Training Example: Firmdale Hotels – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[IMG: The exterior of Warren Street Hotel in New York]

With a passion for colour, craftsmanship and storytelling, Firmdale’s hotels, restaurants and bars are designed to inspire and delight. Founded by Tim and Kit Kemp in 1985, the collection has grown organically over the decades, now with eleven hotels across London and New York. Firmdale encompasses modern English style, exceptional personalised service and an unrivalled attention to detail.

[H2] Explore Our Hotels

London

New York

[IMG: Wide shot of the Library at Ham Yard Hotel]

London

[H3] Ham Yard Hotel

[IMG: Exterior shot of Brumus and Haymarket Hotel]

London

[H3] Haymarket Hotel

[IMG: Bed and seating area shot of room 504, the One Bedroom Terrace Suite at The Soho Hotel]

London

[H3] The Soho Hotel

[IMG: Living room and stairs portrait shot of room 303, the Loft Suite at Covent Garden Hotel]

London

[H3] Covent Garden Hotel

[IMG: A diagonal image of the bed in the Deluxe Room, 107 in Charlotte Street Hotel.]

London

[H3] Charlotte Street Hotel

[IMG: Living room shot of Residence 09, a Luxury Two Bedroom Residence at Ham Yard Hotel. A portrait mage from the back of the sofa, in a bold green and orange print, looking towards armchairs the face the viewer in the same print. A coffee table topped with books and flowers sit in the centre.]

London Residences

[H3] One Denman Place

[IMG: A shot of the corner of The Orangery garden at Number Sixteen]

London Townhouse Hotel

[H3] Number Sixteen

[IMG: Close up image of the art display at The Potting Shed, Dorset Square Hote]

London Townhouse Hotel

[H3] Dorset Square Hotel

[IMG: Portrait shot of the lobby at Knightsbridge Hotel]

London Townhouse Hotel

[H3] Knightsbridge Hotel

[IMG: Close up shot of the entrance of the Lobby at Warren Street Hotel]

New York

[H3] Warren Street Hotel

[IMG: Portrait shot of the long dining table and seating areas in the Sculpture Garden at Crosby Street Hotel]

New York

[H3] Crosby Street Hotel

[IMG: Close shot of the Bar at The Whitby Hotel]

New York

[H3] The Whitby Hotel

[H2] Explore Our Restaurants & Bars
Our hotels play host to a string of modern brasserie-style restaurants and bars in London and New York. They combine unique design with personal charm, delivering great food and service in beautiful surroundings designed by Kit Kemp. Menus feature timeless classics with a twist, along with seasonal British and European dishes.
Discover More

[IMG: Wide shot of the Bar at Warren Street Hotel]

[IMG: Round dining tables set-up in the Fortune private events room and lounge set up in Lyric room at Covent Garden Hotel]

[H2] Private Events
From cosy private dining rooms to breathtaking spaces including roof terraces and orangeries, each of our beautiful venues has been individually designed to add a unique touch to your event. Whether hosting an intimate celebration with loved ones or pulling out all the stops with an extravagant party, we have something for every occasion.
Discover More

[H2] What’s On
From book salons and creative workshops to seasonal pop-ups and more, discover our cultural calendar of events in both London and New York.

London

New York

View all

[IMG: A portrait shot of the items in Afternoon Cheese at Brasserie Max at Covent Garden Hotel. On the table, there is a stand holding plates of scones and cheese-inspired pastries, and a bottle of white wine is being poured.]

[IMG: A wide shot of the items in Afternoon Cheese at Brasserie Max at Covent Garden Hotel. At the table, there are two stands holding plates of scones and cheese-inspired pastries, served alongside two glasses of Champagne.]

Available Daily | Covent Garden Hotel

[H3] Afternoon Cheese
Experience Afternoon Tea like never before at Brasserie Max. A savoury twist on the traditional, we have reimagined teatime classics using a diverse selection of British cheeses.

[IMG: Willow Kemp stands in front of a piece of art work made up of small paper beads]

25th June | Haymarket Hotel

[H3] Summer Art Walk in London with Willow Kemp
Guided by Design Director, Willow Kemp, our Midsummer Art Walk includes a private tour of Haymarket Hotel's art collection, an evening view at Treasure House Fair and dinner at Brumus Brasserie.

24th - 30th June | London Restaurants

[H3] Firmdale at Treasure House Fair
We'll be bringing our signature hospitality and design-led dining to the renowned Treasure House Fair. With three distinct restaurants to choose from, join us for an experience that goes beyond dining.

[IMG: An image of the front cover of Sean Pritchard]

3rd June | Number Sixteen

[H3] Sean A. Pritchard In Conversation With Butter Wakefield
Join us for an intimate in conversation overlooking Number Sixteen's peaceful, private garden, as author Sean A. Pritchard discusses his new book 'Atmosfloric' with fellow garden designer Butter Wakefield.

[IMG: An image of 4 cocktails against a red fabric wall. 3 martini shaped glasses and one short whisky glass.]

[IMG: An image of four cocktails , three tall martini shaped glasses and one short whisky glass, against a fabric orange backdrop.]

Available Daily | The Soho Hotel

[H3] Nine Regions Cocktail Menu
Embark on a spirited journey through England with our new Nine Regions menu at Refuel, featuring nine cocktails crafted exclusively with ingredients from each region.

[IMG: Front shot of the small screening private events room at the Soho Hotel]

Every Weekend

[H3] Firmdale Film Club
Take a look at what's coming up at Film Club. Featuring a diverse mix of new releases, award-winning cinema and beloved classics, make a day of it with one of our Film Club offers.

[IMG: Sailor]

Every Friday | The Whitby Hotel

[H3] Jazz & Oysters at The Whitby Bar
Join us on Friday evenings at The Whitby Bar to celebrate the start of the weekend with our new Sailor's Farewell Oyster Bar menu and live jazz performed by The Sam Taylor Trio.

[IMG: A cast image from the theatre production]

1st Sept 2025 - 19th Sept 2026 | Covent Garden Hotel

[H3] 'The Producers' Ticket & Dining Offer
The first major London revival of Mel Brooks' hilarious musical The Producers has exploded to the West End stage, and to celebrate, we've teamed up with the production on a special theatre & dining offer at Brasserie Max.

[IMG: A portrait shot of London Calling Afternoon Tea at Haymarket Hotel on a table]

Available Daily | Haymarket Hotel

[H3] London Calling Afternoon Tea
Step into a world where London’s history meets a very British ritual, with our London Calling Afternoon Tea at Brumus in Haymarket Hotel.

[IMG: A black and white landscape image of a band playing jazz music, in a centre stands a guy with a upright bass and on the left a man playing the drums in the Warren Street Bar & Restaurant at Warren Street Hotel.]

Thurs & Sat | Warren Street Hotel

[H3] Live Jazz & Cocktails at Warren Street Bar
Join us for signature cocktails and live jazz performances. From the smooth sounds of The Sam Taylor Trio on Thursdays to lively evenings full of Big Easy spirit with New Orleans Renaissance every Saturday.

[IMG: A diagonal shot of the swimming pool and bar at Haymarket Hotel looking across to the pool bar area]

Available Daily | Haymarket Hotel

[H3] Swim & Dine
Spend a relaxing morning or afternoon swimming in our sleek pool, surrounded by oak trees and glistening lights, before a healthy lunch upstairs at Brumus.

[IMG: The Long Lunch at Ham Yard. A large table with three magnums of wine, sharing plates of meat and sides of potatoes, vegetables and cauliflower cheese]

Every Sunday | Ham Yard Hotel

[H3] The Long Lunch
Bring family and friends together to spend a leisurely Sunday indulging in our Long Lunch at Ham Yard.

[IMG: Wide shot of asparagus with wine bottles, glasses and a hand-painted ceramic plate set against and floral fabric backdrop]

[H3]
What to Pair with: Asparagus
Rory, Head Chef at The Soho Hotel, and Lawrence, our Group Sommelier, discuss their favourite wines to pair with asparagus.

Read More

[IMG: Inner Temple Gardens in London in high summer]

[H3]
What to Do in London This Summer
Discover the best things to do in April, May and June, from major exhibitions and West End shows to cultural events and gardens in bloom.

Read More

[IMG: An oven dish filled with slow cooked lamb placed on a table with a hand taking a spoonful out to put on a nearby plate. The lamb is accompanied by potatoes and salad]

[H3]
What To Cook: Spring Lamb
Head Chef Richard Wilkins guides you through this simple spring dish. Perfect for Sunday lunches, celebratory suppers and long weekends.

Read More

[H2] TheFirmdaleJournal

[IMG: A watercolor-style illustration of a chair, table and typewriter on it with a lamp shade]

There’s so much to our world – from design inspiration and creative collaborations to stories of the dynamic neighbourhoods we reside in.
Dip into our journal, a kaleidoscope offering of news, musings, behind-the-scenes stories and inspiration from the world of art and design.
Discover more

[IMG: A portrait image of Kit Kemp in front of a wall covered in Kit Kemp x GP & J Baker]

[H2] Kit Kemp
Kit Kemp MBE is the Creative Director of Firmdale Hotels, which she co-founded with her husband, Tim Kemp, in 1985.
Responsible for the globally renowned design of our 11 hotels in London & New York, Kit has created iconic design destinations that are beloved and celebrated around the world. The design in each hotel weaves her signature charm, wit and passion for craft and artistry into every corner, with each room championing contemporary makers and traditional techniques alike.
At the helm of Kit Kemp Design Studio, internationally acclaimed Kit Kemp MBE has forged a unique path, creating exciting, characterful and vibrant hospitality and residential interiors that ignite the imagination. Kit is an accomplished textiles, fragrance and homewares designer, author and a highly respected champion of art, craft and sculpture.
Kit Kemp Design Thread    Shop Kit Kemp

[H1] Our Spaces

Need help planning your event? We can cover every detail so that you don’t have to.
Our selection of spaces, from private rooms to luxurious screening facilities, can accommodate both intimate gatherings and larger functions, serving as informal drawing rooms, convivial dining spaces or characterful boardrooms as occasion demands.

[IMG: Long dining table set-up in the Orangery private events room at Warren Street Hotel]

[H2] Browse our spaces
From presentations and dinners to castings, parties and weddings, we are sure we will have the perfect venue for you.

[H2] Special Occasions

Current Tab

Weddings

Birthdays

Engagement Parties

Baby Showers

Private Screenings

Movie Packages

[IMG: Wedding setup in the Orangery as a private events space at Number Sixteen]

Our beautiful spaces in London and New York are suited both to large receptions and intimate gatherings, perfect for celebrations. Many of our venues also hold a license for conducting your ceremony or civil partnership.
We know that even the smallest detail counts and our events team are on hand to tailor a truly personal experience, whether a sit-down supper, a drinks reception or a large party.

[IMG: Close shot of the reception for the Croc Bowling Alley at Ham Yard Hotel]

Whether a private screening of your favourite film, an exclusive bowling party, an intimate supper, a fun night of Lucky Voice Karaoke at our soulful Crimson bar, or a classic afternoon tea, our birthday celebrations are always memorable. We also have a number of options for children’s parties, including bowling, Scalextric and afternoon teas for mini-mes.

[IMG: A table laid with Champagne glasses and tealights. In the middle there is an ice bucket full of bottles of Champagne]

Celebrate your union in style, from a classic Champagne afternoon tea or an intimate private dinner, to a playful cocktail reception in our larger spaces across London and New York.

[IMG: Wide shot of Summer Afternoon Tea in the drawing room at The Soho Hotel]

From honouring a new parent, or anticipating a baby’s arrival, to simply tailoring a treat for a treasured mother, our private event rooms are the perfect option for hosting an afternoon tea to remember, complete with finger sandwiches, homemade scones with clotted cream and jams, plus moreish patisseries.

[IMG: Back shot of the screening private events room at the Whitby Hotel]

Firmdale Hotels' state-of-the-art, interior designed theatres are the perfect setting for an exclusive film screening with friends and family. They are a creative way to mark an event, from a special birthday or a wedding anniversary to a themed children’s party.

[IMG: Diagonal shot across the red seating in the screening room at Covent Garden Hotel]

In London, our private screening packages at Covent Garden Hotel and Charlotte Street Hotel include:
Movie Mogul
Three-course set menu or Chef's selection of canapés
Private film screening in our state-of-the-art screening rooms
Two glasses of Champagne
Popcorn served during the screening
Children's Movie Mogul Party
Private screening of a children’s film of your choice
Popcorn served during the screening
A child friendly menu
Designed for aspiring movie buffs under the age of 12

[H2] Meetings & Events

Current Tab

Meetings

Film Screenings

Press Launches

Private Dining

Team Building

Virtual & Hybrid Presentations

[IMG: Long meeting table set-up in the Spring private events room at Crosby Street Hotel]

Our private event rooms are ideal for boardroom style meetings, business dinners, larger scale conferences or product launches. Many of them offer flexible configuration, plus adjacent rooms for secondary meetings or refreshments.

[IMG: Front shot of the small screening private events room at the Soho Hotel]

Our state-of-the-art screening rooms are available to hire for groups of up to 190 people. Ideal for theatre-style meetings, corporate presentations, film screenings and launches, each has been individually designed and features up-to-the-minute tech.
Make An enquiry

[IMG: Wide shot of the Dive Bar as a private events space at Ham Yard Hotel]

From themed cocktail parties and glamorous afternoon teas, to evening gatherings, special suppers, DJ supported events or straightforward all-day press launches, we have a host of private event spaces, whether compact or capacious, to suit your needs.
Make An enquiry

[IMG: Close shot of a long dining table set-up in the Orangery private events room at Warren Street Hotel]

Whether you’re hosting a celebration for work or pleasure, Firmdale offers a broad spectrum of characterful spaces in which to hold truly memorable meals, from the grand setting of our Orangeries in New York to the intimate atmosphere of our secluded spots in London.

[IMG: Close shot of the reception for the Croc Bowling Alley at Ham Yard Hotel]

Keen to shake and stir cocktails like a pro or net a lucky strike at bowling? We can tailor an informal team building event to turn corporate gatherings into memorable occasions.

[IMG: Front shot of the theatre private events room at Ham Yard Hotel]

We are able to host a variety virtual, hybrid or live events in the screening rooms across our London hotels.
Pre-recorded Presentations
Perfect for screening pre-recorded panel discussions or virtual events
Option to stream from a website using our specialised devices
Alternatively, provide your own file – we support ProRes, MOV, and MP4 formats via our Picturall Twin Media server
Blu-ray playback also available
Hybrid / Live Streamed Events
AV partner support for single or multi-camera live streaming in full HD
Picture-in-picture (PIP) streaming available
Stream to any platform including websites, YouTube, Facebook, Vimeo, and more
We provide a viewing link for attendees
Post-event, receive all raw footage and a downloadable MP4 of the live stream

Make An enquiry

[IMG: Long dining tables set-up and waiters in the Orangery private events room at the Whitby Hotel]

[H2] Need help planning your event?

Our dedicated and well-informed Events teams in London & New York are on hand to cover every detail required to create an unforgettable event.

Enquire For London

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Enquire For New York

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[H2] Explore Our Restaurants & Bars

[H1] What's On
[H3] at Firmdale Hotels