Industry Context — Common BS Fingerprints in Jewelry, Luxury & High-End Goods
Generic Claims:
timeless elegance, exquisite craftsmanship, luxury you deserve, the finest materials…
Red Flags:
diamond or gemstone claims without certification body, no hallmarking information, ethical sourcing claims without documentation, luxury pricing with no verifiable material quality…
Semantic Drift Patterns:
homepage shows high-end pieces but pricing reveals costume jewellery, claims handcrafted but product descriptions suggest mass production, claims ethically sourced but no supply chain details, luxury positioning but products available on wholesale platforms…
Proof Expectations:
gemstone certification details (GIA, AGS, HRD), hallmarking and assay information, specific metal purity and provenance, named craftspeople or atelier details…
Graff
(https://www.graff.com) 📸 Data Snapshot: May 16, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Graff | UK Official Website | The Most Fabulous Jewels in the World (https://www.graff.com)
Title
Graff | UK Official Website | The Most Fabulous Jewels in the World
Meta
Discover the world of Graff. Home to fine diamonds and gems of unparalleled rarity, perfection and unrivalled beauty.
H2 Laurence Graff Signature
H2 Butterfly
H2 Wild Flower
H2 Tilda's Bow
H2 Classic Graff
H2 Icon
H2 Spiral
H2 Foufou
H2 Threads
H2 Be Together
H2 Follow Me
H2 Promise
H2 Paragon
H2 Flame
H2 Icon
H2 Constellation
H2 Legacy
H2 Laurence Graff Signature
NAV_HEADER_HEADING_REPEATED_BODY Shop Timeless Diamond Engagement Rings at Graff | Graff UK (https://graff.com/uk-en/engagement-bridal/engagement/engagement-rings/)
Title
Shop Timeless Diamond Engagement Rings at Graff | Graff UK
Meta
Unveil the beauty of Graff
H1 Engagement Rings
H2 Laurence Graff Signature
H2 Butterfly
H2 Wild Flower
H2 Tilda's Bow
H2 Classic Graff
H2 Icon
H2 Spiral
H2 Foufou
H2 Threads
H2 Be Together
H2 Follow Me
H2 Promise
H2 Paragon
H2 Flame
H2 Icon
H2 Constellation
H2 Legacy
H2 Laurence Graff Signature
H2 Promise
H2 Icon
H2 Paragon
H2 Flame
H2 Constellation
H2 Legacy
H2 Laurence Graff Signature
H2 Shape
HEADER_REPEATED Graff | UK Official Website | The Most Fabulous Jewels in the World (https://graff.com/eu-en/home/)
Title
Graff | UK Official Website | The Most Fabulous Jewels in the World
Meta
Discover the world of Graff. Home to fine diamonds and gems of unparalleled rarity, perfection and unrivalled beauty.
H2 Laurence Graff Signature
H2 Butterfly
H2 Wild Flower
H2 Tilda's Bow
H2 Classic Graff
H2 Icon
H2 Spiral
H2 Foufou
H2 Threads
H2 Be Together
H2 Follow Me
H2 Promise
H2 Paragon
H2 Flame
H2 Icon
H2 Constellation
H2 Legacy
H2 Laurence Graff Signature
NAV_HEADER_HEADING_REPEATED_BODY Butterfly Collection Diamond & Gemstone Jewellery | Graff (https://graff.com/uk-en/jewellery-collections/view-by-collection/butterfly/)
Title
Butterfly Collection Diamond & Gemstone Jewellery | Graff
Meta
Discover the signature Butterfly Jewellery Collection at Graff. Diamond jewellery inspired by the delicate form of the butterfly, a single beautiful motif.
H1 Butterfly
H2 Laurence Graff Signature
H2 Butterfly
H2 Wild Flower
H2 Tilda's Bow
H2 Classic Graff
H2 Icon
H2 Spiral
H2 Foufou
H2 Threads
H2 Be Together
H2 Follow Me
H2 Promise
H2 Paragon
H2 Flame
H2 Icon
H2 Constellation
H2 Legacy
H2 Laurence Graff Signature
H2 Butterfly
NAV_HEADER_HEADING_REPEATED_BODY High Jewellery | Extraordinary Fine Jewels | Graff (https://graff.com/uk-en/high-jewellery.html)
Title
High Jewellery | Extraordinary Fine Jewels | Graff
Meta
Discover the high jewellery collection from Graff. High jewellery of extraordinary beauty & one-of-a-kind rarity with unsurpassed standards of excellence.
H2 Laurence Graff Signature
H2 Butterfly
H2 Wild Flower
H2 Tilda's Bow
H2 Classic Graff
H2 Icon
H2 Spiral
H2 Foufou
H2 Threads
H2 Be Together
H2 Follow Me
H2 Promise
H2 Paragon
H2 Flame
H2 Icon
H2 Constellation
H2 Legacy
H2 Laurence Graff Signature
NAV_HEADER_HEADING_REPEATED_BODY Classic Graff Jewellery Collection | Diamond Jewellery | Graff (https://graff.com/uk-en/jewellery-collections/view-by-collection/classic-graff/)
Title
Classic Graff Jewellery Collection | Diamond Jewellery | Graff
Meta
Shop the signature Classic Graff diamond jewellery collection at Graff. Explore the purity of classic diamonds with jewellery in time-honoured designs.
H1 Classic Graff
H2 Laurence Graff Signature
H2 Butterfly
H2 Wild Flower
H2 Tilda's Bow
H2 Classic Graff
H2 Icon
H2 Spiral
H2 Foufou
H2 Threads
H2 Be Together
H2 Follow Me
H2 Promise
H2 Paragon
H2 Flame
H2 Icon
H2 Constellation
H2 Legacy
H2 Laurence Graff Signature
H2 Classic Graff
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.graff.com) Graff | UK Official Website | The Most Fabulous Jewels in the World
[IMG: Video shows model wearing Graff White Diamond High Jewellery suite] HIGH JEWELLERYThe Most Fabulous Jewels in the WorldDiscover discover [IMG: Video shows model wearing Graff Butterfly jewellery] JEWELLERYGraff ButterflyDiscover discover [IMG: Butterfly Sapphire, Paraiba Tourmaline and Diamond Pendant] Butterfly Sapphire, Paraiba Tourmaline and Diamond Pendant Shop Now [IMG: Butterfly Sapphire, Paraiba Tourmaline and Diamond Ear Climbers] Butterfly Sapphire, Paraiba Tourmaline and Diamond Ear Climbers Shop Now [IMG: Butterfly Sapphire, Paraiba Tourmaline and Diamond Mini Pendant] Butterfly Sapphire, Paraiba Tourmaline and Diamond Mini Pendant Shop Now [IMG: Triple Butterfly Sapphire, Paraiba Tourmaline and Diamond Ring] Triple Butterfly Sapphire, Paraiba Tourmaline and Diamond Ring Shop Now [IMG: Pavé Butterfly Diamond Pendant] Pavé Butterfly Diamond Pendant Shop Now [IMG: Pavé Butterfly Diamond Stud Earrings] Pavé Butterfly Diamond Stud Earrings Shop Now [IMG: Pavé Butterfly Diamond Bracelet] Pavé Butterfly Diamond Bracelet Shop Now [IMG: Pavé Butterfly Diamond Ring] Pavé Butterfly Diamond Ring Shop Now Shop the collection [IMG: Necklaces and Pendants - image shows Butterfly diamond necklace] Statement NecklacesSet with exceptional Graff diamonds, discover statement necklaces and pendants, designed to be worn solo or stacked and layered together.Shop Now Discover [IMG: Matching Sets - image shows model wearing matching Graff Butterfly necklace, earrings and rings] Perfectly PairedMix, match and make everyday diamonds your own with coveted jewellery collections.Shop Now Discover [IMG: image shows models wearing Graff diamond bridal jewellery] ENGAGEMENT & BRIDALFall in Love with GraffDiscover discover [IMG: Icon Round Diamond Engagement Ring] Icon Round Diamond Engagement Ring Shop Now [IMG: Icon Round Diamond Pendant] Icon Round Diamond Pendant Shop Now [IMG: Icon Round Diamond Earrings] Icon Round Diamond Earrings Shop Now [IMG: Icon Round and Pear Shape Open Diamond Bangle] Icon Round and Pear Shape Open Diamond Bangle Shop Now [IMG: Icon Oval Diamond Engagement Ring] Icon Oval Diamond Engagement Ring Shop Now [IMG: Icon Oval Diamond Pendant] Icon Oval Diamond Pendant Shop Now [IMG: Icon Oval Diamond Stud Earrings] Icon Oval Diamond Stud Earrings Shop Now [IMG: Icon Round and Emerald Cut Open Diamond Bangle] Icon Round and Emerald Cut Open Diamond Bangle Shop Now Shop Now [IMG: Classic Graff - image shows model wearing Classic Graff Diamond Jewellery] Classic GraffAt Graff, every jewellery creation stands as a testament to flawless radiance, breathtaking beauty and unrivalled desirability. Shop Now Shop Now [IMG: Image shows Graff Icon Engagement Ring] Engagement RingsEach Graff engagement ring is a remarkable masterpiece, thoughtfully designed and expertly crafted to highlight the distinctive character of its diamond.SHOP NOW Shop now The House of Graff Featured [IMG: Bridal Guides - image shows Graff diamond pear shape engagement ring] Bridal GuidesAt Graff, everything begins with the diamond – discover the Graff Difference.DISCOVER Discover [IMG: Graff boutique] Book an AppointmentDiscover our exemplary jewellery creations at your nearest Graff boutique.DISCOVER Discover [IMG: Image of Orbit in Shanghai where 65th Anniversary Graff exhibition took place] Unique SolitairesDiscover exceptional high jewellery creations thoughtfully designed and expertly crafted by Graff’s master artisans.DISCOVER Discover
5665 chars
SUB-PAGE (https://graff.com/uk-en/engagement-bridal/engagement/engagement-rings/) Shop Timeless Diamond Engagement Rings at Graff | Graff UK
[H1] Engagement Rings Shop our beautiful bridal jewellery collection. Diamond engagement rings, wedding bands and bridal accessories. Fall in love with a Graff diamond. [IMG: Graff Diamond Engagement] ENGAGEMENT & BRIDAL Engagement Rings ENGAGEMENT & BRIDAL EngagementRings Our engagement ring settings are inspired by the notable gemstones that have passed through the House of Graff. Each is uniquely crafted by the artisans who care for our record-breaking jewels to showcase the unique personality and passionate fire of the Graff diamond at its heart. [H2] Promise 3D [IMG: Promise Round Diamond Engagement Ring] [IMG: Promise Round Diamond Engagement Ring] [IMG: Promise Round Diamond Engagement Ring] Promise Round Diamond Engagement Ring baguette cut side stones, platinum from £5,500 (Incl. VAT) 3D [IMG: Promise Round Diamond Engagement Ring] [IMG: Promise Round Diamond Engagement Ring] [IMG: Promise Round Diamond Engagement Ring] Promise Round Diamond Engagement Ring pear shape side stones, platinum from £5,400 (Incl. VAT) 3D [IMG: Promise Oval Diamond Engagement Ring] [IMG: Promise Oval Diamond Engagement Ring] [IMG: Promise Oval Diamond Engagement Ring] Promise Oval Diamond Engagement Ring pear shape side stones, platinum from £5,300 (Incl. VAT) 3D [IMG: Promise Oval Diamond Engagement Ring] [IMG: Promise Oval Diamond Engagement Ring] [IMG: Promise Oval Diamond Engagement Ring] Promise Oval Diamond Engagement Ring baguette cut side stones, platinum from £7,400 (Incl. VAT) 3D [IMG: Promise Pear Shape Diamond Engagement Ring] [IMG: Promise Pear Shape Diamond Engagement Ring] [IMG: Promise Pear Shape Diamond Engagement Ring] Promise Pear Shape Diamond Engagement Ring pear shape side stones, platinum from £5,400 (Incl. VAT) 3D [IMG: Promise Pear Shape Diamond Engagement Ring] [IMG: Promise Pear Shape Diamond Engagement Ring] [IMG: Promise Pear Shape Diamond Engagement Ring] Promise Pear Shape Diamond Engagement Ring baguette cut side stones, platinum from £5,400 (Incl. VAT) 3D [IMG: Promise Emerald Cut Diamond Engagement Ring] [IMG: Promise Emerald Cut Diamond Engagement Ring] Promise Emerald Cut Diamond Engagement Ring baguette cut side stones, platinum from £5,200 (Incl. VAT) Boutique Exclusive [IMG: Promise Square Emerald Cut Diamond Engagement Ring] [IMG: Promise Square Emerald Cut Diamond Engagement Ring] [IMG: Promise Square Emerald Cut Diamond Engagement Ring] Promise Square Emerald Cut Diamond Engagement Ring baguette cut side stones, platinum Price on application 3D [IMG: Promise Heart Shape Diamond Engagement Ring] [IMG: Promise Heart Shape Diamond Engagement Ring] [IMG: Promise Heart Shape Diamond Engagement Ring] Promise Heart Shape Diamond Engagement Ring baguette cut side stones, platinum from £5,200 (Incl. VAT) 3D [IMG: Promise Heart Shape Diamond Engagement Ring] [IMG: Promise Heart Shape Diamond Engagement Ring] [IMG: Promise Heart Shape Diamond Engagement Ring] Promise Heart Shape Diamond Engagement Ring pear shape side stones, platinum from £6,200 (Incl. VAT) 3D [IMG: Promise Marquise Cut Diamond Engagement Ring] [IMG: Promise Marquise Cut Diamond Engagement Ring] [IMG: Promise Marquise Cut Diamond Engagement Ring] Promise Marquise Cut Diamond Engagement Ring baguette cut side stones, platinum from £8,800 (Incl. VAT) 3D [IMG: Promise Cushion Cut Yellow Diamond Engagement Ring] [IMG: Promise Cushion Cut Yellow Diamond Engagement Ring] Promise Cushion Cut Yellow Diamond Engagement Ring pear shape side stones, platinum and yellow gold from £30,000 (Incl. VAT) 3D [IMG: Promise Emerald Cut Yellow Diamond Engagement Ring] [IMG: Promise Emerald Cut Yellow Diamond Engagement Ring] [IMG: Promise Emerald Cut Yellow Diamond Engagement Ring] Promise Emerald Cut Yellow Diamond Engagement Ring baguette cut side stones, platinum and yellow gold Price on application [IMG: Promise Radiant Cut Yellow Diamond Engagement Ring] [IMG: Promise Radiant Cut Yellow Diamond Engagement Ring] [IMG: Promise Radiant Cut Yellow Diamond Engagement Ring] Promise Radiant Cut Yellow Diamond Engagement Ring baguette cut side stones, platinum and yellow gold from £28,000 (Incl. VAT) 3D [IMG: Promise Oval Yellow Diamond Engagement Ring] [IMG: Promise Oval Yellow Diamond Engagement Ring] [IMG: Promise Oval Yellow Diamond Engagement Ring] Promise Oval Yellow Diamond Engagement Ring pear shape side stones, platinum and yellow gold from £65,500 (Incl. VAT) [IMG: Promise Oval Yellow Diamond Engagement Ring] [IMG: Promise Oval Yellow Diamond Engagement Ring] [IMG: Promise Oval Yellow Diamond Engagement Ring] Promise Oval Yellow Diamond Engagement Ring baguette cut side stones, platinum and yellow gold £84,500 (Incl. VAT) [H2] Icon 3D [IMG: Icon Round Diamond Engagement Ring] [IMG: Icon Round Diamond Engagement Ring] [IMG: Icon Round Diamond Engagement Ring] Icon Round Diamond Engagement Ring diamond pavé band, white gold from £7,000 (Incl. VAT) 3D [IMG: Icon Pear Shape Diamond Engagement Ring] [IMG: Icon Pear Shape Diamond Engagement Ring] [IMG: Icon Pear Shape Diamond Engagement Ring] Icon Pear Shape Diamond Engagement Ring diamond pavé band, white gold from £6,400 (Incl. VAT) 3D [IMG: Icon Emerald Cut Diamond Engagement Ring] [IMG: Icon Emerald Cut Diamond Engagement Ring] [IMG: Icon Emerald Cut Diamond Engagement Ring] Icon Emerald Cut Diamond Engagement Ring diamond pavé band, white gold from £6,800 (Incl. VAT) 3D [IMG: Icon Oval Diamond Engagement Ring] [IMG: Icon Oval Diamond Engagement Ring] [IMG: Icon Oval Diamond Engagement Ring] Icon Oval Diamond Engagement Ring diamond pavé band, white gold from £6,200 (Incl. VAT) 3D [IMG: Icon Cushion Cut Diamond Engagement Ring] [IMG: Icon Cushion Cut Diamond Engagement Ring] [IMG: Icon Cushion Cut Diamond Engagement Ring] Icon Cushion Cut Diamond Engagement Ring diamond pavé band, white gold from £51,000 (Incl. VAT) 3D [IMG: Icon Heart Shape Diamond Engagement Ring] [IMG: Icon Heart Shape Diamond Engagement Ring] [IMG: Icon Heart Shape Diamond Engagement Ring] Icon Heart Shape Diamond Engagement Ring diamond pavé band, white gold from £7,200 (Incl. VAT) 3D [IMG: Icon Radiant Cut Yellow and White Diamond Engagement Ring] [IMG: Icon Radiant Cut Yellow and White Diamond Engagement Ring] [IMG: Icon Radiant Cut Yellow and White Diamond Engagement Ring] Icon Radiant Cut Yellow and White Diamond Engagement Ring DIAMOND PAVÉ BAND, WHITE GOLD AND YELLOW GOLD from £35,500 (Incl. VAT) 3D [IMG: Icon Oval Yellow and White Diamond Engagement Ring] [IMG: Icon Oval Yellow and White Diamond Engagement Ring] [IMG: Icon Oval Yellow and White Diamond Engagement Ring] Icon Oval Yellow and White Diamond Engagement Ring DIAMOND PAVÉ BAND, WHITE GOLD AND YELLOW GOLD from £22,500 (Incl. VAT) 3D [IMG: Icon Cushion Cut Yellow and White Diamond Engagement Ring] [IMG: Icon Cushion Cut Yellow and White Diamond Engagement Ring] [IMG: Icon Cushion Cut Yellow and White Diamond Engagement Ring] Icon Cushion Cut Yellow and White Diamond Engagement Ring diamond pavé band, white gold from £16,000 (Incl. VAT) [IMG: Icon Pear Cut Yellow Diamond Engagement Ring] [IMG: Icon Pear Cut Yellow Diamond Engagement Ring] [IMG: Icon Pear Cut Yellow Diamond Engagement Ring] Icon Pear Cut Yellow Diamond Engagement Ring yellow diamond pavé band, yellow gold £43,500 (Incl. VAT) [IMG: Icon Radiant Cut Yellow Diamond Engagement Ring] [IMG: Icon Radiant Cut Yellow Diamond Engagement Ring] [IMG: Icon Radiant Cut Yellow Diamond Engagement Ring] Icon Radiant Cut Yellow Diamond Engagement Ring yellow diamond pavé band, yellow gold from £37,000 (Incl. VAT) 3D [IMG: Icon Cushion Cut Yellow Diamond Engagement Ring] [IMG: Icon Cushion Cut Yellow Diamond Engagement Ring] [IMG: Icon Cushion Cut Yellow Diamond Engagement Ring] Icon Cushion Cut Yellow Diamond Engagement Ring yellow diamond pavé band, yellow gold from £44,500 (Incl. VAT) [IMG: Icon Three Stone Round Diamond Engagement Ring] [IMG: Icon Three Stone Round Diamond Engagement Ring] [IMG: Icon Three Stone Round Diamond Engagement Ring] Icon Three Stone Round Diamond Engagement Ring diamond pavé band, white gold £13,500 (Incl. VAT) 3D [IMG: Icon Three Stone Oval Diamond Engagement Ring] [IMG: Icon Three Stone Oval Diamond Engagement Ring] [IMG: Icon Three Stone Oval Diamond Engagement Ring] Icon Three Stone Oval Diamond Engagement Ring diamond pavé band, white gold £11,000 (Incl. VAT) [IMG: Icon Oval Ruby and Diamond Engagement Ring] [IMG: Icon Oval Ruby and Diamond Engagement Ring] [IMG: Icon Oval Ruby and Diamond Engagement Ring] Icon Oval Ruby and Diamond Engagement Ring DIAMOND PAVÉ BAND, WHITE GOLD from £51,500 (Incl. VAT) [IMG: Icon Round Diamond Engagement Ring] [IMG: Icon Round Diamond Engagement Ring] [IMG: Icon Round Diamond Engagement Ring] Icon Round Diamond Engagement Ring Diamond pavé band, Yellow Gold from £6,800 (Incl. VAT) [H2] Paragon 3D [IMG: Paragon Round Diamond Engagement Ring] [IMG: Paragon Round Diamond Engagement Ring] [IMG: Paragon Round Diamond Engagement Ring] Paragon Round Diamond Engagement Ring platinum from £4,600 (Incl. VAT) [IMG: Paragon Emerald Cut Diamond Engagement Ring] [IMG: Paragon Emerald Cut Diamond Engagement Ring] [IMG: Paragon Emerald Cut Diamond Engagement Ring] Paragon Emerald Cut Diamond Engagement Ring platinum from
15000 chars
SUB-PAGE (https://graff.com/eu-en/home/) Graff | UK Official Website | The Most Fabulous Jewels in the World
[IMG: Video shows model wearing Graff White Diamond High Jewellery suite] HIGH JEWELLERYThe Most Fabulous Jewels in the WorldDiscover discover [IMG: Video shows model wearing Graff Butterfly jewellery] JEWELLERYGraff ButterflyDiscover discover [IMG: Butterfly Sapphire, Paraiba Tourmaline and Diamond Pendant] Butterfly Sapphire, Paraiba Tourmaline and Diamond Pendant Shop Now [IMG: Butterfly Sapphire, Paraiba Tourmaline and Diamond Ear Climbers] Butterfly Sapphire, Paraiba Tourmaline and Diamond Ear Climbers Shop Now [IMG: Butterfly Sapphire, Paraiba Tourmaline and Diamond Mini Pendant] Butterfly Sapphire, Paraiba Tourmaline and Diamond Mini Pendant Shop Now [IMG: Triple Butterfly Sapphire, Paraiba Tourmaline and Diamond Ring] Triple Butterfly Sapphire, Paraiba Tourmaline and Diamond Ring Shop Now [IMG: Pavé Butterfly Diamond Pendant] Pavé Butterfly Diamond Pendant Shop Now [IMG: Pavé Butterfly Diamond Stud Earrings] Pavé Butterfly Diamond Stud Earrings Shop Now [IMG: Pavé Butterfly Diamond Bracelet] Pavé Butterfly Diamond Bracelet Shop Now [IMG: Pavé Butterfly Diamond Ring] Pavé Butterfly Diamond Ring Shop Now Shop the collection [IMG: Necklaces and Pendants - image shows Butterfly diamond necklace] Statement NecklacesSet with exceptional Graff diamonds, discover statement necklaces and pendants, designed to be worn solo or stacked and layered together.Shop Now Discover [IMG: Matching Sets - image shows model wearing matching Graff Butterfly necklace, earrings and rings] Perfectly PairedMix, match and make everyday diamonds your own with coveted jewellery collections.Shop Now Discover [IMG: image shows models wearing Graff diamond bridal jewellery] ENGAGEMENT & BRIDALFall in Love with GraffDiscover discover [IMG: Icon Round Diamond Engagement Ring] Icon Round Diamond Engagement Ring Shop Now [IMG: Icon Round Diamond Pendant] Icon Round Diamond Pendant Shop Now [IMG: Icon Round Diamond Earrings] Icon Round Diamond Earrings Shop Now [IMG: Icon Round and Pear Shape Open Diamond Bangle] Icon Round and Pear Shape Open Diamond Bangle Shop Now [IMG: Icon Oval Diamond Engagement Ring] Icon Oval Diamond Engagement Ring Shop Now [IMG: Icon Oval Diamond Pendant] Icon Oval Diamond Pendant Shop Now [IMG: Icon Oval Diamond Stud Earrings] Icon Oval Diamond Stud Earrings Shop Now [IMG: Icon Round and Emerald Cut Open Diamond Bangle] Icon Round and Emerald Cut Open Diamond Bangle Shop Now Shop Now [IMG: Classic Graff - image shows model wearing Classic Graff Diamond Jewellery] Classic GraffAt Graff, every jewellery creation stands as a testament to flawless radiance, breathtaking beauty and unrivalled desirability. Shop Now Shop Now [IMG: Image shows Graff Icon Engagement Ring] Engagement RingsEach Graff engagement ring is a remarkable masterpiece, thoughtfully designed and expertly crafted to highlight the distinctive character of its diamond.SHOP NOW Shop now The House of Graff Featured [IMG: Bridal Guides - image shows Graff diamond pear shape engagement ring] Bridal GuidesAt Graff, everything begins with the diamond – discover the Graff Difference.DISCOVER Discover [IMG: Graff boutique] Book an AppointmentDiscover our exemplary jewellery creations at your nearest Graff boutique.DISCOVER Discover [IMG: Image of Orbit in Shanghai where 65th Anniversary Graff exhibition took place] Unique SolitairesDiscover exceptional high jewellery creations thoughtfully designed and expertly crafted by Graff’s master artisans.DISCOVER Discover
5665 chars
SUB-PAGE (https://graff.com/uk-en/jewellery-collections/view-by-collection/butterfly/) Butterfly Collection Diamond & Gemstone Jewellery | Graff
[IMG: Graff Diamond Necklace] JEWELLERYButterflyJEWELLERYButterfly Discover the Graff Butterfly collection. Diamonds in Flight, inspired by nature’s most ethereal creature. [H1] Butterfly Shop the Butterfly jewellery collection from Graff. Beautifully designed diamond jewellery inspired by the perfect and delicate form of the butterfly. View All Products [H2] Butterfly [IMG: Butterfly Diamond Pendant] [IMG: Butterfly Diamond Pendant] [IMG: Butterfly Diamond Pendant] Butterfly Diamond Pendant White Gold £3,800 (Incl. VAT) [IMG: Butterfly Diamond Hoop Earrings] [IMG: Butterfly Diamond Hoop Earrings] [IMG: Butterfly Diamond Hoop Earrings] Butterfly Diamond Hoop Earrings White Gold £3,100 (Incl. VAT) [IMG: Butterfly Diamond Bracelet] [IMG: Butterfly Diamond Bracelet] [IMG: Butterfly Diamond Bracelet] Butterfly Diamond Bracelet White Gold £3,300 (Incl. VAT) [IMG: Butterfly Diamond Ring] [IMG: Butterfly Diamond Ring] [IMG: Butterfly Diamond Ring] Butterfly Diamond Ring White Gold £2,100 (Incl. VAT) [IMG: Butterfly Diamond Ear Cuff] [IMG: Butterfly Diamond Ear Cuff] [IMG: Butterfly Diamond Ear Cuff] Butterfly Diamond Ear Cuff White Gold £1,600 (Incl. VAT) 3D [IMG: Triple Butterfly Silhouette Diamond Ring] [IMG: Triple Butterfly Silhouette Diamond Ring] [IMG: Triple Butterfly Silhouette Diamond Ring] Triple Butterfly Silhouette Diamond Ring white gold £7,400 (Incl. VAT) 3D [IMG: Multi Butterfly Silhouette Diamond Pendant] [IMG: Multi Butterfly Silhouette Diamond Pendant] [IMG: Multi Butterfly Silhouette Diamond Pendant] Multi Butterfly Silhouette Diamond Pendant white gold £8,650 (Incl. VAT) [IMG: Butterfly Silhouette Diamond Mini Stud Earrings] [IMG: Butterfly Silhouette Diamond Mini Stud Earrings] [IMG: Butterfly Silhouette Diamond Mini Stud Earrings] Butterfly Silhouette Diamond Mini Stud Earrings white gold £9,800 (Incl. VAT) 3D [IMG: Butterfly Silhouette Open Diamond Bangle] [IMG: Butterfly Silhouette Open Diamond Bangle] [IMG: Butterfly Silhouette Open Diamond Bangle] Butterfly Silhouette Open Diamond Bangle white gold £11,200 (Incl. VAT) 3D [IMG: Butterfly Silhouette Diamond Mini Pendant] [IMG: Butterfly Silhouette Diamond Mini Pendant] Butterfly Silhouette Diamond Mini Pendant white gold £5,550 (Incl. VAT) [IMG: Image shows model wearing Graff Butterfly bracelet and ring] Discover 3D [IMG: Triple Butterfly Silhouette Diamond Earrings] [IMG: Triple Butterfly Silhouette Diamond Earrings] [IMG: Triple Butterfly Silhouette Diamond Earrings] Triple Butterfly Silhouette Diamond Earrings white gold £12,600 (Incl. VAT) 3D [IMG: Butterfly Silhouette Diamond Mini Bracelet] [IMG: Butterfly Silhouette Diamond Mini Bracelet] [IMG: Butterfly Silhouette Diamond Mini Bracelet] Butterfly Silhouette Diamond Mini Bracelet white gold £7,950 (Incl. VAT) 3D [IMG: Double Butterfly Silhouette Diamond Pendant] [IMG: Double Butterfly Silhouette Diamond Pendant] [IMG: Double Butterfly Silhouette Diamond Pendant] Double Butterfly Silhouette Diamond Pendant white gold £6,600 (Incl. VAT) 3D [IMG: Butterfly Silhouette Diamond Mini Ring] [IMG: Butterfly Silhouette Diamond Mini Ring] [IMG: Butterfly Silhouette Diamond Mini Ring] Butterfly Silhouette Diamond Mini Ring white gold £4,900 (Incl. VAT) 3D [IMG: Butterfly Silhouette Diamond Drop Earrings] [IMG: Butterfly Silhouette Diamond Drop Earrings] [IMG: Butterfly Silhouette Diamond Drop Earrings] Butterfly Silhouette Diamond Drop Earrings white gold £11,000 (Incl. VAT) 3D [IMG: Butterfly Silhouette Diamond Pendant] [IMG: Butterfly Silhouette Diamond Pendant] [IMG: Butterfly Silhouette Diamond Pendant] Butterfly Silhouette Diamond Pendant white gold £7,900 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Necklace] [IMG: Pavé Butterfly Diamond Necklace] [IMG: Pavé Butterfly Diamond Necklace] Pavé Butterfly Diamond Necklace white gold £122,000 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Drop Earrings] [IMG: Pavé Butterfly Diamond Drop Earrings] [IMG: Pavé Butterfly Diamond Drop Earrings] Pavé Butterfly Diamond Drop Earrings white gold £20,500 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Bracelet] [IMG: Pavé Butterfly Diamond Bracelet] [IMG: Pavé Butterfly Diamond Bracelet] Pavé Butterfly Diamond Bracelet WHITE GOLD £31,300 (Incl. VAT) 3D [IMG: Triple Pavé Butterfly Diamond Small Ring] [IMG: Triple Pavé Butterfly Diamond Small Ring] [IMG: Triple Pavé Butterfly Diamond Small Ring] Triple Pavé Butterfly Diamond Small Ring white gold £21,000 (Incl. VAT) [IMG: Image show Graff Butterfly diamond ring] Discover 3D [IMG: Pavé Butterfly Diamond Pendant] [IMG: Pavé Butterfly Diamond Pendant] [IMG: Pavé Butterfly Diamond Pendant] Pavé Butterfly Diamond Pendant white gold £16,000 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Ring] [IMG: Pavé Butterfly Diamond Ring] [IMG: Pavé Butterfly Diamond Ring] Pavé Butterfly Diamond Ring white gold £11,800 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Necklace] [IMG: Pavé Butterfly Diamond Necklace] [IMG: Pavé Butterfly Diamond Necklace] Pavé Butterfly Diamond Necklace White Gold £53,500 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Stud Earrings] [IMG: Pavé Butterfly Diamond Stud Earrings] [IMG: Pavé Butterfly Diamond Stud Earrings] Pavé Butterfly Diamond Stud Earrings white gold £18,900 (Incl. VAT) [IMG: Butterfly Ruby, Pink Sapphire and Diamond Pendant] [IMG: Butterfly Ruby, Pink Sapphire and Diamond Pendant] [IMG: Butterfly Ruby, Pink Sapphire and Diamond Pendant] Butterfly Ruby, Pink Sapphire and Diamond Pendant White Gold £41,000 (Incl. VAT) [IMG: Butterfly Ruby, Pink Sapphire and Diamond Earrings] [IMG: Butterfly Ruby, Pink Sapphire and Diamond Earrings] Butterfly Ruby, Pink Sapphire and Diamond Earrings White Gold £18,900 (Incl. VAT) [IMG: Butterfly Ruby, Pink Sapphire and Diamond Bracelet] [IMG: Butterfly Ruby, Pink Sapphire and Diamond Bracelet] Butterfly Ruby, Pink Sapphire and Diamond Bracelet White Gold £55,000 (Incl. VAT) [IMG: Butterfly Ruby, Pink Sapphire and Diamond Ear Climbers] [IMG: Butterfly Ruby, Pink Sapphire and Diamond Ear Climbers] [IMG: Butterfly Ruby, Pink Sapphire and Diamond Ear Climbers] Butterfly Ruby, Pink Sapphire and Diamond Ear Climbers White Gold £33,000 (Incl. VAT) 3D [IMG: Butterfly Petite Pavé Diamond Line Pendant] [IMG: Butterfly Petite Pavé Diamond Line Pendant] [IMG: Butterfly Petite Pavé Diamond Line Pendant] Butterfly Petite Pavé Diamond Line Pendant WHITE GOLD £5,050 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Petite Ear Climbers] [IMG: Pavé Butterfly Diamond Petite Ear Climbers] [IMG: Pavé Butterfly Diamond Petite Ear Climbers] Pavé Butterfly Diamond Petite Ear Climbers WHITE GOLD £4,600 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Petite Bracelet] [IMG: Pavé Butterfly Diamond Petite Bracelet] [IMG: Pavé Butterfly Diamond Petite Bracelet] Pavé Butterfly Diamond Petite Bracelet WHITE GOLD £2,500 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Petite Stud Earrings] [IMG: Pavé Butterfly Diamond Petite Stud Earrings] [IMG: Pavé Butterfly Diamond Petite Stud Earrings] Pavé Butterfly Diamond Petite Stud Earrings white gold £1,800 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Small Stud Earrings] [IMG: Pavé Butterfly Diamond Small Stud Earrings] [IMG: Pavé Butterfly Diamond Small Stud Earrings] Pavé Butterfly Diamond Small Stud Earrings white gold £8,850 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Small Pendant] [IMG: Pavé Butterfly Diamond Small Pendant] [IMG: Pavé Butterfly Diamond Small Pendant] Pavé Butterfly Diamond Small Pendant white gold £7,050 (Incl. VAT) [IMG: Image shows model wearing Graff Butterfly Classic diamond earrings and ring] Discover [IMG: Pavé Butterfly Mini Diamond Drop Earrings] [IMG: Pavé Butterfly Mini Diamond Drop Earrings] [IMG: Pavé Butterfly Mini Diamond Drop Earrings] Pavé Butterfly Mini Diamond Drop Earrings WHITE GOLD £11,600 (Incl. VAT) 3D [IMG: Pavé Butterfly Diamond Small Ring] [IMG: Pavé Butterfly Diamond Small Ring] [IMG: Pavé Butterfly Diamond Small Ring] Pavé Butterfly Diamond Small Ring white gold £7,150 (Incl. VAT) 3D [IMG: Classic Butterfly Petite Diamond Ring] [IMG: Classic Butterfly Petite Diamond Ring] [IMG: Classic Butterfly Petite Diamond Ring] Classic Butterfly Petite Diamond Ring WHITE GOLD £14,700 (Incl. VAT) [IMG: Classic Butterfly Petite Diamond Ear Climber] [IMG: Classic Butterfly Petite Diamond Ear Climber] Classic Butterfly Petite Diamond Ear Climber WHITE GOLD £22,100 (Incl. VAT) [IMG: Classic Butterfly Petite Diamond Necklace] [IMG: Classic Butterfly Petite Diamond Necklace] [IMG: Classic Butterfly Petite Diamond Necklace] Classic Butterfly Petite Diamond Necklace WHITE GOLD £34,700 (Incl. VAT) 3D [IMG: Classic Butterfly Diamond Stud Earrings] [IMG: Classic Butterfly Diamond Stud Earrings]
15000 chars
SUB-PAGE (https://graff.com/uk-en/high-jewellery.html) High Jewellery | Extraordinary Fine Jewels | Graff
High JewelleryThe Most Fabulous Jewels in the WorldGraff has pioneered the evolution of High Jewellery for over 65 years, with creations adorned with rare diamonds and gemstones. Alluring and timeless, each jewel is sculpted to reveal character and intensity across every facet. Yellow Diamond High JewelleryGolden LightDiscover discover White Diamond High JewelleryEnduring TreasuresDiscover discover Emerald High Jewellery Verdant SplendourDiscover discover Sapphire High JewelleryMagnetic PowerDiscover discover Discover High Jewellery Creations FEATURED [IMG: Image shows Graff High Jewellery Diamond and Emerald necklace] Unique CreationsUniqueCreationsHandcrafted by our skilled master artisans, the Unique Creations have a beauty and a glamour that is unmistakably Graff. Discover discover [IMG: Graff sapphire high jewellery] Ruby High JewelleryRuby HighJewelleryExplore High Jewellery creations, featuring the most exquisite rubies every discovered. Discover discover [IMG: Graff yellow diamond high jewellery] Unique SolitairesUniqueSolitairesA peerless expression of diamond artistry, our Unique Solitaires are coveted centre stones meticulously cut and polished to reveal their purity and brilliance.Discover discover
1837 chars
SUB-PAGE (https://graff.com/uk-en/jewellery-collections/view-by-collection/classic-graff/) Classic Graff Jewellery Collection | Diamond Jewellery | Graff
[IMG: Graff Diamond Necklace] JEWELLERYClassic GraffJEWELLERYClassic Graff Shop the Classic Graff jewellery collection from Graff. Beautifully designed diamond jewellery that celebrates the purity of classic diamonds. [H1] Classic Graff Shop the Classic Graff jewellery collection from Graff. Beautifully designed diamond jewellery that celebrates the purity of classic diamonds. View All Products [H2] Classic Graff 3D [IMG: Round Diamond Necklace] [IMG: Round Diamond Necklace] [IMG: Round Diamond Necklace] Round Diamond Necklace white gold, 0.50 carat £108,000 (Incl. VAT) 3D [IMG: Round Diamond Large Hoop Earrings] [IMG: Round Diamond Large Hoop Earrings] [IMG: Round Diamond Large Hoop Earrings] Round Diamond Large Hoop Earrings WHITE GOLD, 0.06 CARATS £31,500 (Incl. VAT) 3D [IMG: Round Diamond Bracelet] [IMG: Round Diamond Bracelet] [IMG: Round Diamond Bracelet] Round Diamond Bracelet white gold, 0.15 carat £46,200 (Incl. VAT) 3D [IMG: Castle Set Round Diamond Wedding Band] [IMG: Castle Set Round Diamond Wedding Band] [IMG: Castle Set Round Diamond Wedding Band] Castle Set Round Diamond Wedding Band platinum, 0.10 carat £11,200 (Incl. VAT) 3D [IMG: Heart Shape Diamond Bracelet] [IMG: Heart Shape Diamond Bracelet] [IMG: Heart Shape Diamond Bracelet] Heart Shape Diamond Bracelet white gold £29,400 (Incl. VAT) 3D [IMG: Heart Shape Diamond Wedding Band] [IMG: Heart Shape Diamond Wedding Band] [IMG: Heart Shape Diamond Wedding Band] Heart Shape Diamond Wedding Band platinum, 0.20 carat from £24,500 (Incl. VAT) 3D [IMG: Heart Shape Diamond Pendant] [IMG: Heart Shape Diamond Pendant] [IMG: Heart Shape Diamond Pendant] Heart Shape Diamond Pendant PLATINUM AND WHITE GOLD from £3,500 (Incl. VAT) 3D [IMG: Heart Shape Diamond Stud Earrings] [IMG: Heart Shape Diamond Stud Earrings] [IMG: Heart Shape Diamond Stud Earrings] Heart Shape Diamond Stud Earrings platinum and white gold from £11,000 (Incl. VAT) 3D [IMG: Round Diamond Pendant] [IMG: Round Diamond Pendant] [IMG: Round Diamond Pendant] Round Diamond Pendant platinum and white gold from £4,300 (Incl. VAT) 3D [IMG: Round Diamond Stud Earrings] [IMG: Round Diamond Stud Earrings] [IMG: Round Diamond Stud Earrings] Round Diamond Stud Earrings platinum and white gold from £6,600 (Incl. VAT) [IMG: Image shows Graff Classic Diamond Engagement Rings and Bracelet] Discover 3D [IMG: Round Diamond Wedding Band] [IMG: Round Diamond Wedding Band] [IMG: Round Diamond Wedding Band] Round Diamond Wedding Band white gold £4,100 (Incl. VAT) 3D [IMG: Round Diamond Slim Bracelet] [IMG: Round Diamond Slim Bracelet] [IMG: Round Diamond Slim Bracelet] Round Diamond Slim Bracelet white gold, 0.10 carat £28,400 (Incl. VAT) 3D [IMG: Round Diamond Hoop Earrings] [IMG: Round Diamond Hoop Earrings] Round Diamond Hoop Earrings WHITE GOLD, 0.05 CARATS £23,700 (Incl. VAT) 3D [IMG: Shared Claw Round Diamond Wedding Band] [IMG: Shared Claw Round Diamond Wedding Band] Shared Claw Round Diamond Wedding Band platinum, 0.20 carat £25,400 (Incl. VAT) 3D [IMG: Pear Shape Diamond Solitaire Pendant] [IMG: Pear Shape Diamond Solitaire Pendant] Pear Shape Diamond Solitaire Pendant PLATINUM AND WHITE GOLD from £3,600 (Incl. VAT) [IMG: Round Diamond Solitaire Earrings] [IMG: Round Diamond Solitaire Earrings] [IMG: Round Diamond Solitaire Earrings] Round Diamond Solitaire Earrings platinum and white gold from £12,000 (Incl. VAT) 3D [IMG: Emerald Cut Diamond Pendant] [IMG: Emerald Cut Diamond Pendant] [IMG: Emerald Cut Diamond Pendant] Emerald Cut Diamond Pendant WHITE GOLD, PLATINUM from £3,700 (Incl. VAT) [IMG: Oval Diamond Earrings] [IMG: Oval Diamond Earrings] Oval Diamond Earrings White Gold Price on application [IMG: Round Diamond Necklace] [IMG: Round Diamond Necklace] [IMG: Round Diamond Necklace] Round Diamond Necklace white gold, 0.40 carat £67,500 (Incl. VAT) 3D [IMG: Oval Cut Diamond Bracelet] [IMG: Oval Cut Diamond Bracelet] [IMG: Oval Cut Diamond Bracelet] Oval Cut Diamond Bracelet WHITE GOLD, 0.20 CARAT £72,000 (Incl. VAT) [IMG: Image shows Graff Classic Diamond Rings and bracelets] Discover 3D [IMG: Round Diamond Cross Large Pendant] [IMG: Round Diamond Cross Large Pendant] [IMG: Round Diamond Cross Large Pendant] Round Diamond Cross Large Pendant white gold, 0.30 carat £31,000 (Incl. VAT) [IMG: Round Diamond Hoop Earrings] [IMG: Round Diamond Hoop Earrings] Round Diamond Hoop Earrings WHITE GOLD, 0.20 CARATS £62,000 (Incl. VAT) [IMG: Emerald Cut Diamond Pendant] Emerald Cut Diamond Pendant PLATINUM AND WHITE GOLD £27,000 (Incl. VAT) [IMG: Square Cut Diamond Hoop Earrings] [IMG: Square Cut Diamond Hoop Earrings] Square Cut Diamond Hoop Earrings White Gold £54,500 (Incl. VAT) 3D [IMG: Emerald Cut Diamond Wedding Band] [IMG: Emerald Cut Diamond Wedding Band] [IMG: Emerald Cut Diamond Wedding Band] Emerald Cut Diamond Wedding Band PLATINUM, 0.25 CARAT from £34,200 (Incl. VAT) 3D [IMG: Emerald Cut and Round Diamond Earrings] [IMG: Emerald Cut and Round Diamond Earrings] [IMG: Emerald Cut and Round Diamond Earrings] Emerald Cut and Round Diamond Earrings PLATINUM AND WHITE GOLD £24,700 (Incl. VAT) 3D [IMG: Emerald Cut Diamond Line Bracelet] [IMG: Emerald Cut Diamond Line Bracelet] [IMG: Emerald Cut Diamond Line Bracelet] Emerald Cut Diamond Line Bracelet White Gold, 0.10 carat £43,100 (Incl. VAT) 3D [IMG: Heart Shape Diamond Wedding Band] [IMG: Heart Shape Diamond Wedding Band] Heart Shape Diamond Wedding Band platinum, 0.70 carat £73,000 (Incl. VAT) [IMG: Heart Shape Diamond Bracelet] [IMG: Heart Shape Diamond Bracelet] Heart Shape Diamond Bracelet white gold, 0.30 carat £107,000 (Incl. VAT) 3D [IMG: Heart Shape Diamond Hoop Earrings] [IMG: Heart Shape Diamond Hoop Earrings] [IMG: Heart Shape Diamond Hoop Earrings] Heart Shape Diamond Hoop Earrings White Gold £88,000 (Incl. VAT) 3D [IMG: Round Diamond Bracelet] [IMG: Round Diamond Bracelet] [IMG: Round Diamond Bracelet] Round Diamond Bracelet white gold, 0.30 carat £118,000 (Incl. VAT) 3D [IMG: Round Diamond Cross Medium Pendant] [IMG: Round Diamond Cross Medium Pendant] [IMG: Round Diamond Cross Medium Pendant] Round Diamond Cross Medium Pendant white gold, 0.15 carat £13,700 (Incl. VAT) 3D [IMG: Round Diamond Cross Small Pendant] [IMG: Round Diamond Cross Small Pendant] [IMG: Round Diamond Cross Small Pendant] Round Diamond Cross Small Pendant white gold, 0.10 carat £7,700 (Incl. VAT) 3D [IMG: Round Diamond Cross Petite Pendant] [IMG: Round Diamond Cross Petite Pendant] [IMG: Round Diamond Cross Petite Pendant] Round Diamond Cross Petite Pendant white gold, 0.02 carat £2,800 (Incl. VAT) [IMG: Image shows Graff Classic Diamond Jewellery] Discover 3D [IMG: Round Diamond Cross Mini Pendant] [IMG: Round Diamond Cross Mini Pendant] [IMG: Round Diamond Cross Mini Pendant] Round Diamond Cross Mini Pendant white gold, 0.05 carat £4,400 (Incl. VAT) [IMG: White Oval Diamond Graduated Line Necklace] [IMG: White Oval Diamond Graduated Line Necklace] [IMG: White Oval Diamond Graduated Line Necklace] White Oval Diamond Graduated Line Necklace white gold, 0.50 carat £118,000 (Incl. VAT) 3D [IMG: Claw Set Oval Diamond Eternity Ring] [IMG: Claw Set Oval Diamond Eternity Ring] Claw Set Oval Diamond Eternity Ring PLATINUM, 1.00 CARAT from £170,000 (Incl. VAT) 3D [IMG: Slim Emerald Cut Diamond Bracelet] [IMG: Slim Emerald Cut Diamond Bracelet] [IMG: Slim Emerald Cut Diamond Bracelet] Slim Emerald Cut Diamond Bracelet platinum and white gold, 0.33 carat £139,000 (Incl. VAT) 3D [IMG: Emerald Cut Diamond Wedding Band] [IMG: Emerald Cut Diamond Wedding Band] [IMG: Emerald Cut Diamond Wedding Band] Emerald Cut Diamond Wedding Band platinum, 1.00 carat £220,000 (Incl. VAT) [IMG: Emerald Cut Diamond Line Bracelet] [IMG: Emerald Cut Diamond Line Bracelet] [IMG: Emerald Cut Diamond Line Bracelet] Emerald Cut Diamond Line Bracelet White Gold, 0.20 carat £85,500 (Incl. VAT) Sorry, no results found. Try filtering by another criteria. [IMG: Round Diamond Pendant] Round Diamond Pendant from £4,300 (Incl. VAT) [IMG: Emerald Cut Diamond Pendant] Emerald Cut Diamond Pendant from £3,700 (Incl. VAT) [IMG: Pear Shape Diamond Solitaire Pendant] Pear Shape Diamond Solitaire Pendant from £3,600 (Incl. VAT) [IMG: Emerald Cut Diamond Pendant] Emerald Cut Diamond Pendant from £3,700 (Incl. VA
15000 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
0Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /uk-en/engagement-bridal/engagement/engagement-rings/ | 0 | 1 |
| /eu-en/home/ | 0 | 1 |
| /uk-en/jewellery-collections/view-by-collection/butterfly/ | 0 | 1 |
| /uk-en/high-jewellery.html | 0 | 1 |
| /uk-en/jewellery-collections/view-by-collection/classic-graff/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"legalName": "Graff",
"url": "https://www.graff.com/uk-en/home/",
"logo": "https://www.graff.com/on/demandware.static/-/Library-Sites-GraffSharedLibrary/default/dwe16f9d65/images/logo.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1 2123559292",
"contactType": "customer service"
}
],
"sameAs": [
"https://www.facebook.com/graff/"
]
}
/uk-en/engagement-bridal/engagement/engagement-rings/
{
"@context": "http://schema.org/",
"@type": "ItemList",
"itemListOrder": "Unordered",
"description": "Shop our beautiful bridal jewellery collection. Diamond engagement rings, wedding bands and bridal accessories. Fall in love with a Graff diamond.",
"name": "Engagement Rings",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/",
"numberOfItems": 16,
"itemListElement": [
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dwc8ca7a02/sfcc-graff-staging/U/p/d/a/t/Update_RGR647_GR186379_Hero.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/icon/icon-pear-cut-yellow-diamond-engagement-ring/RGR647P_RGR647.html",
"name": "Icon Pear Cut Yellow Diamond Engagement Ring",
"position": 1
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw24215aa9/sfcc-graff-staging/i/m/a/g/e/images_hi_res_ET01SEALL_ET01SE_GR79630_Hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/promise/promise-square-emerald-cut-diamond-engagement-ring/ET01SEALL_ET01SEALL.html",
"name": "Promise Square Emerald Cut Diamond Engagement Ring",
"position": 2
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw544858c4/sfcc-graff-staging/i/m/a/g/e/images_hi_res_RGR320O_RGR320_Hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/constellation/constellation-oval-diamond-engagement-ring/RGR320O_RGR320O.html",
"name": "Constellation Oval Diamond Engagement Ring",
"position": 3
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dwf355f41b/sfcc-graff-staging/i/m/a/g/e/images_hi_res_MPV01ALL_MPV01_GR35656_Hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/flame/flame-marquise-cut-diamond-engagement-ring/MPV01ALL_MPV01ALL.html",
"name": "Flame Marquise Cut Diamond Engagement Ring",
"position": 4
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw72522165/sfcc-graff-staging/i/m/a/g/e/images_hi_res_RGR619H_RGR619_hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/icon/icon-heart-shape-diamond-engagement-ring/RGR619H_RGR619.html",
"name": "Icon Heart Shape Diamond Engagement Ring",
"position": 5
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dwd3307b39/sfcc-graff-staging/i/m/a/g/e/images_hi_res_RGR778_GR83381_Hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/laurencegraffsignature/laurence-graff-signature-round-diamond-engagement-ring/RGR778_RGR778.html",
"name": "Laurence Graff Signature Diamond Ring",
"position": 6
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dwdf2a1093/sfcc-graff-staging/i/m/a/g/e/images_hi_res_RGR838_RGR838_hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/icon/icon-three-stone-round-diamond-engagement-ring/RGR838_RGR838.html",
"name": "Icon Three Stone Round Diamond Engagement Ring",
"position": 7
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw9d82cee9/sfcc-graff-staging/i/m/a/g/e/images_hi_res_YET01ALL_YET01ALL_YET02_GE73178_Hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/promise/promise-emerald-cut-yellow-diamond-engagement-ring/YET01ALL_YET01ALL.html",
"name": "Promise Emerald Cut Yellow Diamond Engagement Ring",
"position": 8
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw355f17d0/sfcc-graff-staging/i/m/a/g/e/images_hi_res_RGR647C_RGR647_hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/icon/icon-cushion-cut-yellow-diamond-engagement-ring/RGR647C_RGR647.html",
"name": "Icon Cushion Cut Yellow Diamond Engagement Ring",
"position": 9
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw0a055e8b/sfcc-graff-staging/Y/O/H/S/0/YOHS01_GR133936_hero.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/promise/promise-oval-yellow-diamond-engagement-ring/YOHS01ALL_YOHS01ALL.html",
"name": "Promise Oval Yellow Diamond Engagement Ring",
"position": 10
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw32a38108/sfcc-graff-staging/O/S/0/0/OS00_GR224514_Hero.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/paragon/paragon-oval-diamond-engagement-ring/OS00ALL_OS00ALL.html",
"name": "Paragon Oval Diamond Engagement Ring",
"position": 11
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw39a73c5d/sfcc-graff-staging/i/m/a/g/e/images_hi_res_PT01ALL_PT01_GR79026_Hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/promise/promise-pear-shape-diamond-engagement-ring/PT01ALL_PT01ALL.html",
"name": "Promise Pear Shape Diamond Engagement Ring",
"position": 12
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dwacd051e7/sfcc-graff-staging/R/G/R/6/1/RGR619C_RGR619_Hero.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/icon/icon-cushion-cut-diamond-engagement-ring/RGR619C_RGR619.html",
"name": "Icon Cushion Cut Diamond Engagement Ring",
"position": 13
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw54761b3d/sfcc-graff-staging/R/G/R/6/1/RGR619O_RGR619_Hero.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/icon/icon-oval-diamond-engagement-ring/RGR619O_RGR619.html",
"name": "Icon Oval Diamond Engagement Ring",
"position": 14
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw6c342bd1/sfcc-graff-staging/i/m/a/g/e/images_hi_res_RPV01ALL_RPV01_GR79012_1_00_hero_1.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/flame/flame-round-diamond-engagement-ring/RPV01ALL_RPV01ALL.html",
"name": "Flame Round Diamond Engagement Ring",
"position": 15
},
{
"@type": "ListItem",
"image": "https://www.graff.com/dw/image/v2/BFNT_PRD/on/demandware.static/-/Sites-master-catalog/default/dw3c941807/sfcc-graff-staging/R/T/Y/0/1/RTY01_GR165023_hero.jpg?sw=800&sh=800",
"url": "https://www.graff.com/uk-en/engagement-bridal/engagement/engagement-rings/promise/promise-round-diamond-engagement-ring/RTY01ALL_RTY01ALL.html",
"name": "Promise Round Diamond Engagement Ring",
"position": 16
}
]
}
/eu-en/home/
{
"@context": "http://schema.org",
"@type": "Organization",
"legalName": "Graff",
"url": "https://www.graff.com/uk-en/home/",
"logo": "https://www.graff.com/on/demandware.static/-/Library-Sites-GraffSharedLibrary/default/dwe16f9d65/images/logo.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1 2123559292",
"contactType": "customer service"
}
],
"sameAs": [
"https://www.facebook.com/graff/"
]
}
/uk-en/jewellery-collections/view-by-collection/butterfly/ — no schema detected (entity gap)
/uk-en/high-jewellery.html
{
"@context": "http://schema.org",
"@type": "Organization",
"legalName": "Graff",
"url": "https://www.graff.com/uk-en/home/",
"logo": "https://www.graff.com/on/demandware.static/-/Library-Sites-GraffSharedLibrary/default/dwe16f9d65/images/logo.svg",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1 2123559292",
"contactType": "customer service"
}
],
"sameAs": [
"https://www.facebook.com/graff/"
]
}
/uk-en/jewellery-collections/view-by-collection/classic-graff/ — no schema detected (entity gap)
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Jewelry, Luxury & High-End Goods
42.2 Avg BS
Based on 686 businesses audited.
✓ Less BS than average
Graff has 21.2 points less BS than the average for Jewelry, Luxury & High-End Goods.
BS Detector
Jewelry, Luxury & High-End Goods BS: Graff (www.graff.com)
https://www.graff.com
📍 Industry: Jewelry, Luxury & High-End Goods
21
BS / 100
Graff demonstrates high substance and low bullshit, using technical specifications and transparent pricing to back its luxury positioning. The score of 21 is driven primarily by the use of standard luxury industry jargon and a lack of direct links to external certification bodies in the body text. This is a highly coherent, product-led site with zero evidence of semantic drift.
Info Density
Power-words vs. Substance ratio.
7
23% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
25% BS
Commodity Fingerprint
Detection of industry clichés/templates.
7
47% BS
Identity & Authority
Expert verifiability & Schema depth.
2
13% BS
1. Integrate direct links to GIA certificate lookups within product descriptions. 2. Update schema.org data to include Person types for Laurence Graff and other named artisans to bridge the authority gap. 3. Replace generic phrases like ‘unrivalled beauty’ with historical facts about the specific gemstones (e.g., ‘sourced from [Mine Name]’). 4. Add a direct link to a dedicated ‘Provenance and Ethics’ page to provide documentation for conflict-free claims.
The content perfectly aligns with the High-End Jewelry and Haute Joaillerie industry. The focus on rare diamonds, specific carat weights, and boutique-only exclusives confirms a legitimate luxury positioning.
“The score is predominantly driven by Commodity Fingerprint (jargon density) and Information Density (heading fluff in meta tags). Semantic coherence was perfect (0 points), reflecting a total alignment between brand promise and product reality.”
Verified Analysis Date: May 16, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Graff, captured on May 16, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Graff: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.graff.com to view the most current version of its content and learn from the source what this company is about and what it offers.