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"Why should I work with Perception.com?"
Experience and Professionalism
The principals at Perception.com have many years of experience working in the technology sector, and on the internet since the earlier days of its inception. We have watched the internet evolve, and have sought to evolve with it. We can manage your project throughout all phases of branding, acquisition, and publishing. We understand the power of great domain names.
We at Perception.com also believe strongly in treating others with courtesy and professionalism, and we strive to keep clients fully informed regarding realistic goals and expectations, and the current status, for any project, regardless of its size or complexity. We listen, and we answer questions, and we reply in a timely manner.
Perception.com is a private U.S. company, and is owned and staffed by U.S. citizens. We never contract or out-source any aspect of any project to an overseas entity.
We will also never publicize or share any details or results of our work for you. All contracts and projects remain confidential.

Branding - Acquisition - PublishingThe First Phase: Branding

People are busy building their business. They are trying to create a great product or service, and at an attractive price. Many entreprenuers work more than five days per week, and often feel tired and overworked. They have enough to do, including family matters and other obligations, and often do not take much time to consider a very key cornerstone of their business: their brand.

In this age of the internet and a global audience, your brand is your face to the world, the entire world, and is often their first experience of you and your company. We at Perception.com also believe that first impressions are the most powerful, regardless of whether a given first impression is accurate. Your brand and domain name are often that first impression.

How does your brand impress people? What types of impressions does it make? Your brand causes people to associate some of their own learnedideas and inherent emotions with your company. In other words, they bring their own previous experiences and feelings when first meeting your brand, and will connect with your brand accordingly. Therefore, an important question for branding becomes: What sorts of ideas and feelings do you want people to have, when they first encounter your brand, and when they think about you and your company? Their first impression of your brand will stay with them, either consciously or unconsciously, and will forever affect their perception of your company, at least to some degree. That is simply human nature.

A good brand will, ideally, immediately associate powerful and positive ideas and feelings in your audience. It should not cause unpleasantness, or should not leave people trying to "figure-out" your brand. Your brand should not associate negativity in people, or should not cause prolonged confusion or "fall flat."

We at Perception.com can help you in creating a great brand, a brand that represents you and your company, a brand that is indicative and eloquent, and that generates an immediate and positive impression. Great branding is expressive, and creates positive and meaningful perception.

Our rates for consultation and help regarding branding are usually no more than $500, and never over $1,000.

Branding - Acquisition - PublishingThe Second Phase: Acquisition

The internet is the single greatest invention, thus far, in the history of mankind, for the expansion of commerce, sharing of knowledge, connecting with people, helping others, and for the general advancement of humanity. That is our view.
In today's world, a brand is not merely a name that is placed on products, and it is not only part of a logo seen on television or a term heard on the radio, and it is not confined to letterhead, business cards, flyers, ads in newspapers, or one-on-one conversation. Today, your brand is, ideally, also your domain name. Your brand and your domain name are not separate. Often, your domain name is your brand.
Domain names are the real estate of the internet. Some real estate is far more desireable, and is therefore in far greater demand, than others. Just like the real-world real estate in your city, all the better domain names or virtual "lots" were bought years ago. However, some domain owners may be willing to sell their domain name, for any of a variety of reasons. You have decided on your brand, and the time has come to acquire the matching domain name. That is where we at Perception.com can help.
A great domain name is very powerful, in that it is easily remembered, and brings instant trust, respect, credibility, and authority, and even prestige. A great domain name will pay for itself many times over, and is beneficial in ways that most domain owners cannot imagine until after they acquire and use one. Also, the internet is still relatively young, and the value of great domains will continue to rise, as the demand continues to increase.
Buying a great domain is also far less expensive and time-consuming, than building a brand and trust on a mediocre domain. Marketing costs are greatly reduced, and respect for the brand is virtually instant.
If the domain asset that you want is not open for registration, we will approach the current domain owner, and will negotiate on your behalf. You can remain anonymous throughout the process if you wish. We will also assist with the escrow and transfer of the domain into your possession. Our complete brokerage fee is a flat 10 percent of the purchase price, regardless of the time it takes to complete the agreement, which is less than the usual 15 or 20 percent. We will never publicize the purchase.

Branding - Acquisition - PublishingThe Third Phase: Publishing

You have created your brand and acquired your domain name. The time has come to put them to work, the time has come to publish, which is to make your brand and domain name public.
The key words for publication are look-and-feel and consistency. What is the look-and-feel you want to create? Then, be sure that your chosen look-and-feel is consistent across all media.
Publication or marketing begins with your website, and, from there, can be as extensive or as limited as you wish:
Website - Your website is the foundation of the look-and-feel that you want to create for your brand. The other important objective of your website is to inform your visitors. They are, first and foremost, looking for information about the product or service that you provide. Therefore, a primary goal for a website is to provide that information, and in a clear and concise manner, and with as few distractions as possible, yet while maintaining your unique look-and-feel. We do not recommend flying pages, or complex navigation, or other distractions such as music (unless you are selling music). The number of pages to your website should also be kept to a minimum, providing only enough pages for good organization and presentation of your content. Do not try to impress visitors with technical prowess or an extensive biography, but with information that is useful to them. Simple and straight-forward, yet pleasing in the look-and-feel, are good descriptors to keep in mind, regarding all aspects of a website. You cannot completely please every visitor, but one goal is to try.
SEO or Search Engine Optimization - SEO pertains to many, many different factors related to your website, and that are used by search engines to index and rank your website within search results. One of those factors is the code of your website often referred to as meta-tags, and consists of title, description, and keywords, and is not seen on the visible pages of your website, but is nevertheless found and used by search engines. Search engines also use the visible content that is written on the pages of your website, to properly index and rank your website. The domain name itself is considered pertinent in SEO, which is another reason to have a great and meaningful domain. The keywords of the meta-tags, content, and domain name are important for your website to be found in relevant search results.
There are many other factors, both inside and outside your website, that also contribute to how your website is indexed and ranked on a given search engine, and these are just a few. We will soon post more of that information in our section titled Extra Resources. Furthermore, the algorithms used by search engines to determine indexing and ranking, may change rather frequently, and the priority given to a specific factor can therefore change at any time. And, algorithms vary among different search engines, so the search results for your website can vary greatly from one search engine to another. But, people are likely to remember, or simply think of, a great domain name, regardless of search engines.
Use only pertinent meta-tags and content in your website, and do not use irrelevant meta-tags or content in order to attract more visitors. A great keyword domain name can also make a difference. The quality of traffic to your website is far more important than the sheer number of visitors, and search engines may penalize a website for providing irrelevant meta-tags or content. You want people coming to your website who are looking for your product or service, not anything else. The meta-tags and content of your website may need to change over time, as your business evolves.
Logo - The logo is an integral part of the look-and-feel of your brand. Spend some time on your logo, and do not settle for a logo just because it "looks nice," but because it fits the look-and-feel you want to create. It may be used in far more than only your website, but also in ads, social media, letterhead, business cards, PDFs, and even in e-mail.
Advertisements - Many effective means exist for advertising on-line, but do not forget about real-world marketing, which may include television and radio, billboards, brochures, flyers, and other real-world media. Some people include such places as public transportation, or even a custom car tag or bumper stickers which display only their great domain name!
Social Media - Social media have become popular places for advancing one's business. It is a good idea to acquire social media handles that match your brand and domain name as closely as possible. Some owners may be willing to sell their handle. Create your spaces in social media to reflect the look-and-feel of your brand.
Letterhead, Business Cards, and PDFs - Yes, a place still exists for paper! Create your letterhead and business cards to be consistent with your chosen look-and-feel, which may include your logo. PDFs are also commonly used and sent by e-mail, and can be based on a template of your letterhead.
E-Mail - Why do we mention e-mail as part of publishing? Most importantly, every e-mail you send represents you, and your brand, and your company. Never use a free e-mail address such as GMail or Yahoo for your business e-mail. We strongly advise against it. Instead, use your own business domain name for all business e-mail, and include your logo as part of your signature.  Furthermore, having a superior domain name for your e-mail address, is quite impressive everywhere you display it or share it. You are promoting your brand and your business, with your e-mail address and with every e-mail you send.
Finally, this information is more on a personal note, and we hope it is in some way helpful: Be courteous and professional in every e-mail you send. If your emotions are running a little high, even if justified, wait before sending that e-mail, wait until calmness, coolness, kindness, clarity, reason, and professionalism once again become dominant. You may then want to re-write that e-mail, or not send one at all. The goal is not to win, the goal is not to be the better aggressor, but to advance your business and represent your brand, and to generally make life better for yourself and others. If the need for communication exists, respect boundaries, and give genuine kindness and respect to those who cannot return them. The same principles apply to phone calls or direct personal interaction. Take the high road in all communication.
Success can be extremely enhanced by a great brand, and a superior domain name, and thoughtful publishing, but the greatest success will come while also offering a good product or service, at a good price, and excellent customer service.
We at Perception.com can help, guide, or advise you with all aspects of branding, acquisition, and publishing. Our contact form is found below, if and when we can be of assistance. Our rates depend on the size, complexity, and time involved in a given project or service, except for acquisition which is a flat 10 percent of the purchase price.

Contact Perception.com
Please e-mail us with any questions or enquiries you may have. We will reply as soon as possible. Required fields are indicated with an asterisk. We will not share your information with any third party. Thank you.

Extra ResourcesMore Is Coming Soon!

Disclaimer: No person at Perception.com is an attorney-at-law or licensed investment advisor. Nothing we post on our website should be construed as legal or investment advice. Talk to an attorney if you are seeking legal guidance, or speak with a licensed investment broker if you want investment or financial advice. Everything written on Perception.com is solely our views, and is not intended to replace or supplement legal or investment advice from persons licensed by government or other appropriate agencies.
Copyright 2018: Do not plagiarize any of the writing found at Perception.com. However, you may post or send a link to this section, using this URL:  http://perception.com/#Resources-Anchor

The Perception.com 12 Rules of Acquisition
We at Perception.com suggest that you employ a qualified domain broker to work on your behalf, but if you decide to approach a domain owner yourself in order to buy a domain asset, then you may want to keep these ideas in mind. We are freely offering some straight-forward information, learned over many years of experience, and we hope you find it in some way helpful. The writing tends to be direct, and the intention is to inform and to help prevent difficulties for everyone, and not to offend. Speaking only in abstractions may not be very helpful, and could be a waste of time.
The internet and domain names comprise the single greatest opportunity, thus far, ever devised by mankind, for the branding, marketing, and sales of goods and services, and for people helping people. Domains, therefore, have great value, especially superior domains. However, the quantity o