Training Example: SmugMug – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] Success starts here.
SmugMug powers your photography–and your business. You bring the visuals, we’ll bring the everything else.Try for Free
[IMG: Photo by David Sauza]
Photo byDavid Sauza
[H2] Get more done better.
Store your photos. Share the highlights. Delight your clients. Make some money.Do it all with one platform.Explore FeaturesExplore features
[H2] Zero-stress support for every style and subject.
From astrophotography to zoological portraits and everything in between, these are just a few of the businesses finding success on SmugMug.LEARN MORE“The amount of time we save with the built-in sales tools is amazing. Literally, other than taking the photo, there’s not a single aspect of our business that’s not run through SmugMug.”
[H4] HEIDI ANDERSON
Legacy Livestock Imaging
[H4] ERIKA SERESS
The Pod photo
[H4] RICHARD BURLEY
Epic Action Imagery
[H3] Don’t just take their words for it.  Find a plan that fits your vision.
Explore plans
[H2] Show off with gorgeous drag-and-drop site templates.
[H2] Grow with the flow.
Whether you're a two-person team, a volume photography studio, an organization like a school or camp, or even multiple photo businesses under one roof, SmugMug adapts to your needs and scales with your growth.Explore Plans
[IMG: Photo by Jake Johnson]
Photo byJake Johnson

[H1] Do more of what you love.
(We’ll handle the rest.)Try it Free
[IMG: Photo by Daniel J Schwarz]
Photo byDaniel J SchwarzPHOTO STORAGEPhotography AppsPhotography websitesLOVE TAKING PHOTOS?
[H2] Take a billion with truly unlimited photo storage.
[IMG: Photo by A C]
Photo byA CWHAT’S THAT MEAN FOR ME?Zero image compressionEasy organizing toolsHassle-free photo libraryRAW file supportLOVE DELIGHTING CLIENTS?
[H2] Keep customers coming back with simple client management tools.
HOW DO THEY WORK?Private, password-protected galleriesEasy photo selection and favoritingClient management dashboardDigital and print sales100% print satisfaction guarantee
[IMG: Photo by Alyssa Jane]
Photo byAlyssa JaneLove Getting paid?
[H2] Make money selling photo prints, downloads, and gifts.
What else do I get?Pricing and leads managementMarketing tools and sales analyticsNo-code website buildingCoupons and packagesCustom branding and packagingTry it freeLove saving time?
[H2] Go hands-free with photo apps, plugins, and automation for smoother workflows.
But does it work with ____?Automatic photo uploading for MacOS and WindowsPlugins for Adobe Lightroom and LuminarOn-the-go mobile apps for iOS and AndroidSeamless uploading from Flickr and DropboxLove feeling secure?
[H2] Keep your photos (and your clients’) safe with ironclad security and privacy controls.
WHAT’S THAT MEAN FOR ME?Personal watermarksRight-click download protectionsPassword-protected galleriesCustom visibility and access settings
[H2] And when you need support, it’s here 24/7, 365.
So...like, tech support?This goes WAY beyond tech support—when things don’t go quite as planned for you OR your customers, we’re here to get them back on track. Think of us like your personal customer service team.
[H2] There’s even more to love. Find out for free, no credit card required.
try it free
[IMG: Photo by Annie Spratt]
Photo byAnnie Spratt
[H2] There’s even more to love. Find out for free, no credit card required.
try it free

[H1] Try for free, then decide.
Start free trialPhoto byOladimeji Odunsi
[IMG: Photo by Oladimeji Odunsi]
Display pricing:MONTHLYYEARLY
[H2] Direct
$20.00/MObilled annuallyUnlimited storage—never delete another photo.Powerful privacy controlsStreamlined digital deliverySeamless Lightroom integration24/7 live, human support.Start my trial
[H2] Portfolio
$23.50/MObilled annually
[H3] +Direct plan features, plus:
Make money with print and digital download salesCustomizable professional website templates‍Watermark and photo theft protection tools.Set profit margins and choose specific print productsFull-service customer order fulfillment.Easy photo and gallery digital delivery for your customers Start my trial
[H2] Pro
$37.00/MObilled annually
[H3] +Portfolio plan features, plus:
Multiple custom pricelists for photos and galleriesOffer marketing coupons and packages to maximize profitUse client favoriting and customer download limits to fit your needsStart my trial
[H2] Enterprise
A white-glove, tailor-made plan for serious volume and specialized needs. Perfect for studios, teams, and institutions.reach outFeatures included:Direct$20.00/MObilled annuallyPortfolio$23.50/MObilled annuallyPro$37.00/MObilled annuallyUnlimited photo storageDigital deliveryLightroom integrationDigital download salesWatermark and theft protection toolsFull-service order fulfillmentCustom pricelists and packagesClient favoriting and download limits24/7 Live customer supportBeautiful Website TemplatesOne safe place for all of your workUnlimited full resolution JPEG storageRAW file storageAdd onAdd onAdd onAutomatic upload from any SmugMug appAdvanced security like custom display sizes and private galleriesCustom watermarksSell digital files and printsPayment integration for credit cards and PayPalAutomatic tax collection and receiptsFull-service print lab integrationsNot for profitIntegrated cart and checkout experienceNot for profitCredit card processing feesNoneNoneTake your business to the next levelSell custom photo packagesCoupon creatorProof delay optionsBranded packaging and thank you notes for print salesPlatform access for assistant or second shooterSales statisticsPhoto deliveryQR code generation for quick deliveryClient galleries for review or downloadFull control over client downloadsClient favoritingExpert support24/7 support by real peopleAdvice on how to run a successful photography business Showcase your workControl of photo display at highest qualityBeautiful website templatesProfessional portfolio or storefrontApply pricelists to select galleriesUse a custom domainIntegrationsSync with Adobe LightroomUpload from FlickrUpload from Dropbox
[H3] Tempted? Sweeten the deal with exclusive perks from brands you love.
EXPLORE PERKS
[IMG: Photo by Vitaly Gariev]
Photo byVitaly Gariev
[H2] Don’t forget about your RAWs!
Store, organize, and protect up to 1TB of RAW files for just $10/mo — then $6/mo for each additional TB. Only pay for the data you use.Get Source
[H2] Try now, decide later.
No matter which plan feels right, you’ll get the chance to explore every feature we’ve got with your 14-day free trial.Start free trial

Date of Last Revision: April 28, 2026
[H1] SmugMug Privacy Policy
For Flickr's Terms of Use click here.Awes.me, Inc. d/b/a Awesome f/k/a SmugMug, Inc. and our subsidiary SmugMug Limited ("SmugMug", "we" or "us"), are passionately committed to the privacy of our customers. Our related entity, Flickr, Inc., also adheres to these principles.This Privacy Policy ("Privacy Policy") explains how SmugMug collects, uses and discloses information from and about you when you use the SmugMug services, including the SmugMug mobile and Apple TV applications and SmugMug website (collectively, the "Services"). It does not cover data relating to the Flickr service.We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, if the changes are significant, we will provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Privacy Policy whenever you access the Services to stay informed about our information practices and the choices available to you.For information about how to change your privacy preferences for your photo galleries, please see: https://help.smugmug.com/customer/portal/articles/1229910.
[H3] Collection of Information
[H3] Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you:Log Information: We log information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services.Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, screen resolution, color and depth, device identifiers and mobile network information.Photo Location Information: When you upload a photo with geographical data (i.e. from a mobile device) or manually geotag your photo, we collect the location of that photo. With your consent, we collect information about your location if you take a photo within the SmugMug mobile application to add to your photo’s metadata.Exif Data: Exchangeable Image File Format (“EXIF”) data is a record of the settings and other relevant metadata inserted by a digital camera when you take a photo or video such as camera type, aperture, shutter speed, focal length, and location (as described above), among other information. Unless you turn off EXIF data on your camera or device or remove it from the picture before uploading to SmugMug, SmugMug receives and stores EXIF data.The types of information we may collect include your name, email address, postal address, phone number, fax number, credit card information, bank transfer information, Social Security number (and other data necessary for tax reporting relating to payments to users), title, gender, and other information you choose to provide.You have the option of telling us how you wish to be identified in connection with your photos, galleries, comments and elsewhere using the Services. If you choose to use your real name (or include any identifying information as part of your "nickname") that information will be publicly displayed through the Services. Therefore, please use caution in determining how you wish to be identified in using the Services.Information Collected by Cookies and Other Tracking TechnologiesWe use various technologies to collect information, including cookies, web beacons and similar technologies. Cookies are small data files stored on your hard drive or in device memory that help us to provide and improve our Services and your experience, see which areas and features of our Services are popular and count visits, and for our advertising and analytics purposes. We use cookies to keep you logged in to the Services, to count the number of unique computers using the Services and to record your user preferences. We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. You may be able to set your web browser to refuse certain types of cookies, or to alert you when certain types of cookies are being sent.  Some browsers offer similar settings for HTML5 local storage, and Flash storage can be managed here. For more information and more detailed options, please see the “Advertising and Analytics Services Provided by Others” section below.Information We Collect From Other SourcesWe may also obtain information from other sources and combine that with information we collect through our Services. For example, if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media site. We may receive updated information about you, such as an updated billing address, from the financial institution issuing your credit card in connection with our billing for the Services. When somebody buys a gift for you on our service, we’ll receive your shipping information from the purchaser. Users also can share another person’s email address with us through features that can invite the other person to view the user’s content.
[H3] Use of Information
Our use of the following information, which we call “Photographer Personal Data,” is limited by our agreements with our registered users: (i) images and videos that the user uploads to or creates in the Services, and (ii) any labels, tags, comments, descriptions or categorizations that user adds to those images and videos in the Services.We use other information for the following purposes:To analyze, personalize and improve our Services;To provide the products and Services you order;To respond to questions, concerns, or customer service inquiries;To facilitate contests, sweepstakes and surveys;To enforce the legal terms that govern our business and commercial relationships;To comply with law and legal process and protect rights, safety and property; andFor other purposes requested or permitted by our users or other relevant individuals, such as website visitors.We also may use personal information to create appropriately aggregated or anonymized data, which is not subject to this Privacy Policy, and which we may use or disclose for any purpose.
[H3] Sharing of Information
We may share information about you as follows or as otherwise described in this Privacy Policy:With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;If you purchase prints or other products from one of our subscribers (e.g., a professional photographer whose site is maintained or hosted by SmugMug), so that such subscriber may, for example, provide you with assistance or answer questions you may have in connection with your purchases;In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of SmugMug or others;In connection with, or in anticipation of, any merger, divestiture, consolidation, bankruptcy, sale of company assets, financing or acquisition of all or a portion of our business to another company, or other significant corporate event (in which case the acquiring entity may use the information pursuant to its own privacy policies and procedures, to the extent legally permissible); andWith your consent or at your direction, including if we notify you through our Services that the information you provide will be shared in a particular manner and you provide such information.We may also share aggregated or anonymized information that does not directly identify you.Our sharing of Photographer Personal Data is governed by our agreement with the user who posted it. If you contact us regarding a request or complaint about Photographer Personal Data, we may forward your communication to the user who posted it.Social Sharing Features and Third-Party IntegrationsThe Services may offer social sharing features and other integrated tools which let you share actions you take on our Services with other media, and vice versa. The use of such features enables the sharing of information with your friends, the public, and others, depending on the settings you establish with the entity that provides the social sharing feature, and depending on that entity’s other sharing practices. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.Additionally, you may give certain third-party apps different levels of permissions to interact with your account to take advantage of things like photo editing tools. If you want to stop using one of these apps and revoke your permission, click the "Revoke" link under "Authorized Services" in the Privacy section on your account settings page.Advertising and Analytics Services Provided by OthersWe may allow others to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons, mobile device identifiers, and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by SmugMug and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity. For more information about interest-based-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. We use Google Analytics to understand our website traffic, and we allow our users to use their Google Analytics and StatCounter analytics accounts on their SmugMug-hosted pages. We may allow additional services later. You can opt out of Google Analytics by installing Google Analytics’ opt-out browser add-on. A StatCounter opt-out is available here. You should take the steps described above with each browser you use. Your device should also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through mobile apps used for interest-based advertising purposes.Legal Basis for ProcessingThe laws in some jurisdictions require companies to tell you about the legal grounds that allow them to use or disclose your personal data. Where those laws apply, our legal grounds are:Legitimate interests: We often handle personal data because it furthers the legitimate interests of SmugMug (or of our customers, affiliates, business partners, or suppliers) in business activities such as the ones listed below, and because that handling of data does not unduly impact your interests, rights, and freedoms:- Facilitating free speech, artistic expression, and journalism;- Providing customer service;- Some of our marketing and advertising activities;- Analyzing and improving business activities;- Protecting business activities, individuals, and property (for example, protecting against abuse of our Services); and- Managing risks and legal issues.To honor our contractual commitments to the individual: Some of our handling of personal data is necessary to meet our contractual obligations to individuals, or to take steps at the person's request because we are planning to enter into a contract with them.  For example, when we process an individual’s personal payment data for a subscription, we are relying on this basis.Consent:- If the law requires consent, and in some other cases, we handle personal data on the basis of consent. For example, we conduct some of our direct marketing on the basis of consent.- If the law allows, we may be able to infer consent from the circumstances.- Legal compliance: We sometimes need to use and disclose personal data to comply with our legal obligations.- Legal claims: Sometimes we use or disclose personal data because it is necessary to establish, exercise, or defend legal claims.We process a user’s Photographer Personal Data as the user’s “processor” (under the GDPR and similar laws) or “service provider” (under the California Consumer Privacy Act) as set forth in our agreement with the user.SecuritySmugMug takes physical, technical and administrative measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, no security measure is perfect. SmugMug cannot and does not promise that any information will remain secure.Data RetentionWe store the information we collect about you for as long as is necessary for the purpose(s) outlined in this Privacy Policy, unless the law requires us to keep it for a longer period of time. Information in copies made for backup and business continuity may remain for longer than the original data. For example, photos and videos that are marked for deletion are de-published almost immediately and are permanently removed from our active systems 30 days later. Photos and videos in an account that gets closed are de-published almost immediately and are permanently removed from our active systems 60 days later. Residual copies may persist in isolated disaster-recovery archives that are not used to serve content or make decisions about users. These archival copies are access-restricted, segregated from production systems, and retained solely for business continuity purposes. Archival copies are scheduled for permanent deletion in accordance with our data destruction policies. Certain information relating to payments to photographers must be retained for at least six years for U.S. tax compliance reasons.Data TransfersTo provide the Services, we may transfer your information to servers operated by SmugMug or our service providers in the United States or other countries. When we transfer information from the European Union / European Economic Area (“EEA”), the United Kingdom, and Switzerland to countries that the European Commission has not deemed to provide an adequate level of protection, we normally do so on the basis of either (i) Standard