Training Example: PubMatic – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] AI-POWERED ADVERTISING PERFORMANCE FOR PREMIUM DIGITAL MEDIA

PubMatic is the leading AI-powered ad tech company delivering measurable advertising performance through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media across CTV, mobile app, and omnichannel environments.

[H3] OUR SOLUTIONS

[H4] FOR PUBLISHERS

Maximize ad revenue with AI-powered yield optimization. Gain full control over data monetization, premium demand access, and transparent insights through PubMatic's powerful, end-to-end publisher platform.
OUR PUBLISHER SOLUTIONS

[H4] FOR BUYERS

Harness AI to unlock smarter media buying. Maximize ROI with real-time insights, curated audiences, and full transparency across the open internet through PubMatic’s powerful, end-to-end buyer platform.
OUR BUYER SOLUTIONS

[H4] FOR COMMERCE MEDIA

Simplify the complex retail and commerce marketplace with a platform that combines core monetization and customer acquisition capabilities in a transparent, flexible, scalable way.
OUR COMMERCE MEDIA SOLUTIONS

[H4] FOR AGENTS

The first operating system that lets AI agents plan, execute, and optimize media — guided by your strategy.
OUR AGENT SOLUTIONS

CUSTOMER STORIES

[H3] CUSTOMER STORIES

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[H3] Activate Achieved 32% Lower CPA for a Leading Global Betting and Gaming Business

A leading global betting and gaming business partnered with PubMatic to drive new customer registrations across its sports betting and gaming verticals. Leveraging Activate, PubMatic’s direct-to-supply media activation platform, the brand deployed programmatic display campaigns spanning football, horse racing and gaming audiences. The result was a CPA of £40.77, beating the £60 target by 32%.
View Case Study

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32%

reduction inacquisiton cost

3,365

registrationsdriven

[H3] PubMatic's Activate Unlocks Greater Efficiency, Reach and Engagement for Kinesso and a Leading Energy Brand

PubMatic’s Activate platform is designed to do something simple but powerful: give buyers a more direct, transparent, and efficient path to premium programmatic inventory. When Kinesso, part of Omnicom Media, was looking to enhance programmatic performance for a leading global oil and energy company in the Netherlands, Activate was put to the test: head-to-head against…
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50%

higherctr

11%

more impressionsdelivered

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[H3] Leveraging Supply-Side Targeting to Boost Efficiency and Reach for Butler/Till

Butler/Till, a leading results-driven marketing agency, sought to quantifiably grow business and improve programmatic performance for their pharmaceutical client. They leveraged PubMatic’s AI-powered infrastructure and platform to enable upstream audience decisioning, greater reach, and more efficient outcomes for the client.
View Case Study

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2.5X

impressions/reachmonth-over-month

12%

DECREASE IN Costper unique reach

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[H3] Butler/Till Unlocks Greater Efficiency and Performance with PubMatic AgenticOS

Butler/Till partnered with PubMatic to test the industry’s first fully autonomous, end-to-end agentic campaign for Geloso Beverage Group. Leveraging PubMatic’s AgenticOS platform, the campaign ran across premium CTV and sports inventory and was planned and executed entirely through AI-driven decisioning. The result was a campaign that delivered greater efficiency, higher impression volume, and premium supply…
View Case Study

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~80%

reduction inbuy-side costs

+40%

more impressionsthan planned

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[H3] PubMatic and Agence 79 Drive 14.3% Higher Video Performance Through Data‑Driven Curation in France

Agence 79, a subsidiary of Havas Media Network, partnered with PubMatic on behalf of a leading retail client to enhance video campaign performance while increasing transparency and efficiency in programmatic buying. To meet these objectives, the agency leveraged PubMatic’s advanced curation solutions to design a premium video network that combined broad reach with data precision…
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+14.3%

VTRVERSUS TARGET

+12.5%

VIEWABILITYVERSUS TARGET

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Explore our thought leadership, research, and insights on the technology and trends driving the future of digital advertising.
BROWSE RESOURCES AND INSIGHTS

[H3] UPCOMING EVENTS

Connect with our team and learn from our experts at events across the globe that span many areas of digital advertising.

VIEW ALL EVENTS

[H4] PubAcademy Madrid 2026

June 11, 2026

[H4] Washington Media Scholars Foundation Awards

Jun 11 - Jun 12

[H3] NEWS & RECOGNITION

READ ALL NEWS

May 13, 2026
[H4] PubMatic Appoints Sabrina Anand as Country Manager for Canada

Learn more

April 27, 2026
[H4] PubMatic’s AgenticOS Accelerates Globally as Agentic Campaigns Unlock Efficiency and Performance

Learn more

April 22, 2026
[H4] PubMatic Brings Custom Creative Formats to AgenticOS: Creative, Planning, and Execution Run as One Workflow

Learn more

READ ALL NEWS

[H3] SCALE THAT DELIVERS

2.7T
ADVERTISER BIDS PER DAY

1122B
DAILY AD IMPRESSIONS

1030
GLOBAL EMPLOYEES

We have built a global infrastructure to maximize customer value and put you in control of your digital advertising business.

ABOUT US

[H2] Activate

[H1] DIRECT-TO-SUPPLYMEDIA BUYING

[H2] Activate: Smarter Omnichannel Media Buying. Transparency, Efficiency, and Performance — At scale.
Today’s advertising landscape is complex: supply paths are fragmented, tech fees erode working media, and teams are stretched thin. Activate streamlines this process by enabling direct access to premium omnichannel supply with automation and insights built into a fully unified workflow.

[H3] GET IN TOUCH WITH OUR ACTIVATE TEAM

CONTACT US

[H3] KEY CAPABILITIES & FEATURES

GET STARTED
SPO Alignment
Direct-to-Supply Buying
Natural Language Setup
Omnichannel Access: CTV, video, display, and mobile
Log-Level Reporting
Proven Performance
Agentic, Predictive Monitoring
Flexible Activation – IO, Managed, or Self-Serve

[H3] WHY ACTIVATE?

OMNICHANNEL REACH

MORE WORKING MEDIA

FULL TRANSPARENCY

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SMARTER WORKFLOWS

OMNICHANNEL REACH

[H3] OMNICHANNEL REACH
Access premium publishers across CTV, video, display, and mobile.

MORE WORKING MEDIA

[H3] MORE WORKING MEDIA
Reduce unnecessary fees so more of your budget delivers impressions.

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

FULL TRANSPARENCY

[H3] FULL TRANSPARENCY
Get log-level visibility into supply paths, performance, and spend.

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

SMARTER WORKFLOWS

[H3] SMARTER WORKFLOWS
AI-powered tools simplify setup, monitoring, and optimization.

Disclaimer: Displayed data is randomly generated for illustrative purposes only and should not be relied upon for any reason.

[H3]
PROVEN OUTCOMES

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[H3] Mars Petcare Exceeds Incremental Sales Goals by 126% Leveraging Activate

The GREENIES™ Brand offers premium dental treats designed for dogs and cats. These treats help freshen breath, reduce tartar buildup, and maintain healthy teeth and gums. Made with natural, easily digestible ingredients, GREENIES come in various sizes to accommodate different breeds and pet sizes. Mars Petcare, a global leader in pet health and nutrition, ensures…
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20%
Over performanceagainst saleslift goals1

126%
Over deliveryin incrementalsales goals1

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[H3] Activate Exceeds Benchmarks in Luxury Retailer's CTV Sequential Messaging Campaign

A prominent luxury brand in the U.S., partnering with its advertising agency, aimed to heighten brand awareness in preparation for the holiday season, focusing primarily on CTV. Their objective was to leverage sequential messaging (CTV to online video and display) to establish an omnichannel impact, engaging affluent audiences and aligning with premium publisher inventory that…
VIEW CASE STUDY

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100%
AchievedCTV CPCBenchmark

+17%
Above OnlineVideo VCRBenchmark

[H3] REAL-WORLD IMPACT

[H4] 96%CAMPAIGNSOUTPERFORM KPIS

Including CPM efficiency, CPA goals, and ROAS.

[H4] 20%+REDUCTIONIN TECH COSTS

Driving more impressions with the same budget.

[H4] 87%COVERAGE OFTOP CTV STREAMERS

Plus scale across display and mobile publishers.

[H3] Questions? We are here to helpActivate helps you take control of your media investments and deliver better outcomes across CTV, video, display, and mobile.

[H1] BUILT TO CONNECT. POWERED TO PERFORM.

PubMatic delivers advertising performance through an AI-powered, integrated platform that connects buyers, publishers, data partners, and commerce media. By operating on an AI-first architecture designed to make intelligence fundamental—not additive—PubMatic enables measurable outcomes with transparency, control, and efficiency at global scale.

[H3] Delivering AI-Powered Advertising Performance at Scale
Since 2006, PubMatic has pioneered major advances for programmatic advertising, from powering the first OpenRTB transactions to architecting AI-driven optimization and privacy-focused innovation across its platform. Today, we operate the leading AI-powered advertising platform designed to deliver measurable performance across premium digital media, including CTV, mobile app, and omnichannel environments.
Our intelligent, unified platform enables buyers, publishers, and data partners to connect more efficiently, optimize continuously, and achieve better outcomes. By building an architecture where intelligence spans infrastructure, applications, and transactions, PubMatic enables continuous learning, optimization, and performance at scale.

[H3] What makes us different

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[H4] AI-Firstby Design
AI is foundational to PubMatic’s platform, not an add-on. The platform is architected so intelligence spans infrastructure, applications, and transactions—enabling faster decisioning, continuous optimization, and smarter outcomes at scale.

[H4] Performance YouCan Measure
We lead with outcomes. PubMatic delivers real-time optimization, scaled supply, and rich data to drive measurable ROI for buyers and sustainable growth for publishers across premium digital media.

[H4] Integrated andIndependent
Our unified, omnichannel platform connects buyers, publishers, data partners, and commerce media without conflicts of interest—preserving transparency, control, and trust while improving efficiency across the ecosystem.

[H3] Our Infrastructure
AI-First Infrastructure Built for Advertising Performance
PubMatic approaches digital advertising through the lens of AI-first infrastructure. By owning and operating our global cloud platform, PubMatic has architected its infrastructure specifically for intelligence—so performance, speed, and optimization are properties of the system itself, not downstream optimizations.
This vertically integrated infrastructure allows us to innovate rapidly, optimize performance across CTV, mobile app, and omnichannel environments, and deliver reliable outcomes without reliance on third-party cloud constraints.

Our Locations

[H3] Our Scale
As of December 31, 2025

1122B
Daily Ad
Impressions

2.7T
Advertiser Bids
per Day

17
Offices

1983
Direct
Publishers

10
Data Centers

[H3] AWARDS

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[IMG: GPTW India]

[H3] LEADERSHIP TEAM

[IMG: Headshot of Rajeev Goel]

Rajeev Goel Co-Founder & Chief Executive Officer

[IMG: Amar Goel headshot]

Amar Goel Founder, Chairman and Chief Innovation Officer

[IMG: Mukul Kumar headshot]

Mukul Kumar Co-Founder & President, Engineering

[IMG: Steve Pantelick headshot]

Steve Pantelick Chief Financial Officer

[IMG: Paulina Klimenko headshot]

Paulina Klimenko Chief Growth Officer

[IMG: A portrait for John Petralia]

John Petralia Chief Marketing Officer

[IMG: Kyle Dozeman headshot]

Kyle Dozeman Chief Revenue Officer, Americas

[IMG: Andrew Woods headshot]

Andrew Woods General Counsel

[IMG: Nishant Khatri headshot]

Nishant Khatri Executive VP, Product Management

[IMG: Lorrie Dougherty headshot]

Lorrie Dougherty SVP, Human Resources

[H2] Rajeev Goel

Co-Founder & Chief Executive Officer

Rajeev co-founded PubMatic in 2006, based on the belief that publishers are underserved from a technology and services perspective, and set out to build a software company focused on publishers. Under his leadership, the company has grown and matured into a publicly traded enterprise with more than 800 employees and 18 offices around the world. PubMatic’s trajectory has been fueled by a commitment to strong company culture, rapid innovation, and owned and operated technology infrastructure.
Rajeev is a serial entrepreneur with experience navigating large enterprises. Prior to PubMatic, he co-founded Chipshot.com, an online retailer of custom-built golf equipment, where he served as vice president of technology and led product management and development. In addition, Rajeev was a product marketing director at SAP, where he was responsible for global go-to-market strategy for new products. Prior to joining SAP, he was a principal at Diamond Management and Technology Consultants, a consulting firm for Fortune 2000 clients, where he led teams on technology strategy engagements.
Rajeev serves as a member of the Board of Directors of the Interactive Advertising Bureau. He is also a Trustee at The Johns Hopkins University. Rajeev holds a master’s degree in Computer and Information Technology from the University of Pennsylvania and a bachelor’s degree in Economics, Political Science and Spanish from The Johns Hopkins University.

[IMG: Headshot of Rajeev Goel]
PubMatic is on a path to deliver the industry’s leading infrastructure for digital advertising. It’s an honor to work with a fabulous team and serve the world’s leading publishers, advertisers, and agencies on a daily basis.

[H2] Amar Goel

Founder, Chairman and Chief Innovation Officer

A serial entrepreneur, Amar founded PubMatic in 2006, serving as the company’s first CEO until his brother, Rajeev Goel, took the helm as the company’s current CEO. As Founder & Chairman, Amar runs PubMatic’s marketplace group, which is focused on increasing liquidity and driving monetization for the publishers on PubMatic’s platform. As part of this role, Amar is responsible for the machine learning team and runs the EMEA and APAC regions. As Chairman of the Board he is responsible for helping PubMatic’s Board and management team drive the company’s overall strategy.
In addition to PubMatic, Amar also founded several other companies, including Komli Media, the leading independent advertising technology platform in the APAC region. Amar served as Founder and Chairman of Komli from 2006 through 2013, assuming the role of Founder and CEO in late 2013, a position he held until selling Komli Media in September 2015 when he rejoined PubMatic in a more active day-to-day role. As a 19-year-old student at Harvard University, Amar co-founded Chipshot.com. Over five years he grew the business to approximately $30M in annual sales, making Chipshot.com the fastest-growing ecommerce website at that time.
In addition to founding his own companies, Amar has extensive experience in digital media and advertising, previously leading sales for a digital advertising business for Microsoft in the US, and working at McKinsey & Co. and Netscape in a variety of consulting and engineering roles.
As an entrepreneur, Amar raised over $100M in venture capital and hired more than 1,000 employees around the globe, generating several hundred million dollars per year in revenue at peak. He holds a master’s degree in Computer Science and a bachelor’s degree in Economics from Harvard University.

[IMG: Amar Goel headshot]
Building PubMatic with our customers, employees, and shareholders has really been the journey of a lifetime. I am more excited for the future of digital advertising today than when I started PubMatic!

[H2] Mukul Kumar

Co-Founder & President, Engineering

Mukul has over two decades of software engineering expertise and is one of the four co-founders that started PubMatic in 2006. As the president of PubMatic’s engineering organization, Mukul is responsible for ensuring that PubMatic’s product vision is realized through excellence in execution and helping to drive the company’s continued product innovation. Mukul oversees more than 300 employees that comprise the company’s engineering, data and analytics and data center teams. Mukul is passionate about startups and entrepreneurship, he regularly talks at popular startup conferences and advises budding entrepreneurs.
Prior to co-founding PubMatic, Mukul was the director of engineering at PANTA Systems, a high-performance computing startup. Prior to PANTA, Mukul served as a director at Veritas (India), joining the company as its 13th employee. There, he helped grow the company to over 2,000 employees in India. Mukul has filed for 14 patents in systems software, storage software and application software and proudly proclaims his love for π and his ability to recite it to 60 digits.
Mukul is a graduate of IIT Kharagpur with a degree in Electrical Engineering. He is based in PubMatic’s office in Pune, India.

[IMG: Mukul Kumar headshot]

[H2] Steve Pantelick

Chief Financial Officer

Steve is an accomplished industry executive with more than 20 years of experience in driving growth and profitability, strategy and operational excellence across a broad range of industries in the US and Europe. He joined PubMatic in 2011 after working with leading companies including Ofoto (Kodak Gallery), a pioneer in the online photo sharing space with 60 million monthly users, Blockbuster, Inc., a multi-billion dollar global business, and Cadbury Schweppes Plc, one of the world’s largest confectionery and beverage brands.
Before joining PubMatic, Steve was CFO of the innovative data management platform company Aggregate Knowledge. Prior to that, as CFO of Ofoto/Kodak Gallery, Steve helped build one of the world’s leading online digital imaging and services companies, where in addition to finance, he oversaw the company’s printing and customer service operations. Earlier in his career, he worked for Blockbuster in roles ranging from COO of Blockbuster Inc.’s New Media Division to senior vice president of Blockbuster’s U.S. Financial Operations overseeing 4,000 retail locations, to vice president of worldwide planning and helped take the company public in 1999.
Prior to Blockbuster, Steve spent seven years with Cadbury Schweppes, in a variety of roles in the US and Europe, including vice president of finance for Dr. Pepper/7Up and planning director for Schweppes Europe.
Steve holds an MBA from the Tuck School of Business at Dartmouth and a bachelor’s degree from Harvard College.

[IMG: Steve Pantelick headshot]

[H2] Paulina Klimenko

Chief Growth Officer

Paulina joined PubMatic in 2011, bringing 15 years of experience in new business development and corporate strategy. As Chief Growth Officer, Paulina oversees PubMatic’s international business, business and corporate development, and high-growth strategic initiatives.
Prior to joining PubMatic, Paulina was a director at PayPal where she negotiated and managed strategic partnerships with Google, Yahoo!, Microsoft and other large Internet and payment players, and she played a leadership role in establishing the X.commerce business at eBay. Prior to that, Paulina headed business development for BlueLithium, a leading online ad network acquired by Yahoo!. She also spent four years at AOL, driving strategy, corporate development and international expansion, including the launch of AOL’s Advertising.com business in Japan. Paulina started her career in investment banking and corporate finance at Charles Schwab.
Paulina earned her undergraduate degree at the Finance Academy of Moscow and her MBA from the University of Michigan’s Ross School of Business.

[IMG: Paulina Klimenko headshot]
I have been privileged to lead and participate in PubMatic’s growth story over the last decade. I am excited about the continued innovation and creativity of PubMatic’s team that is changing the world of digital advertising.

[H2] John Petralia

Chief Marketing Officer

John Petralia is Chief Marketing Officer at PubMatic, where he leads global marketing as the company scales AI-powered advertising technology across connected TV, mobile, and omnichannel media. An engineer-turned-marketer with 25+ years of experience, John has built marketing organizations at the intersection of complex technology and customer value across ad tech and enterprise platforms.
At PubMatic, John oversees brand, product marketing, communications, and demand generation globally. His focus is on translating sophisticated technology into clear customer value as the digital advertising industry moves from AI experimentation to scaled, performance-driven deployment.
Before PubMatic, John was CMO of Enterprise at Coursera, leading global marketing for the company's B2B education platform. He previously served as VP of Marketing at The Trade Desk, where he built global marketing capabilities during a high-growth phase, and spent seven years at Bloomberg, where he built and scaled the company's global marketing organization and led marketing across data, analytics, and media businesses.
John holds a B.S. in Electrical Engineering from Rensselaer Polytechnic Institute and an MBA from the University of Colorado, Colorado Springs. He is a U.S. Air Force veteran.

[IMG: A portrait for John Petralia]

[H2] Kyle Dozeman

Chief Revenue Officer, Americas

Kyle Dozeman has worked in the media and technology industries for over a decade. As Chief Revenue Officer, Americas, at PubMatic, he leads the publisher customer success organization as well as advertiser sales, operations and strategies in the region. Kyle joined PubMatic in 2013, and has held roles as a sales and corporate strategy leader. He has helped drive and support key initiatives, including developing the company’s demand strategy as well as international expansion efforts.
Prior to PubMatic, he held various product management and corporate strategy positions at Symantec, the global leader in cybersecurity. Kyle began his career working in finance at KPMG in Ireland.
Kyle holds a bachelor’s degree from California Polytechnic State University-San Luis Obispo.

[IMG: Kyle Dozeman headshot]

[H2] Andrew Woods

General Counsel

Andrew Woods is an attorney and executive with 15 years’ experience working across technology, legal services, and startup companies. He joined PubMatic as general counsel and corporate se

[H1] THE AI-POWEREDPLATFORM THAT FUELSPUBLISHER GROWTH

[H2] Unlock Yield. Activate Data. Scale Smarter.

[H2] PubMatic for Publishers is the end-to-end, AI-powered platform purpose-built to help publishers grow revenue, simplify operations, and take control of their future.
From dynamic yield optimization and seamless deal execution to premium demand access and real-time Gen AI-powered insights, PubMatic empowers publishers to curate, activate, and monetize every impression across screens—with transparency, flexibility, and speed that legacy SSPs and walled gardens can’t easily match.
[H3] ONE PLATFORM. ALL THE CONTROL.
PubMatic for Publishers unifies our most powerful solutions—our global SSP, Connect, and Activate—into a single, seamless platform experience powered by AI from start to finish, helping publishers monetize every impression with confidence.
[H3] ONE PLATFORM. ALL THE CONTROL.
PubMatic for Publishers unifies our most powerful solutions—our global SSP, Connect, and Activate—into a single, seamless platform experience powered by AI from start to finish, helping publishers monetize every impression with confidence.
Through both Activate and direct SPO partnerships with our global network of premium agencies and advertisers, PubMatic offers publishers unmatched access to the budgets that matter most. Maximize revenue with exclusive, high-quality demand streams built for today’s omnichannel world.
AI is at the heart of the PubMatic for Publishers platform; whether it’s dynamically optimizing pricing, creating and managing PMP deals, predictive troubleshooting, competitive benchmarking, or surfacing insights about your demand mix, you get the power to earn more with less manual effort.
With Connect, Activate, and our SSP, you can transform first-party data into powerful revenue streams, seamlessly curating data and inventory, activating deals, and unlocking new sources of revenue through Audience Extension — all while maintaining control, privacy, and flexibility.
Our proprietary AI-powered brand suitability and classification tools, including Creative Category Manager, help you deliver brand-safe, high-quality ad experiences without compromise. Protect user experience, drive stronger CPMs, and maintain trust with every impression.
[H5] Introducing Deal Management, Powered by PubMatic Assistant
Discover how PubMatic Assistant uses generative AI to simplify PMP and PG deal management. making workflows faster, smarter, and more effective for buyers and sellers.
[H5] Gen AI-Powered Deal Management for Publishers
Watch this demo to see how we're applying AI for more intelligent workflows, saving publishers precious time in deal creation and cloning.

[H2] Key Capabilities

Dynamic Ad Podding

Analytics & Measurement

Ad Quality

Bid-Stream Reporting

Data Security

Demand Path Optimization

Curation

Optimization

Payment Protection Plan

Private Marketplace (PMP)

Machine Learning Dynamic Floors

Cross-Screen Format Support

Automated Deal Management*

Programmatic Guaranteed

Dynamic Benchmarking & Demand Insights*

24/7 Deal Diagnostics*

[H2] EXPLORE OUR PROGRAMMATIC ADVERTISING PRODUCTS FOR PUBLISHERS

[IMG: icon of SSP]
[H3]
PubMatic SSP for Publishers

Control your revenue and user experience across formats and channels with a platform that brings together curation, innovation, unique demand, and advanced analytics.

Learn More

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[H3]
Connect for Publishers

Enhance how your inventory and audiences are accessed by providing buyers with the data signals they need while maintaining the highest level of security and respect for user privacy.

Learn More

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[H3]
Identity Hub

Centralize, implement, test, and optimize alternative identity approaches in one place to improve scale and performance with our leading alternative ID management tool.

Learn More

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[H3]
OpenWrap

Unlock new revenue opportunities across formats, devices, and screens with our unified bidding solution that features custom management tools and performance optimization insights.

Learn More

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[H3]
Activate

Streamline your direct campaigns without sacrificing control with efficient, transparent access to unique brand budgets via our end-to-end media buying solution.

Learn More

[H3]
Intelligent Yield

Drive smarter, incremental revenue with ML and AI-powered tools that maximize performance, boost operational efficiency, and deliver measurable value across every impression, all through one transparent and automated yield solution.

Learn More

[H3]
CUSTOMER STORIES

[H3] PubMatic’s Unique Demand Delivers 282% YOY Revenue Increase for Local Now

Launched in 2016 and acquired as a part of Weather Channel by Allen Media Group, Local Now is the only free streaming service delivering content geofenced to your city. Local Now carries over 500+ channels, 20,000 movies and shows on-demand. Voted Best Streaming Platform by Digiday, Local Now reaches over 15 million monthly active users.
View case study

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+282%
YoY revenue

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[H3] PubMatic Drives Unique and Incremental Demand for Future Today, Boosts Revenue Over 400% per Month

PubMatic worked closely with Future Today, a premium CTV streaming platform with a monthly reach of 15 million users, to drive substantial revenue lift across their 700+ CTV/OTT channels.
View case study

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25x
Revenue Increase

2,400+
Increase in advertisers

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[H3] How Premium Publisher 9GAG Used A/B Testing to Select a Header Bidding Wrapper Solution and Improve Monetization

With a global audience of over 200 million users and followers, 9GAG is a Hong Kong based social media platform, providing popular memes, breaking stories, GIFs and viral videos. After robust A/B testing of leading header bidding wrapper solutions, the publisher has moved their entire desktop and mobile web wrapper business over to PubMatic’s Prebid-powered…
View case study

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+36%
Net Revenue

+36%
Net CPM

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[H3] CONTACT US