Industry Context — Common BS Fingerprints in Home Services (Plumbing, Roofing, HVAC, Electrical)
American Home Shield
(https://ahs.com) 📸 Data Snapshot: June 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home Warranty Plans by American Home Shield® (https://ahs.com)
Home Warranty Plans by American Home Shield®
With 50+ years of experience, American Home Shield® offers reliable home warranty coverage and exceptional service for homeowners across America.
NAV_HEADING_REPEATED_BODY_FOOTER Home Warranty Plan Agreements | AHS (https://ahs.com/contracts/)
Home Warranty Plan Agreements | AHS
Find sample home warranty plan agreements for your state. View sample member and real estate plan agreements that describe coverage, obligations, and how to file a service
HEADING_REPEATED_BODY_FOOTER Privacy Policy | AHS (https://ahs.com/privacy-policy/)
Privacy Policy | AHS
At American Home Shield, we are committed to protecting your privacy with respect to information we collect online.
HEADING_REPEATED_BODY_FOOTER Terms of Use | AHS (https://ahs.com/terms-of-use/)
Terms of Use | AHS
The legal terms and conditions governing the use of the American Home Shield website.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://ahs.com) Home Warranty Plans by American Home Shield®
[H1] American Home Shield® Home Warranty [H3] We keep your home running and your budget on track. No system or appliance is too old for AHS coverage and all of our plans include a 30-day workmanship guarantee. [H3] Award winning coverage. Easy-to-use home warranties AHS is a Consumer Affairs "Buyer's Choice" winner across all 3 categories: Best Value for Price, Best Customer Service, and Best Overall Process. Find coverage in your area [IMG: Refrigerator with the words] [IMG: Consumer Affairs Buyer] × [H6] Congratulations, you are eligible for coverage in . We’ll show you a detailed comparison chart with current pricing in your area. You can also view a sample agreement. Just provide the basic info below: See all covered items See key differences between each plan See your add-on options [H6] Please confirm your address This is the address you entered: 123 Sunny street Pittsburgh, PA 15101 Edit Address Use You are requesting information from AHS regarding our products and services. By clicking the button, you consent to receive email at the email address you provided. You agree to our Privacy Policy and Terms of Use. You understand that your consent is not a condition of purchase. You are requesting information from AHS regarding our products and services. By clicking the button above, you consent to receive email at the email address provided, as well as phone calls and text messages (including prerecorded, autodialed and/or AI-generated calls and texts) at the phone number you provided. You agree to our Privacy Policy and Terms of Use. You understand that your consent is not a condition of purchase. Or call 888-682-1043 for a free quote. [H1] Our home warranty plans Whether you need protection for major parts of home systems or a plan for appliances, roof leaks and more — we have you covered. Find the option that fits your needs, and stress less knowing the items you use every day are protected. [H2] Shield Silver™ ShieldSilver protects parts of 19 major systems (HVAC, plumbing, electrical) to help keep your home running. $50,000 total limit / agreement term $5,000 per covered HVAC system Partner discounts and offers for home services and essentials Most Popular [H2] Shield Gold™ ShieldGold protects parts of 28 major systems and appliances in your home for more coverage and less worries. New Benefit: Video chat with live repair Experts for real time help at no extra cost* $50,000 total limit / agreement term $5,000 per covered HVAC system $2,000 per covered appliance Partner discounts and offers for home services and essentials [H2] Shield Platinum™ ShieldPlatinum protects 29 items, including roof leak repair, plus other premium member perks like one, free HVAC tune-up. New Benefit: Video chat with live repair Experts for real time help at no extra cost* $50,000 total limit / agreement term $5,000 per covered HVAC system $4,000 per covered appliance $1,000 roof leak repair limit Unlimited AC refrigerant Partner discounts and offers for home services and essentials See the plan agreement for coverage details, including service fees, limitations and exclusions. Coverage limits and charges for non-covered items may apply. *Video chat available as a member benefit with select AHS plans. Video chat hours are from 8AM - 9PM CST, 7 days/week. Subject to change. [H3] Home warranty plan finder Fortune favors the covered. Not sure which home warranty plan is right for you? Fear not, Warrantina can help. Consult the cards to quickly reveal the plan that's best for your home. Find My Plan [IMG: Tarot reader holding an AHS Tarot card in front of a blue curtain] [H1] What elements of your home worry you most? Choose up to 3 cards to reveal the plan that best meets your needs. [H2] We sense a home warranty in your future... [H2] You have chosen wisely There are certain systems that keep your home balanced like HVAC, plumbing, and electrical. With a ShieldSilver plan you can achieve inner peace knowing your home's basic needs are covered. Your home's systems and appliances work their magic to keep things running smoothly. Shield yourself from the misfortune of a covered breakdown with a ShieldGold plan. A lot can go wrong with a home - leaky roof, faulty refrigerator, HVAC mishaps... luckily ShieldPlatinum provides our most comprehensive coverage for peace of mind. Consult the cards again [H2] Shield Silver™ Covers the hardworking basics. ShieldSilver protects parts of 19 major systems to keep your home running. See Pricing What's covered: Heating and AC Systems Electrical Systems Plumbing Systems Up to $5,000 for Heating and AC Systems Member benefits*: Offers for home services such as HVAC Tune-ups*, Rekey and more Partner discounts See Pricing Most Popular [H2] Shield Gold™ If more coverage means less worries, ShieldGold is for you. It protects parts of 28 major home systems and appliances in your home. See Pricing What's covered: Heating and AC Systems Electrical Systems Plumbing Systems Kitchen Appliances Laundry Appliances Up to $5,000 in Coverage for Heating and AC Systems for Repair or Replacement Up to $2,000 in Coverage per Appliance for Repair or Replacement Member benefits*: Offers for home services such as HVAC Tune-ups**, Rekey and more Partner discounts You can now video chat with LIVE repair Experts for real-time help at no extra cost. See Pricing [H2] Shield Platinum™ Total peace of mind feels good. ShieldPlatinum protects parts of 29 systems and appliances, including roof leak repair coverage and other member perks. See Pricing What's covered: Heating and AC Systems Electrical Systems Plumbing Systems Kitchen Appliances Laundry Appliances Up to $5,000 in Coverage for Heating and AC Systems for Repair or Replacement Up to $4,000 in Coverage per Appliance for Repair or Replacement Up to $1,000 in Coverage for Roof Leak Repairs Up to $250 in Coverage for Code Violations, Permits, and Modifications Unlimited AC Refrigerant Member benefits*: FREE HVAC Tune-up** Offers for home services such as Rekey and more Partner discounts You can now video chat with LIVE repair Experts for real-time help at no extra cost. See Pricing Consult the cards again [H6] Providing your address ensures an accurate price We’ll show you a detailed comparison chart with current pricing in your area. You can also view a sample agreement. Just provide the basic info below: See all covered items See key differences between each plan See your add-on options [H6] Please confirm your address This is the address you entered: , Edit Address Use You are requesting information from AHS regarding our products and services. By clicking the button, you consent to receive email at the email address you provided. You agree to our Privacy Policy and Terms of Use. You understand that your consent is not a condition of purchase. You are requesting information from AHS regarding our products and services. By clicking the button above, you consent to receive email at the email address provided, as well as phone calls and text messages (including prerecorded, autodialed and/or AI-generated calls and texts) at the phone number you provided. You agree to our Privacy Policy and Terms of Use. You understand that your consent is not a condition of purchase. Or call 888-682-1043 for a free quote. [H2] How a home warranty works. Homeowners insurance protects you from things like fires and floods, but what about everyday system and appliance problems? Home warranties cover what your insurance doesn't — like improper maintenance and normal wear-and-tear of the items you rely on most. [IMG: team member greeting at door] From HVAC system and plumbing problems to appliance issues, unexpected breakdowns caused by normal wear and tear can be costly and stressful. American Home Shield's reliable home warranty plans help take care of covered repair costs and keep homeowners happy. Common Issue Hassle-free Solution Ancient AC gone kaput? Fridge on the fritz? We cover important parts of systems and appliances of all ages — no maintenance records required. Reading through dozens of reviews to find the right contractor? One company to contact: AHS will send a qualified, independent Pro when you need help. Worried about paying for expensive, surprise repairs? If we can't fix a covered item, we'll replace it — and you can request service 24/7. See the plan agreement for coverage details, including service fees, limitations and exclusions. Coverage limits and charges for non-covered items may apply. [H2] Help control out-of-pocket expenses. Without a home warranty, it can cost a lot to repair or replace the systems and appliances you rely on.* *Repair/replacement cost is the eightieth percentile as reported in a nationwide survey of homeowners conducted in 2024 by ClearVantage for American Home Shield. You could pay thousands for a single repair or replacement — or a fraction of that cost for an entire year of coverage with AHS. [H2] We sweat the small stuff for you. Rest easy. With our Shield Assurances, we take care of things other home warranty companies might not, like: [IMG: Man fixing washing machine] Normal wear-and-tear, no matter the age of a covered item Unknown, pre-existing breakdowns Items without maintenance records Duplicates of the same item, like that extra AC unit Removal of defective equipment Refrigerant recapture, reclaim and disposal Breakdowns caused by improper installations or repairs, insufficient maintenance; rust, corrosion and sediment; and mismatched HVAC systems [H3] 30-Day Workmanship Guarantee If you have an issue with your completed repair within 30 days of service, we’ll send a Pro back out for free. See the plan agreement for coverage details, including service fees, limitations and exclusions. Coverage limits and charges for non-covered items may apply. Shop Plans Tiny Homes, Big Warranties Follow along as we tour tiny home communities, talk home warranties, and help provide tiny homes to veterans in need of safe, stable housing. Take the tiny tour [H2] Home Warranty FAQs Check out our list of FAQs if you need to know about home warranty plans, claims and coverage, you're looking for info on membership, costs and payments, or you simply have general AHS questions. A home warranty is an annual, renewable service contract that provides peace of mind and protection. When a covered home system or appliance breaks down, your home warranty plan covers the repair costs. It complements your homeowners insurance by protecting things your insurance doesn’t. In addition to helping with the cost and hassle to repair or replace parts of covered home systems and appliance that break down over time due to normal wear and tear, our home warranty plans also offer American Home Shield members exclusive pricing on home maintenance services, new appliances and HVAC systems, and more – from tech and smart home installation services to pre-season HVAC tune-ups, and more A home warranty is a smart way to avoid unexpected and expensive home system and appliance repair costs. When a covered item breaks down due to normal wear and tear, we’ll help cover the repair cost and you have the added convenience of only one company to contact. No more searching for the right home repair professional. We’ll assign a qualified Pro from our network to your service request who will get the job done right. With American Home Shield, you don’t have to face home repairs alone. You can leave the stress to us. We offer three different home warranty plan options so you can choose the one that’s best for you and your home. Our entry level plan, Shield Silver covers the parts and components of your heating and AC, plumbing, and electrical systems. Our ShieldGold plan covers your systems and hardworking kitchen and laundry appliances like your dishwasher, refrigerator, washer and dryer, and more. And finally, our ShieldPlatinum plan covers your systems and appliances, but also includes roof leak repair coverage, unlimited AC refrigerant, and more member perks. With American Home Shield, it’s easy to cover the items that keep your home running smoothly and choose a plan that’s right for you. Every home is unique, so it’s only fitting that every home warranty plan is too. We use three key factors to determine the cost of your plan. Size and location of your home – Depending on where you live, your cost could include state or local taxes. We use the details that you provide when you request a quote to inform you of your full plan costs upfront. Plan type – The home warranty plan you select factors into the cost. We offer three plan options, so you simply need to choose the plan that best meets your home’s needs. Service Fee – You will pay a Service Fee each time you place a service request. It’s the standard cost that covers the time your repair Pro spends assessing the issue and figuring out how to fix it. You get to choose your Service Fee amount when your purchase your home warranty plan. It's easy to get a free home warranty quote in minutes by entering your zip code at the top of this page. If you like to save time and money, a home warranty is for you. When a covered system or appliance breaks down, you could pay thousands* for a single repair or replacement, or you could get a home warranty plan starting at less than $1 a day with American Home Shield. Plus, there’s only one company to contact when you have a breakdown, and we find the right repair Pro for the job. American Home Shield gives you peace of mind. *Repair/replacement cost is the eightieth percentile as reported in a nationwide survey of homeowners conducted in 2022 by ClearVantage for AmericanHome Shield. Getting a home warranty quote from American Home Shield is simple. Start by reviewing our three home warranty plans to see what's covered, coverage limits, and member benefits. Once you find the right fit, click "See Pricing" to get a quote for your area. American Home Shield provides industry-leading home warranty coverage at the best price. We’ve paid over $4 billion to repair or replace our members’ systems and appliances since 2017. We’re here so you don’t have to face home repairs alone. Don’t just take our word for it—check out our member testimonials. See All Home Warranty FAQs
SUB-PAGE (https://ahs.com/contracts/) Home Warranty Plan Agreements | AHS
American Home Shield [H2] Home Warranty Plans & Coverage Home Warranty Sample Plan Agreements [H1] Sample Plan Agreements Our home warranty plans require an agreement, which describes your coverage as well as applicable limitations and exclusions. Service fees and charges for noncovered items may apply. See below for sample homeowner plan agreements and sample real estate plan agreements for new members. These are sample agreements only. Your agreement may vary depending on the plan you select and the state that you live in. If your specific state is not listed below, please click on “All Other States” to view an applicable sample agreement.* Current member? Please log in to MyAccount to view your plan agreement. [H2] Homeowner plan agreements Review coverage for our ShieldSilver™, ShieldGold™ and ShieldPlatinum™ plans Open Sample Agreement PDF Español (ejemplo del contrato) Services may not be available in all areas. [H2] Real estate plan agreements Review coverage for our ShieldEssential℠, ShieldPlus℠ and ShieldComplete℠ plans Open Sample Agreement PDF Español (ejemplo del contrato) Services may not be available in all areas. [IMG: American home shield short logo mark] [H3] Don't Worry. Be Warranty. Have a plan for your home when things don't go according to plan Shop Home Warranties
SUB-PAGE (https://ahs.com/privacy-policy/) Privacy Policy | AHS
Privacy Policy American Home Shield [H1] Privacy Policy Home Warranty Privacy Policy OVERVIEW OF PERSONAL INFORMATION COLLECTION PRACTICES The chart below provides an overview of the Company’s collection, use, and retention practices relating to your personal information. For further detail (including definitions for capitalized terms), please reference the Privacy Policy that follows, including the U.S. State Privacy Notice, if applicable to you. Category of Personal Information Sold or Shared Purpose for Collection and Use Retention Practices Identifiers and Identifying Items YesDo Not Sell or Share My Personal Information We may use or disclose the personal information we collect: (a) to allow you to register and create an account and profile on the Company Applications (and elsewhere); (b) to fulfill and facilitate any repair or replacement obligations owed to you in connection with any home service plan covering your property, including sending you maintenance communications; (c) to provide you access to the Company Video Services in order for you to communicate with Video Experts who may provide assistance to you for your selected issue; (d) to deliver, provide and process payment for a Product or Service you have requested; (e) to enable you to provide us with feedback; (f) to administer promotions you enter into; (g) to allow your participation in our Communication Services (where available on the Company Applications); (h) to allow your participation in any surveys; (i) to prevent transactional fraud and other illegal activity and to protect the rights, property and safety of us, you and others; (j) to alert you to changes and updates in our Company Applications’ policies, Products or Services; (k) to send you communications (including targeted marketing and promotional offers) that may be of interest to you, such as emails or text messages about Company and its affiliates and subsidiaries and their products or services; (l) to customize, measure and improve products, services, content and advertising, including generating internal reports about the use of our Company Applications; (m) to personalize your overall experience with Company; (n) to enforce our Terms of Use; (o) for testing, research and product development; (p) to respond to law enforcement and regulatory requests, or as required by applicable law, regulation or court order; (q) in connection with a merger, acquisition, divestiture, restructuring, reorganization, dissolution or other transaction involving some or all of our assets that include your information; (r) to provide you financial and investment-related information; (s) for certain other purposes disclosed at the time you provide your information; and (t) as otherwise set forth in this Privacy Policy. We will keep your personal information during the period of your relationship with us and, after that period ends, for as long as is necessary in connection with both our and your legal rights and obligations. This may mean that we keep some types of personal information for longer than others. We use the following criteria to determine how long to retain personal information: (a) our relationship with you, and the goods or services we provide to you; (b) any laws or regulations that we are required to follow; (c) whether we are or may be in a legal or other type of dispute with each other or any third party; (d) the type of information that we hold about you; (e) whether we are asked by you or any regulatory authority to keep your personal information for a valid reason, or if we may need to provide it for any legal reasons; and (f) technical considerations and feasibility, and the level of protections in place for your personal information. Commercial Information No Internet or Other Electronic Network Activity YesDo Not Sell or Share My Personal Information Sensory Data No Inferences from Personal Information Collected No PRIVACY POLICY This Privacy Policy is being provided to you by Frontdoor, Inc. (“Frontdoor”), on behalf of itself and certain of its affiliates and subsidiaries (collectively, the “Company”, “we” or “us”), including its brands American Home Shield (“AHS”), Landmark Home Warranty (“Landmark”), HSA Home Warranty (“HSA”), OneGuard Home Warranty (“OneGuard”) and 2-10 Home Buyers Warranty (“2-10”). This Privacy Policy applies to information we receive from or about you, including personally identifiable information, in connection with your access or use of: (a) the websites frontdoor.com, frontdoorhome.com, ahs.com, landmarkhw.com, onlinehsa.com, oneguardhomewarranty.com and 2-10.com (together with any successor websites, the “Sites”), (b) other interactive properties, including, but not limited to, the Frontdoor® mobile application or the mobile application of other brands (each, an “App,” and together with the Sites, the “Company Applications”), (c) the products and services provided by the Company, including through the Company Applications or offline (the “Product(s)” and “Service(s)”), (d) offline communications with the Company, including direct mail, telephone and postal mail and (e) any other means or applications in which you connect with the Company or a third party from whom the Company receives information about you. By accessing or using the Company Applications or our Products and Services, registering with, providing personal information to, or communicating with, the Company, you explicitly consent to and accept, without limitation or qualification, the collection, use, storage and transfer (including international transfer) of your personal information in the manner described in this Privacy Policy. THIS PRIVACY POLICY AFFECTS YOUR RIGHTS AND LIABILITIES UNDER THE LAW. If you do not agree to the terms of this Privacy Policy, do not access or use the Company Applications, provide us with personal information or otherwise communicate with us. [H3] INFORMATION WE COLLECT We may collect different types of information about you, depending upon how you interact with us. This information may include personal information, Financial Information, demographic information, log-in information and Device information. Sometimes we collect combinations of all these types of information or aggregate some or all of these types of information to improve the Products and Services and facilitate other legitimate business purposes. In each case, when using the Company Applications, it is indicated on the Company Applications whether any personal information or demographic data must be provided for you to access and use the Company Applications or purchase the requested Product or Service. Connecting with the Company Applications and Information Provided by You When You Register or Otherwise Contact Us. When you provide us with information (including personal information) in connection with a particular activity, you agree that such action constitutes a purchase or inquiry establishing a business relationship with us. You expressly consent to receiving communications from the Company (and its affiliates and subsidiaries) through the information you provided to us. You also attest that you have the legal authority over any telephone number you provide to us and can provide the authorization to contact you. This means the Company may contact you, in person or by recorded message, by e-mail, telephone or mobile telephone number (including use of automated dialing equipment), text (SMS) message, or any other means of communication that your wireless or other telecommunications device may be capable of receiving. Registration Information. We will collect personal information from you if you register on the Company Applications or place an order for our Products or Services, which may include, but is not limited to, name, address, phone number(s), and email address(es). You may not use a user/account name that is vulgar or otherwise offensive (as determined by the Company), infringes any trademark or other proprietary rights of others, or is used in any way that violates the applicable terms and conditions governing Products or Services accessible through the Company Applications or otherwise (collectively, and as applicable to specific Products and Services, the “Terms of Use”). The Company reserves the right to deny, in its sole discretion, any user access to the Company Applications or our Products and Services without notice, for any or no reason. Financial Information. Financial information is information that you provide to us, including your bank account number, routing number, debit or credit card number and related billing information (collectively, the “Financial Information”). We require such Financial Information in order to process payment for the purchase of a Product or Service that you have requested. By submitting your Financial Information, you consent to our providing your Financial Information to those Authorized Third Party Service Providers as are reasonably necessary to support and process your transactions as well as your credit card issuer and banking institution. We ask that you do not enter Financial Information into your profile, except in the fields provided for that information. Facebook. You may be given the option to link your Facebook account so that you can comment on the Company Applications and your interaction with the Company or take advantage of other features of the Company Applications. When you comment on the Company Applications using your Facebook username and password and click “allow” on the Facebook permission authorization screen, we will automatically import all information that you allow to be imported from your Facebook profile based upon your privacy settings at Facebook, such as your interests, etc. (collectively, “Permitted Facebook Profile Content”) and you give us permission and consent to: (a) capture, record, store, use and display your Permitted Facebook Profile Content, including syncing access to such Permitted Facebook Profile Content when you are not using Company Applications and (b) otherwise use Permitted Facebook Profile Content as described in this Privacy Policy. The authentication of your Facebook login credentials is conducted solely through Facebook. User Generated Content. The Company Applications may contain review or chat areas or other message, communication or other mechanisms designed to enable you to communicate with the Company (including through the Video Services), others or to post content on the Company Applications (the “Communication Services”). Please remember that any information you disclose while participating with the Communication Services becomes public information, becomes the property of, and is subject to redistribution by, the Company. You should exercise caution and discretion when deciding to disclose your personal information in a submission or posting. There is no expectation of privacy when posting or otherwise participating on the Communication Services. If you post content, such as messages, reviews or photos, please be aware that any personally identifiable information contained in such content is accessible to registered users or visitors to that Company Application or Communication Service and we have no control over how those users may use your personally identifiable information. We have the right, but not the obligation, to monitor any activity and content associated with the Communication Services. We reserve the right to take action in connection with any content, including that which we deem inappropriate. Please review our Terms of Use for more information regarding your appropriate use of these Communication Services. Video Services. The Company Applications may provide you access to certain video chat services (“Video Services”) to communicate with the Company’s video experts (“Video Experts”) who may provide assistance for your selected issue. Please note that your use of the Video Services is subject to the Terms of Use. Information Collected Through Technology In addition to any personal information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies such as cookies, mobile tracking mechanisms, pixel tags, server-side tracking mechanisms, web beacons, browser analysis tools, and web server logs to track and record certain information, including as relates to your use of the Company Applications. As you use our Company Applications, your browser, devices and server (and technologies imbedded in your browser, devices and server) communicate with mechanisms operated by us, our business partners and our service providers to coordinate and record your activity and fulfill your requests (“Usage Information”). We collect many different types of information from cookies and other technologies. For example, we may collect information from the devices you use to access our Company Applications, your operating system type or mobile device model, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone of your device. In addition, we collect your IP address or other unique identifier (“Device Identifier”) from your computer or mobile device used to access the Company Applications (each, a “Device”). A Device Identifier is a number that is assigned to the Device used to access the Company Applications, and our systems identify your Device by its Device Identifier. We may also collect information about the website you were visiting before you came to our Company Applications and the website you visit after you leave our Company Applications, if this information is supplied to us by your browser, Device or otherwise. We may use this Usage Information for a variety of purposes, including to enhance or otherwise improve the Company Applications. The information from cookies and related technology is stored in web server logs and also in web cookies and other tracking mechanisms kept on your Device(s), which are then transmitted back to the Company Applications. These servers are operated, and the cookies and other tracking mechanisms managed, by us, our business partners or our service providers. For example, when you visit Company Applications, we and our service providers may place cookies or other tracking mechanisms on your Device(s). Cookies and other tracking mechanisms allow us to recognize you when you return to a Company Application and may track and target your interests in order to provide a customized experience. Cookies and other tracking mechanisms also help us detect certain kinds of fraud. “Cookies” and similar tracking mechanisms use a small amount of information that is sent to your browser, server or Device to store information about your account, your preferences, and your use of the Company Applications. Pixel tags and web beacons are tiny graphic images placed on the Co
SUB-PAGE (https://ahs.com/terms-of-use/) Terms of Use | AHS
× [H6] Great! We have coverage in Providing your address ensures an accurate price [H6] Please confirm your address This is the address you entered: , Edit Address Use You are requesting information from AHS regarding our products and services. By clicking the button, you consent to receive email at the email address you provided. You agree to our Privacy Policy and Terms of Use. You understand that your consent is not a condition of purchase. You are requesting information from AHS regarding our products and services. By clicking the button above, you consent to receive email at the email address provided, as well as phone calls and text messages (including prerecorded, autodialed and/or AI-generated calls and texts) at the phone number you provided. You agree to our Privacy Policy and Terms of Use. You understand that your consent is not a condition of purchase. Or call 888-682-1043 for a free quote.
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 1 |
| /contracts/ | 8 | 1 |
| /privacy-policy/ | 19 | 3 |
| /terms-of-use/ | 25 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"name": "American Home Shield",
"url": "https://www.ahs.com/",
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"text": "We offer three different home warranty plan options so you can choose the one that’s best for you and your home. Our entry level plan, Shield Silver covers the parts and components of your heating and AC, plumbing , and electrical systems . Our ShieldGold plan covers your systems and hardworking kitchen and laundry appliances like your dishwasher , refrigerator , washer and dryer, and more. And finally, our ShieldPlatinum plan covers your systems and appliances, but also includes roof leak repair coverage, unlimited AC refrigerant, and more member perks. With American Home Shield, it’s easy to cover the items that keep your home running smoothly and choose a plan that’s right for you."
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"text": "Every home is unique, so it’s only fitting that every home warranty plan is too. We use three key factors to determine the cost of your plan . Size and location of your home – Depending on where you live, your cost could include state or local taxes. We use the details that you provide when you request a quote to inform you of your full plan costs upfront. Plan type – The home warranty plan you select factors into the cost. We offer three plan options, so you simply need to choose the plan that best meets your home’s needs. Service Fee – You will pay a Service Fee each time you place a service request. It’s the standard cost that covers the time your repair Pro spends assessing the issue and figuring out how to fix it. You get to choose your Service Fee amount when your purchase your home warranty plan. It's easy to get a free home warranty quote in minutes by entering your zip code at the top of this page."
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"acceptedAnswer": {
"@type": "Answer",
"text": "If you like to save time and money, a home warranty is for you . When a covered system or appliance breaks down, you could pay thousands* for a single repair or replacement, or you could get a home warranty plan starting at less than $1 a day with American Home Shield. Plus, there’s only one company to contact when you have a breakdown, and we find the right repair Pro for the job. American Home Shield gives you peace of mind. *Repair/replacement cost is the eightieth percentile as reported in a nationwide survey of homeowners conducted in 2022 by ClearVantage for AmericanHome Shield."
}
},
{
"@type": "Question",
"name": "How do I get a home warranty quote?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Getting a home warranty quote from American Home Shield is simple. Start by reviewing our three home warranty plans to see what's covered, coverage limits, and member benefits. Once you find the right fit, click \"See Pricing\" to get a quote for your area."
}
},
{
"@type": "Question",
"name": "Why is American Home Shield the best choice for home warranty coverage?",
"acceptedAnswer": {
"@type": "Answer",
"text": "American Home Shield provides industry-leading home warranty coverage at the best price. We’ve paid over $4 billion to repair or replace our members’ systems and appliances since 2017. We’re here so you don’t have to face home repairs alone. Don’t just take our word for it—check out our member testimonials ."
}
}
]
},
{
"@type": "Organization",
"name": "American Home Shield",
"url": "https://www.ahs.com/",
"logo": {
"@type": "ImageObject",
"url": "https://www.ahs.com/img/ahs-logomark.svg"
},
"sameAs": [
"https://x.com/AHS_Warranty/",
"https://www.facebook.com/team.ahs/",
"https://www.instagram.com/ahs_warranty/",
"https://www.youtube.com/c/americanhomeshield/"
]
},
{
"@type": "Product",
"name": "Shield Silver™",
"description": "ShieldSilver protects parts of 19 major systems (HVAC, plumbing, electrical) to help keep your home running. $50,000 total limit / agreement term $5,000 per covered HVAC system Partner discounts and offers for home services and essentials",
"brand": {
"@type": "Brand",
"name": "American Home Shield"
},
"offers": {
"@type": "Offer",
"url": "https://www.ahs.com/plans/",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD"
}
},
{
"@type": "Product",
"name": "Shield Gold™",
"description": "ShieldGold protects parts of 28 major systems and appliances in your home for more coverage and less worries. New Benefit: Video chat with live repair Experts for real time help at no extra cost* $50,000 total limit / agreement term $5,000 per covered HVAC system $2,000 per covered appliance Partner discounts and offers for home services and essentials",
"brand": {
"@type": "Brand",
"name": "American Home Shield"
},
"offers": {
"@type": "Offer",
"url": "https://www.ahs.com/plans/",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD"
}
},
{
"@type": "Product",
"name": "Shield Platinum™",
"description": "ShieldPlatinum protects 29 items, including roof leak repair, plus other premium member perks like one, free HVAC tune-up. New Benefit: Video chat with live repair Experts for real time help at no extra cost* $50,000 total limit / agreement term $5,000 per covered HVAC system $4,000 per covered appliance $1,000 roof leak repair limit Unlimited AC refrigerant Partner discounts and offers for home services and essentials",
"brand": {
"@type": "Brand",
"name": "American Home Shield"
},
"offers": {
"@type": "Offer",
"url": "https://www.ahs.com/plans/",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD"
}
}
]
}
/contracts/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"url": "https://www.ahs.com/contracts/",
"headline": "Sample Plan Agreements",
"description": "Find sample home warranty plan agreements for your state. View sample member and real estate plan agreements that describe coverage, obligations, and how to file a service",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.ahs.com/contracts/"
},
"publisher": {
"@type": "Organization",
"name": "American Home Shield",
"logo": {
"@type": "ImageObject",
"url": "https://www.ahs.com/img/ahs-logomark.svg"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home Warranty",
"item": "https://www.ahs.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sample Plan Agreements",
"item": "https://www.ahs.com/contracts/"
}
]
}
]
}
/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"url": "https://www.ahs.com/privacy-policy/",
"headline": "Privacy Policy",
"description": "At American Home Shield, we are committed to protecting your privacy with respect to information we collect online.",
"image": "",
"datePublished": "2024-01-24T21:11:08+00:00",
"dateModified": "2024-02-27T17:59:39+00:00",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.ahs.com/privacy-policy/"
},
"author": {
"@type": "Organization",
"name": "AHS Editorial Team"
},
"publisher": {
"@type": "Organization",
"name": "American Home Shield",
"logo": {
"@type": "ImageObject",
"url": "https://www.ahs.com/img/ahs-logomark.svg"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home Warranty",
"item": "https://www.ahs.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Privacy Policy",
"item": "https://www.ahs.com/privacy-policy/"
}
]
}
]
}
/terms-of-use/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"url": "https://www.ahs.com/terms-of-use/",
"headline": "Terms of Use",
"description": "The legal terms and conditions governing the use of the American Home Shield website.",
"image": "",
"datePublished": "2024-01-24T21:18:15+00:00",
"dateModified": "2024-02-27T18:41:06+00:00",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.ahs.com/terms-of-use/"
},
"author": {
"@type": "Organization",
"name": "AHS Editorial Team"
},
"publisher": {
"@type": "Organization",
"name": "American Home Shield",
"logo": {
"@type": "ImageObject",
"url": "https://www.ahs.com/img/ahs-logomark.svg"
}
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home Warranty",
"item": "https://www.ahs.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Terms of Use",
"item": "https://www.ahs.com/terms-of-use/"
}
]
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 290 businesses audited.
Home Services (Plumbing, Roofing, HVAC, Electrical) BS: American Home Shield (ahs.com)
American Home Shield utilizes a high-budget marketing veneer (Tarot readers and ‘Warrantina’) that initially signals high BS, but the underlying data is surprisingly substantive. They are one of the few players in the industry to lead with state-specific contract transparency and hard coverage caps rather than hiding behind ‘Get a Quote’ walls.
Directly link the ‘Consumer Affairs Buyer’s Choice’ award to the actual award citation page to provide a verifiable proof path. Replace the Tarot card marketing gimmick with a more technical ‘Coverage Gap Analyzer’ to align the UI with the technical substance of the plans. Implement Person schema for the ‘Video Experts’ mentioned in the Shield Gold/Platinum plans to provide a verifiable authority footprint. Update the 2022 survey data in the FAQs to reflect the current 2026 performance metrics.
The content perfectly aligns with the Home Services category, focusing specifically on high-value system maintenance and repair across HVAC, plumbing, and electrical trades. The presence of specific coverage tiers (Shield Silver, Gold, Platinum) confirms a specialized focus on residential service contracts.
“The score was driven low by high Information Density and Semantic Coherence, as the site actually provides the contracts it promises. Points were primarily gained through Identity and Authority gaps (unnamed experts) and Commodity Fingerprint cliches in the FAQ and marketing sections.”
This training module utilizes a snapshot of public data from American Home Shield, captured on June 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to American Home Shield: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ahs.com to view the most current version of its content and learn from the source what this company is about and what it offers.