Training Example: Stacker – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Brand stories worth citing, from newsrooms to AI search
Stacker syndicates brand editorial stories across 3,000+ vetted publishers, building the credibility signals AI engines prioritize, and giving news outlets editorial-ready content at no cost.

For Brands
·
Build authority

For Publishers
·
Cover more beats

[IMG: Redfin]

[IMG: MSN]

3,000+
news outlets

60k+
stories distributed

239%
avg AI visibility lift

For Brands

[IMG: Brand_01]

1. Submit your story
Submit a story that passes our editorial standards, optimized for AI reach.

[IMG: Brand_02]

2. We syndicate it
Stacker distributes your content to 3,000+ vetted news publishers.

[IMG: Brand_03]

3. Earn coverage & AI citations
Your story earns 50+ placements on trusted domains on average.

Explore the brand experience →

For Publishers

[IMG: Publisher_01]

1. Access the story library
Browse Story Hub or connect feeds directly to your CMS.

[IMG: Publisher_02]

2. Choose your content
Filter by topic, beat, and editorial calendar.

[IMG: Publisher_03]

3. Grow your audience
Publish quality content at no cost and watch engagement climb.

Explore the publisher experience →

Brand Partners

It's a long-term bet that's already paying off. Brand mentions and syndication are becoming key factors in what LLMs decide to reference. Working with Stacker helps us get ahead of that curve.

[IMG: Range]

Tony Molina
Head of Content · Range

Stacker has helped us scale links to high-authority domains in a way we could never do manually. It's been critical in lifting rankings for our new verticals.

[IMG: way-logo]

Ryan Becker
VP of Growth Marketing · Way.com

Publisher Partners

Stacker is the partner we work the closest with. What stands out is their willingness to adapt — when we give feedback, the content genuinely shifts, and then we see the results.

[IMG: Gray_logo]

Debra Worley
Digital Content News Director · Gray Media

It's just so simple to be able to reach so many people, and that's been a huge help for us this year.

[IMG: Seattle Medium Logo]

Josiah Scott
Digital and Social Media Manager · Seattle Medium

Read case studies →

The Research

[H2] AI search cites Stacker-distributed content 2.4× more

An independent study of 10,000 AI-generated responses found that content distributed through Stacker was cited 2.4× more often than when that content is published only on brand-owned domains.

Read the full study →

[IMG: Study Results]

For Content Partners

[H3]
Distribution's Compounding Effect: Creating Citations That Wouldn’t Otherwise Exist

For Content Partners

[H3]
When AI-Driven Discovery Needs to Become a Brand Priority

For Content Partners

[H3]
How Marketers Can Create News Publishers Care About

[H1] Your editorial content deserves an audience.
Stacker distributes brand-funded stories as native editorial across 3,000+ vetted news publishers, building the credibility signals that drive AI citations, backlinks, and lasting brand authority.

Request a demo

See how it works

"The top 10 sacrifices Americans make to afford housing today"
Oct 15, 2025

[IMG: Yahoo]
Yahooyahoo.com
DR 94
Published

[IMG: MSN]
MSNmsn.com
DR 92
Published

[IMG: AOL]
AOLaol.com
DR 91
Published

[IMG: Miami Herald]
Miami Heraldmiamiherald.com
DR 86
Published

[IMG: Sacramento Bee]
Sacramento Beesacbee.com
DR 86
Published

[IMG: Kansas City Star]
Kansas City Starkansascity.com
DR 82
Published

[IMG: Yahoo]
Yahooyahoo.com
DR 94
Published

[IMG: MSN]
MSNmsn.com
DR 92
Published

[IMG: AOL]
AOLaol.com
DR 91
Published

[IMG: Miami Herald]
Miami Heraldmiamiherald.com
DR 86
Published

[IMG: Sacramento Bee]
Sacramento Beesacbee.com
DR 86
Published

[IMG: Kansas City Star]
Kansas City Starkansascity.com
DR 82
Published

Total pickups
359

Trusted by

[IMG: Comerica]

[IMG: Hims & Hers]

[IMG: Paylocity]

[IMG: CarMax]

[IMG: Redfin]

[IMG: ZoomInfo]

[IMG: DoorDash]

[IMG: SoFi]

[IMG: Ally Financial]

[IMG: Credit Karma]

[IMG: Way.com]

[IMG: BriteCo]

3,000+
news outlets in the network

50+
average placements per story

2.4x
more AI citations than brand alone

97%
of stories earn AI citation

[H3] Content forgotten after publication
You spend real resources producing high-quality editorial. It lives on your blog, gets one email send, and disappears, never reaching the broader audiences it deserves.

[H3] Traditional PR is unpredictable
One-to-one pitching is slow, expensive, and hit-or-miss. Even great stories get rejected. You can't build consistent brand authority on a model this fragile.

[H3] AI search ignores content without third-party validation
ChatGPT, Perplexity, and Google AI Overviews favor content that's cited across trusted, independent sources. Stories confined to your own domain rarely make the cut.

[IMG: Brands How it works 1]

Submit your story
Share a data-driven, newsworthy piece through the Stacker platform. Our editorial team reviews it for journalistic standards and brand safety, and works with you to optimize it for maximum pickup.

[IMG: Brands How it works 2]

We distribute it to 3k+ publishers
Your story flows through Stacker's dynamic newsfeeds to a vetted network of local, regional, and national news outlets. Every publisher is reviewed for brand safety. Stories appear natively, not in sponsored sections.

[IMG: Brands How it works 3]

Earn AI citations, backlinks, and brand authority
Each placement builds credibility signals AI search engines prioritize. Your story earns bylined coverage on trusted domains, the kind that moves rankings, triggers AI citations, and compounds over time.

[IMG: Brands How it works 4]

Measure every pickup, in real time
Stacker's analytics dashboard shows you where your story ran, how it performed, and what it means for your brand — including AI citation tracking. No black-box reporting.

"Stacker has helped us scale links to high-authority domains in a way we could never do manually. It's been critical in lifting rankings for our new verticals and pushing our insurance pages from not ranking to being on page 5 and climbing."

Ryan Becker
VP of Growth Marketing

[IMG: way-logo]

18,986total placements
7.85Mreaders reached
+30%organic traffic

"It's a long-term bet that's already paying off. Brand mentions and syndication are becoming key factors in what LLMs decide to reference. Working with Stacker helps us get ahead of that curve."

Tony Molina
Head of Content

[IMG: Range]

4,250+total placements
561Kreaders reached
650+DR75+ placements

"Stacker has been a real catalyst for us, bridging the gap between SEO and PR. We're getting bylined placements on outlets we'd never have reached through traditional outreach, and it's moving the needle on the metrics that matter."

Michael Farr
Senior Marketing Manager, SEO

[IMG: paylocity-logo]

1,015total placements
7.85Mreaders reached
3 mo.to results

"For startups or content-heavy organizations, Stacker is a great addition to your standard PR strategy. The volume and quality of placements you get would be impossible to replicate manually at any reasonable cost."

Jess Pelini
Head of Brand Marketing

[IMG: turbotenant-logo]

4,300+total placements
546Kreaders reached
256avg pickups/article

Read case studies →

[IMG: flexibility-scalability-icon]

[H3] Authority at Scale
Turn a single story into 50+ native editorial placements across local, regional, and national newsrooms, without a PR team, an agency retainer, or one pitch email. Your brand appears alongside trusted journalism, not in sponsored slots.

[IMG: verified]

[H3] Authentic Engagement
Stories distributed natively perform like editorial: readers don't know they're sponsored because they're not. They're reviewed by real journalists and published on merit. The result is genuine reach with audiences who are already engaged.

[IMG: measure-4]

[H3] Measurable Impact
See exactly where your story ran, how many pickups it earned, and which publishers drove the most engagement, with story performance reporting in as few as 5 business days. No guessing, no vague impressions metrics.

[IMG: data driven]

[H3] Data-driven Optimization
Stacker's editorial team combines AI-powered insights, publisher data, and seasonal trends to package each story for maximum pickup. Over time, you learn exactly which formats, angles, and topics resonate, and your content keeps improving.

[IMG: ai]

[H3] GEO & AI Search Visibility
ChatGPT, Perplexity, and Google AI Overviews draw citations from trusted publisher domains. Stacker's network is built from exactly these sources. With 97% of stories earning at least one AI citation, you're not just ranking: you're being cited.

The Research

[H2] Your story earns 2.4× more AI citations with Stacker.

We tested 87 stories from 39 brands across 8 AI platforms. Stacker's publisher network more than triples standalone brand reach, and 97% of syndicated stories earned at least one AI citation from ChatGPT, Perplexity, or Google AI Overviews.

Read the full study →

[IMG: Study Results]

Core
Core
For brands just getting started with earned distribution — a simple, low-risk way to test your strategy, learn what resonates, and prove early ROI.
Up to 1 story / monthBasic content planningNative distribution to 3,000+ sites14-day pickup reportGeneral insights & benchmarksBasic account support

Request a Demo →

Most Popular
Growth
Growth
For brands publishing consistently that need a reliable earned distribution engine with guaranteed reach, strategic planning, and faster insights.
Up to 2 stories / monthQuarterly story roadmapsNative distribution to 3,000+ sites10-day pickup reportAccess to Sparks: personalized insights2× expanded reporting insightsDedicated account support4× on-demand strategy supportAI citation tracking

Request a Demo →

Scale
Scale
For brands that operate like a full newsroom — requiring high-volume distribution, rapid analytics, hands-on strategic partnership, and advanced brand authority tracking.
Up to 3 stories / monthMonthly story roadmapsNative distribution to 3,000+ sites5-day initial pickup reportAccess to Sparks: personalized insights4× expanded reporting insightsDedicated account manager8× on-demand strategy supportAI citation tracking

Request a Demo →

Are you a small business?
Get in touch here
and we can intro you to our partner for a budget-friendly way to utilize Stacker.

Feature
Stacker Connect
Traditional PR
Sponsored Content
Owned content

Native editorial placement

Scales to 50+ placements per story

Builds AI citation signals (GEO)

Predictable, measurable ROI

High-authority backlinks

For Content Partners

[H3]
Distribution's Compounding Effect: Creating Citations That Wouldn’t Otherwise Exist

For Content Partners

[H3]
When AI-Driven Discovery Needs to Become a Brand Priority

For Content Partners

[H3]
How Marketers Can Create News Publishers Care About

[H1] Grow engagement with stories your readers will trust.
Stacker delivers free, journalist-vetted, data-driven stories straight to your newsroom. Ready to publish, formatted for your CMS, and optimized for the topics your audience cares about.

Request a demo

See how it works

All Topics
Finance
Health
Housing
Work

Finance
Where rents are dropping fastest right now
Ready to publish · Data + photos included
✓ Vetted
Publish

Health
Why Americans aren't sleeping enough
Ready to publish · Data + photos included
✓ Vetted
Publish

Work
The jobs going remote at record pace
Ready to publish · Data + photos included
✓ Vetted
Publish

Housing
What families give up to afford a home
Ready to publish · Data + photos included
✓ Vetted
Publish

Economy
Cities where inflation hit hardest in 2024
Ready to publish · Data + photos included
✓ Vetted
Publish

Education
Where teacher pay has risen the most
Ready to publish · Data + photos included
✓ Vetted
Publish

Finance
Where rents are dropping fastest right now
Ready to publish · Data + photos included
✓ Vetted
Publish

Health
Why Americans aren't sleeping enough
Ready to publish · Data + photos included
✓ Vetted
Publish

Work
The jobs going remote at record pace
Ready to publish · Data + photos included
✓ Vetted
Publish

Housing
What families give up to afford a home
Ready to publish · Data + photos included
✓ Vetted
Publish

Economy
Cities where inflation hit hardest in 2024
Ready to publish · Data + photos included
✓ Vetted
Publish

Education
Where teacher pay has risen the most
Ready to publish · Data + photos included
✓ Vetted
Publish

Published by

[IMG: Cox Media Group]

[IMG: Lee Enterprises]

[IMG: McClatchy]

[IMG: MSN]

[IMG: AOL]

[IMG: Gray Media]

[IMG: Las Vegas Review-Journal]

[IMG: Seattle Medium]

[IMG: The Times Weekly]

[IMG: Indigraf]

[IMG: Blox Digital]

[IMG: Allen Media Broadcasting]

[IMG: Yahoo!]

300+
newsroom-ready stories every month

75+
filters to curate content

∞
feeds to match your newsroom's exact needs

[H3] Not enough hours in the day
Your reporters are talented, but there are only so many stories one team can produce. Beats go undercovered, evergreen topics get pushed to the backlog, and the pressure to publish fresh content every day never lets up.

[H3] We deliver feature stories that matter to your audience
AP and Reuters are built for breaking news. But your readers care about personal finance, health trends, career advice, climate, and dozens of topics that wire services rarely cover with depth or diversity.

[H3] Ad revenue is shrinking, but your growth goals aren't
Display ad revenue has been declining for years, and most newsrooms are doing more with fewer people. Every pageview matters. You need content volume that drives traffic without adding to your cost base.

[IMG: Publishers How it works 1]

Browse a library of ready-to-publish stories
Log in to Story Hub and search thousands of journalist-vetted, data-driven stories by topic, beat, location, or keyword. Filter for what your audience cares about today. Every story is human-written, fact-checked, and formatted for publishing.

[IMG: Publishers How it works 2]

Set up a Newsfeed that fits your CMS
Stacker Newsfeeds deliver a curated stream of stories directly into your workflow. Choose your topics and formats. Stories arrive formatted and tagged, ready to go live with minimal editing. Integrates with most major CMS platforms via RSS.

[IMG: Publishers How it works 3]

Get Story Alerts for the beats that matter most
Never miss a story that's right for your audience. Story Alerts notify your editorial team the moment new content is published in your priority categories. You control the frequency, format, and topics, so your inbox stays focused.

[IMG: Publishers How it works 4]

Track what resonates with your readers
Publisher analytics show you which stories drive the most engagement, page views, and return visits. Learn what your audience responds to and refine your content mix over time, all without adding headcount.

[IMG: time-is-money]

[H3] Save time without cutting corners

Add ready-to-publish, data-driven stories to your calendar in minutes. Each piece arrives fully formatted with images, so your editors spend time on high-value decisions, not editing wire copy. What used to take hours takes minutes.

[IMG: growth-svgrepo-com (1)]

[H3] Grow your top-of-funnel audience

Fresh, engaging stories bring in new readers who might not have found you otherwise. Stacker stories are built around topics people are actively searching for, giving your site a steady stream of shareable, discoverable content that compounds over time.

[IMG: verified-svgrepo-com]

[H3] Stay credible with your audience

Every story goes through the same editorial review process. No hidden sponsorships, no misleading framing. Stacker stories publish natively alongside your editorial content because they meet the same bar.

[IMG: flexibility-scalability-icon]

[H3] Adapt to how audiences discover news

AI search, social feeds, and platforms reward publishers with consistent, high-quality output. Stacker makes it easier to stay active across beats you'd otherwise leave uncovered, so your newsroom remains competitive in a landscape that rewards volume and freshness.

[IMG: unlocked-document-svgrepo-com]

[H3] Zero cost, no strings attached

Stacker is completely free for publishers. There are no subscriptions, no per-story fees, and no minimum commitments. Brands fund the content as part of their distribution strategy. Publishers get the benefit, at no cost to the newsroom.

"Stacker is the partner we work the closest with. What stands out is their willingness to adapt. When we give feedback, the content genuinely shifts, and then we see the results. I've used one or two Stacker stories every week this quarter, and each one has performed for us."

Debra Worley
Digital Content News Director, Gray Media

[IMG: Gray_logo]

11.5M+total views across the network
100K+views from a single story
10,900+story pickups

"It's just so simple to be able to reach so many people, and that's been a huge help for us this year. It's been such a difficult media market, and it's really helpful to know we've got this new network we can continue to grow in."

Josiah Scott
Digital and Social Media Manager, Seattle Medium

[IMG: Seattle Medium Logo]

62,000+total views generated
275+story pickups
2.5xhigher local engagement

Read case studies →

Loading articles…

The Research

[H2] The stories editors pick aren't always the ones readers want.

Stacker analyzed millions of data points across 3,000+ newsrooms to find the gap between what publishers greenlight and what audiences actually engage with. The findings reveal a clear pattern: content that addresses real, everyday problems consistently outperforms content chosen on instinct or trend alone.

Read the full study →

[IMG: Publisher Study Results]

Story Hub
Search and browse the full Stacker library
A searchable, filterable library of 10,000+ journalist-reviewed articles. Browse by topic, audience, location, or keyword. Preview, edit, and publish in a single workflow.

Full-text search across all topics

Preview stories before publishing

Photos, data, and formatting included

CMS ready

Request a demo

Most Used

Newsfeeds
Stories delivered directly to your CMS
Set up a curated RSS or API feed that drops Stacker stories directly into your publishing workflow. Choose topics, set frequency, and let new content arrive automatically.

RSS and API integration options

Topic and location filters

Compatible with most major CMS platforms

Automatic formatting on delivery

Editorial review before publishing

Request a demo

Story Alerts
Be first to know when your story arrives
Personalized email or Slack notifications the moment a new article lands in your priority beats. You can stay on top of relevant content without having to check Story Hub.

Email and Slack delivery options

Customizable by topic and location

Frequency controls (instant, daily digest)

Multiple team members supported

Request a demo

Feature
Stacker Newswire
AP / Reuters Wires
Freelance Writers
Content Agencies

Free for publishers

Ready to publish, no editing required

Diverse topics and beats covered daily

Data-driven, original sourcing

CMS / RSS integration

For Content Partners

[H3]
Distribution's Compounding Effect: Creating Citations That Wouldn’t Otherwise Exist

For Content Partners

[H3]
When AI-Driven Discovery Needs to Become a Brand Priority

For Content Partners

[H3]
How Marketers Can Create News Publishers Care About

[H1]
Case Studies

See how the most innovative organizations are driving earned media at scale with Stacker.

Publishers

[H2] How Lodestar Media Doubled Its Pageviews and Drove 1.7M+ Views from Stacker — Without Pulling Reporters Off Local Journalism

Marketing & Advertising

[H2] 3,400+ Pickups: How Idea Grove Built Earned Media Into Its AI Visibility Model

Marketing & Advertising

[H2] 2,500+ Pickups in One Quarter: How Stacker Amplifies Caliber Corporate Advisers' Earned Media Efforts Without Adding Headcount

Publishers

[H2] 100K+ Views from a Single Story: How Gray Media Leverages Stacker to Scale Without Sacrificing Trust

Publishers

[H2] Scaling Quality: How The Seattle Medium Drove 62K+ Views and 2.5× Higher Local Engagement

Nonprofit/Charity

[H2] How a Non-Profit Publication Scaled their Reach to Hit 160,000+ Readers

Financial Services

[H2] How Range Captured 4,250+ Earned Pickups and GEO-Ready Authority with Stacker

Marketing & Advertising

[H2] 3600+ Pickups and Counting: How elk Marketing Uses Stacker Across Clients to Prove Content ROI

Real Estate

[H2] How TurboTenant Scaled Brand Awareness Through Earned Media with 4,000+ Placements

Automotive Technology & Services

[H2] Driving SEO and GEO Results with Earned Media: How Way.com Scaled with Stacker