Industry Context — Common BS Fingerprints in Social Networks, Communities & Forums
eharmony
(https://eharmony.com) 📸 Data Snapshot: May 29, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Dating site to meet singles & find real love in the UK (https://eharmony.com)
Dating site to meet singles & find real love in the UK
eharmony is the dating site that gets to know you better to match you better. Sign up for free today and meet thousands of compatible singles.
NAV_HEADING_REPEATED_BODY_FOOTER Support Home Page (https://eharmony.com/customerservice/)
Support Home Page
NAV_FOOTER About eharmony: Our Mission and Management (https://eharmony.com/about/)
About eharmony: Our Mission and Management
Learn more about eharmony: Read what eharmony stands for in the mission and get to know the management behind the company.
NAV_FOOTER eharmony Terms and Conditions (https://eharmony.com/termsandconditions/)
eharmony Terms and Conditions
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://eharmony.com) Dating site to meet singles & find real love in the UK
The #1 trusted dating app 2022 survey of 1,300 Respondents from the US, UK, Canada and Australia Every 14 minutes, someone finds love on eharmony eharmony user data Highest quality dating pool 2023 survey of 2,807 dating app users in the U.S., UK, Canada and Australia [H1] Our dating site has helped millions of couples find love Over 2 million have found love … could you be next? Site most likely to lead to happy relationships … the right one may be waiting for you! 2.3 million messages sent weekly See who wants to talk to you! [H2] Introducing: A new eharmony experience Your search for a great relationship has never been easier with groundbreaking overhaul of the eharmony you know and trust. GET A SNEAK PEEK: [H2] Compatibility matters What happens when you apply 20+ years of experience and research to our members’ needs? Lasting relationships happen. Because only eharmony uses our unique Compatibility Matching System. That’s why every 14 minutes, someone finds love on eharmony. Join now [H2] Desirable singles, just like you They’re smart, sincere and serious about finding love. Meet matches today whose personalities and outlook are in tune with your own. Join now [H2] We’re here for you Signing up for eharmony is the first step in finding your next great relationship. From profile tips to sharing your success story, we are here to support you in your journey for love. WE’RE AVAILABLE 24/7, 365 DAYS A YEAR Contact Us [H2] The real deal Over the course of our 20+ years in the relationship business, millions of couples have found lasting love. Give us a try when you’re ready for something real. Join now [H2] The No.1 trusted dating app We have 20+ years of trusted matchmaking under our belts, with a dedicated Trust and Safety team by your side. Join now [H2] Dating advice Your guide to dating and relationships all in one place. The latest articles, blogs and videos created by relationship experts, journalists and eharmony’s in-house advice team, exclusively on eharmony. 15 Date Ideas That Aren’t Dinner and a Movie When you think of date ideas, there are a few things that come to mind immediately – drinks, dinner, a movie, maybe a hike if you’re the outdoorsy kind. While those are all classics for a reason, it can be fun to think outside the box sometimes, whether you’re looking to make a good impression on a new flame or want to add some spice to a long-standing relationship. by eharmony Editorial Team [IMG: Man and woman look at each other and talk as a symbol for questions to ask] Curiosity Didn’t Kill This Cat: 140 Questions To Ask Someone Getting to know each other is an integral part of the dating process, but it can be very hard to know what kind of questions to ask. In this article, we’ve covered a range of topics, each with plenty of example questions to ask to get to know someone. by eharmony Editorial Team Make Your Dating Profile Work for You A good dating profile is the cornerstone of your online dating efforts. It’s that first impression that gets people interested. But it can be difficult sometimes to figure out what photos express who you are and what essential aspects of your life to include in your dating profile bio. by eharmony Editorial Team ”Why Am I Single?” Unveiling the Common Causes and Mindset Shifts for a Happier Love Life Is single life wearing you down? It’s not a unique frustration. In most western countries, roughly a third of adults are single, with only about half that amount actually looking for a partner. If you’re one of them, you may wonder if you’re doing something wrong. by eharmony Editorial Team [H2] Why online dating with eharmony works Few of us have time to waste on dates where there’s a lack of chemistry. eharmony brings like-minded people together because we match our members on 32 dimensions of compatibility. Two thirds of our members surveyed agreed that they had better dates through eharmony, so save yourself time and effort by reviewing your compatible matches online and enjoy more fulfilling, meaningful dates. [H2] Meet compatible singles across the UK Wherever you live in the UK, you can meet singles who complement your personality. We have members right across the country, so find singles near you and sign up today to meet compatible matches in your area. Singles in Scotland – From the Borders to Lewis, eharmony has been bringing Scottish singles together for over a decade. Visit our Scottish dating site to meet new matches, wherever you are in Scotland. Singles Northern Ireland – Our matching system means more quality dates with deeply compatible local singles who truly understand you. Find a lasting relationship in Northern Ireland with eharmony. Singles in Wales – If you’re looking for a long-lasting relationship with someone who shares your values, try eharmony Wales today and meet like-minded singles. Singles in England – Tired of dates that go nowhere? Join eharmony today to find a large pool of desirable singles in England. Singles in Glasgow – Meet Glasgow singles on eharmony today. Join free and see who’s near you. Singles in London – The capital can be a daunting place to date. Find out more about the best places to meet someone in London today. Singles in Manchester – in 2018, over half of Manchester singles hadn’t been on a date in more than a year. Join eharmony today and start dating Manchester singles. Singles in Birmingham – If you want to meet Birmingham singles, sign up today and see who you’re compatible with. Singles in Liverpool – Whether you’ve been unlucky in love or just not had the time to enjoy the Liverpool dating scene, let us help you meet compatible singles. [H2] The science of dating eharmony is unique amongst the best dating sites because of the way we get to know you. Your answers to our Compatiblity Quiz help us understand how you see the world, so we can match you with members who share your values. The eharmony Compatibility Wheel shows you exactly how you compare with other members on the things that matter most. Try free dating with eharmony today and subscribe to get access to all the features that will help you meet someone special. [H2] Meet people who share your passions and beliefs Over 2 million people have found love on eharmony, and with a large and diverse membership, you’re bound to find members who share your values. Whether you’re Christian or Muslim, Hindu or Sikh, there are thousands of like-minded singles for you to meet. See some of our most popular categories below: Single Muslims – Assalamu Alaikum! If you’re a single Muslim looking for like-minded Muslim men or women, eharmony is the perfect place to start. Asian singles – Whether you’re Muslim, Hindu, or Sikh of Indian, Pakistani, Bangladeshi, or Sri Lankan descent, we match you with single Asians who share your core values. Indian singles – Whether you’re Hindu, Muslim, Sikh or Jain; Gujarati, Hindi or Punjabi, we’ll introduce you to Indian singles who share you core values. Christian singles – At eharmony, we know finding someone who shares your commitment to Christ can be daunting, which is why we take the time to really get to know you and what you’re looking for in a partner. Black dating – If you’re a single black man or woman, or are looking to date black singles in the UK, eharmony is the perfect place to kick-start your search. Over-40s dating – Perhaps you are coming out of a long-term relationship, or maybe you’ve just never found the right person? Whichever, we’ve got thousands of over-40 singles looking for the same thing you are. Over-50s dating – With age comes confidence, independence, and a new lease of life. That’s why eharmony is committed to helping men and women over 50 find love in midlife. Over-60s dating – People over 60 are discovering online dating like never before. So don’t get left behind – find out just how much eharmony has to offer over-60 singles today [H2] On average, every 14 Minutes someone finds love on eharmony From day one on eharmony, we’ll show you every member who meets your search criteria and tell you how compatible you’re likely to be with them. Our Compatibility Scores mean you can have complete confidence that you’ll hit it off, while making the first move has never been easier with our Icebreakers and messaging platform. While other dating sites have single men or women for you to meet online, it can be hard to know how compatible a potential partner will be if you’re browsing classified ads, online personals, or just looking at profile photos. Our scientific approach to dating, using our Compatibility Matching System, does the hard work for you by narrowing the field from thousands of singles and showing you who you’ve got the best chance of starting a happy relationship with.
SUB-PAGE · THIN (https://eharmony.com/customerservice/) Support Home Page
[H1] Welcome to the Help Center [H1] Search [H1] HOW CAN WE HELP YOU? [H2] POPULAR ANSWERS Contact eharmony Customer Care How Matching & Communication Works What are the eharmony Membership options? How do I use Match Unlocks? How do I check my membership status? [IMG: Community Pledge] [H2] TOPICS Contact eharmony Matches & Contacting Prices & Ordering Quiz & Results Subscription Technical Support Two-Factor Authentication Trust & Safety
SUB-PAGE (https://eharmony.com/about/) About eharmony: Our Mission and Management
[H2] Our mission At eharmony, real love is at the center of everything we do. Since 2000, we have been at the forefront of creating highly compatible relationships based on key dimensions of personality that predict the most successful, meaningful relationships. And we are proud to say that over the last 20 years, we have created over 2 million successful relationships in over 125 countries. Our members are everything to us. That’s why we are committed to providing a platform that is safe and welcoming to each and every member of our community and dedicated to providing a best-in-class experience. To do so, we work to constantly evolve our platform as technology advances, so it is a safe, trusted and customer-first environment. And we are continually working to ensure our platform is as inclusive and reflective of our diverse and dynamic community as possible. eharmony is passionate about creating real love for all. Sources History
SUB-PAGE (https://eharmony.com/termsandconditions/) eharmony Terms and Conditions
[H1] Terms and conditions of service Print or download as pdf file This is a legal agreement (“Agreement”) between you and eHarmony, Inc., a Delaware corporation (“eharmony”, “us”, “our”, or “we”), which may be contacted at P.O. Box 189, South Pasadena, CA 91031 USA. This Agreement applies to the access and use of the eharmony website, eharmony.com, , including the website’s mobile and online versions (the “Website”) and to the download and use of any of our applications (including iOS and Android applications) accessible in the United States (the ”Applications”), and registration to or use of any of the services provided by us through the aforementioned platforms (collectively, with the Website and Applications, each, a “Service” or the “Services”). By using any of the Services, you agree to, and are bound by, these terms and conditions of service of this Agreement (including the Privacy Policy and the Safety Policy and Community Guidelines ) for as long as you continue to use the Services. IF YOU DO NOT AGREE TO BE BOUND BY THIS AGREEMENT, DO NOT USE THE SERVICES. Your use of, or participation in, certain Services may be subject to additional terms, and such terms will be either listed in this Agreement or will be presented to you for your acceptance when you sign up to use such Services and which are incorporated into and form part of this Agreement. The eharmony Services consist of the following, without limitation: a Service for single people seeking romantic relationships (the “Singles Service”), a content Service such as eharmony Advice, containing articles about and related to relationships, and any additional services currently offered or which will be offered in the future by or on behalf of eharmony. eharmony may offer new services or revise any of the Services, at its discretion, and this Agreement will apply to all additional services or revised Services. eharmony also reserves the right to cease offering any of the Services. This Agreement is subject to change by eharmony in its sole discretion at any time. We will notify you of any such changes by posting an updated version of the Agreement on this page. Your continued use of the Services after the posting of revisions to this Agreement will constitute your acceptance of such revisions. Please consult the end of this Agreement to determine when the Agreement was last revised. 1. Eligibility 2. Use of the Services 3. Proprietary Rights 4. User Information 5. Links to Third-Party Websites / Dealings with Advertisers and Sponsors 6. Disclaimer of Warranty and Conditions 7. Limitation of Liability 8. Indemnification 9. Complaints / Law Enforcement Contact 10. Communication and Privacy 11. Term and Termination 12. Cancellations & Account Holds 13. **RENEWALS** 14. Governing Law & Venue 15. Arbitration Agreement, Class Action Waiver and Jury Trial Waiver 16. General Provisions 17. Digital Millennium Copyright Act Notice 18. Revision Date FOR USERS WHO HAVE PURCHASED EHARMONY SERVICES RESIDING IN ARIZONA, CALIFORNIA, COLORADO, CONNECTICUT, ILLINOIS, IOWA, MINNESOTA, NEW YORK, NORTH CAROLINA, OHIO, RHODE ISLAND AND WISCONSIN, YOU, THE BUYER, MAY CANCEL THE AGREEMENT, WITHOUT ANY PENALTY OR OBLIGATION, AT ANY TIME PRIOR TO MIDNIGHT OF THE THIRD BUSINESS DAY FOLLOWING THE DATE OF THIS AGREEMENT, EXCLUDING SUNDAYS AND HOLIDAYS. NOTICE OF CANCELLATION NEED NOT TAKE A PARTICULAR FORM AND IS EFFECTIVE IF IT INDICATES YOUR DESIRE TO NOT BE BOUND BY THIS CONTRACT. TO CANCEL THIS AGREEMENT, YOU CAN EMAIL SUBSCRIPTIONS@EHARMONY.COM OR MAIL A SIGNED AND DATED NOTICE, OR TELEGRAM, WHICH STATES YOU, THE BUYER, ARE CANCELING THIS AGREEMENT, OR WORDS OF SIMILAR EFFECT. THIS MAILED NOTICE SHALL BE SENT TO EHARMONY, INC., ATTN: CANCELLATIONS, P.O. BOX 189, SOUTH PASADENA, CA 91031 USA. PLEASE INCLUDE THE EMAIL ADDRESS ASSOCIATED WITH YOUR EHARMONY ACCOUNT IN THIS NOTICE. [H2] 1. Eligibility 1.1 Minimum Age. You must be at least 18 years old to register for the Services. By using the Singles Service, you represent and warrant that you are at least 18 years old. 1.2 Marital Status. By registering to use or using the Singles Service, you represent and warrant that you are single or (if legally married) separated. If you are married and not separated, you may not register to use or use the Singles Service. 1.3 Criminal History. By requesting to use, registering to use, and/or using the Singles Service, you represent and warrant that you have never been convicted of a felony (or other indictable offense) and/or are not required to register as a sex offender with any government entity. EHARMONY DOES NOT CURRENTLY CONDUCT CRIMINAL BACKGROUND SCREENINGS ON ITS MEMBERS. However, to the extent permissible by applicable law, eHarmony reserves the right to conduct any criminal background checks, at any time and using available public records, to confirm your compliance with this subsection. BY AGREEING TO THESE TERMS AND CONDITIONS, YOU HEREBY AUTHORIZE ANY SUCH CHECK IF IT IS LEGALLY PERMISSIBLE IN YOUR JURISDICTION. 1.4 Meeting Matching System Criteria. The Singles Service requires your completion of the Compatibility Quiz for eharmony to find highly compatible potential partners. eharmony will not be able to provide partner suggestions to users who have not completed the Compatibility Quiz. [H2] 2. Use of the Services As a user of any of the Services (a “Registered User”), you agree to the following: 2.1 Basic Membership. It is free to register for the Singles Service, which may be used by you at no cost (“Basic Membership”). Once you have registered by providing preliminary information (including email address and password), you will be asked to answer a scientifically-based Compatibility Quiz which has been structured by reference to specific psychological criteria. The results of the Compatibility Quiz as well as comprehensive statistical comparative data are used by eharmony to automatically create your individual personality profile. Your personality profile will then be integrated into the eharmony database. Once in our database, your personality profile is (through an automated process) matched up to the profiles of other eharmony members, which enables eharmony to determine your compatibility with those members. Using this information, eharmony will send you partner recommendations, which will appear in your online profile and be sent via email. This information will be provided to you as a condensed profile of the other compatible members, each containing a short description of the member, your compatibility score, along with their primary profile photo. Please note that, as a Basic member, you will generally only be able to view blurred versions of other users’ profile photos. However, you may be able to see an unblurred version of their primary profile photo in some instances, at our discretion. As a Basic member, you may send an unlimited number of predefined communications (for example, a smile) to other users subject to the terms of this Agreement; however, you will only have a limited ability to send and read personalized messages. Please note that we may limit the number of predefined communications that you can send if required to protect our members and to secure our Service as further set out in this Agreement. As a Basic member, you will not receive a copy of your personality profile, but you may purchase a PDF copy of the personality profile for the price listed on the Service at the time of purchase.In addition, in some countries, eharmony offers for purchase virtual goods to extend rights of use, in particular, of a Basic Membership (e.g., Match Unlocks as described in Section 2(b)(ii)). 2.2 Premium Membership and Virtual Goods. The Singles Service includes services subject to a fee, including Premium Membership options and, in some locales, virtual goods that extend the rights of use in your Basic Membership (collectively, “paid-for services”). Paid- for services offer features not generally available under a Basic Membership. Please note that concluding a contract with eharmony for paid-for services is subject to the respective payment service provider verifying and processing the purchase. Premium Membership: If you purchase a Premium Membership, you will regularly receive updated partner suggestions from eharmony in your online profile and via email. These will be updated to include new members who have been added to our database since you became a Premium member. As a Premium member, you will be able to see unblurred photos (primary or all photos, depending on your purchased plan) and conduct searches for other users based on specific criteria. With a Premium Membership, you can send and read unlimited messages to the number of matches allowed by your plan. Based on your selected plan, you may either immediately communicate with: all your matches (Premium UNLIMITED) or a limited number of matches depending on the number and availability of your monthly Match Unlocks (see definition below) in your selected Premium plan, . Please note that we may still limit the number of communications that you can send if required to protect our members and to secure our Service as further set out in this Agreement. eharmony will also provide access to the personality profile to each Premium within their account settings. Match Unlocks: “Match Unlocks” allow you to “unlock” another user’s profile and engage in unlimited communication with them if the contacted user also unlocks your profile. If Match Unlocks are included in your Premium Membership, the Match Unlocks are credited to your account for a period of 30 days at a time, and you will see the first monthly Match Unlock allotment in your account immediately upon purchase. After each 30-day period, unused Match Unlocks expire, and new Match Unlocks are credited. Match Unlocks are not carried over into the next 30-day period. However, you may be able to purchase additional Match Unlocks for use in your Premium Membership or as a separate Virtual Good in a Basic Membership.If you purchased a Premium Membership, any unredeemed, separately purchased Match Unlocks will be added to your account and can be redeemed on individual unlocks. If you do not have a Premium Membership, separately purchased Match Unlocks are linked to and stored in your Basic Membership account. Match Unlocks cannot be transferred to other members, nor can they be traded in, exchanged for money, or used to settle outstanding payments. Separately purchased Match Unlocks expire either four (4) years after purchase or two (2) years of inactivity on your account, or if you direct us to delete your data, whichever is earlier. Match Unlocks that are included in a Premium Membership expire as described above. Virtual Goods: “Virtual Goods” are purchased separately from a Premium Membership and may be used for individual services or for certain features in one’s own profile. The purchase of Virtual Goods (including Match Unlocks, as described above) is subject to a charge. eharmony reserves the right to place limitations and other conditions on the offer of Virtual Goods, at our discretion. 2.3 Payments. When making a purchase, you will be asked to supply certain payment information, including information regarding your billing account (e.g., via credit card, debit card, or PayPal account number). You agree that all information that you provide to us will be accurate, complete and current. You further agree that our payment processing service provider(s) may store and communicate with your financial institution via a “network token” (a unique personal identifier used only for billing purposes) to facilitate your payments. For more information about tokenization, please see our payment processor’s explanation on its website. You agree to pay all valid charges incurred by you or any other user of your account (including all installment payments and/or fees, if applicable), any applicable taxes on your purchase, and/or any additional fees for the use of any payment mechanism or account connected to your purchase, including any processing charges relating to same.To become a Premium member, you will be required to pay a subscription fee. All prices listed by us on the Service are offered in the displayed currency and exclude applicable taxes and duties. eharmony currently offers Premium light, Premium plus and Premium UNLIMITED (collectively, the “Plans”) memberships in 6, 12, and 24–month terms. The Plans offer a variety of features; Premium UNLIMITED offers more features and capabilities followed by Premium plus and Premium light. The Plans automatically renew for consecutive12 month terms (or other term lengths, as agreed-upon by you during the purchase process) unless prohibited by applicable law. Cancellation of auto-renewal must be initiated at least 24 hours before the end of your current term. If a scheduled payment using the billing account or credit or debit card associated with your subscription is attempted and declined for any reason, our payment processor will automatically reschedule the payment until the amount due is paid in full. If these attempts fail and/or the issue(s) cannot be resolved by contacting the account and/or card issuer, we will notify you via email using the email address associated with your account, and we may suspend or terminate your subscription until any outstanding payments are successfully processed. However, you acknowledge and agree that we may first attempt to obtain updated billing information, including but not necessarily limited to credit or debit card numbers and/or expiration date information from your card issuer, and that we will update this information in your account and use such information to process future payments. By subscribing, you authorize us and our payment processors to store and/or transfer your payment details and all other relevant information as needed to facilitate the processing of payments. You may select to purchase a plan in one upfront payment or in installments, if applicable. You agree and authorize us to charge you applicable sales or other related taxes to which your subscription may be subject, which is subject to change and may vary by your place of residence at the time of subscription. Installment plans may be subject to additional terms and conditions, which will be consented to at the time of purchase. 2.4 Access to Services and paid-for Services using Non-eharmony Services. You may download the eharmony mobile Application and make purchases using your Apple ID or Google account (each, a “Non-eharmony Service”) and use the Application on your iPhone or Android mobile device. Any paid-for services purchased through a Non-eharmony Service will be charged by the Non-eharmony Service and will be subject to the terms of your selected purchase and/or subscription, as well as the applicable terms of service of the Non-eharmony Service. If you are eligible for a refund fo
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /customerservice/ | 0 | 0 |
| /about/ | 0 | 1 |
| /termsandconditions/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "OnlineBusiness",
"name": "eharmony",
"brand": "eharmony",
"award": "#1 Trusted Dating App",
"url": "https://www.eharmony.co.uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.eharmony.co.uk/wplp/wp-content/plugins/parship-seo/assets/img/rich_snippet_logo_eharmony.svg"
},
"sameAs": [
"https://apps.apple.com/gb/app/eharmony/id458272450",
"https://play.google.com/store/apps/details?id=com.eharmony",
"https://www.facebook.com/eharmonyuk",
"https://twitter.com/eHarmonyUK",
"https://www.youtube.com/eharmonyuk",
"https://www.instagram.com/eharmonyuk/"
],
"@id": "https://www.eharmony.co.uk/#organization"
},
{
"@type": "WebSite",
"@id": "https://www.eharmony.co.uk/#website",
"url": "https://www.eharmony.co.uk",
"name": "Homepage UK",
"publisher": {
"@id": "https://www.eharmony.co.uk/#organization"
},
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://www.eharmony.co.uk/#organization"
}
},
{
"@type": "WebPage",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.eharmony.co.uk/"
},
"headline": "Homepage",
"about": {
"@id": "https://www.eharmony.co.uk/#organization"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://www.eharmony.co.uk/#breadcrumb"
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"name": "eharmony",
"url": "https://www.eharmony.co.uk/",
"@id": "https://www.eharmony.co.uk/"
}
}
],
"@id": "https://www.eharmony.co.uk/#breadcrumb"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.eharmony.com/about/#breadcrumb"
},
"@id": "https://www.eharmony.com/about/#webpage"
},
"headline": "About",
"datePublished": "2020-12-08T11:13:07+00:00",
"dateModified": "2026-03-05T13:56:07+00:00",
"author": {
"@type": "Person",
"name": "eharmony Editorial Team",
"familyName": "Editorial Team",
"givenName": "eharmony",
"url": "https://www.eharmony.com/about/our-authors/editorialteam/",
"sameAs": [],
"image": {
"@type": "ImageObject",
"url": "https://www.eharmony.com/wp-content/uploads/2023/11/cropped-eharmony-logo.png",
"caption": "eharmony Editorial Team"
},
"hasCredential": {
"@type": "EducationalOccupationalCredential"
},
"@id": "https://www.eharmony.com/about/our-authors/editorialteam/#person"
},
"publisher": {
"@type": "OnlineBusiness",
"name": "eharmony",
"brand": "eharmony",
"url": "https://www.eharmony.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.eharmony.com/wp-content/plugins/parship-seo/assets/img/rich_snippet_logo_eharmony.svg"
},
"sameAs": [],
"@id": "https://www.eharmony.com/about/#organization"
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"name": "eharmony",
"url": "https://www.eharmony.com",
"@id": "https://www.eharmony.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"name": "About",
"url": "https://www.eharmony.com/about/",
"@id": "https://www.eharmony.com/about/"
}
}
],
"@id": "https://www.eharmony.com/about/#breadcrumb"
}
]
}
/termsandconditions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.eharmony.com/termsandconditions/#breadcrumb"
},
"@id": "https://www.eharmony.com/termsandconditions/#webpage"
},
"headline": "Terms and conditions of service",
"datePublished": "2022-11-28T13:34:12+00:00",
"dateModified": "2026-03-19T09:42:43+00:00",
"author": {
"@type": "Person",
"name": "eharmony Editorial Team",
"familyName": "Editorial Team",
"givenName": "eharmony",
"url": "https://www.eharmony.com/about/our-authors/editorialteam/",
"sameAs": [],
"image": {
"@type": "ImageObject",
"url": "https://www.eharmony.com/wp-content/uploads/2023/11/cropped-eharmony-logo.png",
"caption": "eharmony Editorial Team"
},
"hasCredential": {
"@type": "EducationalOccupationalCredential"
},
"@id": "https://www.eharmony.com/about/our-authors/editorialteam/#person"
},
"publisher": {
"@type": "OnlineBusiness",
"name": "eharmony",
"brand": "eharmony",
"url": "https://www.eharmony.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.eharmony.com/wp-content/plugins/parship-seo/assets/img/rich_snippet_logo_eharmony.svg"
},
"sameAs": [],
"@id": "https://www.eharmony.com/termsandconditions/#organization"
}
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"name": "eharmony",
"url": "https://www.eharmony.com",
"@id": "https://www.eharmony.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"name": "Terms and conditions of service",
"url": "https://www.eharmony.com/termsandconditions/",
"@id": "https://www.eharmony.com/termsandconditions/"
}
}
],
"@id": "https://www.eharmony.com/termsandconditions/#breadcrumb"
}
]
}
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
Based on 185 businesses audited.
eharmony has 9.5 points less BS than the average for Social Networks, Communities & Forums.
Social Networks, Communities & Forums BS: eharmony (eharmony.com)
eharmony is a high-substance legacy platform currently coasting on brand momentum and aging data. It successfully differentiates through a rigid proprietary matching framework but fails to provide the transparency or expert attribution required to fully validate its ‘Scientific’ positioning in 2026.
1. Replace the generic eharmony Editorial Team attribution with named experts and link to their professional credentials using Person schema. 2. Update all survey data from 2022/2023 to 2025/2026 figures to remove the ‘stale evidence’ penalty. 3. Provide a transparent methodology summary for the 32 dimensions of compatibility to move it from ‘marketing jargon’ to ‘technical specification.’ 4. Link the ‘Sources’ section directly to third-party verification or published white papers.
The site strongly aligns with the Dating and Social Communities industry. Its content focuses exclusively on matchmaking, user compatibility, and safety protocols typical of high-barrier-to-entry social networks.
“The score of 40 is driven primarily by stale evidence (temporal delta on surveys) and the lack of named experts. It avoided a higher score due to the high level of consistency between its marketing signals and the operational requirements described in its Terms and Conditions.”
This training module utilizes a snapshot of public data from eharmony, captured on May 29, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to eharmony: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://eharmony.com to view the most current version of its content and learn from the source what this company is about and what it offers.