Industry Context — Common BS Fingerprints in Industrial, Manufacturing & Engineering
Koch
(https://kochind.com) 📸 Data Snapshot: May 31, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Creating a world of opportunities | Koch (https://kochind.com)
Creating a world of opportunities | Koch
Explore Koch’s companies, investments and career opportunities. Learn what Koch companies make and how we create long-term value worldwide.
NAV_HEADER_HEADING_REPEATED_FOOTER About Us | Company Overview | Koch (https://kochind.com/about/)
About Us | Company Overview | Koch
Learn about Koch, including our story, leadership and Vision. See how we’ve grown into one of the world’s largest privately held companies.
NAV_HEADER_HEADING_REPEATED_FOOTER Jobs | Career Opportunities Across Our Companies | Koch (https://kochind.com/career-opportunities/)
Jobs | Career Opportunities Across Our Companies | Koch
Explore Koch job openings across career fields like engineering, accounting, IT, operations and more. Find opportunities across Koch and its companies.
NAV_HEADER_HEADING_REPEATED_FOOTER What We Do | Company Products and Services | Koch (https://kochind.com/koch-in-daily-life/)
What We Do | Company Products and Services | Koch
What does Koch do? See how Koch companies create products and services used across agriculture, technology, construction, electronics, health, energy and more.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://kochind.com) Creating a world of opportunities | Koch
What we do [H2] Everyday essentials. Transformative innovations. Koch acquires, creates, develops and invests in a diverse group of companies, spanning from paper goods to software and much more in between. Latest Happenings [IMG: a few people sitting at a table in a news room] [IMG: two men standing together smiling] [IMG: a woman in a field with a butterfly] [IMG: a group of people posing for a photo] Join us [H2] Put your potential to work Find a role that matches your strengths at a company that helps you grow. With opportunities across industries, Koch supports careers as unique as the people building them. [IMG: a woman wearing gloves and standing in a factory] how we’re different [H2] Principled thinking. Real results. Principle Based Management™ and stewardship guide everything we do — from how we empower employees to how we innovate, solve problems and contribute to society. [IMG: a group of women sitting at a table]
SUB-PAGE (https://kochind.com/about/) About Us | Company Overview | Koch
About Koch [H2] A global company with a principled approach Koch is a global company rooted in principles, focused on people and committed to long-term success through mutual benefit. Across Koch, employees are expected to challenge assumptions, seek knowledge and find better ways to move businesses forward. That includes our leaders and supervisors, whose role is to support our principle-based culture and help others do the same. Koch is headquartered in Wichita, Kansas, where we employ about 2,900 people and generate more than $750 million annual impact in the community. [IMG: a woman smiling at a laptop] [H2] Koch key insights A quick look at some of the ways Koch is growing, reinvesting and continuously improving. People About 130,000 employees in more than 50 countries, with nearly half of those in the United States. Industries 25 years ago, our companies operated largely in the energy sector. Today, we’ve diversified into a broad spectrum of industries, including consumer, technology, communications, healthcare, real estate and more. Revenue $125B+ in annual revenue.* *Our revenues fluctuate with the price of commodities. They have exceeded $125 billion. Reinvestment 90% of earnings are reinvested into the company, including $168+ billion in growth and improvements since 2003. [H2] Our Vision Koch companies succeed by applying Principles of Human Progress to improve lives and create mutual benefit. [IMG: a man wearing safety gear and gloves holding a transparent sheet] Our companies Explore our diverse group of companies — each strengthened by shared resources, capabilities and our long-term Vision. Our leadership Meet the leaders who are shaping Koch’s direction, empowering employees and maintaining a culture of continuous improvement. News Story [IMG: a few people sitting at a table in a news room] Chase Koch sat down with CNBC hosts to explain how the book's 41 principles — and a new AI companion tool — can help anyone lead, grow and navigate uncertainty.
SUB-PAGE (https://kochind.com/career-opportunities/) Jobs | Career Opportunities Across Our Companies | Koch
[IMG: a woman sitting at a desk using a laptop] Accounting & Finance View All [IMG: a man wearing a hard hat and glasses] Engineering View All [IMG: a woman in a red shirt sitting at a table with a laptop] Business Strategy & Development View All [H2] Creating a world of opportunities We are part of a team of about 130,000 people worldwide, working to improve life’s essential products and services. With a presence in more than 50 countries, Koch companies offer abundant opportunities to make contributions that matter. [H2] Career fields Take a closer look at the career fields that keep our companies growing and evolving. Accounting & Finance Administrative Support Business Strategy & Development Compliance & Risk Management Customer Service Data & Analytics Engineering Environmental Health & Safety Facilities & Property Management Project Management Human Resources Information Systems & Technology Legal Maintenance & Skilled Trades Marketing Operations & Manufacturing Procurement & Sourcing Public Affairs & Communications Quality Research & Development Sciences Sales Supply Chain Trading Tax [H2] Join our Talent Community Sign up to receive emails with career insights, and stories from the people who work here. Our Talent Community gives you a closer look at Koch and what your future here could hold. Early careers [H2] Early career opportunities Whether you're looking for an internship, co-op or apprenticeship, your early career should set the stage for lifelong learning and contribution. Explore opportunities that challenge and support you from the beginning. [IMG: a man in a blue shirt smiling] News Story [IMG: a few people sitting at a table in a news room] Chase Koch sat down with CNBC hosts to explain how the book's 41 principles — and a new AI companion tool — can help anyone lead, grow and navigate uncertainty. Get Connected
SUB-PAGE (https://kochind.com/koch-in-daily-life/) What We Do | Company Products and Services | Koch
[IMG: a large field of green plants] Agriculture [H2] Helping feed a growing world Fertilizer and crop nutrientsEnhanced-efficiency fertilizersAgriculture-related plastics and containers Key companies: Koch Ag & Energy Solutions and its subsidiaries, including Koch Fertilizer, Koch Agronomic Services, Koch Energy Services and Koch Methanol, are global providers of value-added solutions for the agriculture, energy and chemical markets. [IMG: a man wearing a hard hat and crossing his arms] Construction [H2] Creating modern, durable spaces from homes to high-rises Drywall, DensDeck panels, EPS insulation Architectural and functional glass (facades, partitions, shower doors, windows) Asphalt shingles Flooring Bath/shower supports Glass Key companies: Flint Hills Resources is a leading refining company with operations primarily in the Midwest and Texas. Flint Hills operates the Pine Bend refinery in Rosemount, Minnesota and two refineries in Corpus Christi, Texas with a combined crude oil processing capacity of more than 700,000 barrels per day. The company produces, markets and transports refined products including gasoline, diesel, jet fuel, asphalt and heating oils. Flint Hills Resources also owns and/or operates more than 4,000 miles of pipelines that transport crude oil, refined petroleum products, natural gas liquids and chemicals that are delivered through a distribution system of more than 40 terminals throughout the Midwest and Texas. Guardian Industries, a global company headquartered in Auburn Hills, Michigan, operates facilities throughout North and South America, Europe, Africa, the Middle East and Asia. Guardian companies employ 6,700 people and manufacture high-performance float glass; coated and fabricated glass products for architectural, residential, interior, transportation and technical glass applications. Guardian's vision is to be a preferred partner to our customers, suppliers, employees and communities based on a foundation of mutual benefit. This drives our relentless focus on improving people's lives by providing products and services they value more highly than their alternatives and doing so responsibly while consuming fewer resources. [IMG: a close-up of a smart watch] Electronics [H2] Keeping the world connected Smartphone and TV components HDMI cables, tablets, computer parts Switches, routers, servers Sensors, lighting systems, motion tech Signal and power connectors Camera cabling, control boxes Key companies: Molex is a global electronics leader committed to making the world a better, more-connected place. With a presence in more than 40 countries, Molex enables transformative technology innovations in the automotive, data center, industrial automation, health care, 5G, cloud and consumer device industries. Through trusted customer and industry relationships, unrivaled engineering expertise and product quality and reliability, Molex realizes the infinite potential of Creating Connections for Life. [IMG: a solar panels on a road] Energy [H2] Powering industries and infrastructure with energy solutions Gasoline, diesel, jet fuel, propane Energy-efficient glass Solar energy Key companies: Flint Hills Resources is a leading refining company with operations primarily in the Midwest and Texas. Flint Hills operates the Pine Bend refinery in Rosemount, Minnesota and two refineries in Corpus Christi, Texas with a combined crude oil processing capacity of more than 700,000 barrels per day. The company produces, markets and transports refined products including gasoline, diesel, jet fuel, asphalt and heating oils. Flint Hills Resources also owns and/or operates more than 4,000 miles of pipelines that transport crude oil, refined petroleum products, natural gas liquids and chemicals that are delivered through a distribution system of more than 40 terminals throughout the Midwest and Texas. Guardian Industries, a global company headquartered in Auburn Hills, Michigan, operates facilities throughout North and South America, Europe, Africa, the Middle East and Asia. Guardian companies employ 6,700 people and manufacture high-performance float glass; coated and fabricated glass products for architectural, residential, interior, transportation and technical glass applications. Guardian's vision is to be a preferred partner to our customers, suppliers, employees and communities based on a foundation of mutual benefit. This drives our relentless focus on improving people's lives by providing products and services they value more highly than their alternatives and doing so responsibly while consuming fewer resources. Koch Engineered Solutions is a global industrial solutions partner, encompassing a diverse network of specialized businesses, each a leader in their respective fields. We deliver tailored solutions to optimize performance and drive ongoing progress across the industrial spectrum including mass transfer; combustion and emissions controls; process technology development and licensing; full engineering, procurement and construction; asset integrity; and utility-scale solar and energy storage. Backed by the resources and knowledge of Koch, we foster a culture of collaboration, where expertise across various domains converges to solve our customers' challenges. [IMG: a woman riding a bicycle] Essentials [H2] Supporting daily life with practical, reliable products Paper towels, toilet paper, bath tissue, facial tissue Plates, cups, bowls Fiberfill pillows and bedding Fiber for footwear, clothing, backpacks, tents Plastics for shampoo bottles, cosmetics containers, deodorant barrels, lawn chairsFood containers and film products Key companies: Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose and building products. Our familiar consumer brands include Angel Soft®, Brawny®, Dixie®, eMotion®, Quilted Northern®, Sparkle® and Vanity Fair®. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world's largest traders of paper, metal and plastics. The company operates more than 150 facilities and employs approximately 30,000 people directly and creates more than 80,000 jobs indirectly. INVISTA is a global manufacturer of chemical intermediates, polymers and fibers. From parts for the automotive industry to medical equipment, airbags, food packaging and clothing, our ingredients in the nylon 6,6 and polypropylene value chains help bring many of life's essential products to market. A Koch company since 2004, INVISTA is committed to innovation and responsibly creating more value for its customers and society while striving to consume fewer resources to make these products. [IMG: a girl using a device to check her blood pressure] Health [H2] Enhancing safety, hygiene and lifesaving technologies Medical device components Hospital-grade plastic and connector systems Sanitation products and touchless bathroom solutions Key companies: Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose and building products. Our familiar consumer brands include Angel Soft®, Brawny®, Dixie®, eMotion®, Quilted Northern®, Sparkle® and Vanity Fair®. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world's largest traders of paper, metal and plastics. The company operates more than 150 facilities and employs approximately 30,000 people directly and creates more than 80,000 jobs indirectly. INVISTA is a global manufacturer of chemical intermediates, polymers and fibers. From parts for the automotive industry to medical equipment, airbags, food packaging and clothing, our ingredients in the nylon 6,6 and polypropylene value chains help bring many of life's essential products to market. A Koch company since 2004, INVISTA is committed to innovation and responsibly creating more value for its customers and society while striving to consume fewer resources to make these products. Phillips Medisize, a Molex company, collaborates with leading pharmaceutical, medical technology and in vitro diagnostic companies to design, engineer and manufacture lifesaving innovations. A contract development and manufacturing organization (CDMO), Phillips Medisize leverages its 60 years of expertise and globally renowned capabilities to collaborate with customers to deliver products and solutions that annually help millions of patients, healthcare professionals and individuals live healthier, more productive lives. [IMG: a container ship in the water] Shipping [H2] Protecting, moving and managing goods around the world Corrugated packaging eCommerce shipment solutions Inventory management tools Supply chain and logistics services Key companies: Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose and building products. Our familiar consumer brands include Angel Soft®, Brawny®, Dixie®, eMotion®, Quilted Northern®, Sparkle® and Vanity Fair®. Georgia-Pacific has long been a leading supplier of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers. Its Georgia-Pacific Recycling subsidiary is among the world's largest traders of paper, metal and plastics. The company operates more than 150 facilities and employs approximately 30,000 people directly and creates more than 80,000 jobs indirectly. Infor is a global leader in business cloud software specialized by industry. It develops complete solutions for focus industries. Infor's mission-critical enterprise applications and services are designed to deliver sustainable operational advantages with security and faster time-to-value. Over 60,000 organizations in more than 175 countries rely on Infor's 17,000 employees to help achieve their business goals. As a Koch company, Infor's financial strength, ownership structure and long-term view foster enduring, mutually beneficial relationships with customers. KBX Logistics, a Koch company and global leader in transportation, offers world-class, technology-driven capabilities across all modes of managed freight and transportation asset management. KBX is uniquely positioned to meet the challenges shippers face, leveraging decades of firsthand experience and data-driven insights from a large, diverse and global business network. By building mutually beneficial partnerships and innovative technology, KBX creates a competitive advantage for its customers and meets the growing need for cost-effective and reliable supply chain solutions. Koch Minerals & Trading and its subsidiaries - Koch Minerals and Koch Supply & Trading - specialize in the innovative exchange and delivery of commodity products and services and investments. Its product portfolio includes metals, ocean freight, natural gas and other commodities. [IMG: a person using a tablet] Software [H2] Empowering smarter decisions with scalable technology Cloud services and business applications Guest experience and workforce management software Robotics and automation systems IT infrastructure for data, analytics and control Key companies: i360 works across industry lines to bring unique data, technology and analytics solutions to help its customers win. Analysts and data scientists build and refine proven, sophisticated models that help customers understand and reach their audience, visualize data and expand their reach. Infor is a global leader in business cloud software specialized by industry. It develops complete solutions for focus industries. Infor's mission-critical enterprise applications and services are designed to deliver sustainable operational advantages with security and faster time-to-value. Over 60,000 organizations in more than 175 countries rely on Infor's 17,000 employees to help achieve their business goals. As a Koch company, Infor's financial strength, ownership structure and long-term view foster enduring, mutually beneficial relationships with customers. [IMG: a white inflatable pillow in a car] Transportation [H2] Advancing mobility through performance, safety and connectivity Tires AsphaltAirbags and safety systems Automotive glass Connectors and electronics for brakes, steering, infotainment Active noise cancellation, navigation, signal and power systems Key companies: Flint Hills Resources is a leading refining company with operations primarily in the Midwest and Texas. Flint Hills operates the Pine Bend refinery in Rosemount, Minnesota and two refineries in Corpus Christi, Texas with a combined crude oil processing capacity of more than 700,000 barrels per day. The company produces, markets and transports refined products including gasoline, diesel, jet fuel, asphalt and heating oils. Flint Hills Resources also owns and/or operates more than 4,000 miles of pipelines that transport crude oil, refined petroleum products, natural gas liquids and chemicals that are delivered through a distribution system of more than 40 terminals throughout the Midwest and Texas. Guardian Industries, a global company headquartered in Auburn Hills, Michigan, operates facilities throughout North and South America, Europe, Africa, the Middle East and Asia. Guardian companies employ 6,700 people and manufacture high-performance float glass; coated and fabricated glass products for architectural, residential, interior, transportation and technical glass applications. Guardian's vision is to be a preferred partner to our customers, suppliers, employees and communities based on a foundation of mutual benefit. This drives our relentless focus on improving people's lives by providing products and services they value more highly than their alternatives and doing so responsibly while consuming fewer resources. INVISTA is a global manufacturer of chemical intermediates, polymers and fibers. From parts for the automotive industry to medical equipment, airbags, food packaging and clothing, our ingredients i
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /about/ | 0 | 0 |
| /career-opportunities/ | 0 | 0 |
| /koch-in-daily-life/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Creating a world of opportunities",
"description": "Explore Koch’s companies, investments and career opportunities. Learn what Koch companies make and how we create long-term value worldwide.",
"url": "https://www.kochinc.com/",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://kochind.scene7.com/is/image/kochind/kochinc-default-share:16x9?wid=1200&hei=630&fit=crop",
"width": 1200,
"height": 630
},
"mainContentOfPage": {
"@type": "WebPageElement",
"cssSelector": "main#main-content"
},
"publisher": {
"@type": "Organization",
"name": "Koch"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.kochinc.com",
"name": "Koch",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.kochinc.com/search?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/about/
{
"@context": "https://schema.org",
"@type": "AboutPage",
"name": "About Us | Company Overview",
"description": "Learn about Koch, including our story, leadership and Vision. See how we’ve grown into one of the world’s largest privately held companies.",
"url": "https://www.kochinc.com/about/",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://kochind.scene7.com/is/image/kochind/kochinc-default-placeholder:16x9?wid=1200&hei=630&fit=crop",
"width": 1200,
"height": 630
},
"mainContentOfPage": {
"@type": "WebPageElement",
"cssSelector": "main#main-content"
},
"publisher": {
"@type": "Organization",
"name": "Koch"
}
}
/career-opportunities/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Jobs | Career Opportunities Across Our Companies",
"description": "Explore Koch job openings across career fields like engineering, accounting, IT, operations and more. Find opportunities across Koch and its companies.",
"url": "https://www.kochinc.com/career-opportunities/",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://kochind.scene7.com/is/image/kochind/kochinc-default-placeholder:16x9?wid=1200&hei=630&fit=crop",
"width": 1200,
"height": 630
},
"mainContentOfPage": {
"@type": "WebPageElement",
"cssSelector": "main#main-content"
},
"publisher": {
"@type": "Organization",
"name": "Koch"
}
}
/koch-in-daily-life/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "What We Do | Company Products and Services",
"description": "What does Koch do? See how Koch companies create products and services used across agriculture, technology, construction, electronics, health, energy and more.",
"url": "https://www.kochinc.com/koch-in-daily-life/",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://kochind.scene7.com/is/image/kochind/kochinc-default-placeholder:16x9?wid=1200&hei=630&fit=crop",
"width": 1200,
"height": 630
},
"mainContentOfPage": {
"@type": "WebPageElement",
"cssSelector": "main#main-content"
},
"publisher": {
"@type": "Organization",
"name": "Koch"
}
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 2033 businesses audited.
Koch has 3.4 points less BS than the average for Industrial, Manufacturing & Engineering.
Industrial, Manufacturing & Engineering BS: Koch (kochind.com)
Koch presents a rare case where a thick layer of corporate management jargon and fluff-heavy headings is backed by an immense, verifiable industrial infrastructure. The BS score is kept low by the density of hard data and specific brand names that a competitor could not simply copy-paste. It is a high-substance entity hiding behind a high-fluff philosophical veneer.
Replace generic H1 and H2 headers with specific industry descriptors or performance metrics to immediately ground the user in substance. Include direct links to ISO and IATF certification numbers for the manufacturing subsidiaries to meet industry proof expectations. Add Person schema and sameAs links for the named leadership to bridge the minor authority gap in the structured data. Reduce the frequency of the Principle Based Management trademark to allow technical capabilities and material specifications to take more prominence on the homepage.
The website perfectly aligns with the Industrial, Manufacturing & Engineering category, providing granular details on refining, electronics manufacturing, and chemical production. Evidence from the Koch in Daily Life page confirms involvement in heavy industries like energy (Flint Hills Resources) and precision components (Molex).
“The score of 36 is primarily driven by Information Density (17/30), where fluff-heavy headings and repetitive management jargon inflated the score. The Trust and Proof (7/20) and Commodity Fingerprint (6/15) pillars were mitigated by the high volume of specific data points and unique brand associations. Minimal points were lost in Identity and Authority (2/15) due to the site's professional technical setup and high-profile leadership presence.”
This training module utilizes a snapshot of public data from Koch, captured on May 31, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Koch: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kochind.com to view the most current version of its content and learn from the source what this company is about and what it offers.