Training Example: Ennismore – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[IMG: A women rides a white horse in the middle of tall trees in a moody landscape in Scotland]
[H1] Inspire Discovery
Watch Film WHO WE AREEnnismore is a global collective ofentrepreneurial and founder-built brandswith creativity & purpose at their heart. Learn More
[H2] Lifestyle Collective
[H2] A global collective of lifestyle brands rooted inculture and community.
At the corner of curiosityContemporary Art Museum
[IMG: Twenty Five Hours Hotels]
You know one, you know noneQuirky & Elaborate A bustling cocoonSophisticated & Enchanting The freedom of a festivalBohemian & Chic
[IMG: Mama Shelter]
Mama loves youSassy & Flamboyant A cultural gallerySleek & Sculptural
[IMG: Morgans Originals]
Independent hotels, with an iconic cultural story Energetic & Curated An indulgent wonderlandOpulent & Mischievous A fashionable encounterCultured & Stylish
[IMG: The Hoxton]
A good neighbour with an open houseHomey & Layered
[IMG: Working From_]
Like working from home, without the distractions Honest & Flexible
[H2] Immersive Resorts
Immersive resorts creating havens for escapismand entertainment.
[H3] Our Habitas
A global home for a global community of like-minded people seeking connection, inspiration and a better future together. The Our Habitas experience is powered by music, wellness, art, adventure, food, learning and giving back. Learn More
[H3] Rixos
Since 2000, dedicated to offering traditional Turkish hospitality wrapped in luxury ambience and finest surroundings. Learn More Iconic VenuesIconic venues pionneering the artof exclusive culinary destinations.
[H3] Paris Society
Founded in Paris in 2008 with a simple ambition – to reinvent the art of hospitality, rooted in the sense of celebration, generosity, and a good dose of audacity. Learn More
[H3] Rikas
With a collection of award-winning restaurants and cafes, RIKAS aims to nurture a culture of culinary innovation, authentic hospitality and family values. Learn More Key OpeningsOur flagship openings and pipeline projects. The Hoxton, Dublin 25hours The Olympia Sydney SO Ras Al Khaimah SLS The Red Sea Rixos Jeddah Mondrian Gold Coast Aliée Istanbul Rixos Murjana SLS Barcelona Gigi Roma Our Habitas, Caravan Hatta (opening early 2026) Delano Miami Beach (opening early 2026) Luura Paros (opening early 2026) Roswyn Mumbai (opening early 2026) Mondrian Maldives (opening early 2026) Hyde Mexico City (opening mid-2026) Mama Shelter Cape Town (opening mid-2026) Rixos Phu Quoc Vietnam (opening mid-2026) Mimi Kakushi Miami (opening 2026)
[H2] In-House Studios
Our dedicated in-house specialised studios driving creativity andinnovation, obsessing over every guest touch point.
[H3] AIME Studios –Interiors & Graphics
An award-winning graphic and interior design studio, together telling authentic stories to our guests. Learn More
[H3] F&B Platform –F&B Concept Lab
An integrated platform bringing together a global team of culinary and mixology pioneers with our F&B brand houses. Learn More
[H3] Digital Product &Tech Innovation
A product & engineering team building best in class websites and innovative bespoke booking platforms from the ground up. Learn More
[H3] Partnerships &Collaborations
A brand partnerships team bringing together products & experiences to drive exposure and connections with new communities. Learn More Dis-loyaltyDis-loyalty is the game-changing travel and food membership that takes a different approach to loyalty by actively encouraging members to explore new destinations and rewarding them for being disloyal. Learn More
[H2] Latest Stories
[H3] Mondrian Cancun, marking the brands debut in All-Inclusive experiences & Branded Residences
19th June 2026 Hotels
[H3] Mondrian Cancun, marking the brands debut in All-Inclusive experiences & Branded Residences
19th June 2026 Hotels
[H3] Reshaping a Miami Beach Legacy, Delano Reopens its Iconic Doors
9th June 2026 EnnismoreHotels
[H3] Ennismore announces the first Delano Hotel & Residences to open in Marrakech with YAMED
6th May 2026 EnnismoreHotels
[H3] HYDE Perth has officially opened, unveiling a new cultural destination in the heart of the city
9th April 2026 EnnismoreHotels
[H3] How we reduced our food waste by the equivalent of 1 million burgers
8th April 2026 ESG VIEW ALL STORIES
[H2] Develop with us
We’re always on the lookout for exciting new projects. If you are interested in collaborating with us, and want to hear more about our brands, requirements and operating structures, we’d love to hear from you. Learn More

LATEST STORIES
[H1] Hotels
Filter Everything AIME Studios Ennismore ESG F&B Platform Hotels Membership Partnerships People Restaurants
[H2] First TRIBE Hotel in Asia set to debut in Phnom Penh, Cambodia
14th December 2021 Hotels
[H2] SLS to open for the first time in Europe, with SLS Barcelona
11th April 2022 Hotels
[H2] TRIBE announces first hotel in South America
19th April 2022 Hotels
[H2] JO&JOE hotels set to expand in China with over 1000 properties
20th April 2022 Hotels
[H2] The Hoxton finds a home in Barcelona
25th April 2022 Hotels
[H2] TRIBE Amsterdam City is a bold design edit for adventurous travellers
10th May 2022 Hotels
[H2] SLS is headed to Uruguay
29th June 2022 Hotels
[H2] Recreate the ambience of SLS Hotels at home with the launch of The SLS Shop
6th July 2022 HotelsPartnerships
[H2] Ennismore expands in New Zealand with four new hotel signings
9th August 2022 EnnismoreHotels
[H2] JO&JOE announces first China destinations
15th August 2022 Hotels
[H2] SLS Bahia Beach – The newest residences to be developed in Novo Cancun, Mexico
4th August 2022 Hotels
[H2] Mama Shelter is growing in South America with a new signing in vibrant Medellín
5th September 2022 Hotels
[H2] TRIBE to open its doors in Thailand’s capital
1st September 2022 Hotels
[H2] The Hoxton is headed home with a fourth hotel in London
7th September 2022 Hotels
[H2] Ennismore opens its 100th property
21st September 2022 Hotels
[H2] TRIBE to open within a sustainable hotel development in Warsaw
30th September 2022 Hotels
[H2] Eight Ennismore hotels featured in Conde Nast Traveller’s Readers’ Choice Awards
4th October 2022 EnnismoreHotels
[H2] Hyde set to make its debut in Asia with Hyde Danang Centre, Vietnam
17th October 2022 Hotels
[H2] The Hoxton to open seven new European hotels by 2024
17th October 2022 Hotels
[H2] TRIBE announces its first German location in Baden-Baden
7th October 2022 Hotels
[H2] TRIBE Phnom Penh, a vibrant new creative hub opens its doors
19th October 2022 Hotels
[H2] Mama Shelter is heading to Rennes
21st October 2022 Hotels
[H2] Two new TRIBE Hotels are set to land in Paris
26th October 2022 Hotels
[H2] Mama Shelter announces six new global destinations
2nd November 2022 Hotels
[H2] The Hoxton hits the slopes with the debut of Hox Chalet
15th November 2022 Hotels
[H2] The Hoxton opens its doors in Shepherd’s Bush, London
13th December 2022 Hotels
[H2] Ennismore to expand presence in Spain with two hotels: Mondrian Ibiza and Hyde Ibiza
15th December 2022 Hotels
[H2] A year of openings!
15th December 2022 Hotels
[H2] The first Mondrian hotel in France to open in March 2023
14th December 2022 Hotels
[H2] Introducing Mondrian Mexico City Condesa, the first Mondrian Hotel in Latin America
19th December 2022 Hotels
[H2] The world’s first Mama Residences are launching in Business Bay
11th January 2023 Hotels
[H2] North America’s first JO&JOE to open in Tulum, Mexico
23rd January 2023 Hotels
[H2] SO/ is set to make a stylish debut in Jeddah this year
24th January 2023 Hotels
[H2] Mama Shelter Saray Casablanca – Mama’s first property in Africa
6th February 2023 Hotels
[H2] Mondrian’s first location in the UAE will arrive Abu Dhabi in 2024
20th March 2023 Hotels
[H2] Heinz to bring its legendary condiments to select Ennismore hotels
22nd February 2023 EnnismoreHotelsPartnerships
[H2] Mondrian to open its first hotel in Riyadh
8th March 2023 EnnismoreHotels
[H2] The first standalone SLS Residences is coming to Dubai
14th March 2023 EnnismoreHotels
[H2] A second Mondrian in Mexico to open in 2025
15th March 2023 EnnismoreHotels
[H2] The first Maison Delano opens its doors in Paris
24th March 2023 Hotels
[H2] Ennismore celebrates over 87 Awards in 18 months
6th April 2023 EnnismoreHotels
[H2] Rixos, arrives in Montenegro with its first hotel, The Heritage Grand Perast
12th April 2023 Hotels
[H2] Delano is set for global expansion
13th April 2023 EnnismoreHotels
[H2] The Hoxton, Charlottenburg, opens in Berlin
9th May 2023 Hotels
[H2] Mondrian is set for global domination – new destinations in the pipeline
23rd May 2023 EnnismoreHotels
[H2] TRIBE to bring a bold new design edit to Düsseldorf
13th June 2023 EnnismoreHotels
[H2] First 25hours Hotel and Serviced Residences in Asia to open in Jakarta
26th June 2023 EnnismoreHotels
[H2] 25hours Hotels puts a focus on sustainability in 2023
9th June 2023 ESGHotels
[H2] The Hoxton launches The Good Rate
24th May 2023 ESGHotels
[H2] Provocateurs, welcome – Mondrian Singapore Duxton opens
12th July 2023 Hotels

[H1] Develop with us
[H2] Development at Ennismore
Ennismore is the fastest growing lifestyle and leisure hospitality operator with over 200+ hotels and resorts open and over 160+ in the pipeline; over 500 restaurants and bars with over 400 in the pipeline across 16 authentic and purposeful brands and two independent F&B groups. Our development team is here to give you access to the largest collective of lifestyle and leisure brands in the industry and will share their passion to help you create a long-term vision for your project, whilst supporting you in boosting performance and returns.
[H2] Why Ennismore?
Ennismore is the leader in lifestyle and leisure hospitality – one of the fastest growing segments in the industry. We put innovation at the centre of everything we do, with four dedicated in-house specialist studios, including an integrated and consolidated F&B platform; AIME Studio – a creative studio of interior and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations division.Our joint venture with Accor, which brings together Ennismore’s know-how in creative storytelling, design, and authentic experiences, whilst leveraging Accor’s wealth of knowledge in delivering scale, network growth and distribution.
[H2] Lifestyle & Leisure
We have 16 globally renowned brandsacross lifestyle & leisure.
[H3] Lifestyle Collective
A global collective of lifestyle brands rooted in culture and community, including 25hours, Mama Shelter, Mondrian, SO/ and The Hoxton. Learn More
[H3] Immersive Resorts
Immersive Resorts creating havens for escapism and entertainment with resort brand Rixos and an All-Inclusive multi-brand platform. Learn More
[H3] Iconic Venues
Exclusive and iconic venues pioneering the art of French hospitality by Paris Society, including Bambini, Gigi, Raspoutine, Girafe and Bonnie. Learn More NUMBER OF HOTELS200+ NUMBER OF ROOMS48,000+ NUMBER OF RESTAURANTS & BARS500+ PROPERTIES IN PIPELINE160+
[H2] Key Openings
Here’s a look at some of our key openings. The Hoxton, Dublin 25hours The Olympia Sydney SO Ras Al Khaimah SLS The Red Sea Rixos Jeddah Mondrian Gold Coast Rixos Murjana Aliée Istanbul SLS Barcelona Gigi Roma Our Habitas, Caravan Hatta (opening early 2026) Delano Miami Beach (opening early 2026) Hyde Mexico City (opening mid-2026) Mama Shelter Cape Town (opening mid-2026) Luura Paros (opening early 2026) Rixos Phu Quoc Vietnam (opening mid-2026) Mondrian Maldives (opening early 2026) Roswyn Mumbai (opening early 2026) Mimi Kakushi Miami (opening 2026)
[H2] Branded Residences
We’re bringing our globally loved and extraordinary brands to private residences, reimagining homeownership. We have 50+ branded residences open and in the pipeline. Learn More
[H2] The Team
[H3] Louis AbboudGroup Chief Growth Officer (global)COO, Middle East, Africa & Asia Pacific

[H3] Jason HsiangEVP of Development, Americas

[H3] Jérôme LassaraEVP of Development, Europe

[H3] Francois BaudinChief Business Officer

[H3] Davina Zydower-CisierSVP of Development, Europe

[H3] Travis WhiteVP of Development, Americas

[H3] Marine DuchesneVP of Development, Europe
[H3] Nicolas StachowiakVP of Development, Europe

[H2] Get In Touch
Looking to get in touch with us? Fill out the form below and we’ll get right back to you.  Thanks for your message, the team will be in touch soon!
[H2] Development Stories
[H3] Mondrian Cancun, marking the brands debut in All-Inclusive experiences & Branded Residences
19th June 2026 Hotels
[H3] Reshaping a Miami Beach Legacy, Delano Reopens its Iconic Doors
9th June 2026 EnnismoreHotels
[H3] Ennismore announces the first Delano Hotel & Residences to open in Marrakech with YAMED
6th May 2026 EnnismoreHotels
[H3] HYDE Perth has officially opened, unveiling a new cultural destination in the heart of the city
9th April 2026 EnnismoreHotels

[H1] AIME Studios
AIME, our creative studio, is atthe heart of what we do, and tells authenticstories through every guest touch point.
[H2] Who we are
[H2] We are 30 strong studio of interior and graphic designers that have a demonstrated history designing hospitality spaces, creating environments that flourish functionally and inspire creativity.
With decades of experience in hospitality design, we are well versed in understanding the practical requirements of commercial spaces, as well as putting the experience of our guests at the front of our minds.
[H2] Our Process
Our design process is rooted in research of oursurroundings, and the history of our buildings which allow us tocreate unique experiences showcasing the brands we work with.
[H3] Analyse
We study the brief and learn about our building, our brand and our neighbours. The most important part of our creative process is discovering a rationale for the decisions we will make.
[H3] Ideate
We generate ideas. We spend time finding threads to create a solid and legitimate narrative to support our designs. Every decision has purpose and links back to our core concept pillars.
[H3] Make
We sample, we procure, we build. This is where our vision becomes three dimensional and our identities becomes established brands with depth and a sense of purpose.
[H3] Evolve
We don’t cookie cut. We get better every time and we’re not afraid to be critical of our previous work. With every project we improve our brands, our spaces and our process.
[H2] Our Services
[H3] Interior Design
We have a demonstrated history designing hospitality spaces, creating environments that flourish functionally and inspire creativity. We are well versed in understanding the practical requirements of commercial spaces, as well as putting the experience of our guests at the forefront of our minds. Our design process is routed in research of our surroundings, and the history of our buildings which allows us to create unique experiences showcasing the brands we work with.
[H3] Graphic Design
Our approach to graphic design is grounded in reason and purpose. We pride ourselves in being visual story tellers which narrate our brands in a way that lead to smarter interactions with guests. We love being in the detail and treating every consumer touchpoint as discovery moments that enhances experiences. We touch all aspects of graphic design from collateral, signage and wayfinding and stand out brand identities.
[H3] Branding
We create brands with meaning. Every restaurant, hotel, bar and all public space is treated uniquely with identities that stand out, and stand the test of time. Our brands are designed to become part of people’s everyday lives, by engaging with customers.
[H3] Production
With our years of experience we have created a network of the best in class collaborators, makers and doers. These suppliers and partners are trusted to deliver the vision and quality expected, so our brands and our spaces stand out.
[H2] The Team
[H3] Alex PriorDesign Director
Alex built and leads Ennismore’s award-winning multidisciplinary graphic design studio covering brand identity, digital design, Art Direction, Strategy, Photography & Production.
[H3] Charlie NorthVP of Interior Design
Charlie is a strong arts and design professional, with a passion for interior design and its application to hotels, and has shaped the interior design function at Ennismore over the last eight years.
[H3] Lloyd ParkerArt Director
Lloyd is a multidisciplinary graphic designer creating meaningful brands that stand the test of time through intelligent thinking and beautifully crafted design.
[H3] Mary MeadSenior Graphic Designer
Mary specialises in Branding, Art Direction, Social Design & Strategy, and Print Design. She leads the Gleneagles branch of the studio.
[H3] Charlotte FlynnAssociate
Charlotte has been at the heart of AIME Studios for many years. Her extensive knowledge of FF&E and material trends is integral to our studio’s successes. A true expert in the field, Charlotte’s insights and dedication are a real catalyst for our studio.
[H3] Chris StringfellowAssociate
Chris is a passionate Interior Designer who has been with AIME Studios since its inception. Integral to every aspect of the design process, he brings each project to life with years of expertise and a keen eye for detail.
[H3] Charlie CruickshankAssociate
Charlie’s journey with Ennismore began on the prestigious Gleneagles hotel. He now applies his expertise across multiple brands in the Ennismore portfolio. His dedication to creating immersive, original and functional designs is unparalleled.
[H3] Aaron GibsonAssociate
Aaron has worked with some of London’s most celebrated Interior Design studios. Working across several Hoxton projects, his knowledge of materiality and construction detailing ensure each is executed to the highest standard.
[H2] Projects
[H3] Bedrooms
Learn More
[H3] Lobbies & Lounges
Learn More
[H3] Restaurants & Bars
Learn More
[H3] Event Spaces
Learn More
[H3] Working From
Learn More
[H2] AIME Studios Stories
[H3] The Hoxton, Florence opens its doors, marking the brand’s second hotel in Italy
3rd March 2025 AIME StudiosF&B PlatformHotels
[H3] The Hoxton, Florence opens its doors, marking the brand’s second hotel in Italy
3rd March 2025 AIME StudiosF&B PlatformHotels
[H3] A peek behind the curtain: AIME Studios’ design inspiration for The Hoxton, Vienna
8th May 2024 AIME StudiosHotels
[H3] What goes into developing a colour palette?
12th October 2023 AIME StudiosHotelsPeople View all stories