Training Example: Incogni – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Security, Surveillance & Cybersecurity
Generic Claims: protecting your business, stay ahead of threats, world-class security, trusted by enterprises…
Red Flags: guaranteed prevention of all breaches, penetration testing without accreditation, security certifications for team without named individuals, no own-practice security certifications…
Semantic Drift Patterns: homepage claims enterprise SOC but services are basic antivirus resale, claims penetration testing expertise but no CREST or CHECK accreditation, homepage targets critical infrastructure but client list is SMB, claims 24/7 SOC but no staffing or operations evidence…
Proof Expectations: CREST, CHECK, or equivalent accreditation numbers, named team with security certifications (OSCP, CISSP, CEH), ISO 27001 certification for own operations, specific case studies with anonymized but detailed findings…

Incogni

(https://incogni.com) 📸 Data Snapshot: May 27, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Data Broker Removal Service | Incogni (https://incogni.com)
Title

Data Broker Removal Service | Incogni

Meta

Data brokers are collecting, aggregating and trading your personal data without you knowing anything about it. We make them remove it.

H1 Power on your privacy, remove yourself from the web
H2 Here's what's at stake:
H2 Data privacy shouldn't be a hassle
H2 Get started in three steps
H2 Personal Information removals made easy
H2 Enterprise privacy protection for your team
H2 Proof you can count on
H2 245M+
H2 2,420+
H2 420+
H2 2,000+
H2 30-day money-back guarantee on all Incogni plans
H2 Need more information?
H3 Independently verified by Deloitte
H3 1. Sign up and create your Incogni profile
H3 2. Grant us the right to act on your behalf
H3 3. Sit back and let us do the work for you
H3 Standard
H3 Unlimited
H3 Family Unlimited
H3 Family
H3 What is a data broker?
H3 What is Ironwall and how is it different from Incogni?
H3 What is a people search site?
H3 How do you know if a data broker or people search site has my personal information?
H3 How long does it take to remove my data from data broker databases?
H3 How much does a subscription to Incogni cost?
H3 Does Incogni have a family plan?
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Pricing and subscription plans | Incogni (https://incogni.com/pricing/)
Title

Pricing and subscription plans | Incogni

Meta

Remove your data from data brokers starting from $6.49 per month.

H1 Your personal data, removed from the web
H2 Proven results, not promises
H2 Not sure which plan is right for you?
H2 Proof you can count on
H2 Need more information?
H3 Standard
H3 Unlimited
H3 Family Unlimited
H3 Family
H3 What is a data broker?
H3 What is a people search site?
H3 How do you know if a data broker or people search site has my personal information?
H3 How long does it take to remove my data from data broker databases?
H3 How much does a subscription to Incogni cost?
H3 Does Incogni have a family plan?
H3 30-day money-back guarantee on all Incogni plans
NAV_HEADER_REPEATED_FOOTER Data Broker Removal Service | Incogni (https://incogni.com/for-business/)
Title

Data Broker Removal Service | Incogni

Meta

Data brokers are collecting, aggregating and trading your personal data without you knowing anything about it. We make them remove it.

H1 Protect the privacy of your employees and their families
H2 Your team’s privacy matters. Here’s why
H2 Trusted by those who expect the best
H2 A data protection service that meets your needs
H2 Choose your plan
H2 Get custom pricing with our Enterprise plan
H2 We’ve been at the forefront for over a decade
H2 Learn how we can protect your team
H2 Need more information?
H3 $299
H3 What's included:
H3 Let's talk
H3 Everything in the Ironwall plan, plus:
H3 Who is Ironwall by Incogni for?
H3 What is Ironwall and how is it different from Incogni?
H3 What makes Ironwall by Incogni different?
H3 Why should I trust Ironwall?
H3 What websites does Ironwall remove information from?
H3 How does Ironwall keep our information secure?
H4 Search and removal
H4 Educational benefits
H4 Search and removal
H4 Emergency Threat Support
H4 Preventative programs
H4 Educational benefits
NAV_HEADER_REPEATED_FOOTER About Us | Incogni (https://incogni.com/about-us/)
Title

About Us | Incogni

Meta

Our mission is to help you take back control of your data privacy.

H1 We believe that data privacy is a human right. Our mission is to make it available to all.
H2 The products
H2 Who is it for?
H2 How we do it
H2 Meet the team
H2 We love working here. We think you will too!
H2 Need more information?
H3 Automated data removals
H3 Legal underpinning
H3 Education and advocacy
H3 Does Incogni really work?
H3 What is Ironwall and how is it different from Incogni?
H3 Is Incogni legit?
H3 Is Incogni safe?
H3 What sites does Incogni remove from?
H3 Is Incogni a NordVPN product?
H3 How do I contact Incogni customer support?
H3 How much does Incogni cost?
H3 How to cancel an Incogni subscription?
H3 Who owns Incogni?
H3 Where can I read reviews about Incogni?
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://incogni.com) Data Broker Removal Service | Incogni
[IMG: hero illustration]
[H1] Power on your privacy, remove yourself from the web
As seen on TV—your personal data is being collected and sold without your permission. Incogni removes it for you, automatically and continuously.Get started30-day money-back guarantee
[IMG: TechRadar logo]
[IMG: PCWorld Editor]
[IMG: PCMag Editor]
[IMG: Security.org logo]
[IMG: Cybernews logo]
[H3] Independently verified by Deloitte
Incogni’s data removal practices have been independently assessed by Deloitte—confirming verified removals from 420+ brokers, recurring protection, and over 245 million removal requests processed.*
[IMG: brokers requests illustration]
Why we fight for your data privacy.
[H2] Here's what's at stake:
[IMG: Everyday nuisances]
Everyday nuisancesMarketers buy your personal profiles from data brokers and scrape your contact details from people search sites. This isn’t usually dangerous but can result in constant, everyday disruptions and increased stress.Spam calls and emailsJunk mailSpam messagesRobocalls
[IMG: Exposure to cybercriminals]
Exposure to cybercriminalsCybercriminals need your personal information to target you with more and better tailored attacks. And what better place to get their hands on it than through data brokers and people search sites—companies that make it their business to collect, aggregate, and sell personal information?ScamsIdentity theftHacking
[IMG: Financial difficulties]
Financial difficultiesFinancial and risk mitigation data brokers sell details such as your health-related internet searches, credit scores, and background information to insurance companies, banks, potential employers, and other third parties.Increased insurance ratesLoan denialsLoss of job opportunitiesDifficulty securing housing
[IMG: Compromised privacy & safety]
Compromised privacy & safetyPeople search sites give total strangers access to you—virtually and physically. These sites expose your address, work, email, phone number, family members, political and religious beliefs, hobbies and routines, and much more.StalkingDoxxingSwattingDiscriminationPhysical harmBlackmail and extortion
[H2] Data privacy shouldn't be a hassle
We ensure it isn't with our automated data removals1. It starts with a scanWe scan people search sites for your personal information and send removal requests when records are found.
[IMG: data-brokers]
~ 14 days until resolution2. First removal requests are sentWe send automated removal requests to all covered data brokers who may have your personal information to ensure none of your records are left on their databases.3. Requests are sent on repeatWe re-scan and send out fresh waves of removal requests regularly, so data brokers and people search sites won't have the chance to collect and start selling more of your personal information.10 days until next request4. We don't stop thereWe continually track down and add new data brokers and people search sites to our list, so your level of protection keeps improving over time.
[IMG: suppression]
[IMG: progress-xl]
5. Our progress reports keep you informedYou'll receive regular privacy reports to stay in the loop—after all, our goal is to give you total control over your personal data.
[IMG: progress]
How it works
[H2] Get started in three steps
[IMG: 1. Sign up and create your Incogni profile]
[H3] 1. Sign up and create your Incogni profile
We'll need your name, email address, and home address to help us match your profile with records in data broker databases and on people search sites. You can add more current and past addresses and phone numbers to extend the search.
[IMG: 2. Grant us the right to act on your behalf]
[H3] 2. Grant us the right to act on your behalf
Sign an online authorization form to grant us the right to demand data brokers and people search sites remove your personal information. This document gives us the power to advocate for your privacy on your behalf.
[IMG: 3. Sit back and let us do the work for you]
[H3] 3. Sit back and let us do the work for you
We make exercising your right to data privacy easy by automating the data removal process. You can keep an eye on the removal progress through your dashboard and the regular privacy reports.
[H2] Personal Information removals made easy
MonthlyAnnuallySave 50%Money-back guarantee. Cancel anytime.
[H3] Standard
$7.99/monthSave $95 a yearGet StandardStay off data broker sites, hassle-freeAutomated data removal:420+ data broker sites coveredRemoval of multiple emails, addresses & phone numbersRecurring removalsBilled at $191.76 $95.88 annually. VAT/Sales Tax may apply.Recommended
[H3] Unlimited
$14.99/monthSave $179 a yearGet UnlimitedRemove your personal data, wherever it’s exposedAutomated data removal:420+ data broker sites coveredRemoval of multiple emails, addresses & phone numbersRecurring removalsCustom data removal:2,000+ additional sites coveredUnlimited custom removal requestsLive phone supportBilled at $359.76 $179.88 annually. VAT/Sales Tax may apply.
[H3] Family Unlimited
$22.99/monthSave $275 a yearGet Family UnlimitedGet unlimited data removals for the people you care aboutAutomated data removal:420+ data broker sites coveredRemoval of multiple emails, addresses & phone numbersRecurring removalsCustom data removal:2,000+ additional sites coveredUnlimited custom removal requestsLive phone supportFamily account features:Up to 5 membersFamily account managementBilled at $551.76 $275.88 annually. VAT/Sales Tax may apply.
[H3] Family
$15.99/monthSave $191 a yearGet FamilyAdd protection to your closest friends and family all in one placeAutomated data removal:420+ data broker sites coveredRemoval of multiple emails, addresses & phone numbersRecurring removalsFamily account features:Up to 5 membersFamily account managementBilled at $383.76 $191.88 annually. VAT/Sales Tax may apply.For business
[H2] Enterprise privacy protection for your team
Ironwall helps organizations protect employees from online exposure and targeted threats. By removing personal information from data brokers and across the searchable web and providing enhanced protection for executives and high-risk roles, Ironwall helps make your team harder to find and target online.Explore Ironwall
[IMG: Ironwall illustration]
[H2] Proof you can count on
Our impactReviews from creatorsUser reviewsRecognized byAs seen on
[H2] 245M+
data removal requests completed, thanks to our automated service and privacy experts.Numbers verified by Deloitte
[H2] 2,420+
sites covered in total, including private data brokers and risky websites.
[H2] 420+
data brokers covered with automated removals.Numbers verified by Deloitte
[H2] 2,000+
additional sites covered by our Custom Removals feature.“Whether you're privacy-conscious or just don't like the idea of Joe Shmoe finding where you live or where you work, it just makes sense to take advantage of the service that keeps this information private.”
[IMG: Philip DeFranco]
Philip DeFranco6.5M+ Subscribers“My phone doesn't blow up anymore, my e-mail is under control, and the best part is I get to track the progress.”
[IMG: Johnny Harris]
Johnny Harris5.3M+ subscribers“Not only does Incogni stop marketing efforts but it also reduces your risk of information being part of the data breach or used in identity theft or stalking that you really don't want to take a chance with.”
[IMG: Legal Eagle]
Legal Eagle3.2M+ subscribers
[IMG: AICPA SOC logo]
Data security and operational excellence
[IMG: PCWorld Editor]
The best data removal service rated by PCWorld
[IMG: PCMag Editor]
#1 data removal service rated by experts
[IMG: Accredited Business logo]
A+ rating for trustworthy business practices
[IMG: TechRadar logo]
[IMG: Cybernews logo]
[IMG: CNET logo]
[IMG: NordVPN logo]
[IMG: Surfshark logo]
[IMG: Security.org logo]
Incogni is committed to safeguarding your data.*Learn more
[H2] 30-day money-back guarantee on all Incogni plans
If we don’t meet your expectations, contact our 24/7 Customer Support Team within 30 days of signing up, and we’ll refund the full amount paid.Try out Incogni
[IMG: Secure Folder]
[H2] Need more information?
[H3] What is a data broker?
Data brokers are companies that scrape the internet for personal information. They aggregate, often analyze, and then sell this data to third parties such as private businesses, insurance companies, financial institutions, the government, and other data brokers.
[H3] What is Ironwall and how is it different from Incogni?
Ironwall is our enterprise privacy protection solution designed to protect executives and people in high-risk roles from online exposure and real-world threats. Incogni focuses on helping individuals remove personal data. Ironwall provides broader protection for organizations by removing exposed personal information from across the searchable web and helping make employees harder to find and target online.
[H3] What is a people search site?
People search sites are companies that collect data, compile it into personal profiles, and either sell or publish those profiles online. Users can look people up with as little starting information as a name and access troves of personal details such as addresses, contact information, employment history, religious and political beliefs, hobbies, interests, relatives and associates, and much more.
[H3] How do you know if a data broker or people search site has my personal information?
We use the information you provide us to regularly scan people search sites for your data. When a match is flagged, we have it taken down. Other data brokers keep private databases, however, so scans don't work there. Instead, we use information such as your region to identify any data broker that may even potentially hold your data and send them opt-out requests periodically.
[H3] How long does it take to remove my data from data broker databases?
How long data removal takes depends on the data broker. Some data brokers comply with removal requests within hours, others take weeks. You can check the expected removal time of each data broker through your dashboard.
[H3] How much does a subscription to Incogni cost?
It depends on the plan you choose. We offer both monthly and yearly subscriptions. For example, a standard yearly individual plan costs $7.99/month ($95.88 billed yearly). A standard monthly individual plan costs $15.98/month. For other pricing details, please visit our pricing page.
[H3] Does Incogni have a family plan?
Yes, Incogni offers a Family plan. You can add up to four people to your subscription with this plan.Have more questions? Find answers in our FAQs or reach out to our support team.
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SUB-PAGE (https://incogni.com/pricing/) Pricing and subscription plans | Incogni
[H1] Your personal data, removed from the web
Automatic removal from 420+ data brokers—and over 3,000 other websites.MonthlyAnnuallySave 50%
[H3] Standard
$7.99/monthSave $95 a yearBilled at $191.76 $95.88 annually. VAT/Sales Tax may apply.Get Standard30-day money-back guaranteeWhat's included:Removes your data from 420+ data broker sitesCovers all your emails, addresses & phone numbersRe-removes your data if it comes backRemoves your data from any website, on requestExtends protection to 3,000+ more sitesLive phone supportUp to 5 membersFamily account managementRecommended
[H3] Unlimited
$14.99/monthSave $179 a yearBilled at $359.76 $179.88 annually. VAT/Sales Tax may apply.Get Unlimited30-day money-back guaranteeWhat's included:Removes your data from 420+ data broker sitesCovers all your emails, addresses & phone numbersRe-removes your data if it comes backRemoves your data from any website, on requestExtends protection to 3,000+ more sitesLive phone supportUp to 5 membersFamily account management
[H3] Family Unlimited
$22.99/monthSave $275 a yearBilled at $551.76 $275.88 annually. VAT/Sales Tax may apply.Get Family Unlimited30-day money-back guaranteeWhat's included:Removes your data from 420+ data broker sitesCovers all your emails, addresses & phone numbersRe-removes your data if it comes backRemoves your data from any website, on requestExtends protection to 3,000+ more sitesLive phone supportUp to 5 membersFamily account management
[H3] Family
$15.99/monthSave $191 a yearBilled at $383.76 $191.88 annually. VAT/Sales Tax may apply.Get Family30-day money-back guaranteeWhat's included:Removes your data from 420+ data broker sitesCovers all your emails, addresses & phone numbersRe-removes your data if it comes backRemoves your data from any website, on requestExtends protection to 3,000+ more sitesLive phone supportUp to 5 membersFamily account management
[H2] Proven results, not promises
245+Million removal requests sent on behalf of our users420+Data brokers sites we actively monitor and remove from187+Hours of manual work saved per user, on average
[H2] Not sure which plan is right for you?
Protect yourselfProtect your family or friendsPay monthly or annuallyGo back to plansStandardThe Standard plan takes care of data broker removal for you—automatically, across 420+ sites. No forms to fill out, no follow-ups needed. Just set it up and Incogni handles it.What’s included:Removes your data from 420+ data broker sitesCovers all your emails, addresses & phone numbersRe-removes your data if it comes back—Removes your data from any website, on request—Extends protection to 3,000+ more sites—Live phone supportUnlimitedThe Unlimited plan goes further. Beyond the 420+ broker sites, it covers 3,000+ additional sites—and if your data appears anywhere else on the web, our privacy specialists will get it taken down.What’s included:Removes your data from 420+ data broker sitesCovers all your emails, addresses & phone numbersRe-removes your data if it comes backRemoves your data from any website, on requestExtends protection to 3,000+ more sitesLive phone supportFamilyProtecting just yourself isn’t always enough. The Family plan covers you and up to 4 additional members—each with their own full data broker removal. It’s the most cost-effective way to protect the people you care about.What’s included:—Removes your data from any website, on request—Extends protection to 3,000+ more sitesRemoves your data from 420+ data broker sitesCovers all your emails, addresses & phone numbersRe-removes your data if it comes back—Live phone supportUp to 5 membersFamily account managementFamily UnlimitedIt’s the most complete protection available. Every member gets full data broker removal plus custom removal requests, so if anyone’s data appears on the web, our privacy specialists will get it taken down.What’s included:Removes your data from any website, on requestExtends protection to 3,000+ more sitesRemoves your data from 420+ data broker sitesCovers all your emails, addresses & phone numbersRe-removes your data if it comes backUp to 5 membersLive phone supportFamily account managementMonthlyPrefer to start without a long-term commitment? Monthly billing gives you full access to Incogni with the flexibility to cancel anytime. A good option if you want to see the results before committing to an annual plan.AnnuallyThe most effective way to use Incogni. Data brokers re-add your information regularly, so year-round monitoring and recurring removals are what actually keep you protected long-term. Plus you save 50% compared to monthly billing.
[H2] Proof you can count on
[IMG: AICPA SOC logo]
Data security and operational excellence
[IMG: PCWorld Editor]
The best data removal service rated by PCWorld
[IMG: PCMag Editor]
#1 data removal service rated by experts
[IMG: Accredited Business logo]
A+ rating for trustworthy business practices
[H2] Need more information?
[H3] What is a data broker?
Data brokers are companies that scrape the internet for personal information. They aggregate, often analyze, and then sell this data to third parties such as private businesses, insurance companies, financial institutions, the government, and other data brokers.
[H3] What is a people search site?
People search sites are companies that collect data, compile it into personal profiles, and either sell or publish those profiles online. Users can look people up with as little starting information as a name and access troves of personal details such as addresses, contact information, employment history, religious and political beliefs, hobbies, interests, relatives and associates, and much more.
[H3] How do you know if a data broker or people search site has my personal information?
We use the information you provide us to regularly scan people search sites for your data. When a match is flagged, we have it taken down. Other data brokers keep private databases, however, so scans don't work there. Instead, we use information such as your region to identify any data broker that may even potentially hold your data and send them opt-out requests periodically.
[H3] How long does it take to remove my data from data broker databases?
How long data removal takes depends on the data broker. Some data brokers comply with removal requests within hours, others take weeks. You can check the expected removal time of each data broker through your dashboard.
[H3] How much does a subscription to Incogni cost?
It depends on the plan you choose. We offer both monthly and yearly subscriptions. For example, a standard yearly individual plan costs $7.99/month ($95.88 billed yearly). A standard monthly individual plan costs $15.98/month. For other pricing details, please visit our pricing page.
[H3] Does Incogni have a family plan?
Yes, Incogni offers a Family plan. You can add up to four people to your subscription with this plan.Have more questions? Find answers in our FAQs or reach out to our support team.
[H3] 30-day money-back guarantee on all Incogni plans
If we don’t meet your expectations, contact our 24/7 Customer Support Team within 30 days of signing up, and we’ll refund the full amount paid.Get Incogni now
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SUB-PAGE (https://incogni.com/for-business/) Data Broker Removal Service | Incogni
[IMG: protect privacy of employees and family]
[H1] Protect the privacy of your employees and their families
Remove personally identifiable information from the internet.Prevent data breaches and ransomware attacks.Dedicated support with real-time reporting.Get started
[H2] Your team’s privacy matters. Here’s why
[IMG: Exposure to cyberthreats]
Exposure to cyberthreatsHaving your employees' personal data easily found online leaves them vulnerable to identity theft and social engineering attacks.
[IMG: Ransomware]
RansomwareExposed data can be weaponized into spear phishing emails that increase the risk of a successful ransomware attack.
[IMG: Harassment and physical threats]
Harassment and physical threatsFrontline workers and executives frequently face personal safety threats when their home address and family details are compromised.
[IMG: Financial loss]
Financial lossData breaches disrupt business operations and can lead to revenue loss, costly recovery efforts, and regulatory and legal fines.
[H2] Trusted by those who expect the best
“Since our financial organization hired Ironwall, my profile has been removed from over 30 different websites. I cannot imagine how I could have resolved this personally. Keeping personal information secure is essential in the financial industry where phishing emails pose a significant threat. Many of my peers have shared their gratitude for Ironwall. [When] a notification confirms the removal of my details, I’m reassured we’re reducing the risk of ransomware attacks.”Kenny B.VP of Sales and Marketing at Cliq“I am a Superior Court Judge who tries significant criminal cases, many of which involve gang-associated murder. I have received threats before. I am very impressed with Ironwall. They locate threats before I do, give me immediate notice, and resolve them quickly.”Superior Court Judge“The peace of mind this product brings cannot be calculated. Knowing my kids are safe from someone who I simply cannot remember, yet someone who remembers me from a police/suspect encounter is amazing. [...] Thank you for what you do!!”Police officer“Since our financial organization hired Ironwall, my profile has been removed from over 30 different websites. I cannot imagine how I could have resolved this personally. Keeping personal information secure is essential in the financial industry where phishing emails pose a significant threat. Many of my peers have shared their gratitude for Ironwall. [When] a notification confirms the removal of my details, I’m reassured we’re reducing the risk of ransomware attacks.”Kenny B.VP of Sales and Marketing at Cliq“I am a Superior Court Judge who tries significant criminal cases, many of which involve gang-associated murder. I have received threats before. I am very impressed with Ironwall. They locate threats before I do, give me immediate notice, and resolve them quickly.”Superior Court Judge“The peace of mind this product brings cannot be calculated. Knowing my kids are safe from someone who I simply cannot remember, yet someone who remembers me from a police/suspect encounter is amazing. [...] Thank you for what you do!!”Police officer
[H2] A data protection service that meets your needs
Companies: business executives, employees, board membersRemove employees' sensitive, personal information from the internet reduces their exposure to malicious actors and cyberthreats. This, in turn, safeguards the entire organization from reputational and financial damage and mitigates corporate liability.Courts, judges, judicial clerksJudges today face unprecedented risks due to the nature of their work. Ensuring the safety and privacy of judges' personal information, such as home addresses, is crucial to allowing them to perform their duties without fear of retaliation.Law enforcement: police, sheriffs, associationsTaking down police officers' personal data, such as their home addresses, reduces the risk of physical attacks and harassment. This ensures that law enforcement officers can stay impartial while performing their duties.Human services professionals: social workers and therapistsPII removal provides essential protection for social workers and therapists, especially in the face of increasing real-world harassment targeting both them and their families.Healthcare institutions: doctors, nurses, medical staffBy protecting the privacy of medical staff, healthcare providers can better secure sensitive patient information and reduce the risk of it falling into the wrong hands during cyberattacks. This in turn can help uphold the trust in healthcare institutions and prevent discrimination based on patients' medical histories.Government agencies, municipalities, and NGOsFor individuals engaged in public duties, political activism, or advocacy for marginalized groups, having personal information removed from the internet greatly improves protection from both online harassment and physical assaults. It also helps government agencies, municipalities, and NGOs uphold data privacy standards and compliance with the law.
[H2] Choose your plan
Ironwall
[H3] $299
per person/yearGet Ironwall
[H3] What's included:
[H4] Search and removal
Secure online portal provided for each user.Comprehensive scanning and removal from data brokers, people finder sites, malicious websites - anywhere on the web where your information appears.Includes all residing family members.Live support during business hours.
[H4] Educational benefits
Recorded webinars about online security for convenient viewing anytime.Ironwall360®
[H3] Let's talk
Premium data protectionRequest a quote
[H3] Everything in the Ironwall plan, plus:
[H4] Search and removal
Scanning of websites every business day.Escalation of unresolved removals to the Attorney General or filing of lawsuits in civil court.Live phone support during business hours.
[H4] Emergency Threat Support
One-on-one support and daily threat assessment reports.Expanded search to broaden the scope (chatter) and frequency (every four hours) of online searches.
[H4] Preventative programs
Enhanced privacy protection that replaces existing PII with content that cannot be traced back to you. Includes: a VPN account for an unlimited number of devices, alias email addresses via Surfshark’s Alternative ID solution, and a VoIP number.NordPass password manager
[H4] Educational benefits
Live privacy protection training and safety seminars to protect you and your family online and offline.One-on-one support for phishing threats and online scams.For companies of 250+ people
[H2] Get custom pricing with our Enterprise plan
Choose Ironwall or Ironwall360™ for your organization. Or combine both for tailored security. We'll get back to you within one business day.Request a quote
[H2] We’ve been at the forefront for over a decade
[IMG: In-depth data removal]
In-depth data removalOur proprietary data removal system allows us to cover the entire web, including social media. Our daily search goes beyond popular search engines and people finder websites. If there's a single mention of your address or any other sensitive information online, we’ll find it and take it down.
[IMG: Real-time reporting]
Real-time reportingWe keep you in the loop. You can choose from real-time notifications every time your personal information is found and removed or regular reporting. All our users have access to a secure portal where they can ask questions and track progress.
[IMG: Tools to help you stay protected]
Tools to help you stay protectedRemoving information from the internet is one step in the process of keeping you safe. We provide tools and solutions to help you minimise the risk of being exposed in the future.
[IMG: Emergency support]
Emergency supportOur premium, Ironwall360® protection means users benefit from increased web monitoring and emergency support during high-profile activities, when the risk of harassment and physical threats is higher than usual.
[IMG: Learn how we can protect your team]
[IMG: Learn how we can protect your team]
[IMG: Learn how we can protect your team]
[H2] Learn how we can protect your team
Let’s talk about your privacy needs
[H2] Need more information?
[H3] Who is Ironwall by Incogni for?
Ironwall by Incogni is an online privacy protection and data removal service for employees, company executives, judges, court and law enforcement personnel, and social workers. It is used by people in public-facing or high-risk professions to prevent cybercrime, fraud, and physical harassment.
[H3] What is Ironwall and how is it different from Incogni?
Ironwall is our enterprise privacy protection solution designed to protect executives and people in high-risk roles from online exposure and real-world threats. Incogni focuses on helping individuals remove personal data. Ironwall provides broader protection for organizations by removing exposed personal information from across the searchable web and helping make employees harder to find and target online.
[H3] What makes Ironwall by Incogni different?
Ironwall by Incogni tracks personal information across all websites, not just people finder services, and takes direct action to remove it. We protect against threats, harassment, violence, ransomware attacks, and identity theft. Our service also covers clients' families, offering additional security measures like VPN accounts, VoIP numbers, and email aliases. We provide immediate support in emergencies.
[H3] Why should I trust Ironwall?
Ironwall has provided online privacy protection since 2011 and enjoys a renewal rate of over 95%. We scan the internet daily to remove clients' personal information, taking legal action if necessary. We never keep or sell client data. Our team has removed over a million pieces of private information and offers preventative measures to reduce exposure.
[H3] What websites does Ironwall remove information from?
The websites where we most frequently find information are Nuwber, Spokeo, Yellow Pages, USA Profile Pages, Radaris, and Intelius. However, these types of data broker and people finder sites only constitute about 40% of the possible places where this content can be found online. That’s why, unlike other providers, Ironwall also tracks government websites, social media, and other online sources where our client’s data may reside.
[H3] How does Ironwall keep our information secure?
Ironwall by Incogni employs robust security measures to protect your information, including automated and human reviews, the logging and monitoring of all access attempts, and a strict policy of not collecting or storing Social Security numbers. Proprietary intruder-detection protocols ensure that your information is neither exfiltrated nor shared with outside sources. You can request deletion of your information at any time, with a 90-day dormant period before permanent deletion.
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SUB-PAGE (https://incogni.com/about-us/) About Us | Incogni
[H1] We believe that data privacy is a human right. Our mission is to make it available to all.
Data protection is not universal. Depending on where you live in the world, your data is either protected to some extent or isn't protected at all. At Incogni, we believe that the need for privacy is shared by everyone. And that everyone should have full control over their data online, regardless of national regulations and borders.It all started with an idea. In September 2021, the team at Surfshark was investigating data privacy issues they could tackle. That's when we stumbled upon the data broker industry and its appalling lack of regulation. We decided to build a tool that would curb the unfair data collection practices of data brokers and empower people to leverage existing privacy laws. A product that would use technology to return control over personal data back to its rightful owners.
[IMG: Incogni Office]
[IMG: Incogni Office Mobile]
[H2] The products
Incogni is a personal data removal service that automatically removes your information from data broker websites, significantly reducing your digital footprint. Anyone can get instant access to personal data online—Incogni makes sure it stays private.Ironwall is the enterprise privacy protection solution from Incogni built to help organizations protect employees from online exposure and real-world threats. Ironwall removes personal data from data brokers and across the searchable web—making employees, executives, and their families harder to find and target. With continuous monitoring and enhanced protection for high-risk roles, it helps reduce risks such as phishing, identity theft, harassment, and other targeted attacks.Read more about Ironwall
[IMG: Our Story 1]
[IMG: Our Story 2]
[H2] Who is it for?
Incogni is for anyone who values their personal privacy. If you're tired of spam cluttering your inbox or relentless calls and messages that bring only unwanted offers and scams, then Incogni is for you. If you're worried about online fraud or, worse still, you or someone close to you has already fallen victim to cybercrime, our service can help protect your personal information and restore your peace of mind.
[IMG: Our Story 3 Large]
[H2] How we do it
[IMG: Automated data removals]
[H3] Automated data removals
We provide an affordable, effective, and user-friendly data removal tool that covers the US, EU, and Canadian data brokers.
[IMG: Legal underpinning]
[H3] Legal underpinning
We use the GDPR, CCPA, and other applicable privacy laws to make data brokers remove your personal information from their databases.
[IMG: Education and advocacy]
[H3] Education and advocacy
We work with consumer privacy advocacy groups and regularly publish our research to spread awareness and promote better data privacy laws.
[H2] Meet the team
We are a group of privacy enthusiasts, passionate about creating a future where sensitive personal information is protected and respected. We like simple solutions that use technology for good. We believe some things are worth sharing—like values, laughs, and good stories.
[IMG: Darius Belejevas]
Darius BelejevasHead of Incogni
[IMG: Ieva Juzėnaitė]
Ieva JuzėnaitėProduct
[IMG: Mateusz Załubski]
Mateusz ZałubskiMarketing
[IMG: Povilas Reinotas]
Povilas ReinotasData broker management
[IMG: Rytis Eidukaitis]
Rytis EidukaitisExperience
[IMG: Karolis Butkus]
Karolis ButkusEngineering
[IMG: Dovilė Radvilaitė]
Dovilė RadvilaitėHR BP
[H2] We love working here. We think you will too!
Join us on our mission for a safer digital world and better data privacy.See open positions
[IMG: Open Positions]
[H2] Need more information?
[H3] Does Incogni really work?
Yes, Incogni removes personal information from data brokers on your behalf. As a result, your personal data is harder to find online, you receive fewer spam and scam calls and messages, and your risk of being targeted by phishing or identity theft attempts is reduced. We’re rated highly on Trustpilot, and the number of our subscribers keeps growing every year.
[H3] What is Ironwall and how is it different from Incogni?
Ironwall is our enterprise privacy protection solution designed to protect executives and people in high-risk roles from online exposure and real-world threats. Incogni focuses on helping individuals remove personal data. Ironwall provides broader protection for organizations by removing exposed personal information from across the searchable web and helping make employees harder to find and target online.
[H3] Is Incogni legit?
Yes, Incogni is a legit legal entity that adheres to data privacy laws such as the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and the UK GDPR. Incogni also works with consumer protection agencies to protect the rights of its customers.
[H3] Is Incogni safe?
Yes, Incogni is safe and secure. We're SOC 2 Type II audited, with encrypted data transfers and optional 2FA. Your data is processed on EU-based infrastructure in line with GDPR, and where needed, under frameworks like the EU–US Data Privacy Framework.
[H3] What sites does Incogni remove from?
Incogni removes personal information from private and public databases (also known as people search sites). The full list is available here.
[H3] Is Incogni a NordVPN product?
Incogni was created within Surfshark, a well-known VPN company, and is today part of one group together with NordVPN.
[H3] How do I contact Incogni customer support?
Visit our Help Center for instant answers to common questions. For additional support, you can find contact options and response times in our How to contact customer support guide.
[H3] How much does Incogni cost?
Incogni offers both standard and premium (Unlimited) plans, available as either individual or family subscriptions. A standard monthly individual plan costs $15.98 per month. The yearly standard individual plan costs $7.99 per month ($95.88 billed yearly). A monthly Family plan is $31.98, and the yearly costs $15.99 per month ($191.88 billed yearly). Our Unlimited plans are available as yearly subscriptions only. An individual Unlimited plan is $14.99 per month ($179.88 billed yearly) and a Family Unlimited plan is $22.99 per month (billed $275.88 yearly). Visit our pricing page to find out more.
[H3] How to cancel an Incogni subscription?
You can cancel the auto-renewal of your subscription anytime directly in your account settings. For step-by-step instructions, check our subscription cancellation guide. Need help? Visit our Help Center for more options
[H3] Who owns Incogni?
Incogni is owned by Surfshark, a leading VPN provider.
[H3] Where can I read reviews about Incogni?
You can read unbiased, genuine user reviews about Incogni on Trustpilot.Have more questions? Find answers in our FAQs or reach out to our support team.
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
169Review mentions (all pages)
2External proof links (all pages)
PageReviewsProof links
/ (home) 47 1
/pricing/ 29 0
/for-business/ 64 0
/about-us/ 29 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/pricing/ — no schema detected (entity gap)
/for-business/ — no schema detected (entity gap)
/about-us/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Security, Surveillance & Cybersecurity
36.5 Avg BS

Based on 370 businesses audited.

BS Detector

Security, Surveillance & Cybersecurity BS: Incogni (incogni.com)

https://incogni.com 📍 Industry: Security, Surveillance & Cybersecurity
22 BS / 100

Incogni is a rare example of a product-led cybersecurity site that prioritizes hard metrics and third-party audit results over marketing vaporware. By anchoring their identity in Deloitte-verified numbers and SOC 2 compliance, they have built a high-substance platform with minimal bullshit.

Info Density Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
5
25% BS
Commodity Fingerprint Detection of industry clichés/templates.
6
40% BS
Identity & Authority Expert verifiability & Schema depth.
4
27% BS

1. Integrate direct links to the Deloitte audit summary or a landing page explaining the verification methodology to move proof_links_count from 1 to 3+. 2. Implement Person schema for the named team members on the About Us page to bridge the authority gap. 3. Replace the generic ‘Trustpilot’ mention with a live, verified review widget. 4. Reduce use of the ‘peace of mind’ cliché in the Ironwall section in favor of more technical outcome metrics.

The site fits the Security, Surveillance & Cybersecurity industry perfectly, specifically focusing on data privacy and automated PII (Personally Identifiable Information) removal. The content demonstrates a high level of technical and legal relevance to current privacy regulations like GDPR and CCPA.

“The score of 22 is driven primarily by the high Information Density and strong Semantic Coherence. Small penalties were applied in Trust and Proof for displaying review counts without consistently linked proof paths in the crawl data, and in Commodity Fingerprint for standard 'About Us' and 'FAQ' template structures.”

Verified Analysis Date: May 27, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation