Industry Context — Common BS Fingerprints in Media, News & Publishing
The Intercept
(https://theintercept.com) 📸 Data Snapshot: May 24, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE The Intercept (https://theintercept.com)
The Intercept
Fearless, adversarial journalism that holds the powerful accountable.
NAV_HEADING_REPEATED_BODY_FOOTER Terms of Use – The Intercept (https://theintercept.com/terms-use/)
Terms of Use – The Intercept
NAV_HEADING_REPEATED_BODY_FOOTER Privacy Policy – The Intercept (https://theintercept.com/privacy-policy/)
Privacy Policy – The Intercept
NAV_REPEATED_FOOTER About – The Intercept (https://theintercept.com/about/)
About – The Intercept
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://theintercept.com) The Intercept
[H2] Top Stories [IMG: PLYMOUTH, MICHIGAN - MAY 1: U.S. Rep. Haley Stevens (D-MI) holds a town hall meeting with employees after touring the Webasto Plymouth Plant on May 1, 2026 in Plymouth, Michigan. Stevens, the Democratic front?runner in Michigan’s open U.S. Senate race, visited the Michigan convertibles roof plant where workers recently voted to unionize with the United Auto Workers. (Photo by Sarah Rice/Getty Images)] Midterms 2026 [H3] Corporate Interests Paid for Haley Stevens’s Trip to Portugal — and Her Campaign Ads Jonah Valdez Center Forward sent Stevens — and her mom — to a banking and crypto conference. Now it’s spending millions on ads in Michigan. The Intercept Briefing [H3] AIPAC, AI, Crypto, and Gambling Are Hiding Their Big Election Spends Intercept staffers break down the latest election news and the front groups fueling the midterms. The War on Immigrants [H3] ICE Recruitment Tweets Are So Racist That Cops Feared They Could Incite Neo-Nazi Violence Matt Sledge, Sam Biddle A newly uncovered police bulletin warns that white supremacists may interpret ICE social media content as a call to violence. [IMG: DETROIT, MICHIGAN - APRIL 18: Former Vice President Kamala Harris speaks at the 38th Annual Michigan Democratic Women] Chilling Dissent [H3] DNC Autopsy of 2024 Loss Doesn’t Mention Gaza or Israel at all Noah Hurowitz [H3] False Testimony Sent Tony Carruthers to Death Row. Tennessee Wants to Kill Him Anyway. Liliana Segura [IMG: TEHRAN, IRAN - MAY 12: Iran] Voices [H3] Ahmadinejad Is Still Bad for Iranians — and Still Great for Israel Hooman Majd [IMG: State Representative Chris Rabb, a Democrat from Pennsylvania and US Congressional candidate, arrives for a campaign event ahead of a primary election at Garden of Prayer World Prayer Center in Philadelphia, Pennsylvania, US, on Friday, May 15, 2026. Pennsylvania will hold a primary election on May 19. Photographer: Joe Lamberti/Bloomberg via Getty Images] Midterms 2026 [H3] Pennsylvania Results: Chris Rabb to Join the Squad in Congress as Bob Brooks Tries to Flip Key Seat Jessica Washington, Akela Lacy [H2] Podcasts The Intercept Briefing [H3] AIPAC, AI, Crypto, and Gambling Are Hiding Their Big Election Spends The Intercept Briefing [H3] “We Will Find You and We Will Kill You” [H2] Voices [IMG: House Minority Leader Hakeem Jeffries (D-NY) speaks at a press conference with other members of the Congressional Black Caucus on the Supreme Court decision in Louisiana v. Callais, at the U.S. Capitol in Washington, DC on April 29, 2026.] Voices [H3] The End of the Voting Rights Act Isn’t Just a “Black Problem” Alain Stephens [IMG: WASHINGTON D.C., USA - JANUARY 6: US President Donald Trump speaks at] Voices [H3] Trump’s “Anti-Weaponization” Fund Is a Handout to His Hardcore Supporters Natasha Lennard [H2] Join Our Newsletter Original reporting. Fearless journalism. Delivered to you. By signing up, I agree to receive emails from The Intercept and to the Privacy Policy and Terms of Use. [H2] Iran [IMG: Secretary of War Pete Hegseth shakes the hand of United States Senator Susan Collins, R-Maine, during a Senate Committee on Appropriations Subcommittee on Defense Budget Hearing for the Department of Defense in the Rayburn House office building, on Tuesday, May 12, 2026.] [H3] Hegseth Asks for More Money as Iran War Costs Skyrocket Nick Turse [H3] Hegseth Clings to Phony Ceasefire to Help Trump Evade War Powers Pressure Nick Turse [IMG: U.S. sailors prepare to stage ordnance on the flight deck of Nimitz-class aircraft carrier USS Abraham Lincoln on Feb. 28, 2026 at sea.] [H3] Pentagon Erases Wounded U.S. Troops From Iran War Casualty List: “Definition of a Cover-up” Nick Turse [H3] These Middle Eastern News Sites Are Actually U.S. Government Propaganda Operations Sam Biddle [H2] Midterms [IMG: Rep. Thomas Massie (R-Ky.) speaks with reporters outside the U.S. Capitol on May 14, 2026 (Francis Chung/POLITICO via AP Images)] [H3] Thomas Massie Loses His Seat in a Win for Trump — and AIPAC Matt Sledge [IMG: CLAREMONT, CALIFORNIA - APRIL 28: California gubernatorial candidate Democrat Xavier Becerra speaks during the CBS California Gubernatorial Debate at Pomona College on April 28, 2026 in Claremont, California. California is holding its upcoming primary election, where the top two candidates regardless of party will advance to the general election, on June 2. (Photo by Mario Tama/Getty Images)] [H3] Xavier Becerra Pushed to Inflate a Black Man’s IQ to Execute Him as California AG Akela Lacy [H3] Who’s Spending in Your Congressional Election? We Tracked the Front Groups Fueling the 2026 Midterms. Matt Sledge [IMG: Scott Wiener debates Saikat Chakrabarti for San Francisco] [H3] This California Congressional Hopeful Opposes a Billionaire Tax. So Do His Tech CEO Backers. Jonah Valdez [H2] Justice [IMG: FILE - An abortion-rights activist holds a box of mifepristone pills as demonstrators from both anti-abortion and abortion-rights groups rally outside the Supreme Court in Washington, March 26, 2024. (AP Photo/Amanda Andrade-Rhoades, File)] [H3] A “Scheme” Against Dobbs: SCOTUS Dissent Hints at Next Phase of Abortion Rights Fight Jessica Washington [IMG: NYU Langone, hospital, medical, building, healthcare.] [H3] DOJ Escalates War on Trans Youth Healthcare With Criminal Subpoenas Natasha Lennard [IMG: Richard Glossip exits a detention facility alongside his wife Lea Glossip after being granted bond while awaiting retrial Thursday, May 14, 2026, in Oklahoma City.] [H3] “It’s Overwhelming but It’s Amazing”: Richard Glossip Released From Jail After Three Decades Liliana Segura, Jordan Smith [IMG: NEW YORK, NEW YORK - JUNE 22: Palestinian activist Mahmoud Khalil marches with supporters after he was released from ICE detention during a rally outside of the Cathedral of St. John the Divine in Manhattan on June 22, 2025 in New York City. Khalil was released Friday evening from an Immigration and Customs Enforcement (ICE) facility in Jena, Louisiana, after U.S. District Judge Michael Farbiarz issued an order granting his release on bail. (Photo by Spencer Platt/Getty Images)] [H3] FBI Quietly Closed a Probe Into Mahmoud Khalil While He Was in ICE Detention Akela Lacy [H2] War on Gaza [H3] Miami Beach Official Hired Billboard Truck to Call Pro-Palestine Activists “Jew Hater,” Lawsuit Alleges Noah Hurowitz [H3] We Analyzed Thousands of News Articles: Here’s the Proof of Pro-Israel Bias in Mainstream Media Adam Johnson [IMG: NEW YORK CITY, UNITED STATES - MAY 05: Pro-Palestinians gather at a] [H3] Israeli Real Estate Expo Advertising West Bank Settlements Returns to NYC Noah Hurowitz [H3] Mamdani Condemns NYC Expo Promoting Property Sales in Israeli West Bank Settlements Noah Hurowitz [H2] Unmasking ICE [IMG: Protesters walk past a screen reading] [H3] Government Ordered to Turn Over Files on ICE Agent Who Killed Renee Good Noah Hurowitz, Austin Campbell [IMG: WASHINGTON, DC August 25, 2025: US secretary of defense Pete Hegseth and US Secretary of Homeland Security Kristi Noem during the signing of Executive Orders in the Oval Office of the White House on Monday August 25, 2025. (Photo by Demetrius Freeman/The Washington Post via Getty Images)] [H3] Pentagon Implores Civilian Workers to Join ICE “Volunteer Force” Noah Hurowitz, Austin Campbell [IMG: NEW YORK, UNITED STATES - FEBRUARY 5: Protesters, mostly students targeted by ICE and demanding more protections, were arrested by New York police for engaging in civil disobedience by blocking a road outside Columbia University on February 5, 2026, in New York City, United States. (Photo by Selcuk Acar/Anadolu via Getty Images)] [H3] Zohran Mamdani Kept Columbia Student in New York — Then Phoned With Trump to Secure Her Release Noah Hurowitz [IMG: Federal agents detain a protester in Minneapolis, Minnesota on February 3, 2026. A US judge on January 31, 2026 denied Minnesota] [H3] Marine Detained in Minneapolis Says Feds Copied His Phone Without a Warrant Austin Campbell [H2] Chilling Dissent [H3] How Trump’s New Counterterrorism Strategy Puts You at Risk Nick Turse, Jessica Washington, Noah Hurowitz [H3] Dodging FOIA Could Now Mean Arrest and Strip Search, Depending on Who’s Asking Lauren Harper [IMG: WASHINGTON, DC - APRIL 21: Acting Attorney General Todd Blanche speaks at a press conference with FBI Director Kash Patel following the indictment of the Southern Poverty Law Center for money laundering, at the Department of Justice in Washington, DC on April 21, 2026.] [H3] Big Finance Might Be Dooming the SPLC — Even Before Its Day in Court Rainey Reitman [IMG: NEW YORK, NEW YORK - MAY 06: The New York Times building is seen on May 06, 2026 in New York City. The New York Times reported quarterly revenue of $712.2 million, up 12 percent from a year earlier. The company said it added about 310,000 digital-only subscribers in the first quarter, bringing its total to more than 13 million. (Photo by Michael M. Santiago/Getty Images)] [H3] Lawyer on EEOC’s New York Times Lawsuit Has History Battling Discrimination Against Men Bryce Covert
SUB-PAGE (https://theintercept.com/terms-use/) Terms of Use – The Intercept
[H1] Terms of Use Effective Date: April 30, 2025 These Terms of Service (“Terms”) set forth a legally binding agreement between you and The Intercept Media, Inc. (“The Intercept”, “we”, “our”, or “us”), and govern your use of The Intercept website available at https://theintercept.com/ and related mobile applications (the “Services”). By using the Services, you accept these Terms, and consent to the collection, use, and sharing of your data and other activities as described in our Privacy Policy. Please read these Terms carefully before using the Services. If you do not agree to these Terms, you may not use the Services. Our Services are continually evolving; we may modify these Terms from time to time. Additional terms may apply to your use of particular Services (“Additional Terms”), along with these Terms. We will post Additional Terms (or a link to Additional Terms) on any Services to which they apply and such Additional Terms are incorporated by reference into these Terms. To the extent there is a conflict between these Terms and any Additional Terms, the Additional Terms will control unless they expressly state otherwise. Print or save these Terms for your reference. 1. GENERAL PROVISIONS We are a nonprofit organization that covers national security, politics, civil liberties, the environment, international affairs, technology, criminal justice, the media, and more. We reserve the right to deny access to the Services to anyone who violates these Terms or who, in our judgment, interferes with the ability of others to enjoy the Services or violates the rights of others. We may change, restrict access to, suspend, or discontinue the Services and Content (as defined below), or any portion of the Services or Content, to any individual user or all users, for any reason, in The Intercept’s’s sole discretion, and without advance notice or liability, at any time. Upon suspension or termination of your access to the Services, or upon notice from The Intercept, all rights granted to you under these Terms or any Additional Terms will cease immediately, and you agree that you will immediately discontinue use of the Services. The provisions of these Terms and any applicable Additional Terms, which by their nature should survive your suspension or termination, including sections on Services Use, Donations and Membership, Our Content (except for the limited license), Information You Submit to Us, Notice of Copyright Infringement, Customer Support, Services Features, Disclaimers, Limitations of Liability, Indemnification, Agreement to Arbitrate Disputes and Choice of Law, Waiver of Injunctive or Other Equitable Relief, Miscellaneous, California Consumer Rights and Notices, and Terms Applicable for Apple iOS, will survive. 2. SERVICES USE These Services are intended solely for persons who are 13 or older. Any access to or use of the Site by anyone under 13 is expressly prohibited. By accessing or using the Site you represent and warrant that you are 13 or older. You agree to comply with all local, state, federal, national, foreign, supranational, and international laws, statutes, ordinances, regulations, treaties, directives, and agreements that apply to your use of the Services and Content. You further agree that you will not: (i) use the Services or Content for any commercial purpose; (ii) engage in any activity in connection with the Services or Content that is unlawful, harmful, offensive, obscene, violent, threatening, harassing, or abusive; (iii) harvest any information from the Services; (iv) reverse engineer or modify the Services; (v) interfere with the proper operation of or any security measure used by the Services; (vi) infringe any intellectual property or other right of any third party; (vii) use the Content in a manner that suggests an unauthorized association or is beyond the scope of the limited license granted to you; or (viii) otherwise violate these Terms or any applicable Additional Terms. 3. DONATIONS AND MEMBERSHIP Certain features of the Services may require you to donate and become a member. For example, you may need to become a member to access exclusive reports, stories, event invites, and event discounts. When you provide your information to us, you agree: (i) to these Terms and to the collection, use and sharing of your information as provided in our Privacy Policy; (ii) you will not use an email address that violates the intellectual property or other right of any third party, or is offensive; (iii) you are solely responsible for all activities that occur in connection with your donation and membership – whether or not you authorized the activity; (iv) you will abide by the Services and Content use restrictions set out in these Terms; and (v) we will not be liable for any loss or damage to you or any third party arising from your failure to comply with any of the foregoing obligations. We do our best to describe all the benefits you get as a donor or member of the Services. For example, we may send our donors and members exclusive products offered through the Services. However, as you are making a donation to a nonprofit, once you process the transaction you are not entitled to a refund. We do not warrant that product specifications or other content on the Services is complete, accurate, reliable, current, or error-free. All physical products sent to you are made pursuant to a shipment contract. This means that the risk of loss and title for such items pass to you upon delivery to the carrier. Additional Terms may apply. For more information on donations and membership, click here. 4. TEXT MESSAGES By subscribing to text messages, you’re agreeing to receive periodic text message updates and fundraising appeals from The Intercept. You can expect to receive no more than 1 message per day. Message and data rates may apply. Text HELP for more info. Text STOP to unsubscribe from messages. 5. OUR CONTENT The Services contain: (i) materials and other items relating to The Intercept and its products and services, and similar items from our licensors and other third parties, including all layout, information, databases, articles, posts, text, data, files, images, scripts, designs, graphics, instructions, illustrations, photographs, sounds, pictures, videos, advertising copy, URLs, technology, software, interactive features, the “look and feel” of the Services, and the compilation, assembly, and arrangement of the materials of the Services and any and all copyrightable material; (ii) trademarks, logos, trade names, trade dress, service marks, and trade identities of various parties, including those of The Intercept; and (iii) other forms of intellectual property (all of the foregoing, collectively “Content”). The Services are made available for your personal, noncommercial use only. Unless otherwise identified on the Services, all right, title, and interest in and to the Content and the Services is the property of The Intercept or its licensors or certain third parties, and is protected by U.S. and international copyright, trademark, trade dress, patent and/or other intellectual property and unfair competition rights and laws, and international conventions, to the fullest extent possible. Except as explicitly provided in these Terms, you may not reproduce, distribute, display, perform, create derivative works from, or otherwise exploit any of the Content or the Services. When you access certain pages and Content on the Services you opt-in to the collection, use and sharing of your information as provided in our Privacy Policy. Subject to your strict compliance with these Terms and the Additional Terms, The Intercept grants you a limited, non-exclusive, revocable, non-assignable, personal, and non-transferable license to download, display, view, use, play the Content on a personal computer, browser, laptop, tablet, mobile phone or other Internet-enabled device (each, a “Device”) and/or occasionally print a single copy of the Content as it is displayed to you, in each case for your personal, non-commercial use only, provided that you keep intact all credits and copyright and other proprietary notices. You may not otherwise reproduce, store, or distribute copies of any Content, in any form (including electronic form), or exploit any of the Content you find here for any commercial purpose, without prior written permission from The Intercept and/or its licensors or other third party copyright owners. The foregoing limited license (i) does not give you any ownership of, or any other intellectual property interest in, any Content, and (ii) may be immediately suspended or terminated for any reason, in The Intercept’s sole discretion, and without advance notice or liability. Your unauthorized use of the Content may violate copyright, trademark, privacy, publicity, communications, and other laws, and any such use may result in your personal liability, including potential criminal liability. To request permission to reproduce or distribute our material found on the Services, please contact us here. The Intercept grants you a limited, revocable license to link to our Services so long as those links do not state or imply that we sponsor, endorse, or are affiliated with you or your website or service. However, unless otherwise provided on the Services or without prior written permission, you may not frame any of the Content, or incorporate into another website or other service any of the Content without prior written permission. The Intercept reserves the right to withdraw this license at any time based on its own discretion. All rights not expressly granted to you are reserved by The Intercept and its licensors and other third parties. No right or license may be construed, under any legal theory, by implication, estoppel, industry custom, or otherwise. Any unauthorized use of any Content or the Services for any purpose is prohibited. 6. INFORMATION YOU SUBMIT TO US You agree that any information you submit to us will not: (i) promote any commercial purpose; (ii) defame, abuse, harass, stalk, or threaten others; (iii) use racially or ethnically offensive language; (iv) discuss or incite illegal activity; or (v) infringe any intellectual property or other right of any third party. We have the right to moderate and remove any information you post on the Services. For information you submit to us via email or any comment page, you grant us a non-exclusive, unrestricted, unconditional, unlimited, worldwide, irrevocable, perpetual, transferable and cost-free right and license to use, copy, record, distribute, reproduce, disclose, sell, re-sell, sublicense, display, publicly perform, transmit, publish, broadcast, translate, make derivative works of, and otherwise use and exploit in any manner whatsoever, all or any portion of the information and derivative works thereof, for any purpose whatsoever in all formats, on or through any means or medium now known or hereafter developed, and with any technology or devices now known or hereafter developed, and to advertise, market, and promote the same. You agree to waive any moral rights that you may have to that information, even if it is altered or changed in a manner not agreeable to you. To the extent not waivable, you irrevocably agree not to exercise such rights in a manner that interferes with any exercise of the granted rights. You understand that you will not receive any fees, sums, consideration, or remuneration for any of the rights granted in this Section. Our receipt of information you submit to us is not an admission of their novelty, priority, or originality, and it does not impair our right to contest existing or future intellectual property rights relating to that information. Subject to the rights and license you grant in these Terms, you retain whatever legally cognizable right, title, and interest that you have in the information you submit to us. You remain ultimately responsible for any information you submit to us. To learn more about our editorial policies and procedures, please click here. 7. NOTICE OF COPYRIGHT INFRINGEMENT The Intercept respects the intellectual property rights of others, and expects those who use the Services to do the same. If you are a copyright owner who believes your copyright protected material has been copied on the Services in a way that constitutes copyright infringement in the U.S.A., please notify The Intercept of your claim of infringement by sending the following written information to our Copyright Agent, designated as such pursuant to the Digital Millennium Copyright Act (“DMCA”), 17 U.S.C. § 512(c)(2), named below: (1) a detailed description of the copyrighted work that is allegedly infringed; (2) a description of the location of the allegedly infringing material on the Services; (3) your contact information, including your address, telephone number, email address; (4) a statement by you indicating that you have a good-faith belief that the allegedly infringing use is not authorized by the copyright owner, its agent, or the law; (5) a statement by you, made under penalty of perjury, affirming that the information in your notice is accurate and that you are authorized to act on the copyright owner’s behalf; and (6) an electronic or physical signature of the copyright owner or someone authorized on the owner’s behalf to assert infringement of copyright and to submit the statement. We will respond to notices of claimed copyright infringement in accordance with the DMCA. It is our policy in appropriate circumstances to disable and/or terminate the accounts of users who are repeat infringers. Our designated Copyright Agent to receive DMCA Notices is: The Intercept15 West 38th Street #636New York, NY 10008 DMCA@theintercept.com (These addresses are to be used only to notify us of claimed copyright infringement on the Services. Please direct any other comments or inquiries to the Customer Support address below.) 8. CUSTOMER SUPPORTIf you have any questions, please send an email to us here. You acknowledge that the provision of support is at The Intercept’s sole discretion and that we have no obligation to provide you with customer support of any kind. All legal notices to us must be mailed to: The Intercept, 15 West 38th Street #636, New York, NY 10008 When you communicate with us electronically, you consent to receive communications from us electronically and in accordance with our Privacy Policy. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. 9. DISCLAIMERS Third Parties. Our linking to third party services does not imply that we endorse such services, or the information, products or services offered on or through those services. The Intercept does not control third party services, and you acknowledge and agree that we are not responsible or liable for the information, content,
SUB-PAGE (https://theintercept.com/privacy-policy/) Privacy Policy – The Intercept
[H1] Privacy Policy Effective Date: March 6, 2025 Welcome to The Intercept Media, Inc. (“The Intercept ,” “we,” “our” or “us”). We want to be transparent about our data practices and strive to make certain that you understand how we handle the information we receive from our readers, viewers and donors. This Privacy Policy describes how we collect, use and share information about you through your use of our websites, your attendance at events we produce, and your donations to us (the “Services”). By using the Services, you acknowledge that you have read and understand this Privacy Policy and that we will collect, use and disclose your information as set forth below. If you have any questions about this Privacy Policy or our data practices, please contact us as set forth in “Contact Us” below. [H4] 1. COLLECTION OF YOUR INFORMATION We, or our Service Providers on our behalf, collect information from the following sources: • Directly from you, including when you sign up for newsletters, make a donation, communicate with us or leave comments.• Automatically when you interact with the Services.• From third party sources and social media that you may use to engage with us. Directly From You Newsletters. If you sign-up for our newsletter, we will collect (1) your email address, (2) information relating to your receipt of any newsletters and (3) actions you took with respect to the newsletters, including which particular newsletter you opened, clicked or otherwise acted on and which links you clicked on in a newsletter. Donations and Membership. If you donate to The Intercept, we will collect your first and last name, zip code, postal address, email address, phone number, donation amount, reason for donating, billing information, and payment card information. We use a third-party payment processor for credit card transactions. Automatically Collected When You Interact with the Services We may automatically collect information such as: Device, Internet or Other Electronic Network Activity Information. When using our services, we will collect among other information: (i) device connectivity and configuration data, including the type of device you’re using (computer, mobile phone, tablet, etc.); (ii) the operating system running on that device, the type and version of browser software you’re using; (iii) the resolution of your computer monitor or other device display, and the screen colors available on your device; (iv) service use data, including data about the features you use, the pages you visit, the emails you view, the website that referred you, the time of day you browse and your existing pages. We also collect information about your browsing history, search history, viewing history, and information regarding your interaction with websites, applications, videos or advertisements automatically when you utilize the Services; imprecise location data (e.g., location derived from an IP address or data that indicates a city or postal code level); and device identifiers, including your IP address. Social Media Sharing. If you like or share any stories, features or documents through a third-party social media service sharing tool available on the Services, we will collect information about you in connection with your post, which may include information from your device. From Other Sources We may obtain information about you from other sources and combine such information with information we have collected about you through the Services. To the extent we combine such third-party sourced information with information we have collected about you on the Services, we will treat the combined information in accordance with this Privacy Policy. [H4] 2. USE OF YOUR INFORMATION Here is how we use this information: To Operate the Services • Provide, operate, maintain and improve the Services;• Understand your needs and interests and personalize your experience with the Services;• Provide support and maintenance for the Services; and• Prevent and address fraud, breach of policies or terms and threats or harm. Communications • Send newsletters to you;• Send you appeals to support The Intercept by making a donation or becoming a Member;• Communicate with you about the Services, including by sending you announcements, updates, security alerts and support and administrative messages; and• Respond to your inquiries and address your requests. Donations and Membership • Manage donor and member information; and• Facilitate your donation or membership including processing your payment. Other Uses of the Information We Collect • Fulfill any other purpose disclosed to you at the time you provide the information or with your consent. [H4] 3. TRACKING TECHNOLOGIES ON THE SERVICES We and our Service Providers may collect and store your information in log files as well as through the use of cookies, web beacons (also known as “tracking pixels”), embedded scripts, and other tracking technologies now and hereafter developed (“Tracking Technologies”). The Tracking Technologies on the Services may include, without limitation: Cookies. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. A cookie may be a session ID cookie or tracking cookie. Session cookies make it easier for you to navigate the Services and expire when you close your browser. Tracking cookies help in understanding how you use the Services and remain longer. Cookies may remain on your hard drive for an extended period of time. You may generally disable or remove cookies by tools available as part of most commercial browsers and in some instances blocked in the future by selecting certain settings. If you use your browser’s method of blocking or removing cookies, some features and functionalities of the Services may not work. Web Beacons or Tracking Pixels. Web beacons are small graphic images, also known as “internet tags” or “clear gifs,” embedded in web pages and email messages. Web beacons may be used to provide information about how our visitors use the Services and how they interact with our email newsletters and with our stories that appear on other websites. Embedded Scripts. An embedded script is programming code designed to collect information about your interactions with the Services. It is temporarily downloaded onto your device from our web server or a third party with whom we work, is active only while you are connected to the Services and deleted or deactivated thereafter. Data Analytics. We also collect information about how you navigate the Services. We use this information to monitor and analyze trends, usage and activities, and to improve the Services. Google Analytics, through the use of cookies or other Tracking Technologies, helps us analyze how users interact with and use our Services, compiles reports on website activity and provides other services related to activity and usage on our Services. The technologies used by Google may collect information such as your location, time of visit, whether you are a return visitor and any referring website. You can learn more about Google’s partner services and how to opt out of tracking of analytics by Google on Google’s Privacy and Terms website: https://policies.google.com/technologies/partner-sites?hl=en Opting Out Through Browser Controls. You may be able to disable and manage some Tracking Technologies through your browser settings. If you use multiple browsers on the same device, you will need to manage your settings for each browser. Please refer to your browser’s help menu for information on how to manage cookies. Do Not Track. Your browser or device may include “Do Not Track” functionality. At this time, we do not respond to Do Not Track signals. [H4] 4. DISCLOSURE OF INFORMATION Our agents, vendors, consultants and other service providers (“Service Providers”) may receive or be given access to your information in connection with their work on our behalf. Further, we may share your information with third parties, including for the following purposes: • To investigate, prevent or take action regarding illegal activities, intellectual property infringement, suspected fraud, situations involving potential threats to the physical safety of any person or violations of our Terms of Service;• To comply with the law or respond to subpoenas, court orders or other legal process, in which case we will notify you, if and as permitted by law, and cooperate with you to submit any lawful objections to such disclosure and/or to seek an appropriate protective order limiting disclosure of the information to that strictly required by law;• In connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business;• To professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us;• To meet federal and state tax regulations, we disclose the names of donors who contribute more than $5,000 as required by law in our IRS 990 filings and on our annual report; and• To fulfill any other purpose disclosed to you at the time you provide the information or with your consent. [H4] 5. TEXT MESSAGES Text messaging opt-in data will not be shared with any third party, except: (1) with vendors, consultants and other service providers who need access to such information to carry out work on our behalf (and who will not use such information for their own purposes); or (2) if we believe disclosure is required by any applicable law, rule, or regulation or to comply with law enforcement or legal process. To stop receiving text messages, reply with the word STOP. We may confirm your opt-out by text message. [H4] 6. THIRD PARTY LINKS The Services may embed content from, or link to third party websites, locations, platforms or services. We are not responsible for and make no representations regarding the policies or business practices of any third parties. Additionally, this Privacy Policy does not apply to these third party’s content or services. We encourage you to familiarize yourself with and consult their privacy policies and terms of use. [H4] 7. LEGAL BASES FOR PROCESSING The laws of some jurisdictions require companies to tell you about the legal basis for using, sharing or disclosing your information. To the extent those laws apply, we may rely on the following legal bases: (1) with your consent; (2) as necessary to perform our agreement to provide Services; and (3) as necessary for our legitimate interests in providing the Services. [H4] 8. CHILDREN The Services are not directed at children and we do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe we have collected information from your child, please contact us at the address provided below and we will remove such data to the extent required by law. [H4] 9. DATA SECURITY We employ practices designed to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, no physical or electronic security system is impenetrable. We cannot guarantee the security of our servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted over the internet. [H4] 10. RETENTION OF INFORMATION WE COLLECT Information collected from our users is retained for as long as required to fulfill the purpose for which it was collected. [H4] 11. INTERNATIONAL TRANSFER We are based in the United States. If you access the Services from outside the United States, your data may be transferred, processed and stored in the United States and other jurisdictions. Data protection laws in the United States and other jurisdictions may be different from those of your country of residence. We will transfer your personal data in accordance subject to suitable safeguards, such as standard contractual clauses, in accordance with applicable law. [H4] 12. YOUR RIGHTS Depending on where you live, you may have certain rights with respect to your information. For example, you may be able to ask us to: • Provide access to certain information we hold about you• Update or correct your information• Delete certain information• Restrict the use of your information We will respond within the time period prescribed by applicable law. Please note that many of the above rights are subject to exceptions and limitations. We will take reasonable steps to verify your identity, including authenticating you through your email address. We may require further documentation before granting access to your information. If you would like to exercise any individual right you may have please contact us at the contact information below, please include “My Rights” in the subject line and provide a clear explanation of which right you are exercising and your state and country of residence in the body of the email. Your rights and our responses will vary based on your state or country of residency. If you have any unresolved concerns, you may have the right to complain to your local data protection authority. [H4] 13. CHANGES TO THIS PRIVACY POLICY We reserve the right to revise and/or reissue this Privacy Policy at any time. If we change this Privacy Policy in the future, we will post the revised Privacy Policy on the Services and update the “Effective Date” to reflect the date of the changes. Any changes will be effective immediately upon posting of the revised Privacy Policy. [H4] 14. CONTACT US If you have any questions or comments about this Privacy Policy or our data practices, please contact us: By email: privacy@theintercept.com By mail:The InterceptAttn: Privacy15 West 38th Street, #636New York New York 10018
SUB-PAGE · THIN (https://theintercept.com/about/) About – The Intercept
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /terms-use/ | 2 | 2 |
| /privacy-policy/ | 3 | 2 |
| /about/ | 3 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theintercept.com/",
"url": "https://theintercept.com/",
"name": "The Intercept",
"isPartOf": {
"@id": "https://theintercept.com/#website"
},
"datePublished": "2023-05-15T23:28:06+00:00",
"dateModified": "2026-05-24T06:24:39+00:00",
"description": "Fearless, adversarial journalism that holds the powerful accountable.",
"breadcrumb": {
"@id": "https://theintercept.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theintercept.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theintercept.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://theintercept.com/#website",
"url": "https://theintercept.com/",
"name": "The Intercept",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theintercept.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "The Intercept",
"url": "https://theintercept.com",
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".emailwall"
},
"articleSection": "Articles",
"keywords": [
"Day: Monday",
"Time: 23.00",
"Page Type: Homepage",
"Article Type: Article Post",
"Short",
"WC: 0-999",
"Partner: Factiva",
"Partner: Smart News",
"Partner: Social Flow",
"Language: English"
]
}
]
/terms-use/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theintercept.com/terms-use/",
"url": "https://theintercept.com/terms-use/",
"name": "Terms of Use - The Intercept",
"isPartOf": {
"@id": "https://theintercept.com/#website"
},
"datePublished": "2014-02-09T15:19:17+00:00",
"dateModified": "2025-05-02T16:16:14+00:00",
"breadcrumb": {
"@id": "https://theintercept.com/terms-use/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theintercept.com/terms-use/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theintercept.com/terms-use/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theintercept.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Terms of Use"
}
]
},
{
"@type": "WebSite",
"@id": "https://theintercept.com/#website",
"url": "https://theintercept.com/",
"name": "The Intercept",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theintercept.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Terms of Use",
"url": "https://theintercept.com/terms-use/",
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".emailwall"
},
"articleSection": "Articles",
"keywords": [
"Day: Sunday",
"Time: 15.00",
"Page Type: Static Page",
"Article Type: Article Post",
"Longform",
"WC: 5000-5999",
"Language: English"
]
}
]
/privacy-policy/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theintercept.com/privacy-policy/",
"url": "https://theintercept.com/privacy-policy/",
"name": "Privacy Policy - The Intercept",
"isPartOf": {
"@id": "https://theintercept.com/#website"
},
"datePublished": "2014-01-24T07:09:58+00:00",
"dateModified": "2025-03-06T19:18:14+00:00",
"breadcrumb": {
"@id": "https://theintercept.com/privacy-policy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theintercept.com/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theintercept.com/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theintercept.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://theintercept.com/#website",
"url": "https://theintercept.com/",
"name": "The Intercept",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theintercept.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Privacy Policy",
"url": "https://theintercept.com/privacy-policy/",
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".emailwall"
},
"articleSection": "Articles",
"keywords": [
"Day: Friday",
"Time: 12.00",
"Page Type: Static Page",
"Article Type: Article Post",
"Long",
"WC: 2000-2999",
"Language: English"
]
}
]
/about/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theintercept.com/about/",
"url": "https://theintercept.com/about/",
"name": "About - The Intercept",
"isPartOf": {
"@id": "https://theintercept.com/#website"
},
"datePublished": "2014-01-14T08:55:31+00:00",
"dateModified": "2026-03-05T19:07:58+00:00",
"breadcrumb": {
"@id": "https://theintercept.com/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theintercept.com/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theintercept.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theintercept.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://theintercept.com/#website",
"url": "https://theintercept.com/",
"name": "The Intercept",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theintercept.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "About",
"url": "https://theintercept.com/about/",
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".emailwall"
},
"articleSection": "Articles",
"keywords": [
"Day: Tuesday",
"Time: 13.00",
"Page Type: Static Page",
"Article Type: Article Post",
"Short",
"WC: 0-999",
"Language: English"
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 832 businesses audited.
The Intercept has 21.7 points less BS than the average for Media, News & Publishing.
Media, News & Publishing BS: The Intercept (theintercept.com)
The Intercept is a rare example of a high-substance, low-BS digital entity. Its ‘adversarial’ branding is not a hollow slogan but a functional description of its documented investigative output and transparent staff structure.
To reach a minimal BS score below 10, the site should implement Person schema for all listed staff members in the About section. It should provide a direct link to its latest IRS 990 financial transparency filings within the primary footer to substantiate its nonprofit claim. Finally, it should explicitly list an Editorial Standards and Ethics Policy as a standalone sub-page rather than just referencing it in the Terms of Use.
The Intercept perfectly fits the Media, News & Publishing category. Its content is dominated by original investigative reporting, bylined articles, and a clear nonprofit mission centered on adversarial journalism.
“The score of 13 is driven by minor penalties in the Commodity Fingerprint pillar due to the use of industry-standard jargon and small gaps in Trust and Proof relating to the lack of external verification links for the mission-critical claims.”
This training module utilizes a snapshot of public data from The Intercept, captured on May 24, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to The Intercept: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://theintercept.com to view the most current version of its content and learn from the source what this company is about and what it offers.