Training Example: Instapage – Review the Data, Give Your Score & Compare to the Real AI Evaluation

All-in-one digital marketing
[H1] #1
Landing Page Builder.
Grow your business with an AI-powered
platform that has everything you need to create websites and landing pages — A drag-and-drop
builder, 250+ templates, forms, popups, A/B testing, personalization, and email marketing.
No extra costs or tools needed.
Get
started
14-day free trial. No obligations. Cancel
anytime.

[IMG: Hello fresh]

[IMG: Honey]

[IMG: Zendesk]

[IMG: Vimeo]

[IMG: Garthner]

[IMG: Master class]

[H2] Create Landing Pages That Crush
Your Marketing Goals
Turn your landing pages into
revenue-generating assets. Use AI to generate content, run smarter experiments, and scale
personalized pages faster than ever.

[IMG: Build fast without tech expertise]

[H2] Build fast without tech expertise
Create high-converting, responsive pages in minutes
with the intuitive drag-and-drop builder. Build more pages faster with AI-generated
headlines, copy, and CTAs

[IMG: Build fast without tech expertise]

[H2] Personalize at scale
Boost conversions by up to 34% with personalized
landing pages. Use AI to create dynamic page variations and automatically deliver
the most relevant content to every visitor.

[IMG: Build fast without tech expertise]

[H2] Test, learn, and improve
CRO starts with insight. Use analytics and behavior
data to find what to test, then run A/B tests or AI-driven experiments to quickly
create and evaluate variations - so you can continuously improve performance.

[IMG: Build fast without tech expertise]

[H2] Multiply what works
Create and manage multiple landing pages faster. Turn
one page into many with Collections using manual or AI placeholders for different
audiences, locations, and use cases. Update content once with Global Blocks and
apply changes everywhere.

[IMG: Build fast without tech expertise]

[H2] Accelerate your marketing
Bring your entire marketing workflow into one
platform - from landing pages and websites to AI-powered emails and performance
optimization. Eliminate bottlenecks, move faster, and keep campaigns running without
friction.

[IMG: Build fast without tech expertise]

[IMG: Build fast without tech expertise sidebar]

[IMG: Personalize experiences]

[IMG: Personalize experiences sidebar]

[IMG: Test, learn, and improve]

[IMG: Test, learn, and improve sidebar]

[IMG: Multiply what works]

[IMG: Multiply what works sidebar 1]

[IMG: Multiply what works sidebar 2]

[IMG: Accelerate your marketing]

[IMG: Build fast without tech expertise sidebar]

[H2] Build fast without tech expertise
Create high-converting, responsive pages in minutes with
the intuitive drag-and-drop builder. Build more pages faster with AI-generated
headlines, copy, and CTAs

[H2] Personalize at scale
Boost conversions by up to 34% with personalized landing
pages. Use AI to create dynamic page variations and automatically deliver the
most relevant content to every visitor.

[H2] Test, learn, and improve
CRO starts with insight. Use analytics and behavior data
to find what to test, then run A/B tests or AI-driven experiments to quickly
create and evaluate variations - so you can continuously improve performance.

[H2] Multiply what works
Create and manage multiple landing pages faster. Turn
one page into many with Collections using manual or AI placeholders for
different audiences, locations, and use cases. Update content once with Global
Blocks and apply changes everywhere.

[H2] Accelerate your marketing
Bring your entire marketing workflow into one platform -
from landing pages and websites to AI-powered emails and performance
optimization. Eliminate bottlenecks, move faster, and keep campaigns running
without friction.

[H2] Landing Page Tools and Features That Rescue Wasted Ad Spend

See more

[IMG: Drag & drop editor]

[H3] Landing Page Builder with Drag &
Drop Editorr
Create high-performing
landing pages in minutes with pixel-precise design features. Keep it simple
or get creative with Javascript, HTML/CSS, or third-party scripts – all
tailored to enhance your sales funnels.
Learn more

[IMG: AI content]

[H3] AI Landing Page Generator
Access our AI landing
page copy generator directly in the builder without interrupting your
workflow. Create headlines, page text, CTAs, and complete page variations
for A/B testing in seconds—optimizing your lead capture strategies
automatically.
Learn more

[IMG: AdMap®]

[H3] AdMap®
Visualize an ad campaign
structure for a clear view of your campaigns, ad groups, and ads. Connect
them to relevant landing pages and quickly deploy updates to ads and pages
without any back and forth.
Learn more

[IMG: Analytics]

[H3] Analytics
Track page performance
with heatmaps and view visitors, conversions, conversion rate,
cost-per-visitor, and cost-per-lead. Access real-time data across your
devices at any time.
Learn more

[IMG: A/B tests]

[H3] A/B tests
Run A/B tests on landing
pages. Or get results faster with AI experiments that dynamically direct ad
traffic to tested versions with higher performance ratings, no manual
oversight needed.
Learn more

[IMG: Visual collaboration]

[H3] Visual collaboration
Collaborate with your
team on responsive design for page layout. Make real-time edits, consolidate
feedback, and securely share pages with stakeholders to streamline the
review and approval process.
Learn more

[IMG: Instablocks® & Global Blocks]

[H3] Instablocks® & Global Blocks
Scale page creation with
pre-designed individual block templates that you can customize, save, and
reuse. Use Global Blocks across hundreds or thousands of pages and update
them in just a click.
Learn more

[IMG: AMP & Thor Render Engine®]

[H3] Thor Render Engine®
With Instapage's
optimized back-end technology, you can create mobile pages that load in a
blink to deliver a seamless mobile browsing experience and boost
conversions.
Learn more

[H3] Drag & drop editor
Create high-performing landing pages in minutes with
pixel-precise design features. Keep it simple or get creative with Javascript,
HTML/CSS, or third-party scripts – all tailored to enhance your sales funnels.
Learn more

[H3] AI content
Access AI in the landing page builder without interrupting
your workflow, thereby optimizing your lead capture strategies. Create headlines,
page text, CTAs, and page variations for A/B testing in seconds.
Learn
more

[H3] AdMap®
Visualize an ad campaign structure for a clear view of your
campaigns, ad groups, and ads. Connect them to relevant landing pages and quickly
deploy updates to ads and pages without any back and forth.
Learn
more

[H3] Analytics
Track page performance with heatmaps and view visitors,
conversions, conversion rate, cost-per-visitor, and cost-per-lead. Access real-time
data across your devices at any time.
Learn more

[H3] A/B tests
Run A/B tests on landing pages. Or get results faster with
AI experiments that dynamically direct ad traffic to tested versions with higher
performance ratings, no manual oversight needed.
Learn more

[H3] Visual collaboration
Collaborate with your team on responsive design for page
layout. Make real-time edits, consolidate feedback, and securely share pages with
stakeholders to streamline the review and approval process.
Learn more

[H3] Instablocks® & Global Blocks
Scale page creation with pre-designed individual block
templates that you can customize, save, and reuse. Use Global Blocks across hundreds
or thousands of pages and update them in just a click.
Learn
more

[H3] Thor Render Engine®
With Instapage's optimized back-end technology, you can
create mobile pages that load in a blink to deliver a seamless mobile browsing
experience and boost conversions.
Learn more

[H2] Instapage is the perfect fit for your business
Instapage is the results-driven landing page
builder for small businesses, SaaS companies, and everyone in between.

Marketing teams
Agencies

[IMG: Marketing team creating landing pages with Instapage platform]

[IMG: Decoration]

For marketing teams
When growing your business, you need to act fast and deploy
ad-relevant pages to boost your online presence. With Instapage, anyone on your
team can design personalized landing pages that deliver great results without
requiring extra resources.
Book a demo
View pricing

[IMG: Marketing team creating landing pages with Instapage platform]

[IMG: Decoration]

For agencies
Your clients hired you to boost ad ROI. They want quick
campaign launches and results backed by numbers. With Instapage, you can deploy,
test, and optimize high-converting landing pages at scale for every ad in just a
few hours instead of weeks.
Book a demo
View pricing

If you have a special request, feel free to

Contact us

[H2] Enterprise-grade security
Instapage implements advanced security measures and adheres to global
and industry-leading regulations, completely protecting your business and customer data.

[IMG: AICPA]

[IMG: CCPA]

[IMG: GDPR]

[H2] 500+ landing page templates for any industry and use case
Kickstart your landing page creation. Choose a template that fits
your business needs and make it unique to your brand.
Browse templates

[IMG: Marketing team creating landing pages with Instapage platform]

[IMG: Decoration image]

[IMG: Decoration image]

[IMG: Decoration image]

[IMG: Decoration image]

[IMG: Decoration image]

[IMG: Decoration image]

[IMG: Decoration image]

[IMG: Decoration image]

[IMG: Decoration image]

[IMG: Decoration image]

[IMG: Get pre-built]

[IMG: Zendesk]

[IMG: Slack]

[IMG: Mailchimp]

[IMG: Salesforce]

[IMG: Google Analytics]

[IMG: Frame]

[IMG: Gmail]

[IMG: Group]

[IMG: Gmail]

[IMG: Zapier]

[IMG: Wordpress]

[IMG: Shopify]

[IMG: Gogole Ads]

[IMG: Hubspot]

[H2] Connect to your marketing ecosystem
Instapage integrates with 120+ apps, including popular email
platforms, CRMs, e-commerce website tools, analytics, and marketing automation software.
Manage leads, improve conversion rates, and enhance the overall customer experience
using your favorite apps.
Explore all
integrations

[H2] Start building
landing pages that convert
Get started

[IMG: Landing page builder interface showing drag and drop editor]

[IMG: Build landing pages sidebar]

[H2] The best landing page creator loved by all types of businesses

[IMG: Review platform 1]

4.3/5
450+ reviews

[IMG: Review platform 2]

4.5/5
350+ reviews

[IMG: Review platform 3]

4.5/5
350+ reviews

[IMG: Review platform 4]

7.7/10
60+ reviews

[IMG: Hello fresh logo]

“Instapage gives us the ability to tailor our landing page
content and layout to tell a unique story for each geographical target. The platform
also enables us to create different variations with content that performs well for each
unique channel. Every marketing team needs this!”

[IMG: User review]

Tamar Friedland, Sr. Director of Global Paid
Marketing

[IMG: Verizon logo]

"Instapage has truly maximized our digital advertising
performance by enabling us to offer matching, personalized experiences for every ad and
audience. Now we can scale our landing page experiences as efficiently and effectively
as we scale the ads themselves."

[IMG: User review]

Darren Lepke, Marketing Director

[IMG: Verizon logo]

"If we have to wait on a developer, our creative velocity
plummets. But Instapage has made it possible for us to exponentially grow our
advertising programs and convert more customers"

[IMG: User review]

Alex Kracov, Head of Marketing

[H2] Leading the way in building high-performing landing pages

[IMG: Grid Leader - Summer 2025]

[IMG: Best Est. ROI Enterprise - Summer 2025]

[IMG: Most Implementable Enterprise - Summer 2025]

[IMG: Fastest Implementation Enterprise - Summer 2025]

[IMG: High Performer - Summer 2025]

[H2] Level up your skills to grow smarter
Check our catalog of resources packed with tips and best practices to
help you take your marketing to the next level.

[IMG: Card icon]

Read articles full of marketing insights and tips to help you grow
your business.
Explore
blog

[IMG: Card icon]

Learn from guest experts about landing page best practices and
marketing trends.
Explore
webinars

[IMG: Card icon]

Watch product how-to’s and conversion videos to boost your campaigns.
Explore
videos

[IMG: Card icon]

Hear from top marketing leaders about ad conversion and marketing
strategies.
Explore
podcasts

See all
resources

[H2] Ready to turn more ad clicks into conversions?
Try the most advanced landing page software.

Get started

[IMG: 14-day free trial]
14-day free trial

[IMG: No obligations]
No obligations

[IMG: Cancel anytime]
Cancel anytime

[H1] Convert. Engage. Grow.
The complete, AI-powered digital
marketing platform to acquire, engage, and grow your customers. Choose a plan to get
started.
All plans include:Unlimited
pages
Unlimited conversions
Unlimited contacts

Choose your billing cycle
Monthly
Annual
Save up to 20%

Create
Kickstart your digital marketing with all the
essential tools you need
$9979
per month

15,000 unique monthly visitors
Start
14-day free trial
Create plan includes:

Website & landing page builder

Easy-to-use drag-and-drop builder with advanced
design features.

Reusable page blocks and forms

Only with Instapage: Design, save, and reuse
custom blocks and forms to build pages in seconds.

Real-time visual collaboration

Only with Instapage: Provide instant feedback
on page design via Slack-style conversations.

Triggered popups and sticky bars

Catch visitors' attention and drive more
conversions with customizable Triggered Popups and Sticky Bars.

AI content

Instantly generate content for headlines,
paragraphs, CTAs, or copy variations for A/B tests.

Contacts and email

Manage contacts and send branded emails
directly from Instapage.

Programmatic pages

Create a set of landing pages, up to the
Collection limit, that share a custom template and connected content
table to deliver unique experiences.

Convert
Maximize growth and ROI with an enterprise-ready platform
Custom
Custom unique monthly visitors
Get a demo
All Optimize features plus:

Enterprise-ready platform

Top-notch compliance, security, reliability,
and performance that drive conversions at Fortune 1000 companies
worldwide.

Ad-to-page personalization

Easily create unique, personalized landing
pages for every ad and audience.

Global elements

Make hundreds of updates at once with global
blocks, forms, and popups.

Root domain publishing

Publish landing pages on your root domain, for
example yoursite.com.

Heatmaps

Only with Instapage: Visualize visitor behavior
by tracking mouse movements, clicks, and scroll depth.

Direct lead bypass

Send leads directly to your CRM or marketing
automation platforms, bypassing our servers. Instapage never
collects or stores visitor data.

CSM & professional services

Dedicated customer success manager, conversion
consulting, page migration services, custom features, and
integrations.

[H3] Compare plans to find your best fit
Whatever your conversion goals, we've got the tools to help
you reach them faster and achieve better results.

[H3] Compare plans to find your best fit
Whatever your conversion goals, we've got the tools
to help you reach them faster and achieve better results.

Create
$9979per
month
15,000monthly visitors

Try
Try Create

Optimize
$199159per
month
30,000monthly
visitors

Try
Try Optimize

Convert
Custom
Custommonthly visitors

Contact
Contact Sales

[H3]
Powerful Builder

#1 rated landing page builder

Create stunning landing pages in
minutes with a powerful drag-and-drop builder with advanced
design features.

200+ conversion optimized templates

Pick a customizable, mobile-responsive
template and create high-converting landing pages in no
time.

Canvas and fluid grid blocks

Build specific designs with precise
element placement, or use grids to guide your layout.

Grouping, alignment, distribution

Bulk align, distribute, and group
elements to quickly build a professional, structured
layout.

Thor Render Engine®

Ensure pages load instantly with the
fastest page rendering engine in the industry.

Conversion tracking scripts

Set conversion goals and analyze
performance in the built-in dashboard, and easily add
tracking pixels and tags from third-party tools.

Form builder and form library

Create forms with a dedicated builder,
save to a shared library, and reuse custom forms.

Triggered popups

Show popups at the perfect moment using
time, exit intent, and scroll depth triggers.

Popup builder and popup library

Create popups with a dedicated builder,
save to a shared library, and reuse proven popups.

Sticky bars

Keep offers and CTAs in the spotlight
with sticky headers and footers.

Collections

Each Collection counts as one published
page and lets you create a set of landing pages, up to the
limit, that share a custom template and connected content
table to deliver unique experiences.

Real-time visual collaboration

Speed up design reviews with in-place
annotations, threaded comments, and instant
notifications.

AI content

Create headlines, paragraphs, and CTAs
faster with built-in AI copy suggestions.

Instablocks®

Create, save, and reuse custom blocks
across your landing pages, or choose from block
templates.

Workspace scripts

Apply or update scripts across multiple
pages at once, such as tracking scripts, and simplify
management.

Custom coding

Add custom HTML, CSS, and JavaScript to
tailor your landing pages exactly how you want.

[H3]
Mobile

Mobile responsive

Deliver high-converting experiences
that adapt seamlessly to any device.

Mobile builder

Build best practice mobile experiences
with a dedicated builder.

Mobile aspect ratio locking

Maintain perfect proportions on mobile
by locking the aspect ratios of your elements.

Mobile section regeneration

Easily keep mobile layouts in sync by
regenerating sections selectively after desktop
changes.

[H3]
Standard Security & Compliance

SSL encryption

Secure your landing pages with
encrypted connections, and reassure visitors with a padlock
and HTTPS.

GDPR compliance

Protect personal data with secure,
GDPR-compliant processing out of the box.

Google Single Sign-On (SSO)

Simplify password management for users
and administrators with Google SSO.

[H3]
Integrations

Zapier integration

Connect Instapage with hundreds of apps
and automate your workflows using Zapier.

Google Analytics

Connect your landing pages to Google
Analytics to analyze traffic and advertising ROI in one
place.

CMS integration

Publish your landing pages as natural
extensions of your brand’s website through the WordPress and
Drupal CMS integrations.

HubSpot integration

Sync leads between Instapage and
HubSpot to streamline your marketing efforts.

Salesforce integration

Automatically send leads from Instapage
to Salesforce for seamless outreach.

Marketo integration

Connect Instapage with Marketo to track
and nurture leads in your marketing automation
platform.

[H3]
Conversion Optimization

Server-side A/B testing

Test multiple page variants without
flickering or page load delays.

Hypothesis setting and history

Set a hypothesis for each experiment,
and reference it in the future for context on what you were
testing.

Experimentation history

Review historical experiment results,
access and restore past variants from ended or archived
experiments to easily pick up where you left off.

Customizable traffic splitting

Create as many variants as you require,
and set a custom or automatic traffic split.

Scheduling

Schedule your pages and updates to
publish or unpublish later.

Dynamic text replacement

Personalize your copy based on
visitor's search intent, demographics, firmographics,
and other campaign variables passed through URL
parameters.

Multi-step forms

Reduce lead gen friction by breaking
long, complex forms into multiple, user-friendly
steps.

AdMap®

Visualize and connect your ads and
landing pages together, all in one place.

Invisible reCAPTCHA

Protect your landing pages from spam
and abuse, while letting real visitors engage and convert
with ease.

AI experiments

Put your experiments on auto-pilot by
automatically routing traffic to higher-performing
variants.

Ad-to-page personalization

Easily create unique, personalized
landing pages for every ad and audience.

Heatmaps

Visualize visitor behavior by tracking
mouse movements, clicks, and scroll depth.

GA4 custom events

Gain deeper insights by assigning GA4
custom events, from button clicks to elements directly from
the landing page builder.

[H3]
Branding & Scale

Global elements

Build a block, form, or popup once,
then reuse it across pages, and update it everywhere with a
single click.

Bulk lead downloads

Download all your landing page and
workspace leads in bulk.

Custom fonts

Maintain brand consistency by bringing
your custom fonts to your landing pages.

Publish to root domain

Publish your landing pages directly to
your root domain.

[H3]
Advanced Security, Compliance,
Reliability

Enterprise SSO

Single Sign-On supported with Okta,
PingOne, OneLogin, Microsoft Azure, and Google
GSuite.

Direct lead-bypass

Send leads directly into your CRM or
marketing automation platforms, bypassing our
servers.

Audit logs

Enhance security management and
simplify troubleshooting with a complete record of workspace
changes.

Guaranteed uptime SLA

Enterprise-grade security with 99.9%
uptime and reliability guarantee.

[H3]
Customer Success & Professional
Services

Customer success manager

Your dedicated CSM supports your
onboarding and continued success, providing advanced
training, page reviews, and optimization tips to help you
exceed your campaign goals.

Page migration services

Our experts rebuild your existing
landing pages in Instapage, leveraging Instablocks and
Global Blocks for unmatched scalability.

Design services

Get professional assistance in creating
visually compelling and effective landing page
designs.

Custom feature implementation

Let our experts design and implement
specific features tailored to your needs and goals.

Custom integrations

Work with our experts to get custom
integrations built for your unique workflow and marketing
stack.

[H3]
Usage

Conversions

All plans include unlimited
conversions.

Unlimited
Unlimited
Unlimited

Published pages

The number of pages you can have
published at a time.

Unlimited
Unlimited
Unlimited
Unlimited
Unlimited

Collections

Each Collection counts as one published
page and lets you create a set of landing pages, up to the
limit, that share a custom template and connected content
table to deliver unique experiences.

15 pages per Collection
30 pages per
Collection
50 pages per
Collection
50 pages per
Collection
Custom

Unique monthly visitors

The number of unique visitors you can
receive across all your landing pages each month.

15,000
30,000
50,000
100,000
Custom

Team members

The number of team members you can add
to your account.

10
10
10
10
Custom

Subdomains

The number of subdomains you can
connect to your account. Subdomains allow you to host your
landing pages in focused, branded environments.

2
2
10
10
Custom

Workspaces

The number of workspaces you can create
in your account. Workspaces allow you to segment your work,
such as by teams, clients, or projects.

1
1
5
5
Custom

Contacts

All plans include unlimited contacts.
Contacts represent unique lead records that you can
effectively nurture into customers.

Unlimited
Unlimited
Unlimited
Unlimited
Unlimited

Lists

The number of lists you can create in
your account. Lists are a collection of contacts used for
personalized outreach.

150
300
500
1,000
Custom

Daily email sends

The maximum number of emails you can
send per day, up to your monthly limit.

1,500
3,000
5,000
5,000
Custom

Monthly email sends

The number of emails you can send per
month.

15,000
30,000
50,000
100,000
Custom

API calls per day
The number of API
requests you can make per day.

5,000
10,000
15,000
30,000
Custom

Compare all plan featuresShow less

[H2] Trusted by over 15,000 brands worldwide
Businesses around the globe choose Instapage to power their marketing
and drive growth.

[IMG: Hello fresh]

[IMG: Honey]

[IMG: Zendesk]

[IMG: Vimeo]

[IMG: Garthner]

[IMG: Master class]

[IMG: Get pre-built]

[IMG: Zendesk]

[IMG: Slack]

[IMG: Mailchimp]

[IMG: Salesforce]

[IMG: Google Analytics]

[IMG: Frame]

[IMG: Gmail]

[IMG: Group]

[IMG: Gmail]

[IMG: Zapier]

[IMG: Wordpress]

[IMG: Shopify]

[IMG: Gogole Ads]

[IMG: Hubspot]

[H2] The largest integration ecosystem
Instapage easily connects with 120+ apps, including advertising,
CRM, email, e-commerce, marketing automation, and sales solutions.
See all integrations

[IMG: Hello fresh logo]

“Instapage gives us the ability to tailor our landing page
content and layout to tell a unique story for each geographical target. The platform
also enables us to create different variations with content that performs well for each
unique channel. Every marketing team needs this!”

[IMG: User review]

Tamar Friedland, Sr. Director of Global Paid
Marketing

[IMG: Verizon logo]

"Instapage has truly maximized our digital advertising
performance by enabling us to offer matching, personalized experiences for every ad and
audience. Now we can scale our landing page experiences as efficiently and effectively
as we scale the ads themselves."

[IMG: User review]

Darren Lepke, Marketing Director

[IMG: Verizon logo]

"If we have to wait on a developer, our creative velocity
plummets. But Instapage has made it possible for us to exponentially grow our
advertising programs and convert more customers"

[IMG: User review]

Alex Kracov, Head of Marketing

[H2] Voted #1 in multiple categories

[IMG: Grid Leader - Summer 2025]

[IMG: Best Est. ROI Enterprise - Summer 2025]

[IMG: Most Implementable Enterprise - Summer 2025]

[IMG: Fastest Implementation Enterprise - Summer 2025]

[IMG: High Performer - Summer 2025]

[H2]

Home

Landing page builder

[H1] No-code landing page builder for unmatched marketing success
Build, optimize, and scale high-converting, no-code landing pages with Instapage. Explore our intuitive design and powerful tools tailored to simplify workflows and amplify your marketing success.
Get started

[IMG: Hello fresh]

[IMG: Honey]

[IMG: Zendesk]

[IMG: Vimeo]

[IMG: Garthner]

[IMG: Master class]

[IMG: What makes our landing page platform better?]

[IMG: AI content generation]

[IMG: 500+ customizable layouts]

[H2] What makes our landing page platform better?

The best user-experience by far
AI-generated headlines, paragraphs, and CTAs based on ad group & audience
The only landing page solution with built-in collaboration
Reusable Instablocks® and Global Blocks so you can easily scale
Over 500 layouts tested and optimized for conversion
Read more

[H2] AI content generation
Instantly generate content for each audience and ad group with AI-made headlines, paragraphs, and CTAs. Access AI creation directly in the Instapage builder without interrupting your workflow.

Learn more

[H2] 500+ customizable layouts
Launch campaigns faster with professionally designed landing page layouts built to increase conversions for many industry-based use cases. Quickly scale with Instablocks® + Global Blocks that you can save, reuse, and update globally.

Learn more

[IMG: What makes our landing page platform better?]

[IMG: What makes our landing page platform better sidebar]

[IMG: AI content generation]

[IMG: AI content generation sidebar]

[IMG: AI content generation sidebar]

[IMG: 500+ customizable layouts]

[IMG: 500+ customizable layouts sidebar]

[H2] What makes our landing page platform better?

The best user-experience by far
AI-generated headlines, paragraphs, and CTAs based on ad group & audience
The only landing page solution with built-in collaboration
Reusable Instablocks® and Global Blocks so you can easily scale
Over 500 layouts tested and optimized for conversion

[H2] AI content generation
Instantly generate content for each audience and ad group with AI-made headlines, paragraphs, and CTAs. Access AI creation directly in the Instapage builder without interrupting your workflow.

Learn more

[H2] 500+ customizable layouts
Launch campaigns faster with professionally designed landing page layouts built to increase conversions for many industry-based use cases. Quickly scale with Instablocks® + Global Blocks that you can save, reuse, and update globally.

Learn more

[H2] Deploy and convert faster

[IMG: Card icon]

With an intuitive drag & drop builder, anyone on your team can create beautiful, high-converting pages.

[IMG: Card icon]

Pixel-precision design features and a library of global brand assets ensure that your pages are always on brand.

[IMG: Card icon]

Create landing pages at scale with reusable content blocks that you can update globally with a single click.

Get started

[IMG: Hello fresh logo]

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

[IMG: User review]

Tamar Friedland, Sr. Director of Global Paid Marketing

[IMG: Verizon logo]

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

[IMG: User review]

Darren Lepke, Marketing Director

[IMG: Verizon logo]

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

[IMG: User review]

Alex Kracov, Head of Marketing

[H2] Leading the way in building high-performing landing pages

[IMG: Grid Leader - Summer 2025]

[IMG: Best Est. ROI Enterprise - Summer 2025]

[IMG: Most Implementable Enterprise - Summer 2025]

[IMG: Fastest Implementation Enterprise - Summer 2025]

[IMG: High Performer - Summer 2025]

[H2] How to get started with Instapage’s no-code landing page builder
Creating effective landing pages is key to grabbing your audience's attention and driving real engagement. Instapage makes it easy with its all-in-one, user-friendly platform for marketers and businesses across all areas. Unlike low-code landing page builders, Instapage is completely no-code, so anyone — regardless of technical skills — can quickly create, optimize, test, and launch their web pages without hassle. That's why it's an ideal choice for those looking to save time and reduce costs on running more targeted campaigns that deliver results.
[H3] Here's how you can create your no-code landing pages in 8 simple steps
Get started with Instapage. Visit the Instapage website and sign up for a free 14-day trial to explore its robust features.
Set up your account. Complete account configurations and provide your company details.
Get down to work. Open the Dashboard, go to the Landing Pages section, and click Create Page.
Begin from scratch. Click Start from blank page to create your own design with a simple drag-and-drop interface.
Use a pre-designed template. Alternatively, choose from the library the layout template that fits you by use case, industry, page type, and style.
Personalize your page. Add extra blocks, images, and buttons, change fonts, backgrounds, etc., without coding.
Publish with ease. Save changes, review them, and click Publish to launch your landing page.
Experiment and improve. Run A/B tests, review analytics, track and measure performance, and optimize the content to maximize conversions.
Experience the simplicity and efficiency of Instapage’s landing page creator and start driving results now!

[H2] FAQs

[H2] Explore more products to help you build conversion-optimized landing pages

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See how easy it is to run precise tests with our experimentation tools.
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[H2] Turn more ad clicks into conversions
Try the most advanced landing page platform today.
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Conversion optimization

[H1] Improve conversion rate by utilizing intelligent tools
Optimize your landing pages with data-backed insights from in-app A/B testing, on-page behavior analytics, and robust reporting.
Get started

[IMG: Hello fresh]

[IMG: Honey]

[IMG: Zendesk]

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[IMG: Garthner]

[IMG: Master class]

[IMG: Test, learn, improve]

[IMG: Performance by experience]

[IMG: Heatmaps]

[IMG: A/B variation testing]

[IMG: AI Experiments]

[H2] Test, learn, improve

Test without compromise with server-side experimentation
Understand visitor behavior with heatmaps
Run A/B tests to gain real-time insights with robust analytics dashboards
Easily A/B test AI-generated content for different audiences and ad groups
Send data to the rest of your marketing stack
Read more

[H2] Performance by experience
See in detail how each landing page, experience, and variation is performing. View visitors, conversions, conversion rate, cost-per-visitor, and cost-per-lead.

[H2] Heatmaps
Use heatmaps to track mouse movement, clicks, and scroll depth to understand what’s working and what you should A/B test to improve page performance.

[H2] A/B variation testing
Create multiple variations of your landing pages to discover which layout, copy, and images work best for specific audiences. Accelerate experimentation without time-consuming rewrites using AI-made headlines, paragraphs, and CTAs.

[H2] AI Experiments
Optimize your landing page with AI-assisted experiments. Dynamically direct ad traffic to higher-performing test variants without manual oversight. Never trade conversions for insights again.
Speed up experimentation and get insights faster
Earn higher conversion rates over time
Track conversion rates and traffic allocation across variants
Read more

[IMG: Test, learn, improve]

[IMG: Heatmaps]

[IMG: Heatmaps sidebar]

[IMG: Heatmaps]

[IMG: A/B variation testing]

[IMG: A/B variation testing sidebar]

[IMG: AI Experiments]

[IMG: AI Experiments sidebar]

[H2] Test, learn, improve

Test without compromise with server-side experimentation
Understand visitor behavior with heatmaps
Run A/B tests to gain real-time insights with robust analytics dashboards
Easily A/B test AI-generated content for different audiences and ad groups
Send data to the rest of your marketing stack

[H2] Performance by experience
See in detail how each landing page, experience, and variation is performing. View visitors, conversions, conversion rate, cost-per-visitor, and cost-per-lead.

[H2] Heatmaps
Use heatmaps to track mouse movement, clicks, and scroll depth to understand what’s working and what you should A/B test to improve page performance.

[H2] A/B variation testing
Create multiple variations of your landing pages to discover which layout, copy, and images work best for specific audiences. Accelerate experimentation without time-consuming rewrites using AI-made headlines, paragraphs, and CTAs.

[H2] AI Experiments
Optimize your landing page with AI-assisted experiments. Dynamically direct ad traffic to higher-performing test variants without manual oversight. Never trade conversions for insights again.
With AI Experiments, you can:
Speed up experimentation and get insights faster
Earn higher conversion rates over time
Track conversion rates and traffic allocation across variants

[H2] The benefits of personalized experiences

[IMG: Card icon]

Acquire the ultra-specific insights you need to find which page elements to A/B test.

[IMG: Card icon]

Test and optimize content to ensure you’re delivering the right message to the right audience.

[IMG: Card icon]

Intelligently run fast, server-side split tests with no page load delay.

Get started

[IMG: Hello fresh logo]

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

[IMG: User review]

Tamar Friedland, Sr. Director of Global Paid Marketing

[IMG: Verizon logo]

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

[IMG: User review]

Darren Lepke, Marketing Director

[IMG: Verizon logo]

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

[IMG: User review]

Alex Kracov, Head of Marketing

[H2] Leading the way in building high-performing landing pages

[IMG: Grid Leader - Summer 2025]

[IMG: Best Est. ROI Enterprise - Summer 2025]

[IMG: Most Implementable Enterprise - Summer 2025]

[IMG: Fastest Implementation Enterprise - Summer 2025]

[IMG: High Performer - Summer 2025]

[H2] Achieve success with cutting-edge conversion optimization
Capturing your audience's attention is essential for success in today's competitive market. With Instapage's sophisticated tools and features, you can effectively engage your visitors by ensuring every click on an ad directs them to a relevant and captivating landing page tailored to their interests. This seamless experience not only enhances user satisfaction but also markedly increases conversion rates, as visitors are more likely to take action when they find what they're looking for.
By adopting conversion optimization strategies, such as A/B testing and personalized content, and leveraging the power of AI, you can revolutionize how visitors interact with your brand. AI can analyze user behavior patterns, helping you to fine-tune your messaging and design for maximum impact. This approach turns mere curiosity into a lasting commitment, fostering a deeper connection between your brand and your audience, which can lead to sustained growth and loyalty over time.
[H3] Understanding AI and conversion rate optimization
Conversion rate optimization (CRO) is enhancing your website or landing pages to increase the percentage of visitors who complete a desired action, such as signing up for a newsletter or purchasing. AI conversion rate optimization takes this one step further by automating and refining these processes with cutting-edge technology. AI is essential for personalizing experiences, leveraging predictive analytics, and enabling more effective A/B testing. For instance, AI can analyze user behavior patterns to predict the most effective content and design elements, saving time and resources.
AI-driven CRO enables the creation of personalized landing pages that cater to individual user preferences, maximizing engagement and conversion potential. Predictive analytics offer insights into user behavior, allowing you to adjust strategies for optimal results preemptively. Furthermore, AI accelerates experimentation without time-consuming rewrites using AI-made headlines, paragraphs, and CTAs. With AI, you can effortlessly improve conversion rates and make data-driven decisions that propel your business forward.
[H3] Instapage features for improved conversion rates
Instapage offers powerful features to increase conversion rates and streamline marketing efforts. One standout feature is its dynamic A/B testing capabilities, which allow you to test multiple variations of your landing pages easily. By analyzing user interactions with heatmaps and robust analytics dashboards, you can make informed decisions that elevate your conversion strategy.
For instance, Instapage's AI content tools enable the rapid creation of compelling headlines, paragraphs, and calls to action tailored to resonate with specific audience segments. This time-saving feature ensures content relevance, which is crucial for landing page conversion optimization, and allows you to focus on other aspects of your marketing strategy.
Client success stories highlight the impact of Instapage's features. A notable example is a digital marketing agency that used Instapage's tools to create personalized experiences for its diverse clientele. By harnessing predictive analytics and AI-generated text replacement, they achieved a 30% conversion rate boost within three months, demonstrating the platform's effectiveness. With Instapage, you can be confident in the return on ad spend (ROAS).
[H3] Master conversion boosting with Instapage's easy guide
Maximizing your conversion rates with Instapage is straightforward. It begins with creating high-quality landing pages using an intuitive drag-and-drop builder. Once your page is ready, you can enable conversion rate optimization for landing pages to compare variations and gather user behavior data.
Here's a step-by-step guide to get you started:

Build your landing page with ease. Start by choosing from over 500 conversion-optimized layouts. Customize these templates using the intuitive drag-and-drop editor, ensuring your page aligns with your brand identity and messaging. With Instapage, you'll feel confident in creating a high-converting landing page.

Implement A/B testing. Use Instapage's A/B testing feature to create variations of your landing page. Test headlines, images, and calls to action to identify the highest-performing combinations.

Utilize heatmaps. Activate heatmaps to gain insights into user behavior, such as where visitors click and how far they scroll. This data helps refine your design and content placement for better interaction.

Leverage AI tools. Employ AI-generated content to produce engaging and relevant copy quickly. Use predictive analytics to anticipate user needs and adjust your strategy accordingly.

Monitor and optimize. Review the analytics dashboard regularly to track conversion rates, traffic allocation, and page performance. Use these insights to make data-driven adjustments that enhance user experience and conversion outcomes.
Instapage empowers you to revolutionize your digital marketing strategy with AI conversion rate optimization. By leveraging its advanced tools and features, you can create personalized, data-driven experiences that resonate with your audience and increase your conversion rates. Ready to transform your landing pages into powerful conversion engines? Discover how Instapage can elevate your campaigns and drive success. Start your free trial today and unlock the potential of your digital marketing strategy!

[H2] FAQs

[H2] Explore more products to help you build conversion-optimized landing pages

[IMG: Card icon]

Discover how our best-in-class UX, 500+ layouts, 120+ integrations, Instablocks®.
Learn more

[IMG: Card icon]

Deliver relevant experiences for all audiences with ad-to-page personalization.
Learn more

[IMG: Card icon]

Optimize your pages with the power of artificial intelligence.
Learn more

[IMG: Card icon]

Visualize your ad campaigns and effortlessly connect ads to relevant landing pages all in one place.
Learn more

[IMG: Card icon]

Streamline team workflows & launch faster with built-in collaboration.
Learn more

[H2] Turn more ad clicks into conversions
Try the most advanced landing page platform today.
Get started

[IMG: Customizable]

[IMG: Customizable sidebar]