Industry Context — Common BS Fingerprints in Media, News & Publishing
Generic Claims:
trusted news source, unbiased reporting, the truth, delivered, journalism that matters…
Red Flags:
no named editorial staff, sponsored content without clear labelling, no corrections or complaints policy, ownership and funding not disclosed…
Semantic Drift Patterns:
claims editorial independence but content is sponsored, claims fact-checked but no corrections policy visible, homepage says investigative but content is aggregated wire stories, claims community voice but no local reporting staff…
Proof Expectations:
named journalists and editorial staff, published editorial standards and ethics code, corrections and complaints policy, ownership and funding transparency…
TODAY
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HOMEPAGE Latest News, Videos & Guest Interviews from the Today Show on NBC | TODAY (https://today.com)
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HEADING_REPEATED_BODY Trending: Latest Buzz in Pop Culture and News, Photos & Videos – TODAY.com | TODAY (https://today.com/trending/)
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NAV_HEADER_HEADING_REPEATED_BODY Heard it on TODAY? – TODAY.com | TODAY (https://today.com/on-the-show/)
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NAV_HEADER_HEADING_REPEATED_BODY Astrology and Intuitive Practices | TODAY (https://today.com/life/astrology/)
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HOMEPAGE (https://today.com) Latest News, Videos & Guest Interviews from the Today Show on NBC | TODAY
Hot List: The Best Summer Problem Solvers Starting at $9IE 11 is not supported. For an optimal experience visit our site on another browser. [IMG: Former president Barack Obama reacts to a video from Emily Smith, 24, who wrote him a letter at age 7.] TODAY [H2] On the show [H2] Barack Obama Gets Emotional Seeing Video From 24-Year-Old Who First Wrote Him at Age 7 In an interview with TODAY, the 44th President of the United States reminisced about his favorite moments in office and how they are reflected in the Obama Presidential Center. [IMG: Former President George W. Bush, gives former first lady Michelle Obama mints ahead the dedication ceremony for the opening of the Barack Obama Presidential Center, in John Lewis Plaza, on June 18, 2026.] Pool / Getty Images [H2] Trending [H3] George W. Bush and Michelle Obama Have Sweet Reunion, Complete With a Mint Moment Trisha Harmsen for TODAY [H2] On the show [H3] Hot List: The Best Summer Problem Solvers Starting at $9 [IMG: Love Island USA - Season 8] Peacock / Ben Symons/Peacock [H2] TV [H3] Sean Reifel on How Being A Parent Impacted His ‘Love Island USA’ Experience [H3] Saw it on TODAY [H2] Recipes [H3] Smoky Black-Eyed Peas Are a Southern, Luck-Filled Tradition [H2] Recipes [H3] Celebrate Juneteenth With Melba's Barbecue Baked Chicken Thighs [H2] Home [H3] All of The Books You’ve Seen on TODAY — And Where to Get Them [H2] Information [H3] Citi Concert Series 2026: Everything You Need to Know See More [H3] Trending [IMG: The baby name of the week is one for future champs.] Mark Evans / Getty Images [H2] Baby Name of the Week [H3] Could Giving Your Baby This ‘Knickname’ Guarantee a Future Professional Athlete? Mathew Tsang / Getty Images Entertainment [H2] Books [H3] Carley Fortune Details the ‘Long’ Call She Had with Meghan Markle About ‘Meet Me at the Lake’ Adaptation [IMG: Healthiest types of olive oil] Getty Images [H2] Diet & Fitness [H3] What is The Healthiest Type of Olive Oil? The No. 1 Pick with the Most Benefits [IMG: Brandi Chastain recalls the 1994 World Cup being extra special] Friskies/Mark Leech/Offside/Getty Images [H2] EXCLUSIVE [H3] Brandi Chastain Reflects on Experiencing the 1994 World Cup and Seeing Soccer Unite a Nation [IMG: Natalie Howell just wanted to make a thoughtful teacher] Courtesy Natalie Howell [H2] Family [H3] She Wanted to Thank Teachers on a Budget. Instead, She Started an Internet Feud [IMG: World Cup fans visiting the U.S. are trying ranch dressing for the first time — and loving it.] @journals.wav via TikTok / Candice Bell via Getty Images [H2] Trending [H3] World Cup Fans Joke About Gaining ‘The FIFA 15’ as They Try Ranch and Other American Foods See More [H3] More Stories [H2] Diet [H3] What Is the Best and Worst Time of Day to Eat Fat? Dietitians Weigh In [H2] Disease [H3] Heart Failure at 37, Georgia Woman Undergoes Life-Saving Dual-Organ Transplant [H2] The Parent Chat with Dylan Dryer [H3] Brian Baumgartner of ‘The Office’ Recalls Making Dylan Dreyer’s Son Oliver Cry on a Ski Trip [H2] World Cup 2026 [IMG: Thousands celebrate as Scotland beats Haiti in Boston] Craig F. Walker / The Boston Globe via Getty Images [H3] Scotland Fans Are Drinking So Much of Boston’s Beer, Local Bars Are Running Dry [H2] Trending [IMG: Sofia Vergara remembers cheering on Colombia during the 1994 World Cup.] Stefanie Keenan/Getty Images for Culture Makers/Stewart Kendall/Sportsphoto/Allstar [H3] Sofia Vergara Says 1 of Her Favorite World Cup Memories Is Watching the ‘Spectacular’ 1994 Colombian Team [H2] EXCLUSIVE Courtesy Daniella Musacchio [H3] It’s the Summer of Soccer — All the Best Jerseys and Gear To Shop [H2] Trending [IMG: Spain v Cabo Verde: Group H - FIFA World Cup 2026] Europa Press Sports / Getty Images [H3] Who is Vozinha? 40-Year-Old Cape Verde Goalkeeper Went from Underdog to Superstar [H2] World Cup 2026 [IMG: USA v Paraguay: Group D - FIFA World Cup 2026] Sarah Stier / FIFA via Getty Images [H3] When the US Men’s Soccer Team Plays Next in the World Cup and How to Watch [H2] World Cup 2026 [IMG: Diego Luna remembers watching the 1986 World Cup as a child.] Kate Green/Getty Images/Max Colin / Onze / Icon Sport [H3] Diego Luna Shares What ‘Broke His Heart’ While Watching the 1986 World Cup as a Child [H2] EXCLUSIVE [IMG: On Day 2 of the World Cup, Canada and the U.S. will have their first matches.] Getty Images [H3] World Cup 2026 Opening Ceremonies Day 2 Recap: Katy Perry, Dan + Shay Perform, US Wins 4-1 Over Paraguay, Canada Ties [H2] World Cup 2026 [IMG: Alejandro Fernández, Katy Perry and Michael Bublé are set to perform during the 2026 World Cup opening ceremonies.] Romain Maurice/Kevin Mazur/Mathew Tsang/Getty Images [H3] Katy Perry, Michael Bublé and More Stars Performing at the 2026 World Cup Opening Ceremonies [H2] Trending [IMG: Memo Ochoa, Shakira and Ronwen Williams] Getty Images [H3] FIFA World Cup 2026 Opener Recap: Shakira, Tyla and Alejandro Fernández Perform, Mexico Wins Against South Africa [H2] World Cup 2026 [H2] Celebrating Pride [IMG: Canadian teacher Asiah Holm faced school backlash for posting a classroom video revealing her relationship status to her fourth graders.] Courtesy @asiahholm via Instagram [H3] 4th Grade Teacher Shares Eye-Opening Classroom Discussion About Her Girlfriend [H2] Family [IMG: LGBTQ Quotes] TODAY Illustration / Getty Images [H3] 75 Powerful LGBTQ Quotes for Pride Month and Every Month [H2] PRIDE [IMG: Philz Coffee Decor] Smith Collection/Gado/Getty Images [H3] Philz Coffee Reverses Pride Flag Ban: ‘I Made a Mistake,’ Says CEO [H2] Trending [IMG: Philz Coffee, a chain in California and Illinois, is facing backlash over its decision to remove Pride flags from all of its locations.] Smith Collection/Gado/Getty Images [H3] Popular California Coffee Chain Faces Backlash Over Pledge to Remove Pride Flags: ‘A Slap in the Face’ [H2] Trending [IMG: Sylvia Rivera works in the MCCNY kitchen.] TODAY Illustration / Courtesy Metropolitan Community Church / Getty Images [H3] How Food Has Fueled Queer Liberation Movements [H2] Food [IMG: Royal Band] @theroyalfamily via Instagram [H3] British Military Band Plays 'Pink Pony Club' as the Royal Family Wishes 'Happy Pride' [H2] Royals [IMG: Retro phone on gray background] TODAY Illustration / Getty Images [H3] LGBTQ+ Youth Have Higher Suicide Risk. The National Crisis Hotline Is Eliminating Services for Them [H2] PRIDE [H2] Advice From Our Experts Come back every week to see what our experts have to say about your health. [H3] Dr. Natalie Azar [H2] NBC News Medical Contributor [H3] How to Give Your Immune System a Boost: Flu Shot, Protein, More [H3] 5 things I never do to protect my bone health as a woman and rheumatologist [IMG: Niro Feliciano, LCSW] [H3] Niro Feliciano, LCSW [H2] Psychotherapist [H3] Is Love Enough for a Relationship to Survive? It Depends on This 1 Thing, Therapist Says [H3] Whenever I Achieve a Hard-Fought Goal, It Never Feels Like Enough. Is This Normal? [IMG: Dr. Ian Smith] [H3] Dr. Ian Smith [H2] Physician and Author [H3] Doctor Shares 6 Easy Heart-Healthy Swaps for Dessert, Snacks and More [H3] Should You Be Doing Full Body Workouts or Split Training? An Expert Explains [IMG: Dr. Lucky Sekhon] [H3] Dr. Lucky Sekhon [H2] Fertility and Women's Health Specialist [H3] Do Any Supplements Actually Boost Fertility? This 1 Might Be Worth Trying, Expert Says [H3] IVF Community Members Discuss Openly Sharing Their Journeys [IMG: Stephanie Mansour] [H3] Stephanie Mansour [H2] Start TODAY trainer [H3] Trainer Reveals Her No. 1 Stretch to Relieve Stress Instantly [H3] I want to lose weight. Should I track minutes, miles or steps on my walk? [IMG: Dr. Michelle Henry] [H3] Dr. Michelle Henry [H2] Dermatologist [H3] The Best Anti-Aging Ingredients that Deliver Real Results, According to Dermatologists [H3] Dermatologists Share Sunscreens With Sting-Free Formulas That Shouldn't Burn Your Eyes [IMG: Dr Collin Pop] [H3] Collin Popp, Ph.D. [H2] Registered Dietitian [H3] Should Breakfast, Lunch or Dinner Be Your Biggest Meal? Dietitian Reveals the Answer [H3] 11 Nutrient-Dense Foods You Should Eat Instead of Taking Supplements, According to a Dietitian [H2] Your wellness journey starts here! Subscribe to the Start TODAY app to access live expert-led coaching calls, daily workouts, motivational tips and healthy meal plans from registered dietitians.Download NowSubscription includes a 7-day free trial. After the 7-day free trial ends, you will automatically be charged $9.99/month or $65.99/year unless you cancel. Taxes may apply. [IMG: Promo Package] [H2] On The Show [IMG: Diedre Hall] TODAY [H3] Deidre Hall ‘Slaps’ Craig Melvin on TODAY, ‘Days of Our Lives’-Style [H2] On the show Justin Ellen [H3] This Peach Cobbler Is Pure Southern Comfort [H2] Recipes Cook Time:45 minsPrep Time:20 minsJustin Ellen [H3] Make a Super Moist Carrot Cake Using Just 1 Bowl [H2] Recipes Cook Time:30 minsPrep Time:20 minsBrittany Connerly [H3] Celebrate Juneteenth With a No-Churn Strawberry-Pecan Ice Cream [H2] Recipes Sarah Clagett / TODAY [H3] Pair Glazed Pork With Grilled Mango for a Tropical Dinner [H2] Recipes Cook Time:40 minsPrep Time:1 hr [H2] Shop the Show Saw it on the show? Shop it here.Nathan Congleton / TODAY [H2] On the show [H2] 27 Amazon Customer-Loved Finds for Summer, From $8 Ayanna Chambers / TODAY [H2] On the show [H2] Trend Report: $9 Body Scrubs, Early Prime Day Deals and More Nathan Congleton / TODAY [H2] On the show [H3] Allure Readers’ Choice Awards 2026 Winners in Hair, Mascara, More Vivian Le / TODAY [H2] Deals [H3] Early Prime Day Deals — Up to 47% off Home Essentials, Ranked Winners and More Getty Images [H2] Father's Day [H3] The Best Father’s Day Gifts for the Dad Who Does It All — From $8 Ayanna Chambers / TODAY [H2] On the show [H3] The Father’s Day Gift Guide: Shop Adidas, Kiehl’s, Scotch & Soda and More From Macy’s See More [H2] Our Most Saved Recipes These are the recipes you're saving the most thanks to our new accounts experience! Sarah Fennel [H2] Recipes [H2] This Tiramisu Icebox Cake Will Be Your Summer Secret Weapon Prep Time:30 minsServings:9-12Courtesy of goop kitchen [H2] Recipes [H2] Gwyneth Paltrow Shares Recipe for Turkey Meatballs With Classic Tomato Sauce Cook Time:45 minsPrep Time:20 minsServings:4See MoreSarah Fennel [H2] Recipes [H3] Turn Peach Crumble Into Ice Cream With This No-Churn Method Colin Davy [H2] Recipes [H3] How to Make Bodega-Style Chopped Cheese Sandwiches Right at Home Courtesy of Harvest [H2] Recipes [H3] Martha Stewart Shares Her Recipe and Tips for the Best Chocolate Chip Cookies Colin Davy [H2] Recipes [H3] Blend Two Top-Quality Steak Cuts to Make the Best Burger Ever Get more recipes [H2] Food The latest food trends, easy recipes and healthy meal ideas to help you cook smarter.Johnny Miller [H2] Recipes [H2] Craig's Mom's Pimento Potato Salad Is a Melvin Family Function Staple Cook Time:35 minsPrep Time:25 minsServings:8Rhania Kamel / TODAY [H2] Recipes [H2] Grilled Chicken and Creamed Corn Are Summer on a Plate Servings:4 [H3] Food trends [IMG: Craig Melvin goes on a hilarious rant about peanut butter to Bowen Yang and Matt Rogers.] TODAY [H2] Trending [H3] Craig Melvin Reveals Deep-Seated Hatred for Peanut Butter: ‘They Perverted the Peanut!’ [IMG: Aldi] Aldi [H2] Trending [H3] Aldi Is Giving Away Free Blind Boxes of Groceries: How to Get One See More [H3] Recipes from TODAY [H2] Recipes [H3] How to Make Restaurant-Worthy Chocolate Pudding at Home Johnny Miller [H2] Recipes [H3] Al Roker Has a 'Secret Weapon' for the Perfect Rib-Eye Steak More recipes [H2] Health & Wellness Get health tips, read personal essays, weight-loss stories. [H2] Patient Stories [H2] Woman, 42, Thought Her 'Weird' Symptoms Were Perimenopause. It Was Stage 3 Rectal Cancer [IMG: Cherries and hard shadows. Flat lay of cherries on a on a beige background.] Yulia Naumenko / Getty Images [H2] Diet [H2] 9 Anti-Inflammatory Fruits to Boost Health With Antioxidants and Fiber [H3] More health stories Courtesy Ruta Hagmann [H2] Incredible Centenarians [H3] Woman, 101, Who’s Always Loved to Garden, Shares Her Longevity Tips Courtesy Tatyana Thompson [H2] EXCLUSIVE [H3] EXCLUSIVE: Sickle Cell Caused Excruciating Pain When She Became Pregnant. Now She’s Cured See more [H3] Start TODAY [IMG: Middle age strength training using dumbbells at home] AaronAmat / Getty Images [H2] Fitness [H3] What to Eat and How to Move to Build Muscle in 1 Month [IMG: Black woman in fitness] Masego Morulane / Getty Images [H2] Fitness [H3] How To Get a Full-Body Workout at Home Without Any Equipment Sign up [H2] Parents Stories, trends and tips for every stage of parenthood... because we're all in this together [IMG: Anne Hathaway announced on Instagram that she] @annehathaway via Instagram [H2] Celebrity Parents [H2] Anne Hathaway Announces Pregnancy With Baby No. 3 [IMG: Jelly Roll and Bunnie Xo] Brianna Bryson / WireImage [H2] Trending [H2] Jelly Roll, Bunnie XO Comment Separately on Their Divorce: ‘We’re Still Having a Baby Together’ [IMG: Carson Daly, Jackson Daly] TODAY [H2] Carson Daly [H3] Carson Daly Has Career Advice for Son Jackson: ‘Become an Electrician’ [IMG: U.S. President elect Barack Obama acknowledges his supporters along with his wife Michelle and daughters Malia and Sasha during an election night gathering in Grant Park on November 4, 2008 in Chicago, Illinois.] Scott Olson / Getty Images [H2] Family [H3] Malia, 27, and Sasha, 25, Make Rare Joint Appearance At Obama Presidential Center Opening: See the Photo [IMG: Katie Couric has a new granddaughter.] Gilbert Carrasquillo / GC Images [H2] Family [H3] Katie Couric Welcomes Grandchild No. 2, Says She’s a ‘Very Happy Gogo’ [IMG: Al Roker and Deborah Roberts with daughter Leila at her wedding. (She had 3 ceremonies!)] Trisha Jay Photography [H2] Al Roker [H3] Al Roker on Daughter Leila’s Wedding: ‘I Was so Happy That Crying Never Even Occurred to Me’ See More [H2] Gift Guides Editor-curated gift picks for everyone on your list.Getty Images [H2] Shop - Graduation [H2] 31 High School Graduation Gifts They’ll Use Long After the Cap Toss Amazon [H2] Toys [H2] No iPads Here: These Are the Screen-Free Toys Parents Swear By Getty Images [H2] Gift Guides [H3] The Best Gifts for 11-Year-Olds: Beats, Roblox, Lego and More Guido Mieth / Getty Images [H2] Shop - Hobbies [H3] Slime Kits, Easels and DIY Crafts Galore — Shop Gifts for Creative Kids, Art Teacher-Approved. Klaus Vedfelt / Getty Images [H2] Gift Guides [H3] Gifts Every 21-Year-Old Actually Wants Getty Images [H2] Gift Guides [H3] The Best 40th Birthday Gifts to Start the New Decade Right See More [H2] Life Get the best inspiration, quotes, and holiday ideas from TODAY editors.Dimensions / Getty Images [H2] Father's Day [H2] 100 Heartfelt Father's Day Quotes to Thank Dad for All He Does [IMG: Father] Olga Zarytska / Getty Images [H2] Father's Day [H2] 91 Father’s Day Messages to Write in Dad's Card This Year [IMG: Father Daugh
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SUB-PAGE · THIN (https://today.com/on-the-show/) Heard it on TODAY? – TODAY.com | TODAY
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SUB-PAGE · THIN (https://today.com/life/astrology/) Astrology and Intuitive Practices | TODAY
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"alternativeHeadline": "Trending: Latest Buzz in Pop Culture and News, Photos & Videos - TODAY.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.today.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"image": {
"@type": "ImageObject",
"url": "https://media3.s-nbcnews.com/j/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.social_share_1200x630_center.png"
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"description": "Trending news, interviews, photos and videos from TODAY",
"mainEntityOfPage": {
"@type": "WebPage",
"inLanguage": "English",
"name": "today.com",
"@id": "https://www.today.com/trending"
}
}
]
/on-the-show/
[
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
},
"copyrightYear": 2026,
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"sourceOrganization": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
}
},
{
"@context": {
"@vocab": "http://schema.org",
"pageType": {
"@id": "Text",
"@type": "@id"
},
"vertical": {
"@id": "Text",
"@type": "@id"
},
"subVertical": {
"@id": "Text",
"@type": "@id"
},
"section": {
"@id": "Text",
"@type": "@id"
},
"subSection": {
"@id": "Text",
"@type": "@id"
},
"packageId": {
"@id": "Text",
"@type": "@id"
},
"sponsor": {
"@id": "Text",
"@type": "@id"
},
"appVersion": {
"@id": "Text",
"@type": "@id"
},
"gatedContentEnabled": {
"@id": "Text",
"@type": "@id"
}
},
"@type": "Dataset",
"name": "additionalTaxonomy",
"description": "This is additional taxonomy that helps us with analytics",
"url": "https://www.today.com/on-the-show",
"pageType": "showPage",
"vertical": "today",
"subVertical": "on-the-show",
"section": "",
"subSection": "",
"packageId": "1069304",
"sponsor": "",
"appVersion": "5.814.0",
"gatedContentEnabled": false
},
{
"@context": "http://schema.org",
"@type": "TVSeries",
"url": "https://www.today.com/on-the-show",
"name": "Heard it on TODAY? - TODAY.com",
"productionCompany": {
"@type": "Organization",
"name": "today"
},
"temporalCoverage": "WEEKDAYS AT 7 AM AND STREAMING LIVE ON PEACOCK",
"description": "News, videos and photos about Heard it on TODAY? on TODAY.com",
"thumbnailUrl": "https://media-cldnry.s-nbcnews.com/image/upload/t_social_share_1024x768_scale,f_auto,q_auto:best/rockcms/2025-01/craig-melvin-te-250113-12b133.jpg"
}
]
/life/astrology/
[
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
},
"copyrightYear": 2026,
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"sourceOrganization": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
},
"description": "Find your monthly horoscopes, astrological profiles of zodiac signs, and information about other spiritual practices.",
"name": "Astrology and Intuitive Practices",
"url": "https://www.today.com/life/astrology"
},
{
"@context": {
"@vocab": "http://schema.org",
"pageType": {
"@id": "Text",
"@type": "@id"
},
"vertical": {
"@id": "Text",
"@type": "@id"
},
"subVertical": {
"@id": "Text",
"@type": "@id"
},
"section": {
"@id": "Text",
"@type": "@id"
},
"subSection": {
"@id": "Text",
"@type": "@id"
},
"packageId": {
"@id": "Text",
"@type": "@id"
},
"sponsor": {
"@id": "Text",
"@type": "@id"
},
"appVersion": {
"@id": "Text",
"@type": "@id"
},
"gatedContentEnabled": {
"@id": "Text",
"@type": "@id"
}
},
"@type": "Dataset",
"name": "additionalTaxonomy",
"description": "This is additional taxonomy that helps us with analytics",
"url": "https://www.today.com/life/astrology",
"pageType": "SectionFront",
"vertical": "today",
"subVertical": "life/astrology",
"section": "",
"subSection": "",
"packageId": "680600",
"sponsor": "",
"appVersion": "5.814.0",
"gatedContentEnabled": false
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.today.com/life/astrology",
"identifier": {
"@type": "PropertyValue",
"propertyID": "Document Id",
"value": "680600"
},
"alternativeHeadline": "Astrology and Intuitive Practices",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.today.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"image": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/t_social_share_1200x630_center,f_auto,q_auto:best/v1649445987/rockcms/2022-04/taurus-horoscope-jc-220408-42436e.png"
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"description": "Find your monthly horoscopes, astrological profiles of zodiac signs, and information about other spiritual practices.",
"mainEntityOfPage": {
"@type": "WebPage",
"inLanguage": "English",
"name": "today.com",
"@id": "https://www.today.com/life/astrology"
}
},
{
"@context": "https://schema.org/",
"@type": "ItemList",
"numberOfItems": 1,
"itemListElement": [
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Rachel Glauber Bracelet Stacks",
"brand": {
"@type": "Brand",
"name": "Rachel Glauber"
},
"image": [
"https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-06/RGHP9126a0c545-43b57c.png"
],
"description": "Rachel Glauber Bracelet Stacks",
"offers": {
"@type": "Offer",
"url": "https://deals.today.com/category/june-17-rachelglauber",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD",
"price": 198,
"offeredBy": {
"name": "TODAY Deals",
"@type": "Organization"
}
}
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Media, News & Publishing
34.7 Avg BS
Based on 830 businesses audited.
✓ Less BS than average
TODAY has 10.7 points less BS than the average for Media, News & Publishing.
BS Detector
Media, News & Publishing BS: TODAY (today.com)
https://today.com
📍 Industry: Media, News & Publishing
24
BS / 100
TODAY is a high-substance content machine with minimal bullshit, leveraging legacy brand authority and specific celebrity access. Its primary weaknesses are structural repetition and the use of internal commerce loops disguised as objective editorial winners. It successfully avoids the semantic drift common in modern digital publishing by delivering exactly the celebrity and lifestyle filler it promises.
Info Density
Power-words vs. Substance ratio.
7
23% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
40% BS
Commodity Fingerprint
Detection of industry clichés/templates.
8
53% BS
Identity & Authority
Expert verifiability & Schema depth.
1
7% BS
Replace repetitive structural H2 labels like On the Show with dynamic, article-specific headings to improve information density. Include outbound verification links to medical studies or peer-reviewed journals within the NBC News Medical Contributor sections to strengthen the proof path. Provide transparent methodology links for Shop TODAY winners to move beyond internal trust theatre. Reduce the frequency of redundant value proposition rephrasing in section headers to minimize the commodity fingerprint.
The content perfectly aligns with the Media, News & Publishing category, specifically lifestyle and entertainment journalism. The page structures demonstrate a clear editorial hierarchy involving news reporting, interview-based features, and service journalism such as recipes and health advice.
“The score of 24 is primarily driven by structural repetition (Information Density) and the use of internal validation paths (Trust and Proof). Commodity Fingerprint points were earned due to generic template headers used to organize unique content. The site achieved a perfect score in Semantic Coherence and nearly perfect in Identity and Authority due to its robust technical implementation and clear brand alignment.”
Verified Analysis Date: June 19, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from TODAY, captured on June 19, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to TODAY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://today.com to view the most current version of its content and learn from the source what this company is about and what it offers.