients treated5K+5-star reviews▵Start in minutes*Among 856 customers subscribed to Curology for 3+ months. Self-reported. 
△Online reviews as of 12/03/2021.
[H2] Personalized prescription formulas
Get your formula
[IMG: Hair Formula Product Image Homepage]
Hair FormulaᴿˣStimulate hair growth with a prescription-powered formula
[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne, rosacea, dark spots & more with a prescription-powered formula
[IMG: Curology DayPrime Rx Acne Treatment + Blurring Primer]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatment
[IMG: Hair Formula Product Image Homepage]
Hair FormulaᴿˣStimulate hair growth with a prescription-powered formula
[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne, rosacea, dark spots & more with a prescription-powered formula
[IMG: Curology DayPrime Rx Acne Treatment + Blurring Primer]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatment
[IMG: Hair Formula Product Image Homepage]
Hair FormulaᴿˣStimulate hair growth with a prescription-powered formula
[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne, rosacea, dark spots & more with a prescription-powered formula
[IMG: Curology DayPrime Rx Acne Treatment + Blurring Primer]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatment
[IMG: Hair Formula Product Image Homepage]
Hair FormulaᴿˣStimulate hair growth with a prescription-powered formula
[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne, rosacea, dark spots & more with a prescription-powered formula
[IMG: Curology DayPrime Rx Acne Treatment + Blurring Primer]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatment
[IMG: Hair Formula Product Image Homepage]
Hair FormulaᴿˣStimulate hair growth with a prescription-powered formula
[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne, rosacea, dark spots & more with a prescription-powered formula
[IMG: Curology DayPrime Rx Acne Treatment + Blurring Primer]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatmentGet your formula*Applies only to your first box. Trial lasts 30 days. Subject to medical consultation. Subscription required. New subscribers only. Restrictions apply.
[H2] Expert-approved daily essentials
Shop now
[IMG: JollyRancherLipTreatment]
JOLLY RANCHER Blue Raspberry Lip TreatmentNourishing and color-changing lip balm$12—or FREE when you subscribe!
[IMG: Curology Emergency Spot Patch Holographic]
Emergency Spot Patch® HolographicStand out and turn your spots into your best accessory$14
[IMG: Curology Brightening Vitamin C Serum]
Brightening Vitamin C SerumVisibly brighten skin and even tone with 10% vitamin C with azelaic acid$28
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Curology Daily Moisturizing Lotion Broad Spectrum SPF 30]
Daily Moisturizing Lotion Broad Spectrum SPF 30Moisturize while protecting against UV rays$17
[IMG: Curology Acne Body Wash]
Acne Body WashTreat body acne and help prevent future breakouts with 2% salicylic acid$15
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12
[IMG: JollyRancherLipTreatment]
JOLLY RANCHER Blue Raspberry Lip TreatmentNourishing and color-changing lip balm$12—or FREE when you subscribe!
[IMG: Curology Emergency Spot Patch Holographic]
Emergency Spot Patch® HolographicStand out and turn your spots into your best accessory$14
[IMG: Curology Brightening Vitamin C Serum]
Brightening Vitamin C SerumVisibly brighten skin and even tone with 10% vitamin C with azelaic acid$28
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Curology Daily Moisturizing Lotion Broad Spectrum SPF 30]
Daily Moisturizing Lotion Broad Spectrum SPF 30Moisturize while protecting against UV rays$17
[IMG: Curology Acne Body Wash]
Acne Body WashTreat body acne and help prevent future breakouts with 2% salicylic acid$15
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12
[IMG: JollyRancherLipTreatment]
JOLLY RANCHER Blue Raspberry Lip TreatmentNourishing and color-changing lip balm$12—or FREE when you subscribe!
[IMG: Curology Emergency Spot Patch Holographic]
Emergency Spot Patch® HolographicStand out and turn your spots into your best accessory$14
[IMG: Curology Brightening Vitamin C Serum]
Brightening Vitamin C SerumVisibly brighten skin and even tone with 10% vitamin C with azelaic acid$28
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Curology Daily Moisturizing Lotion Broad Spectrum SPF 30]
Daily Moisturizing Lotion Broad Spectrum SPF 30Moisturize while protecting against UV rays$17
[IMG: Curology Acne Body Wash]
Acne Body WashTreat body acne and help prevent future breakouts with 2% salicylic acid$15
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12
[IMG: JollyRancherLipTreatment]
JOLLY RANCHER Blue Raspberry Lip TreatmentNourishing and color-changing lip balm$12—or FREE when you subscribe!
[IMG: Curology Emergency Spot Patch Holographic]
Emergency Spot Patch® HolographicStand out and turn your spots into your best accessory$14
[IMG: Curology Brightening Vitamin C Serum]
Brightening Vitamin C SerumVisibly brighten skin and even tone with 10% vitamin C with azelaic acid$28
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Curology Daily Moisturizing Lotion Broad Spectrum SPF 30]
Daily Moisturizing Lotion Broad Spectrum SPF 30Moisturize while protecting against UV rays$17
[IMG: Curology Acne Body Wash]
Acne Body WashTreat body acne and help prevent future breakouts with 2% salicylic acid$15
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12
[IMG: JollyRancherLipTreatment]
JOLLY RANCHER Blue Raspberry Lip TreatmentNourishing and color-changing lip balm$12—or FREE when you subscribe!
[IMG: Curology Emergency Spot Patch Holographic]
Emergency Spot Patch® HolographicStand out and turn your spots into your best accessory$14
[IMG: Curology Brightening Vitamin C Serum]
Brightening Vitamin C SerumVisibly brighten skin and even tone with 10% vitamin C with azelaic acid$28
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Curology Daily Moisturizing Lotion Broad Spectrum SPF 30]
Daily Moisturizing Lotion Broad Spectrum SPF 30Moisturize while protecting against UV rays$17
[IMG: Curology Acne Body Wash]
Acne Body WashTreat body acne and help prevent future breakouts with 2% salicylic acid$15
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12Shop now
[H2] 90.5% of patients saw improvement in their acne at 3 weeks*
9k+ 5 star reviews▵Get your formula
[IMG: Selfie of real Curology patient Angelina before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Angelina after using DayPrime Rx for 1 month. Her skin appears clearer and smoother with less acne breakouts.]
After 1 month
[IMG: Selfie of real Curology patient Angelina before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Angelina after using DayPrime Rx for 1 month. Her skin appears clearer and smoother with less acne breakouts.]
After 1 monthResults may vary
[H3] Angelina
I've definitely noticed an improvement in my overall skin quality.
[IMG: Alejandro - Before]
Before
[IMG: Alejandro - After]
After 5 months
[IMG: Alejandro - Before]
Before
[IMG: Alejandro - After]
After 5 monthsResults may vary
[H3] Alejandro
I love Curology. Their products have changed my life.
[IMG: Jeanne - Before]
Before
[IMG: Jeanne - After]
After 2.5 years
[IMG: Jeanne - Before]
Before
[IMG: Jeanne - After]
After 2.5 yearsResults may vary
[H3] Jeanne
I honestly love Curology. It is the only sure thing for my skin.
[IMG: Lauren - Before]
Before
[IMG: Lauren - After]
After 1 year
[IMG: Lauren - Before]
Before
[IMG: Lauren - After]
After 1 yearResults may vary
[H3] Lauren
Not only did Curology help with my acne, but my skin has been glowing too! I feel so much happier, confident, and myself!
[IMG: Selfie of real Curology patient Alli before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Alli after using DayPrime Rx for 2 months. Her skin shows faded dark spots and more evenness.]
After 2 months
[IMG: Selfie of real Curology patient Alli before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Alli after using DayPrime Rx for 2 months. Her skin shows faded dark spots and more evenness.]
After 2 monthsResults may vary
[H3] Alli
I started using [Curology] to help with those stubborn dark spots that showed up during my pregnancy, and I cannot believe how much they’ve faded!
[IMG: Anjelica - Before]
Before
[IMG: Anjelica - After]
After 2 years
[IMG: Anjelica - Before]
Before
[IMG: Anjelica - After]
After 2 yearsResults may vary
[H3] Anjelica
There is such a huge difference from when I started. I am so happy with how my face looks now!
[IMG: Selfie of real Curology patient Marina before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Marina after using DayPrime Rx for 3 months. Her skin shows less acne and looks for evenly toned.]
After 3 months
[IMG: Selfie of real Curology patient Marina before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Marina after using DayPrime Rx for 3 months. Her skin shows less acne and looks for evenly toned.]
After 3 monthsResults may vary
[H3] Marina
I really like DayPrimeᴿˣ—it makes my skin look smoother and helps my makeup go on better.
[IMG: Selfie of real Curology patient Fanny before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Fanny after using DayPrime Rx for 2 months. Her skin looks clearer.]
After 2 months
[IMG: Selfie of real Curology patient Fanny before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Fanny after using DayPrime Rx for 2 months. Her skin looks clearer.]
After 2 monthsResults may vary
[H3] Fanny
[DayPrimeᴿˣ] is perfect if you’re looking for something practical for daily care.
[IMG: Vivian - Before]
Before
[IMG: Vivian - After]
After 1 year
[IMG: Vivian - Before]
Before
[IMG: Vivian - After]
After 1 yearResults may vary
[H3] Vivian
It changed my skin.
[IMG: Mista - Before]
Before
[IMG: Mista - After]
After 3 months
[IMG: Mista - Before]
Before
[IMG: Mista - After]
After 3 monthsResults may vary
[H3] Mista
It takes patience, but with Curology [it’s] worth it.
[IMG: Annie - Before]
Before
[IMG: Annie - After]
After 2 years
[IMG: Annie - Before]
Before
[IMG: Annie - After]
After 2 yearsResults may vary
[H3] Annie
[HydroTretᴿˣ] helps with my acne, and it helps with the dryness that tretinoin typically causes.
[IMG: Mark - Before]
Before
[IMG: Mark - After]
After 1 year
[IMG: Mark - Before]
Before
[IMG: Mark - After]
After 1 yearResults may vary
[H3] Mark
I decided I was just going to see it through. Progress pictures definitely helped me stay consistent.Get your formula*Results may vary. In a clinical trial of 150 Curology patients after 3 weeks using Custom Formulaᴿˣ. Self-reported.
[IMG: curology-JR-feature]
Get your full skincare routine on us*Target real results with a simple routine made for your skin goals.CleanserCustom Rx treatmentMoisturizerLimited-time gift: JOLLY RANCHER Lip TreatmentGet started *First box lasts 30 days. Just pay $5.45 S&H. Subject to medical consultation. New subscribers only. Restrictions apply.
[H2] Personalized to target your skin goals
Get your formula
[IMG: A redheaded woman swipes a dollop of white skincare cream on her face. Curology DayPrime Rx acne treatment + blurring primer is personalized with clinically proven active ingredients like azelaic acid, zinc pyrithione, and salicylic acid.]
Formulated for youActive ingredients hand-picked for your skin
[IMG: A hand holds up a purple cylindrical bottle of Curology DayPrime Rx acne treatment + blurring primer. Your formula is personalized to target your skin goals with clinically proven active ingredients prescribed by a licensed dermatology provider.]
Science-backed for proven resultsDermatologist-tested and clinically studied for measurable results you can see and feel
[IMG: A Curology licensed dermatology provider smiles in a white lab coat]
Expert input at every stepYour provider is always available to answer questions and provide ongoing support
[IMG: A redheaded wom
15000 chars
SUB-PAGE (https://curology.com/products/hair-formula/) Hair Formula Rx | Personalized Hair Loss Treatment | Curology
[IMG: curology-hair-formula-rx-image-1]
[IMG: curology-hair-formula-rx-image-2]
[IMG: curology-hair-formula-rx-image-3]
[IMG: curology-hair-formula-rx-image-4]
[IMG: curology-hair-formula-rx-image-5]
[IMG: curology-hair-formula-rx-image-6]
[IMG: curology-hair-formula-rx-image-1]
[IMG: curology-hair-formula-rx-image-2]
[IMG: curology-hair-formula-rx-image-3]
[IMG: curology-hair-formula-rx-image-4]
[IMG: curology-hair-formula-rx-image-5]
[IMG: curology-hair-formula-rx-image-6]
[H1] Hair FormulaRx
[H3] Personalized Growth Treatment
60-day supplyGrow visibly thicker, stronger hair with Hair FormulaRx—a personalized prescription solution that tackles hair loss and improves hair growth. Designed to treat multiple root causes of hair thinning, Hair FormulaRx combines three clinically proven, active ingredients that work together to boost efficacy and stimulate hair follicles.
[H4] Made to treat:
ThinningBald spotsReceding hairCombines 3 clinically proven ingredients that regrow hair in as little as 3 monthsFormulated by dermatologists to be more effective than over-the-counter treatments1:1 support from a licensed dermatology providerStart your hair quizActive ingredients have been studied separately; minoxidil has been shown to improve hair growth within three to twelve months of use. Results may vary.Important safety information
[H2] Made to be more effective
Less hype, more hair. Hair Formulaᴿˣ was formulated by dermatologists to be more effective at regrowing hair than over-the-counter treatments.*Get Hair Formula RxResults may vary. Subject to medical consultation.
[IMG: Hair Formula Desktop Image]
[H2] Grow visibly thicker, stronger, healthier hair*
Stimulates hair growthKeeps hair thick and voluminousKeeps hair strongGet Hair Formula RxResults may vary. Subject to medical consultation.
[IMG: Visibly Thicker Hair Image]
[H2] Regrow hair in as little as 3 months*
Get Hair Formula RxResults may vary. Subject to medical consultation.
[IMG: Tom Before Hair Loss]
Before
[IMG: Tom After Hair Loss]
After 3 Months
[IMG: Tom Before Hair Loss]
Before
[IMG: Tom After Hair Loss]
After 3 MonthsCurology partner. Results may vary.
[H3] Tom
Results may vary. Curology partner.
[IMG: Laura Before Hair Growth]
Before
[IMG: Laura After 2 Months Hair Growth]
After 2 months
[IMG: Laura Before Hair Growth]
Before
[IMG: Laura After 2 Months Hair Growth]
After 2 monthsCurology partner. Results may vary.
[H3] Laura
Results may vary. Curology Partner.
[IMG: Alejandro Before Hair Loss]
Before
[IMG: Alejandro After Hair Loss]
After 1 month
[IMG: Alejandro Before Hair Loss]
Before
[IMG: Alejandro After Hair Loss]
After 1 monthCurology partner. Results may vary.
[H3] Alejandro
Results may vary. Curology partner.
[IMG: Natani Before Hair Growth]
Before
[IMG: Natani after 5 months hair growth]
After 5 months
[IMG: Natani Before Hair Growth]
Before
[IMG: Natani after 5 months hair growth]
After 5 monthsCurology partner. Results may vary.
[H3] Natani
Results may vary. Curology Partner.
[IMG: Jordan Before Hair Loss]
Before
[IMG: Jordan After Desktop]
After 2 months
[IMG: Jordan Before Hair Loss]
Before
[IMG: Jordan After Hair Loss]
After 2 monthsCurology partner. Results may vary.
[H3] Jordan
Results may vary. Curology partner.
[IMG: Amanda - Before]
Before
[IMG: Amanda - After]
After 2 months
[IMG: Amanda - Before]
Before
[IMG: Amanda - After]
After 2 monthsCurology partner. Results may vary.
[H3] Amanda
[IMG: Thomas - Before]
Before
[IMG: Thomas - After]
After 2 months
[IMG: Thomas - Before]
Before
[IMG: Thomas - After]
After 2 monthsCurology partner. Results may vary.
[H3] Thomas
[IMG: Donna - Before]
Before
[IMG: Donna - After]
After 1 month
[IMG: Donna - Before]
Before
[IMG: Donna - After]
After 1 monthCurology partner. Results may vary.
[H3] Donna
[IMG: Koosha - Before]
Before
[IMG: Koosha - After]
After 7 months
[IMG: Koosha - Before]
Before
[IMG: Koosha - After]
After 7 monthsCurology partner. Results may vary.
[H3] Koosha
[IMG: Drake - Before]
Before
[IMG: Drake - After]
After 3 months
[IMG: Drake - Before]
Before
[IMG: Drake - After]
After 3 monthsCurology partner. Results may vary.
[H3] Drake
Get Hair Formula RxResults may vary. Subject to medical consultation.*Active ingredients have been studied separately; minoxidil has been shown to improve hair growth within three to twelve months of use. Results may vary. Subscription required. Subject to medical consultation. Restrictions apply.
[H2] 3 efficacious ingredients in 1 convenient solution
A licensed dermatology provider customizes your Hair FormulaRx with clinically proven active ingredients that work together to tackle multiple root causes of hair loss.Get Hair Formula RxResults may vary. Subject to medical consultation.MiMinoxidil
[IMG: Mi Minoxidil Hair Loss]
Stimulates blood flow to hair follicles and helps boost hair growthFiFinasteride
[IMG: Fi Finasteride Hair Loss]
Counteracts the effects of DHT (a hormone that plays a major role in hair loss)KeKetoconazole
[IMG: Ke Ketoconazole Hair Loss]
Treats dandruff and stimulates hair regrowthSpSpironolactone
[IMG: Sp Spironolactone Hair Loss]
Helps restore hair fullness and prevent future hair lossCaCaffeine
[IMG: Ca Caffeine Hair Loss]
Stimulates the hair follicle and extends the growth phase of hairMeMelatonin
[IMG: Me Melatonin Hair Loss]
Counteracts free radicals and stimulates hair growthIngredients subject to medical consultation.Get Hair Formula RxResults may vary. Subject to medical consultation.
[H2] What you get with Curology
Get Hair Formula RxResults may vary. Subject to medical consultation.
[IMG: Clinical Ingredients Hair Growth]
Clinically proven ingredientsHair FormulaRx was formulated by dermatologists to be a superior treatment for thinning hair.
[IMG: Personalized Rx Formula Hair Growth]
Personalized Rx formulaYour provider prescribes your Hair FormulaRx with active ingredients picked for you.
[IMG: Licensed dermatology hair growth]
Hair care that roots for youHave a licensed dermatology provider just a DM away.
[IMG: Clinical Ingredients Hair Growth]
Clinically proven ingredientsHair FormulaRx was formulated by dermatologists to be a superior treatment for thinning hair.
[IMG: Personalized Rx Formula Hair Growth]
Personalized Rx formulaYour provider prescribes your Hair FormulaRx with active ingredients picked for you.
[IMG: Licensed dermatology hair growth]
Hair care that roots for youHave a licensed dermatology provider just a DM away.
[IMG: Clinical Ingredients Hair Growth]
Clinically proven ingredientsHair FormulaRx was formulated by dermatologists to be a superior treatment for thinning hair.
[IMG: Personalized Rx Formula Hair Growth]
Personalized Rx formulaYour provider prescribes your Hair FormulaRx with active ingredients picked for you.
[IMG: Licensed dermatology hair growth]
Hair care that roots for youHave a licensed dermatology provider just a DM away.
[IMG: Clinical Ingredients Hair Growth]
Clinically proven ingredientsHair FormulaRx was formulated by dermatologists to be a superior treatment for thinning hair.
[IMG: Personalized Rx Formula Hair Growth]
Personalized Rx formulaYour provider prescribes your Hair FormulaRx with active ingredients picked for you.
[IMG: Licensed dermatology hair growth]
Hair care that roots for youHave a licensed dermatology provider just a DM away.
[IMG: Clinical Ingredients Hair Growth]
Clinically proven ingredientsHair FormulaRx was formulated by dermatologists to be a superior treatment for thinning hair.
[IMG: Personalized Rx Formula Hair Growth]
Personalized Rx formulaYour provider prescribes your Hair FormulaRx with active ingredients picked for you.
[IMG: Licensed dermatology hair growth]
Hair care that roots for youHave a licensed dermatology provider just a DM away.Get Hair Formula RxResults may vary. Subject to medical consultation.Subject to medical consultation.
[H2] FAQs
What ingredients are in Hair Formulaᴿˣ?A licensed dermatology provider selects the active ingredients in your Hair Formulaᴿˣ.
Potential active ingredients include:
Minoxidil: A topical treatment known to stimulate blood flow to hair follicles and extend the growth phase of hair—ultimately boosting hair growthFinasteride: An ingredient used to help counteract hair loss while supporting hair regrowthKetoconazole: An antifungal that treats dandruff while also stimulating hair regrowthSpironolactone: A medication that helps to protect hair from DHT while restoring hair fullness and helping prevent progressive hair lossCaffeine: A stimulant that extends the growth phase of hair folliclesMelatonin: An antioxidant that counteracts free radicals, which can impair hair follicle function and lead to hair loss
Product and ingredients are subject to consultation.
Inactive ingredients: Ethyl Alcohol, Propanediol, Purified Water
Formulas that contain minoxidil also contain lactic acid.How do you use Hair Formulaᴿˣ?Apply your Hair FormulaRx once a day to a dry scalp in the areas that need growth support. Gently massage the solution into your scalp. Let it air dry and leave it on to do its work.
Avoid excessive sweating or getting your scalp wet for at least 4 hours.
Since this is a prescription product, always follow your licensed dermatology provider’s instructions for how to best use it with your unique hair.Is Hair FormulaRx really personalized?Yes! After you complete your hair quiz, your Curology dermatology provider reviews your answers and picks 3 active ingredients that target your hair concerns.When will you see results?With consistent use, many patients using these types of ingredients notice a difference in as little as 3 months—but everyone’s hair is different, so this timeline might vary for you. It’s also important to remember that this is a long-term journey! We’re not just going for progress, but also prevention.How is Hair FormulaRx different from over-the-counter products?Hair FormulaRx combines 3 active ingredients, whereas most topical OTC products contain only one. Because Hair FormulaRx is a prescription, its ingredients also come in higher strengths. Plus, it’s personalized—prescribed by your dermatology provider to help meet your hair goals.Can a dermatology provider really help with hair?Most definitely. Healthy hair starts with a healthy scalp, and your scalp is—you guessed it—skin. That means our licensed dermatology providers are experts at helping you tackle your hair goals.
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SUB-PAGE (https://curology.com/products/custom-formula-acne/) Custom Formula Rx Personalized Acne Treatment | Curology
[IMG: CustomFormula CategoryPage]
[IMG: CustomFormula PDP 2]
[IMG: woman putting a white cream on her face]
[IMG: young man holding bottle of custom formula to face]
[IMG: close up of hands pumping custom formula out of a white bottle]
[IMG: Blonde woman]
[IMG: CustomFormula CategoryPage]
[IMG: CustomFormula PDP 2]
[IMG: woman putting a white cream on her face]
[IMG: young man holding bottle of custom formula to face]
[IMG: close up of hands pumping custom formula out of a white bottle]
[IMG: Blonde woman]
[H1] Custom FormulaRx
[H3] Daily Acne-Clearing Treatment
30-day supply • HSA | FSA eligibleTackle acne and more with a powerful combination of clinically proven ingredients. Personalized via consultation with a licensed dermatology provider, Custom FormulaRx is made to multitask for you.
[H5] Important safety information
[H4] Made to treat:
AcneClogged poresSkin textureRosaceaDark spotsOne-time purchase$34.95Subscribe and save$29.95/mo$5.45Get your first month FREE—just cover $5.45 shipping and handling!Start your skin quiz*Applies only to your first box. Trial lasts 30 days. Subject to medical consultation. New subscribers only. Restrictions apply.Ready for smoother skin? Check out HydroTretᴿˣ
[IMG: Future Proof Rx Bottle top]
[IMG: Dermatologist-tested icon]
Dermatologist-tested
[IMG: Non-comedogenic icon]
Non-comedogenic
[IMG: Paraben-free icon]
Paraben-free
[IMG: Fragrance-free icon]
Fragrance-free
[IMG: Sulfate-free icon]
Sulfate-free
[IMG: Vegan icon]
Vegan
[IMG: Cruelty-free icon]
Cruelty-freePrescription skincare made personal
[IMG: Curology Provider holding Custom Formula Rx bottle]
[H3] Jennifer Kolinski, NP-C
[H1] Pr
[H3] Curology provider
A trusted expert who designs a treatment plan for your unique skin and goals
[H2] We can prescribe 3 custom-strength ingredients in 1 formula for your skin.
NiNiacinamide
[IMG: Niacinamide Drop]
“I love that niacinamide has anti-inflammatory properties to help soothe inflammation.”-Nancy Satur, MD“I love that niacinamide has anti-inflammatory properties to help soothe inflammation.”-Nancy Satur, MDAzAzelaic acid
[IMG: azelaicAcid@2x]
“Azelaic acid can be great for those post-inflammatory acne marks.” -Nancy Satur, MD“Azelaic acid can be great for those post-inflammatory acne marks.” -Nancy Satur, MDClClindamycin
[IMG: clindamycin@2x]
“Clindamycin fights acne-contributing bacteria and helps reduce painful blemishes.” -Nancy Satur, MD“Clindamycin fights acne-contributing bacteria and helps reduce painful blemishes.” -Nancy Satur, MD4%8%1%
[IMG: Custom Formula Rx Bottle]
Check out all potential active ingredientsIngredients subject to consultation.
[IMG: Custom Formula Rx Bottle]
[H2] Clear, proven results
90.5% of patients saw an improvement in their acne at 3 weeks.*Get your formula
[IMG: Mista - Before]
Before
[IMG: Mista - After]
After 3 months
[IMG: Mista - Before]
Before
[IMG: Mista - After]
After 3 monthsResults may vary
[H3] Mista
It takes patience, but with Curology [it’s] worth it.
[IMG: Lauren - Before]
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After 1 year
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After 1 yearResults may vary
[H3] Lauren
Not only did Curology help with my acne, but my skin has been glowing too! I feel so much happier, confident, and myself!
[IMG: Alejandro - Before]
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After 5 months
[IMG: Alejandro - Before]
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After 5 monthsResults may vary
[H3] Alejandro
I love Curology. Their products have changed my life.
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After 1 month
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After 1 monthResults may vary
[H3] Stina
Within a month Curology has calmed my acne—I’m hooked!
[IMG: Aaliyah - Before]
Before
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After 15 months
[IMG: Aaliyah - Before]
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After 15 monthsResults may vary
[H3] Aaliyah
I’m so glad I gave Curology a chance! I’m in love with my results!
[IMG: Jennifer - Before]
Before
[IMG: Jennifer - After]
After 3 years
[IMG: Jennifer - Before]
Before
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After 3 yearsResults may vary
[H3] Jennifer
I started using Curology and never looked back. I could see it was working within the first month of using my Custom Formulaᴿˣ.
[IMG: Jeanne - Before]
Before
[IMG: Jeanne - After]
After 2.5 years
[IMG: Jeanne - Before]
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After 2.5 yearsResults may vary
[H3] Jeanne
I honestly love Curology. It is the only sure thing for my skin.
[IMG: Avalon - Before]
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After 1 year
[IMG: Avalon - Before]
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After 1 yearResults may vary
[H3] Avalon
I hear constantly, ‘Your face looks so nice!’ I reply, ‘Thanks to Curology!’
[IMG: Mark - Before]
Before
[IMG: Mark - After]
After 1 year
[IMG: Mark - Before]
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After 1 yearResults may vary
[H3] Mark
I decided I was just going to see it through. Progress pictures definitely helped me stay consistent.
[IMG: Anjelica - Before]
Before
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After 2 years
[IMG: Anjelica - Before]
Before
[IMG: Anjelica - After]
After 2 yearsResults may vary
[H3] Anjelica
There is such a huge difference from when I started. I am so happy with how my face looks now!Get your formula*Results may vary. In a clinical trial of 150 Curology patients after 3 weeks. Self-reported. Subject to medical consultation.
[H2] How it works
Get your formula
[IMG: A smiling young woman with dark hair and a blue tank top]
1
[H2] Tell us about you
Begin your consultation by answering quick questions about your skin, goals, and medical history—plus sharing photos.Begin your consultation by answering quick questions about your skin, goals, and medical history—plus sharing photos.
[IMG: A smiling young woman with dark hair and a blue tank top]
[IMG: One of Curology]
2
[H2] Connect with your provider
Get matched with a dermatology provider who reviews your info and photos to prescribe a personalized formula for your skin.Get matched with a dermatology provider who reviews your info and photos to prescribe a personalized formula for your skin.
[IMG: One of Curology]
[IMG: A woman]
3
[H2] Start your routine
Follow your prescribed treatment plan and see how your skin transforms. Plus, shop non-Rx products for your new routine anytime.Follow your prescribed treatment plan and see how your skin transforms. Plus, shop non-Rx products for your new routine anytime.
[IMG: A woman]
[IMG: A smiling group of Curology licensed dermatology providers]
4
[H2] Get ongoing support
Message your provider anytime with your skin questions. They can adjust your ingredients or prescribe a new Rx formula as your goals change.Message your provider anytime with your skin questions. They can adjust your ingredients or prescribe a new Rx formula as your goals change.
[IMG: A smiling group of Curology licensed dermatology providers]
Get your formulaSubject to medical consultation.
[H2] FAQs
What ingredients are in Custom Formulaᴿˣ?Active ingredients:A licensed dermatology provider selects the active ingredients in your Custom Formulaᴿˣ. Product and ingredients are subject to consultation.Inactive ingredients:Aloe Barbadensis Leaf Juice, C13-C14 Isoparaffin, Caprylic/Capric Triglyceride, Deionized Water, Laureth-7, Phenoxyethanol, Polyacrylamide, Tocopheryl Acetate, Triethylene GlycolAll formulas containing tretinoin also contain the antioxidant butylated hydroxytoluene (BHT). Formulas containing both niacinamide and azelaic acid may also contain propylene glycol.How do you use Custom Formulaᴿˣ?Our licensed dermatology providers generally recommend that after cleansing, apply a thin layer of Custom FormulaRx to your entire face and neck before bed. Leave on overnight. Follow your provider’s instructions.How is Custom Formulaᴿˣ personalized?Your Curology dermatology provider prescribes you a formula containing up to 3 active ingredients, based on your skin quiz and photos. Your formula will target your specific skin concerns and can evolve with you over time!When will you see results?With consistent use, many patients using these types of ingredients notice a difference within 6-12 weeks—but everyone’s skin is different, so this timeline might vary for you. It’s also important to remember that this is a long-term journey! We’re not just going for progress, but also prevention.Can you use your HSA or FSA for Curology?You may be able to use your HSA or FSA pre-tax dollars for this Curology product, plus some of our other acne treatments and sunscreens. Check with your plan’s administrator to confirm eligibility. Restrictions apply.
After your 30-day trial, you can update your payment method to your HSA or FSA card via your account dashboard. Or you can use a credit or debit card and submit a claim for reimbursement—just download your itemized receipt for your order from your account dashboard.Learn more
[H2] Explore more products
Shop all
[IMG: New Curology DayPrimeᴿˣ Acne Treatment + Blurring Primer is HSA/FSA eligible]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula$59.90
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatment$28.00
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin$34.95 - $59.90
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Navy blue squeeze tube of Curology Cream Moisturizer with creamy white swatch of product]
Cream MoisturizerReplenish and moisturize dry skin$17
[IMG: New Curology DayPrimeᴿˣ Acne Treatment + Blurring Primer is HSA/FSA eligible]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula$59.90
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatment$28.00
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin$34.95 - $59.90
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Navy blue squeeze tube of Curology Cream Moisturizer with creamy white swatch of product]
Cream MoisturizerReplenish and moisturize dry skin$17
[IMG: New Curology DayPrimeᴿˣ Acne Treatment + Blurring Primer is HSA/FSA eligible]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula$59.90
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatment$28.00
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin$34.95 - $59.90
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Navy blue squeeze tube of Curology Cream Moisturizer with creamy white swatch of product]
Cream MoisturizerReplenish and moisturize dry skin$17
[IMG: New Curology DayPrimeᴿˣ Acne Treatment + Blurring Primer is HSA/FSA eligible]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula$59.90
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatment$28.00
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin$34.95 - $59.90
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Navy blue squeeze tube of Curology Cream Moisturizer with creamy white swatch of product]
Cream MoisturizerReplenish and moisturize dry skin$17
[IMG: New Curology DayPrimeᴿˣ Acne Treatment + Blurring Primer is HSA/FSA eligible]
DayPrimeᴿˣTarget your acne and prime your skin for makeup with a prescription-powered formula$59.90
[IMG: Navy blue bottle of Curology Body Cleanse Rx personalized, prescription body wash for acne]
Body CleanseᴿˣCleanse & help treat body acne with a prescription-powered in-shower treatment$28.00
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin$34.95 - $59.90
[IMG: Navy blue tube of Curology Gentle Cleanser with creamy white swatch of product]
Gentle CleanserGently cleanse without stripping skin or clogging pores$12
[IMG: Navy blue pump container of Curology Gel Moisturizer with a white gel-cream swatch of product]
Gel MoisturizerHydrate and refresh skin daily$16
[IMG: Navy blue squeeze tube of Curology Cream Moisturizer with creamy white swatch of product]
Cream MoisturizerReplenish and moisturize dry skin$17Shop all
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SUB-PAGE (https://curology.com/products/day-prime/) DayPrime Rx Acne Treatment + Blurring Primer | Curology
[IMG: Curology DayPrime Rx Acne Treatment + Blurring Primer]
[IMG: DayPrimeRx Wins Cosmopolitan 2025 Acne Award: Best Prescription Primer]
[IMG: A young woman holds a purple cylindrical bottle of Curology DayPrime Rx]
[IMG: A swatch of white cream Curology DayPrime Rx overlaid with text: - Personalized acne treatment for daytime use - Evens out texture and minimizes the look of pores - Visibly blurs imperfections - Helps treat acne with prescription active ingredients]
[IMG: Split image of a young woman before and after applying DayPrime Rx primer base and powder. In the before image, the woman]
[IMG: A young woman swipes white cream Curology DayPrime Rx on her cheek. There]
[IMG: Curology DayPrime Rx Acne Treatment + Blurring Primer]
[IMG: DayPrimeRx Wins Cosmopolitan 2025 Acne Award: Best Prescription Primer]
[IMG: A young woman holds a purple cylindrical bottle of Curology DayPrime Rx]
[IMG: A swatch of white cream Curology DayPrime Rx overlaid with text: - Personalized acne treatment for daytime use - Evens out texture and minimizes the look of pores - Visibly blurs imperfections - Helps treat acne with prescription active ingredients]
[IMG: Split image of a young woman before and after applying DayPrime Rx primer base and powder. In the before image, the woman]
[IMG: A young woman swipes white cream Curology DayPrime Rx on her cheek. There]
[H1] DayPrimeᴿˣ
[H3] Acne Treatment + Blurring Primer
30-day supply • HSA|FSA-eligibleIntroducing the first-ever prescription acne treatment and blurring primer in one.Treat your acne with clinically proven active ingredients, while the primer base instantly improves the appearance of your skin at the same time. Formulated to visibly blur imperfections, minimize the look of pores, and even out texture. A soft-focus finish today, clearer-looking skin in the days ahead.
[H5] Important safety information
[H4] Made to treat:
AcneClogged poresSkin textureOilinessDark spotsRosaceaAward-winning. Fastest-selling. Cosmo-approved.1st month*just pay S&H$5.45$29.95/moTry it for free*Applies only to your first box. Trial lasts 30 days. Subject to medical consultation. New subscribers only. Restrictions apply.'Let us find the right Rx treatment for you!
Take the skin quiz
[IMG: Dr. Whitney Tolpinrud, MD, FAAD, Curology]
[IMG: Dermatologist-tested icon]
Dermatologist-tested
[IMG: Non-comedogenic icon]
Non-comedogenic
[IMG: Paraben-free icon]
Paraben-free
[IMG: Fragrance-free icon]
Fragrance-free
[IMG: Sulfate-free icon]
Sulfate-free
[IMG: Vegan icon]
Vegan
[IMG: Cruelty-free icon]
Cruelty-free
[H2] Treat and prime at the same time
Visibly blurs imperfectionsEvens out textureMinimizes the look of poresHelps treat acneGet DayPrimeᴿˣ now
[IMG: A young man swipes a white cream dab of Curology DayPrime Rx on his cheek with his finger]
[H2] Instant filter effect
No more choosing between treating and blurring. Finally, an acne treatment designed to wear under makeup. DayPrimeᴿˣ takes your average primer up a notch. Get DayPrimeᴿˣ nowResults may vary.
[IMG: A close-up of a young woman]
[H2] Smooth skin now. Clearer skin over time.
Get DayPrimeᴿˣ now
[IMG: Selfie of real Curology patient Angelina before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Angelina after using DayPrime Rx for 1 month. Her skin appears clearer and smoother with less acne breakouts.]
After 1 month
[IMG: Selfie of real Curology patient Angelina before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Angelina after using DayPrime Rx for 1 month. Her skin appears clearer and smoother with less acne breakouts.]
After 1 monthResults may vary
[H3] Angelina
I've definitely noticed an improvement in my overall skin quality.
[IMG: Selfie of real Curology patient Marina before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Marina after using DayPrime Rx for 3 months. Her skin shows less acne and looks for evenly toned.]
After 3 months
[IMG: Selfie of real Curology patient Marina before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Marina after using DayPrime Rx for 3 months. Her skin shows less acne and looks for evenly toned.]
After 3 monthsResults may vary
[H3] Marina
I really like DayPrimeᴿˣ—it makes my skin look smoother and helps my makeup go on better.
[IMG: Selfie of real Curology patient Fanny before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Fanny after using DayPrime Rx for 2 months. Her skin looks clearer.]
After 2 months
[IMG: Selfie of real Curology patient Fanny before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Fanny after using DayPrime Rx for 2 months. Her skin looks clearer.]
After 2 monthsResults may vary
[H3] Fanny
[DayPrimeᴿˣ] is perfect if you’re looking for something practical for daily care.
[IMG: Selfie of real Curology patient Alli before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Alli after using DayPrime Rx for 2 months. Her skin shows faded dark spots and more evenness.]
After 2 months
[IMG: Selfie of real Curology patient Alli before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Alli after using DayPrime Rx for 2 months. Her skin shows faded dark spots and more evenness.]
After 2 monthsResults may vary
[H3] Alli
I started using [Curology] to help with those stubborn dark spots that showed up during my pregnancy, and I cannot believe how much they’ve faded!
[IMG: Selfie of real Curology patient Meki before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Meki after using DayPrime Rx for 3 months. Her skin appears brighter, more even, and more matte.]
After 3 months
[IMG: Selfie of real Curology patient Meki before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Meki after using DayPrime Rx for 3 months. Her skin appears brighter, more even, and more matte.]
After 3 monthsResults may vary
[H3] Meki
I feel that I use less makeup overall because my skin is brighter, smoother, and balanced with just the DayPrimeRx!
[IMG: Selfie of real Curology patient Hayley before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Hayley after using DayPrime Rx for 1 month. Her skin has less redness and fewer visible breakouts.]
After 3 months
[IMG: Selfie of real Curology patient Hayley before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Hayley after using DayPrime Rx for 1 month. Her skin has less redness and fewer visible breakouts.]
After 3 monthsResults may vary
[H3] Hayley
A nice matte finish, reducing the loop of my combo/oily skin. I highly recommend!
[IMG: Selfie of real Curology patient Bianca before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Bianca after using DayPrime Rx for 3 months. Her skin is more evenly toned, clearer, and mattified.]
After 3 months
[IMG: Selfie of real Curology patient Bianca before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Bianca after using DayPrime Rx for 3 months. Her skin is more evenly toned, clearer, and mattified.]
After 3 monthsResults may vary
[H3] Bianca
I love [DayPrimeᴿˣ] and definitely recommend it, especially for acne prone skin!
[IMG: Selfie of real Curology patient Savannah before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Savannah after using DayPrime Rx for 3 months. Her skin shows decreased redness and rosacea.]
After 3 months
[IMG: Selfie of real Curology patient Savannah before using DayPrime Rx]
Before
[IMG: Selfie of real Curology patient Savannah after using DayPrime Rx for 3 months. Her skin shows decreased redness and rosacea.]
After 3 monthsResults may vary
[H3] Savannah
After using [DayPrimeᴿˣ] for just a month, I’ve noticed a significant improvement in my redness.Get DayPrimeᴿˣ nowSubject to medical consultation.
[H2] Proven ingredients, personalized formula
A provider analyzes your unique profile to prescribe 3 clinically proven active ingredients, personalized to target your skin goals.Get DayPrimeᴿˣ nowAzAzelaic acid
[IMG: azelaicAcid@2x]
Gently exfoliates to help unclog pores, smooth texture, and brighten skinClClindamycin phosphate
[IMG: clindamycin@2x]
Fights acne-contributing bacteria and soothes inflammationNiNiacinamide
[IMG: Niacinamide Drop]
Soothes inflammation, helps visibly fade dark spots, and fights free radicalsZiZinc pyrithione
[IMG: zincPyrithione@2x]
Soothes inflammation and acts against both bacteria and fungus that contribute to acneSaSalicylic acid
[IMG: Two clear liquid droplets of salicylic acid]
Goes deep into pores to clear away dead skin cells and excess oilDeDexpanthenol
[IMG: Dexpanthenol]
Attracts and holds moisture for softer, smoother skinIngredients subject to medical consultation.Get DayPrimeᴿˣ now
[H2] The power duo for clearer skin
Two custom Rx formulas work together to target your skin goals, day and night. Get your first month free* + $30 off each box after.*Trial lasts 30 days. Subject to medical consultation. New subscribers only.
[IMG: Cylindrical bottles of Curology Day Prime Rx and Custom Formula Rx sit side by side on a glass shelf against a blue background.]
[H3] AM to PM: Acne Routine
FREE* first month when you subscribeDayPrimeᴿˣ and Custom FormulaᴿˣBreakoutsDark spotsSkin textureRedness
[IMG: Cylindrical bottles of Curology Day Prime Rx and HydroTret Rx sit side by side on a glass shelf against a blue background.]
[H3] AM to PM: Anti-Aging Routine
FREE* first month when you subscribeDayPrimeᴿˣ and HydroTretᴿˣBreakoutsWrinklesFine linesDark spots*Trial lasts 30 days. Subject to medical consultation. New subscribers only.
[H2] FAQs
What ingredients are in DayPrimeᴿˣ?A licensed dermatology provider selects 3 active ingredients at the right strength for your skin.
Potential active ingredients include:Azelaic acid: A multitasking exfoliant that helps unclog pores, smooth texture, and brighten skinClindamycin phosphate: An antibiotic that fights acne-contributing bacteria and soothes inflammationNiacinamide: A form of vitamin B3 that soothes inflammation, helps visibly fade dark spots, and fights free radicalsZinc pyrithione: An antimicrobial that helps keep bacteria and fungi in check while soothing inflammationSalicylic acid: A chemical exfoliant that clears away dead skin cells, dirt, and excess oilDexpanthenol: A vitamin B5 derivative that attracts and holds moisture for softer, smoother skin
Inactive ingredients: 1,2-hexanediol, butylene glycol, caprylyl glycol, ceramide NP, cetearyl olivate, dimethicone, glycerin, hydroxyacetophenone, oryza sativa (rice) starch, polyacrylate crosspolymer-6, polyhydroxystearic acid, polymethyl methacrylate, polymethylsilsesquioxane, polysorbate 20, PVP, sorbitan olivate, trisodium ethylenediamine disuccinate, water (aqua)
Formulas containing dexpanthenol also contain propylene glycol.How do you use DayPrimeᴿˣ?Apply a thin layer of DayPrimeᴿˣ after your skincare routine, before sunscreen and makeup. Pair DayPrimeᴿˣ with a silicone-based foundation for best results.
Gently pat (don’t rub!) into your skin and allow it to dry fully before your next layer. This helps lock in treatment benefits and prevents clumping or pilling, leaving your skin smooth and ready for whatever comes next.
Since this is a prescription product, always follow your licensed dermatology provider’s instructions for how to best use it with your unique skin.What type of skin does DayPrimeᴿˣ work for?DayPrimeᴿˣ is personalized for your skin’s needs and can be designed to suit all skin types, specifically acne-prone skin.How is DayPrimeᴿˣ different from other acne treatments and primers?DayPrimeᴿˣ contains 3 clinically proven active ingredients to help treat acne and the primer base preps your skin for makeup with a blurring, filter-like effect. There’s nothing else like it!When will you see results?With consistent use, many patients using these types of ingredients notice a difference with their acne within 6-12 weeks—but everyone’s skin is different, so this timeline might vary for you. It’s also important to remember that this is a long-term journey! We’re not just going for progress, but also prevention.Can you use your HSA or FSA for Curology?You may be able to use your HSA or FSA pre-tax dollars for this Curology product, plus some of our other acne treatments and sunscreens. Check with your plan’s administrator to confirm eligibility. Restrictions apply.
After your 30-day trial, you can update your payment method to your HSA or FSA card via your account dashboard. Or you can use a credit or debit card and submit a claim for reimbursement—just download your itemized receipt for your order from your account dashboard.Learn more
[H2] Explore more products
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[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne, rosacea, dark spots & more with a prescription-powered formula$34.95 - $59.90
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin$34.95 - $59.90
[IMG: Curology Emergency Spot Patch Holographic]
Emergency Spot Patch® HolographicStand out and turn your spots into your best accessory$14
[IMG: Curology Daily Moisturizing Lotion Broad Spectrum SPF 30]
Daily Moisturizing Lotion Broad Spectrum SPF 30Moisturize while protecting against UV rays$17
[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne, rosacea, dark spots & more with a prescription-powered formula$34.95 - $59.90
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin$34.95 - $59.90
[IMG: Curology Emergency Spot Patch Holographic]
Emergency Spot Patch® HolographicStand out and turn your spots into your best accessory$14
[IMG: Curology Daily Moisturizing Lotion Broad Spectrum SPF 30]
Daily Moisturizing Lotion Broad Spectrum SPF 30Moisturize while protecting against UV rays$17
[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne, rosacea, dark spots & more with a prescription-powered formula$34.95 - $59.90
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin$34.95 - $59.90
[IMG: Curology Emergency Spot Patch Holographic]
Emergency Spot Patch® HolographicStand out and turn your spots into your best accessory$14
[IMG: Curology Daily Moisturizing Lotion Broad Spectrum SPF 30]
Daily Moisturizing Lotion Broad Spectrum SPF 30Moisturize while protecting against UV rays$17
[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne, rosacea, dark spots & more with a prescription-powered formula$34.95 - $59.90
[IMG: Curology HydroTret Rx]
HydroTretᴿˣTarget texture and hydrate for smoother, healthier-looking skin$34.95 - $59.90
[IMG: Curology Emergency Spot Patch Holographic]
Emergency Spot Patch® HolographicStand out and turn your spots into your best accessory$14
[IMG: Curology Daily Moisturizing Lotion Broad Spectrum SPF 30]
Daily Moisturizing Lotion Broad Spectrum SPF 30Moisturize while protecting against UV rays$17
[IMG: Curology Custom Formula Rx]
Custom FormulaᴿˣTarget acne
15000 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
46Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 18 0
/products/hair-formula/ 10 0
/products/custom-formula-acne/ 10 0
/products/day-prime/ 8 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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    "award": [
        "Vogue 'Best Overall Tretinoin Cream' for Curology Custom FormulaRx",
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/products/hair-formula/
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        "award": [
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        "sameAs": [
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                "@type": "Question",
                "name": "What ingredients are in Hair Formulaᴿˣ?",
                "acceptedAnswer": {
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                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}A licensed dermatology provider selects the active ingredients in your Hair Formulaᴿˣ. \n\nPotential active ingredients include:\n.css-hi4772{padding-left:2rem;list-style-type:disc;}Minoxidil: A topical treatment known to stimulate blood flow to hair follicles and extend the growth phase of hair—ultimately boosting hair growthFinasteride: An ingredient used to help counteract hair loss while supporting hair regrowthKetoconazole: An antifungal that treats dandruff while also stimulating hair regrowthSpironolactone: A medication that helps to protect hair from DHT while restoring hair fullness and helping prevent progressive hair lossCaffeine: A stimulant that extends the growth phase of hair folliclesMelatonin: An antioxidant that counteracts free radicals, which can impair hair follicle function and lead to hair loss\nProduct and ingredients are subject to consultation.\n\nInactive ingredients: Ethyl Alcohol, Propanediol, Purified Water\n\nFormulas that contain minoxidil also contain lactic acid."
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            },
            {
                "@type": "Question",
                "name": "How do you use Hair Formulaᴿˣ?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}Apply your Hair FormulaRx once a day to a dry scalp in the areas that need growth support. Gently massage the solution into your scalp. Let it air dry and leave it on to do its work. \n\nAvoid excessive sweating or getting your scalp wet for at least 4 hours. \n\nSince this is a prescription product, always follow your licensed dermatology provider’s instructions for how to best use it with your unique hair."
                }
            },
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                "@type": "Question",
                "name": "Is Hair FormulaRx really personalized?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}Yes! After you complete your hair quiz, your Curology dermatology provider reviews your answers and picks 3 active ingredients that target your hair concerns."
                }
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            {
                "@type": "Question",
                "name": "When will you see results?",
                "acceptedAnswer": {
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                }
            },
            {
                "@type": "Question",
                "name": "How is Hair FormulaRx different from over-the-counter products?",
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            }
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/products/custom-formula-acne/
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        "description": "Curology makes skincare customized for you",
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        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What ingredients are in Custom Formulaᴿˣ?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}Active ingredients:A licensed dermatology provider selects the active ingredients in your Custom Formulaᴿˣ. Product and ingredients are subject to consultation.Inactive ingredients:Aloe Barbadensis Leaf Juice, C13-C14 Isoparaffin, Caprylic/Capric Triglyceride, Deionized Water, Laureth-7, Phenoxyethanol, Polyacrylamide, Tocopheryl Acetate, Triethylene GlycolAll formulas containing tretinoin also contain the antioxidant butylated hydroxytoluene (BHT). Formulas containing both niacinamide and azelaic acid may also contain propylene glycol."
                }
            },
            {
                "@type": "Question",
                "name": "How do you use Custom Formulaᴿˣ?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}Our licensed dermatology providers generally recommend that after cleansing, apply a thin layer of Custom FormulaRx to your entire face and neck before bed. Leave on overnight. Follow your provider’s instructions."
                }
            },
            {
                "@type": "Question",
                "name": "How is Custom Formulaᴿˣ personalized?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}Your Curology dermatology provider prescribes you a formula containing up to 3 active ingredients, based on your skin quiz and photos. Your formula will target your specific skin concerns and can evolve with you over time!"
                }
            },
            {
                "@type": "Question",
                "name": "When will you see results?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}With consistent use, many patients using these types of ingredients notice a difference within 6-12 weeks—but everyone’s skin is different, so this timeline might vary for you. It’s also important to remember that this is a long-term journey! We’re not just going for progress, but also prevention."
                }
            },
            {
                "@type": "Question",
                "name": "Can you use your HSA or FSA for Curology?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}You may be able to use your HSA or FSA pre-tax dollars for this Curology product, plus some of our other acne treatments and sunscreens. Check with your plan’s administrator to confirm eligibility. Restrictions apply. \nAfter your 30-day trial, you can update your payment method to your HSA or FSA card via your account dashboard. Or you can use a credit or debit card and submit a claim for reimbursement—just download your itemized receipt for your order from your account dashboard.Learn more"
                }
            }
        ]
    }
]
/products/day-prime/
[
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        "@id": "https://curology.com/#organization",
        "name": "Curology",
        "legalName": "Curology Inc.",
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        "description": "Curology makes skincare customized for you",
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            "streetAddress": "6195 Lusk Blvd, Suite 250",
            "addressLocality": "San Diego",
            "addressRegion": "CA",
            "postalCode": "92121",
            "addressCountry": "US"
        },
        "foundingDate": "2014",
        "foundingLocation": {
            "@type": "Place",
            "name": "San Diego, CA"
        },
        "brand": [
            {
                "@type": "Brand",
                "name": "Curology"
            },
            {
                "@type": "Brand",
                "name": "Agency"
            }
        ],
        "knowsAbout": [
            "acne treatment",
            "teledermatology",
            "tretinoin",
            "custom prescription skincare",
            "anti-aging",
            "rosacea",
            "hyperpigmentation",
            "hair loss",
            "personalized skincare",
            "dermatologist care"
        ],
        "award": [
            "Vogue 'Best Overall Tretinoin Cream' for Curology Custom FormulaRx",
            "Vogue 'Best Tretinoin for Sensitive Skin' for Curology HydroTret Rx",
            "2025 Cosmopolitan Acne Award for DayPrime Rx prescription primer"
        ],
        "sameAs": [
            "https://www.facebook.com/Curology/",
            "https://twitter.com/CurologyUSA",
            "https://www.instagram.com/curology/",
            "https://www.youtube.com/@curology",
            "https://www.pinterest.com/curology/",
            "https://www.linkedin.com/company/curology",
            "https://www.tiktok.com/@curology"
        ]
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    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What ingredients are in DayPrimeᴿˣ?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}A licensed dermatology provider selects 3 active ingredients at the right strength for your skin. \nPotential active ingredients include:.css-hi4772{padding-left:2rem;list-style-type:disc;}Azelaic acid: A multitasking exfoliant that helps unclog pores, smooth texture, and brighten skinClindamycin phosphate: An antibiotic that fights acne-contributing bacteria and soothes inflammationNiacinamide: A form of vitamin B3 that soothes inflammation, helps visibly fade dark spots, and fights free radicalsZinc pyrithione: An antimicrobial that helps keep bacteria and fungi in check while soothing inflammationSalicylic acid: A chemical exfoliant that clears away dead skin cells, dirt, and excess oilDexpanthenol: A vitamin B5 derivative that attracts and holds moisture for softer, smoother skin\nInactive ingredients: 1,2-hexanediol, butylene glycol, caprylyl glycol, ceramide NP, cetearyl olivate, dimethicone, glycerin, hydroxyacetophenone, oryza sativa (rice) starch, polyacrylate crosspolymer-6, polyhydroxystearic acid, polymethyl methacrylate, polymethylsilsesquioxane, polysorbate 20, PVP, sorbitan olivate, trisodium ethylenediamine disuccinate, water (aqua)\nFormulas containing dexpanthenol also contain propylene glycol."
                }
            },
            {
                "@type": "Question",
                "name": "How do you use DayPrimeᴿˣ?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}Apply a thin layer of DayPrimeᴿˣ after your skincare routine, before sunscreen and makeup. Pair DayPrimeᴿˣ with a silicone-based foundation for best results.\nGently pat (don’t rub!) into your skin and allow it to dry fully before your next layer. This helps lock in treatment benefits and prevents clumping or pilling, leaving your skin smooth and ready for whatever comes next.\nSince this is a prescription product, always follow your licensed dermatology provider’s instructions for how to best use it with your unique skin."
                }
            },
            {
                "@type": "Question",
                "name": "What type of skin does DayPrimeᴿˣ work for?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}DayPrimeᴿˣ is personalized for your skin’s needs and can be designed to suit all skin types, specifically acne-prone skin."
                }
            },
            {
                "@type": "Question",
                "name": "How is DayPrimeᴿˣ different from other acne treatments and primers?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}DayPrimeᴿˣ contains 3 clinically proven active ingredients to help treat acne and the primer base preps your skin for makeup with a blurring, filter-like effect. There’s nothing else like it!"
                }
            },
            {
                "@type": "Question",
                "name": "When will you see results?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}With consistent use, many patients using these types of ingredients notice a difference with their acne within 6-12 weeks—but everyone’s skin is different, so this timeline might vary for you. It’s also important to remember that this is a long-term journey! We’re not just going for progress, but also prevention."
                }
            },
            {
                "@type": "Question",
                "name": "Can you use your HSA or FSA for Curology?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ".css-w8usfp{gap:0.5rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;}.css-pf4hz{color:inherit;font-size:inherit;line-height:inherit;}You may be able to use your HSA or FSA pre-tax dollars for this Curology product, plus some of our other acne treatments and sunscreens. Check with your plan’s administrator to confirm eligibility. Restrictions apply. \nAfter your 30-day trial, you can update your payment method to your HSA or FSA card via your account dashboard. Or you can use a credit or debit card and submit a claim for reimbursement—just download your itemized receipt for your order from your account dashboard.Learn more"
                }
            }
        ]
    }
]

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Healthcare Providers & Medical Clinics
37.3 Avg BS

Based on 241 businesses audited.

BS Detector

Healthcare Providers & Medical Clinics BS: Curology (curology.com)

https://curology.com 📍 Industry: Healthcare Providers & Medical Clinics
31 BS / 100

Curology is a rare example of a high-growth DTC brand that actually anchors its marketing in pharmaceutical reality. While it utilizes ‘trust theatre’ through unlinked internal reviews and self-reported trials, the presence of specific prescription protocols and named providers keeps the bullshit levels low.

Info Density Power-words vs. Substance ratio.
10
33% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
11
55% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
3
20% BS

Add direct links to the PubMed or clinical trial registry entries for the studies cited in the footnotes to move beyond ‘self-reported’ proof. Integrate NPI or state medical license numbers into the provider profiles to satisfy medical transparency expectations. Implement independent third-party review verification (e.g., verified by Yotpo or Trustpilot) rather than static internal counts. Enhance Person schema for the medical leadership team to include sameAs links to professional medical directories.

The site perfectly matches the Healthcare Providers & Medical Clinics category, specifically focusing on teledermatology and prescription-grade treatments. The content validates this through the heavy emphasis on clinical ingredients and consultations with licensed dermatology providers.

“The score of 31 is driven primarily by the Trust and Proof pillar (11/20) due to the use of self-reported data and internal reviews without external verification links. Information Density (10/30) contributed points for repeated marketing cliches and generic H2s. The site performed exceptionally well in Semantic Coherence and Identity, indicating a very low level of structural BS.”

Verified Analysis Date: May 26, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result