Training Example: Foursquare – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Connect real-world behavior to business outcomes
Foursquare is the industry-leading location intelligence platform, from turnkey measurement solutions for marketers to scalable building blocks for developers and beyond.Speak to salesTry for free
[H3] #1 in location intelligence
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[H3] 500%+ with FSQ Attribution
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[H3] Best innovation in mobile & device development for Places API
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[H3] Get high-performing Q3 targeting ideas
From back-to-school and Labor Day to summer travel and NFL kickoff, explore a library of customizable, location-based targeting strategies proven to drive real-world results.Get the Q3 guide
[H2] The trusted leader in location technology & data
Unlock revenue, marketing, and product strategies across business needs. Enrich data, power POI in apps, boost usage, and conduct competitive analysis.See our products
[H3] Quality at scale
Stop-detection precisely maps visits to locations. Over 16B check-ins fuel a dynamic map of 100M+ POIs across 200+ countries, capturing 9B+ monthly visits from 500M+ devices worldwide
[H3] Privacy-forward
Data privacy is important to us. Consumers have full control over their data, and our partners undergo regular audits to help ensure privacy standards are upheld.
[H3] Expertise
With 15+ years perfecting our best-in-class location technology, we are committed to scaling with you as your needs evolve.
[H3] Flexibility
With 550+ integrated partners, from AWS to the Trade Desk, our data is accessible and delivered via your preferred sources and formats.
Leading brands use Foursquare
[H2] Harness the power of location data
MarketersGeospatialDevelopersMarketersMarketersGeospatialDevelopers
[H3] Attribution
Analyze campaign performance, track real-world conversions, and optimize ad spend with omnichannel campaign attribution.Learn more
[H3] Audience
Create audiences that reflect real-world consumer behavior to reach customers with accuracy at scale.Learn more
[H3] Proximity
Reach consumers at the right time by building accurate, custom geofences based on their real-time movements.Learn more
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[H3] Spatial Workbench
Transform business questions into actionable maps and insights with familiar tools and instant cloud scale.Learn more
[H3] Spatial H3 Hub
Instantly enrich your models with H3-indexed geospatial features, purpose-built to eliminate the complexity of spatial data preparation.Learn more
[H3] Spatial Desktop
Transform your desktop into a comprehensive geospatial computing platform and achieve instant query performance on multi-gigabyte datasets and real-time visualization rendering.Learn more
[H3] Spatial Studio
Map making, advanced analytics, permissions and sharing—all in the leading cloud based geospatial workspace.Learn more
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[H3] Movement SDK
Drive customer engagement (and revenue) by personalizing in-app content at precisely the right time with developer and integration friendly tools.Learn more
[H3] Places API
Get real-time data access to increase customer satisfaction, build a better app experience and help users discover venues nearby.Learn more
[H3] Open Source
Open source access to POI data for flexible use to build location-driven projects.Learn more
[H3] Places
Unlocks location with precision and in rich detail. Know where you’ll build your next retail location. Analyze economic and foot-traffic trends, or build powerful POI applications.Learn more
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Using Foursquare’s suite of marketing products, Jack in the Box targeted fast-casual diners, engaged them in real-time near their locations, and measured an 8.8% lift in foot traffic.“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.”
[H4] Jamie Ogus
Senior Regional Marketing Manager, Jack in the Box
[H2] Committed to data privacy
Foursquare’s proprietary technology provides businesses with accurate, trusted location data. We believe it’s our responsibility to be an industry leader in data privacy, the ethical use of consumer data, and promoting best practices.Learn more about our data privacy standards
[H2] Foursquare data, your way
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[H2] Speak to our experts
Interested in exploring how Foursquare can help drive your business forward with location technology? We’d love to show you how.

Products

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Product overview
[H1] Building the #1 location technology platform
With best-in-class accuracy, accessibility, scale, and respect for consumer data privacy, our location technology platform provides data solutions and tools for real business problems.
[H2] Find the tools for you
[H2] Marketers
Power more personalized campaigns that drive ROI with accurate targeting and omnichannel measurement
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[H2] Geospatial
Transform location data into actionable insights with purpose-built tools that speak your language
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[H2] Developers
Drive engagement and revenue with timely, context-driven app experiences
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For marketers
[H2] Transform your advertising
Do you know if your advertising is making a difference on foot traffic to your locations? Take your marketing investment further by using location data to better understand your customers and target them on their journey towards your brand.
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[H3] Attribution
Understand the true impact of your advertising on net new customer behavior with the ability to measure your entire media plan cross-platform with FSQ/Attribution.Learn more
[H3] Audience
Reach effective, highly-customizable audiences based on real-world behaviors with easy-to-activate targeting across every channel.Learn more
[H3] Proximity
Reach consumers in real-time using geo-contextual targeting. Build accurate, custom geofences to programmatically connect with consumers in key moments of receptivity.Learn more
For developers
[H2] Power your location-based apps with our suite of developer tools
Use location intelligence to create timely, context-driven app experiences that drive engagement and revenue. Get familiar with our products and explore their features.
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[H3] Places
Foursquare Places data unlocks locations with precision and in rich detail. Know where you’ll build your next retail location. Analyze economic and foot-traffic trends, or build powerful POI applications.Learn more
[H3] OS Places
Open source, high-quality POI data to drive innovation across the entire geospatial community.Learn more
[H3] Movement SDK
Drive customer engagement (and revenue) by personalizing in-app content at precisely the right time with developer and integration friendly tools.Learn more
[H3] Places APIs
Get real-time data access to increase customer satisfaction, build a better app experience and help users discover venues nearby.Learn more
For analysts and ML engineers
[H2] Bring your data. Bring your questions. Build the answers.
Geospatial intelligence for everyone. Whether you’re a developer, analyst, or GIS expert, transform location data into actionable insights with purpose-built tools that speak your language. Built on three foundational pillars, Data, Visualization, and Compute, our platform transforms how organizations leverage location data for business intelligence.
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[H3] Spatial H3 Hub
H3 Hub delivers dozens of raster and vector datasets pre-processed into H3-indexed tables, eliminating months of spatial data preparation for training your ML models. Query demographics, mobility, and environmental data at any H3 resolution directly from Spark, Python, or DuckDB, using simple lat/long coordinates or region boundaries.Learn more
[H3] Spatial Workbench
Spatial Workbench combines familiar SQL workbooks with pre-provisioned geospatial compute engines like MotherDuck and inline Kepler.gl visualizations, so analysts can query datasets, create stunning maps, and publish interactive spatial stories – all within a single browser workspace.Learn more
[H3] Spatial Desktop
Spatial Desktop unleashes the full power of geospatial visualization on your workstation, combining GPU rendering with native DuckDB performance to handle tens of millions of points, run sub-second spatial SQL, and work seamlessly even when connectivity is limited.Learn more
[H3] Spatial Studio
A visualization playground for map-making, advanced analytics, and collaboration – all in a cloud-based geospatial workspace. Access experimental Kepler features before they make their way into Kepler.gl OSS and other FSQ Spatial products.Learn more
[H2] Get started with Foursquare
Interested in exploring how Foursquare can help drive your business forward with location technology? We’d love to show you how.

Developers

Developers
[H1] Build better app experiences with leading geospatial APIs and SDKs
Scalable and privacy-compliant location-aware experiences for your customers.
Get started for freeRead the docs
[H2] Built to meet your needs
[H4] Retail rewards apps
Guide active deal seekers that want to optimize their budget and discover new products.The Movement SDK helps to deliver rewards at the right place and right time. Increase and audit data quality for your marketing and competitive analytics offerings too.Enhance your retail rewards app by leveraging Places API for seamless user check-ins, ensuring accurate visit verification and increased customer engagement.
[H4] Travel tracking & recommendation apps
Help travelers easily map out and follow their itineraries and share stories about their travel experiences.Places API helps with precise location searches, seamless geotagging and check-ins, and efficient trip planning, ensuring a more intuitive and enriched travel experience for your end-users.Use our Movement SDK for snap-to-place place identification, integrations for taxi coordination, and more.
[H4] Ride-hailing apps
Empower end-users seeking efficient, safe, and seamless travel experience.Movement SDK ensures precise pick-ups and drop-off with real-time location tracking, ensuring ride accuracy and efficiency.Use Places API to offer end-users quick and intuitive location searches, accurate address data, and effortless ride check-ins, delivering an unmated ride experience every time.
Developer tools
[H2] Our suite of SDKs & APIs
SDKs
Leverage our SDKs to not only engage app users by delivering context-aware content in real-time, but also visualize and analyze geospatial data on a planetary scale.
[H4] Movement SDK
Embed foreground and background location awareness into your iOS and Android apps, and engage users with contextual content in real-time.AndroidiOSAll
[H4] Studio Data SDK
Allow your web applications to access geospatial assets, invoke analytics services and start pipeline tasks for bulk processing of geospatial data.Get startedData functionsAll
[H4] Studio Map SDK
Designed for building custom geospatial web applications. Control, embed and customize Studio maps on web pages or Jupyter notebooks.Get startedMap functionsAll
APIs
Leverage our APIs to build location-driven features in your app or website. Drive user engagement and retention through access to millions of high-quality and accurate POIs available to you in real-time.
Access global POI data and rich content from 100k+ trusted sources via our Places API for real-time venue search, discovery, and ranking.
Explore Places APIRead docs
[H4] Search & Data
Returns places based on user-submitted keywords. Matches against names, categories, tips, and tastes.Read Docs
[H4] Geotagging & Check-in
Provide POI tagging that supports check-in based on where your end-user’s device is and what is around them.Read docs
[H4] Autocomplete
Returns a list of top addresses, places, geos, and/or searches partially matching the provided keyword and location inputs.Read docs
[H4] Ask API
Returns recommended places based on user-submitted natural language queries. Matches against names, categories, tips, and tastes.Read docs
[H4] Place Match
Match large datasets to Foursquare POIs to return standardized Place IDs, enriched attributes, and confidence-based results.Read docs
[H4] Transaction Match
Match merchant strings to Foursquare POIs to understand real mappable places with a stable Place ID.Read docs
[H2] Getting started guides
[H4] Set up your FSQ developer console
Put the most trusted, independent location data and technology platform to work for your business.Learn more
[H4] Get started with the Places API
New to the Foursquare Places API? Not to worry, we’ve got you covered. In just a few simple steps, you’ll be up and running with your first API call in no time!Learn more
[H4] Get started with Foursquare Studio
Using Foursquare Studio, you can create powerful geospatial visualizations that you can share with the world.Learn more
[H2] Developer tools
[H4] API demos
View working web experiences leveraging our most popular API endpoints, including code samples.View demos
[H4] Geospatial data catalog
Explore a growing list of geospatial datasets provided by Foursquare Studio and our partners.View catalog
[H4] API explorer
View working code examples and make authenticated API requests with full responses.Explore API
[H4] API status
Real-time info on the uptime and status of the Foursquare Developer Console and our API endpoints.Check API status
[H4] Studio map community
Interact with a wide array of Studio Maps created by Studio engineers and other community members.Explore maps
[H4] Studio map playground
Explore the Studio Map SDK in an interactive sandbox before implementing any code.Learn more
[H2] Foursquare Developer Community
Find solutions, share ideas and discuss all things geospatial through our dedicated community of developers on Discord and Slack.

[H2] Get started
Start building location-aware experiences for your customers today → Access the console

Resources

May 22, 2026

[H1] Back-to-School 2026: How to Win the 75% of Shoppers Willing to Switch Brands This Season
The “old retail playbook” is officially obsolete. As we head into the 2026 back-to-school season, AI-driven shopping habits and shifting economic priorities have fundamentally rewritten the consumer journey. To win this year, retailers must move beyond broad-reach digital tactics and anchor their strategies in the precision of real-world behavior. Location data remains the most accurate […]
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Blog
[H2]
Back-to-School 2026: How to Win the 75% of Shoppers Willing to Switch Brands This Season
May 22, 2026
The “old retail playbook” is officially obsolete. As we head into the 2026 back-to-school season, AI-driven shopping habits and shifting…

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Reports and Insights
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Q3 2026 Location-Based Targeting Guide: Turn Real-World Behavior into Smarter Targeting
May 15, 2026
In today’s landscape, purchase journeys are more fragmented than ever, spanning AI-powered research, in-store discovery, online conversion, and everything in…

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Reports and Insights
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Foursquare’s 2026 Digital Overlap Guide: Unifying Digital Channels
May 13, 2026
Understand how channels overlap and drive real-world outcomes with a unified, deduplicated view. In our new guide, Foursquare’s 2026 Digital…

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Blog
[H2]
How We Test a Conversational API
April 29, 2026
Conversational APIs break most of the evaluation methods that search and recommendation teams have built up over the past two…

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Reports and Insights
[H2]
From Reach to Outcomes: Proving TV Performance in the Omnichannel Era
April 16, 2026
TV has never been more powerful or more fragmented. Across linear, streaming, and connected TV, the same consumer is often…

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[H2]
Proving Linear TV Drives Real-World Results
April 16, 2026
The Challenge  Linear TV is a major investment for this QSR brand, but with most spend committed during upfronts, measurement…

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