Training Example: Springbok – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Where digital and creative kiss and
do marketing

Get in with it

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[H2] Turn kisses into industry recognition

[IMG: Product image for Springbok Agency’s Effie blog article, showing a golden Effie trophy with graphics and event branding over a dark gradient background.]

[H3] Bronze Euro Effie

Joe Public Belgium - VTM GO

Read more

Joe Public Amsterdam
2 Bronze Effies 2025

[IMG: ALS campagne]

[H3] 2 Bronze Effies 2025
Foundation ALS Netherlands

Joe Public Belgium
4 BOA's 2025

[IMG: A banner image that features Springbok x Joe Public]

[H3] 4 BOA's 2025
Netflix

Springbok
DDMA Customer Data Award 2025

[IMG: Visual showing a father playing on a sofa with his two young children]

[H3] DDMA Customer Data Award 2025
Univé

Springbok & Joe Public Belgium
Golden Effie 2025

[IMG: Campaign visual with close-up of a tablet featuring Foodbag and Foodbag packaging; Springbok Agency design layout highlighting authenticity and quality.]

[H3] Golden Effie 2025
Foodbag

Springbok & Joe Public Belgium
Silver Effie 2025

[IMG: Photo of a tv screen in a dark living room playing MyFamily]

[H3] Silver Effie 2025
My Family

Springbok
Golden MIXX award

[IMG: Cover visual for the Bright Plus case study by Springbok Agency; features a tablet with the Bright Plus homepage with bright, positive imagery of professionals and workspace tones and the title]

[H3] Golden MIXX Award 2025
Bright Plus

Joe Public Amsterdam
Golden Loeki 2025

[IMG: A golden Loekie Award trophy featuring a stylized dog holding a small lampshade with the word]

[H3] Golden Loeki
KiKa

[H2] The things we make and do to meetmodern marketeer needs
But what are you trying to solve?

[IMG: Accessibility icon]

[H3] Accessibility
We offer audits, advice and support to help you meet accessibility standards and build inclusive digital experiences for everyone — now and in the future.

[IMG: icon person]

[H3] AI
We transform your brand and marketing with AI. Your brand, reimagined to stand out and succeed. We'll guide you in the new era of intelligent creativity.

[IMG: brand campaign and identity icon]

[H3] Brand Campaign
& Identity
We help you build strategic brand platforms, create targeted concepts, and drive business objectives forward.

[IMG: Data icon]

[H3] Customer Experience
Elevating customer satisfaction by designing seamless experiences, backed with research and behavioural science.

[IMG: Data icon]

[H3] Data
We turn complex data into clear insights you can actually use, helping you make smarter decisions for your business.

[IMG: experience development icon]

[H3] Experience Development
We design and build scalable digital experiences that don’t just function—they inspire, engage, and drive impact.

[IMG: GEO icon]

[H3] GEO
Channelless search requires GEO.
Generative Engine Optimization makes you discoverable across all AI platforms. We translate your content into conversational content. Start now and gain more organic visibility

[IMG: platforms icon]

[H3] Marketing Automation
We streamline your marketing efforts using data to deliver personalized, timely, and relevant experiences across the customer journey.

[IMG: performance icon]

[H3] Performance Marketing & Media
We maximize your advertising by delivering meaningful campaigns with impactful messages to the right audience at the perfect time.

[IMG: icon]

[H3] SEO & CRO
We increase your online organic visibility in all Search Engines through technical SEO, content optimization, the best CRO practices and strategic A/B testing.

[IMG: content and social icon]

[H3] Social Media & Content
We can help you with your content strategy, creation, social media management, production, and asset design (and much more).

[IMG: strategy icon]

[H3] Strategy
We develop integrated brand-, marcom- & digital strategies to grow your business on the short term and on the long term.

[H2] Liked by

[IMG: Action]

[IMG: Atlas Copco SVG]

[IMG: Brico]

[IMG: D]

[IMG: Ethias logo white]

[IMG: Foodbag logo]

[IMG: Hema logo]

[IMG: Honda]

[IMG: Jumbo logo]

[IMG: Kia]

[IMG: Lidl]

[IMG: Lotus]

[IMG: Manutan]

[IMG: Odido]

[IMG: PostNL]

[IMG: Renault logo]

[IMG: Reynaers]

[IMG: Rituals logo]

[IMG: Sligro logo]

[IMG: Triodos Bank]

[IMG: Vanden Borre]

[IMG: Vattenfall logo]

[IMG: Zeeman logo]

[IMG: client logo proximus]

[IMG: client logo engie]

[IMG: client logo bridgestone]

[IMG: Aldi logo]

[IMG: Daikin logo]

[IMG: Efteling logo]

[H2] Get in touch to make it real.

Pick a brain. Start a project. Make it happen.

[IMG: image Alyona]

[H3] Alyona Matvieieva
UX & IAAP Certified Accessibility Expert

Book a call

Close

[H3] Alyona Matvieieva
UX & IAAP Certified Accessibility Expert

Book a call

[IMG: image Anne-Marie de Jong]

[H3] Anne-Marie de Jong
Senior SEO & CRO specialist The Netherlands

Book a call

Close

[H3] Anne-Marie de Jong
Senior SEO & CRO specialist The Netherlands

Findability is Anne-Marie’s jam. Our SEO queen & visionary leader understands how brands grow online, translating insights into concrete, high-performing plans that deliver lasting results.

Book a call

[IMG: image Gerrit van Leeuwen]

[H3] Gerrit van Leeuwen
Head of Marketing Automation The Netherlands

Book a call

Close

[H3] Gerrit van Leeuwen
Head of Marketing Automation The Netherlands

Our digital navigator. As Client Service Director for Platforms, Gerrit transforms ambitious ideas into tangible outcomes, guiding clients through digital landscapes with confidence & clarity.

Book a call

[IMG: image Jens Standaert]

[H3] Jens Standaert
Head of Marketing Automation & Data

Book a call

Close

[H3] Jens Standaert
Head of Marketing Automation & Data

Commercial talent personified. Jens seamlessly bridges strategy & execution, making marketing automation future-proof while connecting people with technology through quality-driven thinking.

Book a call

[IMG: image Joeri Vanpoucke]

[H3] Joeri Vanpoucke
Head of Social, Performance & SEO Belgium

Book a call

Close

[H3] Joeri Vanpoucke
Head of Social, Performance & SEO Belgium

Performance precision with a human touch, that’s Joeri. As Cell Lead Performance, he guides with clear objectives & measurable ambitions, focusing on client growth & performance optimization.

Book a call

[IMG: image Julie Ketels]

[H3] Julie Ketels
Account Manager AI

Book a call

Close

[H3] Julie Ketels
Account Manager AI

The vital link between clients and our teams. As Client Service Manager, Julie ensures smooth collaboration & lasting relationships through her eye for detail & strong communication skills.

Book a call

[IMG: Image Jurg Jacobs]

[H3] Jurg Jacobs
Marketing Analytics Specialist The Netherlands

Book a call

Close

[H3] Jurg Jacobs
Marketing Analytics Specialist The Netherlands

Our steadfast data navigator. Jurg turns complex numbers into powerful insights as our Data Analyst, bringing clarity to marketing decisions through his analytical expertise.

Book a call

[IMG: image Kevin Gloudemans]

[H3] Kevin Gloudemans
Head of Performance & Media The Netherlands

Book a call

Close

[H3] Kevin Gloudemans
Head of Performance & Media The Netherlands

Kevin breathes performance marketing. Leading with flair, he combines data intelligence with commercial instinct to create measurable growth based on brand strategy and audience behavior.

Book a call

[IMG: image Murielle Segers]

[H3] Murielle Segers
Head of Brand Campaign & Identity Belgium

Book a call

Close

[H3] Murielle Segers
Head of Brand Campaign & Identity Belgium

Blending empathy with efficiency, Murielle knows exactly what brands need. As Joe Public’s Client Service Director, she builds trust and guides clients toward impactful results with care.

Book a call

[IMG: Photo - Petra Lauwers]

[H3] Petra Lauwers
Head of Experience Development Belgium

Book a call

Close

[H3] Petra Lauwers
Head of Experience Development Belgium

Leading commercial with class. She spots opportunities and turns them into reality. Petra transforms potential into sustainable value through market insights & decisive action.

Book a call

[IMG: image Stan Lahaije]

[H3] Stan Lahaije
Data Analyst The Netherlands

Book a call

Close

[H3] Stan Lahaije
Data Analyst The Netherlands

The perfect blend of analytical mind and creative talent. Stan uncovers insights hidden in data, transforming complex numbers into smart strategies that drive real business impact.

Book a call

[IMG: image Ward Enckhof]

[H3] Ward Enckhof
Head of Brand Campaign & Identity The Netherlands

Book a call

Close

[H3] Ward Enckhof
Head of Brand Campaign & Identity The Netherlands

Ward brings decisive action and clarity to every project. As Client Service Director, he combines natural client intuition with operational excellence in creative productions with Joe Public

Book a call

[IMG: image Youri Harmsen]

[H3] Youri Harmsen
Strategy Director

Book a call

Close

[H3] Youri Harmsen
Strategy Director

Our Strategy Director transforms complex brand challenges into clear, actionable paths. He unites analytical thinking with creative sensitivity to create genuine impact and sustainable growth.

Book a call

[H2] The work says it all

Releated tag
Data

List of releated tags
Data

AkzoNobel
[H3] One Pixel, 1500 Domains: AkzoNobel's First-Party Data Strategy

[IMG: Akzo website cover image featuring their]

Releated tag
Social Media & Content

List of releated tags
GEO
Performance Marketing & Media
Social Media & Content

Nissan
[H3] How We Helped Nissan Generate 500,000 Social Media Engagements

[IMG: Red and black Nissan vehicle suspended on platform above city skyline and clouds, creating dramatic aerial promotional imagery.]

Releated tag
Performance Marketing & Media

List of releated tags
Brand Campaign
& Identity
Performance Marketing & Media

Neckermann
[H3] The 74% Revenue Boost: Neckermann's Journey from Traditional to Digital

[IMG: An online Neckermann ad of a smiling woman in sunglasses on a colorful inflatable in the ocean. Text reads in Dutch ‘For elke vacation fan, there is Neckermann’.]

Releated tag
Experience Development

List of releated tags
Customer Experience
Experience Development
SEO & CRO
Strategy

Group S
[H3] Cutting Navigation Time by 50%: Group S's User-Centered Website Redesign

[IMG: Hand holding a smartphone displaying the GroupS mobile app interface with informational cards on a green background.]

Releated tag
AI

List of releated tags
AI
Brand Campaign
& Identity
Customer Experience

Ethias
[H3] From Flat to Feeling: How AI Breathed Life into Ethias's Brand Mascots

[IMG: An Ethi character from Ethias, created through AI. It’s a young black woman with dark curly hair, wearing a pink beanie, sunglasses, a colorful scarf and a blue sweater with white flowers.]

Releated tag
Customer Experience

List of releated tags
Customer Experience
Experience Development
Strategy

Bridgestone
[H3] From Product Pages to Complete Journeys: Redesigning Bridgestone's Digital Experience

[IMG: Bridgestone key visual with a sleek silver car speeds around a curvy mountain road, leaving light trails amid a serene mountainous backdrop]

Discover all cases

[H2] Our core

B-Corp

Innovation & Technology

Accessibility

[H3] Being B Corp Certified (and why it’s a big deal)
We're proud to be B Corp certified, using business as a force for good. This isn't just a badge. It's our commitment to balance purpose and profit, creating positive impact for our people, communities, and the planet.
We've joined a global movement of companies redefining success beyond financial metrics, proving that ethical business is good business.
Read more

[IMG: b-corp-banner]

[H3] Where innovation meets impact
We're problem solvers who speak in code. Our digital powerhouse blends cutting-edge tech with human creativity, breaking through today's limitations to solve tomorrow's challenges.
From AI-powered brand characters to human-like voice technology, we turn complex problems into elegantly simple solutions.
Read more

[IMG: An illustration of two professionals analyzing data on a large screen, one pointing at graphs while the other examines with a magnifying glass.]

[H3] Including accessibility by default
We believe digital experiences should work for everyone. Our commitment to accessibility means we design and build with all users in mind—regardless of ability or technology.
By embracing inclusive design principles, we create websites and platforms that aren't just compliant, but truly welcoming. Because when digital works better for those facing barriers, it works better for everyone.
Read more

[IMG: An illustration of a woman in a wheelchair using a laptop surrounded by icons re

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[H1] Our cases

[H2] I'm looking for a case

Filters

Releated tag
Data

List of releated tags
Data

Univé
[H3] Award-winning personalization for 1.8 million Univé members

[IMG: Visual showing a father playing on a sofa with his two young children]

Releated tag
Performance Marketing & Media

List of releated tags
Brand Campaign
& Identity
Performance Marketing & Media
Social Media & Content

Ethias
[H3] Building brand memory for Ethias

[IMG: Ethias new branding]

Releated tag
Brand Campaign
& Identity

List of releated tags
Brand Campaign
& Identity
Performance Marketing & Media
Social Media & Content
Strategy

My Family
[H3] Silver Effie for MyFamily: the human touch that paid off

[IMG: Key visual for the MyFamily Effie case by Springbok Agency, featuring the persona Emily as MyFamily]

Releated tag
Brand Campaign
& Identity

List of releated tags
Brand Campaign
& Identity
Performance Marketing & Media
Social Media & Content
Strategy

Foodbag
[H3] Golden Effie for Foodbag: turning pride into growth

[IMG: Campaign key visual for Foodbag’s Effie Award case by Springbok Agency, showing fresh food ingredients arranged creatively with Foodbag]

Releated tag
Experience Development

List of releated tags
Experience Development

Daikin
[H3] Empowering Daikin with a seamless CMS migration for scalable growth

[IMG: Springbok Agency campaign visual for Daikin, showing a happy mom and her baby in a clean modern interior with a Daikin indoor heating/cooling system in a bright, minimal space.]

Releated tag
SEO & CRO

List of releated tags
SEO & CRO

PostNL
[H3] How a smart content hub for PostNL unlocked 800% more clicks

[IMG: Automated guided vehicles (AGVs) with orange tops and blue bases move efficiently along tracks in a large, modern PostNL fulfillment warehouse, demonstrating advanced logistics automation.]

[H2] Talking is better than scrolling

Get in touch

[H1] Contact us

* Required field

[H2] Our locations

[H3] Amsterdam

info@springbokagency.com

+31 73 303 59 00

Paradijsplein 1
1090 NJ Amsterdam
Netherlands
Google maps

[H3] Brussels

info@springbokagency.com

+32 15 64 86 64

Rue Bara 175
1070 Brussels
Belgium
Google maps

[H3] Den Bosch

info@springbokagency.com

+31 73 303 59 00

Veemarktkade 8
5222 AE 's-Hertogenbosch
Netherlands
Google maps

[H3] Ghent

info@springbokagency.com

+32 15 64 86 64

Charles de Kerchovelaan 14
9000 Ghent
Belgium
Google maps

[H3] Mechelen

info@springbokagency.com

+32 15 64 86 64

Bautersemstraat 68
2800 Mechelen
Belgium
Google maps

[H3] Joe Public Amsterdam

info@joepublic.nl

+31 20 760 0877

Paradijsplein 1
1093 NJ Amsterdam
Netherlands
Google maps

[H3] Joe Public Belgium

info@joepublic.be

+32 485 957 105

Bautersemstraat 68
2800 Mechelen
Belgium
Google maps

[H3] Dawn

hello@dawn.nl

+31 20 63 66 921

Baarsjesweg 246 hs
1058 AB Amsterdam
Netherlands
Google maps

[H3] South Africa

basv@joepublic.co.za

+27 (0) 64 614 2748

Nicol Main Office Park, 2 Bruton Road
Bryanston
2129
South Africa
Google maps

[H2] Talking is better than scrolling

Get in touch

[IMG: Accessibility icon]
[H1] Accessibility
We offer audits, advice and support to help you meet accessibility standards and build inclusive digital experiences for everyone — now and in the future.

[H2] Our Accessibility cases

Releated tag
Accessibility

List of releated tags
Accessibility

Engie
[H3] Making accessibility part of ENGIE's energy transition

[IMG: Blue-tinted glass with the Engie logo in white; blurred figures are visible through the glass in a modern building interior.]

Discover all cases

[H2] Our expertises
But what are you trying to solve?

[H3] Accessibility Audits
Evaluate digital products for compliance with accessibility standards and identify barriers for users with disabilities via quick scans or comprehensive audits.

[H3] Accessibility Statement
Helping you draft an accessibility statement that tells users about your commitment to web accessibility, followed standards and intentions etc.

[H3] Accessibility Strategy
Plan long-term approaches integrating accessibility into business goals and digital roadmaps that meet EAA compliance.

[H3] Content Compliance
Improve/ adapt copy and design to become compliant with WCAG 2.2 AA.

[H3] Development & Remediation
Fix existing code and build new accessible features that work seamlessly with assistive technologies.

[H3] Email Accessibility
Check and improve email accessibility on 3 components (design, copy and code).

[H3] Inclusive Design & Copy
Create designs and copy that consider diverse abilities from the start, ensuring usability for all users.

[H3] PDF Accessibility
Help businesses make PDFs accessible and compliant with the most recent standards.

[H3] Training & Workshops
Educate teams on accessibility best practices to maintain inclusive digital experiences.

[H2] Why choose Springbok to help you with Accessibility

A user-centered collaborative approach with you and your team
Comprehensive compliance with WCAG, EEA and other accessibility standards.
Cross-disciplinary teams with UX designers, developers, and content experts.
Sustainable future-prove approach with proactive and early remediation to prevent costly redesigns and legal risks.
Ongoing training & support to maintain accessibility long-term, going beyond the standard mindset.

[H2] Meet the team

[IMG: A Springbok summer barbecue team event with people seated at a long table. Tatiana, part of Springbok, is wearing a red dress and smiles while chatting. The atmosphere is joyful and social.]

[IMG: Twenty-nine female Springbok team members stand in a sunlit room with large windows, smiling and celebrating. Some hold certificates. The mood is joyful and lively.]

[IMG: A group of people enjoy a Springbok team event. A woman in a beige coat smiles near a wooden block game that is falling, next to a vintage van and baskets.]

[IMG: A group of people shopping at a Springbok team event. A smiling woman in a blue top holds a phone and coat, while colorful hats are on display. Relaxed atmosphere.]

[IMG: Outdoor Springbok event at dusk near a brick building with string lights. Groups gather under tents and umbrellas on a grass lawn, creating a lively, social atmosphere.]

[IMG: Outdoor Springbok event with people under a canopy and umbrella near a brick wall. A group is seated, some standing, relaxed and socializing. Tent with warm lights in the background.]

[IMG: Smiling woman in a blue hat, wearing a]

[IMG: A group of Springbok team members having a presentation with an accessbility expert from AnySurfer in a modern conference room, engaged in a presentation displayed on a large screen with laptops and a plant nearby.]

[IMG: A presenter speaks to an engaged audience in the modern, bright Springbok office space in Mechelen, featuring a large screen and greenery.]

View gallery

Close

[H2] Talking is better than scrolling

Get in touch

[H1] Our services

[H2] What help do you need?

[IMG: Accessibility icon]

[H3] Accessibility
We offer audits, advice and support to help you meet accessibility standards and build inclusive digital experiences for everyone — now and in the future.

[IMG: icon person]

[H3] AI
We transform your brand and marketing with AI. Your brand, reimagined to stand out and succeed. We'll guide you in the new era of intelligent creativity.

[IMG: brand campaign and identity icon]

[H3] Brand Campaign
& Identity
We help you build strategic brand platforms, create targeted concepts, and drive business objectives forward.

[IMG: Data icon]

[H3] Customer Experience
Elevating customer satisfaction by designing seamless experiences, backed with research and behavioural science.

[IMG: Data icon]

[H3] Data
We turn complex data into clear insights you can actually use, helping you make smarter decisions for your business.

[IMG: experience development icon]

[H3] Experience Development
We design and build scalable digital experiences that don’t just function—they inspire, engage, and drive impact.

[IMG: GEO icon]

[H3] GEO
Channelless search requires GEO.
Generative Engine Optimization makes you discoverable across all AI platforms. We translate your content into conversational content. Start now and gain more organic visibility

[IMG: platforms icon]

[H3] Marketing Automation
We streamline your marketing efforts using data to deliver personalized, timely, and relevant experiences across the customer journey.

[IMG: performance icon]

[H3] Performance Marketing & Media
We maximize your advertising by delivering meaningful campaigns with impactful messages to the right audience at the perfect time.

[IMG: icon]

[H3] SEO & CRO
We increase your online organic visibility in all Search Engines through technical SEO, content optimization, the best CRO practices and strategic A/B testing.

[IMG: content and social icon]

[H3] Social Media & Content
We can help you with your content strategy, creation, social media management, production, and asset design (and much more).

[IMG: strategy icon]

[H3] Strategy
We develop integrated brand-, marcom- & digital strategies to grow your business on the short term and on the long term.

[H2] Get in touch to make it real.

Pick a brain. Start a project. Make it happen.

[IMG: image Alyona]

[H3] Alyona Matvieieva
UX & IAAP Certified Accessibility Expert

Book a call

Close

[H3] Alyona Matvieieva
UX & IAAP Certified Accessibility Expert

Book a call

[IMG: image Anne-Marie de Jong]

[H3] Anne-Marie de Jong
Senior SEO & CRO specialist The Netherlands

Book a call

Close

[H3] Anne-Marie de Jong
Senior SEO & CRO specialist The Netherlands

Findability is Anne-Marie’s jam. Our SEO queen & visionary leader understands how brands grow online, translating insights into concrete, high-performing plans that deliver lasting results.

Book a call

[IMG: image Gerrit van Leeuwen]

[H3] Gerrit van Leeuwen
Head of Marketing Automation The Netherlands

Book a call

Close

[H3] Gerrit van Leeuwen
Head of Marketing Automation The Netherlands

Our digital navigator. As Client Service Director for Platforms, Gerrit transforms ambitious ideas into tangible outcomes, guiding clients through digital landscapes with confidence & clarity.

Book a call

[IMG: image Jens Standaert]

[H3] Jens Standaert
Head of Marketing Automation & Data

Book a call

Close

[H3] Jens Standaert
Head of Marketing Automation & Data

Commercial talent personified. Jens seamlessly bridges strategy & execution, making marketing automation future-proof while connecting people with technology through quality-driven thinking.

Book a call

[IMG: image Joeri Vanpoucke]

[H3] Joeri Vanpoucke
Head of Social, Performance & SEO Belgium

Book a call

Close

[H3] Joeri Vanpoucke
Head of Social, Performance & SEO Belgium

Performance precision with a human touch, that’s Joeri. As Cell Lead Performance, he guides with clear objectives & measurable ambitions, focusing on client growth & performance optimization.

Book a call

[IMG: image Julie Ketels]

[H3] Julie Ketels
Account Manager AI

Book a call

Close

[H3] Julie Ketels
Account Manager AI

The vital link between clients and our teams. As Client Service Manager, Julie ensures smooth collaboration & lasting relationships through her eye for detail & strong communication skills.

Book a call

[IMG: Image Jurg Jacobs]

[H3] Jurg Jacobs
Marketing Analytics Specialist The Netherlands

Book a call

Close

[H3] Jurg Jacobs
Marketing Analytics Specialist The Netherlands

Our steadfast data navigator. Jurg turns complex numbers into powerful insights as our Data Analyst, bringing clarity to marketing decisions through his analytical expertise.

Book a call

[IMG: image Kevin Gloudemans]

[H3] Kevin Gloudemans
Head of Performance & Media The Netherlands

Book a call

Close

[H3] Kevin Gloudemans
Head of Performance & Media The Netherlands

Kevin breathes performance marketing. Leading with flair, he combines data intelligence with commercial instinct to create measurable growth based on brand strategy and audience behavior.

Book a call

[IMG: image Murielle Segers]

[H3] Murielle Segers
Head of Brand Campaign & Identity Belgium

Book a call

Close

[H3] Murielle Segers
Head of Brand Campaign & Identity Belgium

Blending empathy with efficiency, Murielle knows exactly what brands need. As Joe Public’s Client Service Director, she builds trust and guides clients toward impactful results with care.

Book a call

[IMG: Photo - Petra Lauwers]

[H3] Petra Lauwers
Head of Experience Development Belgium

Book a call

Close

[H3] Petra Lauwers
Head of Experience Development Belgium

Leading commercial with class. She spots opportunities and turns them into reality. Petra transforms potential into sustainable value through market insights & decisive action.

Book a call

[IMG: image Stan Lahaije]

[H3] Stan Lahaije
Data Analyst The Netherlands

Book a call

Close

[H3] Stan Lahaije
Data Analyst The Netherlands

The perfect blend of analytical mind and creative talent. Stan uncovers insights hidden in data, transforming complex numbers into smart strategies that drive real business impact.

Book a call

[IMG: image Ward Enckhof]

[H3] Ward Enckhof
Head of Brand Campaign & Identity The Netherlands

Book a call

Close

[H3] Ward Enckhof
Head of Brand Campaign & Identity The Netherlands

Ward brings decisive action and clarity to every project. As Client Service Director, he combines natural client intuition with operational excellence in creative productions with Joe Public

Book a call

[IMG: image Youri Harmsen]

[H3] Youri Harmsen
Strategy Director

Book a call

Close

[H3] Youri Harmsen
Strategy Director

Our Strategy Director transforms complex brand challenges into clear, actionable paths. He unites analytical thinking with creative sensitivity to create genuine impact and sustainable growth.

Book a call

[H2] Talking is better than scrolling

Get in touch

[H1] Big tech with even a bigger heart
This is who we are
Springbok is a happy marriage between a digital powerhouse and a creative studio. We run the marketing machine and shape what comes next. We turn strategy into scalable execution, grounded in data, engineered with trusted tech, and brought to life with creativity and care. With a presence in Belgium, the Netherlands, Switzerland, and South Africa, our team operates out of seven offices.The creative part is powered by Springboks creative agencies Joe Public Amsterdam & Joe Public Belgium. Joe Public helps advertisers and brands grow through the power of creativity. What sets Joe Public apart is our unique approach - offering a fixed-rate menu that ensures consistency for all clients. Logical in the rest of the world, revolutionary in advertising. No hidden fees, just fixed prices and award-winning ideas that work.
350+Experts
7Offices
2Continents
1Goal
Our approach
We’re big, but our approach is rooted in small, agile teams driven to help our clients succeed. We are not consultants but co-creatives tearing down the walls between clients and agencies.
Our approach combines creative excellence and digital precision to achieve brand growth through both customer acquisition and retention. We never compromise, we take the best of what there is, always putting your brand’s success at the core of everything we do.
Springbok is where brands come to:
learn and apply the best practices from other brands.
innovate to redefine the status quo.
leap forward to gain a competitive advantage.
scale up their workforce
kickstart new ideas in their organisation.
B corp certified
We take responsibility for using business as a force for positive impact. Our philosophy drives campaigns for forward-thinking brands committed to creating a better future.
The B Corp journey represents a commitment and formal recognition of doing the right things (and doing them right), transforming the agency's practices and aligning actions with values.
Embracing B Corp status is a dedication to positive change, teaming up with like-minded individuals to shape a future where businesses prioritize more than just financial success, reflecting a philosophy of long-term gain across all fronts.

[H2] Our core

B-Corp

Innovation & Technology

Accessibility

[H3] Being B Corp Certified (and why it’s a big deal)
We're proud to be B Corp certified, using business as a force for good. This isn't just a badge—it's our commitment to balance purpose and profit, creating positive impact for our people, communities, and the planet.
We've joined a global movement of companies redefining success beyond financial metrics, proving that ethical business is good business.
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[H3] Where innovation meets impact
We're problem solvers who speak in code. Our digital powerhouse blends cutting-edge tech with human creativity, breaking through today's limitations to solve tomorrow's challenges.
From AI-powered brand characters to human-like voice technology, we turn complex problems into elegantly simple solutions.
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[H3] Including accessibility by default
We believe digital experiences should work for everyone. Our commitment to accessibility means we design and build with all users in mind—regardless of ability or technology.
By embracing inclusive design principles, we create websites and platforms that aren't just compliant, but truly welcoming. Because when digital works better for those facing barriers, it works better for everyone.
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[H2] Springbok Updates

News

[H3] Why real incrementality starts where the platform ends
Platform data only tells half the story. Learn why measuring outside of ad channels is the only way to see if your marketing is driving new growth or just catching existing demand.

01/04/2026

Stan Lahaije

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Download

[H3] Email Marketing Framework Essentials
The most important frameworks, ready to use. As seen during the UBA “Email Marketing Strategy Masterclass”

PDF

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[H3] Digital Accessibility: no one left outside
Your guide to navigating the European Accessibility Act with confidence, making sure no one is left outside.

PDF

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News

[H3] Springbok becomes the digital partner of the National Lottery.
We are thrilled to announce that Springbok is the new digital partner for the Belgian National Lottery. We become responsible for the digital production and the optimization of digital campaign assets.

17/03/2026

Tim Vergouts

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[H2] What we stand for

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[H3] No Compromise on Positive Growth
We believe in a kind of growth that lifts everyone. That includes our people, clients, communities, and the planet. By blending digital precision with creative strength, we focus on delivering meaningful results. Sustainability, inclusivity, and social responsibility are not extras. They form the foundation of how we operate.

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[H3] People First, Always
We built Springbok to be a place where talent thrives, not just performs. Respect for people and their lives, both in and outside of work, is woven into everything we do. We create room for real connection, personal growth, and joy in the journey. Because doing great work should feel great too.

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[H3] Direct to Expertise
You connect directly with the experts who make things happen. We keep collaboration simple and efficient by bringing you closer to the people doing the work. Whether it’s data, design, media, or another expertise, our specialists are accessible and involved. It’s a partnership that feels seamless, like your dream team is already in the room with you.

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[H3] Customer-Centric
At Every Step Your challenge becomes the foundation for our approach. Everything we do is aligned with your needs, not just within one service but across our entire offering. You can expect clear communication, strong collaboration, and solutions that truly fit.

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[H3] Creative and Digital
Fully Integrated We never choose between bold ideas and precise data. Instead, we combine them. Strategy, creativity, performance, and technology come together in a seamless flow. This integration leads to cohesive marketing that performs and resonates.

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[H3] Cell-Driven and People-Powered
Springbok is built around agile, entrepreneurial teams we call cells. Each team is responsible for its mission, its outcomes, and its progress. This model fuels a sense of energy, responsibility, and adaptability that you can experience first-hand.

[H2] Contact us

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[H2] Our locations

[H3] Amsterdam

info@springbokagency.com

+31 20 760 0877

Paradijsplein 1
1090 NJ Amsterdam
Netherlands
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[H3] Brussels

info@springbokagency.com

+32 15 64 86 64

Rue Bara 175
1070 Brussels
Belgium
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[H3] Den Bosch

info@springbokagency.com

+31 73 303 59 00

Veemarktkade 8
5222 AE 's-Hertogenbosch
Netherlands
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[H3] Ghent

info@springbokagency.com

+32 15 64 86 64

Charles de Kerchovelaan 14
9000 Ghent
Belgium
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[H3] Mechelen

info@springbokagency.com

+32 15 64 86 64

Bautersemstraat 68
2800 Mechelen
Belgium
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[H3] Joe Public Amsterdam

info@joepublic.nl

+31 20 760 0877

Paradijsplein 1
1093 NJ Amsterdam
Netherlands
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[H3] Joe Public Belgium

info@joepublic.be

+32 485 957 105

Bautersemstraat 68
2800 Mechelen
Belgium
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[H3] Dawn

hello@dawn.nl

+31 20 63 66 921

Baarsjesweg 246 hs
1058 AB Amsterdam
Netherlands
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[H3] South Africa

basv@joepublic.co.za

+27 (0) 64 614 2748

Nicol Main Office Park, 2 Bruton Road
Bryanston
2129
South Africa
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[H2] Talking is better than scrolling

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