Training Example: Akismet – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Unclear / Mixed / Unclassifiable Industry
Generic Claims: trusted by leading companies, proven track record, the best in the industry, results that speak for themselves…
Red Flags: no verifiable business identity or registration, claims expertise in unrelated fields simultaneously, stock photography throughout, no physical address or contact phone number…
Semantic Drift Patterns: homepage makes grand claims but sub-pages are thin on detail, positioning suggests specialist but services are generic, hero section is ambitious but content does not support it, multiple service areas with no depth in any single one…
Proof Expectations: named clients or customers with verifiable identity, specific results with numbers, dates, and context, verifiable team credentials and professional backgrounds, third-party reviews on independent platforms…

Akismet

(https://akismet.com) 📸 Data Snapshot: June 20, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Akismet – Spam Protection for Websites (https://akismet.com)
Title

Akismet – Spam Protection for Websites

Meta

Say goodbye to spam with Akismet – the ultimate spam protection used by millions of websites. Sign up today and never worry about spam again!

H1 Spam shall not pass.
H2 Never waste time on spam again.
H2 Never lose money on spam attacks again.
H2 Bring in more leads, sales, and revenue.
H2 Sleep well,security team.
H2 An API so flexible it’s basically double-jointed.
H2 Try Akismet today.
H2 Product
H2 Resources
H2 Developers
H2 Legal
H3 20 hours per month
H3 3.6% of annual revenue
H3 +3.2%
H3 99.99%
H4 Your whole team.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Pricing – Akismet (https://akismet.com/pricing/)
Title

Pricing – Akismet

Meta

Spam Protection for Websites

H1 Personal
H2 Personal use
H2 Commercial use
H2 Large organizations
H2 Choosing a plan
H2 Product
H2 Resources
H2 Developers
H2 Legal
H3 What’s a spam check?
H3 Not sure how many spam checks you’ll need?
NAV_HEADER_HEADING_REPEATED_FOOTER Blog – Akismet (https://akismet.com/blog/)
Title

Blog – Akismet

Meta

Spam Protection for Websites

H2 Product
H2 Resources
H2 Developers
H2 Legal
H3 Introducing the official Akismet PHP SDK
H3 Introducing the official Akismet Drupal module
H3 Akismet v5.7: ready for Abilities and Connectors
H3 Version 5.6 of the Akismet WordPress plugin is available now
H3 Happy 20th Birthday Akismet
H3 Version 5.5 of the Akismet WordPress plugin is available now
H3 reCAPTCHA not stopping spam? Here’s the perfect alternative
H3 Version 5.4 of the Akismet WordPress plugin is available now
H3 Version 5.3.6 of the Akismet WordPress plugin is available now
H3 How to Collect Emails from Website Visitors (for Email Marketing)
H4 Moderation Queue · The official Akismet blog
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Developer Documentation – Akismet (https://akismet.com/developers/)
Title

Developer Documentation – Akismet

Meta

Spam Protection for Websites

H1 Akismet API
H2 Akismet for Developers
H2 Product
H2 Resources
H2 Developers
H2 Legal
H4 Explore plugins and platforms
H4 Download a language library
H4 Get in touch with us
H4 About the API
H4 OpenAPI
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://akismet.com) Akismet – Spam Protection for Websites
[IMG: The Akismet logo.]
[H1] Spam shall not pass.
Akismet’s next generation machine learning filters out comment, form, and text spam with 99.99% accuracy, so you never have to worry about it again. Seriously, never worry about spam again.
Get started with Akismet

571,294,576,921
Blocked pieces of spam
100+ million
Websites protected by Akismet
99.99%
Spam detection accuracy

Trusted by some of the biggest companies in the world
What type of spam does Akismet block?
[H1] The whole can of spam.
Not just comment spam, or form submissions, or forum bots. Akismet analyzes any piece of user-submitted text to protect your site from all forms of attacks.
How does Akismet block spam?
[H1] Like a machine.With intelligence.
Powered by advanced machine learning, Akismet analyzes user-submissions in real time. Legit submissions are allowed through to your site, and spam is sent back to its basement.
Why choose Akismet?
[H2] Never waste time on spam again.
Manually reviewing comments, form submissions, and forums eats up time. Akismet’s automated filtering gives you that time back. And time is money.
[H3] 20 hours per month
The average time an Akismet user saves vs. manual filtering.
[H2] Never lose money on spam attacks again.
The cost of doing nothing is simply too risky when it comes to spam attacks. Akismet is the front line defense that protects your bottom line. That was a pretty fancy sentence, no?
[H3] 3.6% of annual revenue
How much, on average, automated bot attacks cost businesses each year.
[H2] Bring in more leads, sales, and revenue.
Akismet works behind the scenes – meaning you won’t be adding any friction to the user experience. You know, like asking someone to prove they’re not a robot.
[H3] +3.2%
Increase in average conversion rate by eliminating CAPTCHA.
[H2] Sleep well,security team.
Our advanced machine learning has learned from over 100 million sites while blocking over 500 billion pieces of spam, making Akismet the most accurate anti-spam solution available. This is great news for your CIO’s REM cycle.
[H3] 99.99%
Akismet’s accuracy score.
Who benefits from using Akismet?
[H4] Your whole team.
Marketing
Less friction on forms means more leads and sales.
Growth
Less spam means higher search rankings and more traffic.
Security
99.99% accuracy means less worry and more peace of mind.
Community
Less time moderating spam comments means more real engagement.
Sales
Less cleanup in the CRM means more time to close real opportunities.
Engineering
Less complexity means more connections with your existing tools.
Power to the devs
[H2] An API so flexible it’s basically double-jointed.
We took great care in making the Akismet API open, flexible, and easy-to-use for developers. Build Akismet into any application effortlessly. The possibilities are endless.
Read the docs
Enterprise-proven and ready
Custom solutions for Enterprise.
Working with some of the world’s largest companies, we know that bigger organizations have more complicated needs. That’s why our Enterprise solutions are customizable to your company’s requirements, no matter how complex.
Explore enterprise
[H2] Try Akismet today.
The most trusted solution for spam protection for small sites and large enterprises.
Get started with Akismet
3265 chars
SUB-PAGE (https://akismet.com/pricing/) Pricing – Akismet
[H2]
Personal use

[H1]
Personal

Spam protection for personal sites and blogs.

Name your price

Pay what you can

Get Personal

Spam protection

For personal sites

[H2]
Commercial use

[H1]
Pro

Most Popular

For professional or commercial sites and blogs.

£

8

.95

per month, billed yearly

Get Pro
Select your plan

500 spam calls/mo, up to 1 site

500 spam calls/mo, up to 1 site
£8.95 per month, billed yearly

1000 spam calls/mo, up to 2 sites
£17.90 per month, billed yearly

1500 spam calls/mo, up to 3 sites
£26.85 per month, billed yearly

2000 spam calls/mo, up to 4 sites
£35.80 per month, billed yearly

One site

For commercial sites

Email support

500 monthly spam checks

[H1]
Business

For large networks and multisite installations.

£

41

.95

per month, billed yearly

Get Business

Unlimited sites

For commercial sites

Priority email support

5000 monthly spam checks

[H2]
Large organizations

[H1]
Enterprise

Tailored spam protection solutions for large businesses.

Custom

Not sure which plan fits your needs?

Get a quote →

Customize Enterprise

Unlimited sites

Dedicated support

Custom spam check allowance

[H2]
Choosing a plan

[H3]
What’s a spam check?
A spam check (also called an API call) happens each time Akismet checks a comment, form submission, or other content for spam.

[H3]
Not sure how many spam checks you’ll need?
If your usage is hard to predict, don’t worry! Your spam protection keeps working even if you occasionally go over your monthly allowance, and our support team can help you pick or adjust your plan anytime.
1832 chars
SUB-PAGE (https://akismet.com/blog/) Blog – Akismet
[H4]
Moderation Queue · The official Akismet blog

[IMG: blog-image]

[H3] Introducing the official Akismet PHP SDK

by Derek Springer

[IMG: blog-image]

[H3] Introducing the official Akismet Drupal module

by Derek Springer

[IMG: blog-image]

[H3] Akismet v5.7: ready for Abilities and Connectors

by Chris Rosser ?

[IMG: blog-image]

[H3] Version 5.6 of the Akismet WordPress plugin is available now

by Christopher Finke

[IMG: blog-image]

[H3] Happy 20th Birthday Akismet

by Peter Westwood

[IMG: blog-image]

[H3] Version 5.5 of the Akismet WordPress plugin is available now

by Christopher Finke

[IMG: blog-image]

[H3] reCAPTCHA not stopping spam? Here’s the perfect alternative

by Jen Swisher

[IMG: blog-image]

[H3] Version 5.4 of the Akismet WordPress plugin is available now

by Christopher Finke

[IMG: blog-image]

[H3] Version 5.3.6 of the Akismet WordPress plugin is available now

by Christopher Finke

[IMG: blog-image]

[H3] How to Collect Emails from Website Visitors (for Email Marketing)

by Jen Swisher

Load More Posts
1190 chars
SUB-PAGE (https://akismet.com/developers/) Developer Documentation – Akismet
[H2] Akismet for Developers
Get rid of spam in your application. Use our API to access Akismet’s powerful spam detection.
[H1] Akismet API
Key verification
Authenticate your key before calling other methods
Comment check
Submit content for a thumbs up or down response
Submit spam
Send comments that should have been marked as spam
Submit ham
Submit false positives – real comments markedas spam
You can also keep track of the sites using your API key and monitor your API usage.
Not sure where to start? Read our getting started guide to get an overview of the Akismet API.
[H1] Explore more
[H4] Explore plugins and platforms
Want to use Akismet with a system or platform? There are Akismet plugins for many popular content management systems, forums, and more.
[H4] Download a language library
These libraries do all of the boring work for you, making it easier for you to focus on your app.
[H4] Get in touch with us
If you’re having trouble getting started (or just want to say hello!), we’re happy to help.
[H4] About the API
The Akismet API is open and alternative uses of it are encouraged. The WordPress plugin is GPL and fine for use as a reference.
[H4] OpenAPI
We publish an OpenAPI specification describing the Akismet API. You can use it to explore the endpoints or generate code to work with the API.
1315 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
6Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 3 0
/pricing/ 1 0
/blog/ 1 0
/developers/ 1 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/pricing/ — no schema detected (entity gap)
/blog/ — no schema detected (entity gap)
/developers/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Unclear / Mixed / Unclassifiable Industry
58.8 Avg BS

Based on 2385 businesses audited.

BS Detector

Unclear / Mixed / Unclassifiable Industry BS: Akismet (akismet.com)

https://akismet.com 📍 Industry: Unclear / Mixed / Unclassifiable Industry
37 BS / 100

Akismet is a high-substance technical utility that manages to back its creative marketing with impressive internal numbers, though it operates as a black box with zero external verification links. It successfully avoids the semantic drift common in SaaS, but stumbles on technical authority by neglecting structured data and third-party proof paths.

Info Density Power-words vs. Substance ratio.
12
40% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
10
50% BS
Commodity Fingerprint Detection of industry clichés/templates.
7
47% BS
Identity & Authority Expert verifiability & Schema depth.
8
53% BS

Implement Organization schema and Person schema for blog authors to bridge the authority gap. Replace generic references to the world’s largest companies with named, verified logos or linked case studies. Add outbound links to third-party review platforms like G2 or Trustpilot to validate the review_count of 3. Link the statistical claims regarding conversion rates and annual revenue costs to the original research sources.

The website perfectly aligns with the Cyber Security and SaaS industry. The content is exclusively focused on anti-spam technology, API integration, and protective filtering for web platforms.

“The score of 37 is driven by strong semantic coherence (0 points) and high specificity, which are offset by the total absence of structured data (8 points in Identity) and the lack of external proof links (10 points in Trust and Proof). The site occupies the Low BS range because it focuses on a specific, measurable utility rather than abstract consulting jargon.”

Verified Analysis Date: June 20, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation