Training Example: The Antique Jewellery Company – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H2] Seal Your Love

[H3] with a One-of-a-Kind

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[H3] 800+ Unique Rings

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[H3] 77 Finds this Month

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[H1] No. 1 for Antique & Vintage Jewellery

950+ five star reviews

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[IMG: Early 20th Century Platinum Cluster Ring set with an Alexandrite & Diamonds]

[H4] Early 20th Century Platinum Cluster Ring set with an Alexandrite & Diamonds

[IMG: 18ct Gold Victorian Buckle Ring Which Opens To Reveal Hair]

[H4] 18ct Gold Victorian Buckle Ring Which Opens To Reveal Hair

[IMG: Art Deco 18ct White Gold Eternity Ring set with Emeralds]

[H4] Art Deco 18ct White Gold Eternity Ring set with Emeralds

[IMG: 18ct Gold Bracelet set with Square Cut Yellow Sapphires & Diamonds]

[H4] 18ct Gold Bracelet set with Square Cut Yellow Sapphires & Diamonds

[IMG: Victorian 15ct Gold Illusion Bangle]

[H4] Victorian 15ct Gold Illusion Bangle

[IMG: Art Deco Platinum Ring set with a Rectangular Cut Diamond]

[H4] Art Deco Platinum Ring set with a Rectangular Cut Diamond

[IMG: Early 20th Century 18ct Gold Ring set with a Cabochon Star Sapphire]

[H4] Early 20th Century 18ct Gold Ring set with a Cabochon Star Sapphire

[IMG: Art Deco Platinum, Natural Saltwater Pearl & Diamond Drop Earrings]

[H4] Art Deco Platinum, Natural Saltwater Pearl & Diamond Drop Earrings

[IMG: Edwardian 18ct Gold & Platinum, Ruby & Diamond Oval Cluster Ring]

[H4] Edwardian 18ct Gold & Platinum, Ruby & Diamond Oval Cluster Ring

[IMG: Art Deco Platinum Ring set with an Oval Sapphire & Small Diamonds]

[H4] Art Deco Platinum Ring set with an Oval Sapphire & Small Diamonds

[IMG: Early 20th Century Platinum Ring set with an Oval Cut Sapphire & Diamonds]

[H4] Early 20th Century Platinum Ring set with an Oval Cut Sapphire & Diamonds

[IMG: Retro 18ct White Gold Ring set with a Large Aquamarine with Diamond Shoulders]

[H4] Retro 18ct White Gold Ring set with a Large Aquamarine with Diamond Shoulders

[IMG: Victorian 15ct Gold & Silver Royal Blue Enamel & Rose Diamond Witch’s Heart Pendant]

[H4] Victorian 15ct Gold & Silver Royal Blue Enamel & Rose Diamond Witch’s Heart Pendant

[IMG: Mid 20th Century 14ct Gold Cluster Ring set with a Garnet Surrounded by Green Garnets]

[H4] Mid 20th Century 14ct Gold Cluster Ring set with a Garnet Surrounded by Green Garnets

[IMG: Victorian 18ct Gold, Five Stone Sapphire & Diamond Carved Half Hoop Ring]

[H4] Victorian 18ct Gold, Five Stone Sapphire & Diamond Carved Half Hoop Ring

[IMG: Edwardian 18ct Gold Sapphire & Diamond Cluster Ring]

[H4] Edwardian 18ct Gold Sapphire & Diamond Cluster Ring

[IMG: Georgian 15ct Gold Ornate Round Locket that Spells Regard]

[H4] Georgian 15ct Gold Ornate Round Locket that Spells Regard

[IMG: Art Deco French 18ct White Gold Angel]

[H4] Art Deco French 18ct White Gold Angel's Wing Earrings set with Diamonds

[IMG: Edwardian 18ct Gold Sapphire & Diamond Flower Cluster Ring]

[H4] Edwardian 18ct Gold Sapphire & Diamond Flower Cluster Ring

[IMG: Victorian 18ct Gold Signet Ring set with a Bloodstone]

[H4] Victorian 18ct Gold Signet Ring set with a Bloodstone

[IMG: Art Deco Platinum Three Stone Ring set with a Rectangular cut Emerald & Diamonds]

[H4] Art Deco Platinum Three Stone Ring set with a Rectangular cut Emerald & Diamonds

[IMG: French Early 20th Century 18ct Gold & Platinum, Large Emerald & Diamond Crossover Ring]

[H4] French Early 20th Century 18ct Gold & Platinum, Large Emerald & Diamond Crossover Ring

[IMG: Victorian 18ct Gold Ring set with Five Coloured Diamonds]

[H4] Victorian 18ct Gold Ring set with Five Coloured Diamonds

[IMG: Art Deco 18ct Gold, Calibre Cut Ruby & Diamond Octagonal Ring]

[H4] Art Deco 18ct Gold, Calibre Cut Ruby & Diamond Octagonal Ring

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[IMG: The Antique Jewellery Company Blog]

[IMG: Lauren Cuthbertson]

[H2] Lauren Cuthbertson
The ballet icon visits the AJC Townhouse and shares her love of antique jewellery.
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[H3] Shop by TypeShop All

[IMG: Antique rings]

[H4] Antique Rings

[IMG: Antique earrings]

[H4] Antique Earrings

[IMG: Antique necklaces]

[H4] Antique Necklaces

[IMG: Antique bracelets and bangles]

[H4] Antique Bracelets & Bangles

[IMG: Antique lockets]

[H4] Antique Lockets

[IMG: Antique pendants]

[H4] Antique Pendants

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[H4] Antique Brooches

[IMG: Antique jewellery for him]

[H4] For Him

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[IMG: Antique Jewellery Company Press]

[IMG: Antique Jewellery Company Press]

[H2] The AJC Townhouse
We look forward to welcoming you to the AJC Townhouse, our home in the heart of London's Mayfair - and one of London's best kept secrets.
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[IMG: The AJC Townhouse]

[IMG: Olly Gerrish]

[H2] Meet Olly Gerrish
Our world-renowned founder has been working with rare and beautiful jewellery for over 45 years. Only the very best antique and vintage jewellery makes her selection.
Read Olly's Story

Discover Olly's Favourite Pieces

[H2] Sustainable Luxury
When buying antique and vintage jewellery you are actively supporting our planet by buying in a sustainable and responsible way
Find Out More

[IMG: Sustainable Luxury]

[IMG: AJC Guarantee]

[H2] Our Guarantee
We are guided by our five core principles:
Quality
Rarity
Expertise
Peace of Mind
Personal Touch
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[H3] Worldwide Delivery
Complimentary on all orders

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[H3] Easy Returns
Free returns for up to 30 days

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[H3] Interest Free Payments
For all major credit/debit cards

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[H3] Free Sizing
On all ring purchases

[H3] From The Blog
Visit The Blog

[IMG: Celebrities who love antique jewellery]

[H3] 13 Celebrities Who Love Antique and Vintage Jewellery

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[IMG: Art Deco Jewellery]

[H3] A Guide to Art Deco Jewellery

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[IMG: Antique Engagement Rings]

[H3] Choosing the Perfect Engagement Ring

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[IMG: Reasons to buy antique jewellery]

[H3] 10 Reasons to Buy Antique & Vintage Jewellery

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[IMG: Antique Gemstones]

[H3] An A-Z of Gemstones

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[IMG: What’s the Difference Between Antique and Vintage Jewellery?]

[H3] What’s the Difference Between Antique and Vintage Jewellery?

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[IMG: Mourning Jewellery]

[H3] The Dark Beauty of Mourning Jewellery

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[IMG: Georgian Jewellery]

[H3] A Guide to Georgian Jewellery

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[IMG: Suffragette Jewellery]

[H3] Deeds, Words and Suffragette Jewellery

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[IMG: Georg Jensen]

[H3] Georg Jensen: Pioneering 20th Century Design

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[IMG: Antique Jewellery Boxes]

[H3] Antique Jewellery Boxes

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[IMG: Russian Wedding Rings]

[H3] Russian Wedding Rings

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[IMG: Antique Jewellery Company]

[H3] #antiquejewellerycompany
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[IMG: Antique Jewellery Company]

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[H3] Top Rated for Antique & Vintage Jewellery

[IMG: Google Ratings]

4.9

Out of 413 Reviews

Trustpilot

[IMG: Olly Gerrish]
"Professional, passionate and super efficient!"

Damiano, Milan

[IMG: Olly Gerrish]
"Purchased 5 or 6 items already from this shop and every time I am happy with the results. Quick shipment to Germany. Really satisfied, returning customer."

Remco, Germany

[IMG: Olly Gerrish]
"The place to find unusual and beautiful jewellery. Service is friendly and helpful and delivery extremely prompt."

Jenny, Marlborough

[IMG: Olly Gerrish]
"I love my ring so much. I've worn it everyday, even when I'm sleeping. Your collection and service are excellent. I would like to get my next one at your shop."

Makiko, Japan

[IMG: Olly Gerrish]
"Great website, great selection, London based, excellent & quick customer service. 10/10"

Tom, London

[IMG: Olly Gerrish]
"Always wonderful to work with. Piece was even beyond expectation! I will be back for more wonderful items!!"

Lisa, California

[IMG: Olly Gerrish]
"I live in Canada and was initially quite concerned at the prospect of buying jewellery online. However I could not be happier with my purchase and the speed in which I received my item. Could not say enough good things about the ring I purchased. Thank you."

Alistair, Canada

[IMG: Olly Gerrish]
"Buying an engagement ring isn't an easy experience but the team not only made the process pain free, they also helped me pick the perfect ring. Friendly, knowledgeable and with a great selection of antique rings. Would highly recommend."

Jack, London

[IMG: Olly Gerrish]
"Stellar team, great customer experience, knowledgeable and friendly. Will definitely be back."

Javier, London

[IMG: Olly Gerrish]
"The Interest Free Finance which is now available is also super easy to set up and use. Couldn't recommend AJC more highly! (She said yes!)"

Hallam, Sheffield

[IMG: Olly Gerrish]
"Amazing company, friendly and helpful staff, they’ve helped me choose the most beautiful gifts. I cannot recommend them enough."

Linda, London

[IMG: Olly Gerrish]
"Great customer service. Very helpful. Beautifully packaged. Could not have asked for more! Highly recommended."

Beverley, Staffordshire

[IMG: Olly Gerrish]
"I bought my gorgeous Georgian ring from this company and they have fulfilled all my expectations. It had to be resized and they did a beautiful job considering the design of the ring and the postage was insanely quick! The packaging of my new ring was absolutely gorgeous. Finished with a bow!"

Aimee, Reading

[IMG: Olly Gerrish]
"This is my favorite antique store to visit in London. I've been there my last two trips to London and each time I've gotten amazing pieces. Olly has a great eye and a wonderful collection to select from. I definitely plan on going the next time I'm in London!"

Claire, Los Angeles

[IMG: Olly Gerrish]
"I could not be happier with the customer service. Beautifully sourced antique jewellery, in a great central and traditional location. One very happy groom to be (fingers crossed)!"

Nicki-Joe, Yorkshire

[IMG: Olly Gerrish]
"Excellent service with personal attention to detail and the item fully matching the description and photograph. This is the first place I will go to for future purchases of fine antique jewellery."

Richard, Northumberland

[IMG: Olly Gerrish]
"Thank you for the whole experience. The website, your help and efficiency could hardly be bettered. Looking forward to seeing my new purchase."

Pauline, Spain

[IMG: Olly Gerrish]
"I live in the United States, and working with AJC was easier than going into a store here! They were easily accessible and we even did a video Skype session for additional looks. They had the ring sized and out and shipped to the USA by the next day. Simply an amazing customer experience!"

Benjamin, Atlanta

[IMG: Olly Gerrish]
"Wonderful selection of antique jewellery with fantastic customer service and punctual delivery!"

Ed, London

[IMG: Olly Gerrish]
"Fabulous service and customer care. I was very happy with the ring I purchased, it was just as beautiful in real life as displayed on the website. I would highly recommend The Antique Jewellery Company."

Anika, Surrey

[IMG: Olly Gerrish]
"Can't say enough about the amazing service we received. They have the most exquisite selection of jewellery and really take the time to help you decide. I would strongly recommend a visit."

Jane, London

[IMG: Olly Gerrish]
"Olly was so lovely and helpful, which is exactly what you need when you're buying an engagement ring."

Grant, New York

[IMG: Olly Gerrish]
"Service was unbeatable - worked to an extremely tight time scale and delivered without a hitch. The ring is perfect and I'm proud to see it on the hand of my fiancé. You guys have made us both very happy!"

Oscar Barrett, Kent

[IMG: Olly Gerrish]
"Excellent service - very personal, engaged and attentive. From advice on the provenance and suitability of the rings I had chosen, from a very well presented website, to ensuring that they arrived on time - faultless!"

Edward, Wiltshire

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Moonstone Engagement Rings

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[H1] Antique & Vintage Engagement Rings
Explore our unrivalled collection of unique and unusual antique and vintage engagement rings. Featuring exquisite rings from the Victorian, Edwardian, and Art Deco eras, we hope you find “the one” with free Australia-wide shipping.

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[IMG: AJC Monogram]
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[IMG: Discover our engagement ring guide]

[IMG: Engagement category]

[H3] Choosing the Perfect Engagement Ring

[IMG: We pick out the celebs that love antique jewellery]

[IMG: Discover the stars who love antique jewellery]

[H3] 13 Celebrities Who Love Antique and Vintage Jewellery

[IMG: AJC Lauren Cuthbertson champions the AJC]

[IMG: AJC Champions Category]

[H3] Lauren Cuthbertson

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[H1]
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[H1] Book An Appointment
Ready to take this further? Our top-rated team of experts is here to help. Book your private consultation with us below.

[IMG: Selling your Jewellery]
In Person, at The AJC Townhouse

[H4] Location

The AJC Townhouse
49 Maddox Street
London W1S 2PQ

[H4] Appointment Hours
Monday – Friday11am – 7pm
Weekend, Closed

Please Note:
Meetings are Strictly By Appointment Only.
Appointments are in one hour slots and commence on the hour, with the last slot being between 7–8pm.
Please call us or email us to let us know if you are running late.
If we do not hear from you 15 minutes after your time slot has commenced then we will consider your appointment cancelled. You will then need to reschedule your appointment by calling us or using our online booking form.
Please notify us if you would like to bring somebody along with you; unfortunately we cannot allow entry to unexpected visitors.
We can only accept two other visitors per appointment; if we are not made aware of their attendance in advance, they cannot be allowed entry.
We do not have access to jewellery outside of work hours.

[IMG: Virtual Appointment]
Virtually, via WhatsApp

[H4] Virtual Appointment Hours
Monday – Friday11am – 6pm
Sunday, Closed
Please Note:
Virtual appointments are in one hour slots and the last is between 6 – 7pm.
Appointments take place on WhatsApp Video, by default. Please let us know if you would prefer a different platform, such as Zoom.
Please call us or email us to let us know if you are running late.
If we do not hear from you 15 minutes after your time slot has commenced then we will consider your appointment cancelled. You will then need to reschedule your appointment by calling us or using our online booking form.
We do not have access to jewellery outside of work hours.

[IMG: Jewellery Viewings]

[H2] Jewellery Viewings
Browse our unrivalled collection of jewellery in the comfort and privacy of the AJC Townhouse, our Central London home.

[H2] Ring Sizing & Aftercare
Ready to be measured up? Need to collect your re-sized ring? For all your technical needs, we've got you covered.

[IMG: Aftercare]

[IMG: Engagement Rings for Dummies]

[H2] Engagement Rings for Dummies
Book your discreet, obligation-free consultation and let our friendly team of experts help guide you through this big life decision.

[H2] Virtual Appointments
Can't make it to us in person? We are at your service, virtually, wherever you are in the world.

[IMG: Virtual Viewings]

"Unlike most jewellers I have visited in the high street, the AJC is very different and I felt immediately at home and under no pressure to buy or to make a decision and move on. I cannot recommend the AJC highly enough"

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