Training Example: Global Search Awards – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Celebrate excellence in Global Search!
If you’re delivering innovative, engaging, and high-impact search campaigns that drive traffic and ROI, now’s your moment to shine.
The Global Search Awards recognise and celebrate the creativity and innovation of agencies and professionals working across PPC, SEO, and content marketing across a wide range of industries.
With entries from leading digital experts in 195 countries, the awards welcome campaigns of all scopes – local, national, or international. Submitting your work gives you the chance to showcase your expertise, attract new clients and talent, and connect with a global network of search professionals.
Now accepting entries from the whole of Africa to celebrate the search on the continent – check out the new categories!
Brought to you by Don’t Panic Events
Brought to you by We Are Search, The Global Search Awards are part of a highly successful international awards series, The Search Awards, comprising the UK Search Awards, the US Search Awards, the MENA Search Awards, the APAC Search Awards, and the European Search Awards.

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[H1] Categories

Download Entry Form

Please see the following descriptions for information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.

[H2] CAMPAIGN AWARDS
Every sector and vertical is different, not just in terms of competition, but in the tactics and strategies required to stand out from the crowd and achieve goals. In each sector, judges will be looking for the thinking and approach specific to the needs of the sector and the client's goals and how results were met or exceeded.

BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): SMALL
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Online retail has seen a huge boom over the last decade and the competition is tough. This award is in recognition of an SEO campaign that has successfully created or enhanced the visibility of a website in the retail sector. Open to agencies with 25 or less employees.
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BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO): LARGE
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Online retail has seen a huge boom over the last decade and the competition is tough. This award is in recognition of an SEO campaign that has successfully created or enhanced the visibility of a website in the retail sector. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): SMALL
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Competition in retail has soared and shows no signs of slowing down. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the retail sector. Open to agencies with 25 or less employees.
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BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC): LARGE
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Competition in retail has soared and shows no signs of slowing down. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the retail sector. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH - FINANCE (SEO): SMALL
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Finance is ruled by many regulations and needs innovation to thrive. This award is in recognition of an SEO campaign that has successfully enhanced the visibility of a website in the finance sector whilst adhering to strict financial guidelines. This can include banking, insurance, or financial services. This category is open to agencies with 25 or less employees.
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BEST USE OF SEARCH - FINANCE (SEO): LARGE
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Finance is ruled by many regulations and needs innovation to thrive. This award is in recognition of an SEO campaign that has successfully enhanced the visibility of a website in the finance sector, whilst adhering to strict financial guidelines. This can include banking, insurance, or financial services. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH - FINANCE (PPC): SMALL
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Finance is ruled by many rules, making it a niche in terms of PPC. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector. This can include banking, insurance, or financial services, whilst sticking to regulations. Open for agencies with 25 or less employees.
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BEST USE OF SEARCH - FINANCE (PPC): LARGE
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Finance is ruled by many rules, making it a niche in terms of PPC. This award is in recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector. This can include banking, insurance, or financial services, whilst sticking to regulations. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): SMALL
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The travel industry is thriving but competition means engaging with audiences is essential. Judges are looking to recognise an SEO campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. Open to agencies with 25 or less employees.
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BEST USE OF SEARCH - TRAVEL / LEISURE (SEO): LARGE
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The travel industry is thriving but competition means engaging with audiences is essential. Judges are looking to recognise an SEO campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. The large category is open for companies with 26 and over employees.
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BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): SMALL
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The travel industry is thriving but competition means engaging with audiences is essential. Judges want to hear about a PPC campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. Open to agencies with 25 or less employees.
Download Entry Kit

BEST USE OF SEARCH - TRAVEL / LEISURE (PPC): LARGE
Enter Now
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The travel industry is thriving but competition means engaging with audiences is essential. Judges want to hear about a PPC campaign that has successfully enhanced the visibility of a website in the travel or leisure sector. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH - GAMING: SMALL
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The gaming industry is scrutinised more than most. This award is a recognition of a campaign that has successfully enhanced the visibility of a website in the gaming sector while sticking to specific rules and regulations. Open to agencies with 25 or less employees.
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BEST USE OF SEARCH - GAMING: LARGE
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The gaming industry is scrutinised more than most. This award is a recognition of a campaign that has successfully enhanced the visibility of a website in the gaming sector while sticking to specific rules and regulations. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: SMALL
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It's never just about donations in the not-for-profit sector. Judges are looking to reward a campaign that has successfully enhanced the visibility of a charity or not-for-profit organisation website to grow engagement. Open to agencies with 25 or less employees.
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BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT: LARGE
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It's never just about donations in the not-for-profit sector. Judges are looking to reward a campaign that has successfully enhanced the visibility of a charity or not-for-profit organisation website to grow engagement. The large category is open for companies with 26 and over employees.
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BEST USE OF SEARCH - B2B (SEO): SMALL
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Judges will reward and recognise an SEO campaign that has successfully enhanced the visibility of a website in the business-to-business sector. Open to agencies with 25 or less employees.
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BEST USE OF SEARCH - B2B (SEO): LARGE
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Judges will reward and recognise an SEO campaign that has successfully enhanced the visibility of a website in the business-to-business sector. Open to agencies with 26 or more employees.
Download Entry Kit

BEST USE OF SEARCH - B2B (PPC): SMALL
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Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the business-to-business sector. The small category is open for companies with 25 or less employees.
Download Entry Kit

BEST USE OF SEARCH - B2B (PPC): LARGE
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Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the business-to-business sector. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH - B2C (SEO): SMALL
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Recognition of an SEO campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. Open to agencies with 25 or less employees.
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BEST USE OF SEARCH - B2C (SEO): LARGE
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Recognition of an SEO campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH - B2C (PPC): SMALL
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Recognition of a PPC campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. Open to agencies with 25 or less employees.
Download Entry Kit

BEST USE OF SEARCH - B2C (PPC): LARGE
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Recognition of a PPC campaign that has successfully increased engagement and/or enhanced the visibility of a brand or website in the B2C sector. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH – HEALTH: SMALL
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Search for health-related subjects has grown exponentially over the past few years. This award is in recognition of a campaign that has ensured the visibility of a website in the healthcare sector and made it stand out from the crowd. Open to agencies with 25 or less employees.
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BEST USE OF SEARCH – HEALTH: LARGE
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Search for health-related subjects has grown exponentially over the past few years. This award is in recognition of a campaign that has ensured the visibility of a website in the healthcare sector and made it stand out from the crowd. The large category is open for companies with 26 and over employees.
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BEST USE OF SEARCH - AUTOMOTIVE: SMALL
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The automotive industry is changing rapidly, but how did your campaign achieve outstanding results in search? Our judges want to know how and why. The category open to agencies with 25 or less employees.
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BEST USE OF SEARCH - AUTOMOTIVE: LARGE
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The automotive industry is changing rapidly, but how did your campaign achieve outstanding results in search? Our judges want to know how and why. The large category is open for companies with 26 and over employees.
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BEST USE OF SEARCH - REAL ESTATE & PROPERTY: SMALL
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Home is where the heart is but search is what helps the right buyer find the right home. This campaign is in recognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property. The category is open to agencies with 25 or less employees.
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BEST USE OF SEARCH - REAL ESTATE & PROPERTY: LARGE
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Home is where the heart is but search is what helps the right buyer find the right home. This campaign is in recognition of a campaign that has achieved outstanding results through an integrated campaign in the field of real estate and property. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH – FMCG: SMALL
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FMCG are crucial in customer's day-to-day lives but competition is strong. This category recognises an SEO or PPC campaign for the FMCG sector that has achieved outstanding results in search. This category is open to agencies with 25 or less employees.
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BEST USE OF SEARCH – FMCG: LARGE
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FMCG are crucial in customer's day-to-day lives but competition is strong. This category recognises an SEO or PPC campaign for the FMCG sector that has achieved outstanding results in search. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST USE OF SEARCH – FASHION: SMALL
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The fashion industry is constantly changing and evolving with the trends. This category recognises a search campaign that has enhanced the visibility of a website in the fashion sector despite an ever-changing environment and tough competition. This category is open to agencies with 25 or less employees.
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BEST USE OF SEARCH – FASHION: LARGE
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The fashion industry is constantly changing and evolving with the trends. This category recognises a search campaign that has enhanced the visibility of a website in the fashion sector despite an ever-changing environment and tough competition. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST LOCAL CAMPAIGN (SEO): SMALL
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The focus for this award is geographical. Judges are looking for campaigns that have delivered outstanding results or visibility and have shown how to capitalise on the changing search landscape and implement localised strategies. This category is open to agencies with 25 or less employees.
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BEST LOCAL CAMPAIGN (SEO): LARGE
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The focus for this award is geographical. Judges are looking for campaigns that have delivered outstanding results or visibility and have shown how to capitalise on the changing search landscape and implement localised strategies. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST LOCAL CAMPAIGN (PPC): SMALL
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Search engines' continued quest for displaying tailored results coupled with the ever-increasing share of mobile queries means localisation is a concern for all businesses, regardless of scale. Judges are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results. This category is open to agencies with 25 or less employees.
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BEST LOCAL CAMPAIGN (PPC): LARGE
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Search engines' continued quest for displaying tailored results coupled with the ever-increasing share of mobile queries means localisation is a concern for all businesses, regardless of scale. Judges are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results. The large category is open for companies with 26 and over employees.
Download Entry Kit

BEST LOW BUDGET CAMPAIGN (SEO): SMALL
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Not everybody has a six-figure search budget, nor are they always required to achieve a great return on investment. We want to hear about the smal

Ready to rank higher than ever at the Global Search Awards?
Consider our Entry Kit your ultimate optimisation tool, packed with everything you need to craft a top-performing submission. From expert judges’ insights (straight from the SERPs) to a step-by-step entry guide, it’s designed to help your work climb the rankings and convert into trophies. Think of it as your awards SEO: fewer clicks, better results.

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[H1] Pricing and Rules
Download Entry Form
Categories

[H3] The Rules

All entries must not exceed 1000 words. The 1000-word limit applies exclusively to the judging criteria/question sections of the submission. (e.g. Objectives & budget, Target audience & strategy, Implementation & creativity). The Company Description and all Supporting Documents (e.g. infographics, links, testimonials) are excluded from this count.

When creating a title for your entry, please structure your title in the following format: “Agency Name & Client Name – Campaign/Product/Tool/Website Name” or just “Company/Team Name” for agency/team awards.

Entries should relate to work undertaken between January 2025 - May 2026.

Please ensure you fill out a separate Word/PDF document entry form for each submission. For example, if you submit five entries, you will need to complete five individual entry forms, making sure to tick the correct category and upload these separately on submission.

If you are uploading the same entry into another category, you will need to edit your entry form and make sure the correct category is checked. If the correct category is not checked, your entry may be classed as void and therefore not judged.

Entry questions are dependent on your chosen category, please take care when filling out each entry form. If your entry form does not match your online submission and category selection, your entry may be classed as a duplication error and may not be judged. into a different category, you will need to edit your form and details accordingly and make sure the correct category is ticked. If the correct category is not ticked, your entry may be classed as void and therefore not judged.

Entry forms can be designed to your company branding, as long as they contain the original questions and headings in the correct order in which judges mark them.

Please ensure you read the terms and conditions before submitting an entry.

Full terms and
conditions

[H3] Entry Fees
Super Early Bird Entry Fee: £220
Entries received before Thursday,  April 23rd 2026
Early Bird Entry Fee: £275
Entries received before Thursday, May 14th 2026
Final Deadline Entry Fee: £365
Entries received before Thursday, May 28th 2026
All entries are subject to VAT if applicable.
Exclusive multiple entry saving: Enter five entries and receive one additional free entry. Submit all six entries in one session, and your discount will automatically be applied at checkout.

[H3] File Uploads
Individual files must not exceed 2MB. When creating your online profile, ensure your logo is of high quality as this will be used for marketing purposes. Entry forms will only be accepted as a PDF or Word document. Supporting documents can be provided in Word, PDF, or JPEG format. Zip files and videos cannot be accepted; however, you can include links to online files.

[H3] Confidentiality
All material will remain confidential to the judges. All judging discussions are confidential and will not be shared with anyone outside of the judging panel. Judges securely delete all judging materials immediately after the judging period. Judges only access entries they have been allocated to score.

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[H2] Testimonials

"We thank the judges for recognising our hard work, and congratulate all the participants, finalists, and winners of the 2023 Global Search Awards! It was a fantastic event, and we can’t wait to see what next year brings."
Climbing Trees

"Every applause, every accolade, and every word of recognition echoed a journey of dedication, passion, and an unwavering commitment to excellence. Taking home three substantial awards, including the monumental ‘Best Global Large SEO Agency,’ has not only set a new benchmark for us but also for the industry, particularly for the MENA region. The nomination phase was thrilling, but the victory? It was electrifying!"
SEO Sherpa

"Everything from the organisation of the event, the food, waiters, judges, hosts and how special we felt on the night made it one of the best awards our company has been a part of. We can’t wait to see you again next year – and who knows where it will take us! The awards exceeded all our expectations. Everything from the location, staff, food and entry process was seamless and met all our expectations and more!"
Candidsky

"Winning the Best Small Budget SEO Campaign at the Global Search Awards is a proud milestone for Digital Hitmen. Competing globally alongside top agencies is an incredible honour, and this award reflects our commitment to helping clients reach their full potential online. For us, budget constraints inspire innovation, and this recognition proves that impactful results don’t require a six-figure budget."
Digital Hitmen

"Winning an award at the Global Search Awards means so much to us. It proves to us that our strategy works and is supported by great clients and solid results. Competing against hundreds of entries from around the world makes it even more special. We're proud of the hard work our team puts in every day, and it's exciting to see that recognised alongside other talented professionals in the industry."
Emily Bencsics, Marketing & Digital Specialist Megantic

"Awards like the Global Search Awards allow us to step outside our own bubble and benchmark ourselves against the very best. It’s not just about recognition - it’s about learning where to go next, what went well, and what we can improve. For me, that knowledge is just as valuable as the award itself."
Mateusz Calik, CEO & Co-founder Delante

"The entry process has been smooth and professional, with clear guidance and support throughout. Beyond that, the Global Search Awards themselves are an invaluable institution: they honour the great work happening across search marketing in an ever-evolving landscape, and we’re grateful to be part of it."
Bonzer

"As a team spread across the UK, Latvia, Spain, and beyond, this recognition isn’t just a win — it’s a shared milestone that celebrates creativity, collaboration, and real-world impact. Awards exist to push the industry forward — and we’re proud to be part of that movement."
Alex Tkacovs, Founder and CEO 94 N

"ThoughtShift is thrilled for our digital marketing agency to be awards finalists in the Global Search Awards 2025. The Don’t Panic awards entry process and team were brilliant from start to finish. Being recognised by the Global Search Awards 2025 demonstrates our ThoughtShift Full-Funnel SEO & PPC agency is truly world-class."
Helen Trendell, Co Founder & Managing Director ThoughtShift

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Don’t Panic Projects Ltd (“we”, “us”) is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us, and forms part of our Terms and Conditions.
This privacy policy applies to any information acquired by and/or provided to Don’t Panic Projects Ltd, including but not limited to: information provided through the use of the website; information provided during the course of orders, transactions and bookings; information provided through enquiries or by the completion of any request and or invitation for information. Don’t Panic Projects Ltd may gather information about you when you use our website.
For the purpose of the Data Protection Act 1998 (“the Act”), the data controller is Don’t Panic Projects Ltd, a company registered in England and Wales with a company registration number 5527993, and whose address is Suite 21, Hardmans Business Centre, New Hall Hey Road, Rawtenstall, Rossendale, BB4 6HH, United Kingdom
[H4] General Data Protection Regulation
The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. This privacy policy details how we will collect, store and use your information when visiting our website.
[H4] Personal Information Collection
The personal information you disclose to Don’t Panic Projects Ltd by registering for events, entering awards and/or purchasing tickets gives us consent to the collection, storage and processing of information in the manner described in this policy. Personal information may include name, email, job title, company, address, contact number and similar information which identifies you. We do not sell or rent personal information to other organisations. Where necessary, our site collects credit card information for the purpose of billing the user for requested services or events. Information collected through our site may be shared with third parties that provide services on behalf of the site, such as credit card processors. Third parties may only use the data for the purpose for which it was provided.
The information you submit to Don’t Panic Projects Ltd will be kept confidential and secure once received. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. All information you provide to us via email or our site is stored on secure servers of third parties authorised by us.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
[H4] Use of Information
We use information held about you in the following ways:
To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
To provide you with information regarding your entry or ticket purchase.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
To notify you about changes to our site, goods and/or services;
We may also use your data (where you have chosen) to allow selected third parties to use your data, to provide you with information about goods and services which may be of interest to you, and we or they may contact you about these. Where you permit selected third parties to use your data, we (or they) will only contact you by electronic means to provide you with information about goods and services which may be of interest to you if you have consented to this.
If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.
[H4] Your Rights
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes, or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at Don’t Panic Projects Ltd, Suite 21, Hardmans Business Centre, New Hall Hey Road, Rawtenstall, Rossendale, BB4 6HH, United Kingdom or via email on [email protected].
Our site may, from time to time, contain links to and from the websites of our customers, registered members, suppliers, partner networks, advertisers, affiliates and other third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or the content or operation of these websites. Please check these policies and the terms of the websites before you submit any personal data to these websites.
[H4] Access to Information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you. We want to make sure that your personal data is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
[H4] Privacy Policy Changes
We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. Your continued use of our site following the posting of any changes to this policy means you accept such changes.
However, if at any time in the future, we plan to use personal information in a way that differs from this policy, users will be notified by either 30 30-day notice displayed prominently on the website or by email. We will provide you with the opportunity to opt out of such differing uses.
[H4] Cookies
“Cookies” are pieces of information that may be placed on your computer by a website for the purpose of facilitating and enhancing your communication and interaction with that website. Many websites use cookies for these purposes. We, and any third parties that place materials on our site, may use cookies to customise your visit to our site and for other purposes to make your visit more convenient or to enable us to enhance our service. You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your web browser preferences, in which case you may still use our site, but it may interfere with some of its functionality. We do not use cookies to retrieve information from your computer for purposes that are unrelated to our site or your interaction.
We use a third-party site measurement service to measure our site traffic. This company may use information (not including name, address, email address or telephone number) about your visit to this site in order to help Don’t Panic improve the site’s content and navigation.
[H4] Contact
For questions or concerns relating to privacy, we can be contacted at [email protected] or via +44 (0) 1706 828 855. Alternatively, you can contact us via post at Suite 21, Hardmans Business Centre, New Hall Hey Road, Rawtenstall, Rossendale, BB4 6HH, United Kingdom