Training Example: WSMH / WEYI (Mid-Michigan NOW) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Media, News & Publishing
Generic Claims: trusted news source, unbiased reporting, the truth, delivered, journalism that matters…
Red Flags: no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed…
Semantic Drift Patterns: claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations: named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency…

WSMH / WEYI (Mid-Michigan NOW)

(https://nbc25news.com) 📸 Data Snapshot: May 30, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Mid-Michigan NOW News, Weather, Sports, Breaking News (https://nbc25news.com)
Title

Mid-Michigan NOW News, Weather, Sports, Breaking News

Meta

WSMH2 –MidMichigannow provides coverage of breaking news, sports and weather in the Flint – Saginaw area of Michigan, including Lansing, Owosso, Chesaning, St Charles, Bay City, Midland, Akron, Caro, Vassar, Lapeer, Auburn Hills, Fenton and Brighton, Michigan.

H2 Local News
H2 Stay Connected
H2 Trending
H2 Nation & World
H2 Sports
H2 Entertainment
H2 Money
H2 Featured Videos
H2 Offbeat
H2 Sponsored Content
H2 Shopping
H2 Flint Water Crisis
H2 Crisis in the Classroom
H2 Auto Matters
H2 Connect to Congress
NAV_REPEATED_BODY_FOOTER chevron-right (https://nbc25news.com/weather/)
Title

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H2 Weather Maps
NAV_REPEATED_FOOTER chevron-right (https://nbc25news.com/station/contact/)
Title

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H3 REMITTANCE ADDRESS
NAV_HEADING_REPEATED_BODY_FOOTER chevron-right (https://nbc25news.com/sports/)
Title

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H2 National Sports
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://nbc25news.com) Mid-Michigan NOW News, Weather, Sports, Breaking News
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Download the AppGet your news faster with our mobile experienceInstall
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Now69°
[IMG: weather conditions are Mostly Sunny for Sun]
Sun76°
[IMG: weather conditions are Mostly Sunny for Mon]
Mon77°
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Watch
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ACCESSIBILITYUAW Local 699 votes to not approve tentative agreement with Nexteer in SaginawSAGINAW, Mich. – Local union members have voted down a tentative agreement with Nexteer following deliberations.Over the weekend, UAW Local 699 announced that tDriver in critical condition after crashing into patrol vehicle on M-59A 27-year-old Waterford Township man has been hospitalized with critical injuries after crashing a Chevy Impala into an Oakland County Sheriff deputy's patrol Bay City bridges to not charge tolls on the 4th of JulyBAY CITY, Mich. -All travel on Liberty and Independence bridges in Bay City will be completely free on July 4th.Bay City Bridge Partners made the announcement Effort seeks primaries, not conventions, to nominate Secretary of State, Attorney GeneralA movement is growing to put nominations for Secretary of State and Attorney General in a primary. Whitmer clarifies comment that she's not running for president in 2028Gov. Gretchen Whitmer, at the Detroit Regional Chamber policy conference on Mackinac Island, weighed in again on whether she will run for president in 2028.Flint Soap Box Derby making a return to Cronin Derby Downs after 25 year hiatusRacing fans get ready, because the Flint Soap Box Derby is preparing to return this weekend and it will be going back to its roots, Cronin Derby Downs.Freedom 250 spokesperson says American State Fair 'nonpolitical' as artists drop outA Freedom 250 spokesperson said Friday that the Great American State Fair is "inherently nonpolitical" as artists have dropped out, citing partisan ties.Trump meeting in Situation Room to make 'final determination' on Iran agreementThe tentative agreement follows weeks of escalating tensions and intermittent clashes involving U.S. and Iranian forces in the Persian Gulf.Judge temporarily blocks $1.8B 'anti-weaponization' fund for Trump alliesThe fund stems from a settlement of President Donald Trump's $10 billion lawsuit against the Internal Revenue Service (IRS) over the leak of his tax returns. VOTE: Are gas prices affecting your summer travel plans?Are gas prices affecting your summer travel plans?
[H2] Local News
Flint Soap Box Derby returns to historic Cronin Derby Downs trackDrivers rolled down the hill at Cronin Derby Downs for the first time in over 25 years at the 6th annual Flint Soap Box Derby. Hurley Children’s Hospital bowl-a-thon raises funds for Hurley Kids Fund in FlushingPeople bowled at the Colonial Lanes in Flushing for a good cause during the 35th annual Bowl-A-Thon.Swartz Creek Hometown Days brings inclusive family funSwartz Creek's annual Hometown Days festival is back.Midland Antique Festival returns this weekend with 1,000-plus dealers, car showTreasure hunters will have a chance to browse thousands of vintage finds this weekend as the Midland Antique Festival returns to the Midland County Fairgrounds.First Saginaw Tattoo Fest brings 70-plus artists, vendors to Dow Event CenterPeople looking for fresh ink or a new piercing can check out the first-ever Saginaw Tattoo Fest.Country Music Star visits Genesee County Jail for Ignite University expansionRandy Houser played a concert for inmates and also saw the expansion of the Ignite University program, which is moving to the 5th floor of the jail.UM-Flint holds Data Science Day to encourage STEM careersThe University of Michigan Flint held a Data Science Day, giving students hands on experiences with S.T.E.M. careers.See More
[H2] Stay Connected
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[IMG: youtube icon]
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Newsletter Sign UpQuestion of the Day
[H2] Trending
Driver in critical condition after crashing into patrol vehicle on M-59A 27-year-old Waterford Township man has been hospitalized with critical injuries after crashing a Chevy Impala into an Oakland County Sheriff deputy's patrol Country Music Star visits Genesee County Jail for Ignite University expansionRandy Houser played a concert for inmates and also saw the expansion of the Ignite University program, which is moving to the 5th floor of the jail.UAW Local 699 votes to not approve tentative agreement with Nexteer in SaginawSAGINAW, Mich. – Local union members have voted down a tentative agreement with Nexteer following deliberations.Over the weekend, UAW Local 699 announced that tWATCH: Mid-Michigan NOW Sports Spring Playoffs SpecialSpring sports playoffs are in full swing, and the MMN sports team caught six games of action across three sports in their respective district tournaments.Pierson Hood Gang busted{p}They are accused of murder, terrorism, armed robbery, dog fighting, fraud and weapons charges.{/p}
[H2] Nation & World
ICE agents attacked, SUV vandalized as protests ramp up at NJ immigration detention centerNew Jersey Gov.defended the deployment of state police outside an immigration detention facility, saying the move was necessary to protect public safety amid rTrump in 'excellent health,' White House physician says after president's physical examPresident Donald Trump is in "excellent health" and is "fully fit to carry out all duties of the Commander-in-Chief and Head of State," his doctor said. Trump 'laser-focused' on making deal with Iran, but ready to take military action: HegsethDepartment of War Secretary Pete Hegseth said President Donald Trump remains committed to securing an agreement with Iran, but warned that the U.S. is prepared Trump hints at canceling America 250th birthday concert, as artists continuing to drop outPresident Donald Trump hinted at possibly cancelling America's 250th birthday concert as artists continued to drop out.'Catastrophic injuries': Man tortures his 2-year-old dog, forcing euthanasia: police A Michigan man was accused of beating his 2-year-old dog so badly that the animal had to be humanely euthanized, according to prosecutors. 'She was smashed': Florida woman accused of driving onto golf course while intoxicated A Florida woman was arrested after she drove onto a golf course while intoxicated and found with dozens of miniature bottles of Fireball whiskey in her car.Florida Dem. Frederica Wilson says she will not seek reelectionFlorida Democratic Rep. Frederica Wilson announced Friday that she will not seek reelection after serving in Congress for 16 years.See More
[H2] Sports
WATCH: Mid-Michigan NOW Sports Spring Playoffs SpecialSpring sports playoffs are in full swing, and the MMN sports team caught six games of action across three sports in their respective district tournaments.Lions extend Campbell through 2030 seasonThe Detroit Lions signed All-Pro linebacker Jack Campbell on Thursday to a four-year contract extension that runs through the 2030 season.The Lions locked up CaThe Concert @17 returns to The Ally Challenge with The WildflowersOfficials of The Ally Challenge presented by McLaren announced today the details surrounding the tournament’s Friday concert event. See More
[H2] Entertainment
'Million Dollar Nannies' trailer delivers drama, spray tans in speedos, & maybe childcare?Where is Mary Poppins when you need her?!The trailer for the new reality series “Million Dollar Nannies” just dropped and it is nothing like you might expect.“ATom Holland wants to help in 'setting up the next chapter' for the 'Spider-Man' universeTom Holland wasn’t the first Spider-Man, and he knows he won’t be the last.Why 'Widow’s Bay' should be your next binge watchThe horror comedy series stars Matthew Rhys, Stephen Root, and Kate O'Flynn, and is currently streaming on Apple TV. 'Alaskan Bush People' star Matt Brown feared dead amid police search for body in riverThe family of "Alaskan Bush People" star Matt Brown is expressing concern for his safety after deeply troubling reports surfaced.See More
[H2] Money
Homebuyers’ guide: How to choose a real estate agentWhen you’re ready to buy a home, choosing the right real estate agent is crucial.This couple mortgaged 9 properties in under a decade. Here are the financing tips they swear byThe Lupos built a real estate portfolio using these 5 strategies.Mortgage rates dip, but still above 6.5%Mortgage rates retreated a bit this week but remain above 6.5%.What is a home appraisal, and how does it work?Mortgage lenders require appraisals to ensure they’re not loaning you more than the home is worth.Property tax rates by state: What to expect in your areaProperty taxes vary by location. Here’s a breakdown of average rates by state.Upward streak for HELOCs continues as home equity loans declineHELOC rates rose for the fifth straight week, nearing their highest level of the year.Mortgage rates continue to rise as bond yields climbMortgage rates continue to rise, jumping 14 basis points to 6.6% this week.See More
[H2] Featured Videos
[H2] Offbeat
Watch: Snake tries to escape from owl's graspFile this one under "What do we file this under?"The ABC 6 Arizona Animals Bureau stumbled across a weird video on Facebook on Wednesday.Upon further investigatKitten rescued from Destin storm drain, adopted by Fire Rescue captainA kitten was rescued from a storm drain in Destin and now has a new home.Man sues Pokémon Company, Nintendo of America for professor certificationOwens is seeking at least $341,000 in damages.Ohio man wins lottery twice in a month, says his prayers 'have truly been answered'Lightning really can strike twice -- and for one Ohio man, it struck at the scratch-off counter of his go-to gas station.Wild fox spotted with mouth full of hot dogs in case involving stolen BBQ goods: policeA wild fox tried to "conceal the evidence" after it snagged a mouthful of hot dogs during a cookout in Canada, according to authorities.
[H2] Sponsored Content
SPONSOREDFrankenmuth Dog Bowl and Balloons Over Bavarian Inn return for 2026 Whether you are a furry friend, or a furry friend lover, Little Bavaria will be the place to be this weekend for the 2026 Frankenmuth Dog Bowl.SPONSOREDThe answers you need to common questions about the COVID-19 vaccineDeclining COVID-19 infection rates earlier this spring and summer had many hoping the pandemic's grip was finally letting up and allowing for a return to normalcy. Then the delta variant hit. First detected in the United States in May, the delta variant is now the dominant variant nationwide, making up more than 99% of all new coronavirus infections in the country.SPONSOREDUniversity of Michigan students level up with researchChloe Summers, a student from Davison who is pursuing a master's degree in biology, knew she didn't want to learn only in a classroom. During her studies at theSPONSOREDAdvance your medical career with the many opportunities offered by MidMichigan HealthMidMichigan Health is a leader in providing high-quality care to patients in the 23-county area it serves. With seven medical centers, as well as health parks, medical offices, and urgent care centers across the state of Michigan, MidMichigan provides a full continuum of care with its employees at the heart of it all. In fact, MidMichigan employees are dedicated to meeting the ever-changing needs of patients and work together to create healthy communities.SPONSOREDUM-Flint health care administration alum making a difference at Ascension Genesys HospitalWell-trained doctors, nurses, and other health care providers are essential in allowing individuals and communities to thrive, but there are also many other vitSPONSOREDMorley: Make a difference and be your best selfAs the third-largest employer in Saginaw County, Morley constantly has opportunities listed on its career site, which gives people from all walks of life a chance. While skills and qualifications are important, Morley views them as only part of the hiring equation. The company truly cares about empowering you to use your talents to make a difference wherever you are in the organization. In other words, Morley helps you find positions where you can be the best version of yourself.SPONSOREDHurley Medical Center stroke prevention live virtual eventHurley Medical Center is excited to present via Facebook, YouTube and our local website our Stroke Prevention Event. Watch below: Please rsvp at hurleymc. com/live Learn how to detect and prevent a stroke. Neurologist Dr. Mahmoud Shaqfeh will explain how to identify and prevent strokes. Plus, Cardiologist Dr. Luay Alkotob will speak about detecting and managing high blood pressure and how it relates to stroke. SPONSOREDMillions of Taxpayers Face Refund DelaysNearly half of American taxpayers are somewhat or very dependent on receiving a tax refund from the IRS. The survey of 3,000 Americans commissioned by H&R Block also found that if a tax refund was delayed, the biggest concern for one in four respondents woSPONSOREDLegal Matters: Privacy in the WorkplaceToday we are going to talk about privacy in the workplace. In Michigan, does an employer have the right to read your emails, listen to your phone calls, or video you in the workplace? The surprising answer is "most likely." The issue is whether it is an iSPONSOREDLegal Matters: Michigan No-fault LawToday we're going to talk about Michigan no-fault law. Michigan law requires no-fault insurance. Every registered car must be insured. Every car owner must buy basic coverage in order to get license plates. It is a misdemeanor to drive or let your car be SPONSOREDLegal Matters: What is a Power of Attorney?Today we are going to talk about what a power of attorney is and how it can help you. A durable power of attorney allows someone else to act in your place as to financial matters when you're not available or incapacitated. Another type of power of attornSPONSOREDLegal Matters: At Will EmploymentMost employees in Michigan, who are not a member of a union, are at-will. What does at-will employment mean? What that means is that you can be discharged at any time, with or without cause, and without notice. In other words, an employer doesnt have to 1/0
[H2] Shopping
See MoreCozy to Crafty: 10 gifts for Mother's Day for every kind of momSlippers for the Cozy Mom? A Ninja SLUSHi for the Frozen-Drink-Loving Mom? A digital camera for the Techy Mom? We've got you!Shield Your Skin: 10 sun protection products to snag for summerThe weather is getting warmer, and protecting your precious face from UV rays is so important. 13 products to get you started baking sourdoughMaking sourdough starter from scratch? Not the easiest. Getting started making sourdough with this guide? Easy!10 products that are 50% off or more for Amazon's Big Spring SaleYou can save big on home, decor, tech, beauty, fashion,
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SUB-PAGE (https://nbc25news.com/weather/) chevron-right
Sat, 30 May 2026 23:03:14 GMT (1780182194934)Weather - News3 v1.0.0 (common)022f3a6ff646051f6e140c2a9e359cba40fd8293Fallback Presentation. Using deprecated PresentationRouter.Skip to main contentSunny70° 70° 45°Precipitation:0 %Wind:10 mphNEHumidity:28%UV Index:LowClio, MI Change Location7 Day ForecastHourlySaturday70° 45°0%Sunday76° 50°0%Monday77° 49°10%Tuesday77° 51°0%Wednesday83° 55°0%Thursday84° 61°20%Friday85° 63°30%Interactive Radar
[IMG: mapImage]
Latest WeathercastLATEST FORECAST Clio, MITonight: Clear skies with cooler temperatures. We will all wake up to readings in the 40s to around 50. Breezy!Saturday: Very sunny, but a bit cooler. Highs only in the 60s. Breezy once again.Sunday: Not as windy today, but staying sunny. Highs in the lower to middle 70s.Monday: Similar temperatures to Sunday. Mostly sunny!Tuesday: Another dry day with lots of sunshine. Highs in the 70s.Wednesday: A bit warmer around 80. Still dry with sunshine.Thursday: Temperatures in the middle 80s with a bit more cloud cover.Read more details about our near-term forecast in our Mid-Michigan NOW Weather Blog by Chief Meteorologist Erik Kostrzewa.Download the Mid-Michigan NOW StormReady Weather App and get updates delivered right to your phone anywhere and anytime.- ErikSunriseSunset5:58 AM9:06 PMToday's Record TemperatureRecord High92° F1934Record Low33° F1996Helpful Weather LinksNational Weather ServiceThunderstorm SafetyNational Allergy LevelsLightning Safety
[H2] Weather Maps
See More /weather/maps
[IMG: Image for story: Flint Dayplanner]
Flint Dayplanner
[IMG: Image for story: 24-Hour Futurecast]
24-Hour Futurecast
[IMG: Image for story: Saginaw Dayplanner]
Saginaw Dayplanner
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SUB-PAGE (https://nbc25news.com/station/contact/) chevron-right
CONTACT WSMH/WEYIAddress:3463 W. Pierson RoadFlint, MI 48504Business Hours:8:30am - 5:30pm(Monday - Friday)Main Phone:810.687.1000Main Fax:810.785.4524News Tipline:810.687.9600News Director:810.670.1111General Sales:810.785.8866General Manager:810.785.8866Send All Press Releases To:news@midmichigannow.comABOUT WSMH/WEYIWSMH is a Michigan based station, FOX and NBC affiliate, and WEYI is a Michigan based station, ROAR affiliation, owned and operated by Sinclair Broadcast Group. Sinclair, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs or provides sales services to 163 television stations in 77 markets, after pending transactions. Sinclair's television group reaches approximately 38.7% of US television households and includes FOX, ABC, MyTV, CW, CBS, NBC, Univision and Azteca affiliates.Community Involvement: The owner and Sinclair, Inc. continue to broaden its recruiting outreach by effectively establishing communication with recruiting resources in the broadcasting community, professional organizations, community based organizations and outreach through our corporate and local station job opportunities websites. Examples of the efforts made by stations in this employment unit include an ongoing internship program with regional colleges and high schools. Our department managers attend job fairs at local and regional colleges in an effort to recruit candidates with an interest in a broadcast related field. We have also had numerous local schools come to our station for tours, and our news staff has gone directly to schools to speak to them about careers in Broadcasting.In addition, our station participates in high school career workshops that introduce broadcasting careers to high school and middle school students.For additional information concerning the outreach efforts undertaken by stations in this employment unit, see link in the footer for the EEO Public File Report. Since the current EEO rules went into effect the station has experienced no notable difficulties in our outreach efforts as of the date of this application.WSMH/WEYI FEEDBACKWelcome to WSMH/WEYI's Feedback Section. If you have any questions, comments, or ideas concerning anything you see on-air on WSMH/WEYI or on midmichigannow.com, this is the place to let us know.Simply send your feedback to one of the email addresses below.Comments:comments@midmichigannow.comContests:contest@midmichigannow.comNews Desk:news@midmichigannow.comSports:sports@midmichigannow.comWeather:weather@midmichigannow.comWebmaster:webmaster@midmichigannow.comClosed Captioning:captioning@midmichigannow.comCorporate Comments:comments@sbgi.netProgramming Viewer Comments:ml-Flint-WEYI-WSMH-Comments@sbgtv.comPUBLIC/POLITICAL FILEThe public file can be accessed here: WEYI FCC Public FileWSMH FCC Public FileIf you have any questions or are unable to access the public file, please contact one of the following for assistance.Pam Bishop (WEYI):810.687.1000CLOSED CAPTIONING/AUDIO DESCRIPTION CONCERNSPlease use the contacts below ONLY for Closed Captioning and Audio Description Issues. For all other concerns, please use the contact numbers and emails listed above.Primary:Pam BishopProgram Director3463 W. Pierson RoadFlint, MI 48504Phone:810.785.8866Fax:810.244.4628Email:captioning@midmichigannow.comSecondary:Susan E. DomozychSenior ParalegalSinclair Broadcast Group, Inc.10706 Beaver Dam RoadHunt Valley, Maryland 21030Phone:410.568.1500Fax:410.568.1537Email:sdomozyc@sbgi.netChildren's TV ContactPlease use the contact below for Children’s TV concerns.Contact Information:Kevin Dunaway (WSMH)General ManagerPhone:810.687.1000Email:ChildrensTV@sbgtv.comNATIONAL ADVERTISINGSinclair National provides advertisers the unique ability to reach viewers and potential customers on a single market, multiple market, and regional basis.Email:advertising@sbgtv.com
[H3] REMITTANCE ADDRESS
Please note our remittance address has changed: Sinclair Broadcast GroupC/O WSMHP.O. Box 206270Dallas, TX 75320-6270You must register on our new portal to receive invoices via email or to download invoices. Please click here to view the Quick Start Guide (PDF file).SINCLAIR VIDEO CONTENT SALESSinclair Content Sales offers a single point of contact for all content usage and licensing requests for Sinclair television stations and digital content platforms.Contact Information:Joe DeFeoDirector, ContentPhone:410.568.1795Email:Contentsales@sbgtv.comWebsite :https://sinclaircontentsales.comYouTube :Sinclair News Archives and Content Licensing
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SUB-PAGE (https://nbc25news.com/sports/) chevron-right
Fri, 29 May 2026 00:31:37 GMT (1780014697534)Sports Super Section - News3 v1.0.0 (midmichigannow)022f3a6ff646051f6e140c2a9e359cba40fd8293Skip to main contentSPORTS
[IMG: Image for story: The Concert @17 returns to The Ally Challenge with The Wildflowers]
| The Concert @17 returns to The Ally Challenge with The Wildflowers
[IMG: Image for story:]
21 hours ago"Empowering Women in Soccer, Flint Style" clinic happening May 31 at Atwood Stadium
[IMG: Image for story: Path to Greatness: Clio]
Path to Greatness: Clio's Addie Taylor
[IMG: Image for story: Woes continue as Tigers open series against Orioles with loss]
6 days agoWoes continue as Tigers open series against Orioles with loss
[IMG: Image for story: Saginaw Spirit gearing up to celebrate 25 seasons on the ice!]
6 days agoSaginaw Spirit gearing up to celebrate 25 seasons on the ice!
[IMG: Image for story: NASCAR]
7 days agoNASCAR's Kyle Busch dies at age 41
[IMG: Image for story: Path to Greatness: Grand Blanc]
8 days agoPath to Greatness: Grand Blanc's Kayla Blumenschein
[IMG: Image for story: Flint City Bucks win 2-1 in annual Kids Day game]
8 days agoFlint City Bucks win 2-1 in annual Kids Day game
[IMG: Image for story: South Haven lifeguards return to South Beach for first time since 2001 this Memorial Day]
7 days agoSouth Haven lifeguards return to South Beach for first time since 2001 this Memorial Day
[H2] National Sports
See More /sports/national-sports
[IMG: Image for story: WATCH: Post-fight interview with Claressa Shields and Franchon Crews-Dezurn]
3 months agoWATCH: Post-fight interview with Claressa Shields and Franchon Crews-Dezurn
[IMG: Image for story: Howell’s 22 points, 16 rebounds powers Washington to upset win over No. 6 Michigan]
5 months agoHowell’s 22 points, 16 rebounds powers Washington to upset win over No. 6 Michigan
[IMG: Image for story: Jalyn Brown scores 20 for No. 24 Michigan State women in 80-60 win over Indiana]
5 months agoJalyn Brown scores 20 for No. 24 Michigan State women in 80-60 win over Indiana
[IMG: Image for story: Claressa Shields and Franchon Crews-Dezurn host pre-fight presser in NYC]
5 months agoClaressa Shields and Franchon Crews-Dezurn host pre-fight presser in NYC
[IMG: Image for story: Cunningham stars late as the Pistons hang on to beat the Hawks 99-98]
6 months agoCunningham stars late as the Pistons hang on to beat the Hawks 99-98
[IMG: Image for story: Frank Ragnow fails physical exam, will not return to field]
6 months agoFrank Ragnow fails physical exam, will not return to field
[IMG: Image for story: Jahmyr Gibbs rescues Lions with long TD run in OT for 34-27 win over Giants]
6 months agoJahmyr Gibbs rescues Lions with long TD run in OT for 34-27 win over GiantsLoading...Loading...Stay Connected
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Follow UsNewsletter Sign up /sign-up© 2026 Sinclair, Inc.TermsEEOWEYIWEYIWSMHWSMHPrivacy PolicyCookie PolicyCookie Preferences
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
42Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 0 3
/weather/ 14 1
/station/contact/ 14 1
/sports/ 14 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/weather/
{
    "@context": "https://schema.org",
    "@type": "VideoObject",
    "description": "Sat May 30 2026 Clio Weather | News, Weather, Sports, Breaking News",
    "embedUrl": "https://midmichigannow.com/resources/embeds/jw8-embed.html?file=https://sinclair-vod-assets.sinclairstoryline.com/37d5219c-5bd4-4d68-bbac-04115b36673b/hls/index.m3u8",
    "name": "Sat May 30 2026 WSMH2 Latest Weathercast",
    "thumbnailUrl": "https://midmichigannow.com/resources/assets/wsmh2/images/brand-icons/WSMH2-16x9.jpg",
    "uploadDate": "2026-05-30T23:03:14.516Z",
    "url": "https://midmichigannow.com/weather"
}
/station/contact/ — no schema detected (entity gap)
/sports/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Media, News & Publishing
35 Avg BS

Based on 639 businesses audited.

BS Detector

Media, News & Publishing BS: WSMH / WEYI (Mid-Michigan NOW) (nbc25news.com)

https://nbc25news.com 📍 Industry: Media, News & Publishing
17 BS / 100

This is a high-substance, low-BS news utility that functions exactly as a local media outlet should. Its score is only slightly elevated by technical omissions like missing H1s and the use of a rigid corporate template that houses some generic sponsored fluff.

Info Density Power-words vs. Substance ratio.
3
10% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
2
10% BS
Commodity Fingerprint Detection of industry clichés/templates.
5
33% BS
Identity & Authority Expert verifiability & Schema depth.
7
47% BS

Implement a clear H1 tag on the homepage to define the site’s primary authority signal. Add NewsArticle or Reportage schema to homepage headlines to provide machine-readable authority to stories. Include sameAs links to social profiles or professional bios for named reporters and meteorologists within the schema to bridge the digital footprint gap. Clearly differentiate the visual styling of ‘Sponsored Content’ to further reduce perceived semantic drift between journalism and advertising.

The site is a perfect match for the Media, News & Publishing category. It functions as a local news portal for NBC and FOX affiliates in the Flint-Saginaw area, providing real-time journalism, weather, and sports data.

“The score of 17 is driven primarily by technical and identity gaps (7 points) and the template fingerprint (5 points) typical of large media conglomerates. The semantic coherence and information density scores are near zero because the site delivers exactly what it claims to be: a functional news engine. It is a benchmark for substance-over-signal in the media sector.”

Verified Analysis Date: May 30, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result