Training Example: HCLSoftware – Review the Data, Give Your Score & Compare to the Real AI Evaluation

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[H1] Hi, Welcome to HCLSoftware Smart AI Assist

[H2] How can we help you today?

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Can HCLSoftware boost financial performance through automation and analytics?
Can HCLSoftware improve our customer experience with personalized digital
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Can HCLSoftware automate repetitive processes to increase operational
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Can HCLSoftware help us leverage data and analytics for better decision-making?

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Can HCLSoftware solutions optimize my organization's processes and growth?

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[H2] Industry-leading Application Security Testing
Incredible Deals on Professional Pay-per-scan Prices.

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[H2] Industry's Largest Remediation Library. Now on SaaS.
Fix exposures in minutes. Prove risk reduction to your board.
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[H2] Welcome to the Intelligence Economy
AI-first, data-driven, hyper-personalized platform built to drive memorable customer experiences
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HCL BigFix

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[H2] Solutions for Every Need and Challenge
Discover our comprehensive solutions. Learn about software products. Thrive in the Digital+ Economy.

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AI and Intelligent Operations

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[H3] AI and Intelligent Operations
AI and automation combined with simplicity, security and ease of use — empowering you to make informed decisions, predict market trends and enhance agility and efficiency to an unprecedented degree.
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Business & Industry Applications

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[H3] Business & Industry Applications
Robust business applications designed to set a new benchmark in organizational efficiency. Encompassing marketing, e-commerce, value chain, and behavioral insights.
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Cybersecurity

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Cybersecurity
Vulnerability detection, mitigation and remediation solutions that deliver secure DevOps and compliance from application to endpoint.
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Data and Analytics

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Data and Analytics
The tools you need to distill complex data into clear, actionable insights — to predict outcomes, profile customers, optimize operations and identify new opportunities through data patterns and market analysis.
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Sovereign Collaboration

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Sovereign Collaboration
Sovereign Collaboration software strategically prioritizes autonomy over data. We understand the importance of sensitive information and have designed secure, flexible solutions to protect it.
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Specialized Software

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Specialized Software
Purpose-built solutions for niche use cases. Tailor-made software solutions to solve your unique business needs and gain a competitive edge.

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Total Experience

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Total Experience
TX software that interconnects the best to solve the most complex challenges organizations face, incorporating customer experience (CX), employee experience (EX), user experience (UX) and multi-experience (MX).
Learn more

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[H3] AI and Intelligent Operations
AI and automation combined with simplicity, security and ease of use — empowering you to make informed decisions, predict market trends and enhance agility and efficiency to an unprecedented degree.
Learn more

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[H3] Business & Industry Applications
Robust business applications designed to set a new benchmark in organizational efficiency. Encompassing marketing, e-commerce, value chain, and behavioral insights.
Learn more

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[H3] Cybersecurity

Vulnerability detection, mitigation and remediation solutions that deliver secure DevOps and compliance from application to endpoint.
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[H3] Data and Analytics

The tools you need to distill complex data into clear, actionable insights — to predict outcomes, profile customers, optimize operations and identify new opportunities through data patterns and market analysis.
Learn more

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[H3]
Sovereign Collaboration
Sovereign Collaboration software strategically prioritizes autonomy over data. We understand the importance of sensitive information and have designed secure, flexible solutions to protect it.
Learn more

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Specialized Software
Purpose-built solutions for niche use cases. Tailor-made software solutions to solve your unique business needs and gain a competitive edge.

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Total Experience
TX software that interconnects the best to solve the most complex challenges organizations face, incorporating customer experience (CX), employee experience (EX), user experience (UX) and multi-experience (MX).
Learn more

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[H2] Our Customers

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[H2]
Our Impact

0+ Billion
People reached by our solutions, everyday

0M+
Endpoints secured daily

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Lines of code scanned per hour

$0M
in savings with new self-service portal

0K
employees supported with new digital workplace

[H2] Analyst Recognitions
HCLSoftware a global leader in enterprise software solutions, empowering businesses with innovation and AI-driven technologies.

[H2] A Customers’ Choice – Voice of the Customer for Application Security Testing 2026

[H2] Voice of the Customer for Application Security Testing 2026

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[H2] A Leader in the 2026 Gartner® Magic Quadrant™

[H2] 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools

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[H2] Leader in the IDC MarketScape 2025–2026...

[H2] IDC MarketScape: Worldwide Unified Endpoint Management Software 2025–2026 Vendor Assessment

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[H2] Leader in the 2025 Gartner® Magic Quadrant™

[H2] 2025 Gartner® Magic Quadrant™ for Application Security Testing

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[H2] Leader in the 2025 Gartner® Magic Quadrant

[H2] 2025 Gartner® Magic Quadrant™ for Service Orchestration and Automation Platforms

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[H2] Strong Performer in The Forrester Wave™

[H2] Enterprise Service Management Platforms, Q4 2025

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See reports

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Peer reviews from our customers

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[H2] Meet Our Clients
We help our clients fuel business outcomes across all industries — including financial services, healthcare, government, manufacturing, energy and retail. On-premises, or on any cloud.

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We’re asking our fans to use data to answer some of the hardest questions in cricket. The winners that come through with the best answers will have the chance to win prizes, including the possibility for work at HCLSoftware in the future. We’re also partnering with them to use Unica on HCL Now, and Actian Avalanche, enabling us to automate our communications, and allowing fans to literally craft their own digital experience.
Daniel Weston
Founder, European Cricket Network

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[H2] Meet Our Clients
We help our clients fuel business outcomes across all industries — including financial services, healthcare, government, manufacturing, energy and retail. On-premises, or on any cloud.

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All business interactions at Freedom Mortgage come in through HCL Digital Experience. It’s the top layer that controls everything underneath it!
Charles Moulton
Director of Digital Technologies, Freedom Mortgage

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[H2] Meet Our Clients
We help our clients fuel business outcomes across all industries — including financial services, healthcare, government, manufacturing, energy and retail. On-premises, or on any cloud.

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This will further reduce the cost of ownership while allowing us to keep the software up to date with the latest HCLSoftware has to offer. We are excited for what the future holds and look forward to advancing and improving everyday life.
Rick Fryar
IT Architect, 3M

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[H2] Meet Our Clients
We help our clients fuel business outcomes across all industries — including financial services, healthcare, government, manufacturing, energy and retail. On-premises, or on any cloud.

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In terms of numbers and results, we’re seeing over a billion interactions across Canada and the US. There’s been a 3X boost in offer response rates thanks to enhanced targeting based on the customer behavior models we use. It only took us six months to get a return on our investment with Unica Interact.
Ali Kazerani
Senior Manager of Marketing Strategy, BMO Enterprise Marketing Group

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[H2] Meet Our Clients
We help our clients fuel business outcomes across all industries — including financial services, healthcare, government, manufacturing, energy and retail. On-premises, or on any cloud.

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This [platform] opens up a whole new space for us because we’re finally able to move more quickly and respond to what our audience wants.
Jack Khera
Director of Digital Experience, BlueCross BlueShield of Tennessee, Inc.

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[H2] Meet Our Clients
We help our clients fuel business outcomes across all industries — including financial services, healthcare, government, manufacturing, energy and retail. On-premises, or on any cloud.

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By opening up our platform to people inside and outside the organization, Constance Hotels & Resorts is bringing new customer-facing services to the market faster than ever.
Roshan Koonja
Group CIO, Constance Hotels & Resorts

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ECN
Freedom Mortgage
3M
BMO
BlueCross BlueShield
Constance Hotels & Resorts

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[H2] Insights and Events

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Insights
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HCLSoftware Tech Trends 2026

A comprehensive analysis of the 12 pivotal technologies and shifts defining the next decade of global business.

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Video
[H3]
Kalyan Kumar | CTO | His Insights at #ETCIOCDO 2024!

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Insight
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Break down silos and deliver seamless user experiences across every touchpoint

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Insight
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The Most Flexible Platform to Deploy and Build a 360° Customer View

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Insight
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Fast, accurate, agile application security testing in a modern cloud-native platform. Now deployable anywhere.

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Insight
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HCLSoftware helps power the ultimate fan experience for millions of cricket fans around the globe

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Event

[H3] ET Brand Equity has been closely following the trends shaping the Martech domain

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[H2] Navigate Your Path
Answer two questions and let us help you overcome your challenges.

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[H3] What is your industry? Question 1 of 2

Banking and Financial
Government
Healthcare
Insurance
Manufacturing
Retail

[H2] Navigate Your Path
Answer two questions and let us help you overcome your challenges.

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[H3] What is your Job Title? Question 2 of 2

CMO
CISO
CIO/CTO
CEO
CFO
Developer

[H2] Navigate Your Path
Answer two questions and let us help you overcome your challenges.

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[H3] What is your Job Title? Question 2 of 2

CMO
CISO
CIO/CTO
CEO
CFO
Developer

[H2] Navigate Your Path
Answer two questions and let us help you overcome your challenges.

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[H3] What is your Job Title? Question 2 of 2

CMO
CISO
CIO/CTO
CEO
CFO
Developer

[H2] Navigate Your Path
Answer two questions and let us help you overcome your challenges.

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[H3] What is your Job Title? Question 2 of 2

CMO
CISO
CIO/CTO
CEO
CFO
Developer

[H2] Navigate Your Path
Answer two questions and let us help you overcome your challenges.

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[H3] What is your Job Title?Question 2 of 2

CMO
CISO
CIO/CTO
CEO
CFO
Developer

[H2] Navigate Your Path
Answer two questions and let us help you overcome your chal

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[H1] Total Experience
Today, growth is won or lost at every interaction. Disconnected systems and siloed data lead to frustrated customers and inefficient teams. Total Experience is a strategic approach to unify your technology, connecting every touchpoint to build loyalty and drive real business outcomes.

Contact us   Learn more

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[H2]
The High Cost of Silos in an AI World

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video 2:18
HCL TX Builds Personalized, Intelligent and Fully Connected Journeys

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The High Cost of Silos in an AI World

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To achieve lasting growth, organizations must unify customer, partner, and employee experiences, breaking down traditional departmental silos. This creates a single, intelligent operational view, leading to new revenue streams and improved agility, beyond just optimizing individual channels.
Silos don't just frustrate people; they break Artificial Intelligence. As organizations move toward Agentic AI, a Total Experience platform is the only way to ensure your digital agents have the unified context they need to act autonomously.

Read blog

[H2]
What is Total Experience (TX)?

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[H2]
What is Total Experience (TX)?

[H3]

Total Experience (TX) is a strategic framework that unifies Customer Experience (CX), Employee Experience (EX), User Experience (UX), and Multi-experience (MX).
[H3] The Roadmap to Total Experience
"As of this year (2026), 60% of large enterprises will use total experience to transform their business models to achieve world-class customer and employee advocacy levels." — Gartner
Don't guess at the structure. We’re providing you with the Gartner® Getting Started with a Total Experience Strategy blueprint to help you visualize the path forward.
[H3] What’s inside:
The 4-Part Framework: How to mechanically link CX, EX, UX, and MX.
The Integration Layer: Where to unify your data for AI readiness.
The KPI Shift: Moving from isolated "Net Promoter Scores" to holistic "Total Experience" metrics.

Learn more

[H2] What Experts are Saying

The strategic shift toward a unified experience is being driven by market leaders and validated by top industry analysts. They recognize that breaking down the traditional silos between customer, employee, and partner touchpoints is no longer optional—it's essential for growth.
Explore their insights below to see why a Total Experience strategy is becoming a critical competitive advantage.

"Governments are the world’s largest service providers. Every interaction is an opportunity, but the public sector continues to rank below almost every other sector for digital satisfaction. The fix isn't just better tech—it's a holistic, citizen-centric view."
— IDC, Government Digital Transformation
Learn about the global trends driving the digital transformation of citizen services in e-Government.

Learn more

“AI is becoming a strategic lever for transforming how governments engage with citizens and empower their workforce.”
— IDC, Accelerating Experience-Orchestrated Government with AI
See how the concept of AI-powered government drives improvements in operations and citizen experience.

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"Complexity is the enemy of growth. Businesses are struggling to battle the chaos of fragmented technology that results in subpar experiences for all."
— Liz Miller, Constellation Research
Read how governments and agencies are breaking down silos and prioritizing experiences.

Learn more

[H2] Awards and Recognition

Constellation ShortList™
[H3] 2026 Constellation ShortList™ Digital Experience (DX) Platforms

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Constellation ShortList™
[H3] 2026 Constellation ShortList™ Enterprise Low-Code Tools and Platforms

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Gartner® Magic Quadrant™
[H3] HCLSoftware Named a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms

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Everest Group PEAK Matrix®
[H3] HCL Volt MX Named a Leader in 2025 Everest Group Low-code Application Development Platforms PEAK Matrix®

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Constellation ShortList™
[H3] 2025 Constellation Shortlist, Content Management System (CMS) Hybrid

Learn more

See more

[H2]
Product Offerings
Explore the products that power the HCL Total Experience.

Take control of your data with our cloud-native HCL Customer Data Platform. Reduce data silos across departments and create consistent, personalized, and memorable customer experiences throughout their journey with your brand, using AI-powered real-time data unification across all touchpoints.

Learn more

[H3] Capabilities :

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Transparent AI
Leverage pre-existing predictive and Gen AI Learning models or create your own, finetune them to fit your needs, and optimize your customer experience.

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Real-time Activation
Optimize your experience in real time by using incoming customer data to take action and make improvements all allong the customer journey.

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Composable Platform
Integrate to all tools across departments to master your customer data, with a modular solution that quickly deploys on the cloud of your choice at scale.

The HCL Digital Experience platform is the fastest way to blend content, systems, and processes into total customer, employee, and partner experiences. It empowers end users by delivering the right experience when it matters most.

Learn more

[H3] Capabilities :

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Richer Experiences
Reduce time to market by up to 60% by leveraging core components and vertical-specific features to deliver a complete self-service experience and enhanced customer interactions more quickly

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AI Assistance
AI assistance is now available to content authors to help author and tag, and accelerate content creation, enhancing accuracy, and simplifying discovery.

Volt Foundry is a core component of the Total Experience platform designed to manage and simplify backend services for application, experience and process development. It serves as middleware that provides secure integration, orchestration, and API management services, making it easier to manage services like authentication, workflows, and data integration. This platform is geared toward citizen developers (who may have limited technical expertise) and professional developers, enabling them to collaborate effectively on a single unified platform.

[H3] Capabilities :

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Reduces time to market by simplifying backend integration and service orchestration by 60%.

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Streamlines backend processes and allows for faster development cycles.

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Protects organizations with multi-layered security, data governance and identity protection.

HCL Leap is an agile, easy-to-use no-code platform that enables anyone in your organization to create sophisticated web applications for data collection and process automation in minutes.

Learn more

[H3] Capabilities :

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Intuitive Browser-based Designer
Start building apps by importing spreadsheets and design workflows through a simple drag-and-drop interface. Customize the look of your apps without CSS.

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Easy Workflow Automation
Automate processes with flexible, role-based workflow and access control. Generate notifications, invoke services within workflow steps and provide a dynamic experience based on rules.

The HCL Mosaic empowers organizations to delight customers, employees, and partners in every interaction, enabling them to thrive in the experience economy.

Learn more

[H3] Capabilities :

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Democratize Innovation
Empower everyone to build mobile and web experiences with no code/ low code, resulting in a faster time to market.

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Create Unified Experiences
Deliver personalized user experiences at scale and manage multiexperience across any device

HCL Volt MX is an industry-leading multiexperience low-code platform that provides a unified development experience for professional and citizen developers to collaborate and build engaging experiences - all with IT oversight.

Learn more

[H3] Capabilities :

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Accelerated App Delivery
Experience an 80% reduction in code with the speed and ease of low-code development combined with enterprise backend services and integration capabilities

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Multiexperience Innovation
From PWAs to native mobile apps, reach your users across any device managed on a single code base.

Reach out to HCLSoftware today to discover more about our exciting digital experience products
Contact us

[H2] Find the Right Solution for Your Needs

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[H3] Multiexperiences

Create seamless and engaging user experiences across all digital touchpoints, including web, mobile, IoT, and more.

Learn more

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[H3] Citizen Development

Empower everyone in your organization to develop and deploy applications using no-code, accelerating innovation.

Learn more

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[H3] Digital Experience

Create, manage, and deliver personalized digital experiences to enhance customer interactions.

Learn more

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[H3] Customer Data

Improve funnel conversion by tailoring customer experiences in real-time based on a holistic, company-wide view of each customer.

Learn more

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[H3] TX in Government

Deliver government services for today’s citizens - via experiences that are efficient, engaging, and personalized.

Learn more

[H2] Trusted by

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[H2]
Statistical Highlights

[H5] %
more profitable - by scoring highly for employee engagement

[H5] x
employee engagement - by connecting experiences across devices

[H5] x
faster time to market - by building and maintaining a single codebase, and using it everywhere

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4.6 for HCLSoftware Total Experience Products

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[H2] Essential Resources for Business Growth

[IMG: 3M Elevates Efficiency and Performance With HCL Digital Experience]

Case study
[H3]
3M

By adopting HCL Digital Experience (DX), 3M was able to effortlessly create, manage, and enhance their websites and user experiences on a global scale.

Read case study

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Case study
[H3]
Lufthansa

By adopting HCL Leap, Lufthansa empowers their employees to easily develop no-code apps to improve workplace efficiencies and replace manual workflow processes.

Read case study

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Case study
[H3]
Al-Futtaim

Modernized customer journeys. HCLSoftware helped this successful conglomerate combine a traditional and a headless cloud approach to draw in new customers, satisfy current customers, and cut costs in half.

Read case study

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Case study
[H3]
State of Ohio

12M citizens, streamlined journeys. Using a stack of HCL solutions, the state created the Ohio Digital Experience (ODX) - supporting a 3000% traffic increase, streamlined citizen journeys, and empowered agencies.

Read case study

[H5] 0M+
citizens access government services powered by HCL TX

[H5] 0x
faster time-to-market for digital campaigns by unifying content and data

[H5] 0%
higher profitability for organizations that actively connect employee engagement to customer outcomes

[H2] Resources

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Services

[H3]
Unlock Your Potential

Go beyond standard implementation with proactive, personalized guidance from our expert Professional Services team. We help you fine tune your systems, empower your users, and build a strategic roadmap for continuous innovation and growth.

Learn more

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Guide

[H3]
Reimagine Application Development with HCL TX

Discover how HCL’s Total Experience transforms spreadsheets into enterprise-grade apps with no-code, low-code, and AI—building smarter apps faster while ensuring security and seamless experiences.

Download guide

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Whitepaper

[H3]
How Governments and Agencies Are Blurring the Lines Between Experience Strategies with Total Experience Management

Discover how governments and agencies are redefining the future of experience management. This insightful report authored by Liz Miller, Vice President and Principal Analyst at Constellation Research, explores the evolving landscape of Total Experience (TX).

Download whitepaper

[IMG: Empower Your Banking Customers with a Total Experience]

Blog

[H3]
Empower Your Banking Customers with a Total Experience

See how our all-in-one platform integrates microservices, BPM, CMS, and app development to eliminate information silos and enhance personalized, omnichannel customer experiences.

Learn more

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Report

[H3]
Combining Low-Code/No-Code Development Speed with IT Discipline

Download Report from Harvard Business Review Analytic Services to learn more about successful citizen development and pitfalls to avoid.

Download report

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Web Content Viewer

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[H1] The Most Flexible Customer Data Platform to Deploy and Build a 360° Customer View
Improve funnel conversion by tailoring customer experiences in real-time based on a holistic,
company-wide view of each customer.
Watch video
Request a demo

[H2] Reduce Disconnected and Non-actionable Customer Data

Organizations face challenges in harnessing and monetizing scattered and siloed customer data, hindering the creation of personalized experiences. The focus today is to deliver the "next best experience" catering to individual emotions and preferences.
The HCL Customer Data Platform (CDP) is the ultimate solution to transform your customer interactions. Unify your customer data across touchpoints to create enriched real-time, and personalized customer engagement.

Request a demo

[H2]
Identity Resolution Helps You Create a Unified Profile

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[H2]
Identity Resolution Helps You Create a Unified Profile

[H3]

The HCL Customer Data Platform (CDP) analyzes and resolves data from multiple touchpoints and creates unified customer profiles, providing a 360° customer view in real-time. Hyperpersonalize every journey and create tailored experiences at scale.

Request a demo

[H2]
Data Connections, Activation Anywhere

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[H2]
Data Connections, Activation Anywhere

[H3]

Unlock the power of your martech stack to orchestrate successful omnichannel customer journeys. The HCL CDP seamlessly connects to all your systems via existing or custom integrations. Integrate data from all channels and activate it across multiple channels by serving customers with the most relevant interactions and offers.

Request a demo

[H2] What Sets Us Apart From Other Customer Data Platforms?

Our HCL CDP deploys quickly and requires minimal system integration effort.

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[H3]
Deployment Flexibility

Unmatched flexibility allows you to customize your deployment according to your specific needs. Whether opting for multi-tenant or single-tenant clouds, on-premises or hybrid deployment models, the choice is yours, enabling compliance with your company's requirements and adhering to national and international regulations.

[IMG: Custom-Made Activations and Learning Models]

[H3]
Custom-Made Activations and Learning Models

We have a solution tailored to your needs and can adapt to your workflows by creating custom integrations. The HCL CDP also has self-learning AI models that predict the best channel and next best experience.

[IMG: Deep Synergy with HCL Unica]

[H3]
Deep Synergy with HCL Unica

HCL Unica capabilities let you easily transfer data to and from the HCL Customer Data Platform. Marketers retain control over the data flow to and from the HCL CDP, alleviating the burden on IT and addressing data privacy concerns. The HCL CDP lets you extend the customer profile information with contact and response history from HCL Unica.

[IMG: Security and Data Governance]

[H3]
Security and Data Governance

HCL Customer Data Platform ensures compliance with GDPR, CCPA (California), and DPDP (India) through comprehensive tools for data management, tracking, and identification. Its data lineage capabilities provide full control over data flow and transformations. Additionally, features like tokenization, and hybrid deployment, secure use of Personally Identifiable Information (PII) to deliver personalized experiences while safeguarding sensitive data.

[H2]
HCL Customer Data Platform + Unica: Seamless Customer Experience
[H3] Leverage the power of HCL CDP and HCL Unica together to optimize your activation and fully understand all your customer data

[H3]
Holistic Customer View with Historical Data

Combined, HCL CDP + Unica seamlessly integrates historical data with real-time customer data creating a holistic customer profile. Craft hyper-personalized outbound marketing strategies across channels with enriched customer profiles.

[H3]
Strong AI-Fueled Segmentation Engine

Harness the segmentation power of HCL Unica to tailor experiences to individual customers through real-time interactions. Refine your segments with the AI capabilities of both platforms with predictive insights into customer preferences. Go even further using your data to finetune your models.

[H3]
Best Path of Engagement

Unlock hidden insights with attribution, powered by advanced AI. Uncover the touchpoints that truly matter, identify consistent engagement paths leading to conversions, and craft customer journeys with content that resonates.

[H3]
Activation Everywhere

The HCL CDP has native integrations and HCL Unica offers additional capabilities to build new bespoke integrations. Use HCL Unica's unique direct mail and push capabilities to deliver a personalized, next-best experience to each customer through their preferred channel.

Holistic Customer View with Historical Data

Strong AI-Fueled Segmentation Engine

Best Path of Engagement

Activation Everywhere

[H2]
How Does a CDP Work?

[IMG: Customer Data Platform-How Does a CDP Work?]

[H2]
How Does a CDP Work?

[H3]

A customer data platform (CDP) collects customer data from diverse data sources across the organization and unifies them under each customer profile. Marketers can then activate that data in real time by creating and executing hyper-personalized campaigns with AI-powered recommendations and high-level segmentation based on customer behavior. Optimize your marketing spend by making each customer feel uniquely serviced with a personalized journey.

Request a demo

[H2]
Integrations Built for You

[IMG: Integrations Built for You]

[H2]
Integrations Built for You

[H3]

The HCL CDP offers integrations to most commonly used advertising, analytics, mobile apps, chatbots, contact centers, CRM, databases, marketing automation, and tag management systems. By leveraging existing data from these various internal systems, we also offer custom integrations to adapt to the ever-evolving martech landscape.

Request a demo

[H2] Essential Resources for Business Growth

Discover insights, tools, and strategies for creating a unified and compliant approach to customer data management.

[IMG: Is Your Data AI-Ready? A 5-Step Strategy to Prepare Your Data]

Blog

[H3]
Is Your Data AI-Ready? A 5-Step Strategy to Prepare Your Data

Artificial Intelligence (AI) is no longer a futuristic concept from science fiction. It’s already here, transforming industries, automating processes and redefining business models at an unprecedented scale.

Read blog

[IMG: IDC MarketScape recognizes HCLSoftware as a Major Player in its 2024-2025 Worldwide B2C Customer Data Platforms Excerpt]

Report

[H3]
IDC MarketScape recognizes HCLSoftware as a Major Player in its 2024-2025 Worldwide B2C Customer Data Platforms Excerpt

IDC MarketScape has recognized HCLSoftware for its comprehensive capabilities in data management and campaign execution. Explore how HCL CDP's native support for industry-specific data schemas and robust data management tools empowers organizations to enhance customer engagement and streamline campaign performance across multiple channels.

Download report

[IMG: HCL Customer Data Platform Secures a Spot in the 2024 Constellation ShortList™]

Report

[H3]
HCL Customer Data Platform Secures a Spot in the 2024 Constellation ShortList™

Constellation Shortlist™ has recognized HCL Customer Data Platform for its innovative technology that enhances customer engagement and enables data-driven decision-making. Explore distinctive features of HCL CDP and its role in helping organizations leverage the full potential of their data to maximize business outcomes.

Download report

[IMG: CDP (Customer Data Platform) Vs. DMP: Which Should You Choose?]

Blog

[H3]
CDP (Customer Data Platform) Vs. DMP: Which Should You Choose?

A Customer Data Platform (CDP) is a powerful tool designed to collect, unify and store customer data from multiple sources to create a comprehensive, in-depth view of each customer. This data includes behavioral, transactional and demographic information, providing businesses with the foundation for personalized marketing.

Read blog

[IMG: Ultimate Guide: 15 Critical CDP Facts Every Marketer Should Know]

Blog

[H3]
Ultimate Guide: 15 Critical CDP Facts Every Marketer Should Know

Mastering your market starts with mastering your customer data. A comprehensive view of the customer is no longer a luxury—it's a necessity. This is where Customer Data Platforms (CDPs) come into play, enabling marketers to identify customers and serving as the central nervous system of modern customer experience strategies.

Read blog

[IMG: How CDPs Are Redefining Customer Engagement and Customer Retention for Global Enterprises in 2025]

Whitepaper

[H3]
How CDPs Are Redefining Customer Engagement and Customer Retention for Global Enterprises in 2025

Discover how leading CMOs and CTOs are leveraging the full potential of their CDPs to boost ROI and transform customer experiences.

Download whitepaper

[H2] HCL CDP in Banking

[H3] Home Loan Solutions Journey

A prospect explores home loan offers on the bank's website, and the HCL CDP records their activity and collects customer data. The prospect can be re-engaged through web push notifications, enhancing customer interaction, and their next visit will be personalized to display their previously calculated estimated monthly loan payments and special offers based on their needs.

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[IMG: Credit Card Mobile]

[H3] Credit Card Journey

Based on their HCL CDP profile, the customer receives a call from the call center with personalized travel credit card offers. The customer shows interest but does not follow through with the application. After the call, the customer profile is updated and the customer is prompted with personalized messages including email, social media ads or SMS, demonstrating how businesses can manage customer data to enhance engagement and conversion rates.

[IMG: Offline to Online Journey]

[IMG: Offline to Online Journey mobile]

[H3] Offline to Online Journey

All along their journey, the HCL CDP customer profile is enriched and activated with engagement behaviors. The customer enquires about cash-back credit cards while visiting their branch for a follow-up appointment. Marketers manage customer data to ensure that they are then targeted online via their preferred channels with cash-back offers.

[H2] Frequently Asked Questions

[H3] What is a Customer data platform (CDP)?

CDPs are sophisticated tools that collect customer data from multiple sources in a single application. This is a single ‘source of truth’ that enables the continual management and sharing of customer data across a company’s technology infrastructure. By providing a unified view of each customer, CDPs empower organizations to deliver even more effective and efficient marketing campaigns and excel in delivering customized customer value propositions.This holistic perspective goes beyond simple demographic data and includes things we’ve come to label as ‘digital body language.’ Studying the way customers navigate the site and interact with products or services, it is possible to estimate their interest or acquisition intentions. CDPs collect these signals and apply insights to the customer journey for decision-making and better engagement.

[H3] What is the difference between CDP, CRM, and DMP?

Customer data management tools like CDPs, CRMs, and DMPs serve distinct purposes:
CRMs serve as the central hub for customer data, consolidating information from various sources, primarily first-party data. This includes data related to customer behaviors, transactions, and demographics.
DMPs primarily focus on aggregating large volumes of depersonalized third-party data, which are mainly used for audience targeting and delivering marketing messages. They are also utilized to identify customer interactions, enhance sales processes, and improve customer service.
CDPs stand out due to their real-time data processing capabilities and support for cross-channel marketing. This enables companies to deliver hyper-personalized experiences across various channels, such as social media and mobile apps, ensuring seamless customer journeys that drive conversions.

[H3] What is the difference between a CDP and Marketing Automation?

A Customer Data Platform (CDP) focuses on integrating, storing, and managing customer data across an organization, consolidating information from various sources to create a unified customer view. This comprehensive perspective enables organizations to better understand their customers. On the other hand, Marketing Automation specializes in automating marketing tasks and campaigns across multiple channels, such as email and social media. For example, it leverages customer data provided by the CDP to enhance campaign efficiency. Essentially, the CDP provides the fuel (data), while Marketing Automation delivers the horsepower (execution) of marketing initiatives.

[H3] What is a Composable CDP?

A Composable CDP is a modern approach to customer data management that moves beyond the limitations of traditional CDPs. Unlike the all-in-one model, which requires users to rely on a unified toolkit, a Composable CDP allows organizations to select the best tools for data ingestion, transformation, storage, and activation. This flexible architecture offers greater scalability, extensibility, and adaptability, enabling businesses to respond swiftly to changing requirements and integrate new technologies seamlessly. By choosing the most suitable tools for specific tasks, organizations can enhance data quality, reduce the risk of vendor lock-

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[H1] HCLSoftware’s Business and Industry Applications
Companies need a right partner to have comprehensive view of each customer across channels to power the marketing, e-commerce and post-sales experience, enabling the unification of customer data across all touchpoints to create enriched, real-time, and personalized customer engagements powered by AI.
Contact Us

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[H2]
Driving Operational Excellence with HCLSoftware Business Applications & Industry Software

[IMG: digital transformation strategy]

video 3:37
Tech-Backed Digital Transformation Empowering Memorable Customer Experiences

[H2]
Driving Operational Excellence with HCLSoftware Business Applications & Industry Software

[H3]

In today's dynamic business environment, it's essential to have the right partner to drive operations and growth. HCLSoftware offers robust applications to enhance organizational efficiency.
Our Solutions Include:
Marketing: Drive operational efficiencies while enhancing marketing performance with HCLSoftware’s comprehensive suite of MarTech solutions.
E-Commerce: Optimize your commerce operations and deliver superior customer experiences.
Behavioral Insights: Leverage real-time analytics of user behavior to uncover actionable data insights.
Post-Sales: Boost loyalty and repurchase rates of your parts, services and subscriptions by streamlining your value chain and gaining customer insights.
See how

[H2]
Innovate with Confidence
Explore products designed to amplify your strengths and propel your business forward. Each solution is crafted to meet your unique needs and drive your success.

HCL Commerce+ is highly renowned by analysts and enterprise e-commerce businesses for our comprehensive capabilities, helping you adapt quickly to changing customer preferences and ever-increasing expectations.
Whether your primary focus is B2B, B2C, B2B2C or D2C - or all at the same time - HCL Commerce+ enables you to pursue ever-changing business needs by leveraging our agile, flexible solution to help you sell more.

Learn more

[H3] Capabilities :

[H4] Comprehensive Solution
Take advantage of the richest set of capabilities for B2B, B2C, B2B2C and D2C, all integrated seamlessly into a single, proven solution.

[H4] Simplify Your Commerce Operations
Focus on growing your business as your commerce experts manage your commerce business in the cloud.

[H4] Easy to Consume
Unlock revenue growth with a composable AI-infused commerce solution enabled by a predictable pricing model.

Transform your marketing strategy with our cloud-native HCL Customer Data Platform. Gain a comprehensive view of your customers by collecting, unifying, and activating your data. Then, create real-time, omnichannel campaigns that resonate with your audience. Optimize your marketing ROI targeting the right audience with relevant and consistent customer engagement.

Learn more

[H3] Capabilities :

[H4] Transparent AI
Leverage pre-existing predictive and Gen AI Learning models or create your own, fine-tune them to fit your needs, and optimize your customer engagement.

[H4] Real-Time Activation
Optimize your campaigns in real-time by using incoming customer data to take action and make improvements.

[H4] Marketing Operations Optimization
Leverage your existing MarTech investments, seamlessly and quickly deploy on the cloud of your choice at scale.

HCL Unica is an end-to-end marketing solution powered by our customer data platform, HCL Detect and AI enables businesses to drive rich, real-time personalization through deeper Customer 360 insights and transparent AI to plan, execute, and analyze omnichannel campaigns with unmatched precision at unparalleled scale.
For digital marketers and CMOs, HCL Unica provides the tools to enhance customer engagement, boost conversion rates, and maximize ROI.

Learn more

[H3] Capabilities :

[H4] Effective Customer Journeys
Gain a deep understanding of customer journeys and preferences using predictive analytics models. Tailor your marketing campaigns and increase revenue.

[H4] Generative AI for Seamless Automation
Reduce cost by automating repetitive tasks to focus on strategic initiatives and creative campaigns.

[H4] Precise Segmentation
Build and target the customers that will make your strategy successful and optimize your marketing efforts.

Pre-configured with your industry's best practices, HCL Aftermarket Cloud manages your entire aftermarket and advanced service lifecycle operations, helping you achieve your aspirational goals faster and de-risk digital transformation.

Learn more

[H3] Capabilities :

[H4] Dealer Management System
Crafted to run every dealership effectively, DMS helps collaborate with your value chain and run your entire business to plan, execute and monitor spare parts, services and sales in real-time.

[H4] Commerce for Manufacturing
Rule your commerce to seize the parts aftermarket in its entirety. Help order the right parts, optimize fulfillments, sell subscriptions and serve customers wherever they are.

[H4] Aftermarket Specialty Apps
Take advantage of plug-and-play specialty apps like remanufacturing, field service management and more that integrate essentials to your disparate IT systems to drive customer centricity and help grow your aftermarket.

HCL Discover offers comprehensive insights into the online user journey. It allows businesses to monitor user actions in real time and optimize their websites for improved performance. This tool helps identify user behavior patterns, detect issues, and implement changes swiftly, enhancing the overall user experience and driving better business outcomes.

Learn more

[H3] Capabilities :

[H4] Real-Time Monitoring
HCL Discover allows businesses to track user behavior in real-time, swiftly identifying trends and bottlenecks for immediate action.

[H4] Comprehensive Behavioral Insights
With HCL Discover, you can gain valuable insights into how users interact with the site, improving navigation and enhancing the overall user experience.

[H4] Rapid Issue Resolution
Act on insights from HCL Discover quickly to resolve issues and enhance user journeys, ensuring a smooth and engaging online experience.

Reach out to HCLSoftware today to discover more about our exciting digital experience products
Talk to an expert

[H2] Find the Right Solution for Your Needs

Identify your business challenges and discover tailored solutions from HCLSoftware.

[IMG: Struggling to Boost Sales Efficiency?]

[H3] Struggling to Boost Sales Efficiency?

HCL Commerce+ Boost your B2B, B2C, B2B2C, and D2C business with HCL Commerce+'s rich capabilities and simplified processes, designed to help you sell more, faster.

[IMG: Exploring Aftermarket-Led Growth Opportunities?]

[H3] Exploring Aftermarket-Led Growth Opportunities?

Aftermarket business has changed significantly for manufacturing companies across industries; and if skillfully managed with the right technology partner, it can help drive efficiencies, revenue and loyalty across all service and sales channels.

[IMG: Looking to Optimize Your Marketing ROI in a Complex Environment?]

[H3] Looking to Optimize Your Marketing ROI in a Complex Environment?

HCL Unica, CDP, and Discover power end-to-end omnichannel customer engagement. With advanced AI capabilities, they enable marketers to take control and leverage their customer data, deploy personalized initiatives, and gain deeper audience insights.

[IMG: HCL Discover]

[H3] HCL Discover

Want Deeper Visibility Into The User Experience Understand how your users navigate through their online journey by using session replay to visualize their actual experience

[H2] Statistical Highlights of Our Products
Our customers lean on us for the latest trends and the newest features to drive innovation and maximize their profitability.
Read customer stories

[IMG: Cybersecurity-statistical highlights of our solutions]

[H5] $270B+
client revenues

[H5] 135%
increase in revenue

[H5] 88%
increase in online sales

[H5] 29%
faster page load

[H2] Statistical Highlights of Our Products
Want To Maximize Aftermarket-Led Growth Opportunities Gain visibility into your internal parts and service operations, dealer-led service and sales and commerce-led demands while optimizing cycle times and growing repurchase rates of parts, services and subscriptions. HCL Aftermarket Cloud delivers tangible daily results for diverse asset-centric industries and use-cases, reducing costs, increasing profits and margins, and so much more.

[IMG: Cybersecurity-statistical highlights of our solutions]

[H5] 15%
aftermarket KPI improvements across all dealerships

[H5] 80%
time saved in spare parts shopping

[H5] 22%
you increase in remanufacturing production

[H5] 125%
increase in asset uptime

[H2] Statistical Highlights of Our Products
HCL Unica is a cloud native, fully integrated enterprise marketing automation platform that provides precision marketing at scale

[IMG: Cybersecurity-statistical highlights of our solutions]

[H5] 17-week
reduction in campaign cycle times

[H5] 3x
increase in customer responses

[H5] 35%
overall ROI

[H5] 20%
increase in operating profit

[H5] 2x
new reward zone membership in three months

[H5] 82%
reduction in campaign cycle time

HCL Commerce+

HCL Aftermarket Cloud

HCL Unica

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[H2] Awards and Recognition

Gartner® Magic Quadrant™
[H3] HCLSoftware named a challenger in the 2023 Gartner® Magic Quadrant™ for digital commerce

Learn more

Paradigm B2B
[H3] HCLSoftware awarded 12 out of 12 medals in the 2024 Paradigm B2B Combine Report

Learn more

SPARK Matrix™
[H3] HCL Unica named Leader: 2023 Quadrant Spark Matrix™ for Multichannel Marketing Hub

Learn more

The Forrester Wave™
[H3] HCL Unica Named STRONG PERFORMER in Forrester Enterprise Marketing Suites, Q3 2022

The Forrester Wave™
[H3] Unica is on the move! In our first-ever inclusion in the Forrester EMS wave, Unica has secured the #2 position as a Strong Performer.

See more

[H2] Essential Resources for Business Growth

[IMG: HCL Unica Interact Essential in BMO’s Omnichannel Marketing Strategy]

Case study

[H3]
HCL Unica Interact Essential in BMO’s Omnichannel Marketing Strategy

HCL Unica Interact enhances personally tailored customer experience in BMO’s omnichannel marketing strategy.

Read case study

[IMG: HCLSoftware Powers Precision Marketing at Scale for the European Cricket Network]

Case study

[H3]
HCLSoftware Powers Precision Marketing at Scale for the European Cricket Network

See how HCLSoftware and The European Cricket Network (ECN) powered fan engagement beyond the onsite game day experience.

Read case study

[IMG: Turk Telecom Personalized Campaigns and Offers for 40M Subscribers with Unica]

Case study

[H3]
Turk Telecom Personalized Campaigns and Offers for 40M Subscribers with Unica

Turk Telecom has the ability to personalize campaigns and customer offers for 40M subscribers across 30 different channels by three different business units with a single Unica marketing system.

Read case study

[IMG: HCL Aftermarket Cloud Solutions Saving Companies Millions]

Case study

[H3]
HCL Aftermarket Cloud Solutions Saving Companies Millions

Removal of manual processes and embracing HCL Aftermarket Cloud’s asset management capabilities saved a European vehicle manufacturer millions.

Read case study

[IMG: HCL Aftermarket Cloud Digital Catalog Revamps Leading Bus Manufacturers Legacy System]

Case study

[H3]
HCL Aftermarket Cloud Digital Catalog Revamps Leading Bus Manufacturers Legacy System

Bus manufacturing is a niche segment with a handful of players with proven capabilities leading the race.

Read case study

[IMG: HCL Discover: Mastering Campaign Performance with Behavioral Analytics]

Case study

[H3]
HCL Discover: Mastering Campaign Performance with Behavioral Analytics

A global leader in engineering and tech is using behavior analytics to better understand customers by analyzing digital patterns and trends in human and system behavior.

Read case study

[IMG: Pandemic Inspires Dportenis’ E-Commerce Evolution and Digital Sales Process]

Case study

[H3]
Pandemic Inspires Dportenis’ E-Commerce Evolution and Digital Sales Process

HCL Commerce+ innovates Dportenis’ e-commerce platform.

Read case study

[IMG: Var Group and Idroexpert Transform Their Customer Experience and B2B Business With HCL Commerce Cloud]

Case study

[H3]
Var Group and Idroexpert Transform Their Customer Experience and B2B Business With HCL Commerce+

Idroexpert uploaded in a short time over 500,000 items divided into 4 stores; a volume of data that only an innovative platform like HCL Commerce+ could index and manage in a fast and efficient way.

Read case study

[IMG: Iperceramica Drives International Growth With Responsive, High-Quality E-Commerce Experiences With HCL Commerce]

Case study

[H3]
Iperceramica Drives International Growth With Responsive, High-Quality E-Commerce Experiences With HCL Commerce+

Iperceramica worked with Adiacent, experienced by Var Group Net to deploy an e-commerce store based on HCL Commerce+ and integrated with its back-office systems for order fulfilment.

Read case study

See all case studies >

[H2] Resources

Identify your business challenges and discover tailored solutions from HCLSoftware.

[IMG: HCL Aftermarket Cloud Newsletter]

Newsletter

[H3]
HCL Aftermarket Cloud Newsletter – get the latest, straight to your inbox

Learn more

[IMG: HCL Commerce Cloud Scores 12 out of 12 Medals in the 2024 Paradigm B2B Combine Reports - again]

Blog

[H3]
HCL Commerce Cloud Scores 12 out of 12 Medals in the 2024 Paradigm B2B Combine Reports - again

Read blog

[IMG: powerup billion dollar business]

Insight

[H3]
Want