Industry Context — Common BS Fingerprints in Home Services (Plumbing, Roofing, HVAC, Electrical)
The Unclogged Plumbing Company
(https://unclogged.co.za) 📸 Data Snapshot: June 20, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Plumbing installation & maintenance specialist (https://unclogged.co.za)
Plumbing installation & maintenance specialist
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Services (https://unclogged.co.za/services/)
Services
NAV_HEADER_REPEATED Contact (https://unclogged.co.za/contact/)
Contact
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER About (https://unclogged.co.za/about/)
About
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://unclogged.co.za) Plumbing installation & maintenance specialist
[H1] PLUMBING Installations & Maintenance Specialist [H6] Get In Touch - 24/7 (+27) 61 076 8768 info@unclogged.co.za [H2] ABOUT UNCLOGGED Founded in 2018, The Unclogged Plumbing is dedicated to providing exceptional, 24/7 plumbing services with care and respect for your home or business. Our skilled team ensures quality and satisfaction, offering prompt and courteous service. Learn More About Us [H2] What We Offer Our professional & highly trained staff are always at your service and will always provide quality service to the satisafaction of all our customers. [H6] 01. [H4] Plumbing The Unclogged Plumbing Company offers expert plumbing and construction services. More [H6] 02. [H4] Maintenance We provide routine and preventive maintenance – Water treatment plant maintenance. More [H6] 03. [H4] Water & wastewater Treatment Installations include: containerised systems, skid-mounted units, conventional systems More [H6] 04. [H4] Tiling With our expertise & technical knowledge, we provide professional tiling services. More [H6] 05. [H4] Carpentry Our skilled carpenters are here to assist with all your carpentry needs. More [H6] 06. [H4] Roof & gutter cleaning We offer specialized cleaning services for tall buildings and skyscrapers. More [H6] 07. [H4] Handyman We offer a wide range of solutions, for repairs & maintenance to home improvements & installations. More [H6] 08. [H4] Waterproofing We use advanced techniques to ensure your structure remains dry secure. More [H2] Testimonials We value our clients feedback. Here are some of the reviews from our recent clients. View All So super impressed with the service I got from The unclogged plumbers. I did not have to make a prior appointment and in an hour they were at my door step. Rose Mlingwa We've used Unclogged three times at both our old and new house. Each time, they arrived early in the morning and efficiently fixed the drains and other issues. Tinashe Guramatunhu Amazing work from the Unclogged team. I had an issue with my boiler outside work hours, they were quick to come assist. I would definitely use them again. Rufadzo Bonyongwa [H4] See Our Reviews On [IMG: Google Reviews logo] [H3] Request A Free Quote [H2] Available for 24/7Emergency Service Contact Us If you have Questions or need Help/advice, reach out to Us! We are always ready to work for you & with you.
SUB-PAGE (https://unclogged.co.za/services/) Services
[H1] Services [H6] Emergency Call (+27) 61 076 8768 PLUMBING We offer expert plumbing and construction services, including leak detection, pipe repair, drain cleaning, geyser installation, sewer line services, and custom solutions for residential and commercial projects. Maintenance We offer comprehensive routine and preventive maintenance services, upkeep and servicing of water treatment plants. Our services ensure the efficient operation and longevity of the plant. Water & Wastewater Water & Wasterwater Treatment Installations include: containerised systems, skid-mounted units, conventional systems Tiling With our expertise & technical knowledge, we provide professional tiling services tailored to your requirements, ensuring precision and a perfect finish. Carpentry Our skilled carpenters are here to assist with all your carpentry needs, delivering high-quality craftsmanship on every project. Roof & gutter cleaning We offer specialized cleaning services for tall buildings and skyscrapers. Our team ensures that your building is spotless and well-maintained, regardless of height. Handyman We offer a wide range of solutions, from minor repairs & maintenance to home improvements & installations. Waterproofing We use advanced techniques to ensure your structure remains dry secure. CALL OUT FEE – Free callout for assessment– R250 callout on doing the job– R650 per hour– Specialised plumbing such as jetting, leak detection rates differ– After hours rates R300 callout and R750 per hour LIVE CHAT
SUB-PAGE · THIN (https://unclogged.co.za/contact/) Contact
[H1] CONTACT [H6] EMAIL US - 24/7 info@unclogged.co.za [H3] Get in Touch Try our services today. [H6] Address 19 Stiglingh Rd. Edenburg Sandton [H6] Email info@unclogged.co.za [H6] WhatsApp Us (+27) 61 076 8768 [H6] Emergency Plumbing Yes, we are open 24/7/365. (+27) 61 076 8768 [H3] Get A Free Quote
SUB-PAGE (https://unclogged.co.za/about/) About
[H1] About Us [H6] Emergency Call (+27) 61 076 8768 [H2] WHO WE ARE Founded in 2018, The Unclogged Plumbing is dedicated to providing exceptional, 24/7 plumbing services with care and respect for your home or business. Our skilled team ensures quality and satisfaction, offering prompt and courteous service. Based in Gauteng, we’ve expanded to Mpumalanga, Eastern Cape, KZN, and Limpopo, and continue to grow in response to customer needs. [H3] We Offer A Full Line Of Services For All Your Plumbing SERVICES [H2] OUR VALUES Customer-Centric Service Integrity & Transparency Quality & Excellence Prompt & Courteous Availability & Reliability Going the Extra Mile MISSION Our mission is to provide a complete plumbing and maintenance solution, using advanced technology and skilled experts to meet all your needs in one place. We ensure sustainability, customer satisfaction, and reliable service you can trust. VISION To be the leading provider of innovative, reliable, and customer-focused plumbing solutions, setting industry standards for excellence. We aim to build lasting relationships by delivering high-quality service that enhances the comfort and safety of every home and business we serve.
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 40 | 1 |
| /services/ | 3 | 1 |
| /contact/ | 3 | 1 |
| /about/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 290 businesses audited.
Home Services (Plumbing, Roofing, HVAC, Electrical) BS: The Unclogged Plumbing Company (unclogged.co.za)
Unclogged Plumbing provides refreshing transparency with its public pricing table, but the site’s credibility is undermined by massive scope creep into skyscraper maintenance and industrial water treatment without a single photo of a completed project. It presents as a well-organized one-man-band or small crew using a generic template to appear as a national multi-disciplinary firm.
1. Replace generic ’01-08′ service icons with a project gallery showing real staff on site. 2. Immediately add a PIRB or IOPSA registration number to the footer to validate the plumbing specialist claim. 3. Delete the ‘skyscrapers’ claim unless you can provide specific safety certifications and equipment lists for rope access or high-rise work. 4. Implement LocalBusiness and Review schema to provide search engines with verifiable identity markers.
The site fits the Home Services category well, specifically plumbing and general maintenance. However, there is a distinct industry mismatch regarding scale, as the site pivots from residential carpentry and tiling to high-stakes industrial services like skyscraper cleaning without corresponding technical detail.
“The score of 52 reflects a site caught between high-transparency substance (pricing) and high-BS marketing drift (skyscraper cleaning). The failure to provide industry-standard registration numbers (Identity and Authority) and the lack of external proof for 40 claimed reviews (Trust and Proof) are the primary drivers of the score.”
This training module utilizes a snapshot of public data from The Unclogged Plumbing Company, captured on June 20, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to The Unclogged Plumbing Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://unclogged.co.za to view the most current version of its content and learn from the source what this company is about and what it offers.