Industry Context — Common BS Fingerprints in Medical Devices, Pharma & Biotech
Complan
(https://complan.com) 📸 Data Snapshot: May 29, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home | Complan (https://complan.com)
Home | Complan
At Complan we believe nutrition is the foundation for a happy and fulfilling life. That's why we create nutritious products containing 26 vitamins and minerals to help provide supplementary nutrition when you need it.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER FAQs | Complan (https://complan.com/faqs.html)
FAQs | Complan
Discover answers to the most commonly asked questions about our Complan products. If you can't find your question in our FAQ, please contact our Careline to get more support.
NAV_HEADER_HEADING_REPEATED_BODY Recipe book | Complan (https://complan.com/recipes.html)
Recipe book | Complan
Enjoy cooking with Complan! Discover new ways to incorporate some Complan into everyday meals with our fun and tasty recipes
NAV_HEADER_HEADING_REPEATED_BODY Complan Original Range | Complan (https://complan.com/products/complan-original.html)
Complan Original Range | Complan
Tasty served warm or cold, and easy extra nourishment in your favourite recipes.
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://complan.com) Home | Complan
[IMG: complan-mix-at-home-range-in-situ] QUICK AND EASY NUTRITION [H1] All of the Complan goodness At Complan we believe nutrition is the foundation for a happy and fulfilling life. That's why we create nutritious products containing vitamins and minerals to help provide supplementary nutrition when you need it. [H2] Explore our ranges [H2] Complan Original Complan Original is our versatile neutral drink - it can be enjoyed as a delicious drink or used like milk throughout the day. What a great way to add fortification to your meal! Explore range [H2] Mix at home drinks Four lovely flavours, simple to prepare with 26 vitamins & minerals. Explore range [IMG: complan-recipes-with-extra-nutrients] [H2] Try our recipes Discover new ways to incorporate Complan into everyday meals with our fun and tasty recipes. [H2] Questions about Complan? Our careline are available to answer any product related questions Monday to Friday 08:00 – 17:00 [IMG: careline worker] [H4] Got Questions? For all the latest information and FAQs [H4] Contact Us Call us on 0345 600 3170 It's important to follow a varied and balanced diet and healthy lifestyle
SUB-PAGE (https://complan.com/faqs.html) FAQs | Complan
[H2] Frequently Asked Questions Discover answers to the most commonly asked questions about our Complan products. If you can't find your question in our FAQ, please contact our Careline to get more support. [H3] Who is Complan for? Complan is suitable for most people from all walks of life. Our Complan mix-at-home powder drinks and Complan Original have been designed for adults who suffer from low appetite or cannot get all the required nutrients, vitamins and minerals from their current diet. Complan powders are a fortified food, recommended to be used alongside a varied and balanced diet, including regular meals. It is designed to help support normal energy release in adults as it contains vitamins B6, B12 and iron which contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. We recommend that for older children up to 15 years of age, you should consult a dietitian or doctor before including it into the child's diet to ensure that the vitamin and mineral levels in the overall diet are in line with the recommended intake for children. [H3] Is Complan suitable for a vegetarian/vegan diet? Our Complan mix-at-home drinks and Complan Original powders are suitable for a vegetarian diet but unfortunately not for a vegan one, as they contain skimmed milk powder. [H2] Questions about Complan? Our careline are available to answer any product related questions Monday to Friday 08:00 – 17:00 [IMG: careline worker] [H4] Got Questions? For all the latest information and FAQs [H4] Contact Us Call us on 0345 600 3170 [H2] Explore our ranges [H2] Complan Original Complan Original is our versatile neutral drink - it can be enjoyed as a delicious drink or used like milk throughout the day. What a great way to add fortification to your meal! Explore range [H2] Mix at home drinks Four lovely flavours, simple to prepare with 26 vitamins & minerals. Explore range Food supplements must not replace a varied and balanced diet and healthy lifestyle. If you are pregnant, breastfeeding, taking medication or under medical supervision, please consult your healthcare professional before taking any food supplement.
SUB-PAGE (https://complan.com/recipes.html) Recipe book | Complan
Our Recipe Book [H1] Enjoy Cooking with Complan! Discover new ways to incorporate Complan into everyday meals with our fun and tasty recipes [IMG: porridge] [H2] Breakfasts Enjoy cooking with Complan! Discover new ways to incorporate some Complan into everyday meals with our fun and tasty recipes. Recipe book [IMG: Toasted cheese] [H2] Light meals Enjoy cooking with Complan! Discover new ways to incorporate some Complan into everyday meals with our fun and tasty recipes. Recipe book [IMG: Strawberry parfaits] [H2] Puddings Enjoy cooking with Complan! Discover new ways to incorporate some Complan into everyday meals with our fun and tasty recipes. Recipe book [H2] Drinks Enjoy cooking with Complan! Discover new ways to incorporate some Complan into everyday meals with our fun and tasty recipes. Recipe book [H2] Questions about Complan? Our careline are available to answer any product related questions Monday to Friday 08:00 – 17:00 [IMG: careline worker] [H4] Got Questions? For all the latest information and FAQs [H4] Contact Us Call us on 0345 600 3170
SUB-PAGE (https://complan.com/products/complan-original.html) Complan Original Range | Complan
[IMG: complan-original-range-in-situ] COMPLAN ORIGINAL [H1] Discover all the goodness of Complan Original Tasty served warm or cold, and easy extra nourishment in your favourite recipes. Complan Original can be easily used to fortify your favourite food or drinks. With protein which contributes to the growth and maintenance of muscle mass and 26 vitamins and minerals: Vitamin C, zinc and iron which contribute to the normal functioning of the immune systemCalcium, vitamin D and magnesium which contribute to the maintenance of normal bonesVitamins B2, B6 and B12 which contribute to the reduction of tiredness and fatigue Quick and easy to prepare so you can enjoy all of Complan’s carefully developed goodness. [H2] Explore the range [IMG: complan original] [H2] Complan Original Tasty served warm or cold, an easy way to add 26 vitamins and minerals to your everyday recipes. Learn more [IMG: complan-recipes-with-extra-nutrients] [H2] Try our recipes Discover new ways to incorporate Complan into everyday meals with our fun and tasty recipes. [H2] Questions about Complan? Our careline are available to answer any product related questions Monday to Friday 08:00 – 17:00 [IMG: careline worker] [H4] Got Questions? For all the latest information and FAQs [H4] Contact Us Call us on 0345 600 3170 It's important to follow a varied and balanced diet and healthy lifestyle
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /faqs.html | 0 | 0 |
| /recipes.html | 0 | 0 |
| /products/complan-original.html | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.complan.com#webpage",
"url": "https://www.complan.com",
"name": "Home | Complan",
"description": "At Complan we believe nutrition is the foundation for a happy and fulfilling life. That's why we create nutritious products containing 26 vitamins and minerals to help provide supplementary nutrition when you need it.",
"dateModified": "2024-03-27T09:14:32.756Z"
}
/faqs.html
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.complan.com/faqs.html#webpage",
"url": "https://www.complan.com/faqs.html",
"name": "FAQs | Complan",
"description": "Discover answers to the most commonly asked questions about our Complan products. If you can't find your question in our FAQ, please contact our Careline to get more support.\r\n\t",
"dateModified": "2024-03-27T09:02:27.269Z"
}
/recipes.html
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.complan.com/recipes.html#webpage",
"url": "https://www.complan.com/recipes.html",
"name": "Recipe book | Complan",
"description": "Enjoy cooking with Complan! Discover new ways to incorporate some Complan into everyday meals with our fun and tasty recipes",
"dateModified": "2024-03-27T09:01:20.125Z"
}
/products/complan-original.html
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.complan.com/products/complan-original.html#webpage",
"url": "https://www.complan.com/products/complan-original.html",
"name": "Complan Original Range | Complan",
"description": "Tasty served warm or cold, and easy extra nourishment in your favourite recipes.",
"dateModified": "2024-03-27T09:05:22.033Z"
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 784 businesses audited.
Complan has 21.3 points more BS than the average for Medical Devices, Pharma & Biotech.
Medical Devices, Pharma & Biotech BS: Complan (complan.com)
Complan’s digital presence is a hollow shell of ‘legacy air’ that prioritizes lifestyle fluff over clinical substance. The site is a victim of severe template laziness, most visible in the duplicated recipe descriptions, and operates with zero external proof paths or expert transparency. It is a textbook example of a brand resting on its name while offering minimal information density for the modern, skeptical consumer.
Immediately replace the duplicated placeholder text on the Recipes page with unique descriptions for each meal category. Create a dedicated ‘Science’ or ‘Clinical Evidence’ page that links to the peer-reviewed studies supporting the efficacy of the fortified formula. Implement Organization schema with sameAs links to corporate headquarters and social transparency profiles. Replace the generic ‘Careline worker’ imagery with named expert profiles (dietitians or nutritionists) including their credentials and professional registration numbers.
The website presents as a consumer-facing nutritional supplement brand. While it falls under the nutrition/pharma umbrella, it lacks the technical rigor, clinical trial citations, and regulatory transparency typical of the Medical Devices and Biotech industry classification provided in the dictionary.
“The score of 62 is driven primarily by the failure in Information Density (18/30) and Commodity Fingerprint (13/15). The total lack of external proof links (TP: 15/20) and the egregious use of duplicated placeholder text on the recipes sub-page suggests a site that is more 'marketing template' than 'nutritional authority.' The high repetition of the '26 vitamins' claim without deeper granular data prevents a lower score.”
This training module utilizes a snapshot of public data from Complan, captured on May 29, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Complan: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://complan.com to view the most current version of its content and learn from the source what this company is about and what it offers.