Training Example: KISSmetrics – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H1] The Analytics Platform That Tells You What Actually Drives Revenue
Your data lives in analytics tools, ad platforms, CRMs, spreadsheets, and internal systems. KISSmetrics connects it all into one clear picture.
[IMG: Dave Chaffey]
“Google Analytics didn't let me make actionable decisions.”Dave ChaffeyStart Your 7-Day Free TrialBook a DemoTrusted since 2008 by 10,000+ growth teams
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Stripe
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PayPal
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Coinbase
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Microsoft
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HubSpot
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Mailchimp
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Zapier
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Intercom
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Calendly
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Shopify
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Nike
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Etsy
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Airbnb
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DoorDash
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Lyft
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Reddit
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Salesforce
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Zendesk
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Headspace
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Duolingo
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Udemy
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Spotify
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GitHub
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Miro
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Amazon
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Unbounce
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Optimizely
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Stripe
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PayPal
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Coinbase
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Intuit
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Microsoft
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HubSpot
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Mailchimp
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Zapier
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Intercom
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Calendly
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Shopify
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Nike
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Etsy
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Airbnb
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DoorDash
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Lyft
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Reddit
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Salesforce
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Zendesk
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DocuSign
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Headspace
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Duolingo
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Udemy
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Spotify
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GitHub
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Miro
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Amazon
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Unbounce
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Optimizely
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Stripe
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PayPal
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Coinbase
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Intuit
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Microsoft
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HubSpot
[IMG: Mailchimp]
Mailchimp
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Zapier
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Intercom
[IMG: Calendly]
Calendly
[IMG: Shopify]
Shopify
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Nike
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Etsy
[IMG: Airbnb]
Airbnb
[IMG: DoorDash]
DoorDash
[IMG: Lyft]
Lyft
[IMG: Reddit]
Reddit
[IMG: Salesforce]
Salesforce
[IMG: Zendesk]
Zendesk
[IMG: DocuSign]
DocuSign
[IMG: Headspace]
Headspace
[IMG: Duolingo]
Duolingo
[IMG: Udemy]
Udemy
[IMG: Spotify]
Spotify
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GitHub
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Miro
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Amazon
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Unbounce
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OptimizelySee it in action
[H2] All your tools. One complete picture.
Connect your existing stack. See the full customer journey in one place.
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Complete customer journeysFrom first ad click to repeat purchaseReal revenue attributionKnow which channels drive LTVActionable segmentsAuto-group users, push to any toolBetter ROAS & LTVCut waste, scale what converts
[H2] The KISSmetrics effect
Simple analytics, real results. Since 2008, over 10,000 growth teams have used KISSmetrics to understand their users and grow revenue.
[H3] 120% increase in monthly revenue
Smart Insights replaced guesswork with actionable data“Google Analytics didn't let me make actionable decisions, so I tried Kissmetrics. The result transformed our monthly revenue.”
[IMG: Dave Chaffey]
Dave ChaffeyCEO, Smart Insights
[H2] Built for every industry
See how teams in your industry use KISSmetrics to solve their specific challenges.
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+ more
[H3] E-commerce
Understand every step of the customer journey - from first click to repeat purchase.See E-commerce stories
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+ more
[H3] SaaS
Understand your users from signup to expansion - and everywhere in between.See SaaS stories
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+ more
[H3] EdTech
Understand what makes learners successful - from enrollment to certification.See EdTech stories
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+ more
[H3] Marketplaces
Understand both sides of your marketplace - buyers and sellers, supply and demand.See Marketplaces stories
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+ more
[H3] Sales-Led
Understand the full journey from first touch to signed contract.See Sales-Led stories
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+ more
[H3] Fintech
Understand every step from app download to first transaction - and beyond.See Fintech storiesPlatform Deep Dive
[H2] Everything you need to grow
Six powerful capabilities, one unified platform. Scroll through each to see how KISSmetrics works.01PERSON-LEVEL TRACKING
[H3] See every user, not just sessions
Track individuals across devices and sessions. See complete user journeys from first touch to conversion.Identify your highest-value users and what they have in commonSee the exact path each customer takes before convertingUnderstand cross-device behavior without losing the threadExplore Trackingapp.kissmetrics.io
[IMG: Person profile showing complete user journey]
029 POWERFUL REPORT TYPES
[H3] Get answers in minutes, not days
Why are users churning? Where is the funnel leaking? Pick a report, get a clear answer. No analyst required.Find and fix funnel leaks that cost you revenue every dayProve which marketing channels deliver real ROISpot churn patterns before they become a problemExplore Typesapp.kissmetrics.io
[IMG: Funnel report showing conversion drop-offs]
03DYNAMIC POPULATIONS
[H3] Stop marketing to everyone the same way
Automatically group users by what they do: power users, at-risk accounts, high-LTV buyers. Target each differently.Increase conversion rates by targeting the right users with the right messageCatch at-risk accounts before they churnExport segments to ad platforms, email tools, or your CRMExplore Populationsapp.kissmetrics.io
[IMG: Population segments with behavioral filters]
04FLEXIBLE ATTRIBUTION
[H3] Know what actually drives revenue
First-touch, last-touch, or multi-touch. See which channels drive revenue, not just traffic.Stop wasting budget on channels that drive clicks but not revenueUnderstand the true cost of acquiring a customer across all touchpointsMake data-backed decisions on where to invest your next dollarExplore Attributionapp.kissmetrics.io
[IMG: Revenue report showing channel attribution]
05NATIVE CAMPAIGNS
[H3] Recover revenue on autopilot
Abandoned cart? Trigger a recovery email. User going cold? Re-engage automatically. Set it once, let it run.Recover abandoned carts and lost trials without lifting a fingerReduce churn with automated re-engagement at exactly the right momentTie every email directly to revenue so you know what worksExplore Campaignsapp.kissmetrics.io
[IMG: Campaign results showing open rates and revenue]
06WORKFLOW INTEGRATIONS
[H3] Your tools already work. Now make them work together.
Sync with Stripe, HubSpot, Shopify, Slack, and 50+ tools. One setup, always in sync.Eliminate manual data exports and CSV uploads between toolsKeep your CRM, ad platforms, and email tools always up to dateSet up once and let data flow automatically across your entire stackExplore Integrationsapp.kissmetrics.io
[IMG: Integration connections with popular tools]
[H2] How do I start using KISSmetrics for my business?
Four simple steps. Every plan includes a 1-hour onboarding call to help you get set up right.01
[H3] Connect Your Data
Add our lightweight script or use our API. Start tracking events in minutes, not days.02
[H3] Track What Matters
Define the events and properties that map to your business model. We help you focus on signal, not noise.03
[H3] Get Answers
Use reports to understand user behavior, identify drop-offs, and see what drives conversions.04
[H3] Take Action
Build segments, trigger campaigns, and push data to your other tools. Analytics that actually does something.Self-Serve
[H3] Start Your 7-Day Free Trial
500K events/mo included1-hour onboarding callStart for just $1Guaranteed price for first 2 monthsStart Free TrialAccelerator
[H3] Need help setting up or migrating?
Switching from GA4, Mixpanel, or Amplitude? Our experts handle the full migration, custom schema design, and team training so nothing gets lost.Explore Accelerator“Where are users dropping off in my funnel?”→ Funnel Report“Which marketing channels drive actual revenue?”→ Revenue Report“Why are users churning after 30 days?”→ Cohort Report“What paths do converting users take?”→ Path Report“Who are my most valuable customers?”→ Populations“Can I recover abandoned carts automatically?”→ CampaignsLearn our analytics methodology
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[H2] Ready to stop guessing and start growing?
Free to start. 1-hour onboarding call included. Cancel anytime.Start Your 7-Day Free TrialView Pricing

Book a Demo
[H1] See what actually drives your revenue
Get a personalized walkthrough. We'll show you how KISSmetrics connects your scattered data into one clear picture, so you can stop guessing and start growing.See how person-level tracking works for your use caseGet a custom walkthrough of funnels, cohorts, and revenue reportsLearn how teams like yours use KISSmetrics to grow revenueAsk questions about implementation, integrations, and migrationTrusted since 2008 by teams at Microsoft, Spotify, Mailchimp, and 10,000+ more.
[H2] Questions we hear on every call
Answers to the most common things teams ask before getting started.What happens during the demo?A 30-minute session with an analytics specialist. We learn about your business model and key metrics, then walk through KISSmetrics using scenarios relevant to your industry.How is KISSmetrics different from Google Analytics?GA tracks sessions. KISSmetrics tracks people. You see complete individual journeys across devices and sessions, with real revenue attribution instead of sampled, session-based data.How long does implementation take?Basic setup takes about an hour with our script or GTM integration. Every plan includes a 1-hour onboarding call to configure the right tracking schema for your business.Do I need engineering resources to get started?Not necessarily. Many teams use our no-code GTM setup. For custom event tracking, a developer can help, but our onboarding team guides you through it either way.Will this replace my existing analytics tools?KISSmetrics runs alongside your current tools. Keep GA4, your CRM, and everything else. We connect to your existing stack rather than replacing it.What integrations do you support?HubSpot, Salesforce, Shopify, Stripe, Segment, Mailchimp, Zapier, and 50+ more. We also have a full API for custom integrations and work with your existing GTM setup.Can you handle cross-platform attribution?Yes. We track UTM parameters and support first-touch, last-touch, and multi-touch models. Connect revenue back to the channels that drive it, across Google, Meta, LinkedIn, and more.What results can I expect?Teams typically identify funnel bottlenecks, discover underperforming campaigns, and find high-value segments within the first 30 days. The 2-month price guarantee gives you time to measure real impact.What about GDPR and data privacy?KISSmetrics is built with privacy in mind. We support consent management, data deletion requests, and compliance with GDPR and CCPA requirements.What happens after the demo?If it is a fit, we schedule your complimentary 1-hour onboarding call where we set everything up together. No pressure, no hard sell.Is there a free trial?Yes. Start a free trial anytime without a demo. Full platform access, no feature gating. $99/month after the trial with a guaranteed price for your first 2 months.Not ready for a call? Start your free trial and explore on your own.

The Analytics Platform That Tells You What Actually Drives Revenue
[H1] Simple, Transparent Pricing
Start your 7-day free trial. Scale as you grow. 1-hour onboarding call included.Most Popular
[H2] Core
$99/monthGuaranteed price for your first 2 months*User-level tracking500,000 events/month includedUnlimited users & seats9 report typesFlexible attribution30+ integrations & full API accessNative email campaignsSupported implementationStart Your 7-Day Free Trial*Guaranteed price in the first 2 months of using the toolNeed more events? Talk to us →Book a Demo
[H2] Need help getting started?
Book a demo if you're:Migrating from GA4, Mixpanel, or AmplitudeNeed a custom tracking schema for your businessHigh event volume or complex implementationWant to see the platform in action before committingNeed hands-on help getting your team up to speedWant to connect your CRM, ad platforms, or other tools to KISSmetricsBook a Demo
[H3] Estimate your plan
Drag the slider to see indicative pricing at your event volume. The more you track, the less you pay per event.500K2M5M10M500K events / month$99/mo~$0.000198 per eventCost per event decreases as volume growsPrices are indicative. Most companies get better rates after a conversation. Talk to us →
[H3] 2-Month Price Guarantee
Your price is locked for the first two months after your trial, regardless of how many events you track. Focus on understanding your data without worrying about unexpected costs.After the onboarding period, we'll work with you to find the right plan based on your actual volume. No surprises, just a plan that fits.
[H2] Questions about pricing?
Our pricing scales with your event volume. Talk to us about custom enterprise pricing or high-volume plans.Start Your 7-Day Free TrialContact Sales

PRODUCT / POPULATIONS
[H1] Build Cohorts That Matter
Segment your users by behavior, properties, or any criteria you define. Understand who your users really are and how different groups behave.Start Your 7-Day Free Trial
[IMG: Populations dashboard showing active segments with counts and filters]
[H2] Why Cohort Building Matters
Aggregate data hides the story. Segments reveal it.1
[H3] Not All Users Are the Same
Your power users behave differently than casual visitors. Enterprise customers have different needs than SMBs. Populations let you see these differences clearly.2
[H3] Target the Right People
Stop sending the same message to everyone. Build cohorts based on behavior and properties, then export them for targeted campaigns that actually convert.3
[H3] Watch Segments Grow Over Time
Track how your key populations evolve. Are your power users growing? Is your at-risk segment shrinking? Know where your business is heading.
[H2] How Populations Work
Build segments in clicks, not code.
[H3] Flexible Condition Builder
Create segments using any combination of events and properties. "Did X at least 3 times in the last 30 days" - build any criteria you need.
[H3] Populations Dashboard
See all your segments in one centralized view. Active populations update every 24 hours, with real-time data when you drill in.
[H3] Growth Visualization
Track up to five populations on the same graph. See how your key segments grow or shrink over time - identify trends before they impact revenue.
[H3] Color-Coded Filters
Organize populations by business function with custom color tags. Keep your segments organized as your analytics mature.
[H3] Suggested Populations
Get smart recommendations for segments you should be tracking. Kickstart your cohort analysis with proven starting points.
[H3] Export for Action
Export any population as a CSV for email campaigns, ad targeting, or CRM sync. Turn insights into action instantly.
[IMG: Compare two populations side by side]
[H2] Compare Populations Side by Side
Understand how different user segments stack up against each other. Compare behaviors, engagement, and conversion across any populations you define.See exactly where segments diverge - whether it's feature adoption, retention, or revenue contribution - so you can prioritize the right actions for each group.
[H2] Build a Population in Seconds
Creating a cohort is as simple as describing who you want to find. Use our visual condition builder to define your criteria without writing any code.Example condition:Has done event"Visited Site"at least1 timein the last30 days→ Returns all people who visited your site in the last month
[IMG: Visual condition builder for creating population segments]
[H2] Watch Your Segments Evolve
Track how your key populations grow or shrink over time. Spot trends early and understand whether your efforts are moving the needle.Are your power users growing? Is your at-risk segment shrinking? Population trends give you the answer at a glance.
[IMG: Population trend showing segment growth over time]
[H2] Populations You Should Be Tracking
Get inspired by common cohorts that drive business insights.
[H3] Power Users
Logged in at least 10 times in the last 30 daysIdentify advocates, gather feedback, reduce churn risk
[H3] Trial At Risk
Started trial but haven't completed core actionTrigger onboarding emails, offer help, improve activation
[H3] High-Value Customers
Revenue > $1,000 AND active in last 7 daysVIP support, upsell opportunities, retention focus
[H3] Churned Last Month
Cancelled subscription in last 30 daysWin-back campaigns, exit surveys, churn analysis
[H3] Enterprise Accounts
Plan Type = "Enterprise" AND Team Size > 10Account management, feature adoption, expansion revenue
[H3] Mobile-Only Users
Device = "Mobile" AND never used desktopMobile experience optimization, push notification strategy
[IMG: Push populations to HubSpot and other tools]
[H2] Push Segments to Your Tools
Connect your populations to HubSpot, Salesforce, and more. Automatically sync segments so your marketing and sales teams always have the latest data.See Customer StoriesDocumentationPopulations Docs →Inside Populations →API Reference →
[H2] Start segmenting your users today
Free to start. Build your first cohort in minutes.Start Your 7-Day Free TrialExplore Reports →