Industry Context — Common BS Fingerprints in Media, News & Publishing
Generic Claims:
trusted news source, unbiased reporting, the truth, delivered, journalism that matters…
Red Flags:
no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed…
Semantic Drift Patterns:
claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations:
named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency…
USA TODAY Co.
(https://gannett.com) 📸 Data Snapshot: May 30, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home – USA TODAY Co. (https://gannett.com)
Title
Home – USA TODAY Co.
H3 Our brands
H3 About us
H3 Our impact
H3 Careers
H3 Connect with us
H3 Contact us
H6 The Pet Lovers’ Choice Awards Launches ‘Best in State’ Awards and USA TODAY Pets to Present ‘Best Pet in the Nation’ Award
H6 Dan Lakin Named Executive Race Director of the Essentia Health Fargo Marathon
H6 USA TODAY Great American Tailgate Announced
H6 USA TODAY Sports launches Readers’ Choice Awards
H6 “One Battle After Another” Wins USA TODAY’s Movie Meter Competition
HEADING_BODY Public relations – USA TODAY Co. (https://gannett.com/pr/)
Title
Public relations – USA TODAY Co.
H3 News and announcements
H6 The Pet Lovers’ Choice Awards Launches ‘Best in State’ Awards and USA TODAY Pets to Present ‘Best Pet in the Nation’ Award
H6 Dan Lakin Named Executive Race Director of the Essentia Health Fargo Marathon
H6 USA TODAY Great American Tailgate Announced
H6 USA TODAY Sports launches Readers’ Choice Awards
H6 “One Battle After Another” Wins USA TODAY’s Movie Meter Competition
H6 Jamie Stockwell Named USA TODAY Vice President of News
H6 USA TODAY Movie Meter Program Opens for Rating
H6 USA TODAY Announces 2026 Women of the Year
H6 Budweiser Wins USA TODAY’s 38th Annual Ad Meter Competition
H6 USA TODAY’s 38th Ad Meter Competition Opens
H6 USA TODAY Co. Announces Execution of Binding Letter of Intent with MediaNews Group
H6 USA TODAY Network Launches TODAY Californian
H6 USA TODAY Co. and Meta Announce Multi-Year AI Licensing Partnership
H6 Gannett Rebrands to USA TODAY Co.
H6 USA TODAY Launches USA TODAY PLAY
H6 SKECHERS Hot Chocolate Run Series to Feature Ghirardelli Cocoa Club
H6 USA TODAY Deploys Taboola’s DeeperDive AI Answer Engine for all Audiences
H6 Skechers Named Title Sponsor of the Hot Chocolate Run Series
H6 USA TODAY Sports Announces ALL-USA TODAY
H6 Gannett Debuts “Connecting America” on USA TODAY Streaming Channels
H6 Gannett I USA TODAY Network and Perplexity Announce Strategic AI Content Licensing Ageement
H6 Wendy Naugle Joins USA TODAY Network as Executive Editor of Entertainment
H6 Gannett and AddressUSA Announce National Real Estate Agreement
H6 LocaliQ Launches Voice AI Agent to Transform Prospect Conversations
H6 Joe Miranda Joins Gannett as Chief Technology and Data Officer
H6 Gannett Deploys Innovative DeeperDive AI Technology to Drive Digital Transformation
H6 Gannett and XPR Media Announce Agreement to Amplify Content Reach Nationwide
H6 Gannett I USA TODAY Network Joins Snowflake Marketplace
H6 2025 USA TODAY Wine & Food Experience Tour Announced
H6 USA TODAY Launches USA TODAY Acoustic
H6 USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub
H6 2025 Golfweek Tech Lab Presented by T-Mobile for Business Announced
H6 Trisha Gosser Appointed Gannett Chief Financial Officer
H6 LocaliQ Announces George Schoenstein as Chief Marketing Officer
H6 “Wicked” Wins USA TODAY’s Inaugural Movie Meter Competition
H6 USA TODAY Announces 2025 Women of the Year in Celebration of Women’s History Month
H6 Gannett Announces Asset Purchase Agreement With Hearst
H6 USA TODAY Movie Meter Opens For Rating
H6 Budweiser Wins USA TODAY’s 37th Annual Ad Meter Competition
H6 USA TODAY’s 37th Ad Meter Competition Opens
H6 LocaliQ Expands Product Portfolio Incorporating AI With Dash By LocaliQ
H6 Gannett Earns Equality 100 Award in Human Rights Campaign Foundation’s 2025 Corporate Equality Index
H6 Gannett and Reuters Launch Bundle Content Offering
H6 Inaugural USA TODAY Movie Meter Announced
H6 USA TODAY Network Wins Nine 2024 EPPY Awards
H6 Caren Bohan Appointed USA TODAY Editor In Chief
H6 USA TODAY Launches Inaugural Wine Club
H6 Gannett and BetMGM Announce Multi-Year Partnership
H6 USA TODAY and NFL Announce USA TODAY Sports Super 25 Girls Flag Football Poll
H6 Hot Chocolate Run 2024-2025 Series Announced
H6 LocaliQ Expands Online Search Offering
H6 USA TODAY Network Wins Two Edward R. Murrow Awards
H6 Inaugural USA TODAY Ad Meter Brand Spotlight Awards Gold Medal to Nike
H6 USA TODAY Sports Announces 2024 US LBM College Football Coaches Poll
H6 Gannett Recognized as a 2024 Diversity Impact Awards Winner by Global ERG Network
H6 2024 USA TODAY Wine & Food Experience Tour Announced
H6 Gannett and Concacaf Announce Media Content Partnership
H6 USA TODAY and The Tennessean Win Peabody Award for “States of America”
H6 The Tennessean named a 2024 Pulitzer Prizes Finalist in Breaking News Photography
H6 Gannett Recognized as one of the 2024 Best Employers for Diversity by Forbes
H6 Chief Executive Officer Mike Reed Participates in Columbia AdTech Conference
H6 Chief Executive Officer Mike Reed Participates in Mather Symposium
H6 Gannett Publishes Annual ESG Report
H6 Gannett Publishes Annual Inclusion Report
H6 LocaliQ Achieves SOC 2 Type II Compliance Certification
H6 USA TODAY Announces the 2024 Women of the Year in Honor of Women’s History Month
H6 Monica Richardson Appointed USA TODAY Senior Vice President
H6 State Farm Wins USA TODAY’s 36th Annual Ad Meter Competition
H6 USA TODAY’S 36th Ad Meter Competition Opens
H6 Gannett and Big Ten Conference Announce Media Partnership
H6 USA TODAY NETWORK Ventures Announces 2024 Legends Party with NFL Alumni Legends
H6 Reviewed Returns to CES with Second Annual AccessABILITY Awards
H6 Gannett Earns Top Score in Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index
H6 USA TODAY Network wins 6 EPPY Awards from Editor & Publisher
H6 Gannett and Jackpocket Announce Exclusive Agreement
H6 Ventures Endurance Partners with Special Olympics as Official Charity Partner for 2023-2024 Hot Chocolate Run Series
H6 USA TODAY Sports Launches 2023 US LBM College Football Coaches Poll
H6 The Des Moines Register Iowa Poll Partners with NBC News
H6 USA TODAY NETWORK Ventures Announces 2023 High School Sports Awards Show
H6 Chris Cho Joins Gannett as President of Digital Marketing Solutions
H6 USA TODAY Best-selling Booklist Returns
H6 Gannett Files Federal Lawsuit Against Google
H6 Gannett v. Google
H6 2023 USA TODAY Wine & Food Experience Tour Announced
H6 Terence Samuel Appointed USA TODAY Editor in Chief
H6 USA TODAY Sports Media Group and National Women’s Soccer League Announce Media Agreement
H6 Nicole Avery Nichols named Detroit Free Press executive editor
H6 Gannett Recognized as one of the 2023 Best Employers for Diversity by Forbes
H6 Gannett Awarded 2023 Gold Bell Seal for Workplace Mental Health
H6 USA TODAY’s Flagship News and Politics Show “States of America” Debuts Season Two
H6 USA TODAY’s Flagship News and Politics Show “States of America” Debuts Season 2
H6 USA TODAY Network and WGCU Public Media Launch ‘The Last Ride’ True Crime Podcast
H6 USA TODAY Announces the 2023 Women of the Year
H6 Gannett Publishes Annual ESG and Inclusion Report
H6 Gannett Statement in Response to Nieman Lab Story
H6 Kristin Roberts Joins Gannett as Chief Content Officer
H6 Gannett and Gambling.com Group Announce Strategic Partnership
H6 USA TODAY Network Ceases Publication of Dilbert Comic
H6 LocaliQ Unveils Website with Refreshed Brand Identity to Help Businesses Seize Their Potential
H6 The Farmer’s Dog Wins USA TODAY’s 35th Annual Ad Meter Competition
H6 USA TODAY’s 35th Ad Meter Competition Opens
H6 Gannett and Gambling.com Group Announce Strategic Partnership
H6 USA TODAY NETWORK Ventures Announces 2023 PLANTERS® Brand Legends Party with Hosts Rob Gronkowski and Vernon Davis
H6 USA TODAY Joins Social Media Platform Post as First Publisher
H6 Reviewed Launches AccessABILITY Awards Honoring the Best in Accessible Design
H6 Gannett and Sanctuary Foretell Best-in-Class Horoscopes
H6 LocaliQ Launches New Scheduling Management Software for Small Businesses
H6 USA TODAY Sports Launches 24/7 Streaming Service with SLING TV
H6 Gannett Foundation, employee groups donate $60K to non-profits
H6 USA TODAY Sports+ Launches New AR Experiences to Celebrate the 2022 World Cup
H6 ‘Coldwater Kitchen’ Documentary Premiers At DOC NYC
H6 Reviewed Announces 2022 Best of Year Awards
H6 USA TODAY Network and Gannett Foundation Announce 2022 “A Community Thrives” National Grant Recipients
H6 ReachLocal Named ‘Remarkable Vendor of the Year’ By Neighborly®
H6 Austin American-Statesman’s Manny García Named Editor of the Year from the National Press Foundation
H6 Celebrating 40 Years Of USA TODAY’S Groundbreaking Journalism
H6 LocaliQ Reveals New Logo And ‘Seize Your Potential’ Campaign
H6 USA TODAY Sports+ Is Now Available to All Network Subscribers as THE Premium Sports Destination
H6 USA TODAY Celebrates 40 Years of Journalism and Innovation
H6 USA TODAY Announces 2022 High School Sports Awards Show Hosts
H6 USA TODAY Launches States of America, a Flagship Longform Video News and Politics Show, on Streaming Channels
H6 Gannett Kicks Off Summer News Internships Focused on Diversity, in Collaboration With The Freedom Forum, Ida B. Wells Society for Investigative Reporting and Meta
H6 USA TODAY and China Intercontinental Communication Center Launch Sister Cities TV Series
H6 Vincent Cirel Joins Gannett as Chief Technology Officer
H6 Gannett Announces Strategic Organizational Restructuring
H6 USA TODAY NETWORK and Gannett Foundation Launch 2022 A Community Thrives Program
H6 Ventures Endurance Announces Alliance with GoFundMe
H6 Francesca Chambers Joins USA TODAY as White House Correspondent
H6 Imagn and National Women’s Soccer League Announce Worldwide Official Photography Agreement
H6 USA TODAY NETWORK Ventures Announces Former PGA Player Colt Knost as Host of Legends Party at the Masters
H6 USA TODAY Announces 2022 Women of the Year Honorees
H6 Gannett awarded five stars in recognition of United Nation’s Sustainable Development Goals
H6 Gannett and USA TODAY Announce 2022 America Talks Program
H6 Ventures Endurance & Warner Bros. Consumer Products Announce DC Super Hero Run Series at Participating Six Flags Theme Parks
H6 Rocket Homes and Rocket Mortgage’s “Dream House with Anna Kendrick and Barbie” Wins USA TODAY’s 34 Annual Ad Meter Competition
H6 USA TODAY NETWORK Ventures Announces Rob Gronkowski as Host of NFL Alumni Legends Party
H6 USA TODAY Launches 34th Ad Meter Competition
H6 Gannett Earns Top Score in Human Rights Campaign Foundation’s 2022 Corporate Equality Index
H6 Accused Season 4: ‘The Impending Execution of Elwood Jones’ podcast is now available for USA TODAY subscribers
H6 Reviewed Launches Accessibility Category to Expand Representation for Consumers with Disabilities
H6 USA TODAY Sports Launches 2022 Ferris Mowers Men’s Basketball Coaches Poll
H6 Ventures Virtual Events Raise $500,000 for St. Jude’s
H6 Gannett journalists keep communities informed with critical COVID-19 news throughout year of pandemic
H6 Tennessean named one of ‘10 News Publishers That Do It Right’ by E&P
H6 Gannett applauds jury for acquitting reporter arrested covering protests
H6 USA TODAY Sports Media Group launches playable brackets, AR hoops experience
H6 Gannett provides vital information to Texas communities impacted by storm
H6 USA TODAY NETWORK Brings Augmented Reality to More Local Apps
H6 Courier Journal reflects on the year since Breonna Taylor’s death
H6 Rocket Mortgage Wins USA TODAY’s Super Bowl Ad Meter Competition
H6 Gannett Announces $1.045 Billion Debt Refinancing
H6 USA TODAY Launches 33rd Ad Meter Competition
H6 Gannett Announces Preliminary Fourth Quarter Financial Results
H6 Gannett Presents at the 23rd Annual Needham Growth Conference
H6 USA TODAY, Adweek join to host The Big Game Summit
H6 Gannett names Spencer Mandell executive creative director
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://gannett.com) Home – USA TODAY Co.
Pause Unmute [H4] Amplifying voices from across the nation, with our mission-driven journalism [H4] News & Announcements APR 30, 2026 [H6] The Pet Lovers’ Choice Awards Launches ‘Best in State’ Awards and USA TODAY Pets to Present ‘Best Pet in the Nation’ Award APR 29, 2026 [H6] Dan Lakin Named Executive Race Director of the Essentia Health Fargo Marathon APR 27, 2026 [H6] USA TODAY Great American Tailgate Announced APR 13, 2026 [H6] USA TODAY Sports launches Readers’ Choice Awards MAR 16, 2026 [H6] “One Battle After Another” Wins USA TODAY’s Movie Meter Competition View previous posts [H3] Our brands USA TODAY Co.’s portfolio includes hundreds of brands that deliver Pulitzer Prize-winning journalism, compelling content, events, experiences and digital marketing business solutions. See our brands [H3] About us Audience-led and digitally-focused, USA TODAY Co. has been serving communities since 1924 with mission-driven journalism. Read about us [H3] Our impact USA TODAY Co. positively impacts our communities by delivering trusted journalism, practicing social responsibility, cultivating a culture of belonging, and propelling local businesses. See our impact [H3] Careers Grow your career with meaningful work that makes a difference. Join #TeamUSATODAY. See current openings [H3] Connect with us Follow us on social media to find out what’s happening at USA TODAY Co. [H3] Contact us Ask questions and share feedback – we’d love to hear from you. Get in touch
1749 chars
SUB-PAGE (https://gannett.com/pr/) Public relations – USA TODAY Co.
[H3] News and announcements Apr 30, 2026 [H6] The Pet Lovers’ Choice Awards Launches ‘Best in State’ Awards and USA TODAY Pets to Present ‘Best Pet in the Nation’ Award Apr 29, 2026 [H6] Dan Lakin Named Executive Race Director of the Essentia Health Fargo Marathon Apr 27, 2026 [H6] USA TODAY Great American Tailgate Announced Apr 13, 2026 [H6] USA TODAY Sports launches Readers’ Choice Awards Mar 16, 2026 [H6] “One Battle After Another” Wins USA TODAY’s Movie Meter Competition Mar 10, 2026 [H6] Jamie Stockwell Named USA TODAY Vice President of News Mar 04, 2026 [H6] USA TODAY Movie Meter Program Opens for Rating Mar 02, 2026 [H6] USA TODAY Announces 2026 Women of the Year Feb 09, 2026 [H6] Budweiser Wins USA TODAY’s 38th Annual Ad Meter Competition Feb 04, 2026 [H6] USA TODAY’s 38th Ad Meter Competition Opens Jan 26, 2026 [H6] USA TODAY Co. Announces Execution of Binding Letter of Intent with MediaNews Group Jan 15, 2026 [H6] USA TODAY Network Launches TODAY Californian Dec 05, 2025 [H6] USA TODAY Co. and Meta Announce Multi-Year AI Licensing Partnership Nov 04, 2025 [H6] Gannett Rebrands to USA TODAY Co. Oct 15, 2025 [H6] USA TODAY Launches USA TODAY PLAY Sep 17, 2025 [H6] SKECHERS Hot Chocolate Run Series to Feature Ghirardelli Cocoa Club Sep 15, 2025 [H6] USA TODAY Deploys Taboola’s DeeperDive AI Answer Engine for all Audiences Sep 02, 2025 [H6] Skechers Named Title Sponsor of the Hot Chocolate Run Series Aug 28, 2025 [H6] USA TODAY Sports Announces ALL-USA TODAY Aug 13, 2025 [H6] Gannett Debuts “Connecting America” on USA TODAY Streaming Channels Jul 30, 2025 [H6] Gannett I USA TODAY Network and Perplexity Announce Strategic AI Content Licensing Ageement Jul 16, 2025 [H6] Wendy Naugle Joins USA TODAY Network as Executive Editor of Entertainment Jul 07, 2025 [H6] Gannett and AddressUSA Announce National Real Estate Agreement Jun 24, 2025 [H6] LocaliQ Launches Voice AI Agent to Transform Prospect Conversations Jun 11, 2025 [H6] Joe Miranda Joins Gannett as Chief Technology and Data Officer Jun 11, 2025 [H6] Gannett Deploys Innovative DeeperDive AI Technology to Drive Digital Transformation Jun 04, 2025 [H6] Gannett and XPR Media Announce Agreement to Amplify Content Reach Nationwide Jun 04, 2025 [H6] Gannett I USA TODAY Network Joins Snowflake Marketplace May 28, 2025 [H6] 2025 USA TODAY Wine & Food Experience Tour Announced Apr 28, 2025 [H6] USA TODAY Launches USA TODAY Acoustic Apr 14, 2025 [H6] USA TODAY Announces Studio IX: A Multimedia Women’s Sports Hub Mar 24, 2025 [H6] 2025 Golfweek Tech Lab Presented by T-Mobile for Business Announced Mar 18, 2025 [H6] Trisha Gosser Appointed Gannett Chief Financial Officer Mar 03, 2025 [H6] LocaliQ Announces George Schoenstein as Chief Marketing Officer Mar 03, 2025 [H6] “Wicked” Wins USA TODAY’s Inaugural Movie Meter Competition Feb 27, 2025 [H6] USA TODAY Announces 2025 Women of the Year in Celebration of Women’s History Month Feb 19, 2025 [H6] Gannett Announces Asset Purchase Agreement With Hearst Feb 12, 2025 [H6] USA TODAY Movie Meter Opens For Rating Feb 10, 2025 [H6] Budweiser Wins USA TODAY’s 37th Annual Ad Meter Competition Feb 05, 2025 [H6] USA TODAY’s 37th Ad Meter Competition Opens Jan 27, 2025 [H6] LocaliQ Expands Product Portfolio Incorporating AI With Dash By LocaliQ Jan 07, 2025 [H6] Gannett Earns Equality 100 Award in Human Rights Campaign Foundation’s 2025 Corporate Equality Index Jan 02, 2025 [H6] Gannett and Reuters Launch Bundle Content Offering Dec 05, 2024 [H6] Inaugural USA TODAY Movie Meter Announced Nov 19, 2024 [H6] USA TODAY Network Wins Nine 2024 EPPY Awards Sep 20, 2024 [H6] Caren Bohan Appointed USA TODAY Editor In Chief Sep 16, 2024 [H6] USA TODAY Launches Inaugural Wine Club Sep 16, 2024 [H6] Gannett and BetMGM Announce Multi-Year Partnership Sep 12, 2024 [H6] USA TODAY and NFL Announce USA TODAY Sports Super 25 Girls Flag Football Poll Sep 09, 2024 [H6] Hot Chocolate Run 2024-2025 Series Announced Sep 04, 2024 [H6] LocaliQ Expands Online Search Offering Aug 22, 2024 [H6] USA TODAY Network Wins Two Edward R. Murrow Awards Aug 12, 2024 [H6] Inaugural USA TODAY Ad Meter Brand Spotlight Awards Gold Medal to Nike Aug 05, 2024 [H6] USA TODAY Sports Announces 2024 US LBM College Football Coaches Poll Jul 31, 2024 [H6] Gannett Recognized as a 2024 Diversity Impact Awards Winner by Global ERG Network Jul 11, 2024 [H6] 2024 USA TODAY Wine & Food Experience Tour Announced May 30, 2024 [H6] Gannett and Concacaf Announce Media Content Partnership May 09, 2024 [H6] USA TODAY and The Tennessean Win Peabody Award for “States of America” May 06, 2024 [H6] The Tennessean named a 2024 Pulitzer Prizes Finalist in Breaking News Photography Apr 29, 2024 [H6] Gannett Recognized as one of the 2024 Best Employers for Diversity by Forbes Apr 11, 2024 [H6] Chief Executive Officer Mike Reed Participates in Columbia AdTech Conference Mar 27, 2024 [H6] Chief Executive Officer Mike Reed Participates in Mather Symposium Mar 26, 2024 [H6] Gannett Publishes Annual ESG Report Mar 19, 2024 [H6] Gannett Publishes Annual Inclusion Report Mar 12, 2024 [H6] LocaliQ Achieves SOC 2 Type II Compliance Certification Feb 29, 2024 [H6] USA TODAY Announces the 2024 Women of the Year in Honor of Women’s History Month Feb 23, 2024 [H6] Monica Richardson Appointed USA TODAY Senior Vice President Feb 12, 2024 [H6] State Farm Wins USA TODAY’s 36th Annual Ad Meter Competition Feb 07, 2024 [H6] USA TODAY’S 36th Ad Meter Competition Opens Feb 01, 2024 [H6] Gannett and Big Ten Conference Announce Media Partnership Jan 24, 2024 [H6] USA TODAY NETWORK Ventures Announces 2024 Legends Party with NFL Alumni Legends Dec 18, 2023 [H6] Reviewed Returns to CES with Second Annual AccessABILITY Awards Dec 04, 2023 [H6] Gannett Earns Top Score in Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index Nov 06, 2023 [H6] USA TODAY Network wins 6 EPPY Awards from Editor & Publisher Oct 02, 2023 [H6] Gannett and Jackpocket Announce Exclusive Agreement Sep 15, 2023 [H6] Ventures Endurance Partners with Special Olympics as Official Charity Partner for 2023-2024 Hot Chocolate Run Series Aug 30, 2023 [H6] USA TODAY Sports Launches 2023 US LBM College Football Coaches Poll Aug 11, 2023 [H6] The Des Moines Register Iowa Poll Partners with NBC News Jul 26, 2023 [H6] USA TODAY NETWORK Ventures Announces 2023 High School Sports Awards Show Jun 29, 2023 [H6] Chris Cho Joins Gannett as President of Digital Marketing Solutions Jun 28, 2023 [H6] USA TODAY Best-selling Booklist Returns Jun 20, 2023 [H6] Gannett Files Federal Lawsuit Against Google Jun 20, 2023 [H6] Gannett v. Google Jun 14, 2023 [H6] 2023 USA TODAY Wine & Food Experience Tour Announced Jun 02, 2023 [H6] Terence Samuel Appointed USA TODAY Editor in Chief May 16, 2023 [H6] USA TODAY Sports Media Group and National Women’s Soccer League Announce Media Agreement May 03, 2023 [H6] Nicole Avery Nichols named Detroit Free Press executive editor Apr 25, 2023 [H6] Gannett Recognized as one of the 2023 Best Employers for Diversity by Forbes Apr 19, 2023 [H6] Gannett Awarded 2023 Gold Bell Seal for Workplace Mental Health Apr 07, 2023 [H6] USA TODAY’s Flagship News and Politics Show “States of America” Debuts Season Two Apr 07, 2023 [H6] USA TODAY’s Flagship News and Politics Show “States of America” Debuts Season 2 Apr 04, 2023 [H6] USA TODAY Network and WGCU Public Media Launch ‘The Last Ride’ True Crime Podcast Mar 17, 2023 [H6] USA TODAY Announces the 2023 Women of the Year Mar 10, 2023 [H6] Gannett Publishes Annual ESG and Inclusion Report Mar 09, 2023 [H6] Gannett Statement in Response to Nieman Lab Story Mar 06, 2023 [H6] Kristin Roberts Joins Gannett as Chief Content Officer Mar 01, 2023 [H6] Gannett and Gambling.com Group Announce Strategic Partnership Feb 24, 2023 [H6] USA TODAY Network Ceases Publication of Dilbert Comic Feb 15, 2023 [H6] LocaliQ Unveils Website with Refreshed Brand Identity to Help Businesses Seize Their Potential Feb 13, 2023 [H6] The Farmer’s Dog Wins USA TODAY’s 35th Annual Ad Meter Competition Feb 08, 2023 [H6] USA TODAY’s 35th Ad Meter Competition Opens Feb 08, 2023 [H6] Gannett and Gambling.com Group Announce Strategic Partnership Jan 27, 2023 [H6] USA TODAY NETWORK Ventures Announces 2023 PLANTERS® Brand Legends Party with Hosts Rob Gronkowski and Vernon Davis Jan 09, 2023 [H6] USA TODAY Joins Social Media Platform Post as First Publisher Dec 15, 2022 [H6] Reviewed Launches AccessABILITY Awards Honoring the Best in Accessible Design Dec 13, 2022 [H6] Gannett and Sanctuary Foretell Best-in-Class Horoscopes Dec 05, 2022 [H6] LocaliQ Launches New Scheduling Management Software for Small Businesses Nov 29, 2022 [H6] USA TODAY Sports Launches 24/7 Streaming Service with SLING TV Nov 28, 2022 [H6] Gannett Foundation, employee groups donate $60K to non-profits Nov 22, 2022 [H6] USA TODAY Sports+ Launches New AR Experiences to Celebrate the 2022 World Cup Nov 16, 2022 [H6] ‘Coldwater Kitchen’ Documentary Premiers At DOC NYC Nov 07, 2022 [H6] Reviewed Announces 2022 Best of Year Awards Oct 25, 2022 [H6] USA TODAY Network and Gannett Foundation Announce 2022 “A Community Thrives” National Grant Recipients Oct 19, 2022 [H6] ReachLocal Named ‘Remarkable Vendor of the Year’ By Neighborly® Oct 01, 2022 [H6] Austin American-Statesman’s Manny García Named Editor of the Year from the National Press Foundation Sep 15, 2022 [H6] Celebrating 40 Years Of USA TODAY’S Groundbreaking Journalism Sep 12, 2022 [H6] LocaliQ Reveals New Logo And ‘Seize Your Potential’ Campaign Sep 09, 2022 [H6] USA TODAY Sports+ Is Now Available to All Network Subscribers as THE Premium Sports Destination Jul 13, 2022 [H6] USA TODAY Celebrates 40 Years of Journalism and Innovation Jul 12, 2022 [H6] USA TODAY Announces 2022 High School Sports Awards Show Hosts Jul 08, 2022 [H6] USA TODAY Launches States of America, a Flagship Longform Video News and Politics Show, on Streaming Channels Jul 06, 2022 [H6] Gannett Kicks Off Summer News Internships Focused on Diversity, in Collaboration With The Freedom Forum, Ida B. Wells Society for Investigative Reporting and Meta Jun 28, 2022 [H6] USA TODAY and China Intercontinental Communication Center Launch Sister Cities TV Series Jun 13, 2022 [H6] Vincent Cirel Joins Gannett as Chief Technology Officer Jun 01, 2022 [H6] Gannett Announces Strategic Organizational Restructuring May 31, 2022 [H6] USA TODAY NETWORK and Gannett Foundation Launch 2022 A Community Thrives Program May 24, 2022 [H6] Ventures Endurance Announces Alliance with GoFundMe May 03, 2022 [H6] Francesca Chambers Joins USA TODAY as White House Correspondent Apr 04, 2022 [H6] Imagn and National Women’s Soccer League Announce Worldwide Official Photography Agreement Mar 31, 2022 [H6] USA TODAY NETWORK Ventures Announces Former PGA Player Colt Knost as Host of Legends Party at the Masters Mar 24, 2022 [H6] USA TODAY Announces 2022 Women of the Year Honorees Mar 23, 2022 [H6] Gannett awarded five stars in recognition of United Nation’s Sustainable Development Goals Mar 17, 2022 [H6] Gannett and USA TODAY Announce 2022 America Talks Program Mar 08, 2022 [H6] Ventures Endurance & Warner Bros. Consumer Products Announce DC Super Hero Run Series at Participating Six Flags Theme Parks Feb 14, 2022 [H6] Rocket Homes and Rocket Mortgage’s “Dream House with Anna Kendrick and Barbie” Wins USA TODAY’s 34 Annual Ad Meter Competition Feb 08, 2022 [H6] USA TODAY NETWORK Ventures Announces Rob Gronkowski as Host of NFL Alumni Legends Party Feb 07, 2022 [H6] USA TODAY Launches 34th Ad Meter Competition Jan 27, 2022 [H6] Gannett Earns Top Score in Human Rights Campaign Foundation’s 2022 Corporate Equality Index Jan 25, 2022 [H6] Accused Season 4: ‘The Impending Execution of Elwood Jones’ podcast is now available for USA TODAY subscribers Jan 10, 2022 [H6] Reviewed Launches Accessibility Category to Expand Representation for Consumers with Disabilities Jan 04, 2022 [H6] USA TODAY Sports Launches 2022 Ferris Mowers Men’s Basketball Coaches Poll Mar 21, 2021 [H6] Ventures Virtual Events Raise $500,000 for St. Jude’s Mar 17, 2021 [H6] Gannett journalists keep communities informed with critical COVID-19 news throughout year of pandemic Mar 17, 2021 [H6] Tennessean named one of ‘10 News Publishers That Do It Right’ by E&P Mar 10, 2021 [H6] Gannett applauds jury for acquitting reporter arrested covering protests Mar 08, 2021 [H6] USA TODAY Sports Media Group launches playable brackets, AR hoops experience Mar 03, 2021 [H6] Gannett provides vital information to Texas communities impacted by storm Feb 18, 2021 [H6] USA TODAY NETWORK Brings Augmented Reality to More Local Apps Feb 12, 2021 [H6] Courier Journal reflects on the year since Breonna Taylor’s death Feb 08, 2021 [H6] Rocket Mortgage Wins USA TODAY’s Super Bowl Ad Meter Competition Feb 01, 2021 [H6] Gannett Announces $1.045 Billion Debt Refinancing Jan 26, 2021 [H6] USA TODAY Launches 33rd Ad Meter Competition Jan 19, 2021 [H6] Gannett Announces Preliminary Fourth Quarter Financial Results Jan 14, 2021 [H6] Gannett Presents at the 23rd Annual Needham Growth Conference Jan 12, 2021 [H6] USA TODAY, Adweek join to host The Big Game Summit Jan 11, 2021 [H6] Gannett names Spencer Mandell executive creative director
14390 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
20Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 3 |
| /pr/ | 18 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"@graph": [
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"datePublished": "2022-06-14T12:20:43+00:00",
"dateModified": "2025-10-28T15:38:02+00:00",
"breadcrumb": {
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"@id": "https://www.usatodayco.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.usatodayco.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.usatodayco.com/#organization",
"name": "USA Today Co.",
"url": "https://www.usatodayco.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.usatodayco.com/#/schema/logo/image/",
"url": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"contentUrl": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"width": 512,
"height": 512,
"caption": "USA Today Co."
},
"image": {
"@id": "https://www.usatodayco.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GannettCompany/",
"https://x.com/Gannett"
]
}
]
}
/pr/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.usatodayco.com/pr/",
"url": "https://www.usatodayco.com/pr/",
"name": "Public relations - USA TODAY Co.",
"isPartOf": {
"@id": "https://www.usatodayco.com/#website"
},
"datePublished": "2023-04-17T13:37:50+00:00",
"dateModified": "2023-04-28T19:03:50+00:00",
"breadcrumb": {
"@id": "https://www.usatodayco.com/pr/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.usatodayco.com/pr/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.usatodayco.com/pr/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.usatodayco.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Public relations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.usatodayco.com/#website",
"url": "https://www.usatodayco.com/",
"name": "USA TODAY Co.",
"description": "Audience-led and digitally-focused",
"publisher": {
"@id": "https://www.usatodayco.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.usatodayco.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.usatodayco.com/#organization",
"name": "USA Today Co.",
"url": "https://www.usatodayco.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.usatodayco.com/#/schema/logo/image/",
"url": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"contentUrl": "https://www.usatodayco.com/wp-content/uploads/2025/10/cropped-USAT-Co_favicon_Full-Color.png",
"width": 512,
"height": 512,
"caption": "USA Today Co."
},
"image": {
"@id": "https://www.usatodayco.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GannettCompany/",
"https://x.com/Gannett"
]
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Media, News & Publishing
34.7 Avg BS
Based on 830 businesses audited.
⚠ More BS than average
USA TODAY Co. has 5.3 points more BS than the average for Media, News & Publishing.
BS Detector
Media, News & Publishing BS: USA TODAY Co. (gannett.com)
https://gannett.com
📍 Industry: Media, News & Publishing
40
BS / 100
USA TODAY Co. (formerly Gannett) operates a site that is a tale of two halves: a highly specific, substance-rich PR archive buried under a thick layer of corporate marketing fluff. While the journalistic proof is verifiable, the modern brand positioning is almost entirely constructed from industry cliches and safe corporate jargon. It is a functionally authoritative site that hides its actual impact behind a wall of high-gloss boilerplate.
Info Density
Power-words vs. Substance ratio.
12
40% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
6
30% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
35% BS
Commodity Fingerprint
Detection of industry clichés/templates.
10
67% BS
Identity & Authority
Expert verifiability & Schema depth.
5
33% BS
Replace generic H3 headings like Our impact and About us with specific impact data (e.g., Reaching 100M+ Readers Monthly). Remove unverified and low-count review metrics from the schema to avoid the appearance of trust theatre. Explicitly link to a published Editorial Standards and Ethics Code from the homepage to fulfill industry proof expectations. Add Person schema for all named executives in press releases to solidify authority and transparency.
The site aligns well with the Media and Publishing industry, as evidenced by a massive archive of press releases, award announcements (Pulitzer, Peabody), and journalistic staffing updates. However, the presence of significant digital marketing solutions and gambling partnerships indicates a transition toward a diversified business conglomerate model.
“The score of 40 is driven primarily by the Commodity Fingerprint (10/15) and Information Density (12/30) pillars. The high usage of industry clichés and generic corporate headings creates a moderate level of BS, even though the news headlines provide strong forensic substance. The site narrowly avoids a higher score due to the verifiable nature of its award announcements and leadership appointments.”
Verified Analysis Date: May 30, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from USA TODAY Co., captured on May 30, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to USA TODAY Co.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://gannett.com to view the most current version of its content and learn from the source what this company is about and what it offers.