Training Example: Reboot Online Marketing Ltd – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] Search strategy
Where visibility begins.
We create clear, commercially focused search strategies that drive long-term visibility across Google and AI platforms. Our work covers technical SEO, GEO, content and Digital PR planning to deliver sustainable organic growth.
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[H2] Earned media
Authority you can measure.
We earn authoritative, hyper-relevant links through Digital PR and AiPR™, supported by our in-house Data team and market specialists. Our approach helps brands build trusted authority and improve visibility consistently.
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[H2] Resource and data pages
Assets that build authority.
We produce statistical content assets, data hubs, topical guides and indexes that rank for high-value keywords, earn relevant, hard-to-get links and attract AI citations. Each asset is built to strengthen authority and visibility over time.
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[H2] Training and consultancy
Search enablement for internal teams.
We help brands build in-house capability through structured programmes, clear frameworks and hands-on guidance. Our training gives teams the confidence and tools to manage search strategies effectively.
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[H2] How we work
We keep things clear and practical. As an established organic search agency, our work is built on structured processes, open communication and results you can track.

[H3] Data-first

Every recommendation is performance-driven and backed by rigorous analysis from our in-house data specialists.

[H3] Agile methodology

We have agile embedded in our processes, so our campaigns move quickly while maintaining consistency, quality and attention to detail.

[H3] Collaboration and transparency

You always know what’s happening and why through our end-of-month reports and clear audits.

[H3] Proven systems

We know what results we can expect from our work and can give guaranteed KPIs, like link outcomes.

[H3] Fully remote

Our perks like remote working and a 4-day work week mean we attract the best nationwide talent and keep a low staff turnover, so teams really get to know your brand.

[H3] Unique talent

Native language specialists, data scientists, and experienced account managers.

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[H2] Work with us

As an established search agency, we partner with brands that want evidence-led strategy, reliable delivery and long-term organic growth. Our work supports teams who need clarity on search strategies, consistency and results they can confidently report internally.

We help enterprise organisations that rely on dependable execution, and mid-market brands working to grow authority, strengthen visibility and compete effectively in fast-moving or competitive sectors.

Let's talk growth

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[H2] Our insights

[H3] The GEO Playbook

A guide to Generative Engine Optimisation. Read how to prepare your site for AI search, strengthen...
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[H3] eCommerce SEO Statistics

Discover the latest data on ecommerce SEO performance, including keyword rankings, traffic estimates, and cost comparisons, to...
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[H3] Digital PR Statistics 2025

Gain insights into digital PR effectiveness, including backlink quality, sentiment analysis, and campaign success rates, to boost your brand's online...
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[H3] A guide to getting top-tier German links

Master German digital PR with expert insights on campaign strategies, journalist outreach, and tailored data that earns high-authority German links.
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Read more insights

[H2] Newsletter
Subscribe to our GEO newsletter.
Stay ahead of the AI search curve with our GEO newsletter. Join 1,000+ marketing
leaders and receive monthly GEO resources, invitations to exclusive events, real-world
insights, and practical frameworks.

[H2] Our clients are our biggest advocates

During the course of our working relationship with Reboot, the experience has been atomic, from the get-go
the SEO Content team learned about our product, provided invaluable insights and delivered top notch
informative content that has helped to increase traffic and engagement on our website. The team have been not
only been a pleasure to work with, but also extremely professional and willing to go the extra mile.

The work of Reboot Online is next to no other Agency we've worked so far in decades.
Reboot have produced outstanding ideas and results from day one, and have been a pleasure to work with from the start.
No celebrity-flair, no empty promises, just precise hard work and punctual results. For a results-oriented person like me, it's a relief to work with them, in an industry where so many people and agencies are all talk and no (or poor) action.

I want to take this opportunity to sincerely thank you and the team for all the support and excellent work you’ve provided. Your contributions to our German, Austrian, Swiss, and UK websites have been incredibly valuable, and we’ve truly appreciated the collaboration.

The efforts Reboot’s team are doing in securing high-quality links are fantastic and will give our domain a much-needed boost. In my eyes the FOI campaign is the best campaign Reboot have produced for Alan Boswell Group since we agreed to work with you.

The team at Reboot Online was essential in acquiring placements for our brand in prominent media outlets in both the UK and the US. Great communication, fast response times, and over-delivering on their promise are among the reasons I would recommend them to anyone looking to boost their online brand presence. Great value for money!

We highly value Reboot’s partnership. Most importantly, they are great people to work with: professional, transparent, and focused on long-term results. Their genuine, data-driven approach aligns closely with our analytical standards and has delivered measurable improvements across the funnel, from visibility to performance. They have also become a trusted partner for SEO-related discussions, consistently providing well-reasoned, reliable input.

1/4

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[H2] The core components of your search strategy
A bespoke search strategy built to help you get found online.
Organic search success rarely comes from a single service. Our search strategies bring the full force of Reboot’s expertise together - SEO, GEO, content, and earned media - into one cohesive roadmap designed to build authority, sustain visibility, and drive long-term revenue.
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We strengthen your technical foundations, from crawling to indexing to site structure, so your website can perform well and grow over time.
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We highlight the pages you need, where they should sit and how they should be structured, based on our knowledge of CRO, search intent and competitive gaps.

Within your AI search strategy, we assess how AI systems retrieve and summarise your brand using prompt testing and visibility analysis to identify bottom-funnel opportunities.
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We outline how your brand can build authority through campaign-led earned media to AiPR™ formats that target AI search.
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For brands operating across markets, our native experts develop region-specific organic search strategies that build strong, local visibility.

We set clear performance indicators for visibility across organic search and AI platforms, so you can see what is improving as work is delivered.

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[H2] Why a search strategy matters
A search strategy is a structured, data-led blueprint for online visibility. It targets the most important platforms for conversion-ready searches across Google and AI.
Reboot’s search strategy for organic and AI visibility identifies the opportunities that matter most, prioritises technical and content improvements, and ensures every activity contributes to a measurable outcome.
With clear priorities and simple next steps, our teams can work faster and make confident decisions that support long-term growth and get you found online.

[H2] Why Reboot

Our strategies are shaped by evidence, experimentation and delivery standards recognised at a global level.

[H3] Industry-leading experiments
Insights from 15+ of our published studies influence how we approach SEO, GEO and Digital PR, so recommendations are grounded in real outcomes rather than assumptions.

[H3] Specialist depth across PR and Data
With one of the UK’s largest Digital PR teams and PhD-level data specialists, we bring strong modelling and analysis to every strategy.

[H3] Proprietary frameworks
Resource data pages, relevance scoring, AiPR™ and GEO methodologies give structure and reliability to your plan.

[H3] International expertise
Native digital PR and regional specialists ensure strategies stay effective and culturally relevant across markets.

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[H2] Our delivery framework

A structured approach that turns data, experimentation and insight into clear strategic direction.

We analyse the factors shaping how your brand appears in organic search and generative engines, from technical foundations and content structure to authority, relevance and retrieval behaviour.

Recommendations are informed by our own experimentation and successful campaigns, focusing on what has been proven to work rather than theory-led assumptions.

Insights are translated into a clear roadmap, showing what needs to happen first, what can follow and how different search disciplines support each other.

SEO, GEO, content and earned media are brought together into a single strategy, giving your teams clear direction on how activity should work together to build long-term visibility and growth.

[H2] Our work

See how our search strategies have improved visibility and supported organic performance for brands across multiple sectors.

Enhancing LLM visibility in the finance space with AiPR and context wrapping
Read more >

How FOI campaigns landed a .gov link for a vaping brand
Read more >

How we earned 200+ links in 6 months for a bathroom interior retailer
Read more >

How we earned 583 links for a waste clearance brand
Read more >

View our case studies

[H2] FAQs

[H3] What does a search strategy include?

[H3] What does a search strategy include?
A clear roadmap covering technical SEO, content, GEO readiness, authority signals and opportunities for long-term growth.

[H3] How is this different from an SEO audit?

[H3] How is this different from an SEO audit?
An audit identifies issues. A strategy prioritises them, defines the route forward and provides the structure needed to deliver measurable change.

[H3] How long does it take to see results?

[H3] How long does it take to see results?
Every website is different, but most clients see positive movement within the first few months once technical, content and authority recommendations are implemented consistently.

[H3] Do you provide support after the strategy is delivered?

[H3] Do you provide support after the strategy is delivered?
Yes. We can support execution through SEO retainers, ongoing GEO work, content development, earned media activity or consultancy sessions with your internal team.

[H3] How do you build strategies for AI and GEO visibility?

[H3] How do you build strategies for AI and GEO visibility?
We analyse how your content and entities appear across AI systems, assess citation signals and use experimentation-led insights to make your pages more machine-readable and retrievable.

[H3] Can our internal team execute the strategy?

[H3] Can our internal team execute the strategy?
Yes. We build strategies that internal teams can follow independently, with clear prioritisation, milestones and next steps.

[H3] What does a search strategy include?
A clear roadmap covering technical SEO, content, GEO readiness, authority signals and opportunities for long-term growth.

[H2] Digital PR
We earn authoritative, relevant press coverage at scale through data-led stories, sector insights and creative ideas grounded in analysis. Supported by our PhD-level data team, our campaigns deliver consistent, high-quality link acquisition as part of a long-term link earning strategy.

Our digital PR work includes:
Data-led stories and FOI-led insights
Resource and data pages that attract links naturally
Product page link acquisition
International digital PR across the EU, APAC and the Americas
Reactive news stories
Impact reporting across visibility, authority and link quality

[H2] AiPR™ (AI-focused Digital PR)
AiPR™ is Digital PR designed specifically for AI search. This campaign format helps AI systems retrieve clear, structured information about your brand and surface it in answers.

AiPM™ deliverables include:
LLM-friendly, context-wrapped press releases
Original experiments, datasets and authoritative analysis
Founder interviews and expert commentary
Customer case studies summarised for LLM retrieval
“Best of” listicles with controlled positioning
Wikipedia-ready content
AI impact reporting, including citation and narrative mapping

[H2] Data storytelling
Data is one of Reboot’s biggest differentiators. Our PhD-level data specialists support some of the world’s leading brands with research, modelling and analysis that turns complex findings into authoritative, credible stories.

Our data storytelling capabilities include:
FOI data collection and interpretation
Data analysis, modelling and forecasting
Geospatial insights and mapping
Data cleansing and structuring
Data visualisation and dashboard development
Dataset creation for digital PR and content teams
Branded reports and large-scale studies

[H2] Performance tracking and reporting
We provide clear, consistent reporting that shows how your earned media strategy and content activity contributes to visibility, authority and long-term organic performance across search and AI systems.

Our performance tracking and reporting includes:
Links earned, including quality, relevance and target page alignment
Coverage analysis across publications, markets and topics
Changes in organic visibility and authority over time
AI visibility signals, including citations, mentions and summaries where relevant
Ongoing insight to inform prioritisation, optimisation and future strategy

[H2] The core components of your earned media strategy

A tailored earned media approach built around what your brand needs to get found online.

Earned media works best when stories, data, and outreach all pull in
the same direction. Our approach blends Digital PR, AiPR™ and data
storytelling to earn coverage that supports key pages, strengthens
relevance and helps your brand stay visible over time.

[H2] Why earnedmedia matters

Search engines and AI systems rely on strong signals to understand
which brands deserve visibility. High-quality links and relevant
coverage help build trust, reinforce your expertise and support the
pages that drive growth.
When earned media is tightly aligned with your search strategy, it helps
surface your key content across Google and AI systems, supporting
long-term visibility.

[H3] High-authority backlinks

[H2] Why Reboot
Our strategies are shaped by evidence, experimentation anddelivery standards recognised at a global level.

[H3] Largest agency Digital PR and Data teams

Our in-house specialists produce credible, news-worthy datasets and stories backed by scientific rigour.

[H3] 41,000+ links delivered globally

Our campaigns consistently earn authoritative coverage across national, international and niche verticals.

[H3] Proprietary methodologies

Including resource and data pages (RDP), relevance scoring, AiPR™, GEO frameworks and experimental techniques that make campaigns more robust.

[H3] International capability

With digital PR and market specialists across the EU, APAC and the Americas to strengthen global coverage.

[H3] Processes built on experimentation

We refine, test and improve continuously, informed by successful campaign patterns.

[H2] Our delivery framework
A data-led campaign framework designed to build authority, relevance and link velocity at scale.

[H3] Finding stories that earn links

Every link earning strategy starts with data. FOI opportunities, proprietary datasets, market trends and search gaps are used to earn coverage and links.

[H3] Stories journalists can trust

Data is analysed, reviewed and shaped into clear narratives with strong editorial hooks. Every campaign is designed to meet journalistic standards while supporting search relevance.

[H3] Targeted, relevant outreach

Campaigns are distributed using targeted media lists and relevance mapping, prioritising the publications, locations and pages that matter most for organic performance.

[H3] Tracking coverage and authority growth

We track link velocity, coverage quality and visibility impact to understand what is compounding authority and where future campaigns should focus.

[H2] Our work
See how our earned media strategies have improved visibility and supported organic performance for brands across multiple sectors.

Enhancing LLM visibility in the finance space with AiPR and context wrapping
Read more >

How FOI campaigns landed a .gov link for a vaping brand
Read more >

How we earned 200+ links in 6 months for a bathroom interior retailer
Read more >

How we earned 583 links for a waste clearance brand
Read more >

View our case studies

[H2] FAQs

[H3] What does earned media include?

[H3] What does earned media include?
A coordinated earned media strategy combining Digital PR, AiPR™, data storytelling, international PR and relevance-driven link acquisition.

[H3] How is this different from traditional PR?

[H3] How is this different from traditional PR?
Our earned media strategy focuses on relevance, authority and measurable SEO outcomes. Every story or asset is designed to improve visibility and strengthen search performance.

[H3] How do you measure success?

[H3] How do you measure success?
We track link quality, relevance, coverage patterns, key page uplift, domain authority improvements and, where applicable, AI citation growth.

[H3] Can you guarantee links?

[H3] Can you guarantee links?
Yes. For Digital PR retainers, we provide guaranteed link volumes rooted in historic performance and our internal delivery standards.

[H3] Do you work internationally?

[H3] Do you work internationally?
Yes. We deliver campaigns across the EU, APAC and the Americas with native-language support.

[H3] How does AiPR™ improve AI visibility?

[H3] How does AiPR™ improve AI visibility?
AiPR™ formats are structured for LLM retrieval, improving your chances of being cited or referenced inside AI-generated answers.

[H3] What does earned media include?
A coordinated programme of Digital PR, AiPR™, data storytelling, international PR and relevance-driven link acquisition.

[H2] The core components of resource and data pages
Content built around what your brand needs to get found online.
Part of a wider search strategy, resource and data pages help your brand get found by answering real questions, supporting key topics and giving search engines and LLMs clear signals of your expertise. Using statistical content assets, data hubs, topical guides and niche indexes, we create evergreen pages that earn links naturally and strengthen visibility over time.
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We create long-form, data-led content and statistical assets that act as trusted sources and attract organic links passively, and appear in AI Overviews and LLMs over time.

We build connected groups of pages that strengthen your topical depth, support search best practices with internal linking, and help users find what they need quickly.

We produce clear, well-structured guides and landing pages that support multiple search intents and help users learn, compare and convert.

We develop ranking tables and indexes built from curated or original data that attract attention and are often referenced by journalists and AI systems.

We monitor keyword growth, visibility changes, engagement and link acquisition so you can see steady improvements as work goes live.

Contact us

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[H2] Why resource and data pages matter
High-quality, data-led content remains one of the strongest factors for improving organic visibility. Well-structured resource and data pages help search engines understand your expertise, build semantic relationships across your site and show your content for a wider range of queries.
By investing in resource and data pages (RDPs), you create statistical content assets that continue to deliver value long after they’re published - attracting organic traffic, improving rankings and strengthening authority.

[H2] Why Reboot

Our strategies are shaped by evidence, experimentation and delivery standards recognised at a global level.

[H3] Aligned with user and search behaviour
We combine intent research, UX, CRO and content design to create pages that support user behaviour, relevance and long-term performance.

[H3] Supported by data specialists
Our PhD-level analysts support content teams with modelling, cleaning, analysis and datasets that strengthen authority.

[H3] Proven link-earning performance
Resource and data pages play a core role in passive link acquisition, earned media, and Digital PR, supporting authority growth and brand awareness over time.

[H3] Optimised for both Google and AI systems
Our frameworks incorporate GEO best practices, making pages more machine-readable and more likely to be cited by LLMs.

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[H2] Our delivery framework

A structured approach to creating evergreen assets that earn links, support rankings and compound authority over time.

We start by analysing search demand, topic coverage and competitor landscapes to identify where your site lacks depth, relevance or clear authority signals.

Each opportunity is mapped to the most effective format, whether that’s a statistical content asset, data hub, guide or index, based on how people search and how links are earned in your space.

Data-led content is developed with SEO, data and Digital PR working together. Pages are structured for clarity, internal linking and machine understanding, supported by original data where it adds credibility.

Once live, assets are monitored for rankings, engagement and link acquisition. We assess link relevance using our Relevancy Rating™ tool, ensuring earned coverage aligns closely with your core topics. Insights then feed into refinement, expansion and future content planning to ensure authority continues to build.

[H2] Our work

Once live, assets are monitored for rankings, engagement and link acquisition. Insights feed into refinement, expansion and future content planning to ensure authority continues to build.

Enhancing LLM visibility in the finance space with AiPR and context wrapping
Read more >

How FOI campaigns landed a .gov link for a vaping brand
Read more >

How we earned 200+ links in 6 months for a bathroom interior retailer
Read more >

How we earned 583 links for a waste clearance brand
Read more >

View our case studies

[H2] FAQs

[H3] What is a resource and data page (RDP)?

[H3] What is a resource and data page (RDP)?
A well-structured, data-led content asset that earns links, ranks for targeted keywords and builds long-term authority.

[H3] How does an RDP differ from a blog post?

[H3] How does an RDP differ from a blog post?
RDPs are evergreen, data-driven and strategically structured to support authority and visibility - not short-form or opinion-led content.

[H3] How long does it take for an RDP to rank?

[H3] How long does it take for an RDP to rank?
Many assets show early movement within weeks, with stronger performance as relevance and authority build over time.

[H3] Do RDPs help with link acquisition?

[H3] Do RDPs help with link acquisition?
Yes. Statistical content assets and niche indexes are especially powerful for earning passive and campaign-linked coverage.

[H3] Can RDPs support AI visibility?

[H3] Can RDPs support AI visibility?
Yes. Our frameworks do not only support AI visibility, they are integral to it. We utilise GEO best practices, making RDPs more machine-readable and more likely to be cited by AI systems.

[H3] Can internal teams manage updates?

[H3] Can internal teams manage updates?
Yes. We provide clear documentation, templates and optimisation guidelines for ongoing refinement.

[H3] How long does it take for an RDP to rank?
Many assets show early movement within weeks, with stronger performance as relevance and authority build over time.

[H2] The core components of training and consultancy
Search training built around the skills your teams need to help your brand get found online.
A strong search strategy begins with confident teams and clear ways of working. Whether you are setting up a new Search function or developing an existing one, our programmes focus on practical teaching, simple processes and real examples your teams can use every day to deliver consistent, high-quality work.
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Through search consultancy support, we help your teams establish clear processes and reporting so they feel confident managing search activity internally.

We run structured programmes across SEO, GEO, and Digital PR, including practical SEO training and exercises that teams can apply immediately.

A two-day, in-person learning event designed for leaders who want a deeper understanding of how modern search works.

Our core search approach distilled into an online learning experience that your teams can complete at their own pace.

We support teams with practical advice, reviews and clear next steps through ongoing search consultancy that keeps projects moving in the right direction.

Contact us

[H2] Why training and consultancy matters
Search moves quickly. With clear processes and the right skills, teams make faster decisions, understand what to prioritise and deliver work that supports long-term visibility.
Strong team training reduces dependency on external partners, helping you keep knowledge in-house and ensuring progress continues even as your team grows or changes.

[H2] Why Reboot
Our strategies are shaped by evidence, experimentation and delivery standards recognised at a global level.

[H3] Recognised as the best global SEO team
Our internal methodology is trusted by enterprise brands and industry leaders all over the world - with credentials to back it.

[H3] Evidence-led teaching
Our SEO training is grounded in data, experiments, and case studies from our core services - SEO, GEO, Digital PR, and AiPR.

[H3] Designed for capability, not dependency
We give teams repeatable frameworks they can apply long after the training is completed.

[H3] Flexible formats for every team
From 12-week programmes to self-paced courses and premium events, we adapt to your structure and maturity.

[H3] Practical, not theoretical
Every session is hands-on, applied and designed to solve real problems your teams face.

[H2] Our delivery framework

A practical approach to building confident teams and sustainable search capability.

As part of our search consultancy process, we assess how your team currently plans, delivers and measures search activity, identifying capability gaps, blockers and opportunities for improvement.

Training is built around real-life campaigns, data and decisions from across SEO, Digital PR, GEO and content, so teams understand not just what to do, but why it works.

Sessions focus on clear processes, templates, and ways of working that your team can apply immediately, helping them deliver more consistent, higher-quality work.

We provide ongoing guidance, reviews and support where needed, helping teams stay on track as responsibilities grow or structures change.

[H2] Our work

See how we have improved visibility and supported organic performance for brands across multiple sectors.

Enhancing LLM visibility in the finance space with AiPR and context wrapping
Read more >

How FOI campaigns landed a .gov link for a vaping brand
Read more >

How we earned 200+ links in 6 months for a bathroom interior retailer
Read more >

How we earned 583 links for a waste clearance brand
Read more >

View our case studies

[H2] FAQs

[H3] Who is this training designed for?

[H3] Who is this training designed for?
SEO, GEO, Digital PR, digital or cross-functional teams looking to build long-term organic search visibility across search and AI systems.

[H3] Do you offer bespoke programmes?

[H3] Do you offer bespoke programmes?
Yes. Each search training and consultancy programme has tailored sessions and frameworks to your industry, maturity level or team structure.

[H3] How many people can join a programme?

[H3] How many people can join a programme?
Programmes can be delivered to small specialist groups or full cross-functional teams, as part of our wider search consultancy support.

[H3] Is the training practical?

[H3] Is the training practical?
Yes. Every module includes exercises, examples and frameworks designed for immediate use, including hands-on SEO training where relevant.

[H3] Do you provide ongoing support after the training ends?

[H3] Do you provide ongoing support after the training ends?
Yes. We offer ongoing search consultancy hours, strategy workshops and implementation reviews.

[H3] Can my team complete the course remotely?

[H3] Can my team complete the course remotely?
Yes. All search training and consultancy programmes can be delivered remotely or in person, depending on your team’s needs and preferences.

[H3] Who is this training designed for?
SEO, content, digital PR, GEO, digital or cross-functional teams looking to build long-term capability.