Training Example: Wolfenden Agency – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Wolfenden

[H3] Marketing
That Matters.

At Wolfenden, we don’t do vanity metrics. We create digital strategies that deliver measurable growth for ambitious brands – from fast-growing e-commerce businesses to established consumer leaders in retail, travel, care, and lifestyle. Insight, data, and expertise guide every decision, so your marketing drives real impact, not just activity.

Find Out More About Us

[H3] Building Partnerships That Matter.

Explore Our Work

[H5] For well over a decade, we’ve helped brands of all sizes and stages connect with their audiences online – from fast-growing e-commerce businesses to established consumer brands. Our integrated approach spans SEO, paid media, digital PR, UX, and data-driven strategy, all designed to deliver commercial impact.

[IMG: Twinings]

[IMG: Tiger logo]

[IMG: Panda London]

[IMG: Ideal Carehomes Logo]

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[H2] The Grand

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[H2] Fiorelli

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[H2] Tiger

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[H2] Driver Hire

[H3] A Culture
That Matters.

[H5] We’re an agile, flexible agency that puts people first. By creating roles and benefits tailored to individuals, we empower our team to thrive while fuelling a diverse, collaborative culture. Our approach ensures everyone has the support to grow their career while delivering exceptional results for our clients.

Read More About Our Culture

[H3] Discover The Insights That Matter.

[H5] Stay ahead with actionable advice and data-driven insight from our team. Our blog helps marketing leaders make smarter decisions, optimise campaigns, and grow their business.

[H4] Your checklist for migrating Google Analytics & Google Tag Manager

By Emma Barnes

13th May 2026

This will cover analytics considerations for Universal Analytics (GA3), Google Analytics 4 (GA4) and Google Tag Manager (GTM). Download the checklist to find out what you might need to consider with your migration.

[H4] 8 common paid media mistakes (and how to avoid them)

By Lizzy Twite

12th May 2026

Paid media can drive fast results, but small mistakes in structure, targeting, tracking and strategy can quietly drain performance. Explore eight of the most common paid media mistakes businesses make – and the practical steps you can take to avoid them.

[H4] The Wolfenden Digital PR immersion process: what to expect and why it’s important

By Louise Fraser

8th May 2026

Learn how Wolfenden’s Digital PR immersion process builds strong client relationships, shapes strategy and uncovers opportunities for impactful PR campaigns from the outset.

[H4] 6 Key Takeaways from the 2026 Digital PR Summit

By Isobel Aylmer

27th April 2026

Explore key insights from Digitaloft’s Digital PR Summit, including AI efficiency, data-driven storytelling, outreach relevancy, impactful reporting, and adapting to evolving search trends.

Home Privacy & Cookies

[H1] Privacy & Cookies

[H3] Privacy & Cookies

We’re impressed! Not everybody wants to read this information. What follows is what we’re legally bound to tell you – we don’t talk like this in reality. If you want the short version, we don’t use your data in any other way than to be able to reply to your questions and enquiries, or follow up with very targeted marketing that we think you might legitimately be interested in based on your job. If you’ve any queries on the below, please drop us an email or give us a ring.
[H4] Privacy Policy
Wolfenden is committed to safeguarding the privacy of our website users while providing the highest possible quality of service. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). Under the terms of the Data Protection legislation, we are required to explain to you how we will treat any personal and/or private data which we collect from you. By using and/or registering on this site or contacting us by email or through this site, you consent to the collection, use and transfer of your information under the terms of this privacy statement.
We warrant that we will not disclose your information or personal details to any other third party without your approval other than is set out elsewhere in this privacy statement.
We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by telephone, email, direct mail, via social channels or other means of electronic communication to inform you about Wolfenden or our Services, to update you on news or a topical issue, invite you to take part in a survey, or invite you to an event. We also use cookies and similar technologies to provide the most relevant information to you.
[H4] Wolfenden’s Use of Cookies
The below cookie policy describes what cookies the Wolfenden website stores and their various utilities. You can manage the cookies collected by clicking here or the “Cookie Consent” link in the footer of the website.
[H5] What is a Cookie?
A cookie is a small file, which often includes a unique identifier, that is stored in a web browser on your computer or mobile phone (referred to here as a “device”). Each cookie stored on your device can only be accessed by the associated website that created the cookie, and any third party platforms that said website allows. Every time a browser on your device requests a page from a website, its associated cookies are sent as part of that request. However, each website can only store cookies on your browser if your browser’s preferences allow it.
[H5] How do we use Cookies?
Identifiers stored within cookies on the Wolfenden website enable us to provide specific on-site functionality, such as being able to manage your enquiry submissions. We also use the information supplied by cookies to help us to anonymously analyse the profile of our visitors to help provide you with a better user experience. For example, if on a previous visit you went to our blog pages, we might find this out from your cookie and highlight similar stories on your second and subsequent visits.
[H5] Cookies Used By Wolfenden
We use cookies on the Wolfenden website to make a better website experience, including analytics cookies. These cookies are grouped as detailed below:
[H6] Category 1: Strictly Necessary Cookies
These cookies are essential in order to enable you to navigate around the website and use its features. Without these cookies some aspects of a website may not be provided, such as form submissions.
Wolfenden uses this type of cookie for the following purposes, but is not limited to: Allowing you to browse the website; ensuring a consistent user experience; form confirmation messaging.
[H6] Category 2: Analytics Cookies
These cookies enable us to collect anonymous information on the pages visited.
These cookies help to relate the information about how visitors use a website via randomly generated, anonymous, IDs. For instance which pages visitors go to most often, and if they trigger error messages from certain actions. These cookies don’t store information that identifies a visitor. All information collected against these cookie IDs is aggregated and therefore anonymous. The data is only used to understand how the website is used and in turn, to improve its operation.
[H6] Category 3: Marketing Cookies
These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance.
[H5] Don’t Want Us To Use Cookies?
We will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by this site, you can click “Cookie Consent” in the footer of this website or you can use your browser settings. Use the Help function within your browser to learn how.
Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone, you will need to refer to your handset manual.
[H4] Cookies used by Wolfenden
[H5] Cookie Pop-Up
Cookies:
CookieConsent
Group:
Strictly Necessary
Lifespan:
1 year
Purpose:
Controls the cookie pop-up banner to determine whether or not cookies have been accepted.
[H5] Recatchpa
Cookies:
_GRECAPTCHA
Group:
Strictly Necessary
Lifespan:
1 year
Purpose:
Controls the reCAPTCHA spam filtering on forms.
[H5] Wolfenden Source
Cookies:
wlfndnTRKData, wlfndnTRKSession
Group:
Analytics
Lifespan:
30 minutes
Purpose:
Captures session source information to be attached to our forms, this help us understand how your found our website.
[H5] Microsoft Clarity
Cookies:
_clsk, _clck, CLID, MUID
Group:
Analytics
Lifespan:
1 session, 1 year, 1 session, 1 year
Purpose:
Captures anonymous data for session recording to help us improve our website performance.
[H5] Google Analytics
Cookies:
_ga, _gid
Group:
Analytics
Lifespan:
1 year, 24 hours
Purpose:
To anonymously track sessions, pageviews and interactions across this website to analyse website performance in order to make improvements to the user experience.
[H5] Matomo
Cookies:
_pk_id, _pk_ref, _pk_ses, _pk_cvar
Group:
Analytics
Lifespan:
13 months, 6 months, 30 minutes, 30 minutes
Purpose:
To anonymously track sessions, pageviews and interactions across this website to analyse website performance in order to make improvements to the user experience.
To opt-out of Matomo tracking, please use the controls below.
[H5] HotJar
Cookies:
_hjid, _hjAbsoluteSessionInProgress, _hjIncludedInPageviewSample
Group:
Analytics
Lifespan:
1 year, 1 session, 1 session
Purpose:
To anonymously track sessions, pageviews and interactions across this website to analyse website performance in order to make improvements to the user experience.
[H5] LinkedIn
Cookies:
AnalyticsSyncHistory, UserMatchHistory, bcookie, lang, li_gc, li_mc, lidc
Group:
Marketing
Lifespan:
1 month, 1 month, 2 years, session, 2 years, 2 years, 24 hours
Purpose:
To analyse data between connected visits between the Wolfenden website and LinkedIn.
[H5] Leadfeeder
Cookies:
_lfa
Group:
Marketing
Lifespan:
2 years
Purpose:
To differentiate between users to help improve Wolfenden’s marketing strategy.
[H5] Twitter
Cookies:
_twitter_sess
Group:
Marketing
Lifespan:
Session
Purpose:
To analyse data between connected visits between the Wolfenden website and Twitter.

Home Contact Us

[H1] Contact Us

[H3] Connections
That Matter.

Wolfenden LEEDS,
Studio 5, 46 The Calls,
Leeds, LS2 7EY

Wolfenden GENEVA,
Rue Viollier 8, Eaux Vives
1207, Geneve

[email protected]

0113 833 0239

We work with businesses of all sizes, in all industries to help them identify the opportunities to grow online. Drop us a note below and we’ll get in touch with you for a chat about your current situation and how we can help.

Home Our Work

[H1] Explore Our
Work.

[H3] Marketing That Matters, Results That Speak.
We partner with ambitious brands across retail, travel, care, and lifestyle, creating digital strategies that drive measurable growth. From SEO and paid media to UX, data, and digital PR, our integrated approach turns insight into action – and action into results that move the business forward.
We focus on outcomes, not outputs: more revenue, increased conversions, and stronger brand presence. It’s this results-first approach that keeps clients coming back year after year – and fuels our growth through referrals.
Explore some of the transformative results we’ve achieved and see how Marketing That Matters delivers impact across sectors, channels, and challenges.

[H2] Tiger Feet

[H2] City Lit

[H2] Harewood House

[H2] Clare V

[H2] Tiger

[H2] Driver Hire

[H2] Gates Garden Centre

[H2] White Rose Maths

[H2] Fiorelli

[H2] Elder

[H2] Active Minds

[H2] GBC Group

[H2] Terrys Fabrics

[H2] Room to Grow

[H2] Quickslide

[H2] Lakelovers

[H2] Lyme Bay Holidays

[H2] The Grand

[H2] Kiddies Kingdom

[H3] Trusted & Honest
Marketing Experts.

Whether you only need help with one channel, or you’d like a one-off audit and some consultancy to find the right approach for your business, we’re flexible and agile across digital marketing channels to make it work for your goals.

[H3] Organic
Search.

We help you feed the signals search engines are looking for when determining if you’re the best result. We combine technical SEO, user-focused PR & outreach and organic social community growth to not only increase your rankings but strengthen your brand presence which in turn boosts your organic visibility.

[H3] Paid
Media.

Across PPC, paid social advertising, display advertising and affiliates; we take a data-led and revenue-focused approach to make sure every penny is working towards your business growth. We’re hands-on and meticulous in our method, continuously testing to optimise our campaigns.

[H3] Digital Strategy & Consulting.

If you’re unsure how to grow your business online or you need some help understanding the opportunity; we offer one-off audits and recommendations, as well as helping with training & upskilling your team, support when in-housing marketing, and acting as a CMO role to set your strategy and manage the mix of channels.

[H3] Data & Analytics.

We have dedicated data specialists to help you make sense of your online performance and your customers. From Google Tag Manager to custom reporting dashboards; we bring the insights that matter to the surface, helping you to make more informed business decisions.

Home About Us

[H1] About Us.

[H3] Empowering Business Growth.

At Wolfenden, we help people and businesses realise their full potential. Through honest, intelligent digital marketing strategies, we deliver measurable growth and build long-lasting client partnerships grounded in trust and results.
Founded in 2011 as Visibilis by Ben Wolfenden, the agency grew from a freelance operation into a trusted partner for ambitious brands. Ben’s ethos was simple: act as an extension of clients’ teams, get under the skin of their business, and deliver strategies that drive real, attributable ROI.
Through this approach, client referrals fuelled organic growth and set the foundation for the agency’s enduring reputation.
In 2015, Daisy Wolfenden joined the business, and together they doubled the agency’s size while maintaining a reputation for down-to-earth, supportive, and high-performing strategies – particularly in search. In 2020, to reflect the values and vision that continue to guide us, we rebranded as Wolfenden. Today, we continue to honour Ben’s legacy, ensuring our work is as principled and impactful as he envisioned.

[H3] Results
Matter.
We focus only on what drives genuine business value – clear, measurable outcomes, not vanity metrics or wasted budget.

[H3] We
Matter.
Flexible, agile, and experienced, our team is built to adapt and deliver. We break down silos, act with intelligence, and always follow through on our promises.

[H3] You
Matter.
We’re not just your agency – we’re your team. By understanding your business inside out, we uncover growth opportunities, act as an extension of your staff, and support your objectives as if they were our own.

[H3] Meet The Pack.

We’ve built a team of true experts who share a dedication to helping businesses find the right opportunity to grow.  Meet the senior team driving Wolfenden forwards.

[H5] Daisy Wolfenden,

[H5] Managing Director

[H5] Felicity Griffiths,

[H5] Business Growth Director

[H5] Meghan Burton,

[H5] Operations Director

[H5] Charlotte Griffin,

[H5] Client Services Director

[H5] Ellie Mack,

[H5] PR Director

[H5] Dan Pratt,

[H5] Solutions Director

[H5] Tom Corless,

[H5] Head of SEO

[H5] Jason Sanderson,

[H5] Head of Data & Analytics

[H5] Kim Rushton,

[H5] Finance Manager

[H5] Emma Barnes,

[H5] Senior Data & Insights Strategist

[H5] Emily Cartlich,

[H5] Client Services Manager

[H5] Dagmar Kupelian,

[H5] Account Manager

[H5] Eve Lowdon,

[H5] Social Media Account Manager

[H5] Lauren Quandt,

[H5] Senior Paid Media Analyst

[H5] Millie Watson,

[H5] Senior SEO Executive

[H5] Eirini Pliatsika,

[H5] Paid Media Analyst

[H5] Lucy Askew,

[H5] Senior Digital PR Account Manager

[H5] Nichola Young,

[H5] Senior Paid Media Analyst

[H5] Faye Lakin,

[H5] Senior Data & Analytics Strategist

[H5] Louise Fraser,

[H5] Digital PR Account Manager

[H5] Freya Gavin-Plume,

[H5] Senior Digital PR Executive

[H5] Sav Szymura,

[H5] SEO Manager

[H5] Sarah MacLeod,

[H5] Account Director

[H5] Gabby Holdsworth,

[H5] Junior Account Manager

[H5] Kayleigh Irvine,

[H5] Junior Account Manager

[H5] Matthew Hutchinson,

[H5] Senior SEO Account Manager

[H5] Rachel Watkins,

[H5] Digital PR Account Manager

[H5] Brighdie Mills,

[H5] Senior Account Manager

[H5] Curtis Lewis,

[H5] Senior Paid Media Analyst

[H5] Anna-Louise Parry,

[H5] Client Strategy Manager

[H5] Lizzy Green,

[H5] Senior Digital PR Account Manager

[H5] Alex Burton,

[H5] Senior SEO Strategist

[H3] A Culture
That Matters.

We believe it’s important for each individual to feel like just that; an individual. We’re all unique in our weird and wonderful ways, which is why we create bespoke roles around particular talents and ambitions. It’s also why we enjoy having a diverse team where everyone feels comfortable enough to be themselves.

Home Careers

[H1] Careers

[H3] Your Future Matters.

We’re an agile agency, free from rigid structures or pointless hierarchies. Our team are problem solvers and doers – people who get stuff done and carve out their own futures.
We create roles around individual talent and ambition, giving everyone the chance to develop their careers on their terms. In return, we value people who help us push for better and leave their mark on the agency.
Founded to champion flexibility and work-life balance, we offer a 4.5-day week, flexible hours, and a benefits package designed to suit different lifestyles and motivations. Our perks evolve based on team feedback – from socials to specialist benefits (and yes, a constantly stocked ice cream freezer…) – so everyone can thrive and be themselves.

[H3] Benefits Shaped Around You.

[H3] Flexibility & Culture of Trust.

Set your hours to suit your lifestyle, whether it’s an early morning walk with the dog or finishing earlier for childcare. Enjoy hybrid working with complete location flexibility, and attend appointments without needing to take time off.

[H3] Rewards & Recognition.

From treetop challenges to wine tastings, our monthly socials are decided by the team – attend what you enjoy, no pressure. Earn more with bi-annual bonuses, client and employee referral schemes, meal perks for work anniversaries, and extra holiday after two years with the pack.

[H3] Support & Development.

We provide a monthly budget for training and events, plus access to our internal training programme, giving you the skills and knowledge to progress your career and expand your expertise across the business.

[H3] Looking After Your Wellbeing.

Enjoy a 4.5 day working week, flexible hours, and the office closed over Christmas. We offer free professional financial advice, a dog-friendly office, and private health insurance for all staff to support your physical and mental wellbeing.

[H3] Start Building Your Future.

We’re always open to speculative applications, even if we don’t have many current openings. If you think your skills could strengthen our team, get in touch and show us how you could make a difference.

[H3] Digital PR Account Manager
We’re looking for a commercially-minded Digital PR Account Manager to lead the delivery of strategic, creative campaigns for a portfolio of key clients. You’ll take ownership of client relationships, shaping campaign direction and driving measurable organic impact, while building your own expertise in the ever-evolving DPR landscape.

[H3] Marketing & Business Development Coordinator
We’re looking for a highly organised, proactive, and strategic Marketing & Business Development Coordinator to join Wolfenden on a 12-month maternity cover basis. This is a unique role that sits at the intersection of marketing and business development, supporting our Managing Director while leading marketing activities that showcase the

[H3] Paid Media Analyst
If you’re analytical, have a great grasp of statistics and enjoy data interpretation and analysis – you could be the latest Wolfenden pack member, joining our team of Paid Media experts.

[H3] Senior Paid Media Analyst
Our Senior Paid Media Analyst will lead on the creation, development and implementation across PPC, paid social and display for some of the most ambitious brands in the UK.