Training Example: Brunswick Corporation – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] Solutions for the Water and the World Beyond

The Brunswick ACES Innovation Strategy – Autonomy/Assistance, Connectivity, Electrification and Shared Access – is the core of our industry-leading innovation efforts. Leveraging our deep understanding of the consumer allows us to bring Brunswick ACES to life for the marine environment. Our objective is to elevate and simplify boating across proficiency levels to promote an engaging, confidence-inspiring and safe experience on the water. What is Brunswick ACES?

[H3] A | Autonomy/Assistance
Applying perception systems and machine learning to assist with and automate aspects of boat operation for easier command of the vessel, regardless of experience.

[H3] C | Connectivity
Advancing wireless, digital ecosystems to enable remote boat monitoring, operation of key features and remote data/ information access for a seamless and coherent on/off-boat experience.

[H3] E | Electrification
Leading evolutions in electrification technologies to provide electric propulsion systems and energy management solutions for enhanced boat operation and value for marine consumers.

[H3] S | Shared Access
Innovating participation models to provide a convenient and affordable boat ownership alternative for expanding engagement, attracting new demographics and providing unique opportunities to introduce and scale implementation of ACE Technologies.

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[H2] Stock Information

May 26, 2026 • 2:59 PM EDT
[H3] Brunswick Corporation Establishes a New Company Record with 15 Boating Industry 2026 Top Product Awards

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Marine Propulsion

Parts & Accessories

Boats

Business Acceleration

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Navico Group

Parts

Distribution

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[H2] In the News

Brunswick’s technology and people making headlines around the world.

[IMG: Brunswick Corporation Establishes a New Company Record with 15 Boating Industry 2026 Top Product Awards]

May 26, 2026
[H3] Brunswick Corporation Establishes a New Company Record with 15 Boating Industry 2026 Top Product Awards

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[IMG: Brunswick Corporation]

May 15, 2026
[H3] Brunswick Corporation's Lauren Beckstedt Wins 2026 Global CMO of the Year ORBIE Award

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[IMG: Boston Whaler and Salty Crew Launch Limited-Edition Apparel Collaboration for Spring ’26]

May 14, 2026
[H3] Boston Whaler and Salty Crew Launch Limited-Edition Apparel Collaboration for Spring ’26

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View all news

[H2] Our Commitment to Sustainability
As the marine industry leader, we recognize our important role in meeting the needs and expectations of our consumers, partners, employees, investors, communities and society.
We accomplish this not only through our commitment to product and experience excellence, but also by conducting our business in a sustainable way and minimizing the environmental impacts of our company and products through their lifecycle.

2025 Report

[H2] Pursuing Your Passion

Our employees and teams are driven by their passion to bring unforgettable experiences to life. Brunswick’s global scale and business diversity create a unique home for a wide variety of skills and experiences.
Join Our Team

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America's Best CompaniesForbes

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Top Product AwardsBoating Industry

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World's Most Innovative CompanyFast Company

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World's Most Trustworthy CompaniesNewsweek

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America’s Greatest Workplace for WomenNewsweek

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Minneapolis NMMA AwardInnovation Awards

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America's Most Trustworthy CompaniesNewsweek

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Innovation AwardsCES

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[H1] Brunswick Corporation Establishes a New Company Record with 15 Boating Industry 2026 Top Product Awards

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May 26, 2026 2:59pm EDT

[H3] Recognition across 13 Brunswick brands demonstrates depth of innovation pipeline and category leadership
METTAWA, Ill., May 26, 2026 (GLOBE NEWSWIRE) -- Brunswick Corporation (NYSE: BC) and its brands have earned 15 Boating Industry Magazine Top Product Awards for 2026, marking the most the Company has received in a single year and highlighting the breadth of Brunswick's innovation pipeline. Spanning 13 different Brunswick brands, the awards recognize "the marine industry's best new and innovative products" across boats, propulsion, vessel control, and marine electronics.  The 2026 Brunswick honorees include:  Brunswick Boat Group
Boston Whaler 330 Outrage
Harris Sunliner
Lowe LF Pontoon
Lund Crossover XS
NAVAN T30
Princecraft Platinum 190
Princecraft Vogue 25 WRL
Sea Ray SLX 360 Outboard
Thunder Jet Rush OT
Mercury Marine & Flite
Fliteboard RACE
Mercury Boost
Mercury Keyless System
Navico Group
B&G Zeus SRX Chartplotter
Lowrance Active Target 2 XL Live Sonar
Simrad AutoCaptain Autonomous Boating System
"Winning 15 Top Product Awards across our Boat Group, Mercury Marine, Flite and Navico Group is a milestone for Brunswick. More meaningfully, it reflects what's possible when an enterprise of our scale prioritizes the consumer experience at every level," said Dave Foulkes, CEO of Brunswick Corporation. "From autonomous helm technology and keyless propulsion to category-defining boats and next-generation sonars, every product on this list was designed to enhance the boating experience. The credit goes to the engineers, designers, and product teams whose work continues to set the pace for our industry."  The 2026 Top Product Awards and feature can be seen in the May edition of Boating Industry Magazine.
Attachments
Brunswick Corporation and its brands win 15 Boating Industry Top Product Awards

Brunswick Corporation CEO Reflects on Winning 15 Boating Industry Top Product Awards

Michelle
Voss —
Director, Global Public Relations & Communications
M: (904) 955 – 0818
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[H5] Brunswick Corporation and its brands win 15 Boating Industry Top Product Awards

[H5] Brunswick Corporation and its brands earned 15 Boating Industry Top Product Awards for 2026, the most the Company has received in a single year, spanning 13 brands across the Brunswick Boat Group, Mercury Marine, Flite and Navico Group.
[H5] Brunswick Corporation CEO Reflects on Winning 15 Boating Industry Top Product Awards

[H5] Brunswick Corporation CEO Dave Foulkes reflects on the Company's record 15 Boating Industry Top Product Awards for 2026, recognizing the engineers, designers, and product teams behind innovations spanning autonomous helm technology, keyless propulsion, category-defining boats, and next-generation sonars.
Source: Brunswick Corporation

Released May 26, 2026

[H1] Brunswick Corporation's Lauren Beckstedt Wins 2026 Global CMO of the Year ORBIE Award

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May 15, 2026 4:30pm EDT

ChicagoCMO honors Brunswick's Senior Vice President and Chief Marketing Officer with its top recognition for marketing leadership at a global enterprise
METTAWA, Ill. – May 15, 2026 – Brunswick Corporation (NYSE: BC) today announced that Lauren Beckstedt, Senior Vice President and Chief Marketing Officer, has been named 2026 Global CMO of the Year by ChicagoCMO, a chapter of the Inspire Leadership Network. The honor, presented as part of the prestigious ORBIE Awards, recognizes a single chief marketing officer each year for outstanding leadership at an organization with more than $5.5 billion in annual revenue and multi-national operations. Beckstedt was honored at the ChicagoCMO ORBIE Awards ceremony, held at the Hyatt Regency Chicago before more than 150 of Chicagoland's senior marketing leaders and their partners.
The ORBIE Awards, presented annually since 1998, recognize C-suite executives for leadership excellence, management effectiveness, and the business value they create through their function. Finalists and winners are selected through an independent, peer-adjudicated process led by prior ORBIE recipients.
Under Beckstedt's leadership, Brunswick has advanced an integrated enterprise marketing model spanning the company's portfolio of category-defining brands, including Mercury Marine, Boston Whaler, Sea Ray, Bayliner, Lund, Harris, Freedom Boat Club, and Navico Group, while accelerating the company's digital, data, and customer experience capabilities and reinforcing Brunswick's position as the global leader in recreational marine.
"This recognition belongs to the entire Brunswick marketing organization,” said Lauren Beckstedt, SVP and CMO, Brunswick Corporation. “Our team has worked tirelessly to elevate our brands, deepen our connection with consumers and pioneer the future of the marine industry, all in service for our purpose of inspiring an extraordinary life on the water. I'm proud to share this honor with them and with the leaders across Brunswick who partner with marketing every day to drive our business forward."
To learn more about the awards and view the full list of the 2026 award recipients, visit: 2026 ChicagoCMO ORBIE Awards Winners
About Brunswick Corporation
Brunswick Corporation (NYSE: BC) is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Its technology-driven solutions are informed by deep consumer insights and guided by the belief that “Next Never Rests™.” Brunswick is home to more than 60 industry-leading brands across marine propulsion (including Mercury Marine), parts and accessories (including Attwood), and marine electronics (including Simrad and Lowrance), as well as boat brands including Boston Whaler, Sea Ray, Bayliner, Lund, and Harris. Headquartered in Mettawa, Illinois, Brunswick has approximately 14,000 employees operating in 26 countries. Learn more at Brunswick.com.
Released May 15, 2026

[H1] Boston Whaler and Salty Crew Launch Limited-Edition Apparel Collaboration for Spring ’26

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May 14, 2026 9:00pm EDT

EDGEWATER, Fla., May 14, 2026 — Boston Whaler, one of the world’s most trusted boat builders and a brand of Brunswick Corporation (NYSE: BC), and Salty Crew, the premier ocean-outdoor brand, today formally announced the launch of their highly anticipated partnership and apparel collection. The 18-piece capsule features an array of styles for men and women, anchored by Salty Crew’s signature Flagship Boatshorts and rounded out with UV sun-protection layers, windbreakers, graphic tees, and hats – all engineered for long days fishing hard.
Available for a limited time, the collection brings together two brands united by a shared devotion to life on the water. Born on the coast of Southern California and built by anglers, surfers, and divers, Salty Crew has grown into the premier core fishing brand for a new generation, creating product for people who appreciate that Gear Matters.
“Teaming up with Whaler lets us engage our shared community of serious anglers who demand the best — in their boats and in their gear,” said Jason Shelton, General Manager, Salty Crew. “It’s been awesome to see the early response from our retail partners. Buyers across the surf, tackle, and marine channels have leaned in, they recognize the heritage on both sides. Launching this capsule with the most iconic name in boating is a real honor.”
For Salty Crew founder Jared Lane, the project is one he’s envisioned since the beginning. “Boston Whaler has been at the top of my list from the moment we started Salty Crew,” said Lane. “Whaler is woven into the DNA of saltwater fishing, those boats are how a lot of us first fell in love with the ocean. To make this one official, we fully restored a 1983 Whaler Super Sport as part of the project. Bringing that boat back to life and putting it on the water alongside this capsule felt like the right way to honor what Whaler has meant to all of us.”
“This collaboration reflects how our brands approach licensing as a catalyst for long-term value,” said Nicole DaPra, Licensing Manager at Brunswick Corporation. “By pairing Boston Whaler’s iconic heritage with Salty Crew’s lifestyle credibility, we are reaching new audiences and retail environments in a way that supports portfolio growth and long-term brand equity. We’re thrilled to bring this collection to the passionate communities that both brands serve.”
The Boston Whaler x Salty Crew capsule will be available beginning May 14, 2026, at saltycrew.com and at the best surf, tackle, and marine specialty stores across North America.
About Boston Whaler
Boston Whaler is the world’s premier manufacturer of fiberglass powerboats, widely renowned for its legendary unsinkable hull design and unmatched on-water safety and performance. A subsidiary of Brunswick Corporation, Boston Whaler has been building boats that inspire confidence and adventure since 1958. From inshore fishing skiffs to offshore sport-fishing vessels, Boston Whaler boats are trusted by anglers, families, and water enthusiasts around the globe. To learn more, visit bostonwhaler.com.
About Salty Crew
Salty Crew is the premier ocean-outdoor lifestyle brand built by anglers, surfers, and divers who find refuge in the sea. Founded on Mission Bay in San Diego, Salty Crew designs product that performs when Gear Matters — premium boardshorts, sun-protection layers, technical outerwear, graphic tees, and headwear engineered for hard use and grounded in a youthful, ocean-driven aesthetic. From offshore tuna grounds to the inshore flats, Salty Crew is at home wherever the water takes you. Learn more at saltycrew.com.
Media Contacts
Salty Crew: Jason Shelton, General Manager: Jason.Shelton@Salty-Crew.com
Boston Whaler: Michelle Voss, Director of PR: Michelle.Voss@brunswick.com
Released May 14, 2026