Training Example: Frontier Communications – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in IT Services, Hosting & Managed Services
Generic Claims: your technology partner, 99.9% uptime guaranteed, enterprise-grade solutions at SMB prices, we keep your business running…
Red Flags: uptime guarantees without SLA documentation, vendor partner claims without tier specification, cybersecurity services without security certifications, no data centre location or ownership clarity…
Semantic Drift Patterns: homepage claims enterprise but services are break-fix for small offices, claims proactive monitoring but service page describes reactive support, homepage shows cloud expertise but offerings are basic hosting resale, claims cybersecurity expertise but no security-specific certifications…
Proof Expectations: specific vendor certifications with partner tier, published SLA terms with penalty clauses, data centre locations and tier ratings, ISO 27001 or SOC 2 certification details…

Frontier Communications

(https://frontier.com) 📸 Data Snapshot: May 28, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Frontier Internet: Our Best Fiber Internet, TV & Phone (https://frontier.com)
Title

Frontier Internet: Our Best Fiber Internet, TV & Phone

Meta

Get reliable and high-speed connectivity with Frontier Internet. Enjoy seamless streaming, gaming, and browsing with plans designed to fit your needs.

H1 Frontier Fiber Internet Service Provider
NAV_HEADER_REPEATED_FOOTER Frontier Login – Sign In to your Frontier Account (https://frontier.com/login/)
Title

Frontier Login – Sign In to your Frontier Account

Meta

Sign in to your Frontier account to view and pay bills, enroll in Auto Pay and paperless billing and more.

NAV_HEADER_REPEATED_FOOTER Frontier Internet Deals: Save on Internet, TV & More (https://frontier.com/shop/deals/)
Title

Frontier Internet Deals: Save on Internet, TV & More

Meta

Find the best Frontier Internet deals on entertainment, security, wi-fi coverage, & more. Fiber internet specials & discounts, act now!

H1 Frontier Deals
H2 Internet deals
H2 Entertainment deals
H2 Have a friend in Frontier’s service area? Refer them and get up to $300!
H2 Frontier fiber is blazing fast, reliable, and future-proof
H2 Get $400 off select Samsung products
H3 Save up to $120 on a year of YouTube TV
H3 FOX One 3 months on us
H3 Save $95 on a year of Netflix & Pro Wi-Fi Bundle with fiber
H3 Shop all deals
H3 Not sure what you need? Let us help.
H3 Already a Frontier customer?
H5 FEATURED DEAL Get 100% Fiber 1 Gig for just $49.99 per month^, now with a $100 Visa® Reward Card.*
H6 Shop
H6 My Account
H6 Support
H6 Corporate
H6 Frontier Sites
H6 Sales Partners
H6 Shop
H6 My Account
H6 Support
H6 Corporate
H6 Frontier Sites
H6 Sales Partners
NAV_HEADER_REPEATED_FOOTER Frontier (https://frontier.com/shop/)
Title

Frontier

H1 Page or File Not Found
H3 But here’s some help.
H5 We’re sorry. The page or file you are trying to reach is currently unavailable or has been permanently moved or removed.
H6 {{ column.title }}{{ link.label }}
H6 {{ column.title }}
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE · THIN (https://frontier.com) Frontier Internet: Our Best Fiber Internet, TV & Phone

                            
0 chars
SUB-PAGE · THIN (https://frontier.com/login/) Frontier Login – Sign In to your Frontier Account

                            
0 chars
SUB-PAGE (https://frontier.com/shop/deals/) Frontier Internet Deals: Save on Internet, TV & More
[H2]
Entertainment deals

[H1]
Youtube TV

[H3]
Save up to $120 on a year of YouTube TV

Watch top channels including live sports, news and shows on our ultra-fast Fiber Internet. See details

Learn more

[H1]
Frontier + Verizon mobile phone plan

[H3]
FOX One 3 months on us

Stream live sports, news and shows on FOX One. Get 3 months on us when you combine your Fiber Internet and Verizon mobile phone plan.**

Learn more

[H1]
Netflix & pro wi-fi bundle

[H3]
Save $95 on a year of Netflix & Pro Wi-Fi Bundle with fiber

Get Pro Wi-Fi for a strong and secure Wi-Fi connection, plus Netflix Premium for a high quality streaming experience throughout your home. Only with Frontier.

Learn more

Shop now

Frontier® Fiber Internet available in select areas.
887 chars
SUB-PAGE · THIN (https://frontier.com/shop/) Frontier
[H1] Page or File Not Found
[H5] We’re sorry. The page or file you are trying to reach is currently unavailable or has been permanently moved or removed.
[H3] But here’s some help.
If you typed in the web address, check to see that there are no spelling errors or spaces.Click your browser’s back arrow to return to the previous page.Visit the Frontier Help Center and use the search box to find the content you want.Visit the Contact Us page to call, email, or chat with us.Be sure to visit these helpful Frontier.com destinations:FrontierMy AccountFrontier Help CenterSitemap
577 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
1Review mentions (all pages)
3External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/login/ 1 0
/shop/deals/ 0 1
/shop/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Corporation",
    "name": "Frontier",
    "alternateName": "Frontier Communications",
    "url": "https://frontier.com",
    "logo": "https://frontier.com/helpcenter/~/media/HelpCenter/Images/customer-types-images/2021_frontier-red-header.ashx",
    "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+1 (800) 921-8101",
        "contactType": "customer service",
        "areaServed": "US",
        "availableLanguage": [
            "en",
            "es"
        ]
    },
    "sameAs": [
        "https://www.facebook.com/FrontierCorp",
        "https://twitter.com/FrontierCorp",
        "https://www.linkedin.com/company/frontier-communications",
        "https://www.youtube.com/user/FrontierCorp",
        "https://en.wikipedia.org/wiki/Frontier_Communications"
    ]
}
/login/ — no schema detected (entity gap)
/shop/deals/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://frontier.com/shop/deals.html",
                "url": "https://frontier.com/shop/deals",
                "name": "Frontier Internet Deals: Save on Internet, TV & More",
                "isPartOf": {
                    "@id": "https://frontier.com/#website"
                },
                "datePublished": "2024-12-12T23:16:58+00:00",
                "dateModified": "2026-05-21T20:34:24+00:00",
                "description": "Find the best Frontier Internet deals on entertainment, security, wi-fi coverage, & more. Fiber internet specials & discounts, act now!",
                "breadcrumb": {
                    "@id": "https://frontier.com/shop/deals#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://frontier.com/shop/deals"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://frontier.com/shop/deals#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://frontier.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "residential",
                        "item": "https://frontier.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 3,
                        "name": "Shop",
                        "item": "https://frontier.com/shop/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 4,
                        "name": "Deals"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://frontier.com/#website",
                "url": "https://frontier.com/",
                "name": "Frontier",
                "description": "",
                "publisher": {
                    "@id": "https://frontier.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://frontier.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://frontier.com/#organization",
                "name": "Frontier Communications",
                "url": "https://frontier.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://frontier.com/#/schema/logo/image/",
                    "url": "https://frontier.com/wp-content/uploads/2024/03/frontier-logo.svg",
                    "contentUrl": "https://frontier.com/wp-content/uploads/2024/03/frontier-logo.svg",
                    "width": 1,
                    "height": 1,
                    "caption": "Frontier Communications"
                },
                "image": {
                    "@id": "https://frontier.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/FrontierCorp",
                    "https://x.com/FrontierCorp",
                    "https://www.linkedin.com/company/163906/",
                    "https://www.youtube.com/user/FrontierCorp",
                    "https://www.instagram.com/frontierinternet"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Netflix & Pro Wi-Fi Bundle",
        "image": "https://frontier.com/dcaas-staticassets/1-15-25/images/2024-12-colorBlockOH_netflixBundle_600x400_x2.webp",
        "description": "A bundle including Netflix Premium with Whole-Home Wi-Fi and Wi-Fi Security",
        "brand": {
            "@type": "Brand",
            "name": "Frontier Internet"
        },
        "offers": {
            "@type": "Offer",
            "url": "https://frontier.com/shop/tv/netflix",
            "priceCurrency": "USD",
            "price": "30"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "YouTube TV Bundle",
        "image": "https://frontier.com/dcaas-staticassets/1-15-25/images/2024-12-colorBlockCarousel_TVLogoYT_600x400_x2.webp",
        "description": "Bundle for adding YouTube TV to your fiber internet plan",
        "brand": {
            "@type": "Brand",
            "name": "Frontier Internet"
        },
        "offers": {
            "@type": "Offer",
            "url": "https://frontier.com/shop/tv",
            "priceCurrency": "USD",
            "price": "72.99"
        }
    }
]
/shop/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
IT Services, Hosting & Managed Services
45.7 Avg BS

Based on 741 businesses audited.

BS Detector

IT Services, Hosting & Managed Services BS: Frontier Communications (frontier.com)

https://frontier.com 📍 Industry: IT Services, Hosting & Managed Services
45 BS / 100

Frontier delivers high commercial substance through transparent pricing and specific offers, but fails significantly on technical authority with broken core pages and empty metadata containers. The BS is concentrated in its ‘Trust Theatre’ (unverified reviews) and technical implementation rather than in its value proposition. It is a legitimate service provider hampered by generic marketing adjectives and a leaky digital experience.

Info Density Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
7
35% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
12
60% BS
Commodity Fingerprint Detection of industry clichés/templates.
8
53% BS
Identity & Authority Expert verifiability & Schema depth.
9
60% BS

Immediately repair the 404 error on the /shop/ URL to restore fundamental technical credibility. Replace generic power words like ‘blazing fast’ with specific technical performance data, such as ‘99.9% uptime’ or ‘sub-20ms latency’ metrics. Incorporate Person schema for technical leadership or product experts to bridge the authority gap. Link the review counts to a verified third-party platform (like Trustpilot or Consumer Affairs) to neutralize trust theatre penalties.

The site fits the Internet Service Provider (ISP) and connectivity infrastructure category. While it leans more towards residential services than the provided IT Services jargon (e.g., ‘DevOps enablement’), it fulfills the core ‘managed IT infrastructure’ requirement via fiber connectivity and bundled security services.

“The score of 45 is driven by the 'Trust and Proof' and 'Identity' pillars, specifically the technical failures (404 errors and empty homepage crawls) and the presence of unverified review signals. While the site provides high substance in its pricing, the 'bullshit' manifests as technical neglect and the use of industry-standard cliches. The strong schema data prevents the score from entering the 'High BS' range.”

Verified Analysis Date: May 28, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result