Training Example: Victorious – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] STRATEGIES ENGINEERED FOR AI VISIBILITY

[H1] Built for the next generation of search.

Our research-driven strategies evolve alongside search, helping brands stay visible across Google, AI experiences, and emerging discovery platforms.

Get pricing

[H2] Trusted by leading brands.

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[IMG: GE Digital]

[IMG: Delta Dental]

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[IMG: Salesforce]

[H2] RANKINGS ARE JUST THE START

[H3] We tie every action to your goals.

SEO strategies stall when teams optimize pages in isolation. Our SEO services agency coordinates every initiative around the products and services you sell to strengthen your credibility and guide buyers toward conversion.

[H4]
Scale With Structure

Our SEO agency services are customized for your industry and organized around your core offerings. Whether in traditional SERPs or AI-powered search, we make sure you show up from first search through purchase.

[H4]
Strengthen Trust Signals

We reinforce credibility by closing competitive gaps, amplifying expertise signals, and structuring pages so search systems understand what you do and recognize your authority.

[H4]
Turn Visibility Into Revenue

We connect supporting content, technical execution, and authority signals in one integrated system, supporting discovery and conversions across existing and emerging search platforms.

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[H2] 183+ Awards

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[H2] 119 Reviews

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[H2] 600+ brands served

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[H2] Integrated Search Services Built for Business Growth

We align strategy to your highest-value products and services, strengthening the entity associations that help search systems recognize your brand in commercial searches across traditional and AI search.

[H3] Four service pillars. One connected strategy.

[H3]
SEO Services

We align all SEO work to your core offerings, track qualified traffic, conversions, and ROI, then prioritize the initiatives with the strongest business impact. The result is focused execution that supports your goals.

View SEO Services

[H3]
AEO Services

We improve AI retrievability and increase your chances of appearing in AI-generated answers. Structured content, clear entity signals, and strategic schema help search systems interpret and summarize your expertise.

View AEO Services

[H3]
Content Services

We develop content clusters around your commercial priorities and strengthen entity connections across your site. Each asset answers common buyer questions, supports key pages, and guides customers toward conversion.

View Content Services

[H3]
Technical SEO

We implement technical fixes, UX improvements, and site updates that help search systems crawl and interpret your site. From architecture to structured data, each change supports visibility and clearer paths to conversion.

View Technical SEO Services

[H2] MODERN SEARCH DEMANDS MORE THAN TACTICS

[H3] Designed for discovery today.

Organic search remains one of the strongest drivers of high-conversion traffic and long-term growth. But meaningful visibility in today’s digital marketing space requires more than optimizing individual pages or chasing rankings.Search systems evaluate expertise across topics, entity relationships, and credibility signals that extend beyond a single URL.Our approach reflects that shift. SEO, content, technical, and web services work together as one coordinated system organized around your primary products and services.That coordination extends into AI-powered search. We optimize for AI Overviews and LLM-generated answers so your brand appears wherever your customers seek information.With Victorious, you gain a team of SEO specialists, content strategists, and technical experts who prioritize work based on opportunity and performance data.Success is measured by business outcomes, not rankings alone, helping your brand earn durable visibility that drives qualified traffic and revenue to generate real business growth.

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Page 1 Keywords

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Page 1 Keywords

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Tracked Keyword Growth

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"Student Loan Refinance"

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"Student Loan Refinance"

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Snippet for "Types of Cryptocurrencies"

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Featured

Snippet for "Types of Cryptocurrencies"

[H3] SoFi’s move into broader financial markets created new pressure to connect with high-intent searchers exploring loans, credit, and banking beyond its original niche.

Read Case Study

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200
%
Organic Revenue YoY

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0
%

Organic Revenue YoY

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%
Organic Sessions

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%

Organic Sessions

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1
For "cargo shorts men"

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0

For "cargo shorts men"

[H3] Apparel discovery shifted online and competition for shopper attention intensified, leaving UNIONBAY with the challenge of staying visible and relevant in a crowded retail landscape.

Read Case Study

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847
%
Goal Completions YoY

↑
0
%

Goal Completions YoY

[H2] ↑
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%
Page One Keywords

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%

Page One Keywords

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Positive Google SERPs Movement

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K
Campaign Clicks

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Campaign Clicks

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M
Campaign Impressions

0
M

Campaign Impressions

[H3] As Agora navigated a strategic rebrand and multiple product launches, rising PPC acquisition costs put pressure on them to find a more predictable way to reach developers.

Read Case Study

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104
%
Organic Traffic

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0
%

Organic Traffic

[H2] ↑
252
%
Organic Clicks

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0
%

Organic Clicks

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284
%
Organic Impressions

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0
%

Organic Impressions

[H2] ↑
70.4
%
Total Ranking Keywords

↑
0
%

Total Ranking Keywords

[H3] With multiple business initiatives competing for attention, ServiceMax from GE Digital needed a stronger search foundation that wouldn’t pull focus from internal stakeholders.

Read Case Study

[H2] You've seen how we think. Now see what we can do.

Tell us where your business needs to go and we'll show you how search gets you there.

Schedule a call now

[H2] why choose victorious?

[H2] We're a full-service
SEO marketing company.

Many agencies offer digital marketing services as a collection of disconnected tactics. We offer intentional integration. Our model brings strategic planning, content development, and technical execution together into one disciplined framework, so your strategy produces consistent business results.

Pioneering AI Search

Data-Driven Strategy

Invested in Your Growth

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Our technology team runs structured experiments to understand how AI search surfaces information and how brands earn visibility within it — from retrieval signal testing and retrievability modeling to entity-clarity scoring. This research directly informs every strategy we build.

“What sets this team apart is their fearless approach to transparency and their forward-looking technical expertise.They don't just follow the current SEO playbook; they are actively writing the one for 2026.”

[IMG: smallbusiness our way of working 2]

Every recommendation has a rationale, and every initiative maps to an opportunity. We prioritize based on potential impact and unify SEO and AI search reporting — tracking qualified traffic, conversions, revenue contribution, and citation visibility — so your stakeholders can see exactly how search contributes to growth.

“Victorious has helped increase our company’s revenue tenfold, and our ROI is excellent. The quality of work Victorious provides for the cost is really great, their customer service is also top-notch and is one of the reasons we want to stay with them, on top of their performance.”

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We operate as an extension of your marketing team, collaborating with your content, technical, product, and leadership stakeholders to build a search strategy that supports your business goals.

“Our search rankings soared, including top-slot rankings for some of our most important business functions, making us far more discoverable to potential prospects. I’m most impressed with their incredible customer service and hands-on account management.”

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[H3] Since we started with Victorious our ROI has been in the thousands. I’d say we’ve had a 1,100% increase in organic traffic. One of our biggest accomplishments with Victorious has been targeting the keyword “background check” in all of America. Before, we were probably in the 50th–60th position. After a couple of months with Victorious, we were ranking number one. In summary, we've had some pretty big wins with them.

— Sterling

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[H3] Victorious works hard to ensure our goals are met (and aligned with our overall business strategy). For them, it’s about more than SEO. It’s about how that SEO marries to our larger content and digital goals.

— Eide Bailly

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[H3] We're impressed by their attentiveness to our needs and requests, and overall client relationship management. We feel like Victorious is part of our team and as invested in the success of our project as we are, if not more than us.

— University of Miami

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[H3] Our company operates in an advanced technical industry. With Victorious our website has ranked above well-known companies 3-10x the size of us.

— BioDuro

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[H3] Victorious handled my portfolio of brands for 2 very successful years. They did the work necessary to maintain SEO visibility in the new world of AI while still doing all the hard work to keep ahead of algorithm updates.

Vincent Nero

VP & GM of Service & Sales
— Successories

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[H3] What sets this team apart is their fearless approach to transparency and their forward-looking technical expertise....Transitioning our strategy into GEO (Generative Engine Optimization) was incredibly impressive. They didn't just keep our rankings stable; they future-proofed Robinson & Henry by ensuring our attorneys are the ones being cited by AI search engines. They don't just follow the current SEO playbook; they are actively writing the one for 2026.

Bill Henry

President
— Robinson & Henry

[H2] You’ve got the vision. We’ve got the strategy.

Explore how our customized framework puts search first to deliver success for businesses like yours.

Ecommerce

SaaS

Insurance

Law Firm

Enterprise

Higher Education

Private Equity

Finance

AI

Healthcare

Travel

Technology

[H2] Let’s turn search into your most profitable channel.

Get more leads, reach more customers, and do it all with less lift.

[H3] Ready to get started?

"*" indicates required fields

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[H2] Award-winning strategies, exceptional results.

See All Awards

[H2] Get the latest scoop on search trends and tips from our SEO experts.

See all

[IMG: evergreen content cover image]

04.24.26

5 m read

[H3] Why Schema Alone Won’t Get You Cited by AI

Schema tells AI systems who you are. It doesn't tell them what you're known for, and that's the gap where most AEO strategies stall. Building genuine entity authority means working across three distinct layers: structured data, topical content depth, and...

[IMG: Picture of Heather Frantz]

By
Heather Frantz

[IMG: micro search intent cover]

03.03.26

6 m read

[H3] Understanding Entities: What They Are and Why They Matter for AI Search

If you're hearing "entities" everywhere in SEO conversations lately, you're not imagining it. What used to be niche technical discussion has become unavoidable as AI-powered search reshapes how content gets discovered and cited.

[IMG: Picture of Heather Frantz]

By
Heather Frantz

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10.23.25

[H3] What Google’s Dual AI Search Systems Mean for Visibility

Victorious analyzed 1,540 real-world queries to map how AI overviews and AI Mode cite and display domains.

[IMG: Picture of Jill Maldonado]

By
Jill Maldonado

[H2] Have questions about hiring an SEO company?

[H2] What does a search engine optimization agency do?

An SEO company increases a business’s online visibility and search rankings through on-page, off-page, and technical optimization. These strategies are designed to drive targeted traffic, leads, and revenue, typically focusing on keyword research, content creation, and local SEO. Top SEO companies can improve technical website performance, increase organic traffic, and grow leads and revenue.Core Functions of an SEO CompanyOn-Page & Content Optimization: Creating and refining content to align with search intent, strengthen topical authority, and support commercial conversion paths.Technical SEO: Improving site architecture, crawlability, speed, schema implementation, and overall technical clarity to ensure search systems can properly evaluate and index your site.Off-Page SEO & Authority Building: Developing high-quality backlinks and reinforcing credibility signals that increase trust and domain strength.Strategy & Analytics: Analyzing search intent, competitive gaps, entity associations, and performance data to prioritize activities and measure ROI.Transparent Reporting: Offering unified reporting and structured reviews that translate search performance into clear, decision-ready insights for your leadership team.

[H2] What's the difference between a digital marketing agency and an SEO-only agency?

A digital marketing agency is likely to spread your resources across multiple channels, which can dilute ef

[H1] Who we serve

[H2] Page one results, no matter your niche or size.

Show up in search when it matters most, build a deeper connection with your audience, and capture a competitive edge in your market.

[H2] Industries

[H3] AI

Discover creative strategies to help you redefine the future.

[H3] Cybersecurity

Protect and grow your online visibility with customized services.

[H3] Ecommerce

Drive organic sales with a measurable ROI.

[H3] Fashion

Stay in vogue with a cutting-edge SEO strategy.

[H3] Finance

Boost your client base and build brand trust.

[H3] Fintech

Build trust to bring in and retain more customers.

[H3] Franchise

Increase search visibility for each of your locations.

[H3] Healthcare

Connect and engage with potential patients online.

[H3] Higher Education

Your school’s online success starts with organic search.

[H3] Insurance

Reach more potential policyholders with a search-first strategy.

[H3] Law Firm

Appeal to new clients and grow your practice.

[H3] Luxury

Convert premium traffic into sustainable sales.

[H3] News Publishers

Spread the word and get more eyes on your publication.

[H3] Private Equity

Drive success pre- and post-acquisition with strategic SEO services.

[H3] Real Estate

Outrank competitors and close faster with specialized SEO services.

[H3] SaaS

Boost your solution's visibility and user acquisition.

[H3] Technology

Make it easier for customers to find your IT solutions in search.

[H3] Telecom

Connect with your target audience while retaining customers.

[H3] Travel

Discover enhanced visibility and higher rankings.

[H2] Don't see your industry?

Chances are, we have experience in it. Let's talk about how our SEO experts can help you score higher rankings, more organic traffic, and increased conversions.

Schedule a Consultation Now

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[H2] Markets

[H3] B2B

Reaching your target audience just got easier.

[H3] Enterprise

Stay ahead in a high-stakes market.

[H3] International

Adapt and thrive in emerging markets.

[H3] Local

Put your local business on the map. Literally.

[H3] Multilocation SEO

Drive traffic to each of your locations with a geo-targeted strategy.

[H3] National

Stand out from coast to coast and everything in between.

[H3] New Website SEO

Step out of search obscurity and into the spotlight.

[H3] Niche Sites

Level the playing field against big-league players.

[H2] Platforms

[IMG: BigCommerce icon]

[H3] BigCommerce

Enhance your visibility while using BigCommerce.

[IMG: Drupal icon]

[H3] Drupal

Match the robustness of your website with robust SEO.

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[H3] Magento

Optimize your Magento website using data-driven strategies.

[IMG: shopify icon]

[H3] Shopify SEO

Join our customers succeeding with search on a Shopify website.

[IMG: woocommerce icon]

[H3] WooCommerce

Implement SEO within the framework of WooCommerce.

[IMG: WordPress Icon]

[H3] WordPress

Join the masses maximizing SEO and Wordpress.

[H1] Expand Your Knowledge

[H2] Use our tips and insights to excel.

Whether you want to learn the fundamentals of SEO, improve your content, or better optimize your WordPress site, our free resources help you capitalize on your search potential.

[H2] The Quarterly Search Report

Search is splitting into two systems, and the factors driving each aren’t the same. We analyzed 177 brands across five industries to test whether domain authority predicts AI visibility.

Read the Report

04.24.26

5 m read

[H3] Why Schema Alone Won’t Get You Cited by AI

Schema tells AI systems who you are. It doesn't tell them what you're known for, and that's the gap where most AEO strategies stall. Building genuine entity authority means working across three distinct layers: structured data, topical content depth, and...

[IMG: Picture of Heather Frantz]

By
Heather Frantz

02.23.26

[H3] Entity Glossary

AEO Guide: Entity Glossary The Marketer’s Entity Glossary for AI Search and SEO Enhance your understanding of answer engine optimization with clear definitions for important terms. In This Article A-C E-J K-O P-Z Additional Resources How AI Systems Retrieve and...

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By
Tania Brown

[H2] Looking for something specific?

Search all resources

[H2] AI and SEO

06.27.25

6 m read

Blog

[H3] Think You Need To “Do AEO”? Spoiler Alert: You Might Already Be Doing It

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By
Mark Wesley

[IMG: doing aeo cover image]

06.27.25

5 m read

Blog

[H3] How To Format Content for AI Retrieval

[IMG: Picture of Jill Maldonado]

By
Jill Maldonado

[IMG: how to format content for ai cover]

06.24.25

6 m read

Blog

[H3] The Executive’s Guide to Answer Engine Optimization

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By
Michael Transon

[IMG: executives guide answer engine optimization cover]

06.08.25

6 m read

Blog

[H3] What To Say When Rankings Drop But Citations Don’t

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By
Mark Wesley

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[H2] Explore Content Types

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Blogs

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Ebooks

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Videos

[H2] Editor's Picks

See all

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01.12.26

12 m read

[H3] How To Measure Website Traffic With Google Analytics 4

Your website is visible in search results and your marketing and advertising campaigns are in motion — but do you know how many visitors are coming to your site? Read on to learn how to measure website traffic, what insights...

[IMG: Picture of Mark Wesley]

By
Mark Wesley

[IMG: gsc indexing errors cover]

03.19.24

9 m read

[H3] How To Fix Search Console Indexing Errors

Google Search Console is a helpful tool that not only shows you how often your pages appear in search and for what queries. It also allows you to monitor how Google views your site. The Pages index report covers issues...

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By
Alyssa Bailey

[IMG: search intent optimization cover image]

01.17.23

9 m read

[H3] Everything You Need To Know About Search Intent Optimization

In SEO, search intent is a deceptively simple concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers are searching for, search intent answers the...

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By
Jill Maldonado

[H2] Explore Categories

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Answer Engine Optimization

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Content Advice

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Keyword Research

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Link Building

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Local SEO

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Marketing Strategies

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Off-Page SEO

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On-Page SEO

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Ranking Strategies

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SEO Reporting & Metrics

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Technical SEO

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Victorious News

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Web Services

[H2] Content Advice

04.22.26

12 m read

[H3] How To Build Topical Authority on Your Website

Want your website to be a go-to source for your audience? Struggling to get your pages to rank higher in search results or get cited in AI overviews? Building topical authority could be the answer. Below, I share how to...

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By
Tania Brown

01.16.26

7 m read

[H3] Rank for Critical Terms With Ecommerce Category Page SEO

Ecommerce category pages make online shopping easier — and they also represent an important ranking opportunity. Maximize organic search traffic to your category pages with these SEO tips.

[IMG: Picture of Mark Wesley]

By
Mark Wesley

12.12.25

7 m read

[H3] How To Build Content Clusters Without Keyword Cannibalization

Building topical authority with clustered content helps you showcase the breadth and depth of your business’s knowledge and organize your content. But it can also lead to accidental keyword cannibalization. Here’s what you need to know about safely building topic...

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By
Lesli White

See all

[H2] Technical SEO

05.11.26

8 m read

[H3] Enterprise SEO Site Migrations: How To Protect Traffic and Rankings at Scale

A site migration puts years of hard-won search performance on the line. How well it goes depends almost entirely on how well it was planned. Find out what it takes to keep your rankings and traffic intact during an enterprise...

[IMG: Picture of Andy Sawyer]

By
Andy Sawyer

03.31.26

8 m read

[H3] SEO for Multiple Domains: Smart Strategies, Risks, and When It Works

Whether you're weighing a second domain or managing an existing portfolio, getting SEO for multiple domains right means knowing whether to expand, when to consolidate, and how to keep your properties from fighting for second place.

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By
Heather Frantz

01.27.26

7 m read

[H3] How Redirect Chains Impact Your SEO (And How To Fix Them)

Redirect chains may not seem like a big deal since they happen in the background, taking users from one page to another and yet another until they get to their final destination. However, they can impact your crawl budget, slow...

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By
Mark Wesley

See all

[H2] Reporting and Metrics

12.18.25

11 m read

[H3] Master Google Analytics Segments To Discover Actionable Insights

Not sure how to segment Google Analytics 4? Discover how segments can help you learn more about your website and audience and how to get started.

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By
Tania Brown

11.14.25

5 m read

[H3] Google PageSpeed Insights vs. Lighthouse: Which Measures Site Performance Best?

Concerned about how quickly your web pages are loading? Not sure how to best measure page speed? Read on to learn more about two important page speed tools: Google PageSpeed Insights and Google Lighthouse. I’ll share how they gather data,...

[IMG: Picture of Mark Wesley]

By
Mark Wesley

09.11.25

8 m read

[H3] The Ultimate Google Trends Guide: How To Use Google Trends To Improve Your SEO

A successful SEO campaign is built on carefully chosen keywords and relevant content, but how do you anticipate changes in search interest? Read on to learn how to use Google Trends to inform your keyword research so you can publish...

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By
Mark Wesley

See all

[H2] See how we translate our expertise into execution.

From insightful strategies to tangible impact, our unique method sets the stage for search success.

Explore our process

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[H2] All Resources

05.15.26

7 m read

Blog

[H3] SEO for Professional Services: How To Build Visibility That Drives Revenue

Search is where client research starts, and the firms that show up consistently are the ones that get the call. This guide breaks down exactly how SEO for professional services firms works, from service page optimization and local search to link building and measurement.

[IMG: Picture of Tania Brown]

By
Tania Brown

[IMG: A group of people at a table discuss an SEO for professional services strategy.]

05.13.26

3 m read

Blog

[H3] Clear Label SEO: The Case for Transparent Partnership

White label SEO keeps the provider invisible by design. When performance slips and clients ask questions, you absorb the accountability gap. Clear label SEO is the alternative: a partnership where the methodology is transparent enough to present and the work is yours to defend.

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By
Tania Brown

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05.13.26

20 m read

Blog

[H3] The Ultimate WordPress SEO Checklist: Essential Tips for Marketers

Turn your WordPress site into a lead and revenue-generating machine. Make sure it’s properly optimized to drive relevant traffic to your web pages. Follow this checklist to get started.

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By
Andy Sawyer

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05.11.26

8 m read

Blog

[H3] Enterprise SEO Site Migrations: How To Protect Traffic and Rankings at Scale

A site migration puts years of hard-won search performance on the line. How well it goes depends almost entirely on how well it was planned. Find out what it takes to keep your rankings and traffic intact during an enterprise site migration.

[IMG: Picture of Andy Sawyer]

By
Andy Sawyer

[IMG: A group of office workers discusses the strategy for their upcoming enterprise SEO site migration.]

05.09.26

7 m read

Blog

[H3] What Is a Vanity URL, and How Can They Benefit Your Business?

When it comes to first impressions, your URLs matter more than you might think. A long, complicated web address can feel clunky and forgettable, but a clean, custom vanity URL? That’s a game-changer.

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By
Tania Brown

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05.08.26

7 m read

Blog

[H3] Enterprise Ecommerce SEO: How To Optimize Large Online Stores

Large ecommerce sites need SEO strategies built for scale. Learn how to optimize across thousands of product pages, coordinate teams, and connect your SEO efforts to revenue.

[IMG: Picture of Tania Brown]

By
Tania Brown

[IMG: Two people looking at a tablet and discussing their enterprise ecommerce SEO strategy.]

05.06.26

7 m read

Blog

[H3] Enterprise SEO: What It Is and Who Needs It

Large websites need more than standard SEO tactics to grow organic traffic. Learn what enterprise SEO involves and how to build a strategy that turns search visibility into measurable business results.

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By
Tania Brown

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05.01.26

12 m read

Blog

[H3] SEO for SaaS Startups: Strategies To Drive Sustainable Growth

Showing up in vendor evaluation searches takes more than publishing content and hoping it sticks. This guide breaks down how to build an SEO program that fits where you are today and scales as you grow.

[IMG: Picture of Tania Brown]

By
Tania Brown

[IMG: brand awareness cover]

04.24.26

5 m read

Blog

[H3] Why Schema Alone Won’t Get You Cited by AI

Schema tells AI systems who you are. It doesn't tell them what you're known for, and that's the gap where most AEO strategies stall. Building genuine entity authority means working across three distinct layers: structured data, topical content depth, and the external co-citation signals that validate your reputation.

[IMG: Picture of Heather Frantz]

By
Heather Frantz

[IMG: evergreen content cover image]

04.22.26

12 m read

Blog

[H3] How To Build Topical Authority on Your Website

Want your website to be a go-to source for your audience? Struggling to get your pages to rank higher in search results or get cited in AI overviews? Building topical authority could be the answer. Below, I share how to build topical authority on your website so you can improve your search visibility.

[IMG: Picture of Tania Brown]

By
Tania Brown

[IMG: build topical authority cover image]

[H1] Best SEO Case Studies

[H2] We don't just promise — we deliver.

Discover how we’ve helped businesses like yours score page one rankings, boost organic traffic, and achieve unprecedented growth with our SEO services.

[H2] Writing our own success story, one SEO case study at a time.

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[H2] Featured Case Studies

[IMG: AmeriNote Exchange]

[H3] 85% More Organic Traffic

[IMG: award us search 2022 winner best use search health]

[IMG: Citron Hennessey]

[H3] 300% More Conversions

[IMG: Unionbay]

[H3] 200% Increase in Revenue

[H2] Take it from our case studies, SEO is a powerful marketing pipeline.

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[H3] Simply Fun

266% Increase in Organic Revenue

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[H3] Rent.is

278% Top-3 Keyword Growth

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[H3] PorteBrown

416% Growth in Top-Three Keywords

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[H3] Pawrade

916% Growth in Organic Revenue

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[H3] Lonestar Challenge Coins

142% More Organic Conversions

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[H3] Delta Electronics

105% More Conversions

[IMG: confidential client]

[H3] B2B Telecom Solutions Provider

387% Growth in Organic Impressions

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[H3] What a Life Tours

482% Growth in Organic Sessions

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[H3] Brighter Strides ABA

205% Growth in Top-3 Keywords

[IMG: confidential client]

[H3] Ecommerce Cannabis Company

116% More Organic Clicks

[IMG: confidential client]

[H3] Enterprise Insurance Company

139% Increase in Conversions

[IMG: DE Digital]

[H3] GE Digital

252% More Organic Clicks

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[H3] CSA Transportation

381% Increase in Blog Traffic

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[H3] Unboxme

From 3 Keywords to Outranking Amazon

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[H3] NAACP Legal Defense Fund

117% Increase in Page-One Keywords

[IMG: SoFi]

[H3] SoFi

+11,900 Page-One Keywords

[IMG: award us search 2022 finalist best use search b2c]

[IMG: Felix Gray]

[H3] Felix Gray

3,708% Increase in Revenue

[IMG: AmeriNote Exchange]

[H3] Amerinote Xchange

85% More Organic Traffic

[IMG: award us search 2022 winner best use search health]

[IMG: Citron Hennessey]

[H3] Citron Hennessey

300% More Conversions

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[H3] Save The Music Foundation

#1 Rank for “Music Foundation”

[H2] Do SEO differently.

Increase revenue with SEO that’s all about you. ​
Your goals.Your business needs.Your growth.
Learn how search-first can help you accomplish your goals – no matter what stands in your way.Reach out to schedule a consultation and learn how to grow organic search into your most profitable marketing channel.

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[H2] Unlock the Possibilities With Insightful SEO Case Studies

[H3] Your business deserves to shine, and we're here to make it happen.

A strong online presence is fundamental for business success; and search is the backbone of it all. Without effective technical SEO, content, and web strategies, it’s all too easy to get lost in the search landscape. And if your business isn’t showing up on page one of search engine results pages (SERPs), then potential customers aren’t finding you.When it comes to making the right investment in digital marketing success, real-world examples help you see what your business could achieve through a meaningful SEO agency partnership.Our success stories span a variety of markets and verticals, and in each case study, SEO, content, and web services play a pivotal role in improving online visibility and driving more traffic to businesses’ websites, whether it’s a multistate law firm, an innovative AI SaaS solution,  or an enterprise-level service provider.

[H3] Your SEO strategy case study questions, answered.

[H3] How can I use an SEO case study to assess an agency?

The best SEO case studies offer more than just numbers; they provide a narrative that gives you a glimpse into the agency’s approach to customer relationships and problem-solving. When reading them, consider how the agency discusses its collaboration with the customer. This can give you an idea of the agency’s communication style and commitment to customer success.A good case study should clearly outline what the customer’s objectives were and how the agency’s SEO strategy aimed to meet those goals. If the focus is solely on vanity metrics without tying back to the customer’s business objectives, it may be a red flag.Our case studies clearly illustrate our commitment to partnership and our singular focus on our customers’ success.

[H3] How do your SEO case studies illustrate your methodology?

We designed our case studies to be transparent roadmaps of our unique approach to SEO. Each one starts with our customers’ specific challenge, from low organic traffic and poor keyword rankings to content that wasn’t driving conversions.We then delve into the tailored strategies we employed to tackle these issues. Whether it was pinpointing the most relevant keywords, on-page optimization, detailed technical SEO audits, link building, or a comprehensive content overhaul, we detail the services and tactics that were part of the solution.But we don’t stop there. Our case studies also highlight the measurable outcomes of our SEO efforts and use of our proprietary SEO tools. We provide clear before-and-after metrics to show the impact of our actions on key performance indicators like organic search traffic, conversion rates, and search engine rankings.In essence, our case studies serve as a comprehensive guide to our methodology, offering you a transparent look at our approach, execution, and the results we deliver.

[H3] How does an SEO keyword case study translate to real-world results?

We carefully choose each SEO marketing case study to reflect real-world business objectives. We focus on KPIs that matter to our customers’ bottom lines, such as a site’s organic traffic, conversion rates, and keyword rankings for business critical search queries. This ensures that the success we showcase is more than just SEO success, but tangible business results.

[H3] How typical are your SEO success stories?

While our SEO tactics are tailored to meet individual customer needs, each of our organic search engine optimization success stories is typical of the results we strive for in Google Search. Here’s why:Goal-Oriented: We select case studies demonstrating how our SEO strategies have helped customers achieve diverse goals, from increasing organic traffic to improving conversion rates.Adaptive Tactics: Our case studies also show the range of tactics we employ, customized based on the customer’s industry, competition, and specific challenges.Consistent Results: The success stories are a testament to the consistent, high-quality results we deliver, thanks to our adaptive and customer-focused approach.

[H3] What SEO services do your case studies highlight?

We offer a variety of SEO, content, and web services that work together to enhance search visibility and sales. Each of our SEO campaigns is customized to our client’s goals, so not every campaign uses each of our offerings.As you look through our case studies, you’ll see how the following services can drive measurable results:Keyword researchKeyword strategyRobust content strategyContent creationContent optimizationSearch intent optimizationStructured data implementationLanding page optimizationTo learn more about our offerings, visit:SEO ServicesTechnical SEO ServicesAEO ServicesContent ServicesWeb Services

[H3] Do you have a search engine optimization case study for my industry?

Our SEO case studies cover a range of industries. You can find examples that resonate with your business needs and understand how we tailor our SEO strategies for different sectors.If you’re interested in enterprise SEO services, check out our GE Digital and Blink Health case studies.SaaS companies should look at the Agora, Everlance, ForeSee Medical, and Tithe.ly success stories.For ecommerce SEO services, we recommend viewing the Unionbay, Oji Vape, Felix Gray, and Exceptional Villas SEO case studies.Our case studies also reflect our experience with legal SEO, real estate SEO, and nonprofit SEO. We also have SEO success stories highlighting the value of our page copy and blog posts. For additional information on how we’ve supported customers in a specific industry, schedule a free consultation.

[H3] Do you have B2B SEO case studies?

Agora is a great SEO case study example of our work with a B2B company.

[H3] Do you have B2C SEO case studies?

Yes, take a look at the Union Bay, Valiente Mott, Oji Vape, and Felix Gray SEO case studies.

[H3] What are some common themes in your SEO success case studies?

Our search engine optimization case studies often highlight a few common themes: a deep understanding of our customers’ businesses, tailored SEO strategies that adapt to evolving market conditions, and a focus on metrics that matter. These themes are consistent across our case studies, demonstrating our commitment to delivering real value to our customers.

[H3] Can I find case studies SEO-specific to local or global markets?

Absolutely! Our case studies SEO portfolio includes examples focusing on local and global SEO strategies. Whether you’re a local business looking to dominate your immediate market or a multinational aiming for global reach, our case studies offer valuable insights.

Q1 2026
[H1] Quarterly Search Report
We analyzed how brands perform in AI search and traditional search across five industries. What we found challenges the assumption that the same factors influence both.
Read the Report

Get the next quarterly search report the minute it drops.

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A year into the shift toward AI search, much of the existing commentary is long on opinion and short on actionable recommendations. In an effort to separate the signal from the noise, we analyzed how brands perform in AI search versus traditional search across five industries, to see if we could find discernible patterns.
Our goal is to replace hot takes with data you can plan against — original research and clear thinking for marketing leaders who need to act with confidence.

01
From our founder

02
How we built this report

03
AI trusts your content. It doesn't recognize your brand.

04
Vertical benchmarks: citations vs. mentions

05
Where AI platforms source their answers

06
Authority predicts organic, not AI visibility

07
Q1 news: algorithm updates, platform changes

08
What we're watching in Q2

09
Take action: three paths forward

[IMG: Michael Transon, Founder & CEO, Victorious]

From our founder
[H3] Michael Transon
Founder & CEO, Victorious
Search is splitting into two systems. And the factors driving each aren't the same.
Traditional organic still drives traffic and conversions. But AI platforms are now deciding who's credible, choosing who gets cited or mentioned and who gets ignored. And the factors driving those decisions aren't the same ones that drive organic rankings.
Our analysis shows that domain authority alone doesn't determine which brands show up in AI search. We tested the correlation across 177 brands, and it's essentially zero. Authority is still necessary. It builds the foundation. But alone, it's not sufficient for AI visibility.

Coverage
177
Brands across five verticals

AI Visibility
107,011
AI prompt responses across 8 platforms

Organic Visibility
880
Organic data points via Semrush

Step 01
[H3] Captured the AI visibility signal
For each of the 177 brands, we tested vertical-specific prompts in eight different AI platforms. For every response, we recorded whether the platform named the brand and whether it cited the brand’s domain.

ChatGPT

Perplexity

Gemini

AI Overview

AI Mode

Copilot

Claude

Meta AI

Step 02
[H3] Pulled the organic performance data
For the same 177 brands, we tracked domain-level organic performance in Semrush over Q1 2026, capturing traffic trends and Authority Scores.

Step 03
[H3] Cross-referenced the two datasets
We joined the AI visibility signal with the organic dataset so every brand had three comparable measures.
Mention rate. How often a platform named the brand in answers.
Citation rate. How often a platform linked to the brand’s domain as a source.
Authority Score. Semrush’s proprietary authority estimate for each domain.

Four
Findings

[H2] Here's what the data told us.
Four key findings from this quarter's dataset.
01AI trusts your content. It doesn't recognize your brand.
02The gap between citations and mentions looks different in every industry.
03Each AI platform draws from a distinct set of trusted sources.
04Authority correlates to organic growth. It doesn't correlate to AI visibility.

Share

89.8%
of brands in our dataset had no AI mentions at all during Q1 2026. Of 177 businesses analyzed, only 18 had any AI mention rate above zero.

Our POV
Most businesses have yet to enter the AI visibility race. Right now, the window to unchallenged AI visibility is still open for many brands.

To understand that gap, we tracked two distinct signals for every brand in every AI response:

Metric 01
[H4] Mention Rate
How often an AI platform named a specific brand. Mentions indicate a strong entity association between the brand and the topic.

Metric 02
[H4] Citation Rate
How often a platform linked to a brand’s domain as a source. Citations measure the value and trust attributed to the content.

Some brands are mentioned but not cited. Others are cited but not mentioned. A rare few are cited and mentioned.

[H3] Mention rate vs. citation rate, by vertical

Mentions
Citations

Share

Healthcare
29.1%
19.8%
+9.3pt gap
SaaS
24.3%
13.8%
+10.5pt gap
Financial Services
20.1%
21.9%
-1.8pt gap
E-commerce / Retail
18.1%
6.0%
+12.1pt gap
Legal Services
0.9%
11.3%
-10.4pt gap

Mentioned & Cited
[H3] Healthcare, SaaS, Financial Services
These brands are getting mentioned and linked as sources. Healthcare benefits from clear entity identifiers like names, locations, specialties, and network affiliations. SaaS draws from heavy third-party presence on G2, Reddit, and LinkedIn. Financial Services benefits from strong editorial media presence on platforms like MarketWatch, Bankrate, and NerdWallet.

Healthcare

29.1%
Mention

19.8%
Citation

SaaS

24.3%
Mention

13.8%
Citation

Financial Services

20.1%
Mention

21.9%
Citation

Cited but Rarely Mentioned
[H3] Legal Services
AI platforms use legal content as source material but almost never credit the brand behind it. The content performs, but the brand identity doesn't travel with it. Closing the gap means building the entity signals that connect content to a recognizable brand.

Legal Services

0.9%
Mention

11.3%
Citation

*Our prompts for legal services were informational in nature. Recommendation prompts, particularly those with local intent, would likely return results that mention specific firms more frequently.

Mentioned More Than Cited
[H3] E-commerce / Retail
This represents the widest gap in our dataset. AI platforms mention these brands but don't link to their content. Recognition comes from marketplace presence and consumer familiarity, but their content doesn't provide the substance AI platforms source from.

E-commerce / Retail

18.1%
Mention

6.0%
Citation

[H3] Mention rates by platform and vertical
Deeper shading means a higher mention rate. — = data not reported.Claude and Meta AI reflect training data, not real-time sourcing.

Platform
Healthcare
SaaS
Financial
E-commerce
Legal

ChatGPT
34.2%
27.8%
23.4%
19.7%
1.2%

Perplexity
31.5%
26.1%
18.9%
17.4%
0.8%

Gemini
28.6%
24.9%
21.3%
18.2%
1.4%

Google AI Overview
26.4%
22.6%
23.8%
18.9%
0.7%

Google AI Mode
27.1%
21.4%
19.6%
17.1%
0.6%

Microsoft Copilot
25.8%
22.9%
18.1%
17.8%
0.9%

Claude
23.7%
20.2%
17.4%
16.5%
—

Meta AI
21.3%
18.6%
14.2%
16.9%
—

[H3] Most cited sources by platform
Each platform seems to pull from different sources. Ground your strategy in the platforms your buyers actually use.

ChatGPT

28%
of tested brands
Reddit, Wikipedia, and industry-specific publications dominate. Editorial media and community-generated content drive the majority of citations.

Perplexity

34%
of tested brands
Heavily favors news outlets and specialist publishers. Cites primary source material more often than any other platform we tested.

Gemini

22%
of tested brands
Pulls from Google-indexed content with a strong preference for established brand domains and official documentation.

Google AI Overview

19%
of tested brands
Mirrors traditional organic signals. If you rank in the top 3 organically, you're likely cited. Brand-owned content is favored.

Microsoft Copilot

26%
of tested brands
LinkedIn, Microsoft-adjacent properties, and B2B publications over-index. Reflects Copilot's business-oriented user base.

Claude
Our data collection method couldn't access Claude's web search, so we don't have citation data for Claude in this report.

Vertical
Avg. Authority Score
Organic Traffic Trend

Healthcare
68
+12.4%

SaaS
62
+7.9%

Financial Services
71
+9.3%

E-commerce / Retail
58
-8.6%

Legal Services
54
+2.1%

*Data from Semrush US.

What we tested
Correlation (r)
What it means

Authority Score vs. mention rate
0.108
Negligible. DA does not predict whether AI names a brand.

Authority Score vs. citation rate
0.017
Essentially zero. DA does not predict whether AI links to a brand.

Organic traffic vs. mention rate
0.385
Moderate. Brands with more traffic are mentioned more often.

Organic traffic vs. citation rate
0.391
Moderate. Brands with more traffic are cited more often.

*Correlation (r) measures how closely two variables correspond, on a scale from -1 to 1.

Takeaway
Authority Score doesn't predict AI visibility.

In Q2, we'll test whether ranking keyword count is a stronger correlate than traffic volume alone, and whether entity signals like Knowledge Graph presence predict AI visibility more reliably.

January 22
[H4] Google launches Personal Intelligence in AI Mode
AI search results now pull from Gmail and Photos to deliver personalized answers based on a searcher's history and behavior.
Why it matters: If a brand appears in a searcher's first AI interaction on a topic, personalization signals suggest it's more likely to keep appearing in future queries. For named-and-cited brands, this could widen their lead over time.

January 27
[H4] AI Mode rolls out worldwide
AI-powered search is now available to users worldwide.
Why it matters: AI Mode is no longer an experiment or a US-only feature. Brands with international audiences can no longer treat AI visibility as a future problem.

February 5–27
[H4] February 2026 Discover Core Update
The first-ever Discover-specific core update, focused on surfacing more locally relevant content, reducing clickbait, and prioritizing in-depth original reporting in Discover feeds.
Why it matters: Discover rewards content quality and editorial depth. Brands publishing thin content optimized for engagement metrics are now competing against brands publishing substantive reporting.

March 4
[H4] AI Mode Canvas goes public in the US
Before Canvas, AI search was read-only. Searchers can now pull from cited sources to write documents, build tables, and work with content directly inside Google Search.
Why it matters: If a brand's content is one of those sources, it gets embedded in a working document the searcher keeps, shares, and uses to make a decision. Being cited in Canvas outputs creates durable brand exposure in the exact moment someone is making a decision.

March 24–25
[H4] March 2026 Spam Update
Completed in under 24 hours, the fastest confirmed spam update on record. Focused on detecting and demoting content violating spam policies.
Why it matters: Google is moving faster on quality enforcement. Brands relying on AI-generated content at scale, low-quality backlinks, or keyword-stuffed pages have less runway between violation and penalty.

March 27 – April 8
[H4] March 2026 Core Update
A 12-day rollout with higher volatility than December 2025. Visibility shifted away from aggregators and comparison sites toward official sources, specialist publishers, and established brands.
Why it matters: Google is rewarding brands that it recognizes as distinct, authoritative sources, which is consistent with what our data shows about entity clarity.

March 31
[H4] ChatGPT enables location sharing
ChatGPT now offers localized "near me" results based on user-shared location data.
Why it matters: Any vertical where local intent drives volume now has a new competitive arena inside ChatGPT. Brands with strong local presence can compete directly with national brands on local queries.

Reach
0B+
Monthly users reached by AI Overviews, across 200+ countries and 40 languages
Source: TechCrunch
Scale
0M
Daily active users on Google AI Mode by March 2026
Source: Search Engine Journal
Retail
+393%
Year-over-year growth in AI-driven traffic to US retail sites in Q1 2026.
Source: Search Engine Land
Adoption
0%
More AI platform visits in January 2026 vs. January 2025
Source: Similarweb
Behavior
0%
US consumers using AI at the product discovery stage
Source: Similarweb
Impact
0%
CTR reduction on top-ranking organic results when AI Overviews are present
Source: Ahrefs

Q
[H3] How do we measure AI search impact?
A
Marketing teams see their brand appearing in AI-generated answers but can't connect that visibility to pipeline or revenue. Traditional analytics tools were not built to track how AI platforms use content. The methodology behind this report, tracking mention rates and citation rates across platforms, is one approach to measuring AI visibility at the brand level. But tying that visibility to downstream revenue remains an industry-wide challenge.

Q
[H3] What is entity SEO and why does it apply now?
A
Traditional SEO treats a website as a collection of pages competing for keywords. Entity SEO treats a brand as something search platforms can recognize and associate with specific products, topics, and areas of expertise. It's the difference between ranking for terms people search for and being known for what you do.
The reason it matters now is that AI systems use entity signals to connect ideas and generate credible answers to user questions. When your brand is clearly associated with what you do, your content is more likely to be trusted and cited in AI platforms, and by extension, your brand is more likely to be present at moments of customer consideration.

Q1
[H3] Does personalization compound early AI visibility?

Google's Personal Intelligence update lets AI search pull signals from users' own Gmail and Photos, including past purchases and brand interactions. That means once a user engages with a brand, AI Mode is more likely to surface that brand again in future responses.
Our hypothesisBrands that win a user's first AI-mediated interaction compound visibility faster than new entrants, because Personal Intelligence biases future results toward brands already present in that user's Google data.

Q2
[H3] Does Canvas shift the balance between mentions and citations?

Canvas in AI Mode gives searchers a side panel for drafting documents, building dashboards, and organizing projects over multiple sessions. Users can share and reference those outputs, unlike the conversational summaries AI Mode typically produces. That raises the bar on sourcing: when a user is building something they'll use later, AI needs to back its claims with citations, not just name-drop brands in passing.
Our hypothesisCitation rates will rise relative to mention rates in Q2 as Canvas ado