Training Example: GumGum – Review the Data, Give Your Score & Compare to the Real AI Evaluation

The Mindset Company™
[H1] Most Advertising Misses the Moment. Yours Doesn't Have to.
By understanding how people think and behave in real time, we capture the exact moment your audience is open to your message. Your media shows up when it works, not just when it can.Talk to Our TeamTalk to Our Team
[H2] Trusted by leading brands
Case StudyLorealCase StudyBurger KingCase StudyFord Case StudyElfCase StudyMcDonald'sCase StudyHonest coCase StudyArcherCase StudyDomino'sCase StudyBBCCase StudyAldiCase StudyMartiniCase StudyLA TourismWhat's Missing From Your Media Strategy
[H2] You Have More Signals Than Ever... But Still Missing What Drives the Outcome.
Attention ScoreContextual SignalsTrending Topics1st Party DataDevice & EnvironmentPast Performance SignalsSeasonal MomentsAudience SegmentsIntroducing Mindset
[H2] Mindset Determines Which Moments Are Worth Your Spend
People aren’t equally receptive all the time – their attention, intent, and openness shift throughout the day. The Mindset Graph™ captures those shifts in real time, revealing when someone is ready to engage, respond, or act.
{Dynamic Mindset}
[H3] The Same Person, Different Moments
From morning to night, behavior shifts constantly – shaping how people engage, what they notice, and what they’re open to.
{High Receptivity}
[H3] Leaning in
Focused and engaged, actively exploring content. More likely to notice, process, and respond to relevant messaging.
{Low Receptivity}
[H3] Distracted
Attention is fragmented, behavior is passive. Content is skimmed, not absorbed – making meaningful engagement less likely.
{High Intent}
[H3] Actively Searching
Looking for answers and comparing options. Receptivity is high, but expectations are specific – relevance matters.
{Selective Receptivity}
[H3] Leaning Back
Relaxed and less task-focused. Engagement is lighter, and interruptions are less welcome – messages must feel seamless to land.See Mindset in ActionSee Mindset in ActionOmnichannel Media
[H2] Activate the Right Moments Across Every Screen.
People move fluidly between screens – carrying a different state of mind with each transition. When your media follows their mindset across CTV, digital video, and display, it shows up where it works, not just where it can.Explore OmnichannelExplore OmnichannelLabelTag
[IMG: CTV]
CTV
[IMG: OLV]
OLV
[IMG: Display]
DisplayGlobal Reach
[H2] Scale that Doesn’t Come at the Cost of Quality
500b
[H3] Monthly Impressions
Reach that moves the needle across the open web and CTV, at any budget level.~1b
[H3] Monthly Uniques
Nearly a billion people reached every month, across 19 markets worldwide.40k
[H3] MFA-Free publishers
Direct access to premium editorial environments. Every publisher vetted, every impression clean.Top 15
[H3] Global Omnichannel SSP
Ranked among the top 15 SSPs worldwide by Jounce. The infrastructure behind some of the largest media buys on the open web.
[H2] Real Results.
Whatever Your Vertical.
View All Case StudiesView All Case Studies
[H3] Honest Co
Honest Company Sees 15% Purchase Intent Increase with Pause AdsRead Story
[H3] increase in purchase intent
15%
[H4] increase in brand consideration
15%Read Story
[H3] RWE
Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset TargetingRead Story
[H3] viewability for total campaign (75% benchmark)
91%
[H4] minutes of time on site (1:15 benchmark)
5:20+Read Story
[H3] BBC The Celebrity Traitors
Capturing the BBC’s Cultural Momentum Through Evolving Viewer MindsetsRead Story
[H3] total audience tune-in now on iPlayer in YOY growth
55%
[H4] higher finale viewership vs The Traitors Season 3 finale
53%Read Story
[H3] Ford
Driving Consideration for Ford Escape PHEV by Meeting Car Intenders in the Right MindsetRead Story
[H3] viewability on In-Screen Expandable units
93%
[H4] of attention time on Hang Time units (above GumGum average)
3.7sRead Story
[H3] Archer
Owning the Break: Archer Launches First-to-Market Pause Ads to Capture Snack-Time Attention on CTVRead Story
[H3] increase in aided brand awareness
+11.5%pt
[H4] increase in purchase intent
+10%ptRead Story
[H2] Do You Want to Outperform ROAS on Your Next Ad Creative?
Learn MoreOpen Creative GalleryCreative Gallery
[H2] Creative Hits Different When It’s Built for the Moment
Most ads follow a format. These adapt in real time. Explore the formats and experience the difference.Explore the FormatsExplore the FormatsLabelTagHang TimeMartiniDesktop SkinMetaIn-video squeezebackAnheuser-buschVelocityBurger KingAwards
[H2] Recognized by the Industry, Consistently.
Across innovation, effectiveness, creative, and client partnership, our work is consistently recognized by leading industry organizations.View All AwardsView All AwardsMedia Awards EuropeBest Contextual Targeting OfferingProduct InnovationMixx AwardsProduct InnovationProduct InnovationBest Client Services TeamThe Wires AwardsTechnology & Service ProviderAI InnovatorsTechnology & Service ProviderAI InnovatorsTechnology & Service ProviderTechnology & Service ProviderB2B Power Partners Power Partners
[H2] Insights, Research, and Real-World Thinking.
View All ResourcesView All Resources
[IMG: Thumbnail showing a panel and crowd from the possible conference in miami 2026]
Connected TV
[H3] 3 Ways to Win with CTV Right Now
Read Article3 Ways to Win with CTV Right Now
[IMG: Attendees engaging with GumGum’s Mindset Lounge experience at POSSIBLE 2026]
Events
[H3] POSSIBLE 2026 Recap: Receptivity Ruled as Mindset Took Over Miami
Read ArticlePOSSIBLE 2026 Recap: Receptivity Ruled as Mindset Took Over Miami
[IMG: thumbnail image with the blogs title and a preview of the chat input function]
Mindset
[H3] Now, Turn Questions Into Campaigns in the Mindset Portal
Read ArticleNow, Turn Questions Into Campaigns in the Mindset PortalGet Started
[H2] See How Mindset Works For Your Campaigns.
Tell us about your goals, and we’ll show you where Mindset can make the biggest impact.Trusted by the world's leading companiesThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.

Mindset+Omnichannel=Results
[H1] Performance Built on Mindset. Proven Across Every Objective.
Real campaigns. Real measurement. Real outcomes, across every major vertical, format, and funnel stage.Explore the ProofExplore the Proof68%Spontaneous brand recall for L'Oréal, achieved by matching every impression to the moment of highest receptivity.Read StoryRead Story+53%Lift in attention for McDonald's, driven by meeting Gen Z in the right mindset across gaming, pop culture, and food content.Read StoryRead Story55%YoY growth in total audience tune-in on iPlayer for The Celebrity Traitors, powered by a mindset-led strategy that kept pace with the show’s cultural momentum.Read StoryRead StoryThe Measurement Gap
[H2] You Can Hit Every Benchmark and Still Miss the Audience
Impressions, viewability, and attention scores measure what happened to an ad. They don't measure whether the audience was in the right state to receive it. That gap is where performance is made or lost.The Mindset Graph allows us to tap into the Open Web's full potential by understanding not just where audiences are, but why they're there.Kevin LusakivanaSenior Campaign Manager, Pernod Ricard BEThe Methodology
[H2] Performance Is Built Before the Impression Is Served
The results in this page don't come from better targeting alone. They come from a methodology that starts with receptivity, validates independently, and measures what standard metrics ignore.LinkSignal identification
[H3] Receptivity, Before Any Impression Is Served
Thousands of real-time signals, content, context, behavior, sentiment, are evaluated simultaneously to determine whether an audience is in a genuine state of openness. Beyond who they are. Whether they're ready.How The Mindset Graph™ WorksINDEPENDENT VALIDATION
[H3] A MAGNA Global Study Confirmed the Methodology at Scale
GumGum partnered with MAGNA to independently test the methodology. Result: mindset-driven placements deliver up to 473% more receptive inventory than standard targeting, proving receptivity drives real performance outcomes.In-Flight Optimisation
[H3] Campaigns Automatically Optimize Toward the Outcomes That Matter
The Mindset Graph™ doesn't just inform placement. Always-on AI optimization continuously improves campaigns in-flight, prioritizing moments most likely to drive results. Every impression compounds the next.Receptivity-based management
[H3] Performance Against the Outcomes That Actually Matter.
From conversions and ROAS to brand lift, GumGum Outcomes and Attentive Lift trace exactly which moments drove impact. Campaigns in high-receptivity moments perform 2.6x better – mindset and performance, connected.Consistent Proof
[H3] The Methodology Holds Across Every Vertical, Format, and Funnel Stage.
Leading brands across every category are reaching the same conclusion: campaigns optimized for mindset consistently outperform those optimized for delivery alone.Explore Case StudiesBy the Numbers
[H2] The Methodology, Measured.
Across every campaign, objective, and market, the outcomes point in the same direction. These are the numbers that define what optimizing for mindset actually delivers.500b
[H3] monthly impressions served
The inventory depth to reach audiences in the right mindset, across every major format and market.2x
[H3] Uplift in Aided Brand Recall
Mindset-driven campaigns deliver twice the brand recall of contextual-only approaches.
(Source: Magna x GumGum 2026)3x
[H3] Uplift in Brand Favorability
Brand preference triples when campaigns are aligned with audience mindset rather than context alone. (Source: Magna x GumGum 2026)+5%
[H3] Average In-Store Sales Lift
Mindset-optimized campaigns consistently translate to measurable sales outcomes across independent studies.
(Source: ABCS Insights)
[H2] Proven in Market. Across Every Screen, Vertical and Objective.
View All Case StudiesView All Case Studies
[H3] Honest Co
Honest Company Sees 15% Purchase Intent Increase with Pause AdsRead Story
[H3] increase in purchase intent
15%
[H4] increase in brand consideration
15%Read Story
[H3] RWE
Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset TargetingRead Story
[H3] viewability for total campaign (75% benchmark)
91%
[H4] minutes of time on site (1:15 benchmark)
5:20+Read Story
[H3] BBC The Celebrity Traitors
Capturing the BBC’s Cultural Momentum Through Evolving Viewer MindsetsRead Story
[H3] total audience tune-in now on iPlayer in YOY growth
55%
[H4] higher finale viewership vs The Traitors Season 3 finale
53%Read Story
[H3] Ford
Driving Consideration for Ford Escape PHEV by Meeting Car Intenders in the Right MindsetRead Story
[H3] viewability on In-Screen Expandable units
93%
[H4] of attention time on Hang Time units (above GumGum average)
3.7sRead Story
[H3] Archer
Owning the Break: Archer Launches First-to-Market Pause Ads to Capture Snack-Time Attention on CTVRead Story
[H3] increase in aided brand awareness
+11.5%pt
[H4] increase in purchase intent
+10%ptRead StoryIn Their Words
[H2] They’ll Tell You Better Than We Can
Hear from your peers on what changes when plans run on Mindset.GumGum’s header bidding solution with Prebid.js has enabled our publishers to seamlessly integrate numerous sources of demand along with GumGum’s own direct demand in unique, impactful ad experiences. Implementation was incredibly easy and has helped further our lucrative relationship.Eric HochbergerFounderMediavineThe Mindset Graph has been especially useful on the creative side. We’re able to get relevant creative into market earlier, matched to the mindset of the audience, which ultimately helps capture more attention.Jacob KiernanProgrammatic Account DirectorHavas Media Group UKGumGum’s Mindset Graph has helped surface affinities that will help inform future activation — like discovering that the audience for one of our FMCG clients was over-indexing in PC Gaming and Travel. The benefit of unlocking these insights will allow us to meet consumers in unexpected, high-engagement arenas.Chris AppletonHead of Programmatic+PHD Media UKGumGum’s header bidding solution with Prebid.js has enabled our publishers to seamlessly integrate numerous sources of demand along with GumGum’s own direct demand in unique, impactful ad experiences. Implementation was incredibly easy and has helped further our lucrative relationship.Eric HochbergerFounderMediavineThe Mindset Graph has been especially useful on the creative side. We’re able to get relevant creative into market earlier, matched to the mindset of the audience, which ultimately helps capture more attention.Jacob KiernanProgrammatic Account DirectorHavas Media Group UKGumGum’s Mindset Graph has helped surface affinities that will help inform future activation — like discovering that the audience for one of our FMCG clients was over-indexing in PC Gaming and Travel. The benefit of unlocking these insights will allow us to meet consumers in unexpected, high-engagement arenas.Chris AppletonHead of Programmatic+PHD Media UKThe biggest value we’ve seen in the Mindset Graph so far is its ability to uncover unexpected opportunities. It’s like having an extra brain in the room.Chris ClarkeProgrammatic Business DirectorHavas Media Group UKGumGum’s Mindset Graph gave us fresh, actionable insights that sparked new targeting ideas, balancing reach with relevance. It revealed powerful opportunities to connect with consumers we might have otherwise missed.Jack CantwellHead of DigitalCarat GlobalBy leveraging the Mindset Graph, we’re able to navigate the complexities of the Open Web with precision, unlocking opportunities for true, personalized engagement.Dan GlynnMedia Buying LeadHeinekenThe biggest value we’ve seen in the Mindset Graph so far is its ability to uncover unexpected opportunities. It’s like having an extra brain in the room.Chris ClarkeProgrammatic Business DirectorHavas Media Group UKGumGum’s Mindset Graph gave us fresh, actionable insights that sparked new targeting ideas, balancing reach with relevance. It revealed powerful opportunities to connect with consumers we might have otherwise missed.Jack CantwellHead of DigitalCarat GlobalBy leveraging the Mindset Graph, we’re able to navigate the complexities of the Open Web with precision, unlocking opportunities for true, personalized engagement.Dan GlynnMedia Buying LeadHeinekenThe Mindset Graph allows us to tap into the Open Web’s full potential by understanding not just where audiences are, but why they’re there.Kevin LusakivanaSenior Campaign Manager, Digital MediaPernod Ricard BEThe Mindset Graph is set to supercharge how GumGum can help us discover, understand, and engage audiences. We’re already using the Mindset Graph to uncover insights about our audiences, and we look forward to continued success as our campaigns progress!Matt TaggGroup Account DirectorKINESSO UK&IGreat servicing, amazing ad units!Omkar NaikMedia BuyerMindshareThe Mindset Graph allows us to tap into the Open Web’s full potential by understanding not just where audiences are, but why they’re there.Kevin LusakivanaSenior Campaign Manager, Digital MediaPernod Ricard BEThe Mindset Graph is set to supercharge how GumGum can help us discover, understand, and engage audiences. We’re already using the Mindset Graph to uncover insights about our audiences, and we look forward to continued success as our campaigns progress!Matt TaggGroup Account DirectorKINESSO UK&IGreat servicing, amazing ad units!Omkar NaikMedia BuyerMindshare
[H2] The Results Are There. 
The Conversation Starts Here.
Request a DemoRequest a Demo
[H2] What We’re Seeing & What Actually Works
View All ResourcesView All Resources
[IMG: Thumbnail showing a panel and crowd from the possible conference in miami 2026]
Connected TV
[H3] 3 Ways to Win with CTV Right Now
Read Article3 Ways to Win with CTV Right Now
[IMG: Attendees engaging with GumGum’s Mindset Lounge experience at POSSIBLE 2026]
Events
[H3] POSSIBLE 2026 Recap: Receptivity Ruled as Mindset Took Over Miami
Read ArticlePOSSIBLE 2026 Recap: Receptivity Ruled as Mindset Took Over Miami
[IMG: thumbnail image with the blogs title and a preview of the chat input function]
Mindset
[H3] Now, Turn Questions Into Campaigns in the Mindset Portal
Read ArticleNow, Turn Questions Into Campaigns in the Mindset PortalExplore Further
[H2] Results Start with Mindset. They're Delivered Omnichannel.
Explore the intelligence that makes it possible, or the execution layer that brings it to market.
[H3] Understand with Mindset
Explore how the Mindset Graph™ identifies peak receptivity in real time. The signals, the science, and the strategic edge it creates.Learn More
[H3] Activate with Omnichannel
See how the Mindset Graph™ powers reach across CTV, OLV, and High Impact formats at scale. Omnichannel activation built around receptivity, not just reach.Explore OmnichannelLet’s Talk
[H2] See What Mindset Delivers for You.
Share your objectives and a member of our team will show you how campaigns built on mindset have performed in your category and what that could mean for yours.Tell us about your goals, and we’ll show you where Mindset can make the biggest impact.Trusted by the world's leading companiesThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Frequently Asked Questions
[H2] Common inquiries
How does media mix modeling account for audience mindset?Most MMM frameworks attribute performance to channel, spend, and timing. They do not capture whether audiences were in a receptive state when impressions were served, which means the model can show where results came from, but not why those placements performed better. Campaigns built on mindset add a dimension MMM cannot quantify on its own: the receptivity of the audience at the moment of contact.What do standard marketing attribution models miss?Most attribution models, including last-click, multi-touch, and data-driven, track what a user did after seeing an ad. They do not account for the state the user was in at the time of exposure. Two identical placements can produce very different outcomes depending on audience receptivity. Attribution models that ignore mindset will often undervalue placements that perform well for reasons standard signals cannot detect."What should a brand lift study actually tell you?A standard brand lift study tells you whether awareness, recall, or favorability changed. It does not explain what caused that change. Attentive Lift goes further by connecting attention quality and receptivity to brand outcomes, so you can see not just whether lift occurred, but which high-receptivity moments drove it. This is the difference between measuring an outcome and understanding its cause.What's missing from most brand awareness measurement?Most brand awareness measurement tracks impressions, reach, and recall, and treats all impressions as equal. The issue is that an impression delivered to an unreceptive audience performs very differently from one delivered in a moment of genuine openness. Awareness measurement that includes receptivity shows which placements actually contributed to building the brand, not just which ones were delivered.Why isn't ad viewability enough to measure campaign effectiveness?Viewability confirms that an ad was visible. It does not confirm that the audience was ready to receive it. A fully viewable impression served to someone who is scrolling, distracted, or disengaged from the surrounding content will perform very differently from one delivered in a moment of genuine receptivity. Viewability is a necessary baseline, but it was never designed to predict performance.

Request a Demo
[H1] Reach Your Audience in the Right Mindset
Tell us about your goals. Our team will show you how the Mindset Graph™ turns receptivity into real campaign performance.Not looking for a demo? Jump to other contact-optionsTrusted by the world's leading companiesThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.What to Expect
[H2] From Conversation to Campaign
Three focused conversations. A clear path from brief to live campaign.Initial DiscoveryA brief call to understand your goals, media mix, and where receptivity can make the biggest difference.Platform Deep DiveA custom proposal showing how the Mindset Graph™ will optimize your specific campaigns.Strategy AlignmentA tailored proposal showing how the Mindset Graph™ performs across your specific campaigns and verticals.
[H2] Proof in Practice
View All Case StudiesView All Case Studies
[H3] Honest Co
Honest Company Sees 15% Purchase Intent Increase with Pause AdsRead Story
[H3] increase in purchase intent
15%
[H4] increase in brand consideration
15%Read Story
[H3] RWE
Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset TargetingRead Story
[H3] viewability for total campaign (75% benchmark)
91%
[H4] minutes of time on site (1:15 benchmark)
5:20+Read Story
[H3] BBC The Celebrity Traitors
Capturing the BBC’s Cultural Momentum Through Evolving Viewer MindsetsRead Story
[H3] total audience tune-in now on iPlayer in YOY growth
55%
[H4] higher finale viewership vs The Traitors Season 3 finale
53%Read Story
[H3] Ford
Driving Consideration for Ford Escape PHEV by Meeting Car Intenders in the Right MindsetRead Story
[H3] viewability on In-Screen Expandable units
93%
[H4] of attention time on Hang Time units (above GumGum average)
3.7sRead Story
[H3] Archer
Owning the Break: Archer Launches First-to-Market Pause Ads to Capture Snack-Time Attention on CTVRead Story
[H3] increase in aided brand awareness
+11.5%pt
[H4] increase in purchase intent
+10%ptRead StoryMore Ways to Connect
[H2] Not ready for a demo?
Find the right team for your inquiry.
[H3] Become a Publisher
Use GumGum's contextual intelligence to access premium, brand-safe inventory.Apply Now
[H3] Media/Press
For speaking engagements, interview requests, and press inquiries, reach out here.Email Us
[H3] Join the Team
Explore open roles and join a team redefining how advertising works.View OpenningsTestimonials
[H2] In Their Own Words
GumGum’s header bidding solution with Prebid.js has enabled our publishers to seamlessly integrate numerous sources of demand along with GumGum’s own direct demand in unique, impactful ad experiences. Implementation was incredibly easy and has helped further our lucrative relationship.Eric HochbergerFounderMediavineThe Mindset Graph has been especially useful on the creative side. Many of our clients struggle to make creative changes mid-flight—it’s just not feasible. But using this tool during the discovery and planning phases lets us be more proactive. We’re able to get relevant creative into market earlier, matched to the mindset of the audience, which ultimately helps capture more attention.Jacob KiernanProgrammatic Account DirectorHavas Media Group UKGumGum’s Mindset Graph has helped surface affinities that will help inform future activation — like discovering that the audience for one of our FMCG clients was over-indexing in PC Gaming and Travel. The benefit of unlocking these insights will allow us to meet consumers in unexpected, high-engagement arenas.Chris AppletonHead of Programmatic+PHD Media UKThe biggest value we’ve seen in the Mindset Graph so far is its ability to uncover unexpected opportunities—ones we wouldn’t typically spot using standard planning tools. Most platforms rely solely on what we feed in; this gives us something more because it’s grounded in real-time data. It’s like having an extra brain in the room. Even with our excellent internal planning tools, this still gives us a new dimension of insight—and it saves us a lot of time.Chris ClarkeProgrammatic Business DirectorHavas Media Group UKGumGum’s Mindset Graph gave us fresh, actionable insights that sparked new targeting ideas, balancing reach with relevance. It revealed powerful opportunities to connect with consumers we might have otherwise missed.Jack CantwellHead of DigitalCarat GlobalBy leveraging the Mindset Graph, we’re able to navigate the complexities of the Open Web with precision, unlocking opportunities for true, personalized engagement.Dan GlynnMedia Buying LeadHeinekenThe Mindset Graph allows us to tap into the Open Web’s full potential by understanding not just where audiences are, but why they’re there.Kevin LusakivanaSenior Campaign Manager, Digital MediaPernod Ricard BEThe Mindset Graph is set to supercharge how GumGum can help us discover, understand, and engage audiences. We’re already using the Mindset Graph to uncover insights about our audiences, and we look forward to continued success as our campaigns progress!Matt TaggGroup Account DirectorKINESSO UK&IGreat servicing, amazing ad units!Omkar NaikMedia BuyerMindshareWe Have Answers
[H2] Questions About GumGum
What makes GumGum's approach different from contextual or attention advertising?Contextual and attention are inputs. Mindset is the output: the state of receptivity those signals create together. The Mindset Graph™ combines contextual relevance, attention likelihood, and emotional sentiment to identify moments when a person is genuinely primed to receive your message. Treating them as separate tactics captures part of the picture. Building campaigns around their combination is what makes GumGum different.How does GumGum measure and prove campaign performance?Performance is measured against the metrics that matter to your brief: brand lift, attention lift, ROAS, recall, and in-store sales impact. Third-party measurement partners validate outcomes independently. Recent GumGum campaigns have delivered results including 68% spontaneous brand recall for L'Oréal Paris and 398% ROAS for Domino's.What channels and formats does GumGum support?GumGum operates across connected tv (CTV), online video (OLV), and high impact display. All formats run on the Mindset Graph™, so receptivity targeting is consistent across the full campaign rather than siloed by channel.Does GumGum work with our existing media strategy and tech stack?Yes. GumGum is built for interoperability. The Mindset Graph™ is designed to incorporate into your existing strategy and tech stack, so your team doesn't need to restructure how you plan or buy to benefit from mindset-driven advertising. Our team will walk you through how it fits into your current setup during discovery.How does GumGum pricing work?GumGum campaigns are scoped based on format, scale, and targeting parameters. The best starting point is a discovery call, where our team will give you accurate estimates based on your specific goals.

Mindset+Omnichannel=Results
[H1] Receptivity Separates 
Reach From Results
Who you reach matters. When you reach them matters more. The Mindset Graph™ ensures you show up when the moment is right.Book a Mindset DemoBook a Mindset Demo+53%Attention Lift within Family content ²Case StudyPairing our playful, Minecraft-inspired creative with GumGum’s contextual targeting allowed McDonald’s to meet Gen Z in gaming and pop culture environments where they feel most at home.68%SPONTANEOUS BRAND RECALL ¹Case StudyIt clearly showed the connection between attention, brand perception, and purchase intent.37%INTERACTION RATE ³Case StudyGumGum helped align Escape PHEV messaging with moments of active consideration, enabling us to stand out and connect with EV shoppers more effectively.What is Mindset
[H2] Mindset = Receptivity. 
Always Changing.
Signals can tell you something about a person, but they can’t tell you if the moment is right. Mindset closes that gap, revealing when someone is receptive and what will resonate. It’s a real-time read of readiness.See It in ActionSee It in Action
[H3] Constant Motion
The same person holds a different mindset during their 7am commute and their 7pm series binge. Mindset isn't who someone is. It's where they are, mentally, right now.
[H3] Greater Than the Sum
No single signal can capture whether someone is open. Context, attention, timing, and environment each tell you part of the story. Mindset is what they reveal when read together.
[H3] What Makes It Land
Reach puts your message in front of someone. Mindset determines whether it will be received. It is the difference between an impression that registers from one that doesn’t.Mindset in Motion
[H2] Audiences Never Sit Still. Neither does The Mindset Graph™
Every moment presents a different opportunity. Real-time signal combinations determine, when to act, when to hold and how to engage.
{Dynamic Mindset}
[H3] The Same Person, Different Moments
From morning to night, behavior shifts constantly – shaping how people engage, what they notice, and what they’re open to.
{High Receptivity}
[H3] Leaning in
Focused and engaged, actively exploring content. More likely to notice, process, and respond to relevant messaging.
{Low Receptivity}
[H3] Distracted
Attention is fragmented, behavior is passive. Content is skimmed, not absorbed – making meaningful engagement less likely.
{High Intent}
[H3] Actively Searching
Looking for answers and comparing options. Receptivity is high, but expectations are specific – relevance matters.
{Selective Receptivity}
[H3] Leaning Back
Relaxed and less task-focused. Engagement is lighter, and interruptions are less welcome – messages must feel seamless to land.How the Mindset Graph™ works
[H2] One Engine. Millions of Signals. 
An Infinite Number of Moments.
Every impression is evaluated in real time, with signals working in harmony to determine what matters and how to act.Book a Mindset DemoBook a Mindset Demoingest
[H1] Every Available Signal. 
Working Together.
Real-time signals are continuously captured. The more complete the input, the more accurate the read.
Open Web Signals
Real-Time Inputs
Multi-DimensionalAssess
[H1] One Signal Can’t Tell the Story. Together, They Do.
Signals only make sense when they’re evaluated as a whole, revealing what’s really happening in the moment.
Signal Mapping
Receptivity Modelling
Combination IntelligenceSCORE
[H1] Every Impression, Scored for Receptivity. Before the Bid.
Determines activation, format, and impression weight in real time, for every available impression.
Pre-Bid Intelligence
Impression Scoring
Real-Time DecisionsLearn
[H1] Every Campaign Powers the 
Next One.
Outcome data feeds back into the Mindset Graph™, refining the model with every impression served. The longer it runs, the 
sharper it gets.
Data Flywheel
Continuous LearningThe Mindset Portal
[H2] Where Mindset Becomes Actionable
The Mindset Portal gives you direct access to the Mindset Graph™, making it easy to explore, understand, and act on what’s happening in the moment.The Intelligence Baseline
[H2] A Window into The Right Moments
The Portal shows where receptivity is building across the environments that matter to your category, where your audience is most engaged, and where others aren’t showing up yet, in real time and tailored to your brief.Ask The Portal
[H2] Turn Questions Into Campaigns. Welcome to the Magic of Chat
Chat lets you ask a question and move straight to a plan, grounded in how your audience is thinking, where receptivity is building, and what to do next.How Buyers Use It
[H2] Mindset Is Driving Smarter Campaigns Right Now
Mindset shapes the decisions that define a campaign, from where to show up to how to engage.Request a DemoRequest a Demo
[H3] Expand Beyond the Expected Environments
The obvious placements are crowded. Mindset reveals where your audience is more receptive, in environments your competitors aren’t thinking about.
[H3] Get In Early, While Interest Is Building
Seasonal moments and emerging trends create short windows of attention. Mindset helps you act while interest is building, aligning timing with receptivity.
[H3] See Where Your Competitors Aren’t Showing Up
Conquesting based on placement alone puts your message in the same moments as everyone else. Mindset identifies the high-receptivity windows where competitive messages actually land.
[H3] Pre-Campaign Budget Prioritization
Rather than distributing spend evenly and optimising after the fact, use Mindset intelligence to weight investment toward the highest-receptivity moments for your objective from day one.
[H2] Proof That Receptivity 
Drives Results.
View All Case StudiesView All Case Studies
[H3] Honest Co
Honest Company Sees 15% Purchase Intent Increase with Pause AdsRead Story
[H3] increase in purchase intent
15%
[H4] increase in brand consideration
15%Read Story
[H3] RWE
Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset TargetingRead Story
[H3] viewability for total campaign (75% benchmark)
91%
[H4] minutes of time on site (1:15 benchmark)
5:20+Read Story
[H3] BBC The Celebrity Traitors
Capturing the BBC’s Cultural Momentum Through Evolving Viewer MindsetsRead Story
[H3] total audience tune-in now on iPlayer in YOY growth
55%
[H4] higher finale viewership vs The Traitors Season 3 finale
53%Read Story
[H3] Ford
Driving Consideration for Ford Escape PHEV by Meeting Car Intenders in the Right MindsetRead Story
[H3] viewability on In-Screen Expandable units
93%
[H4] of attention time on Hang Time units (above GumGum average)
3.7sRead Story
[H3] Archer
Owning the Break: Archer Launches First-to-Market Pause Ads to Capture Snack-Time Attention on CTVRead Story
[H3] increase in aided brand awareness
+11.5%pt
[H4] increase in purchase intent
+10%ptRead Story
[H2] See What Mindset Sees in Your Market.
Our team will walk you through what the Mindset Graph reveals about your category, your competitors, and the moments worth owning.Start the ConversationStart the ConversationIn Their Words
[H2] They’ll Tell You Better Than We Can
Hear from your peers on what changes when plans run on Mindset. Partners value the clarity and edge of a mindset-first approach.GumGum’s header bidding solution with Prebid.js has enabled our publishers to seamlessly integrate numerous sources of demand along with GumGum’s own direct demand in unique, impactful ad experiences. Implementation was incredibly easy and has helped further our lucrative relationship.Eric HochbergerFounderMediavineThe Mindset Graph has been especially useful on the creative side. We’re able to get relevant creative into market earlier, matched to the mindset of the audience, which ultimately helps capture more attention.Jacob KiernanProgrammatic Account DirectorHavas Media Group UKGumGum’s Mindset Graph has helped surface affinities that will help inform future activation — like discovering that the audience for one of our FMCG clients was over-indexing in PC Gaming and Travel. The benefit of unlocking these insights will allow us to meet consumers in unexpected, high-engagement arenas.Chris AppletonHead of Programmatic+PHD Media UKGumGum’s header bidding solution with Prebid.js has enabled our publishers to seamlessly integrate numerous sources of demand along with GumGum’s own direct demand in unique, impactful ad experiences. Implementation was incredibly easy and has helped further our lucrative relationship.Eric HochbergerFounderMediavineThe Mindset Graph has been especially useful on the creative side. We’re able to get relevant creative into market earlier, matched to the mindset of the audience, which ultimately helps capture more attention.Jacob KiernanProgrammatic Account DirectorHavas Media Group UKGumGum’s Mindset Graph has helped surface affinities that will help inform future activation — like discovering that the audience for one of our FMCG clients was over-indexing in PC Gaming and Travel. The benefit of unlocking these insights will allow us to meet consumers in unexpected, high-engagement arenas.Chris AppletonHead of Programmatic+PHD Media UKThe biggest value we’ve seen in the Mindset Graph so far is its ability to uncover unexpected opportunities. It’s like having an extra brain in the room.Chris ClarkeProgrammatic Business DirectorHavas Media Group UKGumGum’s Mindset Graph gave us fresh, actionable insights that sparked new targeting ideas, balancing reach with relevance. It revealed powerful opportunities to connect with consumers we might have otherwise missed.Jack CantwellHead of DigitalCarat GlobalBy leveraging the Mindset Graph, we’re able to navigate the complexities of the Open Web with precision, unlocking opportunities for true, personalized engagement.Dan GlynnMedia Buying LeadHeinekenThe biggest value we’ve seen in the Mindset Graph so far is its ability to uncover unexpected opportunities. It’s like having an extra brain in the room.Chris ClarkeProgrammatic Business DirectorHavas Media Group UKGumGum’s Mindset Graph gave us fresh, actionable insights that sparked new targeting ideas, balancing reach with relevance. It revealed powerful opportunities to connect with consumers we might have otherwise missed.Jack CantwellHead of DigitalCarat GlobalBy leveraging the Mindset Graph, we’re able to navigate the complexities of the Open Web with precision, unlocking opportunities for true, personalized engagement.Dan GlynnMedia Buying LeadHeinekenThe Mindset Graph allows us to tap into the Open Web’s full potential by understanding not just where audiences are, but why they’re there.Kevin LusakivanaSenior Campaign Manager, Digital MediaPernod Ricard BEThe Mindset Graph is set to supercharge how GumGum can help us discover, understand, and engage audiences. We’re already using the Mindset Graph to uncover insights about our audiences, and we look forward to continued success as our campaigns progress!Matt TaggGroup Account DirectorKINESSO UK&IGreat servicing, amazing ad units!Omkar NaikMedia BuyerMindshareThe Mindset Graph allows us to tap into the Open Web’s full potential by understanding not just where audiences are, but why they’re there.Kevin LusakivanaSenior Campaign Manager, Digital MediaPernod Ricard BEThe Mindset Graph is set to supercharge how GumGum can help us discover, understand, and engage audiences. We’re already using the Mindset Graph to uncover insights about our audiences, and we look forward to continued success as our campaigns progress!Matt TaggGroup Account DirectorKINESSO UK&IGreat servicing, amazing ad units!Omkar NaikMedia BuyerMindshareIn The Press
[H2] The Industry Is 
Paying Attention
Coverage of GumGum, the Mindset Graph™, and what receptivity-first advertising means for the market.View All ResourcesView All ResourcesAdvertising
[H3] RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Read ArticleRWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual CampaignCorporate
[H3] Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
Read ArticleGlobal adtech player GumGum expands into France with its innovative Mindset Graph™ technologyAdvertising
[H3] GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
Read ArticleGumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad ExposureExplore Further
[H2] Execution and Proof. 
Built on Mindset.
Explore how Mindset powers omnichannel execution, and how it performs when results are independently measured.
[H3] Activate with Omnichannel
See how the Mindset Graph powers reach across CTV, OLV, and High Impact formats at scale. Omnichannel activation built around receptivity, not just reach.Explore Omnichannel
[H3] Prove Results
Brand lift, attention, and business outcomes, independently measured. See how campaigns built on Mindset perform across categories and objectives.Explore Results
[H2] What We’re Seeing 
& What Actually Works
View All ResourcesView All Resources
[IMG: Thumbnail showing a panel and crowd from the possible conference in miami 2026]
Connected TV
[H3] 3 Ways to Win with CTV Right Now
Read Article3 Ways to Win with CTV Right Now
[IMG: Attendees engaging with GumGum’s Mindset Lounge experience at POSSIBLE 2026]
Events
[H3] POSSIBLE 2026 Recap: Receptivity Ruled as Mindset Took Over Miami
Read ArticlePOSSIBLE 2026 Recap: Receptivity Ruled as Mindset Took Over MiamiLet's Talk
[H2] Find Out What the Mindset Graph Reveals About Your Brand
Share your objectives and a member of our team will walk you through what the Mindset Graph sees in your category, your competitive landscape, and the moments worth owning. Tell us about your goals, and we’ll show you where Mindset can make the biggest impact.Trusted by the world's leading companiesThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We Have Answers
[H2] Common inquiries
What is contextual intelligence?Contextual intelligence refers to the ability to read, interpret, and act on the signals present in an advertising environment, including the content of a page, the category of a publisher, and the sentiment of an editorial moment. It goes beyond simple keyword matching by understanding the semantic and emotional character of the context in real time.‍The depth of contextual intelligence varies significantly across platforms. At its most basic, it classifies content into broad categories. At its most advanced, it reads sentiment, topical relevance, and environmental quality to identify moments that are both brand-suitable and strategically valuable.‍The Mindset Graph generates contextual intelligence as one layer of a broader receptivity read. Contextual signals are powerful inputs, but they are combined with attention, device environment, time of day, and campaign performance data to create a more