Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
BeFound SEO
(https://befound.ie) 📸 Data Snapshot: September 3, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE BeFound SEO Dublin an SEO Agency in Dublin Ireland (https://befound.ie)
BeFound SEO Dublin an SEO Agency in Dublin Ireland
BeFound SEO is an expert SEO agency in Dublin. We work with small business across Ireland and internationally. Expert tech SEO, Google Ads, Content Marketing and AI content generation.
HEADER_HEADING_REPEATED_BODY_FOOTER Contact BeFound SEO | Say Hello (https://befound.ie/contact/)
Contact BeFound SEO | Say Hello
Tell us about your business. We'll be honest.
NAV_HEADER_HEADING_REPEATED_BODY SEO Results in Ireland | SEO Case Studies | BeFound SEO (https://befound.ie/seo-case-studies/)
SEO Results in Ireland | SEO Case Studies | BeFound SEO
Read real case studies that illustrate the SEO results we have for companies in Ireland. See companies go from zero to thousands of visitors per month.
HEADING_FOOTER Privacy Policy | BeFound (https://befound.ie/privacy-policy/)
Privacy Policy | BeFound
Our website address is: https://befound.ie. Yes, we're Irish. No, we don't have a pot of gold at the end of our server rack.
NAV_HEADER AI SEO Services Dublin Ireland | AEO & GEO for SEO (https://befound.ie/ai-seo/)
AI SEO Services Dublin Ireland | AEO & GEO for SEO
AI SEO will ensure your business continues to benefit from online leads from all the AI platforms and Google's AI overviews.
NAV_HEADER PPC Agency Dublin | Expert PPC Management In Ireland (https://befound.ie/ppc-management/)
PPC Agency Dublin | Expert PPC Management In Ireland
Expert PPC Management will maximise your online advertising ROI with BeFound PPC services in Dublin and across Ireland. Google Partner Agency.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://befound.ie) BeFound SEO Dublin an SEO Agency in Dublin Ireland
[H1] ● Dublin SEO Agency Stop Being Invisible. Start Dominating Google. As an SEO agency in Dublin businesses have trusted since 2009, BeFound delivers measurable growth through search engine optimisation, AI-led content optimisation, and Google Ads. Real rankings tied to qualified leads, not vanity impressions. Get a Proposal See Case Studies Why most agencies disappoint [H2] Most SEO reports don’t tie to revenue. Ours do. Most SEO agencies optimise for the metrics that look good in a deck: impressions, traffic, engagement, follower growth. Almost none of those numbers correlate with whether your business wins. We are an SEO agency based in Dublin that ties every report to qualified leads, paid pipeline, and revenue inside your CRM. Whether you need technical SEO, on-page optimisation, content strategy or Google Ads management, every workstream is measured by what it earned, not by how busy it looked. Real client results ↑ 2,000 → 26,000 Monthly visits, sustained over 5 years for a Dublin marketing client ↑ 6 staff → 60 staff Accounting firm growth driven by strategic SEO since 2010 ↑ 3× qualified leads Dublin solicitors practice after 6 months How we work [H2] Audit, roadmap, then execute and report. Every engagement runs through the same three-phase rhythm: diagnostic audit, prioritised roadmap, then execution with monthly reporting tied to your conversions. We use the same proven SEO process for construction companies, B2B, e-commerce stores and complex multi-location brands across Dublin and across Ireland. 01 [H3] Diagnostic Audit Technical SEO, on-page audit, content and backlinks review covering crawl, schema, indexing and Core Web Vitals. We run thorough keyword research, map the highest-leverage moves, and quantify the expected revenue impact before proposing anything. No vague “SEO health” scores. 02 [H3] Prioritised Roadmap A 12-month plan, ranked by likely revenue impact, not severity. You see exactly what we’ll do month one, month three, month six, with the ranking, organic traffic and lead targets attached to each phase of your SEO strategy. 03 [H3] Execute and Report Monthly delivery against the roadmap, with on-page work, link building, content production and conversion tracking running in parallel. Reporting tied to your CRM so you see qualified enquiries from search results, not just impressions. Cancel any time after the first six months. What we do [H2] Six services. One growth engine. Six core disciplines, sequenced and connected. Pick the one you need today; combine them as you scale. ? [H3] Local SEO Show up in the Google map pack and the top three organic results when buyers in Dublin, Cork, Galway or Belfast search for what you do. Google Business Profile, citations, reviews, and locally optimised pages.Best for: Service businesses, multi-location brands ? [H3] On-Site SEO + AI Technical SEO, content systems and AI-search optimisation in one workstream. Pillar pages, schema, internal linking — built for Google and for ChatGPT, Perplexity and AI Overviews.Best for: Growth-stage businesses, content-led brands ? [H3] Google Ads Management Certified Google Partner agency running Search, Performance Max, YouTube and remarketing. Conversion tracking that actually fires, account structure rebuilt clean, no agency-fee-on-spend.Best for: Lead-gen B2B, eCommerce, fast pipeline needs ? [H3] SEO Audits A 90-page technical audit covering crawl, schema, Core Web Vitals, indexing leaks and a prioritised fix list. Use it with your own developer or hand it back for us to implement.Best for: Businesses with in-house dev or another agency ? [H3] Link Building AI-enhanced guest posting, digital PR and curated placements on real Irish and international sites. Editorial relationships built since 2009, never link farms or PBNs.Best for: Sites stuck on page two, competitive verticals ✍️ [H3] Content Marketing Topical-map planning, pillar pages, cluster content and brand-led thought leadership. Editorially strong copy that ranks in Google and gets cited in ChatGPT and Perplexity.Best for: Brands building topical authority, AI-search visibility What our clients say Verified Google reviews from real clients across Ireland and beyond. ★★★★★“Leslie’s knowledge on targeted content production, link building and keyword research is second to none.”Jason RoeWeb Development Professional ★★★★★“As a digital marketing professional I’ve relied on Leslie a number of times and always found him highly knowledgeable, generous with his time, and very reliable.”Heidi JermynDigital Marketing Professional ★★★★★“BeFound SEO helped increase our website’s visibility. We saw an improvement in organic search traffic and conversions within just a few months.”MJ Flood SecuritySecurity Services, Dublin “I have worked with Leslie for almost 5 years. When we started, our website had about 2,000 visits per month. Now we see approximately 26,000 visits per month. Leslie has been my #1 go-to source for all things SEO.” Kelly Chan 5-year client 13× Traffic growth Why BeFound [H2] A Dublin SEO agency that earns its retainer. Most clients have been with us for years, including small business owners, multi-location service brands and well-known names from across the country. We work alongside your web design, social media marketing and email marketing teams to keep the marketing plan joined up. The reason is the same in every case: measurable growth, transparent reporting, and a senior team that doesn’t hand you off to junior account managers. ? [H3] 15+ Years in Irish SEO Seventeen-plus years of SEO experience since 2009. Through Penguin, Medic, Helpful Content and the rise of AI SEO. Tactics evolve; fundamentals don’t. ?? [H3] Irish Market Specialism We know which publications carry weight in Ireland, which editors respond, and how the Irish search engine results differ from the global ones. Local insight beats generic playbooks for Dublin businesses. ? [H3] AI + Human Where It Counts AI for scale (research, prospecting, opportunity mapping); humans for judgement (strategy, outreach, copy review). ? [H3] CRM-Tied Reporting Every report ties SEO efforts to qualified leads and conversions, with focus on ROI rather than impressions on a dashboard. You see what we did and what lead generation it earned, every month. ?️ [H3] 100% White Hat, Always No PBNs, no buy-in-bulk schemes, no shortcuts that earn a manual action from Google three months later. Every win is durable. ? [H3] Built for AI Search Too Optimised for ChatGPT, Perplexity and Google AI Overviews from the same workstream that increases visibility in Google search results. The result: stronger online visibility and rankings that compound over time. Questions [H2] Dublin SEO FAQs [H3] What does an SEO agency actually do? We audit your site, identify the technical, on-page and off-page issues blocking rankings, then execute a 12-month roadmap covering keyword research, content, internal linking, schema, authority building and editorial backlinks. A proven SEO agency in Dublin like BeFound ties every result to qualified leads, not vanity impressions in Google Search Console. [H3] Why hire an SEO agency instead of doing it in-house? Search engine optimisation is wide and deep: technical SEO, content strategy, AI search, analytics, paid integration. A senior digital marketing agency gives you 17 years of pattern-matching across hundreds of Irish market sites for the cost of less than one in-house hire, with a marketing plan that scales as your ad spend and content effort grow. [H3] Why a Dublin-based agency? Because we know which Irish publications carry weight, which editors respond, how the Dublin map pack ranks, and the Irish domain landscape. A top SEO agency in Dublin like BeFound works with brands from Dublin city centre to regional markets, applying location-specific strategy that a global agency simply can’t match. [H3] How much does SEO cost? Our SEO packages start at €800 per month for retainers. SEO audits start at €1,250. Project work and one-off campaigns are scoped per engagement. We send a fixed-fee proposal after a 30-minute discovery call: no fee-on-spend, and real results tied to the agreed marketing plan. [H3] How long until I see results? New content typically indexes inside two weeks. Top-10 ranking on competitive Irish commercial keywords takes 4–8 months with link support, while map-pack ranking shifts in 4–8 weeks for most Irish cities. SEO efforts compound: SEO results in months six through twelve typically dwarf the early gains, helping you rank higher and drive more traffic. Ready to grow your business the strategic way? A 30-minute discovery call. We’ll tell you what’s working, what’s not, and whether we can help. No pitch, no obligation. Contact Us → Dublin-based · Est. 2009
SUB-PAGE · THIN (https://befound.ie/contact/) Contact BeFound SEO | Say Hello
[H1] ● Contact BeFound SEO Tell us about your business. We’ll be honest. A 30-minute call costs nothing and we won’t pitch. We’ll tell you whether we can help, what we’d recommend, and roughly what it costs. If we’re not the right fit, we’ll say so. Get a Proposal See Case Studies [H3] Where to find us Office 26 Pembroke Street UpperDublin D02 X361Ireland Phone +353 86 040 8002 Email hello@befound.ie [H3] Send us a message We typically reply within one business day. Or call us on +353 86 040 8002. Prefer a call? Direct dial works too. +353 86 040 8002. We answer. Contact Us → Dublin-based · Est. 2009
SUB-PAGE (https://befound.ie/seo-case-studies/) SEO Results in Ireland | SEO Case Studies | BeFound SEO
[H1] ● SEO Case Studies Ireland SEO Case Studies. Real Irish Clients. Real Numbers. Eight case studies across financial services, accountancy, travel, mental health, eCommerce, cosmetic surgery, and dentistry. Each one shows what we did, what changed, and the metric that matters most: revenue. Get a Proposal See Case Studies [IMG: Line graph illustrating increasing website traffic trends in Dublin from July 2016 to January 2023, highlighting SEO success and digital marketing growth.] Featured . B2B accountancy [H3] Donegal practice to nationwide Irish accountancy. 6 staff to 60. 6 → 60+staff scaled 400 → 8,500+monthly visits Read the case study → [IMG: Line graph showing significant increase in website traffic for BeFound SEO Dublin from June 2023 to March 2025, highlighting successful SEO strategies.] Local accountancy [H3] Organic traffic up 6x. Local #1 in 12 months. 100 → 700+monthly visits #1local rankings Read the case study → [IMG: Line graph illustrating increasing website traffic for BeFound SEO Dublin from December 2021 to January 2024, highlighting successful SEO strategies and digital marketing growth.] Financial services [H3] Doubled qualified leads in 9 months without paid ads. 50 → 2,000+monthly visits 30%YoY growth Read the case study → [IMG: SEO traffic growth chart for BeFound SEO Dublin showing significant increase in website visitors from October 2022 to October 2024.] Mental health (UK) [H3] Patient bookings tripled. Organic traffic 4x. 4xorganic traffic 3,000 → 12,000+monthly visits Read the case study → [IMG: Line graph showing significant increase in website traffic for BeFound SEO Dublin from September 2016 to May 2018, highlighting successful SEO strategies.] Industrial eCommerce [H3] 14 years across 10+ WooCommerce stores. 14+year partnership 12WooCommerce sites Read the case study → [IMG: Line graph showing increasing website traffic for BeFound SEO Dublin from 2014 to 2023, highlighting growth in digital marketing and SEO services in Dublin.] Adventure travel [H3] From hack recovery to thousands of ranking keywords across three continents. 278%YoY traffic Hackrecovery + content Read the case study → [IMG: Graph illustrating the rapid growth of BeFound SEO Dublin from 2016 to 2024, highlighting increasing website traffic and successful SEO strategies in Dublin.] Dentistry (multi-location) [H3] Multi-location dental SEO across general and cosmetic services. 300%organic growth All locationson page 1 Read the case study → [IMG: A line graph illustrating increasing website traffic over time, highlighting the effectiveness of SEO strategies in Dublin.] Cosmetic surgery (anonymised) [H3] Reduced Google Ads dependence by half. Organic +89% YoY. +89%organic YoY +40%enquiries Read the case study → Want to be the next case study? A 30-minute discovery call. We’ll tell you whether we can deliver, and roughly what timeline. Contact Us → Dublin-based · Est. 2009
SUB-PAGE (https://befound.ie/privacy-policy/) Privacy Policy | BeFound
Blogging · 11 May 2015 [H1] Privacy Policy Leslie Gilmour [H2] Who we are Our website address is: https://befound.ie. Yes, we’re Irish. No, we don’t have a pot of gold at the end of our server rack. [H2] Comments When you leave comments on our site, we collect the data shown in the comments form, plus your IP address and browser user agent string. This isn’t because we’re nosy – it’s to help catch those delightful spam bots who want to tell everyone about miracle weight loss supplements. We may send an anonymized string created from your email (a “hash” for the tech-savvy among you) to the Gravatar service. This is to see if you’re using it, not because we’re trying to join some secret email hash collection club. The Gravatar privacy policy is available here: https://automattic.com/privacy/. After your comment is approved, your profile picture becomes visible to the public – so maybe reconsider that “after 12 tequila shots” selfie. [H2] Media If you upload images to our website, perhaps consider not including embedded location data (EXIF GPS). Unless, of course, you want random internet strangers to know exactly where your cat was sitting when you took that adorable photo. Visitors can download and extract this data faster than you can say “privacy violation.” [H2] Cookies We use cookies. Not the delicious chocolate chip kind, unfortunately. If you leave a comment, you may opt-in to saving your name, email, and website in cookies. These last for one year, which is approximately 364 days longer than actual cookies last in most homes. When you visit our login page, we set a temporary cookie to check if your browser accepts cookies. This cookie contains no personal data and disappears when you close your browser – kind of like your motivation to exercise. Upon logging in, we set up several cookies to save your login information and screen display choices. Login cookies last for two days, and screen options cookies for a year. If you select “Remember Me,” your login persists for two weeks – which is longer than most of our New Year’s resolutions. If you edit or publish an article, we save another cookie. It includes no personal data and simply identifies which post you edited. It expires after 1 day – much like our patience for reading actual privacy policies. [H2] Embedded content from other websites Articles may include embedded content (videos, images, articles, etc.). These act exactly as if you visited the other website. They may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content. It’s like inviting a friend to your house who then invites 15 other people you don’t know. [H2] Who we share your data with If you request a password reset, your IP address will be included in the reset email. Not because we want to shame you for forgetting your password, but because that’s just how the system works. [H2] How long we retain your data Comments and their metadata are retained indefinitely. This is so we can recognize and approve follow-up comments automatically instead of holding them in a moderation queue. It’s not that we’re hoarders; we just like to be efficient. For registered users, we store the personal information provided in their profiles. All users can see, edit, or delete their personal information anytime (except usernames – those are forever, like diamonds or awkward high school memories). [H2] What rights you have over your data If you have an account or have left comments, you can request an exported file of your personal data. You can also request that we erase your data. This doesn’t include data we must keep for administrative, legal, or security purposes – or that embarrassing comment you made at 3 AM that we’ve all screenshotted anyway. [H2] Where your data is sent Visitor comments may be checked through an automated spam detection service. Because nothing says “welcome to our site” like algorithms silently judging your writing. Keep reading [H2] More from the BeFound blog [IMG: SEO for ADHD Assessment Companies] Search Engine Optimisation [H3] SEO for ADHD Assessment Companies 29 May 2026 [IMG: Generative Engine Optimization (GEO): The Next Evolution of SEO] AI [H3] Generative Engine Optimization (GEO): The Next Evolution of SEO 17 Apr 2026 [IMG: How AI Is Changing Customer Journeys (And What Marketers Must Do)] AI [H3] How AI Is Changing Customer Journeys (And What Marketers Must Do) 16 Apr 2026 [H2] Your competitors arebuilding links right now. Every week you wait is another week they extend their lead in Google. Let’s close that gap — starting today. Start Building Links → Dublin-based · Est. 2009 · 25 verified 5-star reviews
SUB-PAGE (https://befound.ie/ai-seo/) AI SEO Services Dublin Ireland | AEO & GEO for SEO
[H1] ● AI SEO Services Get Cited by ChatGPT. Get Surfaced by Perplexity. Still Rank on Google. BeFound is an AI SEO agency Dublin businesses trust to earn citations in ChatGPT, Perplexity and Google AI Overviews. Our AI SEO services source from authority and editorial mentions, not just keyword density, while building content and ai-powered authority signals that win without abandoning traditional search. Get a Proposal See Case Studies Why AI search changes the rules [H2] AI search rewards co-occurrence and authority. Not keyword density. ChatGPT, Perplexity and Google’s AI Overviews do not rank pages the way classic Google does. They synthesise answers from authoritative sources, prioritising publications they “trust” and brands that co-occur with the query topic across multiple sites. Large language models read content for semantic clarity and user intent, not keyword stuffing. Whether you need an AI SEO audit, GEO AI SEO packages or AEO services Dublin businesses are now actively buying. Every workstream ties to citation share and organic growth, not impressions on a dashboard. We build for generative AI alongside traditional search engines, always. The AI-search workstreams [H2] Test, structure, then earn citations. Every AI search engagement runs through three stages: visibility audit, GEO and AEO content, then authority signals. Our process applies to small business owners, B2B brands and enterprise sites across Dublin and Ireland, with measurable ranking gains in search engines and AI-driven search results. 01 [H3] AI Visibility Audit Test your brand’s current visibility across ChatGPT, Perplexity, Claude, Gemini and AI Overviews. Identify the queries you should be cited on but aren’t, and quantify the gap in AI-powered search results using AI query simulators and structured prompt batteries. 02 [H3] GEO + AEO Content Answer-first content structuring, definition-style formatting and clear comparative tables. We optimise content for AI engines and content for generative search, mixing FAQ schema, HowTo schema and AggregateRating where it earns extraction. The format AI extractors and AI-generated summaries prefer. 03 [H3] Authority Signals Editorial mentions on publications AI engines treat as authoritative. The single biggest lever for AI citation rate, and the area where most SEO agencies fail. We use ai-powered prospecting to build authority on the right Irish sources for AI engines and human readers alike. What we deliver [H2] Four AI-search workstreams. One unified plan. From visibility audit to authority signals, we cover every surface where buyers find you in 2026. ✍️ [H3] AI visibility audit test 50+ buyer-intent queries across 5 AI engines. Map current citation share, identify gaps Best for: brands worried they’re invisible in ChatGPT and Perplexity ? [H3] GEO content production answer-first paragraphs, comparative tables, definition lists. Optimised for extraction Best for: pages that need to be quoted, not just ranked ? [H3] AEO schema + structure FAQ schema, HowTo schema, and AggregateRating where relevant. Feeds AI summarisation and Google AI Overviews Best for: appearing in Google AI Overviews and AI-engine snippets ?️ [H3] AI-friendly authority signals editorial mentions on AI-trusted publications. Different shortlist than traditional SEO Best for: brands that don’t yet appear in AI training data What our clients say Verified Google reviews from real clients across Ireland and beyond. ★★★★★ “Leslie’s knowledge on targeted content production, link building and keyword research is second to none.” Jason Roe Web Development Professional ★★★★★ “As a digital marketing professional, I’ve relied on Leslie a number of times and always found him highly knowledgeable, generous with his time, and very reliable.” Heidi Jermyn Digital Marketing Professional ★★★★★ “BeFound SEO helped increase our website’s visibility. We saw an improvement in organic search traffic and conversions within just a few months.” MJ Flood Security Security Services, Dublin Why BeFound for AI search [H2] The agency that’s been earning citations since 2009. AI search rewards the same fundamentals we have delivered to clients for 17 years: depth of citations, source authority, and real expertise. Dublin businesses and small business owners in Ireland trust BeFound as their AI SEO consultant in Dublin, with AI-focused content and authority that earns visibility in AI-powered search results. ? [H3] 15+ Years of Authority Building Since 2009. The fundamentals AI search rewards, like citation depth and source authority, we have been earning for 17 years and counting. ?? [H3] Irish-Trusted Source Mapping We know which Irish publications AI engines treat as authoritative. Different shortlist than Google’s top 10, and a key differentiator for the Irish local market in 2026. ? [H3] GEO + AEO + SEO in One Engineered for ChatGPT, Perplexity, AI Overviews and Google search. One workstream, four surfaces, with a unified SEO strategy that maximises ROI for every euro spent. ? [H3] Monthly Citation Tracking Scheduled queries across AI engines. Citation share, ranking change and share-of-voice every month. We use AI tools to quantify how you gain visibility across each generative engine and AI-driven search results. ?️ [H3] No Black-Hat AI Tricks No prompt injection, no fake citations, no spammy schema markup. Authority earned, not manufactured. We avoid AI SEO tactics that backfire when search engines update. ? [H3] Designed Native for AI Content, schema and authority signals built for the queries AI engines actually answer. Engineered for the modern search landscape, not 2015 SEO playbooks. Questions [H2] AI SEO FAQs [H3] Is “AI SEO” different from “SEO”? They overlap heavily. Most of what helps with AI SEO also helps with traditional SEO and Google Search. The big differences: AI engines weigh editorial authority, co-occurrence, and how you structure your content for generative answers. AI-powered results care more about who already trusts you than which keyword you optimised. [H3] Can you measure AI visibility? Yes. We run scheduled queries across AI engines and track changes month over month. Our query battery includes natural language processing tests and high-volume frequently asked questions. The output is a monthly dashboard showing where you appear in AI-generated results and where the gaps are. [H3] What’s the difference between GEO and AEO? GEO (Generative Engine Optimisation) targets ChatGPT, Perplexity and Gemini synthesis. AEO (Answer Engine Optimisation) targets featured snippets and AI Overviews, appearing alongside organic results in search engine results pages. Both are layered onto current SEO foundations, with GEO and AEO running as one workstream, so you do not pay twice for adjacent work. [H3] Do AI engines count backlinks? Yes, but indirectly. They weigh publications by authority, and authority is partially determined by who links to them. The same editorial-link work that grows traffic in organic search also grows AI citation share. SEO results compound: greater authority means more citations, which lead to more conversions over time. [H3] Is this the same as “schema everywhere”? No. Schema markup helps, but is not sufficient. Authority signals matter more, especially for ranking in Google search results and AI-powered search results. Smart use of schema, FAQs and structured data is part of any modern marketing plan, but it never substitutes for editorial authority built over years. Want to know if ChatGPT recommends you for the queries that matter? Contact Us → Dublin-based · Est. 2009
SUB-PAGE (https://befound.ie/ppc-management/) PPC Agency Dublin | Expert PPC Management In Ireland
[H1] ● PPC Management Agency Ireland Paid Ads That Pull Their Weight. On Every Platform. As a PPC agency in Dublin businesses have trusted since 2009. BeFound runs PPC management across Google Ads, Microsoft Ads, LinkedIn and Meta as one connected pay-per-click system. PPC advertising that earns measurable results, not clicks in a dashboard. Get a Proposal See Case Studies Why most PPC underperforms [H2] Three things break PPC: tracking, structure, and landing pages. Most underperforming PPC accounts share the same three weaknesses: conversion tracking that is broken or measuring the wrong thing, account structure that has been “optimised” by an algorithm into garbage, and landing pages that look fine but convert at half what they should. The best PPC agency in Ireland will audit all three before touching a single bid. Whether you need help with PPC services across Google search, social media platforms or remarketing, every workstream is measured by ROI, not ad spend. Expert PPC management in Dublin means rebuilding the foundations first so every euro of advertising spend lands in front of the right audience. The PPC playbook [H2] Tracking, structure, then scale across platforms. Every PPC engagement starts with multi-platform conversion tracking, then unified account structure, then disciplined budget scaling. We deliver effective PPC campaigns across Dublin and Ireland, applying location-specific bidding and tailor-made ad copy at every stage of the conversion funnel. 01 [H3] Audit Three Platforms Tracking audit, structure audit and landing-page audit covering analytics, real-time event flow and conversion attribution. Most accounts have issues in at least two of the three. We rebuild what is broken so your PPC services deliver from day one. 02 [H3] Build Conversion-Ready Pages Landing pages designed for your ad copy, target audience and search intent, not generic homepages. Headline, form and proof above the fold, with a visual hierarchy that helps actively searching buyers convert into qualified enquiries. 03 [H3] Manage + Report Daily monitoring, weekly bid review, monthly call. Reporting against pipeline, not vanity dashboards. Each report shows cost per click trends, ongoing optimisation aligned to your specific business goals, and regular reporting on what we changed and why. Full transparency on every euro of digital marketing strategies in play. The platforms we run [H2] Four platforms. One revenue dashboard. Google Ads, Microsoft Ads, LinkedIn and Meta managed as one connected system — with one report tying every platform back to revenue. ✍️ [H3] Google Ads search, Performance Max, YouTube, remarketing. Most B2B + local services lead hereBest for: capturing high-intent traffic across Search and Shopping ? [H3] Microsoft Ads Bing + LinkedIn audience network. Often 30-40% lower CPC for the same intent. UnderratedBest for: B2B targeting with lower CPCs than Google ? [H3] LinkedIn Ads B2B targeting by job title, company, industry. Expensive per click, cheap per qualified leadBest for: B2B by job title, company size and industry ?️ [H3] Meta (Facebook + Instagram) for ecommerce + B2C primarily. Selective B2B use cases (event promotion, retargeting)Best for: ecommerce, retargeting and event promotion What our clients say Verified Google reviews from real clients across Ireland and beyond. ★★★★★“Leslie’s knowledge on targeted content production, link building and keyword research is second to none.”Jason RoeWeb Development Professional ★★★★★“As a digital marketing professional I’ve relied on Leslie a number of times and always found him highly knowledgeable, generous with his time, and very reliable.”Heidi JermynDigital Marketing Professional ★★★★★“BeFound SEO helped increase our website’s visibility. We saw an improvement in organic search traffic and conversions within just a few months.”MJ Flood SecuritySecurity Services, Dublin Why BeFound for PPC [H2] PPC that earns pipeline, not impressions. Most Irish PPC clients have been with us for years, including Dublin businesses, small business owners and Ireland’s fastest-growing B2B brands. We report on the only number that matters: how many qualified leads landed in your CRM this month, and what each one cost. PPC management built around ROI, transparency and a senior team that does not hand you off. ? [H3] 15+ Years Across Platforms Seventeen-plus years across Google, Microsoft, LinkedIn and Meta. Through every platform shift since the dawn of paid search and pay per click advertising. ?? [H3] Irish Multi-Platform Mix We know which platform mix works for the Dublin market: Irish B2B, Irish ecommerce and Irish service-area businesses. The right marketplace and budget split for every campaign. ? [H3] AI Bidding + Human Strategy Each platform’s automation has different blind spots and biases in buyer behaviour. Human strategy fills those gaps with high-performing creative and a clear marketing strategy. ? [H3] One Report, Four Platforms Unified pipeline reporting across Google, Microsoft, LinkedIn and Meta. Not four disconnected dashboards, but one source of truth that utilises every platform together. ?️ [H3] No Fee-on-Spend Flat fees per account, transparent breakdowns. We earn the same whether you spend €1,500 or €50,000, with no incentive to inflate your advertising efforts. ? [H3] Conversion Tracking That Holds Across iOS privacy changes, GA4 model shifts and consent-mode v2. Tracking that holds up across search engines, with Google Shopping ads, search ads and Microsoft Ads all reporting to one source. Questions [H2] PPC management FAQs [H3] Do you do all four platforms or just Google? All four. We are a Dublin PPC agency that runs Google Ads, Microsoft Ads, LinkedIn and Meta, and selectively TikTok for the right product. Most clients use one or two; we recommend the right platform mix based on your target audience, products or services and stage of business growth. [H3] Do you build landing pages? Yes. But landing-page builds are not included in retainers. We can tailor each page to your offer, ad copy and audience funnel. Comprehensive PPC requires landing pages designed to convert, not generic homepages that bury the headline and leave high-intent traffic with nowhere to go. [H3] Will you work with our existing landing pages? If they convert, yes. If they do not, we will tell you and propose a rebuild. The strategic question is always whether the page can be quickly optimised for higher-intent traffic, or whether a new build will deliver measurable results faster. We are honest about either path. [H3] What’s the contract length? Three months minimum on PPC management. After the initial three months you can move to monthly rolling. PPC services that deliver leads and sales rarely show their full ROI inside the first eight weeks of paid advertising. [H3] Do you offer fee-on-spend pricing? No. Fee-on-spend pricing creates the wrong incentive: agencies make more by recommending bigger budgets, regardless of campaign performance. We charge a flat retainer per platform so we earn the same whether your ad spend is €1,500 or €50,000 a month. The goal is to maximise ROI, not management fees. Want PPC reporting that shows you the leaks? Contact Us → Dublin-based · Est. 2009
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 1 |
| /contact/ | 8 | 1 |
| /seo-case-studies/ | 17 | 1 |
| /privacy-policy/ | 10 | 1 |
| /ai-seo/ | 11 | 1 |
| /ppc-management/ | 8 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://befound.ie/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "26 Pembroke Street Upper",
"addressRegion": "Dublin",
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}
},
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},
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],
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},
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},
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},
{
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},
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"potentialAction": {
"@type": "SearchAction",
"target": "https://befound.ie/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
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"dateModified": "2026-07-05T16:07:49+00:00",
"about": {
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"isPartOf": {
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},
"primaryImageOfPage": {
"@id": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png"
},
"inLanguage": "en-GB"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
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"@id": "https://befound.ie/#place",
"address": {
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"streetAddress": "26 Pembroke Street Upper",
"addressRegion": "Dublin",
"postalCode": "D02 X361",
"addressCountry": "Ireland"
}
},
{
"@type": [
"LocalBusiness",
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],
"@id": "https://befound.ie/#organization",
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"url": "https://befound.ie",
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},
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},
{
"@type": "WebSite",
"@id": "https://befound.ie/#website",
"url": "https://befound.ie",
"name": "BeFound SEO",
"alternateName": "BeFound SEO Dublin",
"publisher": {
"@id": "https://befound.ie/#organization"
},
"inLanguage": "en-GB"
},
{
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"@id": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
"url": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
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"height": "80",
"caption": "BeFound SEO in Dublin",
"inLanguage": "en-GB"
},
{
"@type": "ContactPage",
"@id": "https://befound.ie/contact/#webpage",
"url": "https://befound.ie/contact/",
"name": "Contact BeFound SEO | Say Hello",
"datePublished": "2025-04-26T16:44:21+00:00",
"dateModified": "2026-06-07T14:49:20+00:00",
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},
"inLanguage": "en-GB"
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]
}
/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://befound.ie/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "26 Pembroke Street Upper",
"addressRegion": "Dublin",
"postalCode": "D02 X361",
"addressCountry": "Ireland"
}
},
{
"@type": [
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"Organization"
],
"@id": "https://befound.ie/#organization",
"name": "BeFound SEO",
"url": "https://befound.ie",
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"https://twitter.com/@lesliegilmour",
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"https://www.youtube.com/@BeFoundSEOIre"
],
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"streetAddress": "26 Pembroke Street Upper",
"addressRegion": "Dublin",
"postalCode": "D02 X361",
"addressCountry": "Ireland"
},
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"@type": "ImageObject",
"@id": "https://befound.ie/#logo",
"url": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
"contentUrl": "https://befound.ie/wp-content/uploads/2023/04/BeFoundSEO-logo.png",
"caption": "BeFound SEO",
"inLanguage": "en-GB",
"width": "398",
"height": "80"
},
"priceRange": "€€€",
"openingHours": [
"Mo,Tu,We,Th,Fr 09:00-18:30",
"Sa 09:00-13:30"
],
"legalName": "Cube Digital Ltd",
"location": {
"@id": "https://befound.ie/#place"
},
"image": {
"@id": "https://befound.ie/#logo"
},
"telephone": "+353 860408002"
},
{
"@type": "WebSite",
"@id": "https://befound.ie/#website",
"url": "https://befound.ie",
"name": "BeFound SEO",
"alternateName": "BeFound SEO Dublin",
"publisher": {
"@id": "https://befound.ie/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://befound.ie/wp-content/uploads/2026/05/befound-blog-placeholder.png",
"url": "https://befound.ie/wp-content/uploads/2026/05/befound-blog-placeholder.png",
"width": "1200",
"height": "675",
"caption": "BeFound SEO Dublin logo featuring a modern digital design with a dark background and vibrant accents, representing professional SEO services in Dublin since 2009.",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://befound.ie/privacy-policy/#webpage",
"url": "https://befound.ie/privacy-policy/",
"name": "Privacy Policy | BeFound",
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"dateModified": "2026-05-10T09:26:14+00:00",
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},
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},
"inLanguage": "en-GB"
},
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},
"sameAs": [
"https://befound.ie",
"https://www.facebook.com/befounddublin/",
"https://twitter.com/lesliegilmour",
"https://www.linkedin.com/in/lesliegilmour/"
],
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"@id": "https://befound.ie/#organization"
}
},
{
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"dateModified": "2026-05-10T09:26:14+00:00",
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},
"publisher": {
"@id": "https://befound.ie/#organization"
},
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"@id": "https://befound.ie/privacy-policy/#richSnippet",
"isPartOf": {
"@id": "https://befound.ie/privacy-policy/#webpage"
},
"image": {
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},
"inLanguage": "en-GB",
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}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 1875 businesses audited.
Marketing, SEO & Advertising Agencies BS: BeFound SEO (befound.ie)
This is a rare high-substance agency website that prioritizes forensic proof and transparent engagement terms over marketing fluff. The total lack of ‘fee-on-spend’ pricing and the inclusion of specific audit costs suggest a business model built on technical delivery rather than sales theatre. It is a benchmark for low-BS positioning in the highly saturated SEO market.
To reach a near-zero BS score, name the anonymized Donegal accountancy and solicitors practice if non-disclosure agreements allow. Update the individual blog post placeholder images with team or office-specific photography to further humanize the technical authority. Include direct links to the Google Business Profile review feed to eliminate the last shred of trust theatre risk. Expand the ‘Meet the Team’ aspect beyond the founder to show the ‘senior team’ claimed in the copy.
The website perfectly aligns with the Marketing and SEO Agency category, providing specific technical details on local SEO, link building, and PPC management. The content reflects deep knowledge of the Irish market, specifically mentioning Dublin, Cork, and Galway, which validates its positioning as a local specialist.
“The low score of 14 is driven primarily by the high density of specific numbers, named experts with footprints, and the presence of a clear pricing model. Minor penalties were applied in the Information Density and Commodity Fingerprint pillars for slight concept repetition and the use of 'anonymised' case studies. The site successfully bypasses almost all standard agency red flags.”
This training module utilizes a snapshot of public data from BeFound SEO, captured on September 3, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to BeFound SEO: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://befound.ie to view the most current version of its content and learn from the source what this company is about and what it offers.