Training Example: Kapwa Marketing – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Welcome this is
Kapwa Marketing
We offer online solutions that make a difference
Fire off an Email or Give us a Call

[H1] Your Digital Marketing Agency in Cebu

This is Kapwa Marketing. We offer online solutions that make a difference. We strive to be a leading agency and holistic digital marketing company not only in the Philippines but all around the world.

[H2]
Digital Marketing

[H2]
Web Development

[H2]
Web Design

[H2]
Web Tracking

[H2] Professional SEO & SEA services

We have a strong background in search engine optimization (SEO) and search engine advertising (SEA), esp. with Google Ads. We help you drive more relevant traffic to your website! As Google Premium Partner, we are a digital marketing company that belongs to the top 3% in our industry – rest assured that you will deal with experienced experts.

[H2] We create ideas together
Good companies thrive on good ideas. We at Kapwa Marketing want to constantly learn more about you and your business, so that we can help you with awesome ideas. As an experienced digital marketing agency with insights into many different niches, we can certainly come up with new strategies that will boost your online marketing. Some of our team members have hands-on-experience going back to working on more than 1500 websites

[IMG: creativity team]

[H2] Your ultimate success booster
Our digital marketing strategies will help you to excel and reach your goals. With a strong focus on SEO and SEM, we are a big fan of performance marketing and results-driven activities. You will benefit from paid search right away, while we set your website up with a sustainable SEO campaign that will grow your organic traffic over time.

[IMG: kapwa marketing ultimate booster]

[H2] We strive to reach your goals!
One of the strengths of digital marketing is that data-driven decisions will help you to reach your overall business goals. We will define micro-conversions and macro-conversions with you, keep track of the progress and refine it. We are excited to learn more about your business and your milestones, and we will do everything to reach them together with you!

[IMG: kapwa marketing strive to goals]

[H2] We make things happen!
Some of our clients are surprised about our hands-on approach! Many digital marketing agencies do this or that, focus on consulting but do not put things into virtual reality. The experienced team at Kapwa Marketing is different: we make things happen and always find ways! "No" is a "no-go" for us, since there is always a workaround for doing things these days. This might also imply to discover new ways of doing things - let us discuss the options together!

[IMG: kapwa marketing things make it happen]

[H2] We create ideas together
Good companies thrive on good ideas. We at Kapwa Marketing want to constantly learn more about you and your business, so that we can help you with awesome ideas. As experienced digital marketing company with insights into many different niches, we can certainly come up with new strategies that will boost your online marketing. Some of our team members have hands-on-experience going back to working on more than 1500 websites

[IMG: creative team]

[H2] Your ultimate success booster
Our digital marketing strategies will help you to excel and reach your goals. With a strong focus on SEO and SEM, we are a big fan of performance marketing and results-driven activities. You will benefit from paid search right away, while we set your website up with a sustainable SEO campaign that will grow your organic traffic over time.

[IMG: kapwa marketing ultimate booster]

[H2] We strive to reach your goals!
One of the strengths of digital marketing is that data-driven decisions will help you to reach your overall business goals. We will define micro-conversions and macro-conversions with you, keep track of the progress and refine it. We are excited to learn more about your business and your milestones, and we will do everything to reach them together with you!

[IMG: kapwa marketing strive to goals]

[H2] We make things happen!
Some of our clients are surprised about our hands-on approach! Many digital marketing agencies do this or that, focus on consulting but do not put things into virtual reality. The experienced team at Kapwa Marketing is different: we make things happen and always find ways! “No” is a “no-go” for us as a digital marketing company with a “can-do-mentality”, since there is always a workaround for doing things these days. This might also imply to discover new ways of doing things – let us discuss the options together!

[IMG: kapwa marketing things make it happen]

[H2] Responsive websites that convert

We develop websites and create webdesigns that drive leads & sales and convert. It is more important than ever to have a holistic approach in the online marketing arena – we help you to stay on top of the game!

[H2] Kapwa Marketing: Proud Google Partner and One of the Best Small SEO Agencies

[IMG: APAC 2023 search finalist]

[IMG: Google Premier Partner 2025]

[H1] Intelligent digital marketing that has it all
[H2] Data-based online marketing for noticeably better sales

[H2] Professional digital marketing can help generate more visitors to your website, resulting in more inquiries and ultimately more sales. Rely on intelligent, data-based online marketing strategies for a successful result. Kapwa Marketing has a strong client base in Australia, the US, and Europe. Since some of the team members are based “Down Under”, we are particularly happy about Australian businesses that join the kapwa movement!

Right now you may be considering changes to your online marketing strategy because your company’s growth is not developing as anticipated – perhaps it’s stagnating or declining. Or maybe you’re just ready to take it to the next level. Kapwa Marketing is a professional online marketing agency ready to assist you in setting the course for success with the right strategy, concept and  measures.
As a performance-oriented company with many years of experience, we have specialized in finding the optimal online marketing mix for businesses of all types, making the best possible use of combined synergies from implemented measures.

A clear strategy, well thought-out positioning and an intelligent concept that can be implemented quickly are among the most important pillars for successful online marketing. With a non-binding initial analysis, we would be happy to check which online marketing measures would be particularly effective for your business success!

email or phone

[H2] Basic requirements for successful digital marketing

Before we, as a professional online marketing company, start implementing a jointly developed concept, it is important to us that certain basic requirements are met, which are essential for successful internet marketing. An important basis for our work is, for example, the GDPR-compliant collection of IP-anonymized data (for regions where this is a requirement).
Our online marketing measures are based on the analysis of data such as user behavior, click paths or conversions (target projects). Only with the aid of this data can an exact measurement of the success of the steps implemented take place.

[H3] Keyword analysis as the basis for a professional digital marketing strategy

In order for a professional online marketing strategy paper to be developed, it is very important to know which search terms are particularly relevant. With the help of high-quality tools such as Google Ads Keyword Planner, Google Trends, SEMrush, Ahrefs and so on, we find out what are the most important keywords for your company. Only after determining the most interesting search terms are we able to talk about strategy, positioning, marketing goals and concept together. From our point of view, a detailed keyword analysis must be at the beginning of every online marketing strategy.

[H3] Presence of the most important Google accounts, Microsoft accounts and social media profiles

Important components for professional internet marketing include Search Engine Marketing, Social Media Marketing and Newsletter Marketing. But if you want to make the best possible use of the possibilities of these types of marketing, you first need various accounts and profiles that are necessary for the implementation of the selected measures. This can include, for example, accounts for Google Analytics, Google Ads, Google Search Console, Google My Business, Youtube, Bing Ads, Bing Webmaster Tools, Facebook, LinkedIn, Xing, Twitter, Cleverreach, Mailchimp and many more.

[H3] Correct linking of all important accounts with each other (especially Google)

While it is essential to create the most important accounts if they do not already exist, the correct linking of all those important accounts is also imperative. It is unfortunate that far too often we've met new clients whose previous online marketing agencies have not carried these links out adequately for them. These links ensure that better insights and more precise data are obtained.
In order to be able to achieve positive synergy effects between SEO and SEA, it is extremely important, for example, to connect Google Ads with Google Analytics, Google Analytics with Google Search Console and Google Search Console with Google Ads. It is important to take into account that the automatic tagging is actually activated and that all website measurements from Google Analytics flow into the Google Ads account.

[H3] Professional event & conversion tracking

Another important basic requirement for our quality work as an experienced online marketing company is the implementation of professional event & conversion tracking. We have specialized in the numerous options that the Google Tag Manager offers in harmonious interaction with Google Analytics. This enables us to precisely track a wide variety of conversions, microconversions and events. For example: inquiries that were sent via a specific contact form, video views, newsletter subscriptions, PDF downloads, clicks on specific e-mail addresses or telephone numbers and much more.
In consultation with you, we assign each (micro) conversion and each event a clear target value (conversion value). Thanks to this approach, we can create meaningful cost-benefit analyses and, based on this, optimize all online marketing measures in the long term.

[H3] eCommerce tracking (for web shops)
If the website to be advertised is an online shop, precise eCommerce tracking is added to professional event & conversion tracking. This enables the exact assignment of an order (with data on the shopping cart, order value, device used, browser used, etc.) to a specific source (with the source “Google Ads” even exact assignment to the advertised keyword). The optimization of the online marketing measures for an online shop can only be carried out sustainably if professional eCommerce tracking is implemented.

You might now be wondering whether the requirements mentioned above for successful internet marketing are present in your current online marketing measures
Request a free initial analysis

[H2] So what’s it like to team up with an digital marketing agency such as Kapwa Marketing?

We value a very positive and close cooperation with our clients, which is why we want to make sure from the beginning that you get a good idea of our entire approach. We like to get to know you and your company as well as possible in order to effectively communicate your unique selling points, your mission and vision as well as your company philosophy to the outside world through our online marketing measures.

[H3] Analyse

Before we can work out a strategy paper together and talk about the positioning of your company, it is important to analyse the current situation. What does your company actually offer and which online marketing measures have been used so far? Is your website technically clean and structured according to the target group? Are your paid search engine ads based on relevant keywords? After the analysis of the current situation, we can finally define the desired target situation together.
We use a variety of professional tools for a meaningful analysis of your previous online marketing activities. These include Google Search Console, Google Ads Keyword Planner, Google Trends, SEMrush, Ahrefs, Screaming Frog, majesticSEO, Sistrix and many more.

[H3] Strategy and positioning

Now that we have got to know you, your business, the unique selling points of your company, your competitors and your previous online marketing campaigns, we can now tackle the topic of "strategy and positioning" together. Of particular importance here are your target groups, which you want to address specifically with advertising. Reflecting on the choice of words, address and means of communication plays an important role here.
However, it is just as important to know what makes your company so special and what sets it apart from your colleagues. Which USPs should your potential new customers be constantly made aware of? Do you have particularly low prices? Or do you offer special services that your competition does not have in store?

[H3] Goal definition and goal setting

Once the strategy has been defined and the positioning issues have been clarified, we can now define and set realistic goals together. In this step, we address the following questions in particular: What is your monthly budget for online marketing? Which CPAs (cost per acquisition) should you aim for in the short, medium and long term? What increase in sales would you like to achieve and in what time periods?

[H3] Elaboration of a concrete online marketing concept

On the basis of the strategy paper and the jointly defined goals, we will now work out the specific online marketing concept for promoting your company. This basically consists of different sub-concepts. If we come to the conclusion that SEO, SEA, social media marketing (SMM), newsletter marketing and the optimization of strategically important landing pages are particularly interesting and promising for you, we will specifically address each individual marketing measure in the overall concept. In the SEO concept, for example, we focus on technical conditions, content recommendations and improving the backlink structure. With the SEA concept, we pay special attention to settings, campaigns, ad groups, ad texts, extensions, CPCs and Co.
.

[H3] Implementation of online marketing measures

Immediately after the online marketing concept has been worked out and finalized, we set about implementing it professionally. As a rule, we adhere to the deadlines targeted in the concept. Here we benefit from the fact that, as a full service agency for online marketing, we do not have to commission any subcontractors or external service providers, as we have our own in-house experts for the areas of SEM, SMM, programming, web design and tracking and can therefore take care of all measures in-house.
For optimal communication, you will be assigned an experienced account manager who will competently assume the role of intermediary between you and our in-house team.

[H3] Sustainable support and optimization

Are the basic measures, such as the technical revision of your most important landing pages, setting up your new SEA campaigns, the implementation of a form for newsletter registration on your website or the creation of various social media profiles in accordance with your corporate design, ready? After that, the continuous and sustainable support and optimization of your online marketing campaigns begins.
With regard to SEO, we use tools such as Sistrix, SERPROBOT or Google Search Console to check the development of the most relevant search terms at regular intervals. With your SEA campaigns, we optimize your conversion value / cost - value (sales divided by costs) in the long term. Of course, the same applies to your social media campaigns (such as Facebook remarketing or LinkedIn ads). In newsletter marketing, we focus on opening rates and increasing the number of subscribers.

[H3] Monthly reporting
Because high transparency is an important pillar for high customer satisfaction, we send you an easy-to-understand report with all important key figures and metrics once a month. This report will also consist of several partial reports for a better overview. For example, you will receive an SEO report for the purpose of measuring SEO success, and an SEA report for measuring SEA success.
Thanks to our data-based approach, our online marketing reports are also very precise, substantial and helpful.

[H2] Why Kapwa Marketing is the right digital marketing agency for you

Kapwa Marketing is an owner-managed SEM agency with over 15 years of experience and offices in Cebu (Philippines), Bavaria (Germany), and Melbourne (Australia)
Our employees are friendly, creative, inquisitive & multilingual
Our prices are very transparent and fairly calculated
Our search engine marketing is based on data collection, data analysis and jointly defined conversion values ​​
We use professional SEM tools such as Keyword Planner, Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog and Co.
When developing the strategy and concept, we consider your ideas, suggestions and objectives
Our monthly reports are transparent and can take your individual requirements into account
We are very flexible and implement new measures, campaigns and features quickly
Our employees regularly complete training courses and seminars on the subject of search engine marketing
We are Google certified and as an official partner we have our own contact persons at Google
We offer personal and budget-based SEM advice to small and medium-sized enterprises (SMEs)

[H2] What you might also be interested in

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Why Your Schema Markup Generator Should Be Driven by Data, Not Guesses

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[H4]
10 Things I Learned Working as an Intern at Kapwa Marketing

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[H4]
First Steps with Google Tag Manager: A Beginner’s Guide

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[H4]
The Landing Page and Its Relation to Online Marketing

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[IMG: Kapwa Christmas Party 2024]

[H4]
A Spectacular Kapwa Christmas: Together

[H1] Individual Website Development & Programming
[H2] Professional web development with focus on SEO and usability

[H2] Do you want high online visibility with a website that is appealing to your target group while making a real impact? Our professional web developers will be happy to help you find and implement an optimal solution for your web presence!

Is your existing website not generating the sales you want, requiring you to make changes as soon as possible? Or are you founding a new company and need a brand new website? Kapwa Marketing’s web developers and programmers are here to help you find the right person to create a modern and engaging website for you!

[H2] Start-Up
for new businesses

$1970/one-off

digital marketing consultingprofessional keyword analysisindividual web design based on Premium WordPress themescreation of 5 pagesoptimisation of existing contentcreation of an SEO-friendly and responsive websiteGDPR-cookie-consent, privacy policy, data protection pagesGoogle Analytics set-up

[H2] Standard
for existing small businesses

$2970/one-off

digital marketing consultingprofessional keyword analysisindividual web design based on Premium WordPress themescreation of 10 pagescopywriting of up to 5 new landing pagescreation of an SEO-friendly and responsive websiteGDPR-cookie-consent, privacy policy, data protection pagesGoogle Analytics and Google Tag Manager set-upprofessional goal-tracking / conversion-trackingcreation of a content marketing plan (12 months)

[H2] Business
for small teams

$3970/one-off

digital marketing consultingprofessional keyword analysisindividual web design based on Premium WordPress themescreation of 15 pagescopywriting of up to 10 new landing pagescreation of an SEO-friendly and responsive websiteGDPR-cookie-consent, privacy policy, data protection pagesGoogle Analytics and Google Tag Manager set-upprofessional goal-tracking / conversion-trackingcreation of a content marketing plan (12 months)creation of 5 optimized blog articles

When we develop a new website, be assured that we pay attention to a well thought-out coordination of concept, design and web programming. We are also very mindful of SEO-friendliness, usability and conversion rate optimization. So if you want a website that doesn’t just look good and function well, but is also more easily found in search engines and ensures more conversions, we are exactly the right partner for you!

Contact Us or Request a Call Back

[H2] Our services as a website development and programming agency

Our team consists of a number of experienced and meticulous best-practice programmers, who have mastered HTML and PHP as well as CMS and shop programming. Naturally, our web developers are also versed in CSS, SASS, mySQL, jQuery, Javascript, etc

[H3] HTML and PHP Programming

The great advantage of pure HTML or PHP websites is that the programmer can ensure from the beginning that the code is as lean as it is clean, that it is W3C-compliant and fully adheres to current standards. Professionally programmed websites based on HTML and/or PHP are also in general very fast, which is why they are still very interesting, especially from an SEO perspective.

[H3] CMS Programming

Most websites created by our web developers and programmers are based on a content management system (CMS). The logical reason for this is that our customers usually want to be able to maintain their website content on their own.
Systems that we often use are for example WordPress, Redaxo or Contao. However, we can also implement your new website in Typo3, Joomla or Drupal if desired. But due to their intuitive and relatively simple usability, WordPress websites are what we tend to implement more often than sites based on other CMS.

[H3] Shop Programming

Do you require a functional and technically precise online shop with high usability? As an experienced web development agency we can offer you professional assistance in this area as well! Our preferred shop software selections are Shopware and Woocommerce. However, you are also welcome to contact us should you prefer a shop based on xt Commerce, Magento or PrestaShop.

[H3] Programming of Individual Modules
Our web programmers implement completely new websites and online shops as well as individual modules that you absolutely need for your existing web presence. Our web developers are also able to optimize already existing websites and program them in a more SEO-friendly way.

Are you wondering whether your existing website’s technology is SEO friendly and meets the latest technical standards?
Ask us for an obligation-free SEO technical analysis

[H2] So how does Kapwa Marketing approach website programming in concrete terms?

During the development of your new website, we will provide you with an experienced project manager who will coordinate concept, design and web programming together with you. Our project manager is your personal contact person and the intermediary between you and our team of programmers, web designers and SEO experts.

[H3] Analysis

Before we start with the conceptual design of your website, we carry out some important analyses. We learn all we can about your company as well as its services, products and unique selling points. At the same time, we analyse in great detail the websites and online marketing measures of your competitors.
Crucial to the SEO-friendly basic structure of your new website is the execution of a detailed keyword research. For this we use tools such as Google Ads Keyword Planner, Ahrefs, Google Trends or Google Search Console. The keyword analysis helps us to find the optimal navigation and URL structure for your new website. Professional search engine optimization starts even before the actual web development and website programming.

[H3] Conceptualisation of Your New Website

After we have carried out all the necessary analyses, we design your new website in close consultation with you. During the conceptual design phase, we completely dispense with graphic design drafts, as there are far too many different devices, browsers and screen resolutions available today to cover all the many different variants with just a few drafts. Furthermore, the creation of design drafts is cost-intensive.
The conceptual design of your new website is rather based on existing websites that we or other agencies have already developed and which can be considered very successful. Furthermore, the choice of colours will depend on your corporate design and also your logo. The preservation of your corporate identity is very important to us when programming your new website.
We are happy to incorporate individual requests and specifications into our concept, especially since we always offer individual web development.

[H3] Website Programming in a Test Environment

After your new website is roughly outlined conceptually, the actual website programming begins within a test environment. We will send you the link to this test environment right at the beginning, so that you can always keep an eye on the progress and development of your website.
Your new website will be developed element by element in close consultation with you. If the elements initially planned do not have the desired effect, we can make individual adjustments - until the look and feel of the website is right and you are satisfied.
Our experience shows that web development based on very concrete graphic designs is anything but easy. Therefore we program all templates and elements of a website in a test environment. And we also reprogram and change them if they simply do not achieve the effect we initially hoped for.

[H3] Cross Browser Testing

After all important templates and elements of your new website have been programmed and all contents have been entered, we conduct extensive cross-browser testing before the go-live. This means that we will take a very close look at the website on various devices and in all common browsers and resolutions in order to eliminate any display errors. Our programmers and web developers take a very thorough and precise approach to this important step.

[H3] Go-Live After Approval
Once all display errors have been eliminated and eradicated, the new website can go online. As a matter of principle, we only take care of the go-live after your explicit approval. So you take over our programming work before the website finally goes online.

[H2] Why should Kapwa Marketing take care of your website programming needs?

Kapwa Marketing is an owner-operated agency that places great value on direct and honest customer relations.
Our programmers have been working with HTML, PHP, CSS, Javascript etc for many years.
Our prices are very reasonable, as we save on expensive design drafts during web development.
We focus not only on clean code, but also on SEO friendliness, usability and conversion rate optimization.
We engage in careful planning, well thought-out design and flawless programming.
We consciously incorporate your individual input and specifications into the website programming.
Maintaining your company’s corporate identity is of central importance to our team when developing your new website.
Our project managers* are highly experienced and very professional in their role as intermediaries between you and our developers.
Our team works with flexibility and speed implementing your adaptation requirements promptly.
As a full service agency we offer not only web development, but also search engine optimization & search engine advertising.

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[H1] Professional web design agency
[H2] Our experienced web designers create responsive websites for you

Do you want to score points with potential customers through professional web design? Then trust in our expertise with responsive web design, plus a team which has gained valuable SEO experience and skills over the past 15 years.

As a specialized web design company we focus mainly on search engine optimized websites, which we most often create based on WordPress. Naturally, your individual ideas are incorporated into the overall web design. We create the project on one of our test servers so that you can be part of the process “live” and watch its development as it progresses.

Successful web design is built on a solid foundation. This is achieved with a target-oriented keyword analysis in conjunction with our professional search engine optimization. We will first of all brainstorm with you to come up with ideas, and then conduct an in-depth keyword research. Then, we will look for a suitable keyword mapping to define the website architecture in accordance with SEO and usability aspects. If you have a relevant reference or competitor websites, we can also position you even better strategically and coordinate the design.

Contact or Call back

Why choose Kapwa Marketing for Web Design?

We have been offering professional web design for many years, with some of our team creating their first html websites as far back as 1998. As a client-focussed web design company, we mostly use WordPress as a CMS enabling high-quality web design with shorter turnaround times with very fair pricing.

[H3] Responsive web design from the experts

Responsive web design is crucial to a visitor’s experience of your website, so we practice this approach as a standard. We focus on designing your web pages to make a great impression regardless of the device used, may it be on desktop, smartphone or tablet.
Great visual elements are just as important as recognizable fonts (readable fonts are essential!). Also key are functionality for links and buttons, text contact that remains optimized so that it's easily read by search engines and most importantly for interested users.

[H3] What does good web design cost?

The web design costs depend, among other things, on the marketing goals that you want to achieve with your professional website. In order to determine a suitable price, it is therefore necessary to answer many important questions:
Which customers should be reached? What are important conversions (e.g. contact requests, direct sales, newsletter sign ups) that should be reached by certain subpages or even landing pages? Are there complex additional functions desired requiring next level programming?
Ultimately, good web design must pay off. A professional website is an investment that is well planned and coordinated with the company's goals. Corporate Identity (CI) and Corporate Design (CD) must of course be maintained or even developed in the first place.

[H3] Web development with clean programming

The transition from the purely graphic design of a website (e.g. based on Photoshop) to the actual implementation and programming of a web presence is often fluid. Our web programmers are also capable web designers and therefore able to estimate the programming effort for a certain web design.
Basically we at Kapwa Marketing speak of website development and web design. In our opinion web projects are these days exposed to constant change and require constant updating.
.

[H3] SEO web design from expert professionals

Our founding team members have been practicing professional search engine optimization (SEO) since 2008, so we view the combination of solid SEO & great web design as essential for a successful website.
We’ve had new clients come to us who had purchased expensive websites (from so called web designers) which were completely unsuitable in terms of SEO. When SEO is not considered at the start of the web design process, additional costs can arise when it comes time to optimise your site and get it working for you. This can mean complete reprogramming and therefore in principle a whole new web design.
Professional web designers in this era should also have search engine optimization in mind. This means that even before creating an aesthetically appealing site, the user guidance, website architecture, keyword allocation and other technical SEO aspects must be analyzed and defined to enable excellent web design.
We offer attractive Web Design & SEO packages at a comparably low price, because you do not have to "pay twice". We will happily send you reference projects from satisfied customers.

[H3] High quality website as part of your marketing strategy
With us you don't just get a homepage with added subpages, but a well thought-out website that fits perfectly into your marketing strategy. All digital measures have to be planned holistically and aligned with company goals - because only then you will be effective with all actions.
Our team of experts has years of entrepreneurial experience, incorporating strategic ideas into the web design, so that you receive a product "from a single source". We don’t just advise you on your web design, but help you to strategically advance your business.

Do you want to get started with real professionals
and achieve excellent web design?
Contact us for a free quote

[H2] So what does a cooperation with Kapwa Marketing look like in terms of web design?

[H3] Discussion of brief and requirements

We will arrange a phone call (or a video call via Skype or zoom) to discuss your ideas, requirements, etc. If you already have a website, we will look at its history and can plan a relaunch with you. Experience shows that many customers come to us because other agencies simply did not consider a strategic view when designing the website.

[H3] Defining key goals

We are often amazed that many people do not know what it is they want to achieve with their own website. Accordingly, the web design cannot be created in a target-oriented way. We will define the really important goals with you and discuss what can realistically be achieved depending on the budget.
We use the SMART principle, whereby goals should be specific, measurable, achievable, relevant and scheduled. Digital marketing meets all these aspects, provided that the framework for this has been precisely defined. Important goals include more visitors, various micro-conversions (e.g. newsletter subscriptions, the .pdf download of a company brochure) and clicks on telephone numbers).
These targets can be tracked very precisely with Google Analytics or the Google Tag Manager (GTM), if desired. We are happy to help you with this. We are one of the few agencies that can implement complex GTM setups for our partners. Data-driven-decisions become possible from the outset.

[H3] Detailed keyword and competitor analysis

In connection with the definition of objectives, the target groups are also defined. As experienced search engine optimizers (SEO), we see considerable potential for niche and thus target group identification, especially in a solid keyword analysis. During keyword research we often come across keywords that were not obvious to begin with.
Of course, a professional analysis of the competition and market is also included, so that we get a well-rounded picture, which also has an important influence on the web design. Logical keyword mapping, the sketching of a suitable website structure and visual or aesthetic design considerations are now coordinated.

[H3] Strategic positioning

The goal is not to create a website that is simply just "there", but a professional web presence that underlines and emphasizes your strategic positioning. With the help of keyword analysis, suitable web content can be created that communicates your unique selling propositions (USPs) and facilitates conversions (leads & sales).
With professional web design, the aim is for the homepage to state clearly what it’s all about. Landing pages must be designed for clear actions, whereby there is a distinction between SEO and SEM or SEA landing pages. Some subpages can be developed more commercially, others are more informative.

[H3] Creation of the web design on our test server

Once the most important parameters have been defined, our team of internet marketers, programmers, online editors, CRO experts and management consultants will get active to create a first draft. However, we can also develop the project on your server after consultation. We will check early anyway what your server environment looks like, so that no surprises arise during the migration.

[H3] Depending on the web design package, up to three correction loops

Of course, you can also express change requests during project creation, which we will be happy to implement for you. In doing so, we can go through up to three correction loops depending on the package booked or the contract agreed upon. In rare cases we may have to make a price increase, and if this is the case we will communicate it clearly.

[H3] Approval of the web design and migration to your server
If you are now satisfied, we can migrate the data at a suitable time and go "live". We have already carried out many migrations and are very familiar with mySQL databases, FTP servers, .htaccess errors, storage space restrictions, etc., so that we can quickly overcome the last hurdles together with you.

[H2] Why you should choose Kapwa Marketing as your new web design agency

you get a web design optimized from the ground up, which always has the SEO in mind
SMEs who want to operate internationally, receive a solid overall package from us at a fair price
We mainly use the user-friendly content management system (CMS) WordPress, which is not only powerful, but can also be extended at low cost
Our web design is positively influenced by our years of experience as entrepreneurs ourselves, in turn benefitting you significantly
You receive a product that is created according to the most modern aspects of usability and online marketing
We run a friendly web design company with an international team that also reliably implements multilingual projects (keywords WPML and hreflang!)
If you are still missing content for your website, we can help you professionally with our online editors
We would be happy to train you and your team after your new web project has gone live and help you with further expansion, e.g. in terms of modern content marketing
We develop projects so that they are as secure as possible – hacking attacks should always be prevented by appropriate website security measures

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[H1] Tracking and Analysis
[H2] Precise success measurement thanks to useful tracking methods and precise data analysis

[H2] Optimize your online marketing measures on the basis of valid data with help from an agency that specializes in professional tracking (web tracking) and precise data analysis

In Germany, we say “If you don’t advertise, you will die!”.  As an experienced online marketing agency, however, we go one step further and claim: “If you don’t analyze, you will die!” Because profound, digital marketing starts with a precise data analysis and is continuously improved with the help of efficient tracking methods. Online marketing campaigns can only be sustainably optimized on the basis of valid data.

Anyone who wants to be successful in online marketing is dependent on a precise measurement of success and thus on professional tracking! Contact us to learn about our data- and conversion-based approach in a no-obligation introductory meeting!

Contact Us or Request a Call Back

[H2] Tracking and analysis as a basic requirement for successful online marketing

Web tracking, data collection and data analysis are very important cornerstones for successful online marketing strategies. From our point of view, they are so important that we only start our work as a digital agency if the most important data is collected (tracked) in accordance with GDPR in order to carry out a precise analysis and measurement of success.

[H3] Keywords

The keyword analysis is so essential that it should not only be at the beginning of every online marketing campaign, but rather at the beginning of the development of the company and marketing strategy. Because only those who know what their target group is actually looking for can position themselves accordingly.
We are an official Google partner and have access to precise keyword and search volume data for a wide variety of languages and regions around the world. How often in which region a certain search term is “googled” is an insight that is extremely valuable in the digital age.
From our point of view, business consultants should also be able to carry out keyword analyses in order to be able to give a company the best possible strategic advice. The crux here, however, is that management consultants usually do not have access to the high-quality keyword and search volume data, e.g. from the Google Ads Keyword Planner. For this reason, we also work with numerous consulting firms and supply them with extremely precise keyword analyses.

[H3] Search Results

If the most important search terms with a sufficiently high search volume have been found through a detailed keyword analysis, these are sensible and SEO-friendly to implement on the website (via keyword allocation). With the help of tools such as Sistrix, Serprobot, Google Search Console, ahrefs, etc, the development of these keywords in Google can then be tracked transparently and clearly.
Some "SEO agencies" actually work here without the use of high-quality tools such as Sistrix, Google Search Console and so on. We strongly advise you to contact an online marketing agency that works much more professionally, has a good reputation and also uses renowned tools in a healthy mix.

[H3] Page Views

For professional web and user tracking, it is important to track the page views that your website has. In this context, we mainly use the options that Google Tag Manager (GTM) offers together with Google Analytics (GA). In order to have the ability to integrate this web tracking in compliance with GDPR, you need a cookie consent tool such as Usercentrics or Borlabs. We are happy to advise you without obligation, though we cannot provide legal advice.
When integrating the Google Analytics tracking code, we ensure IP anonymization. We are also happy to make the changes to the code required for GTM and GA, so that, for example, Usercentrics can actually be integrated in a GDPR-compliant manner. As an agency, we are also a premium member of E-Recht24 and can help you with data protection declarations and imprints.

[H3] User Behaviour

In addition to the page views, precise data on user behavior on the corresponding website is also very important. Here, too, we rely on the GDPR-compliant integration of GTM and GA. Thanks to these tracking methods, you can find out how high the bounce rate is, how long a user stays on your website on average and which landing pages are particularly popular or unpopular. You can also get more information on technologies (browser, operating system, resolution, device) or location (country, state, location) and much more..

[H3] Events

One of our greatest strengths is event tracking using Google Tag Manager. We can measure a large number of events and micro-events very precisely with the help of various variables, triggers and tags. Valuable data and events are, for example, how many users clicked on a specific telephone number or email address, who downloaded a specific PDF or played a certain video.
In a detailed discussion on event and conversion tracking, we jointly determine what exactly should be tracked. The possibilities are almost limitless, which is why we should take enough time here to tackle the topic of “tracking and analysis” in the best possible way.

[H3] Conversions

Conversion tracking in Google Analytics is based on event tracking. The most important events should also be created in the GA administration as goals with a suitable goal value so that the events can be seen not only in the events report, but also as goals in the conversions report. This step is still necessary in order to be able to import all important goals into the Google Ads account. Because only conversions can be imported into this, however, not events.
A “classic” conversion that is created in the GA administration is, for example, the contact request using the contact form. We prefer the variant with its own thank you page.
Event and conversion tracking basically belong together, which is why we approach both topics in parallel with you. In order to optimize your online marketing campaigns efficiently and sustainably, together we ideally set an appropriate conversion value for each conversion.

[H3] eCommerce

If you have an online shop, we will set up accurate eCommerce tracking for you in addition to event and conversion tracking. As a rule, a plug-in is used for this, which makes implementation significantly easier.
Thanks to eCommerce tracking, you can see which products are most frequently purchased online and are therefore your bestsellers. You receive very valuable data in terms of sales, order values, return on investments, converting keywords and much more.

[H3] Technology
The important topic of "analysis" naturally also includes the analysis of the presentation and the most important technical factors of your website. In order to locate technical errors and warnings, we use a variety of tools, including: Google Search Console, Screamingfrog, Web Developer Toolbar, Google Pagespeed Insights, Google Mobile-Friendly Testing Tool, W3C Validator, MozBar, crossbrowsertesting.com and many more.
Of course, the valuable data that is collected via GTM and Google Analytics can also be used to carry out detailed analyses and evaluations with a special focus on presentation and technology.
If, for example, various technology reports in Google Analytics show that the bounce rates are particularly high and the average session times are particularly low with certain resolutions, browsers or end devices, you already have the first clues and indications of a possibly suboptimal display. With the help of crossbrowsertesting.com, the corresponding browsers, devices or resolutions can then be simulated in order to be able to check the website in detail for (display) errors.

Are you now wondering whether the topics of “tracking” and “analysis” have received extensive attention in your previous online marketing campaigns?
Request a free initial analysis

[H2] How we provide professional tracking and efficient data analysis options

As an experienced and customer-oriented online marketing agency, it is extremely important to us that you understand right from the start how we work, why we work this way and what the most important goals of our online marketing campaigns are. Of course we also want to get to know you and your company very well. Who are you and what makes your company so special? What goals would you like to achieve with us? And what budget do you have available for this?

[H3] Analysis

The first step provides a detailed analysis, which consists of keyword analysis, competitor analysis, technical analysis and analysis of your previous online marketing campaigns. In this analysis, we also address all questions that relate to your previous tracking results (if of course there are any).
It is particularly significant to find the most important keywords with the help of tools such as Google Ads Keyword Planners, Sistrix, ahrefs, Google Search Console, Google Trends, Google Analytics and so on. Carrying out a detailed keyword analysis is inevitably an important basic requirement for strategy and positioning and setting goals.

[H3] Goal Setting

Once the most important keywords have been found, they can be incorporated into the relevant landing pages using keyword allocation. Then we jointly set specific goals for how the keyword development should look in the short, medium and long term.
Setting goals also includes which events, micro-conversions and conversions should be specifically tracked with the help of Google Tag Manager and Google Analytics. It is important to jointly define which target values should be assigned to the individual target projects.
When setting goals, questions such as “What specifically should be tracked? and “How much is an average good query worth to you via your contact form?”. If you run an online shop, sales and ROI values must of course also be determined more precisely, but also CPAs and costs per order.

[H3] Implementation

During implementation, all tools are set and customized to capture precisely the data that we would like to be able to analyze and evaluate. With keyword tracking, for example, an individual Serprobot report is created that precisely tracks keyword developments at one or more specific locations. This gives us very valuable data regarding your search engine placements, in addition to the data in Sistrix or Google Search Console.
Event and conversion tracking will now also be set up as previously defined and agreed. When implementing GTM and Google Analytics, we ensure GDPR-compliant integration and are happy to discuss this with your data protection officer. As already mentioned above, however, we cannot replace specialist legal advice and are therefore not liable for the corresponding implementation.
If you have an online shop, we will of course also take care of the professional integration of eCommerce tracking. We also make all the links in order to ensure the highest possible data quality. For example, you can link Google Analytics with Google Ads, Google Ads with Google Search Console, Google Search Console with Google Analytics, etc. to get better data.

[H3] Evaluation

After the first data has been tracked and collected, we can carry out an initial evaluation. A good rhythm with sufficiently high traffic is about once a week. In this step, we will carefully examine and evaluate all data relating to keywords, user behavior, technologies, goals and the like in order to draw conclusions about the campaign's performance (s).
If, during analysis and evaluation, we see that the behavior data are not optimal with certain resolutions, browsers or end devices, we will "go into more depth" here, for example, in order to be able to locate technical and / or display errors.
The event and target project reports also provide very good clues. If many and good conversions are achieved within a certain interval (e.g. within seven days) with a reasonable cost-benefit ratio, there is a lot to suggest that the website is already well received by your target group. If there are no events or goals for a long time, optimization of the online marketing campaigns is obviously necessary in order to achieve better results.

[H3] Reporting
For the sake of transparency, we send you a detailed report with the most important data and conversions achieved at least once a month. As early as during the “target setting” step, we can determine together which metrics and data should be included in your individual report in order to have a particularly good measurement of success.
The monthly report forms an important basis for optimizing and adapting specific online marketing measures. Only agencies that are very well versed in the often neglected topics of "tracking" and "analysis" can ensure that such a precise report with such valuable data can be produced. So it makes a lot of sense to contact such an agency that can cover these points fully and professionally!

[H2] Why are we the right agency for all “tracking and analysis” work?

Kapwa Marketing is an official Google partner with extensive know-how.
Our team consists of friendly employees who are detail-oriented and together speak several languages.
We create keyword analyses, etc. for large consulting firms, international corporate groups as well as doctors and scientists, e.g. from the Technical University of Munich.
You can take advantage of our tracking and analysis services at extremely fair and competitive prices.
Our online marketing concepts are based on GDPR-compliant data collection, data analysis and conversion rate optimization.
We use high quality tools like Google Ads Keyword Planner, Google Search Console, Google Analytics, Sistrix, Ahrefs, SEMrush, Screaming Frog, Google Tag Manager, etc.
We work very closely with you and place great value on constructiveness, transparency and an honest and productive exchange.
You will receive individual reports from us at regular intervals in which we can incorporate all metrics that are of particular importance to you.
Flexibility, speed and easy accessibility characterize the work of our experienced online marketing agency.
Our team regularly completes workshops, training courses and seminars relating to “tracking” and “analysis”
We offer free initial analyses in which we check whether your online marketing measures are already data- and conversion-based.
As a full-service agency, we have a lot of insights and can already access a lot of data (from a wide variety of industries).

CONTACT US

Kapwa Marketing
Lot 1, Building 2, Villa Teresa Subdivision
Gabi, Cordova,
6017 Cebu, Philippines
+63 926 056 8912
info@kapwamarketing.com
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