Training Example: ITG Brands, LLC – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] Life at ITG Brands

We are part of a global team working together
to drive our business forward. However you
want to challenge yourself, develop, and
make your mark–HERE YOU CAN.

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[H2] Powered by
Responsibility
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[H1] Inspired by Our Past, Driven by the Future
Celebrating a decade of achievement—and the promise of even greater milestones ahead.

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[H2] Get To
Know  Us.
At ITG Brands, we foster a culture of inclusion and belonging where our employees feel empowered, engaged, and connected. As a challenger business, we are driven by our people. Through creative thinking in a collaborative environment, we cultivate a team that works together, grows together and wins together.

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[H2] “

We are a challenger business with a clear strategy led by talented leaders. We are committed to staying connected to our adult consumers and to delivering sustainable results for our shareholders.

[H2] Kim Reed

President & Ceo

[IMG: Kim Reed]

[IMG: Winston]
[IMG: Kool]
[IMG: Blu]
[IMG: zone-2]
[IMG: Backwoods]
[IMG: Dutch]
[IMG: Dutch Masters]
[IMG: Phillies]
[IMG: Maverick]
[IMG: Crowns]
[IMG: Salem]
[IMG: USA Gold]
[IMG: Montclair]
[IMG: Sonoma]

[H1] Integrity

Tanisha Sanders
Senior Vice President
US Corporate and Legal Affairs

“ITG Brands operates in a highly regulated industry, dedicated to delivering premium-quality products for adult consumers. Our performance is measured not just by business success, but by how we meet our corporate social responsibilities. We are committed to fostering positive outcomes for our employees, shareholders, communities, and the environment. We continuously enhance sustainable, long-term processes to ensure we operate responsibly and effectively on a global scale.”

ITG BRANDS’ CODE
OF CONDUCTSUPPLIER CODE OF CONDUCTCORPORATE &
REGULATORY AFFAIRSYOUTH ACCESS
PREVENTIONSUSTAINABILITYSCIENCEITG BRANDS’ CALIFORNIA TRANSPARENCY

[IMG: Code of Conduct]

[H2] ITG Brands’ Code of Conduct

At ITG Brands, we need to be certain that everything we do is guided by a commitment to honor the letter and spirit of the regulations under which we operate. The foundation of these commitments is defined in our Code of Conduct and each employee must take personal responsibility for abiding by our Code. Click below to access the ITG Brands’ Code of Conduct.

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[H2] Supplier Code of Conduct

We expect our suppliers to conduct their business in an ethical and responsible manner and comply with all applicable laws and regulations. Our Supplier Code, based on our Code of Conduct, sets out the behaviors we expect our suppliers to demonstrate.

VIEW NOW

[IMG: Regulatory Affairs]

[H2] Corporate & Regulatory Affairs

ITG Brands is part of an industry that is heavily regulated on both the state and federal level. We are dedicated to conducting our business in a way that is both responsible, and meets or exceeds this regulatory framework. We abide by the provisions of the Master Settlement Agreement and Food & Drug Administration regulations pertaining to tobacco. We also comply with all federal and state regulations concerning the manufacturing and marketing of tobacco products.

[IMG: Youth Access]

[H2] Youth Access Prevention

ITG Brands is a responsible manufacturer and marketer of quality tobacco products for adult smokers. The consumption of tobacco products is an adult activity and tobacco products should not be consumed by youth. ITG Brands’ officers and employees are encouraged to identify methods to reduce youth access and the incidence of youth consumption of tobacco products. We manage our business affairs in accordance with the Master Settlement Agreement and the U.S. Food & Drug Administration regulations, and we comply fully with all applicable marketing and advertising restrictions. We are committed to comply with each and every regulatory provision and we believe that the goal of reducing youth smoking is a critical part of those agreements and regulations.

[IMG: Sustainability]

[H2] Sustainability

ENVIRONMENTAL SUSTAINABILITY
At ITG Brands, we are committed to introducing more environmentally sustainable ways of working. We all have a role to play in reducing the impact that our activities have on the environment. We reduce the impact of our day-to-day activities on the environment by:
Favoring the use of renewable materials while continuing to meet our customer expectations and consumer preferences
Modifying our own behavior to reduce our impact on the environment by reducing waste, cutting out unnecessary travel, saving water and energy
Ensuring unavoidable waste is reused, recycled or disposed of in a
responsible way
Reporting all spills or unusual emissions to the air or water to our line manager or local Health, Safety and Environment advisor

We must not ignore or accept any suspected or known violations of our Occupational Health, Safety and the Environment Policy.

SUSTAINABLE TOBACCO PROGRAM
To ensure short- and long-term sustainability, we are engaging our leaf suppliers and growers in a program that monitors social, environmental and economic factors to achieve ongoing improvement. For more information on our Sustainable Tobacco Program, please click below.

VIEW NOW

[IMG: Science]

[H2] Science

ITG Brands is committed to creating something better for the world’s smokers. We believe that regulation of our products should be informed by sound science, including existing evidence suggesting that choices, both in flavor and nicotine level, play a critical role in the journeys of current adult smokers as they transition to using potentially less harmful alternatives.
Expanding the available scientific evidence is a shared responsibility among government entities, the broader scientific community and responsible manufacturers. We are therefore committed to investing in research and contributing to the global debate regarding the harm reduction potential of alternatives to traditional tobacco products.

[IMG: California Transparency]

[H2] ITG Brands’ California Transparency in Supply Chains Act of 2010 Statement

Click below to access the ITG Brands’ California Transparency in Supply Chains Act of 2010 Statement.

VIEW NOW
ITG BRANDS’ CODE OF CONDUCT

[IMG: Code of Conduct]

[H2] ITG Brands’ Code of Conduct

At ITG Brands, we need to be certain that everything we do is guided by a commitment to honor the letter and spirit of the regulations under which we operate. The foundation of these commitments is defined in our Code of Conduct and each employee must take personal responsibility for abiding by our Code. Click below to access the ITG Brands’ Code of Conduct.

VIEW NOWSUPPLIER CODE OF CONDUCT

[H2] Supplier Code of Conduct

We expect our suppliers to conduct their business in an ethical and responsible manner and comply with all applicable laws and regulations. Our Supplier Code, based on our Code of Conduct, sets out the behaviors we expect our suppliers to demonstrate.

VIEW NOWCORPORATE & REGULATORY AFFAIRS

[IMG: Corporate and Regulatory Affairs]

[H2] Corporate & Regulatory Affairs

ITG Brands is part of an industry that is heavily regulated on both the state and federal level. We are dedicated to conducting our business in a way that is both responsible, and meets or exceeds this regulatory framework. We abide by the provisions of the Master Settlement Agreement and Food & Drug Administration regulations pertaining to tobacco. We also comply with all federal and state regulations concerning the manufacturing and marketing of tobacco products.

YOUTH ACCESS PREVENTION

[IMG: Youth Access Prevention]

[H2] Youth Access Prevention

ITG Brands is a responsible manufacturer and marketer of quality tobacco products for adult smokers. The consumption of tobacco products is an adult activity and tobacco products should not be consumed by youth. ITG Brands’ officers and employees are encouraged to identify methods to reduce youth access and the incidence of youth consumption of tobacco products. We manage our business affairs in accordance with the Master Settlement Agreement and the U.S. Food & Drug Administration regulations, and we comply fully with all applicable marketing and advertising restrictions. We are committed to comply with each and every regulatory provision and we believe that the goal of reducing youth smoking is a critical part of those agreements and regulations.

SUSTAINABILITY

[IMG: Sustainability]

[H2] Sustainability

ENVIRONMENTAL SUSTAINABILITY
At ITG Brands, we are committed to introducing more environmentally sustainable ways of working. We all have a role to play in reducing the impact that our activities have on the environment. We reduce the impact of our day-to-day activities on the environment by:
Favoring the use of renewable materials while continuing to meet our customer expectations and consumer preferences
Modifying our own behavior to reduce our impact on the environment by reducing waste, cutting out unnecessary travel, saving water and energy
Ensuring unavoidable waste is reused, recycled or disposed of in a
responsible way
Reporting all spills or unusual emissions to the air or water to our line manager or local Health, Safety and Environment advisor

We must not ignore or accept any suspected or known violations of our Occupational Health, Safety and the Environment Policy.

SUSTAINABLE TOBACCO PROGRAM
To ensure short- and long-term sustainability, we are engaging our leaf suppliers and growers in a program that monitors social, environmental and economic factors to achieve ongoing improvement. For more information on our Sustainable Tobacco Program, please click below.

VIEW NOWSCIENCE

[IMG: Science]

[H2] Science

ITG Brands is committed to creating something better for the world’s smokers. We believe that regulation of our products should be informed by sound science, including existing evidence suggesting that choices, both in flavor and nicotine level, play a critical role in the journeys of current adult smokers as they transition to using potentially less harmful alternatives.
Expanding the available scientific evidence is a shared responsibility among government entities, the broader scientific community and responsible manufacturers. We are therefore committed to investing in research and contributing to the global debate regarding the harm reduction potential of alternatives to traditional tobacco products.

ITG BRANDS’ CALIFORNIA TRANSPARENCY

[IMG: California Transparency]

[H2] ITG Brands’ California Transparency in Supply Chains Act of 2010 Statement

Click below to access the ITG Brands’ California Transparency in Supply Chains Act of 2010 Statement.

VIEW NOW

[H1] See what opportunities await you!

Job Openings

Challengers and collaborators thrive and
new ideas rule the day.
If you want to challenge yourself, develop your skills and make your mark, here you can.

Wai-Fung Thompson
Senior Vice President
People & Culture

“Our culture is based on our values and behaviors, created by our people. We start with our consumers, using consumer insight and data to drive decisions. We collaborate with purpose to unlock new opportunities.
Every person at ITG Brands has an important part to play in evolving our business and delivering great results – we are taking accountability with confidence! We value and support authenticity and inclusivity because no one person has the answers, but our collective thinking means our teams come to more sophisticated ideas and ways to deliver incredible outcomes.
And we build our future by looking ahead as we make choices that deliver performance for today and make us stronger for the long term.
We are always looking for new people who share our values. Come and join us!”

[H2] Our Behaviors

When you join our company, you’ll see our purpose,
vision and behaviors touch all aspects of life at ITG Brands.
Collectively, we call it Connections and alongside our business
strategy it’s how we are transforming our culture to a connected,
inclusive, innovative and performance-driven environment.

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[H2] Transforming Our Culture

We’re driving real change – from the talent
we bring in and our ways of working, to
building an innovative, inclusive
environment that enables everyone
to be their best selves at work.

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[H2] Our People

Our people embody the challenger
spirit. Always challenging the status
quo while driving themselves
and our business forward.

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[H1] In The News

ITG Brands Moves into New Corporate Office

ITG Brands Recognized for Commitment to Supplier Diversity

ITG Brands Supports NC A&T Scholarship Endowment Fund

ITG Brands Day of Service

ITG Cigars Factor in Cayey, Puerto Rico, Celebrates 70th Anniversary

U.S. Facilities Reach Zero Waste to Landfill Achievement

ITG Brands Presented with United Way “Living United” Award

[H1] Building Our Future

We are part of a global Fast-Moving Consumer Goods (FMCG) company, the fourth largest in our industry sector – and we embrace that. We’re proud to act as a challenger, it makes us agile.
We adapt and respond to consumer needs and market trends, with the ability to develop more innovative solutions than larger competitors, at pace. This flows through every aspect of our business.

[H1] Our Strategy

Our 2030 strategy builds on strong foundations and demonstrates a step-up in our appetite to transform our business.

[H3] Strategic Pillars
Our 2030 strategy has two focused objectives:

1. Drive sustainable value in combustibles

We have chosen to continue focusing on our five largest markets. The United States, Germany, United Kingdom, Spain and Australia represent c. 70% of adjusted tobacco operating profit – and they will continue to contribute most of our earnings. Within these markets, we have identified specific areas for investment by category, brand and sales channel. Our objective will be to continue to maintain our aggregate market share across these five markets with the aim of driving sustainable growth and cash delivery. By applying this same performance-driven, consumer-led approach to our wider portfolio of tobacco markets, we expect them to make a greater contribution to our overall performance over the strategic period.

2. Build scale in next generation products

We have now built a platform for a fast-growing and agile NGP business, which is founded on a clear understanding of our consumers, credible brands in all three categories, and differentiated products available in all material markets where we have distribution routes.
Our goal is to build scale by further sharpening our consumer insights, leveraging our differentiated brands and developing our sales capabilities. This will build a meaningful NGP business which provides additional growth opportunities and supports our profit and cash performance.

[H3] Strategic Enablers
Successful delivery of these objectives will be underpinned by three strategic enablers – key organizational capabilities and ways of working.

1. Differentiated consumer and brand capabilities

We have hired talent with global FMCG backgrounds, and become stronger in insights, brand building and innovation.
We see further opportunities to create further value by refining and focusing our approach.
This includes deeper insights into specific target groups, the development of more differentiated, ‘challenger’ brands, and innovation targeted to address the most important needs of our consumers.

2. High-performance culture

Responding to a legacy of global acquisitions which had been imperfectly integrated, we have been creating a culture where accountabilities are clear, deep collaboration across geographies is fostered and long-term thinking is enabled. Our data shows this emerging performance culture has been a driver of commercial success.
We see opportunities to unlock higher performance by investing selectively in leadership skills, improving business planning and introducing more connected ways of working.

3. Simplified, efficient and data-led organization

We have begun major data programs, including a new global enterprise resource planning platform, and the full benefits of these will be felt during the next strategic period. And we have now identified further opportunities to create a simpler, leaner and more agile organization.
We will leverage our scale through global business services, drive efficiencies in our supply chain through manufacturing excellence and enable our people to make more informed decisions through better use of data.

[H1] A Challenger Business
Kim Reed, President and CEO of our US business, explains how we embrace our smaller size to drive growth in our largest market.
“We have the advantage of staying relatively nimble, able to respond quickly to changing consumer demands and preferences.”
Read the full story from Kim.

[H1] Working at ITG Brands
We’re home to around 5,000 talented people throughout the US. Our can-do attitude and collaborative approach allows our iconic portfolio of cigarette and cigar brands to retain their strong equity.
And why we’re able to step up innovation for our next generation product brands like blu and expand our portfolio into the oral nicotine category with Zone.
Click here to find out more about our brands.

[H4] Our Executive Leadership Team

Kim Reed20190929143537

[IMG: Kim Reed]

[H2] Kim Reed

PresidentChief Executive OfficerKim has 34 years of experience with consumer products and joined ITGB/ Imperial in 2019 to drive the largest Sales transformation. Today, she leads Imperial's largest market. She believes in leveraging your voice no matter your seat in the organization

...

Rolf Hoffmann20211015001049

[H2] Rolf Hoffmann

Executive Vice PresidentFinancial Planning & Chief Financial OfficerRolf has over 30 years of experience in end-to-end Finance transformation with a career across the breadth of the Finance function. He leads high-performance teams with his collaborative and commercial approach to business.

...

Jose Cabrera20210915005730

[H2] Jose Cabrera

Executive Vice PresidentMarketingJose is an experienced business leader with over 25 years of experience with Procter & Gamble, Alicorp Latin America and now ITG/Imperial Brands. He has extensive experience and passion for P&L management, global and local brand building and portfolio strategy development focused on deep consumer and business understanding.

...

Shane Sgambelluri20210730005035

[IMG: Shane Sgambelluri]

[H2] Shane Sgambelluri

Executive Vice PresidentSalesShane is business and sales leader with 25 years of experience at Kellogg Company and Imperial/ITG Brands, spanning all U.S. customers and classes of trade. He is passionate about enabling growth for our customers, our categories, and our brands.

...

Wai-fung Thompson20211001002721

[H2] Wai-fung Thompson

Senior Vice PresidentPeople & CultureWai-Fung has over 25 years of experience in the development and delivery of business goals through people. She is passionate about inspiring and motivating individuals and teams to reach their full potential and achieve new heights.

...

Gerardo Scheufler20190929143435

[H2] Gerardo Scheufler

Executive Vice President Operations & Supply ChainGerardo has 25 years of Supply Chain experience within multiple consumer goods markets. He is passionate about growing businesses and people by focusing on safety, quality, environmental, cost and service within operations and partnerships.

...

Tanisha Sanders20211228194136

[H2] Tanisha Sanders

Senior Vice PresidentUS Corporate and Legal AffairsTanisha is a corporate and government affairs leader with 20 years of experience in policy, advocacy, and coalition building at national and state levels. She is passionate about educating lawmakers and leveling the playing field that enables brand growth.

...

Michael Abhulimen20190929143958

[H2] Michael Abhulimen

Senior Vice PresidentBusiness Intelligence & InsightMichael has over 27 years of industry experience that spans multiple functions. As a commercial and people leader, he has an unwavering dedication to inspiring and helping people grow while building new capabilities for the business.

...

Glen Tibbits20190929143832

[IMG: Glen Tibbits]

[H2] Glen Tibbits

Senior Vice PresidentMarketingGlen has 25 years of experience in key Marketing and Commercial Leadership roles including global marketing & innovation at AB-InBev and Remy Cointreau. He has a strong passion for connecting with consumers and building insight-led brands consumers love.

...

Carrie Freed20250529141620

[H2] Carrie Freed

US General CounselCarrie brings more than 20 years of experience in strategic counsel, litigation expertise and business partnering. She builds and leads teams that bring a collaborative, commercial approach to the business.

...