Training Example: Champion Petfoods – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H1] Trusted by
Pet Lovers Everywhere

[H2] World’s Best Pet Food

Founded in a small town in Alberta, Canada, Champion has grown to be a key player in the premium pet food industry with products sold in over 90 countries. By focusing exclusively on crafting premium pet food, we perfect our recipes and innovate new, quality foods that help pets thrive for a lifetime.

While many foods leave your pet feeling full, ORIJEN™ can truly nourish them with premium animal ingredients. Inspired by what your pet’s ancestors ate in the wild, ORIJEN® food is packed with up to 90%* animal ingredients like meat, poultry or fish. See for yourself and compare ORIJEN to other diets here.

*Approximate and derived from the unprocessed state of the ingredients
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Look at other pet food brands and you’ll find things we never add in our kitchen, like wheat, corn and soy, at the top of their ingredient lists. Compare that to the protein-rich meat, poultry and fish ingredients that are thoughtfully balanced with whole fruit and vegetables found in ACANA™ pet food recipes. You’ll immediately see the difference.

Learn More

See Our Values

[H2] We’d Love To Hear
From You

At Champion, we are a team of Pet Lovers, so we know how important your dogs and cats are to you.
We welcome any concerns, comments or testimonials, and our dedicated Customer Care team would love to answer your questions.

[H3] Call Us

Monday to Friday:
7:30am - 4:00pm MST

1-877-939-0006

Call now

[H3] Location

Champion Petfoods Holding Inc.

301, 1103 95 Street SW
Edmonton, AB T6X 0P8
Canada

[H3] Email Us

Thank you for your message.

[H3] Location

Champion Petfoods Holding Inc.

301, 1103 95 Street SW
Edmonton, AB T6X 0P8
Canada

[H1] Our Food Philosophy

We specialize in making foods that are Biologically Appropriate to nourish as nature intended, and we believe in doing whatever it takes to help pets thrive and reach the peak of their natural potential for a lifetime.

[H2] BIOLOGICALLY APPROPRIATE NUTRITION

We pioneered Biologically Appropriate, which means every one of our recipes is crafted with purpose and reflects our commitment to mirror the diet nature and evolution intended dogs and cats to eat.
...

For meat eaters, that means higher amounts of protein from animal sources and fewer carbohydrates. We also introduced WholePrey ingredients to give pets the most succulent, nourishing parts of the animal, including meat, organs and bones. Fresh or raw meat, poultry or fish are always the lead ingredients in ORIJEN® and ACANA® recipes to provide pets with peak nutrition, optimal nourishment and ultimate flavor. Read More

[H2] World's Best Ingredients

The world’s best recipes come from the world’s best ingredients. That’s why we collaborate with a specially curated group of leading farmers, ranchers, and fisheries that we have had relationships with for decades.

...

Our strong network enables us to source quality ingredients, including lamb from New Zealand, fish from Scandinavia, and other premium ingredients from our neighbors.
No matter what, every ingredient we choose is selected for its nutritional value, digestibility and superior flavor. Our commitment to trust and transparency has led to a robust supplier vendor audit approval program and detailed ingredient traceability system. Read More

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[H2] Our Suppliers

Our premium pet foods are made with the world’s best ingredients from our amazing suppliers, some of whom we’ve known and trusted for decades.

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[H2] REAL KITCHENS

Our kitchens are some of the most advanced in the industry. They are purpose-built and custom-designed specifically for our unique recipes that take advantage of significant inclusions of fresh and raw ingredients. We locate them in agricultural heartlands so they can be closer to many of the sources of our ingredients.

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As we grow and innovate, in addition to our own kitchens, we’ll work with trusted supplier partners who are experts in their field to create only the finest foods for pets.
With food safety, quality, and employee health and safety at the core of our designs, our kitchens exceed many of the standards set in the human food industry – which explains the pride we take in them and why they are spotless and safe at all times.
Read More

[H2] Our Kitchens
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ORIJEN® and ACANA®pet foods are thoughtfully crafted in our state of the art kitchens in Acheson, Alberta and Auburn, Kentucky. As some of the most advanced in the industry, our kitchens are purpose-built and custom-designed specifically to craft unique recipes with plenty of fresh and raw ingredients.

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[H2] PET NUTRITION EXPERTISE

Our pet nutrition experts continually pursue the advancement of nutrition and wellness for pets. By leading and implementing the latest developments in science, our experts create nutritious food dogs and cats need to thrive.
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Pets are members of our families and we want to support their long-term health with the most advanced ingredients and optimal recipes possible. Beyond meeting all applicable international pet nutrition guidelines, ORIJEN® and ACANA® recipes go through an additional validation process to meet our superior standards—the Champion standard.
The Champion standard ensures our recipes push the boundaries of what optimal nutrition for dogs and cats can be. By working with academic institutions around the world, our team of experts have access to the best researchers and diversified thinking to support the most advanced pet nutrition possible. Read More

[H2] Research & Bulletins

[H3] ACANA® and ORIJEN® Blogs

Get access to our amazing articles and resources for Pet Lovers on our ORIJEN® and ACANA® blogs. Explore ORIJEN® Blog

Discover ACANA® Blog

[H3] Insights From Our Experts

Learn about what AAFCO is and what must happen during a typical AAFCO feeding trial. This bulletin explains how we expand upon this to ensure the safety, health and nutritional adequacy of our foods. We’ve custom designed an enhanced AAFCO canine and feline feeding trial and this shares information regarding the additional metabolic and health measurements we choose to look at.
Download AAFCO Feeding Trials.pdf

Palatability is essentially how much a dog or cat prefers a texture, odour and flavour of a finished product. Through palatability testing we can measure the performance of a diet. This bulletin explains the findings of an industry standard two-bowl test comparing two different recipes to see which diet cats and dogs prefer.
Download Palatability Bulletin.pdf

At Champion Petfoods we make award-winning Biologically Appropriate foods that are trusted by Pet Lovers everywhere. That means our foods are rich in meat and protein, and subject to rigorous nutritional validation and industry leading food safety standards.
We believe that describing heavy metals as “contaminants” in pet foods confuses Pet Lovers on the origin of these elements as well as their safety limits for dogs and cats.As the maker of ORIJEN and ACANA dog and cat foods, Champion developed this paper to:

discuss the source of heavy metals in pet foods;
publish the maximum tolerable limits (MTLs) for dogs and cats; and
discuss the results in comparison to animal health to help bring clarity and restore confidence.

Download Champion Petfoods White Paper-Heavy Metals

At Champion Petfoods, we understand DCM is a concern for some pet lovers. We’ve broken down the top five myths using factual evidence.
Download Palatability Bulletin.pdf

[H3] Peer-Reviewed Scientific Research

In 2018, the United States Food and Drug Administration (FDA) released a statement that grain-free diets may be related to the development of canine dilated cardiomyopathy (DCM). In some FDA case reports, dogs diagnosed with DCM consuming grain-free diets also had low concentrations of plasma or whole blood taurine. While there is a known relationship between low taurine status and DCM, there are few studies published to evaluate the relationship of commercial grain-free diets and taurine status in healthy large-breed dogs.
The following study, published in the journal Translational Animal Science, determined the effects of feeding a commercial grain-free diet to large breed dogs on taurine status and overall health. The study, which was fully funded by Champion Petfoods, evaluated a small cohort of Labrador Retrievers during a 26-week feeding trial. The results suggest that the grain-free diet tested improved taurine status in this group of Labrador Retrievers. While this demonstrates that taurine status is not negatively impacted by feeding this grain-free diet, more research is required to fully understand the multifactorial etiology of DCM.
Research followed the recommendations of the Association of American Feed Controls Official (AAFCO) Canine Feeding protocols. Other factors that may contribute to the etiology of DCM should be explored.
Download Translational Animal Science Paper

In 2018, the FDA first reported a potential association between canine dilated cardiomyopathy (DCM) and diet. The FDA has never recommended that Pet Lovers change their pets’ foods and did not request any recalls from pet food manufacturers. To date, review of available scientific literature and research on DCM has found there is no definitive, scientific link between DCM and our foods or grain-free diets. Currently, researchers attribute many factors as possible causes for DCM in dogs, including genetics, breeding and lifestyle.
The following article, which appeared in the Journal of Animal Science, provides an overview of the scientific literature on the issue.
Download Journal of Animal Science article on DCM

High-protein, grain-free extruded dog diets are increasing in popularity, but few have compared the digestibility of these diets to others containing different ingredients or nutrient concentrations.
Research Update: Amino Acids

[H2] Find Out More

[H3] Our Brands

Explore the quality nutrition in ORIJEN® and ACANA® pet foods.
LEARN MORE

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[H3] Our Values

Learn more about the values that shape and guide our team.
LEARN MORE

[H3] Careers

See current positions available to join the Champion Petfoods team.
LEARN MORE

Our nutritional philosophy revolves around nourishing cats and dogs according to their evolutionary and biological need for a diet that is rich and diverse in fresh and raw animal ingredients.

That's why ORIJEN and ACANA foods are brimming with high-quality animal protein and naturally sourced vitamins and minerals, giving cats and dogs everything they need naturally, nourishing them completely.

[H2] Research & Bulletins

[H3] ACANA® and ORIJEN® Blogs

Get access to our amazing articles and resources for Pet Lovers on our ORIJEN® and ACANA® blogs.
Explore ORIJEN® Blog
Discover ACANA® Blog

[H3] Insights From Our Experts

Learn about what AAFCO is and what must happen during a typical AAFCO feeding trial. This bulletin explains how we expand upon this to ensure the safety, health and nutritional adequacy of our foods. We've custom designed an enhanced AAFCO canine and feline feeding trial and this shares information regarding the additional metabolic and health measurements we choose to look at.
Download AAFCO Feeding Trials.pdf

Palatability is essentially how much a dog or cat prefers a texture, odour and flavour of a finished product. Through palatability testing we can measure the performance of a diet. This bulletin explains the findings of an industry standard two-bowl test comparing two different recipes to see which diet cats and dogs prefer.
Download Palatability Bulletin

At Champion Petfoods, we understand DCM is a concern for some pet lovers. We've broken down the top five myths using factual evidence.
Download DCM FACT SHEET

At Champion Petfoods, we produce Biologically Appropriate foods trusted by Pet Lovers globally. Our foods are rich in meat and protein and undergo rigorous nutritional validation and top tier food safety standards. We do not add heavy metals, like mercury, to our foods.
Heavy metal testing is a crucial control point in our food safety and HACCP (Hazard Analysis and Critical Control Points) plans. We systematically test ORIJEN and ACANA products for commonly known naturally occurring heavy metals at third-party accredited laboratories, and all results show that these metals are well below the maximum tolerable limits set by the National Research Council in United States and Regulatory Authorities of the countries, where our products are sold.

At Champion Petfoods, all our ORIJEN and ACANA pet foods, are properly handled and cooked at appropriate times and temperatures. This applies to our freeze-dried, dry, and wet products, as well as recipes containing poultry and poultry ingredients. Avian influenza (H5N1) viruses do not pose risks to food safety when poultry products are properly handled and cooked. The terms "raw" and "fresh" in our products' ingredient lists refers to the state of the meats before processing. Our included "fresh" ingredients are delivered refrigerated, and our included "raw" ingredients are delivered frozen. During cooking, the ingredients are heated to destroy pathogens, including avian influenza viruses. Thus, while the meats were initially "raw" or "fresh", they are cooked during production but retain many of the nutritional benefits of the "raw" and "fresh" ingredients.

Additionally, our Quality Assurance department implements a rigorous testing protocol to ensure our quality and safety controls are effective from the time ingredients enter our kitchen through the time the finished products are shipped to our customers.

[H3] Peer-Reviewed Scientific Research

In 2018, the United States Food and Drug Administration (FDA) released a statement that grain-free diets may be related to the development of canine dilated cardiomyopathy (DCM). In some FDA case reports, dogs diagnosed with DCM consuming grain-free diets also had low concentrations of plasma or whole blood taurine. While there is a known relationship between low taurine status and DCM, there are few studies published to evaluate the relationship of commercial grain-free diets and taurine status in healthy large-breed dogs.
The following study, published in the journal Translational Animal Science, determined the effects of feeding a commercial grain-free diet to large breed dogs on taurine status and overall health. The study, which was fully funded by Champion Petfoods, evaluated a small cohort of Labrador Retrievers during a 26-week feeding trial. The results suggest that the grain-free diet tested improved taurine status in this group of Labrador Retrievers. While this demonstrates that taurine status is not negatively impacted by feeding this grain-free diet, more research is required to fully understand the multifactorial etiology of DCM.
Research followed the recommendations of the Association of American Feed Controls Official (AAFCO) Canine Feeding protocols. Other factors that may contribute to the etiology of DCM should be explored.
Download Translational Animal Science Paper

In 2018, the FDA first reported a potential association between canine dilated cardiomyopathy (DCM) and diet. The FDA has never recommended that Pet Lovers change their pets' foods and did not request any recalls from pet food manufacturers. To date, review of available scientific literature and research on DCM has found there is no definitive, scientific link between DCM and our foods or grain-free diets. Currently, researchers attribute many factors as possible causes for DCM in dogs, including genetics, breeding and lifestyle.
The following article, which appeared in the Journal of Animal Science, provides an overview of the scientific literature on the issue.
Download Journal of Animal Science article on DCM

High-protein, grain-free extruded dog diets are increasing in popularity, but few have compared the digestibility of these diets to others containing different ingredients or nutrient concentrations.
Research Update: Amino Acids