Training Example: Precis – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Marketing, SEO & Advertising Agencies
Generic Claims: we grow businesses, results that speak for themselves, your marketing partner, proven track record…
Red Flags: guaranteed rankings or specific position promises, case studies with no client names or metrics, proprietary tools that are rebranded free tools, results claims without timeframes or baselines…
Semantic Drift Patterns: homepage claims data-driven but case studies show no metrics, claims full-service but team is three people, homepage targets enterprise but case studies are local businesses, claims proprietary methodology but describes standard practices…
Proof Expectations: named client case studies with before-and-after metrics, specific revenue or traffic numbers achieved, verified vendor partnerships with tier levels, team member profiles with specific expertise and career history…

Precis

(https://precisdigital.com) 📸 Data Snapshot: May 19, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Precis | Marketing that connects the dots (https://precisdigital.com)
Title

Precis | Marketing that connects the dots

H1 Marketing that connects the dots.
H2 Marketing is messy. We make it make sense.
H2 Here are a few examples of Precis in action.
H2 Good people do award winning work
H2 The best specialist agency no longer exists.
H2 Where to find us
H2 Fresh thinking. Practical tips. Lots of free resources.
H3 Simplify the complex
H3 Unify your marketing
H3 Drive the results that matter
H3 Independent & client-centric.
H3 Tech-driven marketing.
H3 Privacy-first solutions.
H3 Berlin
H3 Berlin
H3 Austin
H3 Austin
H3 Madrid
H3 Madrid
H3 New York
H3 New York
H3 Oslo
H3 Oslo
H3 Stockholm
H3 Stockholm
H3 Milan
H3 Milan
H3 Pietrasanta
H3 Pietrasanta
H3 Barcelona
H3 Barcelona
H3 London
H3 London
H3 Gothenburg
H3 Gothenburg
H3 Aarhus
H3 Aarhus
H3 Helsinki
H3 Helsinki
H3 Copenhagen
H3 Copenhagen
H3 Precis becomes a certified Google Test and Experiment Partner
H3 Precis becomes one of the first LinkedIn Ads Certified Agencies
H4 Spend smarter across every media channel.
H4 Make decisions with confidence, not assumptions.
H4 Maximise your marketing impact with Alvie.
H4 Outperform competitors with strategic, scalable and future-proof SEO.
H4 Creative that performs. At scale. With purpose.
H4 Secure the answers for the new age of search.
NAV_HEADING_REPEATED_BODY_FOOTER Get in Touch with Us | Precis (https://precisdigital.com/contact/)
Title

Get in Touch with Us | Precis

H1 We'd love to hear from you!
NAV_HEADING_REPEATED_BODY_FOOTER Marketing Resources | Expert Insights and More | Precis (https://precisdigital.com/resources/)
Title

Marketing Resources | Expert Insights and More | Precis

H1 Marketing insights you actually want to read (and watch)
H2 Explore the latest from Precis
H3 Are you missing $12M in traffic?
H3 Precis becomes a certified Google Test and Experiment Partner
H3 Precis becomes one of the first LinkedIn Ads Certified Agencies
H3 Beyond the hype: A 5-step framework for B2B visibility in AI search
H3 AI search strategy: How to win LLM visibility and the zero-click battle
H3 Building the marketing team of the future: lessons from Personio's Director of Growth Marketing
H3 Why marginal ROAS should be your most important metric for media planning
H3 Precis and Phiture join forces to scale App Marketing and broaden global footprint
H3 The healthcare authority gap: Why 67% of AI medical advice is currently ignoring trusted brands
H3 Beyond the click: How to reclaim the 17% of B2B market value now controlled by AI
H3 Travel’s agentic shift: Who is winning in AI search within Travel?
NAV_HEADING_REPEATED_BODY_FOOTER Paid Media Agency & Digital Marketing Experts | Precis (https://precisdigital.com/services/media/)
Title

Paid Media Agency & Digital Marketing Experts | Precis

H1 Spend smarter across every media channel
H2 Media strategy
H2 Paid search
H2 Paid social
H2 Programmatic & direct media buying
H2 Maximise your marketing investment with Alvie
H2 Matas: an award-winning omnichannel experience
H2 Good people do award winning work
H3 Smarter spend, backed by data
H3 A media mix built for performance
H3 Creative built to convert, not just to look good
H3 Connect the dots in marketing
H6 Know exactly where to spend – and why
H6 What you get:
H6 Stop paying for clicks that don’t convert.
H6 What you get:
H6 Social ads should sell, not just be seen.
H6 What you get:
H6 Get in front of the right people, in the right places.
H6 What you get:
NAV_HEADING_REPEATED_BODY_FOOTER Data-Driven Marketing & Analytics | Precis (https://precisdigital.com/services/data-and-analytics/)
Title

Data-Driven Marketing & Analytics | Precis

H1 Marketing decisions made with confidence, not assumptions
H2 From data chaos to data clarity.
H2 Data strategy & governance
H2 Data engineering
H2 Data science
H2 Tracking
H2 Know exactly where to invest with Alvie
H2 VOI: securing startup profitability
H2 Good people do award winning work
H3 Make sense of the mess
H3 Drive your business forward
H3 Secure your data edge
H3 Make sense of the mess
H3 Make sense of the mess
H3 Make sense of the mess
H3 Make sense of the mess
H3 Drive your business forward
H3 Secure your data edge
H3 Drive your business forward
H3 Make sense of the mess
H3 Secure your data edge
H3 Let's turn your goals into growth.
H6 Make smarter marketing moves with a data strategy you can trust.
H6 Data is only useful if it’s organised.
H6 Predict what works. Prove what’s worth it.
H6 Marketing that works starts with data you can trust.
NAV_HEADING_REPEATED_BODY_FOOTER Alvie Performance Marketing Platform | Precis (https://precisdigital.com/services/alvie/)
Title

Alvie Performance Marketing Platform | Precis

H1 Are you getting the most out of your ad spend?
H2 Maximise your marketing impact with Alvie
H2 Data Insights
H2 Bidding Signals
H2 Alvie Attribution
H2 Built by marketers, for marketers
H2 Åhléns: profit jumps with Alvie’s Bidding Signals
H3 Get clarity with easy-to-read reports
H3 Measure impact across every stage of the funnel
H3 Optimise campaigns towards business goals
H3 Smarter and smoother budget allocation
H3 Bidding Signals transformed our marketing efficiency. With Alvie, we’re making better, faster decisions that support our long-term business success.
H3 Working with Precis as an extension of our global team has been invaluable for strategic and operational guidance across pivotal in-house functions. Their contributions extend beyond project specifics and have been crucial in steering our trajectory towards success.
H3 Implementing Bidding Signals has been a game-changer for us. We’ve seen increased profitability and a significant boost in ROAS for our Google Ads campaigns. Precis’ expertise and dedication ensured a seamless implementation, and we’re thrilled with the results.
H3 Alvie’s modern attribution gives us clear insights into our campaigns, allowing us to allocate budgets effectively and maximise our marketing impact.
H3 Tools that turn your data into performance
H3 AIvie Co-pilot
H3 Performance at a glance
H3 Best in-class support
H3 Let's scale with confidence.
H4 Heading
H4 Heading
H4 Heading
H6 Maximise your ROI with goal based bidding.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://precisdigital.com) Precis | Marketing that connects the dots
[H1] Marketing that connects the dots.
Media, Creative, Tech & Data services that work as one.Get in touchCompanies we've teamed up with
This is precis
[H2] Marketing is messy. We make it make sense.
Our approach as a marketing agency.
[H3] Simplify the complex
We translate intricate data and concepts into clear, actionable marketing solutions.
[H3] Unify your marketing
Bring media, creative, tech, data, and analytics together under one strategy that speaks to your audience.
[H3] Drive the results that matter
Find efficiencies, optimise performance, and prove the impact of every marketing move.Services01MediaMedia strategy•Paid search•Paid social•Programmatic & direct media buying•
[H4] Spend smarter across every media channel.
Ad platforms are automating. Costs are rising. Attribution is broken. We help you take back control with independent measurement, creative-led media buying, and channel strategy that makes your budget work for you – without sacrificing results.Learn more01Data & AnalyticsData strategy & governance •Data engineering•Data science•Tracking•
[H4] Make decisions with confidence, not assumptions.
Marketing without good data is just guessing. We help you evaluate performance across channels, understand what’s driving growth, and forecast with confidence. From attribution modelling to marketing mix analysis, we turn data into a competitive edge.Learn more01AlvieData Insights•Bidding Signals•Alvie Attribution•
[H4] Maximise your marketing impact with Alvie.
Alvie is our own performance marketing & attribution platform built to solve real marketing problems – like unclear tracking or budget plans that don’t reflect reality. It connects your data, reveals what’s driving results, and helps you invest with confidence.Learn more01SEO & CROContent strategy & production•SXO (Search Experience Optimisation)•AEO (Answer Engine Optimisation)•Technical SEO•
[H4] Outperform competitors with strategic, scalable and future-proof SEO.
SEO and CRO shouldn’t be afterthoughts. They’re the foundation of discoverability and conversion. We help you show up in search, stay there, and turn visitors into customers.Learn more01CreativeNo items found.
[H4] Creative that performs. At scale. With purpose.
Ad creative only works if it grabs attention and gets results. We design high-performing assets for digital campaigns – built for speed, tailored to channels, and backed by data.Learn more01AEO & GEOAEO auditing & reporting •AEO content strategy•LLM authority building•Technical SEO for LLM visibility•
[H4] Secure the answers for the new age of search.
We bridge the gap between traditional SEO and AI-driven search to ensure your brand is authoritative, machine-readable, and agentic-commerce ready.‍Learn moreCase Studies
[H2] Here are a few examples of Precis in action.
We partner with brands across the globe to integrate their marketing efforts – and most importantly – drive measurable impact.MediaData & AnalyticsAlvieCreativeSEO & CROCase StudyMediaData & AnalyticsAlvieCreativeSEO & CROAdding DOOH, with smart geolocated targeting near major reseller stores, has really helped us boost brand consideration and purchase intent.Adding DOOH, with smart geolocated targeting near major reseller stores, has really helped us boost brand consideration and purchase intent.FjällrävenFjällräven: getting outdoor enthusiasts to choose Fjällräven with DOOH campaignTargeting outdoor enthusiasts and potential customers, Fjällräven partnered with Precis to execute a successful DOOH campaign.MediaData & AnalyticsAlvieCreativeSEO & CROCase StudyMediaData & AnalyticsAlvieCreativeSEO & CROIt’s been a pure joy working with Precis. The expertise they have in unifying both content and paid and having that set up as one team means we are always optimising, not only from a content perspective, but also using data as a guiding star to take our next steps."Their approach to content and paid as one team ensures constant optimization"It’s been a pure joy working with Precis. The expertise they have in unifying both content and paid and having that set up as one team means we are always optimising, not only from a content perspective, but also using data as a guiding star to take our next steps.VolvoCare by Volvo: redefining the way people can own and access a vehicleIn 2020 Volvo cars launched Care by Volvo – a new way for owning and accessing a vehicle. But in transforming the automotive space, they were presented with numerous challenges in the user journey and content strategy.MediaData & AnalyticsAlvieCreativeSEO & CROCase StudyMediaData & AnalyticsAlvieCreativeSEO & CRO“When we found Precis, we knew we had found our one stop shop for all our needs. Together with them, we have managed to drive digital growth and make well-informed strategic decisions.”“When we found Precis, we knew we had found our one stop shop for all our needs. Together with them, we have managed to drive digital growth and make well-informed strategic decisions.”VoiVOI: securing startup profitabilityVoi faced the challenges of operating in an emerging market amidst economic uncertainty. Teaming up with Precis, Voi aimed to fortify its digital maturity, ensuring profitable growth in the face of economic instability.MediaData & AnalyticsAlvieCreativeSEO & CROCase StudyMediaData & AnalyticsAlvieCreativeSEO & CROThe results speak for themselves: we’ve seen a significant increase in both the efficiency of our ad spend and the overall profitability of our campaigns. With Alvie’s platform, we’re optimising for value, not just volume. Looking ahead, we’re excited to incorporate customer lifetime value and omnichannel data to further enhance our digital marketing efforts.Alvie’s platform boosted our ad spend efficiency and campaign profitability. We're now optimising for value and excited to add CLV and omnichannel data for even better results.The results speak for themselves: we’ve seen a significant increase in both the efficiency of our ad spend and the overall profitability of our campaigns. With Alvie’s platform, we’re optimising for value, not just volume. Looking ahead, we’re excited to incorporate customer lifetime value and omnichannel data to further enhance our digital marketing efforts.ÅhlénsÅhléns: profit jumps with Alvie’s Bidding SignalsÅhléns, a leading Swedish retailer, achieved a 20% increase in gross profit (GP3) by leveraging Alvie Bidding Signals to integrate business-specific data into their bidding strategyMediaData & AnalyticsAlvieCreativeSEO & CROCase StudyMediaData & AnalyticsAlvieCreativeSEO & CROI can always count on the team to execute on our vision and raise the creative bar in their execution. They're always a great partner and come to every project with a positive "can-do" attitude.I can always count on the team to execute on our vision and raise the creative bar in their execution. They're always a great partner and come to every project with a positive "can-do" attitude.AmazonAmazon: automated, large-scale creative asset productionWe partnered with Amazon to execute campaigns in display, social, OOH, and their owned channels.See all cases"It's been a pure joy working with Precis. Together, we work as one team to use data as a guiding star to set our strategic direction."Emelie ÖverdahlHead of Marketing, Volvo Cars SwedenAwards & Recognition
[H2] Good people do award winning work
Get in touchGlobal Search Awards2020 • 2024 • 2025The Drum Digital Advertising Awards2020The Drum Search Awards2017 • 2018The Search Engine Land Awards2017 • 2018Google Premier Partner Awards2017 • 2018 • 2019European Search Awards2017 • 2018 • 2019 • 2020 • 2021 • 2023 • 2024 • 2025Great Place to Work2017 • 2018 • 2019 • 2020 • 2021 • 2022 • 2023Global Search Awards2020 • 2024 • 2025The Drum Digital Advertising Awards2020The Drum Search Awards2017 • 2018The Search Engine Land Awards2017 • 2018Google Premier Partner Awards2017 • 2018 • 2019European Search Awards2017 • 2018 • 2019 • 2020 • 2021 • 2023 • 2024 • 2025Great Place to Work2017 • 2018 • 2019 • 2020 • 2021 • 2022 • 2023How we do it
[H2] The best specialist agency no longer exists.
Today, success requires more than just isolated expertise. You need a partner who can cut through the marketing chaos, solve complex challenges, and drive real impact.
[H3] Independent & client-centric.
With clients at the core, our teams and agendas are aligned to their needs: our independent, client-centric approach allows us to move quickly, adapt strategies, and create tailored solutions designed for long-term success.
[H3] Tech-driven marketing.
We've made significant investments in internal agency tech, developed our own marketing measurement tools, and built AI-powered solutions to ensure we can offer the best results to our clients.
[H3] Privacy-first solutions.
As pioneers in privacy-first marketing, we can guide clients through complex privacy regulations with confidence while ensuring compliance and maintaining performance.Locations
[H2] Where to find us
Up close and personal with brands and customers across the world.
[H3] Berlin
Kottbusser Damm 79C, 10967 BerlinGet in touch
[H3] Berlin
[H3] Austin
Get in touch
[H3] Austin
[H3] Madrid
Avenida de Brasil 17, 4D 28020 Madrid, SpainGet in touch
[H3] Madrid
[H3] New York
55 Washington Street, Suite 652, Brooklyn, NY 11201, United StatesGet in touch
[H3] New York
[H3] Oslo
Møllergata 12, 0179 OsloGet in touch
[H3] Oslo
[H3] Stockholm
Åsögatan 121, 116 24 StockholmGet in touch
[H3] Stockholm
[H3] Milan
Via Arcivescovo Calabania, 6, 20139 Milano MI, ItalyGet in touch
[H3] Milan
[H3] Pietrasanta
Via Aurelia Sud, 23/E, 55045 Pietrasanta LU, ItalyGet in touch
[H3] Pietrasanta
[H3] Barcelona
C/ de Ramon Turró, 169, A, 08005 Barcelona, SpainGet in touch
[H3] Barcelona
[H3] London
3-7 Herbal Hill, EC1R 5EJ, London Get in touch
[H3] London
[H3] Gothenburg
Norra Allégatan 5, SE-413 01 GöteborgGet in touch
[H3] Gothenburg
[H3] Aarhus
Viborgvej 161A, 8210 Aarhus VGet in touch
[H3] Aarhus
[H3] Helsinki
Siltasaarenkatu 12C, 00530 HelsinkiGet in touch
[H3] Helsinki
[H3] Copenhagen
Struenseegade 9, 3th, 2200, Copenhagen NGet in touch
[H3] Copenhagen
Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Our partners
Resources
[H2] Fresh thinking. Practical tips. Lots of free resources.
Explore all articlesNewsMay 8, 2026
[H3] Precis becomes a certified Google Test and Experiment Partner
NewsMay 7, 2026
[H3] Precis becomes one of the first LinkedIn Ads Certified Agencies
10642 chars
SUB-PAGE · THIN (https://precisdigital.com/contact/) Get in Touch with Us | Precis
Get in touch
[H1] We'd love to hear from you!
[H1] Fill in the form below
73 chars
SUB-PAGE (https://precisdigital.com/resources/) Marketing Resources | Expert Insights and More | Precis
Resources
[H1] Marketing insights you actually want to read (and watch)
Stay ahead of the curve with expert takes, deep dives, and resources that make marketing make sense.Sign up ?NewsPrecis becomes a certified Google Test and Experiment PartnerNewsPrecis becomes one of the first LinkedIn Ads Certified AgenciesPrecis insightsBeyond the hype: A 5-step framework for B2B visibility in AI searchPrecis insightsAI search strategy: How to win LLM visibility and the zero-click battlePodcastCTD: Personio episodePrecis insightsWhy marginal ROAS should be your most important metric for media planningNewsPrecis becomes a certified Google Test and Experiment PartnerNewsPrecis becomes one of the first LinkedIn Ads Certified AgenciesPrecis insightsBeyond the hype: A 5-step framework for B2B visibility in AI searchPrecis insightsAI search strategy: How to win LLM visibility and the zero-click battlePodcastCTD: Personio episodePrecis insightsWhy marginal ROAS should be your most important metric for media planningNewsPrecis and Phiture join forces to scale App Marketing and broaden global footprintPrecis insightsThe healthcare authority gap: Why 67% of AI medical advice is currently ignoring trusted brandsPrecis insightsBeyond the click: How to reclaim the 17% of B2B market value now controlled by AIPrecis insightsThe $7 million answer: How banks are losing (and winning) the AI search warPodcastConnecting the dots: Why AI Overviews decreasing your traffic is actually an opportunityPrecis insightsThe e-commerce calm before the storm: Why retailers have a 35% head start in the AI raceNewsPrecis and Phiture join forces to scale App Marketing and broaden global footprintPrecis insightsThe healthcare authority gap: Why 67% of AI medical advice is currently ignoring trusted brandsPrecis insightsBeyond the click: How to reclaim the 17% of B2B market value now controlled by AIPrecis insightsThe $7 million answer: How banks are losing (and winning) the AI search warPodcastConnecting the dots: Why AI Overviews decreasing your traffic is actually an opportunityPrecis insightsThe e-commerce calm before the storm: Why retailers have a 35% head start in the AI race
[H3] Are you missing $12M in traffic?
Our new report shows that $12 million in monthly search value is now being intercepted by AI Overviews across just four industries. But the value hasn't disappeared; it just changed addresses. Navigate the AI shiftCommunity insights
[H2] Explore the latest from Precis
Find all the tools you need to succeed, and more.NewsNewsMay 8, 2026
[H3] Precis becomes a certified Google Test and Experiment Partner
NewsNewsMay 7, 2026
[H3] Precis becomes one of the first LinkedIn Ads Certified Agencies
Precis insightsPrecis insightsApril 28, 2026
[H3] Beyond the hype: A 5-step framework for B2B visibility in AI search
Precis insightsPrecis insightsApril 21, 2026
[H3] AI search strategy: How to win LLM visibility and the zero-click battle
PodcastPodcastApril 13, 2026
[H3] Building the marketing team of the future: lessons from Personio's Director of Growth Marketing
Precis insightsPrecis insightsMarch 2, 2026
[H3] Why marginal ROAS should be your most important metric for media planning
NewsNewsFebruary 24, 2026
[H3] Precis and Phiture join forces to scale App Marketing and broaden global footprint
Precis insightsPrecis insightsFebruary 19, 2026
[H3] The healthcare authority gap: Why 67% of AI medical advice is currently ignoring trusted brands
Precis insightsPrecis insightsFebruary 19, 2026
[H3] Beyond the click: How to reclaim the 17% of B2B market value now controlled by AI
[H1] Attend
In-Person27 May 26
[H3] Travel’s agentic shift: Who is winning in AI search within Travel?
Newsletter
[H1] Not another boring marketing newsletter
Hot takes, sharp insights, and expert tips from people who know their stuff. No corporate fluff, no recycled LinkedIn wisdom – just straight-up useful content, delivered to your inbox. Oh, and exclusive guest takeovers from our podcast speakers!
4001 chars
SUB-PAGE (https://precisdigital.com/services/media/) Paid Media Agency & Digital Marketing Experts | Precis
Media
[H1] Spend smarter across every media channel
Connect the dots between media, creative and measurement for maximum impact.Get in touchCompanies we've teamed up with
[H1] Regain control over performance
Ad costs are up. Visibility is down. To navigate this, you need clear data, smart spend, and a plan that's ready to adapt.
[H3] Smarter spend, backed by data
A bigger budget doesn’t guarantee better results. Knowing where to invest does. How? By combining structured experimentation, marketing science, and independent measurement.
[H3] A media mix built for performance
Paid search, social, programmatic, and emerging channels – tested, optimised, and working together. It’s not about a certain channel, it’s about investing where your audience is.
[H3] Creative built to convert, not just to look good
Our media strategies are tightly integrated with creative insight, ensuring your ads not only show up, but stand out, convert, and continuously improve.ServicesText Link01
[H2] Media strategy
[H6] Know exactly where to spend – and why
Running ads without a plan is a fast way to waste money. A strong media strategy makes sure every move is backed by data, aligned with business goals, and designed for long-term growth.
[H6] What you get:
A plan that fits your business goals so every channel works toward a clear outcomeDeeper audience insights to reach the right people, not just the most peoplePerformance tracking that’s independent of ad platforms so you know what’s actually workingText Link02
[H2] Paid search
[H6] Stop paying for clicks that don’t convert.
Search ads should do more than bring traffic. Done right, they drive revenue, lower acquisition costs, and keep budgets working efficiently.
[H6] What you get:
Higher return on ad spend by focusing on qualified clicks, not just volumeBetter tracking and reporting without relying solely on platform dataCustom bidding strategies that optimise for revenue and real business outcomesText Link03
[H2] Paid social
[H6] Social ads should sell, not just be seen.
Too many social campaigns rack up impressions but don’t move the needle. The fix? Better audience data, smarter targeting, and creatives designed to convert.
[H6] What you get:
Stronger audience segmentation using first-party dataTesting and optimisation across budget, creative, and placementsDirect access to insights from Meta, TikTok, LinkedIn, YouTube, Snapchat, and PinterestText Link04
[H2] Programmatic & direct media buying
[H6] Get in front of the right people, in the right places.
Automated media buying (programmatic) helps scale campaigns, but reach alone doesn’t drive results. Direct placements give more control over where and how your ads appear, making sure they land in high-quality, brand-safe spaces.
[H6] What you get:
Access to premium ad spaces on streaming platforms, podcasts, and digital billboardsFull transparency on costs – no hidden fees, no media markupsA flexible, data-backed approach to balancing automation with high-impact placementsAlvie – By precis
[H2] Maximise your marketing investment with Alvie
Say goodbye to manual data pulling, biased attribution and budgeting guesswork. Alvie connects all your marketing channels for a unified view and gives you fresh recommendations on how to steer your spend towards maximum impact. All while protecting your privacy.Visit Alvie.ioCase Study
[H2] Matas: an award-winning omnichannel experience
From Local Inventory Ads to dynamic headline tweaks, Precis developed a modern marketing setup together with Matas. Explore case study20%Increase in transactions5%Decrease in cost per click (CPC)5%Decrease in cost per click (CPC)30%Increase in traffic to Matas’ webshopPrecis combines campaign excellence, data science, and measurement. For the past five years, they've helped us link in-store sales impact to external marketing activation. Aleksandr HemminghyttHead of Paid MediaAwards & Recognition
[H2] Good people do award winning work
Get in touchGlobal Search Awards2020 • 2024 • 2025The Drum Digital Advertising Awards2020The Drum Search Awards2017 • 2018The Search Engine Land Awards2017 • 2018Google Premier Partner Awards2017 • 2018 • 2019European Search Awards2017 • 2018 • 2019 • 2020 • 2021 • 2023 • 2024 • 2025Great Place to Work2017 • 2018 • 2019 • 2020 • 2021 • 2022 • 2023Global Search Awards2020 • 2024 • 2025The Drum Digital Advertising Awards2020The Drum Search Awards2017 • 2018The Search Engine Land Awards2017 • 2018Google Premier Partner Awards2017 • 2018 • 2019European Search Awards2017 • 2018 • 2019 • 2020 • 2021 • 2023 • 2024 • 2025Great Place to Work2017 • 2018 • 2019 • 2020 • 2021 • 2022 • 2023
[H3] Connect the dots in marketing
Discover how our strategies can elevate your brand and drive results today – start with getting in touch.Get in touch
4802 chars
SUB-PAGE (https://precisdigital.com/services/data-and-analytics/) Data-Driven Marketing & Analytics | Precis
Data & Analytics
[H1] Marketing decisions made with confidence, not assumptions
Turn your complex data landscape into clear, actionable insights – so you can stop guessing and start growing.Get in touchCompanies we've teamed up with
This is how
[H2] From data chaos to data clarity.
Fragmented data obscures direction. We unify diverse data sources, building robust foundations for intelligent analysis and strategic measurement, with advanced testing and marketing evaluation.
[H3] Make sense of the mess
Stitch together scattered data, clean it up, and get a clear view of what’s really working.
[H3] Drive your business forward
We focus on data quality and smart testing to spot what's working - and what isn't – for clear, actionable results.
[H3] Secure your data edge
Privacy isn't optional. We design your data flow to endure, using durable tracking, consent –aware architecture, and clean data pipelines.
[H3] Make sense of the mess
Stitch together scattered data, clean it up, and get a clear view of what’s really working.
[H3] Make sense of the mess
Stitch together scattered data, clean it up, and get a clear view of what’s really working.
[H3] Make sense of the mess
Stitch together scattered data, clean it up, and get a clear view of what’s really working.
[H3] Make sense of the mess
Stitch together scattered data, clean it up, and get a clear view of what’s really working.
[H3] Drive your business forward
We focus on data quality and smart testing to spot what's working - and what isn't – for clear, actionable results.
[H3] Secure your data edge
Privacy isn't optional. We design your data flow to endure, using durable tracking, consent –aware architecture, and clean data pipelines.This is howFrom data chaos to data clarity.Fragmented data obscures direction. We unify diverse data sources, building robust foundations for intelligent analysis and strategic measurement, with advanced testing and marketing evaluation.Learn more
[H3] Drive your business forward
We focus on data quality and smart testing to spot what's working - and what isn't – for clear, actionable results.
[H3] Make sense of the mess
Stitch together scattered data, clean it up, and get a clear view of what’s really working.
[H3] Secure your data edge
Privacy isn't optional. We design your data flow to endure, using durable tracking, consent –aware architecture, and clean data pipelines.ServicesText Link01
[H2] Data strategy & governance
[H6] Make smarter marketing moves with a data strategy you can trust.
A strong data strategy is about building a trusted framework that aligns with your business goals, ensuring every decision is based on clean, reliable, and compliant data.What you get:Clear data roadmap: strategy for your stack, goals, and growth.Reliable data: quality checks, monitoring, and health alerts.Future-proof architecture: durable data flow, privacy-ready.Strategic guidance: upskill your team, foster data-driven growth.Text Link02
[H2] Data engineering
[H6] Data is only useful if it’s organised.
Your data lives everywhere – from marketing platforms and sales CRMs to internal systems and spreadsheets. A centralised data warehouse keeps everything connected, accessible, and ready for action.What you get:All marketing data in one place – eliminate silos and manual workCustom-built APIs that connect tools seamlesslyA scalable setup that grows with business needsText Link03
[H2] Data science
[H6] Predict what works. Prove what’s worth it.
Knowing where to invest marketing spend isn’t easy – especially when performance isn’t always immediate. With advanced econometrics and incrementality modelling, marketing impact becomes clearer, measurable, and predictable.What you get:Experiments like Geo Splits and Causal Impact to validate your gut with actual dataMMM models that prioritise what drives revenue, not just clicksPredictive insights that help you forecast performance and budget smartlyCustomer Lifetime Value models that help you invest in the right people, not just more peopleText Link04
[H2] Tracking
[H6] Marketing that works starts with data you can trust.
In today's complex landscape, your data flow needs to be solid, compliant, and always ready for what's next. It's about capturing every valuable interaction, meticulously and reliably – so you always have the clearest picture.What you get:A clear view of your customer journey; every step precisely captured.Durable tracking setup with smart tech for evolving privacy changes.Consent-aware data flow for effortless compliance and full control.Expert guidance, tailored to your industry.This is precis
[H2] Know exactly where to invest with Alvie
Most marketers struggle with the biggest question in media: Where should I put my money?Alvie solves this. Our proprietary measurement tool provides independent, data-backed insights that cut through platform bias, showing you exactly where to invest for maximum impact. No guesswork. No black-box algorithms. Just real performance clarity.Visit Alvie.ioCase Study
[H2] VOI: securing startup profitability
Voi faced the challenges of operating in an emerging market amidst economic uncertainty. Teaming up with Precis, Voi aimed to fortify its digital maturity, ensuring profitable growth in the face of economic instability.Explore case study20%YoY increase in first rides23%YoY increase of instals to first rides0%YoY increase in customer acquisition costs“When we found Precis, we knew we had found our one stop shop for all our needs. Together with them, we have managed to drive digital growth and make well-informed strategic decisions.”Caroline HjelmHead of MarketingAwards & Recognition
[H2] Good people do award winning work
Get in touchGlobal Search Awards2020 • 2024 • 2025The Drum Digital Advertising Awards2020The Drum Search Awards2017 • 2018The Search Engine Land Awards2017 • 2018Google Premier Partner Awards2017 • 2018 • 2019European Search Awards2017 • 2018 • 2019 • 2020 • 2021 • 2023 • 2024 • 2025Great Place to Work2017 • 2018 • 2019 • 2020 • 2021 • 2022 • 2023Global Search Awards2020 • 2024 • 2025The Drum Digital Advertising Awards2020The Drum Search Awards2017 • 2018The Search Engine Land Awards2017 • 2018Google Premier Partner Awards2017 • 2018 • 2019European Search Awards2017 • 2018 • 2019 • 2020 • 2021 • 2023 • 2024 • 2025Great Place to Work2017 • 2018 • 2019 • 2020 • 2021 • 2022 • 2023
[H3] Let's turn your goals into growth.
Discover how our strategies can elevate your brand and drive results today – start with getting in touch.Get in touch
6539 chars
SUB-PAGE (https://precisdigital.com/services/alvie/) Alvie Performance Marketing Platform | Precis
Alvie
[H1] Are you getting the most out of your ad spend?
Alvie connects your marketing data and shows you where to invest for real returns.Learn more on alvie.ioCompanies we've teamed up with
This is how
[H2] Maximise your marketing impact with Alvie
Marketing spend should be a science, not a gamble. Alvie shows what drives results, so you can spend where it counts.
[H3] Get clarity with easy-to-read reports
[H3] Measure impact across every stage of the funnel
[H3] Optimise campaigns towards business goals
[H3] Smarter and smoother budget allocation
ServicesText Link01
[H2] Data Insights
Consolidate your data and enjoy plug–and–play reports.Say goodbye to manual data pulling and hours spent on reporting. What you get:Performance at a glance across all your marketing channelsPersonalised recommendations on what to do nextAI-powered assistant helping you get insights from your dataCustom-built reports built by marketers, for marketersLearn moreText Link02
[H2] Bidding Signals
[H6] Maximise your ROI with goal based bidding.
Start optimising for what really matters with our custom bidding solutions. What you get:Opportunity to optimise bids based on your goals using the right signals such as profit, return rate, customer value or a fully customised solutionOverview of conversions over time in easy-to-navigate dashboardsMaximum return on investment by focusing on high-value conversionsLearn moreText Link03
[H2] Alvie Attribution
Allocate your budget with confidence.Stop overspending on low-performing campaigns and start scaling. What you get:Accurate campaign and channel measurement with Alvie’s AttributionFuture-proof measurement for privacy changesDetailed budget recommendations by channel and/or campaign to unlock highest performanceLearn moreTry Demo
[H2] Built by marketers, for marketers
Alvie was shaped inside real marketing teams, tired of stitched-together reports, misleading platform data, and goals that never lined up. So we built the thing we wished we had: a tool that helps performance teams move fast and spend smarter.Visit Alvie.ioCase Study
[H2] Åhléns: profit jumps with Alvie’s Bidding Signals
Åhléns, a leading Swedish retailer, achieved a 20% increase in gross profit (GP3) by leveraging Alvie Bidding Signals to integrate business-specific data into their bidding strategyExplore case study20.50%Increased profitability3.60%More efficient ad spend12.20%Higher conversion efficiency
[H3] Bidding Signals transformed our marketing efficiency. With Alvie, we’re making better, faster decisions that support our long-term business success.
Martina EnebrandOnline Marketing Manager
[H3] Working with Precis as an extension of our global team has been invaluable for strategic and operational guidance across pivotal in-house functions. Their contributions extend beyond project specifics and have been crucial in steering our trajectory towards success.
Juan De RisoGlobal Acquisition Marketing Director
[H3] Implementing Bidding Signals has been a game-changer for us. We’ve seen increased profitability and a significant boost in ROAS for our Google Ads campaigns. Precis’ expertise and dedication ensured a seamless implementation, and we’re thrilled with the results.
Björn HolmkvistHead of Digital Marketing
[H3] Alvie’s modern attribution gives us clear insights into our campaigns, allowing us to allocate budgets effectively and maximise our marketing impact.
Mikael ArnsåsenHead of GrowthTechnology
[H3] Tools that turn your data into performance
Pushing the boundaries of performance marketing, creative, and data analytics.
[H4] Heading
May 24th 2025
[H4] Heading
May 24th 2025
[H4] Heading
May 24th 2025
[H3] AIvie Co-pilot
Generative AI Co-Pilot to turn your data into actionable insights
[H3] Performance at a glance
Homepage view with a snapshot of performance across channels and recommendations.
[H3] Best in-class support
One-time onboarding, live chat, and quarterly customer success calls.
[H3] Let's scale with confidence.
Discover how our strategies can elevate your brand and drive results today – start with getting in touch.Get in touch
4108 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
12Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 7 0
/contact/ 0 0
/resources/ 0 0
/services/media/ 1 0
/services/data-and-analytics/ 3 0
/services/alvie/ 1 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Precis",
    "url": "https://www.precis.com/",
    "logo": "https://cdn.prod.website-files.com/67b33e40a4c84eb6da0f126c/67b36825d80317e7bf297329_Logo.svg",
    "sameAs": [
        "https://www.linkedin.com/company/precis-digital/"
    ],
    "knowsLanguage": [
        "en-US",
        "sv-SE",
        "da-DK",
        "nb-NO",
        "fi-FI",
        "it-IT",
        "nl-NL",
        "es-ES"
    ],
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "info@precis.com",
        "contactType": "customer support",
        "areaServed": "Worldwide",
        "availableLanguage": [
            "English",
            "Swedish",
            "Danish",
            "Norwegian",
            "Finnish",
            "Italian",
            "Dutch",
            "Spanish"
        ]
    }
}
/contact/
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Precis",
        "url": "https://www.precis.com/",
        "logo": "https://cdn.prod.website-files.com/67b33e40a4c84eb6da0f126c/67b36825d80317e7bf297329_Logo.svg",
        "sameAs": [
            "https://www.linkedin.com/company/precis-digital/"
        ],
        "knowsLanguage": [
            "en-US",
            "sv-SE",
            "da-DK",
            "nb-NO",
            "fi-FI",
            "it-IT",
            "nl-NL",
            "es-ES"
        ],
        "contactPoint": {
            "@type": "ContactPoint",
            "email": "info@precis.com",
            "contactType": "customer support",
            "areaServed": "Worldwide",
            "availableLanguage": [
                "English",
                "Swedish",
                "Danish",
                "Norwegian",
                "Finnish",
                "Italian",
                "Dutch",
                "Spanish"
            ]
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "ContactPage",
        "url": "https://www.precis.com/contact",
        "name": "Contact Precis",
        "description": "Looking to collaborate or explore our services? Get in touch and we'll connect you with the right team to explore how Precis can support your goals.",
        "mainEntity": {
            "@type": "Organization",
            "name": "Precis",
            "url": "https://www.precis.com/",
            "logo": "https://cdn.prod.website-files.com/67b33e40a4c84eb6da0f126c/67b36825d80317e7bf297329_Logo.svg",
            "sameAs": [
                "https://www.linkedin.com/company/precis-digital/"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "email": "info@precis.com",
                "contactType": "customer support",
                "areaServed": "Worldwide",
                "availableLanguage": [
                    "English"
                ]
            }
        }
    }
]
/resources/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Precis",
    "url": "https://www.precis.com/",
    "logo": "https://cdn.prod.website-files.com/67b33e40a4c84eb6da0f126c/67b36825d80317e7bf297329_Logo.svg",
    "sameAs": [
        "https://www.linkedin.com/company/precis-digital/"
    ],
    "knowsLanguage": [
        "en-US",
        "sv-SE",
        "da-DK",
        "nb-NO",
        "fi-FI",
        "it-IT",
        "nl-NL",
        "es-ES"
    ],
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "info@precis.com",
        "contactType": "customer support",
        "areaServed": "Worldwide",
        "availableLanguage": [
            "English",
            "Swedish",
            "Danish",
            "Norwegian",
            "Finnish",
            "Italian",
            "Dutch",
            "Spanish"
        ]
    }
}
/services/media/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Precis",
    "url": "https://www.precis.com/",
    "logo": "https://cdn.prod.website-files.com/67b33e40a4c84eb6da0f126c/67b36825d80317e7bf297329_Logo.svg",
    "sameAs": [
        "https://www.linkedin.com/company/precis-digital/"
    ],
    "knowsLanguage": [
        "en-US",
        "sv-SE",
        "da-DK",
        "nb-NO",
        "fi-FI",
        "it-IT",
        "nl-NL",
        "es-ES"
    ],
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "info@precis.com",
        "contactType": "customer support",
        "areaServed": "Worldwide",
        "availableLanguage": [
            "English",
            "Swedish",
            "Danish",
            "Norwegian",
            "Finnish",
            "Italian",
            "Dutch",
            "Spanish"
        ]
    }
}
/services/data-and-analytics/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Precis",
    "url": "https://www.precis.com/",
    "logo": "https://cdn.prod.website-files.com/67b33e40a4c84eb6da0f126c/67b36825d80317e7bf297329_Logo.svg",
    "sameAs": [
        "https://www.linkedin.com/company/precis-digital/"
    ],
    "knowsLanguage": [
        "en-US",
        "sv-SE",
        "da-DK",
        "nb-NO",
        "fi-FI",
        "it-IT",
        "nl-NL",
        "es-ES"
    ],
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "info@precis.com",
        "contactType": "customer support",
        "areaServed": "Worldwide",
        "availableLanguage": [
            "English",
            "Swedish",
            "Danish",
            "Norwegian",
            "Finnish",
            "Italian",
            "Dutch",
            "Spanish"
        ]
    }
}
/services/alvie/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Precis",
    "url": "https://www.precis.com/",
    "logo": "https://cdn.prod.website-files.com/67b33e40a4c84eb6da0f126c/67b36825d80317e7bf297329_Logo.svg",
    "sameAs": [
        "https://www.linkedin.com/company/precis-digital/"
    ],
    "knowsLanguage": [
        "en-US",
        "sv-SE",
        "da-DK",
        "nb-NO",
        "fi-FI",
        "it-IT",
        "nl-NL",
        "es-ES"
    ],
    "contactPoint": {
        "@type": "ContactPoint",
        "email": "info@precis.com",
        "contactType": "customer support",
        "areaServed": "Worldwide",
        "availableLanguage": [
            "English",
            "Swedish",
            "Danish",
            "Norwegian",
            "Finnish",
            "Italian",
            "Dutch",
            "Spanish"
        ]
    }
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Marketing, SEO & Advertising Agencies
45 Avg BS

Based on 1859 businesses audited.

BS Detector

Marketing, SEO & Advertising Agencies BS: Precis (precisdigital.com)

https://precisdigital.com 📍 Industry: Marketing, SEO & Advertising Agencies
31 BS / 100

Precis delivers a rare high-substance marketing site where proprietary technology (Alvie) and audited enterprise metrics successfully neutralize standard agency jargon. The score is only elevated by the tactical decision to hide third-party review links and the lack of internal expert profiles. It is a benchmark for low-BS agency positioning.

Info Density Power-words vs. Substance ratio.
7
23% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
13
65% BS
Commodity Fingerprint Detection of industry clichés/templates.
6
40% BS
Identity & Authority Expert verifiability & Schema depth.
5
33% BS

To reduce the BS score, add direct outbound links to verified third-party review profiles (Clutch, G2) to resolve the trust theatre penalty. Implement Person schema for key leadership team members to bridge the authority gap between the brand and its experts. Reduce the frequency of the ‘connect the dots’ H-tag repetition to improve conceptual variety. Finally, include specific technical protocols for LLM visibility to further ground the newer AEO and GEO service claims.

The content perfectly aligns with the Marketing, SEO, and Advertising Agency category. The site focuses on media strategy, data engineering, and performance marketing with a clear emphasis on privacy and technical attribution.

“The score of 31 is primarily driven by Trust Theatre (8 points) and Identity Authority Gaps (5 points). The site scored very well on Semantic Coherence (0 points) and Information Density (7 points) due to the heavy usage of named client data and specific KPI reporting.”

Verified Analysis Date: May 19, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation