Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims:
we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags:
guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns:
homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations:
named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…
June20
(https://www.june20.be) 📸 Data Snapshot: May 19, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home – June20 (https://www.june20.be)
Title
Home – June20
H1 June20 moves your
BUSINESS FORWARD
by
MOVING PEOPLE.
We call it
ENGINEERING EMOTIONS.
H2 Christmas your way with Extra Shop
H2 Naked roof? Cover it with solar panels
H2 Turn a “Yes but” into a “Yes”
H2 What we’ve been up to lately
H2 Let's move your business forward together
H2 FIND US
H2 Contact
H2 Subscribe
H2 Follow us
H2 HOME
H3 SEO vs GEO – How to be found by Google AND AI in 2026 – June20
H3 Scoring a fresh new identity for Green Devils Hockey Club
H3 From Kurios to Alegría: How an optimised media strategy led to record-breaking ticket sales
NAV_HEADING_REPEATED_FOOTER Contact – June20 (https://june20.be/contact/)
Title
Contact – June20
Meta
Saying 'hi' is a great start. Need help with building your brand? We'll help you out. Find us in Ghent and Antwerp.
H1 Saying hi is a great start
H2 General inquiries
H2 New business inquiries
H2 Press
H2 Internships
H2 Socials
H2 At June20, we act as one single team and nurture talent with equal opportunities for all
H2 Get all the latest news
H2 FIND US
H2 Contact
H2 Subscribe
H2 Follow us
H2 HOME
H3 Ghent
H3 Antwerp
NAV_REPEATED_BODY Services – June20 (https://june20.be/service-page/)
Title
Services – June20
Meta
With our integrated approach, June20 specialises in solving your business challenges with customised solutions in strategy, branding, media, and technology.
H1 With our integrated approach we specialise in solving your challenges with tailor-made solutions
H2 Media
H2 Strategy
H2 Communication
H2 Platforms & Technology
H2 Branding
H2 BRAND STRATEGY
H2 BRAND IDENTITY
H2 PR & Content marketing
H2 FIND US
H2 Contact
H2 Subscribe
H2 Follow us
H2 HOME
NAV_HEADING_REPEATED_BODY About – June20 (https://june20.be/about/)
Title
About – June20
Meta
Welcome to June20. As a full service agency we build your brand in every interface that connects it with your audience.
H1 We are June20
H2 What we believe
H2 What we do: we call it Engineering Emotions
H2 You’ll like how we do it
H2 How can we help?
H2 FIND US
H2 Contact
H2 Subscribe
H2 Follow us
H2 HOME
H3 We’re new, but you know us
NAV_HEADING_REPEATED_BODY Read The Latest News – June20 (https://june20.be/news/)
Title
Read The Latest News – June20
Meta
Read the latest news and stay up to date with everything happening at June20, from new initiatives to important updates.
H1 Here's what we've been up to lately
H2 FIND US
H2 Contact
H2 Subscribe
H2 Follow us
H2 HOME
H3 SEO vs GEO – How to be found by Google AND AI in 2026 – June20
H3 Scoring a fresh new identity for Green Devils Hockey Club
H3 From Kurios to Alegría: How an optimised media strategy led to record-breaking ticket sales
H3 Meet our new iconic duo
H3 Europabank shares the stories behind the numbers
H3 Extra impact for Extra Shop
H3 Why Digital Accessibility Matters
H3 When user personas become a creative straightjacket
H3 Mobile-first web development can undermine your desktop experience
NAV_REPEATED_FOOTER Cookie Policy – June20 (https://june20.be/cookie-policy/)
Title
Cookie Policy – June20
Meta
Learn how June20 uses cookies to enhance your website experience. Manage your preferences, understand our data practices, and ensure your privacy is protected.
H1 Cookie Policy
H2 About this cookie statement.
H2 What are cookies ?
H2 How do we use cookies ?
H2 What types of cookies do we use ?
H2 How can I control the cookie preferences ?
H2 FIND US
H2 Contact
H2 Subscribe
H2 Follow us
H2 HOME
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://www.june20.be) Home – June20
[H1] June20 moves your BUSINESS FORWARD by MOVING PEOPLE. We call it ENGINEERING EMOTIONS. More info ENGINEERING EMOTIONS We are a creative strategy & communications agency in Ghent & Antwerp, inspiring companies and brands to build their strongest possible emotional connection. From setting the right course to activating engagement with branding, communications, digital platforms and marketing across channels – touching hearts will make your business grow. How can we help you Strategy & positioning Branding Digital marketing & social media Web Design & Development Content Creation Campaign performance [H2] Christmas your way with Extra Shop Ya Tout pour Noël: Extra Shop highlights that you can celebrate the holidays in any way you choose, thanks to their wide range of offers. More info [H2] Naked roof? Cover it with solar panels Launching a multichannel campaign to persuade the homeowners in the Province of West Flanders to add solar panels. More info [H2] Turn a “Yes but” into a “Yes” Since 2018, we are POSITIONING Europabank as “the bank that dares”. More info Small enough to CARE andbig enough to MAKE IT HAPPEN As true entrepreneurs, we consider your business challenges ours. Ask our clients – some of whom we’ve been working with for over ten (yes, ten) years. Partners & Clients [H2] What we’ve been up to lately [IMG: A hand holding a smartphone displaying an AI chat prompt on the screen.] News [H3] SEO vs GEO – How to be found by Google AND AI in 2026 – June20 For decades, digital marketing had 1 simple goal: get to the top of Google. In 2026, being “found” is no longer enough. Users don’t want a list of websites. They Projects [H3] Scoring a fresh new identity for Green Devils Hockey Club Teaming up with Green Devils, we built a brand that’s as full of energy and fun as the club itself, from their brand new look to social strategy. Projects [H3] From Kurios to Alegría: How an optimised media strategy led to record-breaking ticket sales Na het succes van ‘Kurios’ in 2023, tilde de samenwerking tussen Stage Magic, Cirque du Soleil en June20 de lat naar een hoger niveau voor de show Alegría – In More news [H2] Let's move your business forward together You know where you want to go, we can help you get there. Let’s have a chat and discover how we can, together, move your business forward by moving people. Yes tell me more
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SUB-PAGE (https://june20.be/contact/) Contact – June20
[H1] Saying hi is a great start "*" indicates required fields [H2] General inquiries info@june20.be [H2] New business inquiries new@june20.be [H2] Press press@june20.be [H2] Internships internships@june20.be [H2] Socials [H2] At June20, we act as one single team and nurture talent with equal opportunities for all Discover our careers [IMG: June20_Office Ghent] [H3] Ghent Stapelplein 70 BUS 2029000 Ghent, Belgium+32 9 265 77 20 Our Ghent office is located in the thriving and bustling Oude Dokken district (just past Dampoort), which is getting hipper by the day. In addition to trendy cafes and restaurants, numerous start-ups and tech and communication companies have settled here. You’ll find us in a loft on the 2nd floor, overlooking the old harbour. If you need inspiration, stand on our balcony and watch the boats. [IMG: June20_Office Antwerp] [H3] Antwerp Bisschoppenhoflaan 882100 Antwerpen, Belgium+32 3 369 08 90 Our Antwerp office is in the shadow of the AFAS dome (the iconic Sportpaleis) and the Lotto Arena. Now and then, big pop stars park their limousines in front of our door – very handy if you’re looking for last-minute tickets. In addition to our dear employees, we welcome other cheerful people to work in our co-working space. We find their presence exciting and inspiring. [H2] Get all the latest news "*" indicates required fields
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SUB-PAGE (https://june20.be/service-page/) Services – June20
Skip to content [H1] With our integrated approach we specialise in solving your challenges with tailor-made solutions Strategy Communication Platforms & Technology Branding Media PR & Content marketing [H2] Media SEA (Search Engine Advertising) SEO (Search Engine Optimisation) Programmatic advertising Social media advertising Campaign performance Marketplaces Marketing automation Email marketing DOOH (Digital Out-Of-Home) Lead generation Data & intelligence Channel intelligence Influencer Marketing Learn more [H2] Strategy Brand strategy Marketing strategy Digital strategy E-commerce strategy Digital transformation Learn more [H2] Communication Product strategy & positioning Employer branding & employee engagement Corporate & sustainable communication Content marketing & social media management Media & public relations Creative messaging & storytelling On- and offline advertising Learn more [H2] Platforms & Technology Web development E-commerce Marketplaces Mobile & web apps Self-service portals CRM Marketing automation Data & intelligence Service & support Website audit Technology audit Competitor analysis Learn more [H2] Branding [H2] BRAND STRATEGY Brand audits Competitor analysis Brand positioning Brand architecture Employer branding [H2] BRAND IDENTITY Visual identity Web design Motion design Brand photography Packaging design Retail design Spatial identity & signage Sonic branding Learn more [H2] PR & Content marketing Content strategy Content management Content audit Community management Public relations Brand activation Influencer marketing Online PR Events & live experiences Video, audio & motion Learn more Building digital connections that move brands forward by MOVING PEOPLE Contact us [H2] HOME
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SUB-PAGE (https://june20.be/about/) About – June20
[H1] We are June20 Are we the only communications agency in the world whose name is based on a scientific formula? Probably. Unlike Coca-Cola, our formula is not a secret:O + (N xS) + Cpm/T + HeDr. Cliff Arnall, a University of Cardiff psychologist, developed it. He calculated which day of the year is regarded as the most cheerful by people taking into account six parameters: outdoor activities (O), connection with nature (N), socialisation with neighbours and friends (S), childhood positive memories (Cpm), outdoor temperature (T) and holiday expected (He).Right, the most joyous day of the year is June 20. It’s a perfect name for us as it radiates the positivity and cheerfulness we want to stand for. We try hard to make every day as joyous as June 20, for our employees as well as for our clients. [IMG: College sitting on a bench] We move brands forward by moving people [H2] What we believe We believe brand equity can only be achieved by establishing a strong emotional connection with all stakeholders. We want to help you embrace change in an ever-evolving and complicated market – and society.We believe in the power of creativity to obtain your business goals and opportunities. We strive to create work that cheers people’s lives.That’s why our goal is to develop meaningful campaigns and solutions that grow your business and your audience. [H2] What we do: we call it Engineering Emotions Take our word for it: your brand is only as strong as it is in the heart of your audience. We specialise in establishing that emotional connection you need and we call it Engineering Emotions.We commissioned prof. Dr Jelle Demanet (neuroscientist at UGent and HoWest) to review scientific research examining the importance of establishing an emotional connection between brands and consumers. All findings confirm that consumers rely on emotions to make brand decisions: positive feelings towards a brand have a significant influence on loyalty.In a highly complex communication and marketing landscape, as engineers, we start from data and consumer insights to build your brand in every interface. We fill the gap between branding and communication. We consider your brand as a system with many interfaces and, therefore, create work that connects every element with the right emotional impact at every phase of the customer journey. [H2] You’ll like how we do it To establish the strongest emotional connection, it takes a strong and engaged partner who understands your business and, above all, is as accessible as your back pocket. As much as we want our campaigns and services to spark joy, we want our clients and our team to feel good every day as well as we contribute to the world together. We build your brand in every interface that CONNECTS it with your audience [H3] We’re new, but you know us June20 may be a new name, but we’re anything but novices. You used to know us as Gutzandglory. As we further grew to keep answering the needs of our clients, we have integrated the digital agency Mundo Digitalis. By joining forces, we are now a creative and digitally driven full-service communications agency.As one team, we offer creative and technological solutions that start from a clear brand and communication strategy. We combine creative excellence in all channels with technology-driven business thinking. [H2] How can we help? We design and build your brand consistently in every interface – from strategy through execution – to optimally connect with the power of emotions. Want to know more? Discover all our services Strategy Communication Platforms & technology Branding Media PR & content marketing At June20, we want to inspire and help grow our clients through intense COLLABORATION, shared PASSION, optimal use of technology and relevant CREATIVITY. [IMG: Photo of Wolf Florizoone, Managing Director at June20] Managing DirectorWolfgang FlorizooneMY JUNE20Looking at the sun shining over the hill, hoping that, when I will be gone, other people will feel as lucky as I do. [IMG: Photo of Kris Lenaers, Managing Partner & Creative Director at June20] Managing Partner & Creative DirectorKris LenaersMY JUNE20The first day of school summer break when everyone is relieved and everything is possible. [IMG: Photo of Hans Palmers, Managing Partner & Digital & E-commerce Strategist at June20] Managing Partner & Digital & E-commerce StrategistHans PalmersMY JUNE20The smell of the seas, the wind in your face. [IMG: Photo of Frederik De Zutter, Managing Partner & Account Director at June20] Managing Partner & Account DirectorFrederik De ZutterMY JUNE20That moment when winter time changes to summer time and you get an extra hour in the evening. [IMG: Photo of Lim Sijmons, Design Director at June20] Design DirectorLim SijmonsMY JUNE20Running with my eyes closed and the early morning sun on my face. [IMG: Photo of Michiel Bauvois, Digital Marketer and Designer at June20] UX/UI DesignerMichiel BauvoisMY JUNE20Stargazing at the beach with friends to cool down on a hot summer night [IMG: Photo of Laurent Bosteels, Web Developer at June20] Web DeveloperLaurent BosteelsMY JUNE20A day with no console errors. [IMG: Photo of Eva Janssen, HR Administator & Quality Controller at June20] HR Administator & Quality ControllerEva JanssenMY JUNE20The moment we turn off the engine and hoist the sails. [IMG: Photo of Jeroen Goossens, Concept Creative & Art Director at June20] Concept Creative & Art DirectorJeroen GoossensMY JUNE20That feeling of the strong zest of wind pulling me forward over choppy water while windsurfing at sunset. [IMG: Photo of Tom Vanlerberghe, Digital Strategist at June20] StrategistTom VanlerbergheMY JUNE20Walking barefoot on early morning grass, with the feel of dew beneath my feet and the silence of a family still asleep. [IMG: Photo of Wendy Galle, Account Manager at June20] Account ManagerWendy GalleMY JUNE20Sitting outside on a crisp spring morning, wrapped up warmly, sipping a latte with the first rays of sunshine on my face. [IMG: Photo of Mitch Pringels, Digital Marketer at June20] Digital NinjaMitch PringelsMY JUNE20A jack of all trades is a master of none, but oftentimes better than a master of one. [IMG: Photo of Ronny Verstraete, Finance Director at June20] Finance DirectorRonny VerstraeteMY JUNE20Seeing my favourite soccer team winning a game. [IMG: Photo of Peter Hoogland, Cultural Strategist at June20] Cultural StrategistPeter HooglandMY JUNE20That moment i get to eat pancakes. [IMG: Photo of Robin Looyen, Desktop Publisher at June20] Desktop PublisherRobin LooyenMY JUNE20Washing off sun cream with a long hot shower, and then dress up for dinner. [IMG: Photo of Justine Wittoek, Account Director at June20] Account DirectorJustine WittoekMY JUNE20Dancing the night away with the people I hold dear, celebrating life. [IMG: Photo of Naomi Wullaert, Account Manager at June20] Account ManagerNaomi WullaertMY JUNE20A "rombautje" after a night out in Ghent. ? [IMG: Photo of Nico Salamone, Digital Producer at June20] Digital ProducerNicolas SalamoneMY JUNE20Late-night dinner with friends or family in the summer. [IMG: Photo of Catherine Van Den Meersschaut, Graphic Designer & Desktop Publisher at June20] Graphic Designer & Desktop PublisherCatherine Van den MeersschautMY JUNE20Looking up on a clear night at the starry sky and losing myself for a while.Account ExecutiveParmida JandarnianMY JUNE20When I get off the plane and feel the warmth of the sun, hitting my face.Brand designerFlorian BroekaertMY JUNE20The first plunge in the cold ocean after a daylong car ride.Joke ClaessenMY JUNE20Motion DesignerBert BeckersMY JUNE20The crackling sound the mud makes when it's low tide.Digital MarketeerLaura VanhoutteMY JUNE20Enjoying an exciting game of tennis with friends on a WARM SUMMER EVENING as the sun begins to set.Digital MarketeerCamille De NeveMY JUNE20A cosy evening when snow is falling and the christmas tree lights up the roomAccount ManagerMarte CroesMY JUNE20Having my closest friends around the table at home as the night turns into a dance party with too much wine.Digital MarketeerAntoon SchuppMY JUNE20Sitting down at the campfire, after a long day hiking, taking in the surroundings as the sun sets.Project LeadWalter SwaenepoelMY JUNE20The moment I take that first sip of wine, surrounded by my closest friends and kids, while the rich, smoky aromas from the kamado fill the air—pure bliss.Creative / Art DirectorJulie VanderbeckMY JUNE20That feeling of absolute freedom where nothing is needed and everything is possible.Creative / CopywriterMatthew LootensMY JUNE20When Spotify Shuffle hits me with another Stevie Wonder track.Growth AmbassadorLouise AbichtMY JUNE20That holiday feeling: where nothing is required, everything is possible and peace becomes a mindsetAccount ExecutiveFemke KraftMY JUNE20Tetris, but in the dishwasher, and I win.Project ManagerClaudio CapodifogliaMY JUNE20Without music the world to me would be an empty space.
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SUB-PAGE (https://june20.be/news/) Read The Latest News – June20
Skip to content [H1] Here's what we've been up to lately [IMG: A hand holding a smartphone displaying an AI chat prompt on the screen.] News [H3] SEO vs GEO – How to be found by Google AND AI in 2026 – June20 For decades, digital marketing had 1 simple goal: get to the top of Google. In 2026, being “found” is no longer enough. Users don’t want a list of websites. They Projects [H3] Scoring a fresh new identity for Green Devils Hockey Club Teaming up with Green Devils, we built a brand that’s as full of energy and fun as the club itself, from their brand new look to social strategy. Projects [H3] From Kurios to Alegría: How an optimised media strategy led to record-breaking ticket sales Na het succes van ‘Kurios’ in 2023, tilde de samenwerking tussen Stage Magic, Cirque du Soleil en June20 de lat naar een hoger niveau voor de show Alegría – In News [H3] Meet our new iconic duo Dream team alert! With the arrival of our new duo, Julie Vanderbeck and Matthew Lootens, our creative department just got a major upgrade. Projects [H3] Europabank shares the stories behind the numbers With the animated video concept ‘Behind the Number’ Europabank clients share the compelling stories behind their loans. Projects [H3] Extra impact for Extra Shop With a smart mix of radio, online ads and print, we turned Extra Shop into a more visible, relevant and trusted choice for cleaning essentials. Insights [H3] Why Digital Accessibility Matters What impact has the EAA on your website? June20 helps you get ready for this regulation while also elevating your overall digital experience. Insights [H3] When user personas become a creative straightjacket Why strict adherence to user personas might be limiting your marketing potential. Learn how to balance audience frameworks & creativity. Insights [H3] Mobile-first web development can undermine your desktop experience The mobile-first approach dominates web development pitches. We all proudly showcase our mobile-first philosophy, armed with compelling statistics about smartphone usage and mobile traffic. Load More [H2] HOME
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SUB-PAGE (https://june20.be/cookie-policy/) Cookie Policy – June20
[H1] Cookie Policy [H2] About this cookie statement. This Cookie Statement explains what cookies are and how we use them. You should read this statement to understand what cookies are, how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used and how to control the cookie preferences. For further information on how we use, store and keep your personal data secure, see our Privacy Policy. You can at any time change or withdraw your consent from the Cookie Declaration on our website.Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.Your consent applies to the following domains: staging.june20.be[user_consent_state] [H2] What are cookies ? Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement. [H2] How do we use cookies ? As most of the online services, our website uses cookies first-party and third-party cookies for a number of purposes. The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data. The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website. [H2] What types of cookies do we use ? The cookies used on our website are grouped into the following categories.[cookie_category]The below list details the cookies used in our website. [H2] How can I control the cookie preferences ? You can manage your cookies preferences by clicking on the “Settings” button and enabling or disabling the cookie categories on the popup according to your preferences. Should you decide to change your preferences later through your browsing session, you can click on the “Manage consent” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more out more on how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org.
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
20Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /contact/ | 3 | 2 |
| /service-page/ | 3 | 1 |
| /about/ | 5 | 1 |
| /news/ | 3 | 1 |
| /cookie-policy/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"@type": "WebPage",
"@id": "https://june20.be/",
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"datePublished": "2025-09-26T13:33:00+00:00",
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/contact/
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},
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"@id": "https://june20.be/#/schema/logo/image/"
}
}
]
}
/service-page/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://june20.be/service-page/",
"url": "https://june20.be/service-page/",
"name": "Services - June20",
"isPartOf": {
"@id": "https://june20.be/#website"
},
"primaryImageOfPage": {
"@id": "https://june20.be/service-page/#primaryimage"
},
"image": {
"@id": "https://june20.be/service-page/#primaryimage"
},
"thumbnailUrl": "https://june20.be/wp-content/uploads/2024/09/Header_4-min-1.png",
"datePublished": "2024-08-02T12:56:08+00:00",
"dateModified": "2026-03-06T12:52:03+00:00",
"description": "With our integrated approach, June20 specialises in solving your business challenges with customised solutions in strategy, branding, media, and technology.",
"breadcrumb": {
"@id": "https://june20.be/service-page/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://june20.be/service-page/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://june20.be/service-page/#primaryimage",
"url": "https://june20.be/wp-content/uploads/2024/09/Header_4-min-1.png",
"contentUrl": "https://june20.be/wp-content/uploads/2024/09/Header_4-min-1.png",
"width": 1919,
"height": 681
},
{
"@type": "BreadcrumbList",
"@id": "https://june20.be/service-page/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "June20",
"item": "https://june20.be/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://june20.be/#website",
"url": "https://june20.be/",
"name": "June20",
"description": "Engineering emotions",
"publisher": {
"@id": "https://june20.be/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://june20.be/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://june20.be/#organization",
"name": "June20",
"url": "https://june20.be/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://june20.be/#/schema/logo/image/",
"url": "https://june20.be/wp-content/uploads/2022/10/June20_Logo_RGB_rood-1.svg",
"contentUrl": "https://june20.be/wp-content/uploads/2022/10/June20_Logo_RGB_rood-1.svg",
"caption": "June20"
},
"image": {
"@id": "https://june20.be/#/schema/logo/image/"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://june20.be/about/",
"url": "https://june20.be/about/",
"name": "About - June20",
"isPartOf": {
"@id": "https://june20.be/#website"
},
"primaryImageOfPage": {
"@id": "https://june20.be/about/#primaryimage"
},
"image": {
"@id": "https://june20.be/about/#primaryimage"
},
"thumbnailUrl": "https://june20.be/wp-content/uploads/2022/10/header@2x.png",
"datePublished": "2022-10-06T15:10:31+00:00",
"dateModified": "2026-03-18T15:35:02+00:00",
"description": "Welcome to June20. As a full service agency we build your brand in every interface that connects it with your audience.",
"breadcrumb": {
"@id": "https://june20.be/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://june20.be/about/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://june20.be/about/#primaryimage",
"url": "https://june20.be/wp-content/uploads/2022/10/header@2x.png",
"contentUrl": "https://june20.be/wp-content/uploads/2022/10/header@2x.png",
"width": 3838,
"height": 1362
},
{
"@type": "BreadcrumbList",
"@id": "https://june20.be/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "June20",
"item": "https://june20.be/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://june20.be/#website",
"url": "https://june20.be/",
"name": "June20",
"description": "Engineering emotions",
"publisher": {
"@id": "https://june20.be/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://june20.be/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://june20.be/#organization",
"name": "June20",
"url": "https://june20.be/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://june20.be/#/schema/logo/image/",
"url": "https://june20.be/wp-content/uploads/2022/10/June20_Logo_RGB_rood-1.svg",
"contentUrl": "https://june20.be/wp-content/uploads/2022/10/June20_Logo_RGB_rood-1.svg",
"caption": "June20"
},
"image": {
"@id": "https://june20.be/#/schema/logo/image/"
}
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://june20.be/news/",
"url": "https://june20.be/news/",
"name": "Read The Latest News - June20",
"isPartOf": {
"@id": "https://june20.be/#website"
},
"datePublished": "2022-10-06T15:11:11+00:00",
"dateModified": "2026-02-23T15:05:04+00:00",
"description": "Read the latest news and stay up to date with everything happening at June20, from new initiatives to important updates.",
"breadcrumb": {
"@id": "https://june20.be/news/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://june20.be/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "June20",
"item": "https://june20.be/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://june20.be/#website",
"url": "https://june20.be/",
"name": "June20",
"description": "Engineering emotions",
"publisher": {
"@id": "https://june20.be/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://june20.be/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://june20.be/#organization",
"name": "June20",
"url": "https://june20.be/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://june20.be/#/schema/logo/image/",
"url": "https://june20.be/wp-content/uploads/2022/10/June20_Logo_RGB_rood-1.svg",
"contentUrl": "https://june20.be/wp-content/uploads/2022/10/June20_Logo_RGB_rood-1.svg",
"caption": "June20"
},
"image": {
"@id": "https://june20.be/#/schema/logo/image/"
}
}
]
}
/cookie-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://june20.be/cookie-policy/",
"url": "https://june20.be/cookie-policy/",
"name": "Cookie Policy - June20",
"isPartOf": {
"@id": "https://june20.be/#website"
},
"datePublished": "2022-11-18T13:28:14+00:00",
"dateModified": "2025-09-18T15:40:22+00:00",
"description": "Learn how June20 uses cookies to enhance your website experience. Manage your preferences, understand our data practices, and ensure your privacy is protected.",
"breadcrumb": {
"@id": "https://june20.be/cookie-policy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://june20.be/cookie-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://june20.be/cookie-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "June20",
"item": "https://june20.be/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cookie Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://june20.be/#website",
"url": "https://june20.be/",
"name": "June20",
"description": "Engineering emotions",
"publisher": {
"@id": "https://june20.be/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://june20.be/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://june20.be/#organization",
"name": "June20",
"url": "https://june20.be/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://june20.be/#/schema/logo/image/",
"url": "https://june20.be/wp-content/uploads/2022/10/June20_Logo_RGB_rood-1.svg",
"contentUrl": "https://june20.be/wp-content/uploads/2022/10/June20_Logo_RGB_rood-1.svg",
"caption": "June20"
},
"image": {
"@id": "https://june20.be/#/schema/logo/image/"
}
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Marketing, SEO & Advertising Agencies
45.1 Avg BS
Based on 1856 businesses audited.
✓ Less BS than average
June20 has 12.1 points less BS than the average for Marketing, SEO & Advertising Agencies.
BS Detector
Marketing, SEO & Advertising Agencies BS: June20 (www.june20.be)
https://www.june20.be
📍 Industry: Marketing, SEO & Advertising Agencies
33
BS / 100
June20 is a high-substance agency that uses conceptual branding jargon to distinguish its standard marketing services. It is clearly a legitimate business with a real team and reputable clients, though its scientific formula for happiness is more of a clever brand story than a technical methodology. This is the atmospheric variety of agency BS that enhances a brand rather than deceiving the user.
Info Density
Power-words vs. Substance ratio.
13
43% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
2
10% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
35% BS
Commodity Fingerprint
Detection of industry clichés/templates.
6
40% BS
Identity & Authority
Expert verifiability & Schema depth.
5
33% BS
1. Replace vague terms like record-breaking with actual percentage increases or revenue figures in the News and Project summaries. 2. Update the JSON-LD schema to include sameAs links for all managing partners to their respective LinkedIn profiles. 3. Add a direct link or downloadable summary of the neuroscientific research commissioned from Dr. Jelle Demanet to substantiate the Engineering Emotions claim. 4. Ensure the metadata on the homepage is populated to match the technical professionalism claimed in the Platforms and Technology service section.
The content confirms this is a full-service creative and communications agency, fitting perfectly into the Marketing and Advertising category. The presence of specialized services like Programmatic Advertising, SEO, and Brand Strategy supports this classification.
“The score of 33 reflects a Low BS rating. The primary drivers of the score are the lack of hard metrics for performance claims and the use of creative-agency jargon. The score is kept low by the transparent merger history, the detailed team roster, and the extremely recent site maintenance (modified within 8 days of the current system date).”
Verified Analysis Date: May 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from June20, captured on May 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to June20: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.june20.be to view the most current version of its content and learn from the source what this company is about and what it offers.