Training Example: Punch Digital Marketing – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Punch Digital Marketing

[H2] Korean Online Advertising Agency

Full service digital marketing agency specialized in PPC, SEO and social media on Korean channels like Naver and KakaoTalk.Get more Korean customers with our creative, results and data driven strategy.

Let's talk

[H2] Punch Digital Marketing
Korean Online Advertising Agency...

[H3] Digital Marketing Services

Our value proposition: Use of the latest techniques & Custom made, flexible strategy

[H3] Long tail semantic keyword research
The keyword analysis is the cornerstone of any digital marketing strategy. We find high and low volume keywords related to your product.

[H3] Pay Per Click (PPC) advertising
PPC, or search engine advertising (SEA) in a portal like Naver or Daum or search engine like Google holds no secrets for us.

[H3] Search Engine Optimization (SEO)
Whether it is Google, Naver or any other search engine, portal, or shopping website, there are algorithms that decide the amount of traffic that is sent to your website.

[H3] Social media (SNS) marketing
We are experts when it comes to Facebook, Instagram, YouTube, LinkedIn, Reddit, Twitter or Korean SNS ​like KakaoTalk

[H3] Content marketing
People like to read about your company! We translate / localize / create blog posts and post them in your company's

[H3] Web development
Responsive mobile sites (AMP) make you rank higher in search engines. Also security (SSL), fast & reliable web

Total Advertising Partners
0
M+

Sales Increasements
0
%

Social Campaigns
0
K+

Social Campaigns
0
K+

[H3] We are a digital marketing agency in Korea that amplifies your story.

[H3]
Korean Market

Many companies, in Korea or overseas, are looking to tap into the (online) Korean market. But how to reach Korean consumers via internet ads? The Korean online advertising ecosystem is similar to your current one but also in some aspects different. Many people use social networks like Facebook, Instagram, YouTube, in addition to Korean portals such as Naver, Daum and ecommerce websites like Gmarket.

[H3]
Specific Strategies

We can help you reach the Korean audience with a sound digital / inbound marketing strategy that can include pay per click (PPC), search engine optimization (SEO), social network service (SNS) and (micro) influencer marketing. Our agency can advise you how to develop your website’s landing page, translate ads and target your future customers through a thorough analysis of your company and market.

[H3] Clients' Testimonials

Getting you customers through our creative and result oriented digital marketing strategy

Alex Gianakas
Delycalm LLC

I had an excellent experience working with JK. The social media research and Google Keyword research reports I received included all the details I requested and more. I am thrilled with the quality of work and would happily work with JK again. Thanks again !

Paul
8 Million Stories

JK has been quick to communicate and has offered the insight required for the brief. He has also been pro-active when it comes to offering additional information or answer to follow up queries on the work.

LifeEar

We liked JK initial research so we gave him more countries to look at. JK delivered what we needed and we are very happy with the results. We will not hesitate to work with JK again.

Leon
Da Nang Beach villas

JK is a professional and gets things done. Sometimes insists on doing it his own way a little too much. However, I am glad to work with him.

AK Salling
Mad og Hygge

Punch Digital Marketing has provided e excellent and professional assistance enabling tools I had no idea exist.

Phil
Computer Repository

“A must have for any startup business who needs to engage customers online. They know of tools that you don’t even know of in order to help customers find your business more easily. Punch Digital Marketing has redesigned my website giving me exponential growth on site ranking and visitors with tools and terminology that I still have trouble grasping but the results speak for themselves. 100% would recommend.”

[H3] Some Of Our Clients

We are fluent in English, Korean and Dutch.
Contact us now for the customized digital marketing strategy to achieve your company’s goals! ✊

[IMG: prada-logo-150x150]
[IMG: alibaba-com-logo-150x150]
[IMG: penn-state-logo-150x150]
[IMG: Acne-Studios-logo-300x300-150x150]
[IMG: taste-australia-150x150]
[IMG: marcopolologo-150x150]
[IMG: arm-logo-150x150]
[IMG: cov-uni-2_1-150x150]
[IMG: invest-in-Turkiye-logo-300x91-1-150x150]
[IMG: france.fr_-1-150x150]
[IMG: suse-logo-150x150]
[IMG: nordvpnlogo-100726095-large-300x171-e1571901462122-150x150]
[IMG: medialogo-150x150]

[H3] Your Company Is Unique

so your digital marketing strategy should be tailored to your needs! Our specialties are: high tech, tourism and ecommerce.

Read our free eBook and Naver & KakaoTalk Media kits

[H3] +82(0)70-7176-4900
(Call)

[H3] Our Blog

What we post and publish is awesome!

daum

[H3]
Naver vs. Daum vs. Google – search in Korea – digital marketing in Korea part 1
This is the first part of the series: What is the current state of digital marketing in Korea and how did it develop in the

Read More »

February 16, 2016
10 Comments

korea

[H3]
Naver PPC ads – digital marketing in Korea part 2
Korea’s online ad market is worth annually U$D 2.26 billion. Want to reach Korean customers? Advertising in Naver is not easy. For foreigners, it may

Read More »

February 23, 2016
10 Comments

korea

[H3]
How to get a Korean certificate of business registration
Want to get a business registration number (사업자등록증)? A business license is required for many things. You need it to pay tax (e.g. VAT: value-added

Read More »

October 15, 2016
62 Comments

[H3] Partnerships & Certifications

[IMG: imageonline-co-transparentimage-3]
[IMG: imageonline-co-transparentimage-2-2]
[IMG: imageonline-co-transparentimage]
[IMG: imageonline-co-transparentimage-1]
[IMG: Certified_Marketing_Insider_EmailFooter-1]
[IMG: li_marketing_labs_certification_digital_badge_fundamentals]
[IMG: li_marketing_labs_certification_digital_badge_marketing_strategy]
[IMG: lms_labs_certificates_li_content_and_creative_design_badge]

[H3] Let's Talk

Blog

[H2] Our Blog

What we post and publish is awesome!

[H3]
Korean War Dates, Causes, End, and the Orphans It Left Behind
Q&A: Most Searched Questions on the Korean War What is the current status of the Korean War? Technically the war has never ended; the 1953

Read More »

March 31, 2026
No Comments

tourism

[H3]
The Korean Travel Market Just Got Crowded: Global OTAs Lock In While Locals Push Abroad
Korean travelers, flush with outbound appetite and armed with apps that know their preferences better than most friends, have turned the hospitality game into a

Read More »

January 30, 2026
No Comments

kakao

[H3]
Korea’s Digital Arena Dominated by KakaoTalk, YouTube and … AI
In Korea’s digital ecosystem, few understand attention better than the duopoly that hoards attention—KakaoTalk commands the relentless pings of connection while YouTube devours hours in

Read More »

January 30, 2026
No Comments

naver

[H3]
How to use Naver in English
Naver is the most used website / app in South Korea, according to both SimilarWeb and Alexa. Naver is mostly known for its search engine, but

Read More »

December 24, 2025
48 Comments

naver

[H3]
Naver’s End-of-Year Innovations and 2025 Search Trends from Naver
As 2025 draws to a close, Naver continues to push the boundaries of its search platform by rolling out sophisticated AI-driven features that enhance user

Read More »

December 24, 2025
No Comments

tourism

[H3]
Korean Travelers Embrace Spontaneous Escapes and Personalized Adventures in 2025 and Beyond with Agoda and Skyscanner
Korean travelers demonstrate an unmistakable surge in enthusiasm for overseas journeys, blending a desire for spontaneous getaways with increasingly personalized experiences that prioritize hobbies, gastronomy,

Read More »

December 23, 2025
No Comments

naver

[H3]
Naver Revolutionizes Advertising with AI-Powered ADVoost Innovations
Introduction: Naver’s AI-Driven Transformation Naver transforms its advertising ecosystem through ADVoost, an AI-driven platform that shifts Powerlink ads toward user behavior and relevance while expanding

Read More »

December 16, 2025
No Comments

naver

[H3]
Naver Maps V6: The Biggest Update in 6 Years Is Here (Nov 2025)
On November 10, 2025, Naver Maps launched its massive V6 update — the first full redesign in six years — transforming from a simple navigation

Read More »

December 12, 2025
No Comments

Category

business in korea

daum

development

digital marketing

facebook

featured

google

influencer marketing

job

kakao

korea

korean 한국어 블로그

mobile

naver

online shopping

ppc

privacy

seo

shopify

social media

startup

tourism

Uncategorized

마케팅

분류되지 않음

쇼피파이

[H2] Need Service?

Contact us

[H2] Most Viewed Posts

Services

[H2] digital marketing in korea

PPC Advertising, SEO and Social Media on Naver, Daum and KakaoTalk

[H3] Many companies want to get more Korean clients. But how do you reach Korean consumers via Online Marketing ?

The Korean web advertising system is similar to your current one but also different in some aspects. Many people use portals like Naver and Daum (which are also search engines and social networks) and the messaging app KakaoTalk. Here we will explain how you can reach the Korean customers that you want to target.

Total Advertising Partners
0
M+

Sales Increasements
0
%

Social Campaigns
0
K+

Social Campaigns
0
K+

[H3] What We Do

PPC Advertising, SEO and Social Media on Naver, Daum and KakaoTalk

[H3] Naver and Daum
Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea.

[H3] Kakao Talk
KakaoTalk is the most used messaging app in Korea, 99% of Koreans use it regularly. Since October last year it is possible to make a company page for free in KakaoTalk.

[H3] Web Design And Development
Need a website to grow your business? Our design and development team have the necessary experience to make a website

[H3] Partnerships & Certifications

[IMG: imageonline-co-transparentimage-2-2]
[IMG: imageonline-co-transparentimage]
[IMG: imageonline-co-transparentimage-1]
[IMG: imageonline-co-transparentimage-3]

[H3] Let's Talk

Newsletter

[H2] Tourism from Korea newsletter

Tourism from Korea newsletter by Punch is a weekly curated publication full of interesting and relevant links. What are the most visited countries by Koreans? Subscribe now and never miss an issue.

You’ll get news about Koreans’ overseas travel behavior, trends and statistics, and more delivered to your inbox.

[H3] News (taken from the third edition)

[H2] Overseas travel trends in 2024, #1 most popular travel destination 'Dalat, Vietnam'

Skyscanner looked at search and reservation data of Korean travelers from August 7, 2022 to August 7, 2023 compared to the same period of the previous year, and the cities with the most explosive increase in search volume were Dalat (+3,335%), Okinawa (+2,175%), Sapporo (+2,126%), Taipei (+1,906%) and Nagoya (1,820%).

The travel trend in 2024 is expected to be ‘travel that satisfies curiosity.’ As the tendency to explore culture is expected to grow stronger, Skyscanner predicts that the four major travel themes for Koreans in 2024 will be ‘entertainment’, which involves going to see a performance by a favorite artist, and ‘holy site tour’, which involves visiting travel destinations featured in movies and dramas, ‘a gourmet with great value’ for going out in search of fine dining with good value for money and ‘a good sleep trip’ for getting a good night’s sleep.

[H2] Winter season overseas travel reservation rate has exceeded pre-pandemic level

The regions with the highest reservation rate during this period were Japan (19%), Vietnam (18%), and Thailand (13%), followed by Europe (12%) and the Philippines (7%). When looking at age groups, 50s (30%) accounted for the highest proportion, 60s (22%) 40s (18%) teens (11%) 20s (7%) 30s (7%) followed.

By type of companion, adult children (11%) accounted for the highest proportion of travelers, followed by same-sex (female) friends (9%), grandparents (8%), children (8%) and couples/lover (6%).

[H2] When traveling, start with food and remember with taste

The saying, “Travel is all about eating” was not an exaggeration. 64.7% of respondents chose ‘food’ as a factor that makes them want to travel to a travel destination, followed by ‘natural environment (61.6%)’ and ‘landmarks’ (38.3%).

In addition, the cost of visiting restaurants accounted for the largest portion at 47.3% of the overall travel budget, and 63.0% said they were willing to pay a high price for a restaurant they must visit.

[H3] Want to view all of our newsletters?

After signing up, you can see all the past newsletters.

Sign up and view all newsletters: https://tourismkorea.curated.co/

Services

[H2] Naver and Daum

Worldwide, there are only three countries where the default search engine is not Google. Those are Russia, China and Korea. The search engine (or more appropriately, portal) most used in Korea is called Naver (owned by NHN). It is the fifth largest search engine in the world.

According to Nielsen Koreanclick, the top search engines in Korea are: Naver, Daum and Google. Korea’s second largest portal is Daum, which merged with Kakao (known for the mobile messaging application KakaoTalk). A breakdown of market share is in the image below.

[IMG: Naver Google and Daum Visitors in Korea]

Google may have more unique visitors, people spend more time on Daum and it has more pageviews. (The demographic that uses Daum is older.) Why this discrepancy between PC and mobile?

This may have to do with the fact that Google is the default search engine on many smartphones (Chrome).

[H4] NAVER and DAUM : SERP (search engine results page)

With Naver and Daum you can also email, blog, do Q&A, shop, watch TV and read news. The rate of user generated content is high, all different kinds of content are clearly distinctive in the result page of a query. Like brand search, other ads, site search, news, video, etc., a specific section in the SERP of Naver is reserved for blogs.

[H5] An example of the Naver SERP

[IMG: Naver SERP]

[H5] An example of the DAUM SERP

[IMG: Daum Search Engine Result Page example]

The structure of the SERP can be different with every query! Also, with the same query there can be differences on the SERP between PC and mobile.

ORGANIC RESULTS

ADVERTS AND PROMOTED CONTENT

Blog (user generated content)

Cafe (similar to a Facebook group)

Image (similar to Google Images)

Video (similar to YouTube)

Map (similar to Google Maps)

Books (similar to Google Books)

Academia (similar to Google Scholar)

Q&A (similar to Quora)

Website (most similar to Google’s SERP)

Post (results from mobile blogs)

Music (results related to artists and songs)

News (aggregation of various news outlets)

Shopping (aggregation of various shopping sites)

Dictionary (various Korean to foreign language dictionaries)

Encyclopedia (aggregation of various encyclopedia)

Real time (recent results from Twitter)

Ads

Brand search

Website

Content (Blog, Cafe)

Shopping

Local

[H4] NAVER and DAUM : PPC (Pay-Per-Click)

[H5] Ads feature quite prominently in Naver and Daum’s SERP. There are five kinds of ads:

Brand search (prominent banner ad triggered by certain keywords)

Website text ads

Content (Blog, Cafe) text ads with image

Shopping ads (you need the digital marketing license and Korean business registration certificate to use this ad)

Local ads

[H4] PPC : Brand Search

The most eye catching ad in both Naver and Daum is “brand search”, an example is below with 4 images and multiple links. It features a banner above the regular text ads.

[H5] Desktop View

[IMG: Naver Desktop View Brand Search Example]

[H5] Mobile View

[IMG: Naver Mobile View Brand Search Example]

Instead of just text, it also shows images. While it gives your brand a lot of legitimacy, there are some requirements to be eligible for brand search. One of these requirements is that you can only use keywords related to your brand. The minimum click budget for brand search is 500,000 won, roughly $500.

[H4] PPC : Website, Content, Shopping Ads

Website, content and shopping ads are very similar to Google text and shopping ads.

[H5] Website text ads

[IMG: Naver Website text ads example]

[H5] Shopping Ads

[IMG: Naver Shopping Ads Example]

You can use Content ads to promote your Naver Blog. These blog post ads can generate more clicks, have lower CPC and drive more leads than normal text ads. The Naver Blog posts cannot be too commercial, however. They have to be informative and to rank first page in Naver you would have to publish weekly, or more often depending on the competitiveness of the keyword. The Naver Blog algorithm favors accounts that publish regularly. For more info, check out the Media Kit.

[H4] Sources

Naver vs. Daum vs. Google – search in Korea

Advertising in Naver

PPC comparison: Naver vs. Daum

[H4] NAVER and DAUM : Social media

What are the most used social networks in Korea? That depends on page views, time spent, on mobile app or desktop. According to WiseApp, the most popular social media apps are:

[IMG: Top 10 social media apps in Korea]

KakaoTalk – messaging app

YouTube

Band – app for groups

KakaoStory – social network

Facebook

Instagram

Snow – similar to Snapchat

Naver Cafe – similar to Facebook Groups

Daum Cafe – similar to Facebook Groups

Line – messaging app

Android has roughly 71% market share vs. 28% iOS. There is a Korean “One Store” run by telecom companies and Naver that competes with Google Play and App Store. One Store has a 39% market share. Facebook is also experimenting with food ordering, and is helping startups in Korea to go global. Six million Koreans use Instagram. As for demographics, younger people (people in their 10s and 20s) prefer Facebook, YouTube and Twitter, older people (40s and 50s) use KakaoStory and Band.

According to another study, YouTube is the most popular with teens. Both Naver TV and Kakao TV are making efforts to capture market share from YouTube in Korea. Through YouTube, Google gets a lot of ad revenue while Naver leads in PC and mobile ads.

What about the importance of smartphones and tablets? The majority of traffic now comes from mobile, in categories like restaurants (and with younger people) it can be higher than 57%. In Korea, 84 percent use SNS through their mobile devices while only 1.5 percent used personal computers. More and more advertising budget is spent on mobile and online. The Korean advertising market grew 15% in 2016 and 32% (1.75 trillion won) was spent on digital. Of digital, 49% went to mobile. This meant a growth of 36% compared to the year before (the largest growth among sectors).

[H4] Sources

Social media (SNS) marketing in Korea

[H4] NAVER and DAUM : SEO

Want more Koreans to visit your website? Then you have to do search engine optimization (SEO). SEO is necessary to rank higher organically in any search engine or portal. Search engines and portals have factors to decide how much traffic they send you. These characteristics are also called algorithms. Search engines are machines, so they use robots (spiders or web crawling bot) to discover new and updated pages to be added to the index.

[IMG: technical SEO, On-Page SEO, Off-Page SEO]

https://www.reliablesoft.net/5-on-page-seo-techniques-thatll-boost-your-rankings-checklist-included/

Compared to Google, it is relatively fast and easy to rank first page in Naver or Daum using, for example, Naver Blog or Daum Blog. As for optimization, Naver Webmaster Tool is your first (free) step towards visibility on the Korean market. For SEO purposes, it is highly recommendable to use Naver’s homegrown blogging service – in some cases it even ranks higher than your website.

Tips to consider for a better ranking on Naver and Daum

Naver and Daum SEO checklist

Having a website in Korean

Registering for Naver / Daum and using all its services (Q&A, Post, Modoo, etc.)

Be active socially in different networks (Blog, Cafe, etc.)

Focus on content to show your authority with lots of information

Register your site in Webmaster Tools

Verify ownership in Webmaster Tools

Allow Naver Search robot to access the site

Don’t use duplicate content or title tags

Submit your sitemap (and RSS) in Webmaster Tools

Register your social media channels in Webmaster Tools (not guaranteed to show in Naver)

[H4] Sources

How to do Naver SEO – factors and checklists to rank in Korea

[H3] Let's Talk

Category

Naver and Daum

Kakao Talk

Web Design and Development

[H2] Need Service?

Contact us

Services

[H2] Kakao Talk

KakaoTalk is the most used messaging app in Korea, 99% of Koreans use it regularly. Since October last year it is possible to make a company page for free in KakaoTalk. The Kakao company page is comparable to a Facebook Page. You can share coupons, posts, videos and infographics via your profile. Furthermore, you can promote your page via display ads in both KakaoTalk and KakaoStory, a social media app from the same company.

Mobile marketing is very simply marketing on a mobile device. Most mobile marketing consists of App Store Optimization (ASO) and advertising on messaging and gaming apps. Mobile marketing is getting more widespread, as more people use smartphones and tablets. For example, more than 1 billion of 1.79 Facebook users access Facebook on a mobile device only — and the number is growing. Also, 80% of ad sales of Facebook (including Instagram and Whatsapp) are ads sold on mobile devices.

[H4] KakaoTalk banner ads

[IMG: KakaoTalk banner ads example]

In Korea the biggest messaging app is KakaoTalk. The company that makes KakaoTalk is Kakao Corp. Kakao merged with Daum, search engine and portal and is partially owned by Tencent from China. KakaoTalk has 150 million users and is used by 93% of the Korean population.

Besides KakaoTalk, Kakao Corp has a lot more apps. For example, KakaoStory (social media), KakaoMusic, KakaoTaxi (ride-hailing), and numerous games. Even a hair salon-booking app is part of its portfolio.

This is all to tap into the online-to-offline, or O2O, sector. The Korean O2O sector is expected to grow from 15 trillion won 2015 to 300 trillion won in 2017. Kakao generates most of its revenue from games and music (through its cooperation with Loen).

[H4] KakaoStory Ads

[IMG: KakaoStory Ads Example]

In Korea, mobile advertising will take over the PC ad market soon. Also, 16 percent of consumers use their smartphones for shopping. Mobile marketing may quickly replace for a large part e-mail marketing, as young people use messaging apps more and more. As a matter of fact, more people use messaging apps than social networking apps (3 billion vs. 2.5 billion). Furthermore, messaging app users are loyal and heavy users. In China, people use messaging apps more than search engines.

How can businesses benefit from Kakao? As a brand, you can start a “PlusFriend” company profile. These can be airlines giving you the latest promotions via messages or customer service like your boarding pass.

[H4] KakaoTalk PlusFriend company profile list

[IMG: KakaoTalk PlusFriend company profile example]

[H4] Kakao targeting options

Customer file

PlusFriends / followers

Lookalike audience

Demographic

Persona

Activities

interests

services

categories

keywords

[H4] Sources

SOURCE : Mobile marketing (KakaoTalk)

[H3] Let's Talk

Category

Naver and Daum

Kakao Talk

Web Design and Development

[H2] Need Service?

Contact us