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Swan's Nest Hotel Stratford-upon-Avon
(https://swansnesthotel.co.uk) 📸 Data Snapshot: May 22, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
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HOMEPAGE Swan's Nest Hotel Stratford-upon-Avon | Riverside Boutique Hotel Stratford (https://swansnesthotel.co.uk)
Swan's Nest Hotel Stratford-upon-Avon | Riverside Boutique Hotel Stratford
Formerly the Macdonald Swan's Nest Hotel, the Swan's Nest Hotel in Stratford-upon-Avon is a landmark 17th century riverside hotel in Shakespeare Country.
NAV_HEADING_REPEATED_BODY_FOOTER Swan's Nest Stratford – Dog Friendly Hotel (https://swansnesthotel.co.uk/dog-friendly-hotel/)
Swan's Nest Stratford – Dog Friendly Hotel
We want everyone to enjoy staying at the Swan's Nest Hotel in Stratford-upon-Avon including your four-legged family members – with a welcome 'doggie bag'
NAV_FOOTER Swan's Nest Hotel Stratford-upon-Avon – Privacy Policy (https://swansnesthotel.co.uk/privacy-policy-website-use/)
Swan's Nest Hotel Stratford-upon-Avon – Privacy Policy
Visit the Swan's Nest Hotel in Stratford-upon-Avon. Formerly the Macdonald Swan's Nest Hotel now an new independant boutique Hotel in Stratford.
NAV_FOOTER Swan's Nest Hotel Terms & Conditions (https://swansnesthotel.co.uk/terms-conditions/)
Swan's Nest Hotel Terms & Conditions
Hotel Terms and Conditions covering How to Book, pricing, discounts, group bookings and cancellation information
HEADING_BODY Swan's Nest Hotel Stratford-upon-Avon – Privacy Policy (https://swansnesthotel.co.uk/privacy/)
Swan's Nest Hotel Stratford-upon-Avon – Privacy Policy
Visit the Swan's Nest Hotel in Stratford-upon-Avon. Formerly the Macdonald Swan's Nest Hotel now an new independant boutique Hotel in Stratford.
NAV_HEADER About the Swans Nest Hotel Stratford – 01789 266804 (https://swansnesthotel.co.uk/about/)
About the Swans Nest Hotel Stratford – 01789 266804
The Swans Nest Hotel Stratford upon Avon – riverside boutique hotel
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://swansnesthotel.co.uk) Swan's Nest Hotel Stratford-upon-Avon | Riverside Boutique Hotel Stratford
[H1] A LANDMARK 17TH CENTURY HOTEL IN STRATFORD-UPON-AVON Offering today’s luxury and services, Swan’s Nest Hotel is nestled in the heart of Shakespeare’s hometown and along the banks of the River Avon. This 17th century Georgian townhouse is a beautiful hotel reflecting historical character, combined with luxurious interiors and elegant bedrooms. Only a short walk to the bustling town centre, it is the perfect location for enjoying a relaxing break or exploring famous landmarks and revisiting the life of Shakespeare. Stratford-upon-Avon offers plenty of local attractions that are steeped in history. [H2] COMFORTABLE BEDROOMS WITH STYLISH INTERIORS [H2] CHIC BAR & A RESTAURANT WITH RIVER VIEWS [H2] GREAT ACCOMMODATION DEALS & OFFERS [H2] PERFECT TO EXPLORE SHAKESPEARE COUNTRY [H2] IDEAL BASE TO EXPLORE SHAKESPEARE COUNTRY AND THE COTSWOLDS [H2] HISTORIC STRATFORD HOTEL Swan’s Nest Hotel is perfectly situated in the heart of Shakespeare Country, just a five minute walk from the Royal Shakespeare Company. Easy access from London and M40 Just 27 miles from Birmingham International Airport Shakespeare’s Stratford on your doorstep Perfect base to explore the Cotswolds Parking available at £10 per day A Dog Friendly Hotel [H2] ENQUIRY FORM
SUB-PAGE (https://swansnesthotel.co.uk/dog-friendly-hotel/) Swan's Nest Stratford – Dog Friendly Hotel
[IMG: Swans-Nest_External_sign_1920x600] [H1] DOG FRIENDLY At Swan’s Nest, we want to extend our warm hospitality to all travellers, including our guests’ beloved canines! We also offer a complimentary ‘doggie bag’ as an extra welcome treat for our four-legged visitors which includes a ball and a bone. Below are some nearby locations to make the most of your stay with your pet. [H5] DOG WALKING AREAS Stratford Greenway – Old Town, Stratford-upon-Avon CV37 9AL The Recreation Ground – Stratford-upon-Avon CV37 7PY The Cotwolds Charlecote Park (National Trust) – Warwick CV35 9ER [H5] GROOMERS The Pooch Patch – 4 Mulberry Street, Stratford-upon-Avon CV37 6RS Arden Dog Groomers – 75 Oakleigh Road, Stratford-upon-Avon CV37 0DN The 4 Paws Grooming & Boarding Services – 1 Oakleigh Road, Stratford-upon-Avon CV37 0DW [H5] PET FOOD SHOPS Pet’s Corner – Rosebird Centre, Shipston Road The, Stratford-upon-Avon CV37 8LU Pets at Home – Unit 2, Maybrook Retail Park, Birmingham Road, Stratford-upon-Avon CV37 0BT [H5] VETS Riverside Veterinary Centre – 2B Loxley Road, Stratford-upon-Avon CV37 7DP Severn Veterinary Centre – 14 Guild Street, Stratford-upon-Avon CV37 6RE Vets4Pets Stratford – Inside Pets at Home Unit 2, Maybrook Retail Park, Birmingham Road, Stratford-upon-Avon CV37 0BT [H5] PETIQUETTE A selection of our rooms can accommodate dogs – please contact the hotel direct to book or check availability. Charge of £20 per dog per night. Maximum of 2 pets permitted per room. Please make sure pet’s waste is cleaned up. The guest accepts full responsibility for their pets. Swan’s Nest Hotel does not accept liability. Owner of the pet must be present and the pet must be removed or restrained whilst any hotel employee is in the guest room. Pets are not permitted in the restaurant except for guide dogs. We looking forward to welcoming you and your pet! [IMG: dog_650x350] [H2] HISTORIC STRATFORD HOTEL Swan’s Nest Hotel is perfectly situated in the heart of Shakespeare Country, just a five minute walk from the Royal Shakespeare Company. Easy access from London and M40 Just 27 miles from Birmingham International Airport Shakespeare’s Stratford on your doorstep Perfect base to explore the Cotswolds Parking available at £10 per day A Dog Friendly Hotel [H2] ENQUIRY FORM
SUB-PAGE (https://swansnesthotel.co.uk/privacy-policy-website-use/) Swan's Nest Hotel Stratford-upon-Avon – Privacy Policy
[IMG: Swans-Nest_External_sign_1920x600] [H1] PRIVACY POLICY & WEBSITE USE [H2] PRIVACY & COOKIE POLICY This privacy policy sets out how Swan’s Nest Hotel, which is managed by Focus Hotels Management, uses and protects any information that you give Focus Hotels Management when you use this website. Focus Hotels Management is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. We’ll only use your personal data on relevant lawful grounds as permitted by the EU General Data Protection Regulation (GDPR) and Privacy of Electronic Communication Regulation. Focus Hotels Management may change this policy from time to time by updating this page. You should check this page occasionally to ensure that you are happy with any changes. This policy is effective from 19th July 2018. [H3] What we collect We may collect the following information: Name Contact information including email address IP number, domain and geo-location from the computer you use to access the website Demographic information such as postcode, preferences and interests Other information relevant to customer surveys and/or offers [H3] What we do with the information we gather We will never sell your personal data, but we require this information to understand your needs and provide you with a better service. In particular, for the following reasons: Internal record keeping. We may use the information to improve our products and services. If you have given us your consent by opting in to be contacted, we may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided, but you have the right to ‘opt out’ at anytime, by unsubscribing from such communications. Every newsletter will include an ‘unsubscribe’ link that you can click to opt out of the mailing list. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail, but only if you have consented. We may use the information to customise the website according to your interests. [H3] Security & Data Retention/Deletion We are committed to ensuring that your information is secure. In order to prevent any unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Your booking with us will also result in personal data being created. This transaction data collected, including purchase of goods or services, whether booking made direct to hotel or via the website, will not be used to contact you for any other purpose than related to that individual booking and for keeping proper records of those transactions. We may sometimes use third parties to capture some of our data on our behalf, but only where we are confident that the third party will treat your data securely, in accordance with our terms and in line with the requirements set out in the GDPR. Please note, as a Guest/Booker at our hotels, we reserve the right to send you information regarding your account with us (for example, but not limited to: Reservation confirmation emails at time of booking, pre- or post stay emails, account and payment status, updates to terms and conditions, general customer communications, e.g price changes) even if you have opted out of receiving marketing information. This is in line with the GDPR regulations and covered under Legitimate Interest. We may retain your personal data information where such retention is necessary for compliance with a legal obligation to which we are subject. Other than for a legal requirement, your personal contact data will be deleted once you have asked us to unsubscribe you. If you have any questions in relation to this privacy policy or how we use your personal data they should be sent to the email: dpo@focushotels.co.uk or addressed to the Data Protection Officer, Focus Hotels Management Ltd., Forest House, Mercure Hatfield Oak Hotel, Roehyde Way, Hatfield, AL10 9AF. [H3] How we use cookies A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us to provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. [H3] Links to other websites Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. [H3] Controlling your personal information You may choose to restrict the collection or use of your personal information or to change your mind about receiving marketing information by writing to or emailing us at: Focus Hotels Management Limited, Forest House, Mercure Hatfield Oak Hotel, Roehyde Way, Hatfield, AL10 9AF dpo@focushotels.co.uk We will not sell, distribute or lease your personal information to third parties unless we have your explicit permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please write to the above address. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect. [H2] WEBSITE USAGE POLICY Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern our relationship with you in relation to this website. The term ‘Focus Hotels Management’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is: Focus Hotel Management Limited, Forest House, Mercure Hatfield Oak Hotel, Roehyde Way, Hatfield, AL10 9AF. Our company registration number is 06279516 – Registered in England & Wales. The term ‘you’ refers to the user or viewer of our website. The use of this website is subject to the following terms of use: The content of the pages of this website is for your general information and use only. It is subject to change without notice. Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law. Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements. This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions. All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website. Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence. From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s). You may not create a link to this website from another website or document without Focus Hotel Management’s prior written consent. Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Scotland and Wales. If you wish to contact the hotel, and for matters regarding the hotel, please contact the hotel here. For other matters regarding the website policy then please contact: Focus Hotels Management Limited Forest House Mercure Hatfield Oak Hotel Roehyde Way Hatfield AL10 9AF [H2] HISTORIC STRATFORD HOTEL Swan’s Nest Hotel is perfectly situated in the heart of Shakespeare Country, just a five minute walk from the Royal Shakespeare Company. Easy access from London and M40 Just 27 miles from Birmingham International Airport Shakespeare’s Stratford on your doorstep Perfect base to explore the Cotswolds Parking available at £10 per day A Dog Friendly Hotel [H2] ENQUIRY FORM
SUB-PAGE (https://swansnesthotel.co.uk/terms-conditions/) Swan's Nest Hotel Terms & Conditions
[IMG: Swans-Nest_External_sign_1920x600] [H1] TERMS & CONDITIONS The terms and conditions detailed below apply to all bookings made with Swan’s Nest Hotel, via the individual hotel website or by telephone or otherwise. When you make a booking, your contract (which shall include these terms and conditions) will be with Swan’s Nest Hotel, Banbury Road, Bridge Foot, Stratford-upon-Avon CV37 7LT. Dinner reservation times should be pre-booked. If your booking includes dinner, please contact the hotel direct to book your slot prior to completion of your online booking. Please note that the price being offered currently cannot be guaranteed should you not complete your booking at this stage. All rates featured on Swan’s Nest Hotel website or quoted by telephone or otherwise are offered subject to availability and Swan’s Nest Hotel reserves the right to refuse any booking for good reason. Swan’s Nest Hotel offers a choice of room only, bed and breakfast or dinner, bed and breakfast rates. All prices are subject to availability. [H3] PRICING We offer a full range of packages and pricing, as detailed below. Our packages and pricing will fluctuate depending on availability and demand at any given time. All prices are subject to change without notice. Prices are subject to availability and are inclusive of VAT at the current prevailing rate. Your price is guaranteed once you have been given a confirmation number. [H3] ADVANCE PURCHASE RATES In general, our Advance Purchase rates are available 7 days or more before the date of arrival (exceptions may apply on selected dates), and are fully prepaid at time of booking. Advance Purchase Rates are non refundable and non transferable. The credit/debit card used to book the Advance Purchase rate must be presented to reception on arrival at the hotel. Please note that failure to do so will result in an alternative payment method being required. No cancellation or modification allowed. No show or late cancellation will incur 100% of amount of stay. [H3] BEST FLEXIBLE RATES Cancel or modify your booking before 12:00pm on the day prior to arrival to avoid charges. No show fee is rate of 1 night including VAT. Credit card guarantee. Please note that a validation charge may appear on your credit card statement. [H3] 15% OFF BEST FLEXIBLE RATES Full prepayment will be taken at time of booking. This is non refundable and non transferable and replaces the standard terms and conditions. No cancellation or modification allowed. No show or late cancellation will incur 100% of amount of stay. [H3] SEMI FLEXIBLE RATES We require a credit card guarantee; please note that a validation charge may appear on your credit card statement. Cancel or modify your booking before 12:00pm 5 days prior to arrival to avoid charges. No show or late cancellation will incur 100% of amount of stay. [H3] PROMOTION & PARTNERSHIP RATES These rates will require a promotion code. Separate terms and conditions may apply which will take precedence over these standard booking terms and conditions. For the avoidance of doubt, your price does not include any incidental charges which you may incur during your stay (including, by way of example only, in respect of your use of external telephone calls from your room). Such charges will be payable by you on your departure and, in the event that you fail to pay any such incidental charges, it is a condition of your contract with Swan’s Nest Hotel, that you irrevocably authorise Swan’s Nest Hotel, to debit your credit or debit card (see ‘Deposits and Pre-payments’ below) for the amount of any shortfall. [H3] AVAILABILITY During peak holiday times and social events, certain rates may not be available. Certain dates may be subject to a minimum length of stay. All rates are subject to availability. [H3] DELUXE ROOMS & SUITES Deluxe rooms and suites may be available at a supplement per night. Generally these rooms offer more space. Family rooms may be available. Please ask for details at time of booking. [H3] SINGLE GUESTS Individual guests using a double or twin room for sole occupancy (where available) may benefit from a reduced rate at the hotel. These rooms may carry a supplement each night. Please ask at the time of booking. [H3] CHILDREN Children under the age of 12 can stay free at the hotel when sharing a room with two paying adults. Children from the ages of 12 to 15 years will be charged when sharing a room with two paying adults. Availability of suitable rooms is limited and portable beds may need to be used where such accommodation is sought. The hotel concerned will determine whether a room is suitable for the purpose of this offer. [H3] GUESTS WITH IMPAIRED MOBILITY The hotel offers a selection of accessible rooms for guests with impaired mobility. Guests with impaired mobility or other particular requirements should check in advance that their requirements can be met. Please call the hotel direct for details. [H3] PET POLICY A selection of our rooms can accommodate dogs – please contact the hotel direct to book or check availability. Charge of £20 per dog per night. Maximum of 2 pets permitted per room. Please make sure pet’s waste is cleaned up. The guest accepts full responsibility for their pets. Swan’s Nest Hotel does not accept liability. Owner of the pet must be present and the pet must be removed or restrained whilst any hotel employee is in the guest room. Pets are not permitted in the restaurant except for guide dogs. [H3] CAR PARKING Car parking is charged at £10 per day. [H3] CHECKING IN AND OUT – ARRIVAL AND DEPARTURE Hotel rooms are available from 2pm on the day of arrival. Rooms must be vacated by 11am on the day of departure, unless otherwise sanctioned at the discretion of the hotel manager. [H3] MEAL ARRANGEMENTS Rates which include breakfast offer a full traditional breakfast with tea or coffee, unless stated otherwise. Rates which include dinner offer a choice from the Bistrot Pierre menu. An allowance of £25.00 per adult is allocated towards dining from the Bistrot Pierre menu. There is no refund for meals which are not taken by guests and lunch cannot be taken in place of dinner. [H3] BOOKING INFORMATION Call Swan’s Nest Hotel, on 01789 266804 or book online at www.swansnesthotel.co.uk. When you make your booking you will be asked to guarantee your booking with a valid debit/credit card if booked on Best Flexible Rate, or to prepay if booked on our Advance Purchase Rates, 15% Best Flexible Rates, partnership or promotional rates. [H3] GROUP BOOKINGS Group bookings are subject to our Group Terms & Conditions of business, which differ from our other rates. Please contact our Reservations team for further details. [H3] BALANCE OF MONIES OUTSTANDING Prior to your departure from the hotel you will be required to settle your bill. On arrival you will be asked to produce a valid credit card for the hotel to take pre-authorisation. If you are settling your account in cash or with a debit card, you will be asked for a deposit to cover the cost of your room for your stay (any extras which you may incur in the hotel will not be chargeable to your room account). Swan’s Nest Hotel accepts all major credit cards, including MasterCard, Visa and American Express. [H3] CANCELLATION & AMENDMENTS All cancellations are made in accordance with the cancellation terms of the rate booked. Advance Purchase Rates and 15% Off Best Flexible Rates are non refundable and non transferable and full pre-payment will be forfeited. Best Flexible Rates may be cancelled up until 12:00pm on the day prior to arrival without charge, after which a charge for the first night’s accommodation shall be payable. Promotion and Partnership rates may only be cancelled in accordance with the specific terms applying to that rate which will be advised at the time of booking. A cancellation number must be obtained to ensure that minimum charges are levied. Whilst every effort is made to fulfil any particular requests which you may make in relation to your stay with us, please note that these requests do not form part of our contract and we cannot guarantee that we will be able to meet any particular requests. In the unlikely event that we have to change or cancel your reservation, we reserve the right to do so. However, you have the right to Accept the changed arrangements as notified; or Make alternative arrangements with another hotel; or Cancel your reservation and receive a full refund of any monies which you have paid to Swan’s Nest Hotel, in respect of your reservation (please note that we shall not be liable for any sums which you have paid to any other persons in connection with your reservation). For the avoidance of doubt, we shall have no further liability to you for any changes to or the cancellation of any stay with us. [H3] COMPLAINTS OR COMMENTS Any complaint or comment regarding a stay at one of our hotels should be made in the first instance to the hotel’s duty manager at the time of your stay so that it can be resolved at the time. Problems which cannot be resolved there and then should be notified in writing to the hotel’s General Manager and emailed to gm@swansnesthotel.co.uk. [H3] GENERAL INFORMATION Although every effort has been made to ensure the accuracy of the information set out on our websites and marketing campaigns, we cannot accept responsibility for any errors or omissions, and reserve the right to vary, amend, supplement or cancel any of the information or offers featured on our websites or email campaigns or otherwise at any time. All details are correct at time of writing, however may be subject to change from time to time. Swan’s Nest Hotel shall not be responsible for any loss or damage which you may suffer arising out of events beyond its control or the control of its suppliers (including, without limitation, fire, failure of electrical, gas or other power supplies, strikes, industrial action, terrorist activity, technical problems with transport, illness of entertainers and bad weather), nor for any curtailment, cancellation or change to any accommodation, activity or itinerary or any other consequences which arise as a result of such events. For the avoidance of doubt, nothing in these terms and conditions shall operate to attempt to exclude or limit Swan’s Nest Hotel’s liability for the death or personal injury of any person caused by the negligence of Swan’s Nest Hotel, its employees, servants or agents or to attempt to exclude or limit Swan’s Nest Hotel’s, liability in any manner which would be unlawful. These terms and conditions shall be subject to the laws of the jurisdiction in which the hotel you make your booking is situated. [H2] HISTORIC STRATFORD HOTEL Swan’s Nest Hotel is perfectly situated in the heart of Shakespeare Country, just a five minute walk from the Royal Shakespeare Company. Easy access from London and M40 Just 27 miles from Birmingham International Airport Shakespeare’s Stratford on your doorstep Perfect base to explore the Cotswolds Parking available at £10 per day A Dog Friendly Hotel [H2] ENQUIRY FORM
SUB-PAGE (https://swansnesthotel.co.uk/privacy/) Swan's Nest Hotel Stratford-upon-Avon – Privacy Policy
[IMG: Swans-Nest_External_sign_1920x600] [H1] PRIVACY POLICY & WEBSITE USE [H2] PRIVACY & COOKIE POLICY This privacy policy sets out how Swan’s Nest Hotel, which is managed by Focus Hotels Management, uses and protects any information that you give Focus Hotels Management when you use this website. Focus Hotels Management is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. We’ll only use your personal data on relevant lawful grounds as permitted by the EU General Data Protection Regulation (GDPR) and Privacy of Electronic Communication Regulation. Focus Hotels Management may change this policy from time to time by updating this page. You should check this page occasionally to ensure that you are happy with any changes. This policy is effective from 19th July 2018. [H3] What we collect We may collect the following information: Name Contact information including email address IP number, domain and geo-location from the computer you use to access the website Demographic information such as postcode, preferences and interests Other information relevant to customer surveys and/or offers [H3] What we do with the information we gather We will never sell your personal data, but we require this information to understand your needs and provide you with a better service. In particular, for the following reasons: Internal record keeping. We may use the information to improve our products and services. If you have given us your consent by opting in to be contacted, we may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided, but you have the right to ‘opt out’ at anytime, by unsubscribing from such communications. Every newsletter will include an ‘unsubscribe’ link that you can click to opt out of the mailing list. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail, but only if you have consented. We may use the information to customise the website according to your interests. [H3] Security & Data Retention/Deletion We are committed to ensuring that your information is secure. In order to prevent any unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Your booking with us will also result in personal data being created. This transaction data collected, including purchase of goods or services, whether booking made direct to hotel or via the website, will not be used to contact you for any other purpose than related to that individual booking and for keeping proper records of those transactions. We may sometimes use third parties to capture some of our data on our behalf, but only where we are confident that the third party will treat your data securely, in accordance with our terms and in line with the requirements set out in the GDPR. Please note, as a Guest/Booker at our hotels, we reserve the right to send you information regarding your account with us (for example, but not limited to: Reservation confirmation emails at time of booking, pre- or post stay emails, account and payment status, updates to terms and conditions, general customer communications, e.g price changes) even if you have opted out of receiving marketing information. This is in line with the GDPR regulations and covered under Legitimate Interest. We may retain your personal data information where such retention is necessary for compliance with a legal obligation to which we are subject. Other than for a legal requirement, your personal contact data will be deleted once you have asked us to unsubscribe you. If you have any questions in relation to this privacy policy or how we use your personal data they should be sent to the email: dpo@focushotels.co.uk or addressed to the Data Protection Officer, Focus Hotels Management Ltd., Forest House, Mercure Hatfield Oak Hotel, Roehyde Way, Hatfield, AL10 9AF. [H3] How we use cookies A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us to provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. [H3] Links to other websites Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question. [H3] Controlling your personal information You may choose to restrict the collection or use of your personal information or to change your mind about receiving marketing information by writing to or emailing us at: Focus Hotels Management Limited, Forest House, Mercure Hatfield Oak Hotel, Roehyde Way, Hatfield, AL10 9AF dpo@focushotels.co.uk We will not sell, distribute or lease your personal information to third parties unless we have your explicit permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please write to the above address. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect. [H2] WEBSITE USAGE POLICY Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern our relationship with you in relation to this website. The term ‘Focus Hotels Management’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is: Focus Hotel Management Limited, Forest House, Mercure Hatfield Oak Hotel, Roehyde Way, Hatfield, AL10 9AF. Our company registration number is 06279516 – Registered in England & Wales. The term ‘you’ refers to the user or viewer of our website. The use of this website is subject to the following terms of use: The content of the pages of this website is for your general information and use only. It is subject to change without notice. Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law. Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements. This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions. All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website. Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence. From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s). You may not create a link to this website from another website or document without Focus Hotel Management’s prior written consent. Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Scotland and Wales. If you wish to contact the hotel, and for matters regarding the hotel, please contact the hotel here. For other matters regarding the website policy then please contact: Focus Hotels Management Limited Forest House Mercure Hatfield Oak Hotel Roehyde Way Hatfield AL10 9AF [H2] HISTORIC STRATFORD HOTEL Swan’s Nest Hotel is perfectly situated in the heart of Shakespeare Country, just a five minute walk from the Royal Shakespeare Company. Easy access from London and M40 Just 27 miles from Birmingham International Airport Shakespeare’s Stratford on your doorstep Perfect base to explore the Cotswolds Parking available at £10 per day A Dog Friendly Hotel [H2] ENQUIRY FORM
SUB-PAGE (https://swansnesthotel.co.uk/about/) About the Swans Nest Hotel Stratford – 01789 266804
[IMG: Swans-Nest_External_sign_1920x600] [H1] About The Swan’s Nest Hotel offers the best of both worlds: a comfortable haven located far enough from the hustle and bustle to offer peaceful relaxation while being a very short, level walk across the river from the historic heart of Stratford-upon-Avon. Guests can meander from its 74 rooms and be at the door of the Royal Shakespeare Company in a matter of minutes! Dating back to the late 17th Century, the Swan’s Nest was originally ‘The Bear’, a name retained by the atmospheric freehouse – with a blazing central fireplace – which is part of the hotel. Two of the earliest brick houses in Stratford provided the foundations for today’s Swan’s Nest, which has 74 bedrooms, from comfortable Club Doubles to spacious, sumptuous suites. The Bear and Le Bistrot Pierre, with riverside views, provide on-site dining options, and the Swan’s Nest is also dog-friendly, making it the perfect base from which to explore the many wonderful walks available on the Cotswolds – without having to leave your pets at home. [IMG: Exterior_850x565] [H2] HISTORIC STRATFORD HOTEL Swan’s Nest Hotel is perfectly situated in the heart of Shakespeare Country, just a five minute walk from the Royal Shakespeare Company. Easy access from London and M40 Just 27 miles from Birmingham International Airport Shakespeare’s Stratford on your doorstep Perfect base to explore the Cotswolds Parking available at £10 per day A Dog Friendly Hotel [H2] ENQUIRY FORM
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /dog-friendly-hotel/ | 6 | 1 |
| /privacy-policy-website-use/ | 6 | 1 |
| /terms-conditions/ | 6 | 1 |
| /privacy/ | 6 | 1 |
| /about/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/",
"url": "https://swansnesthotel.co.uk/",
"name": "Swan's Nest Hotel Stratford-upon-Avon | Riverside Boutique Hotel Stratford",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"about": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"datePublished": "2019-02-12T15:39:24+00:00",
"dateModified": "2024-04-15T11:56:26+00:00",
"description": "Formerly the Macdonald Swan's Nest Hotel, the Swan's Nest Hotel in Stratford-upon-Avon is a landmark 17th century riverside hotel in Shakespeare Country.",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://swansnesthotel.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://swansnesthotel.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/dog-friendly-hotel/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/dog-friendly-hotel/",
"url": "https://swansnesthotel.co.uk/dog-friendly-hotel/",
"name": "Swan's Nest Stratford - Dog Friendly Hotel",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"datePublished": "2020-03-04T11:37:58+00:00",
"dateModified": "2024-05-01T16:04:49+00:00",
"description": "We want everyone to enjoy staying at the Swan's Nest Hotel in Stratford-upon-Avon including your four-legged family members - with a welcome 'doggie bag'",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/dog-friendly-hotel/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://swansnesthotel.co.uk/dog-friendly-hotel/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://swansnesthotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "DOG FRIENDLY"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/privacy-policy-website-use/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
"url": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
"name": "Swan's Nest Hotel Stratford-upon-Avon - Privacy Policy",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"datePublished": "2019-03-25T11:30:12+00:00",
"dateModified": "2019-08-01T14:07:28+00:00",
"description": "Visit the Swan's Nest Hotel in Stratford-upon-Avon. Formerly the Macdonald Swan's Nest Hotel now an new independant boutique Hotel in Stratford.",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://swansnesthotel.co.uk/privacy-policy-website-use/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://swansnesthotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "PRIVACY POLICY & WEBSITE USE"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/terms-conditions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/terms-conditions/",
"url": "https://swansnesthotel.co.uk/terms-conditions/",
"name": "Swan's Nest Hotel Terms & Conditions",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"datePublished": "2019-03-25T11:19:31+00:00",
"dateModified": "2025-12-29T15:28:55+00:00",
"description": "Hotel Terms and Conditions covering How to Book, pricing, discounts, group bookings and cancellation information",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/terms-conditions/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
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},
{
"@type": "BreadcrumbList",
"@id": "https://swansnesthotel.co.uk/terms-conditions/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://swansnesthotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "TERMS & CONDITIONS"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/privacy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
"url": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
"name": "Swan's Nest Hotel Stratford-upon-Avon - Privacy Policy",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"datePublished": "2019-03-25T11:30:12+00:00",
"dateModified": "2019-08-01T14:07:28+00:00",
"description": "Visit the Swan's Nest Hotel in Stratford-upon-Avon. Formerly the Macdonald Swan's Nest Hotel now an new independant boutique Hotel in Stratford.",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://swansnesthotel.co.uk/privacy-policy-website-use/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://swansnesthotel.co.uk/"
},
{
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"position": 2,
"name": "PRIVACY POLICY & WEBSITE USE"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/about/",
"url": "https://swansnesthotel.co.uk/about/",
"name": "About the Swans Nest Hotel Stratford - 01789 266804",
"isPartOf": {
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},
"datePublished": "2020-01-28T11:38:03+00:00",
"dateModified": "2026-03-24T13:02:25+00:00",
"description": "The Swans Nest Hotel Stratford upon Avon - riverside boutique hotel",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/about/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
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"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://swansnesthotel.co.uk/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://swansnesthotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
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}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 551 businesses audited.
Hotels, Resorts & Accommodation BS: Swan's Nest Hotel Stratford-upon-Avon (swansnesthotel.co.uk)
The Swan’s Nest Hotel is a textbook example of ‘Operational Substance, Qualitative Fluff.’ While it avoids high BS by providing transparent pricing and technical terms, it fails to prove its ‘Boutique’ and ‘Luxurious’ labels with anything other than dictionary adjectives. It is a functional hotel wrapped in a generic marketing blanket.
Replace generic H2 headings with specific room features or historical facts to reduce fluff. Implement the Schema.org Hotel type with granular amenities and official star ratings to bridge the authority gap. Link the review counts to an external third-party source like TripAdvisor to move beyond trust theatre. Detail what actually makes the ‘luxurious interiors’ luxury by listing specific brands or unique room assets.
The content perfectly aligns with the Hotels, Resorts & Accommodation category, specifically focusing on the historic/boutique niche. Evidence includes room counts (74), dining options (Bistrot Pierre), and specific hotel policies like dog-friendliness and parking fees.
“The score of 54 is driven primarily by the Trust and Proof pillar and the Information Density pillar. The total absence of third-party verification for a hospitality business in 2026 is a significant red flag, balanced only by the high level of transparency in its Terms and Conditions.”
This training module utilizes a snapshot of public data from Swan's Nest Hotel Stratford-upon-Avon, captured on May 22, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Swan's Nest Hotel Stratford-upon-Avon: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://swansnesthotel.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.