Industry Context — Common BS Fingerprints in Unclear / Mixed / Unclassifiable Industry
Generic Claims:
trusted by leading companies, proven track record, the best in the industry, results that speak for themselves…
Red Flags:
no verifiable business identity or registration, claims expertise in unrelated fields simultaneously, stock photography throughout, no physical address or contact phone number…
Semantic Drift Patterns:
homepage makes grand claims but sub-pages are thin on detail, positioning suggests specialist but services are generic, hero section is ambitious but content does not support it, multiple service areas with no depth in any single one…
Proof Expectations:
named clients or customers with verifiable identity, specific results with numbers, dates, and context, verifiable team credentials and professional backgrounds, third-party reviews on independent platforms…
Crosbie Matthew Funeral Directors & Memorial Stone Specialists
(http://www.crosbiematthew.co.uk) 📸 Data Snapshot: May 22, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Crosbie Matthew Funeral Directors & Memorial Stone Specialists (http://www.crosbiematthew.co.uk)
Title
Crosbie Matthew Funeral Directors & Memorial Stone Specialists
Meta
Crosbie Matthew – a family owned, independent funeral directors in Fife with funeral homes in Kirkcaldy, Glenrothes & Dalgety Bay (Dunfermline) since 1939.
H1 Crosbie Matthew Funeral Directors & Memorial Stone Specialists
H2 Taking care of every detail in Fife and beyond since 1939
H3 Taking care of every detail
Kirkcaldy, Fife: 01592 640644
Glenrothes, Fife: 01592 751997
Dalgety Bay (Dunfermline), Fife: 01383 822121
Email: info@cmfunerals.co.uk
H3 Our Locations
H3 Services We Offer
H3 Why Choose Crosbie Matthew?
H3 Arranging a Funeral
H3 Funeral Planning
H3 Family Tributes & Donations
H3 Memorial Stones
H4 Funeral Arrangements
H4 Pre-Paid Funeral Plans
H4 Support & Guidance
NAV_HEADER_HEADING_REPEATED_BODY About Funeral Plans | Crosbie Matthew Funeral Directors (http://crosbiematthew.co.uk/what-is-a-funeral-plan/)
Title
About Funeral Plans | Crosbie Matthew Funeral Directors
Meta
A funeral plan is an easy way to arrange the funeral you want in advance. At Crosbie Matthew Funeral Directors we work in partnership with Golden Charter.
H1 What is a funeral plan ?
H3 Taking care of every detail
Kirkcaldy, Fife: 01592 640644
Glenrothes, Fife: 01592 751997
Dalgety Bay (Dunfermline), Fife: 01383 822121
Email: info@cmfunerals.co.uk
NAV_HEADER_HEADING_REPEATED_BODY About Crosbie Matthew Funeral Directors, Fife (http://crosbiematthew.co.uk/about-us/)
Title
About Crosbie Matthew Funeral Directors, Fife
Meta
Independent family owned business in Fife since 1939. We’re not a big chain, and don’t behave like one. Our service is caring and personal, tailored to your needs.
H1 About us
H3 Taking care of every detail
Kirkcaldy, Fife: 01592 640644
Glenrothes, Fife: 01592 751997
Dalgety Bay (Dunfermline), Fife: 01383 822121
Email: info@cmfunerals.co.uk
NAV_HEADER_HEADING_REPEATED_BODY Where To Start When Someone Dies | Crosbie Matthew (http://crosbiematthew.co.uk/where-to-start/)
Title
Where To Start When Someone Dies | Crosbie Matthew
Meta
Crosbie Matthew provides guidance on what to do when someone dies at home, in hospital, or unexpectedly, including how to register a death & manage next steps.
H1 Where to Start When Someone Dies
H3 Taking care of every detail
Kirkcaldy, Fife: 01592 640644
Glenrothes, Fife: 01592 751997
Dalgety Bay (Dunfermline), Fife: 01383 822121
Email: info@cmfunerals.co.uk
H3 What to do when someone dies at home?
H3 What to do when someone dies in hospital?
H3 What to do when someone dies suddenly or unexpectedly?
H3 Registering a death
H3 What to do after a death in Scotland
H3 How Crosbie Matthew Can Help
H3 Support for Bereaved Families
H3 Get in Touch
NAV_HEADER_HEADING_REPEATED_BODY Arranging A Funeral / Our Funeral Brochures (http://crosbiematthew.co.uk/our-brochures/)
Title
Arranging A Funeral / Our Funeral Brochures
Meta
There are a lot of options when arranging a funeral. We have a large selection of brochures available to download.
H1 Our Brochures
H2 Green Funerals
H2 Music
H2 Order of Service Sheets
H2 Service
H2 Taxis
H2 Vehicles
H2 Timing
H2 Burial or cremation?
H2 Catering
H2 Clothes
H2 Coffin
H2 Collections
H2 Conducting the service
H2 MuchLoved
H2 Floral Tributes
H3 Taking care of every detail
Kirkcaldy, Fife: 01592 640644
Glenrothes, Fife: 01592 751997
Dalgety Bay (Dunfermline), Fife: 01383 822121
Email: info@cmfunerals.co.uk
NAV_HEADER_HEADING_REPEATED_BODY Memorial Stones | Crosbie Matthew Funeral Directors | Fife (http://crosbiematthew.co.uk/memorials/)
Title
Memorial Stones | Crosbie Matthew Funeral Directors | Fife
Meta
We offer a variety of memorial shapes, colours & designs at our funeral homes. Each memorial is crafted from granite ensuring lasting beauty & resilience.
H1 Memorial Stones
H2 New Memorial Stones
H2 Existing Memorial Stones
H3 Taking care of every detail
Kirkcaldy, Fife: 01592 640644
Glenrothes, Fife: 01592 751997
Dalgety Bay (Dunfermline), Fife: 01383 822121
Email: info@cmfunerals.co.uk
H3 Added Inscriptions
H3 Re-paint Existing Letters
H3 Clean Stone
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (http://www.crosbiematthew.co.uk) Crosbie Matthew Funeral Directors & Memorial Stone Specialists
HomeSheila2026-04-29T10:11:49+01:00 [H1] Crosbie Matthew Funeral Directors & Memorial Stone Specialists [H2] Taking care of every detail in Fife and beyond since 1939 We are a family owned, independent funeral company in Fife with funeral homes in Kirkcaldy, Glenrothes and Dalgety Bay (Dunfermline). You are now able to buy or get a quote online for a pre-paid funeral plan. click here for our Cost calculatorclick here for our price list At Crosbie Matthew Funeral Directors, we have been providing thoughtful, compassionate funeral services across Fife since 1939. With funeral homes in Kirkcaldy, Glenrothes, and Dalgety Bay (Dunfermline), we are here to support you through every step of this sensitive time. Whether you’re looking for funeral arrangements, pre-paid funeral plans, or guidance on memorial stones, our experienced team is ready to assist. [H3] Our Locations We’re proud to offer local funeral homes in Kirkcaldy, Glenrothes, and Dalgety Bay (Dunfermline). Each is staffed with warm, approachable professionals dedicated to making you feel at ease. Kirkcaldy Funeral Home – 01592 640644 Glenrothes Funeral Home – 01592 751997 Dalgety Bay (Dunfermline) Funeral Home – 01383 822121 Where to start [IMG: Crosbie Matthew Funeral Directors Team Photo] [H3] Services We Offer [H4] Funeral Arrangements Planning a funeral can feel overwhelming during a difficult time. At Crosbie Matthew, we guide you through every decision with empathy and care. When choosing the perfect venue and service, our team will ensure your wishes are fulfilled. Coordinate all arrangements with sensitivity and professionalism. Assistance in selecting coffins, order of service sheets, and floral tributes. Support in organising family tributes and facilitating charitable donations. [H4] Pre-Paid Funeral Plans Planning ahead can relieve your loved ones of future financial stress while ensuring your wishes are met. Explore our customisable Crosbie Matthew Pre-Paid Funeral Plans, designed to give you full control and peace of mind. Protect your family from rising funeral costs. Flexible payment options tailored to your needs. Fully transparent and secure planning process. [H4] Support & Guidance We understand that saying goodbye is never easy. That’s why we are here around the clock to provide support and answer your questions. Whether you’re seeking grief resources or assistance in creating a meaningful farewell, our team is always ready to help. Access professional, compassionate advice at any time. Lean on our experience in navigating practical details. [H3] Why Choose Crosbie Matthew? From our family to yours, we are committed to offering a service built on care, respect, and meticulous attention to detail. Here’s why families across Fife trust Crosbie Matthew Funeral Directors: Family-Owned & Independent since 1939, ensuring a personal and heartfelt approach to every service. Expert funeral arrangements tailored to reflect the life of your loved one. Transparent pricing is available through our Cost Calculator and Price Lists. Specialist advice on pre-paid funeral plans, helping you secure peace of mind for the future. A range of memorial stones and keepsake items available in our funeral homes. You can count on us for guidance at any moment, whether you wish to discuss funeral services or need someone to talk to. We at Crosbie Matthew believe in celebrating lives with grace and dignity, offering unwavering support to families like yours. Whether you are planning ahead with a pre-paid funeral plan or paying tribute, we will guide you with empathy and expertise. Explore your options using our Cost Calculator, browse our Price List, or contact your nearest Crosbie Matthew Funeral Home for immediate assistance. Trust us to take care of every detail. [IMG: Crosbie Matthew Funeral Planning] [H3] Arranging a Funeral Find Out More [H3] Funeral Planning Find Out More [IMG: Funeral Notices] [H3] Family Tributes & Donations Find Out More [IMG: Crosbie Matthew Memorial Stones] [H3] Memorial Stones Find Out More
4058 chars
SUB-PAGE (http://crosbiematthew.co.uk/what-is-a-funeral-plan/) About Funeral Plans | Crosbie Matthew Funeral Directors
What is a funeral plan ?Sheila2026-02-17T11:29:38+00:00 [H1] What is a funeral plan ? A funeral plan is an easy way to arrange the funeral you want in advance. A plan allows you to specify your wishes and pay for the funeral director’s services included in your plan. As customers often tell us, that can bring peace of mind to you and your family. A plan from Golden Charter also includes an allowance towards third party costs. These are essential, non-funeral director services such as the cremation or burial fees, plus the minister or officiant’s fee to perform the service. At Crosbie Matthew, we work in partnership with Golden Charter to provide you with a simple way to plan ahead. As one of the UK’s largest funeral plan providers1, Golden Charter has helped nearly 1 million people to plan ahead2, so we’re completely confident in offering their plans to you. Everyone has different needs when it comes to funeral planning, so we make sure the plans we offer are as flexible as possible. When you get in touch, we’ll be happy to discuss your funeral requirements and tailor a plan to suit you. Rest assured a plan from Golden Charter is available to all UK residents regardless of age or state of health. A plan to suit your needs As an independently owned funeral director, we’ll take the time to understand your wishes and tailor a plan to suit you. We can discuss these at our premises or in your home, at a time that is convenient for you. If you’d prefer to discuss this over the phone or via email, we can assist with this too. You can tell us about any preferences you have in mind – the type of funeral you would like to have, hymns, music or any other personal touches – and we’ll make sure your plan takes these into account. What’s included in a pre-paid funeral plan? Our funeral director’s services will be covered in your funeral plan, which means our fees will be fixed at today’s prices and protected against rising costs. These services typically include: · Care of the deceased and preparations for family viewing if requested · Transportation of the deceased from the place of death to our premises, chapel of rest or other suitable location · Professional services and making arrangements for the funeral · Coffin or casket requested · Provision of funeral vehicles · Advice on the certification and registration of death and related documentation · Advice on bereavement counselling Although a pre-paid funeral plan can cover all of the services above, there are some additional third party costs to consider. These are the costs for essential, non-funeral director services required to carry out a cremation or burial which need to be paid at the time of the funeral. These costs are outside our control. Depending on the plan type chosen, a Golden Charter funeral plan can include a contribution towards some third party costs. They may include: · Crematorium fee · Minister or officiant’s fee · Cemetery fee: the opening of a new or existing lair for burial or interment of cremated remains Other third party costs that may be associated with a funeral include: · Church or other venue fees · Catering, floral tributes and newspaper announcements · Fees or organist or piper · Memorial headstone There will only be more to pay at the time of the funeral if the third party costs exceed the allowance when you buy your plan, or if the costs increase by more than the growth of your plan. However, even if prices rise in the future, you’ll have the reassurance of knowing there’ll be nothing more to pay for our funeral director’s services included in the plan once your plan is fully paid for – guaranteed. Payment options to suit you With a Golden Charter funeral plan, you can pay for your plan in several ways. Spread the cost or make a one-off payment – simply choose the one that’s right for you. We will provide you with the information you need to make an informed decision. The retail price of your funeral plan is representative of the equivalent cost of a funeral today plus an arrangement fee of £325 which is retained by Golden Charter to help cover the costs of setting up your plan. Your payments are held within the Golden Charter Trust. With almost £1.21 billion under management3, the Trust is operated by a Board of Trustees, completely independent of Golden Charter. Their role is to hold your payments and ensure that the funeral director services in your plan can be paid for at the time they are required – however far into the future that may be. For more information on how your payments are protected, please visit goldencharter.co.uk/faqs Looking after you as a customer As a Golden Charter plan holder, you’ll receive personalised plan documents, which include a summary of your plan, our details, your plan holder certificate and a personal membership card for you to carry in your purse or wallet. You can add a nominated representative to your plan if you wish to do so. Your nominated representative will receive a letter which will provide details of your plan and our details, as your chosen funeral director. They will have no authority to make changes to your plan. You’ll also receive a statement from Golden Charter every three years which will be sent via post. As your funeral director, we’ll hold full details of your funeral plan. When the time comes, one phone call is all it takes to activate your plan and get the arrangements underway. Ready to take the next step? Get in touch today As well as the comfort of having a plan in place, you’ll have the peace of mind that comes with being able to help save your family from worry and expense in the future. So why not take the next step? Alternatively, if you would prefer to view or buy a plan online, please click ‘BUY A FUNERAL PLAN NOW’ to explore the options. If there are no plans available online that suit your needs or you’d like a burial plan, please phone us on 01592 640644 or email info@cmfunerals.co.uk and we can tailor a funeral plan to your specific requirements. 1Based on a Golden Charter analysis and independent research of the funeral plan market size as at December 2024. 2Correct at September 2024. 3Confirmed by Golden Charter Trust’s audited accounts at 31 March 2024. Crosbie Matthew Funeral Direcotrs Ltd is an appointed representative of Golden Charter Limited trading as Golden Charter Funeral Plans which is authorised and regulated by the Financial Conduct Authority (FRN:965279). buy a funeral plan now
6470 chars
SUB-PAGE (http://crosbiematthew.co.uk/about-us/) About Crosbie Matthew Funeral Directors, Fife
About usOak Technology2025-06-06T15:56:27+01:00 [H1] About us Since 1939 we have been an independent family owned business in Fife. We’re not a big chain, and don’t behave like one. Our service is caring and personal, tailored to your needs. Our pricing structure is clear and there are no hidden costs. We will not sell you anything that you don’t want or need. We have an honest and open approach to informing families about the location and care of their loved one at all times while they are with us. You are welcome to visit us to look around ‘behind the scenes’ if you wish to. Crosbie Matthew Funeral Directors Ltd is an appointed representative of Golden Charter Limited trading as Golden Charter Funeral Plans which is authorised and regulated by the Financial Conduct Authority (FRN:965279). Our Company BrochureCrosbie matthew privacy noticeterms of business & disclosure of company ownershipWhy Choose us?Our TeamOur Funeral HomesOur CarsreviewsOur CommunityYour questions (FAQ)
996 chars
SUB-PAGE (http://crosbiematthew.co.uk/where-to-start/) Where To Start When Someone Dies | Crosbie Matthew
Where to StartOak Technology2025-05-16T14:19:22+01:00 [H1] Where to Start When Someone Dies At Crosbie Matthew Funeral Directors, we understand that losing a loved one is an incredibly difficult time. Knowing what steps to take following a death can feel overwhelming. That’s why we’ve created this guide to support you through the process, providing clear, compassionate advice on what to do next. Whether the death occurs at home, in hospital or unexpectedly, we are here to help you every step of the way. Find Out More [H3] What to do when someone dies at home? Find Out More [H3] What to do when someone dies in hospital? Find Out More [H3] What to do when someone dies suddenly or unexpectedly? Find Out More [H3] Registering a death Find out more [H3] What to do after a death in Scotland [H3] How Crosbie Matthew Can Help We are proud to serve the communities of Kirkcaldy, Glenrothes, Dalgety Bay, and the surrounding Fife area. With three generations of experience, we are committed to offering respectful, supportive, and transparent services during your time of need. [H3] Support for Bereaved Families We understand that grieving is a deeply personal process, and we’re here to support you every step of the way. Our online bereavement counselling services and local support groups provide a safe space to talk and find comfort. [H3] Get in Touch Losing a loved one is never easy, but you don’t have to go through it alone. Crosbie Matthew Funeral Directors are here to guide and support you through every stage. Contact our team today if you need immediate assistance or have questions about planning a funeral.
1627 chars
SUB-PAGE (http://crosbiematthew.co.uk/our-brochures/) Arranging A Funeral / Our Funeral Brochures
Our BrochuresOak Technology2025-09-12T11:00:51+01:00 [H1] Our Brochures There are a lot of options when arranging a funeral. We have a large selection of brochures available to download, please click the links below. Alternatively, these brochures can be found in our funeral homes to take away or if you would like any of the brochures posted out please give us a call. flowers order of service designspoemscoffins keepsakes / memorabiliamemorials our companyashespre-planning [H2] Green Funerals As one of the founder members of the Association of Green Funeral Directors we are able to offer you whatever `green’ options for a funeral are available in your area. Please ask us for more details. [H2] Music If you are having the service at the crematorium, we will book the music through the system at the crematorium (Obitus). This is done up to 2 working days before the funeral. You may also chose to have a live piper, singer(s) or musician. If you are having music at a burial service, we can take a mobile player. We would put the music on a USB stick. If you are having music at a church service, we will liaise with the church on your behalf on what may be required (music system etc). [H2] Order of Service Sheets These can be personalised to include a colour photograph or a special poem of your choice. [H2] Service The service can take place in either of the special rooms in our funeral homes, in a church, in the crematorium or at the graveside. [H2] Taxis If you have used one of our limousines, we will book and pay for a taxi to take you and your family home from your hotel or venue. [H2] Vehicles We can provide the following vehicles: a fleet of chauffeur-driven limousines a horse-drawn carriage a motorcycle hearse You can choose the route that the vehicles will take. Let us know if you want a cortege. [H2] Timing When we meet you we’ll ask you for your preferred date and time for the funeral, along with a second choice. This is in case your preferred time is unavailable because of a previous booking. [H2] Burial or cremation? If a burial, do you have an existing lair or will you require help with purchasing a new one? If a cremation do you want the coffin to be carried in or placed on the catafalque before the service? [H2] Catering If you require funeral catering we can liaise with the hotel of your choice for the refreshments you request. Will you prefer a choice of drinks or specific drinks on arrival? [H2] Clothes Let us know whether you would like to bring in your own clothes to dress the deceased, or whether you want us to provide a robe. If you want a cremation, there are certain restrictions on dress and shoes, so we’ll guide you through your choices. [H2] Coffin Talk to us about the type of coffin you want. You can look at our coffin brochure before you decide. [H2] Collections You may wish to gather offerings for your favourite charity. It is our policy to hand this money over to a nominated family member at the end of the funeral. [H2] Conducting the service You can choose to have the service conducted by a priest, minister, humanist official, civil celebrant, friend or relative. We’ll discuss the options with you and will make the arrangements once you decide who you want. [H2] MuchLoved We can create a MuchLoved tribute with the funeral details. It provides you with the very best way to record and share your memories and stories. You can add pictures, music and video, as well as light virtual candles to help you create a truly special and unique tribute site. Donations can also be made through the tribute page for a favourite charity or good cause, including Gift Aid. [H2] Floral Tributes Wreaths, sprays or themed arrangements of your favourite flowers with selected colours can be arranged on your behalf from reputable local florists. Take a look at our flower brochure.
3852 chars
SUB-PAGE (http://crosbiematthew.co.uk/memorials/) Memorial Stones | Crosbie Matthew Funeral Directors | Fife
MemorialsOak Technology2026-04-15T11:55:56+01:00 [H1] Memorial Stones [H1] New Memorial Stones our memorial brochureDownload a PDF version of our memorial brochure with costs. Our brochure shows examples of different memorial shapes, colours, and designs. All stones are made from granite, which is durable and well suited to our climate. Many of these memorials are on display at our funeral homes, and we recommend viewing the actual stone where possible. As granite is a natural material, there may be variations in colour and pigment, so shading is approximate. Please note that our display stock may have changed from uploading/printing this brochure. We can tailor designs to your needs and include bespoke artwork. You are welcome to discuss your ideas with us. Example drawings of the stone along with a detailed breakdown of costs will be provided before finalising any order (these will require your signed approval before the order can be placed). Waiting times vary depending on availability. If the stone is in stock our usual turnaround is up to 12 weeks for memorial stones (or up to 6 weeks for markers). The time can vary depending on Council permission/foundations or holidays etc. If a stone is out of stock, the expected lead time is approximately 26 weeks. A deposit of 50% of the total cost will be taken upon placing the order for the stone, with the balance payable after the memorial has been erected at the cemetery. [H1] Existing Memorial Stones [H3] Added Inscriptions We are able to organise an added inscription to be done on an existing stone (this is done on site, so the stone would not be moved from the cemetery). It can be cut and painted letters or raised/flush lead letters. Turnaround is usually between 6-8 weeks. 50% deposit is required upfront and remaining balance due on completion. [H1] Re-paint Existing Letters Over time the good Scottish weather will eventually fade letters, unfortunately there is nothing that can be done to prevent this (depending on where the stone is positioned in the cemetery or near trees, bushes etc. it may fade faster). We are able to organise to have any cut letters or raised lead letter re-painted (flush lead letters cannot be re-painted). This is done on site at the cemetery. Turnaround is usually between 6-8 weeks. 50% deposit is required upfront and remaining balance due on completion. [H1] Clean Stone We are able to organise having the memorial stone professionally cleaned on site at the cemetery. Turnaround is usually between 6-8 weeks. 50% deposit is required upfront and remaining balance due on completion.
2608 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
45Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /what-is-a-funeral-plan/ | 7 | 1 |
| /about-us/ | 9 | 1 |
| /where-to-start/ | 7 | 1 |
| /our-brochures/ | 7 | 1 |
| /memorials/ | 7 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://www.crosbiematthew.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
}
},
{
"@type": "Organization",
"@id": "https://www.crosbiematthew.co.uk/#organization",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/#logo",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"contentUrl": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"caption": "Crosbie Matthew Funeral Service",
"inLanguage": "en-GB",
"width": "2560",
"height": "629"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "01592 640644",
"contactType": "customer support"
}
],
"location": {
"@id": "https://www.crosbiematthew.co.uk/#place"
}
},
{
"@type": "WebSite",
"@id": "https://www.crosbiematthew.co.uk/#website",
"url": "https://www.crosbiematthew.co.uk",
"name": "Crosbie Matthew Funeral Service",
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.crosbiematthew.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"width": "2560",
"height": "853",
"caption": "Crosbie Matthew Funeral Directors team standing in front of 5 funeral cars with Forth bridge in background",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.crosbiematthew.co.uk/#webpage",
"url": "https://www.crosbiematthew.co.uk/",
"name": "Crosbie Matthew Funeral Directors & Memorial Stone Specialists",
"datePublished": "2019-09-20T08:18:33+01:00",
"dateModified": "2026-04-29T10:11:49+01:00",
"about": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://www.crosbiematthew.co.uk/author/sheila/",
"name": "Sheila",
"url": "https://www.crosbiematthew.co.uk/author/sheila/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/8f309e333772db0523847b348a2d644db7fe50d827ada6add7ca74e1d716ea63?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/8f309e333772db0523847b348a2d644db7fe50d827ada6add7ca74e1d716ea63?s=96&d=mm&r=g",
"caption": "Sheila",
"inLanguage": "en-GB"
},
"worksFor": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Crosbie Matthew Funeral Directors & Memorial Stone Specialists",
"keywords": "Funeral Directors in Fife",
"datePublished": "2019-09-20T08:18:33+01:00",
"dateModified": "2026-04-29T10:11:49+01:00",
"author": {
"@id": "https://www.crosbiematthew.co.uk/author/sheila/",
"name": "Sheila"
},
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"description": "Crosbie Matthew - a family owned, independent funeral directors in Fife with funeral homes in Kirkcaldy, Glenrothes & Dalgety Bay (Dunfermline) since 1939.",
"name": "Crosbie Matthew Funeral Directors & Memorial Stone Specialists",
"@id": "https://www.crosbiematthew.co.uk/#richSnippet",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/#webpage"
},
"image": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://www.crosbiematthew.co.uk/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.crosbiematthew.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"knowsAbout": [
"Funeral Service"
],
"@id": "https://www.crosbiematthew.co.uk/#LocalBusiness",
"url": "https://www.crosbiematthew.co.uk/",
"telephone": "01592 640644",
"priceRange": "£££",
"hasMap": "https://maps.app.goo.gl/423H7r6aU2o8aL166",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street Kirkcaldy",
"addressLocality": "Fife",
"postalCode": "KY1 1PF",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1075349,
"longitude": -3.1677575
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01592 751997",
"hasMap": "https://maps.app.goo.gl/wH3GUu28d19hWAcE7",
"address": {
"@type": "PostalAddress",
"streetAddress": "6 Church Street Glenrothes",
"addressLocality": "Fife",
"postalCode": "KY7 5ND",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1971105,
"longitude": -3.1674054
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01383 822121",
"hasMap": "https://maps.app.goo.gl/Gg7hvg9WAeHwv7Lw5",
"address": {
"@type": "PostalAddress",
"streetAddress": "Moray Way North Dalgety Bay Dunfermline",
"addressLocality": "Fife",
"postalCode": "KY11 9NH",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.0412861,
"longitude": -3.3411885
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:30",
"closes": "16:30"
},
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
]
}
}
}
]
/what-is-a-funeral-plan/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://www.crosbiematthew.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
}
},
{
"@type": "Organization",
"@id": "https://www.crosbiematthew.co.uk/#organization",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/#logo",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"contentUrl": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"caption": "Crosbie Matthew Funeral Service",
"inLanguage": "en-GB",
"width": "2560",
"height": "629"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "01592 640644",
"contactType": "customer support"
}
],
"location": {
"@id": "https://www.crosbiematthew.co.uk/#place"
}
},
{
"@type": "WebSite",
"@id": "https://www.crosbiematthew.co.uk/#website",
"url": "https://www.crosbiematthew.co.uk",
"name": "Crosbie Matthew Funeral Service",
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Bird-2.jpg",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/Bird-2.jpg",
"width": "200",
"height": "200",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.crosbiematthew.co.uk/what-is-a-funeral-plan/#webpage",
"url": "https://www.crosbiematthew.co.uk/what-is-a-funeral-plan/",
"name": "About Funeral Plans | Crosbie Matthew Funeral Directors",
"datePublished": "2023-08-16T11:02:16+01:00",
"dateModified": "2026-02-17T11:29:38+00:00",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Bird-2.jpg"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://www.crosbiematthew.co.uk/author/sheila/",
"name": "Sheila",
"url": "https://www.crosbiematthew.co.uk/author/sheila/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/8f309e333772db0523847b348a2d644db7fe50d827ada6add7ca74e1d716ea63?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/8f309e333772db0523847b348a2d644db7fe50d827ada6add7ca74e1d716ea63?s=96&d=mm&r=g",
"caption": "Sheila",
"inLanguage": "en-GB"
},
"worksFor": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "About Funeral Plans | Crosbie Matthew Funeral Directors",
"datePublished": "2023-08-16T11:02:16+01:00",
"dateModified": "2026-02-17T11:29:38+00:00",
"author": {
"@id": "https://www.crosbiematthew.co.uk/author/sheila/",
"name": "Sheila"
},
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"description": "A funeral plan is an easy way to arrange the funeral you want in advance. At Crosbie Matthew Funeral Directors we work in partnership with Golden Charter.",
"name": "About Funeral Plans | Crosbie Matthew Funeral Directors",
"@id": "https://www.crosbiematthew.co.uk/what-is-a-funeral-plan/#richSnippet",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/what-is-a-funeral-plan/#webpage"
},
"image": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Bird-2.jpg"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://www.crosbiematthew.co.uk/what-is-a-funeral-plan/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"potentialAction": [
{
"@type": "SearchAction",
"target": "http://www.crosbiematthew.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.crosbiematthew.co.uk/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.crosbiematthew.co.uk/what-is-a-funeral-plan/",
"name": "What is a funeral plan ?"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"knowsAbout": [
"Funeral Service"
],
"@id": "https://www.crosbiematthew.co.uk/#LocalBusiness",
"url": "https://www.crosbiematthew.co.uk/",
"telephone": "01592 640644",
"priceRange": "£££",
"hasMap": "https://maps.app.goo.gl/423H7r6aU2o8aL166",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street Kirkcaldy",
"addressLocality": "Fife",
"postalCode": "KY1 1PF",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1075349,
"longitude": -3.1677575
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01592 751997",
"hasMap": "https://maps.app.goo.gl/wH3GUu28d19hWAcE7",
"address": {
"@type": "PostalAddress",
"streetAddress": "6 Church Street Glenrothes",
"addressLocality": "Fife",
"postalCode": "KY7 5ND",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1971105,
"longitude": -3.1674054
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01383 822121",
"hasMap": "https://maps.app.goo.gl/Gg7hvg9WAeHwv7Lw5",
"address": {
"@type": "PostalAddress",
"streetAddress": "Moray Way North Dalgety Bay Dunfermline",
"addressLocality": "Fife",
"postalCode": "KY11 9NH",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.0412861,
"longitude": -3.3411885
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:30",
"closes": "16:30"
},
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
]
}
}
}
]
/about-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://www.crosbiematthew.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
}
},
{
"@type": "Organization",
"@id": "https://www.crosbiematthew.co.uk/#organization",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/#logo",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"contentUrl": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"caption": "Crosbie Matthew Funeral Service",
"inLanguage": "en-GB",
"width": "2560",
"height": "629"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "01592 640644",
"contactType": "customer support"
}
],
"location": {
"@id": "https://www.crosbiematthew.co.uk/#place"
}
},
{
"@type": "WebSite",
"@id": "https://www.crosbiematthew.co.uk/#website",
"url": "https://www.crosbiematthew.co.uk",
"name": "Crosbie Matthew Funeral Service",
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"width": "2560",
"height": "853",
"caption": "Crosbie Matthew Funeral Directors team standing in front of 5 funeral cars with Forth bridge in background",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.crosbiematthew.co.uk/about-us/#webpage",
"url": "https://www.crosbiematthew.co.uk/about-us/",
"name": "About Crosbie Matthew Funeral Directors, Fife",
"datePublished": "2019-09-24T09:45:00+01:00",
"dateModified": "2025-06-06T15:56:27+01:00",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"name": "Oak Technology",
"url": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/bf1a26eb583f9da2d33512574f3358735c3e23e3f88c59ce030d6010e5e4544e?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/bf1a26eb583f9da2d33512574f3358735c3e23e3f88c59ce030d6010e5e4544e?s=96&d=mm&r=g",
"caption": "Oak Technology",
"inLanguage": "en-GB"
},
"worksFor": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "About Crosbie Matthew Funeral Directors, Fife",
"keywords": "Crosbie Matthew",
"datePublished": "2019-09-24T09:45:00+01:00",
"dateModified": "2025-06-06T15:56:27+01:00",
"author": {
"@id": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"name": "Oak Technology"
},
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"description": "Independent family owned business in Fife since 1939. We’re not a big chain, and don’t behave like one. Our service is caring and personal, tailored to your needs.",
"name": "About Crosbie Matthew Funeral Directors, Fife",
"@id": "https://www.crosbiematthew.co.uk/about-us/#richSnippet",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/about-us/#webpage"
},
"image": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://www.crosbiematthew.co.uk/about-us/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"potentialAction": [
{
"@type": "SearchAction",
"target": "http://www.crosbiematthew.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.crosbiematthew.co.uk/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.crosbiematthew.co.uk/about-us/",
"name": "About us"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Crosbie Matthew Funeral Directors",
"url": "https://www.crosbiematthew.co.uk/",
"id": "https://www.crosbiematthew.co.uk/#Organization",
"logo": "https://www.crosbiematthew.co.uk/",
"sameAs": "https://www.facebook.com/cmfdkirkcaldy"
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"knowsAbout": [
"Funeral Service"
],
"@id": "https://www.crosbiematthew.co.uk/#LocalBusiness",
"url": "https://www.crosbiematthew.co.uk/",
"telephone": "01592 640644",
"priceRange": "£££",
"hasMap": "https://maps.app.goo.gl/423H7r6aU2o8aL166",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street Kirkcaldy",
"addressLocality": "Fife",
"postalCode": "KY1 1PF",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1075349,
"longitude": -3.1677575
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01592 751997",
"hasMap": "https://maps.app.goo.gl/wH3GUu28d19hWAcE7",
"address": {
"@type": "PostalAddress",
"streetAddress": "6 Church Street Glenrothes",
"addressLocality": "Fife",
"postalCode": "KY7 5ND",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1971105,
"longitude": -3.1674054
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01383 822121",
"hasMap": "https://maps.app.goo.gl/Gg7hvg9WAeHwv7Lw5",
"address": {
"@type": "PostalAddress",
"streetAddress": "Moray Way North Dalgety Bay Dunfermline",
"addressLocality": "Fife",
"postalCode": "KY11 9NH",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.0412861,
"longitude": -3.3411885
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:30",
"closes": "16:30"
},
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
]
}
}
}
]
/where-to-start/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://www.crosbiematthew.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
}
},
{
"@type": "Organization",
"@id": "https://www.crosbiematthew.co.uk/#organization",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/#logo",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"contentUrl": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"caption": "Crosbie Matthew Funeral Service",
"inLanguage": "en-GB",
"width": "2560",
"height": "629"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "01592 640644",
"contactType": "customer support"
}
],
"location": {
"@id": "https://www.crosbiematthew.co.uk/#place"
}
},
{
"@type": "WebSite",
"@id": "https://www.crosbiematthew.co.uk/#website",
"url": "https://www.crosbiematthew.co.uk",
"name": "Crosbie Matthew Funeral Service",
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"width": "2560",
"height": "853",
"caption": "Crosbie Matthew Funeral Directors team standing in front of 5 funeral cars with Forth bridge in background",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.crosbiematthew.co.uk/where-to-start/#webpage",
"url": "https://www.crosbiematthew.co.uk/where-to-start/",
"name": "Where To Start When Someone Dies | Crosbie Matthew",
"datePublished": "2019-09-24T09:45:16+01:00",
"dateModified": "2025-05-16T14:19:22+01:00",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"name": "Oak Technology",
"url": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/bf1a26eb583f9da2d33512574f3358735c3e23e3f88c59ce030d6010e5e4544e?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/bf1a26eb583f9da2d33512574f3358735c3e23e3f88c59ce030d6010e5e4544e?s=96&d=mm&r=g",
"caption": "Oak Technology",
"inLanguage": "en-GB"
},
"worksFor": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Where To Start When Someone Dies | Crosbie Matthew",
"datePublished": "2019-09-24T09:45:16+01:00",
"dateModified": "2025-05-16T14:19:22+01:00",
"author": {
"@id": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"name": "Oak Technology"
},
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"description": "Crosbie Matthew provides guidance on what to do when someone dies at home, in hospital, or unexpectedly, including how to register a death & manage next steps.",
"name": "Where To Start When Someone Dies | Crosbie Matthew",
"@id": "https://www.crosbiematthew.co.uk/where-to-start/#richSnippet",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/where-to-start/#webpage"
},
"image": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://www.crosbiematthew.co.uk/where-to-start/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"potentialAction": [
{
"@type": "SearchAction",
"target": "http://www.crosbiematthew.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.crosbiematthew.co.uk/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.crosbiematthew.co.uk/where-to-start/",
"name": "Where to Start"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"knowsAbout": [
"Funeral Service"
],
"@id": "https://www.crosbiematthew.co.uk/#LocalBusiness",
"url": "https://www.crosbiematthew.co.uk/",
"telephone": "01592 640644",
"priceRange": "£££",
"hasMap": "https://maps.app.goo.gl/423H7r6aU2o8aL166",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street Kirkcaldy",
"addressLocality": "Fife",
"postalCode": "KY1 1PF",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1075349,
"longitude": -3.1677575
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01592 751997",
"hasMap": "https://maps.app.goo.gl/wH3GUu28d19hWAcE7",
"address": {
"@type": "PostalAddress",
"streetAddress": "6 Church Street Glenrothes",
"addressLocality": "Fife",
"postalCode": "KY7 5ND",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1971105,
"longitude": -3.1674054
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01383 822121",
"hasMap": "https://maps.app.goo.gl/Gg7hvg9WAeHwv7Lw5",
"address": {
"@type": "PostalAddress",
"streetAddress": "Moray Way North Dalgety Bay Dunfermline",
"addressLocality": "Fife",
"postalCode": "KY11 9NH",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.0412861,
"longitude": -3.3411885
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:30",
"closes": "16:30"
},
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
]
}
}
}
]
/our-brochures/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://www.crosbiematthew.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
}
},
{
"@type": "Organization",
"@id": "https://www.crosbiematthew.co.uk/#organization",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/#logo",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"contentUrl": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"caption": "Crosbie Matthew Funeral Service",
"inLanguage": "en-GB",
"width": "2560",
"height": "629"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "01592 640644",
"contactType": "customer support"
}
],
"location": {
"@id": "https://www.crosbiematthew.co.uk/#place"
}
},
{
"@type": "WebSite",
"@id": "https://www.crosbiematthew.co.uk/#website",
"url": "https://www.crosbiematthew.co.uk",
"name": "Crosbie Matthew Funeral Service",
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"width": "2560",
"height": "853",
"caption": "Crosbie Matthew Funeral Directors team standing in front of 5 funeral cars with Forth bridge in background",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.crosbiematthew.co.uk/our-brochures/#webpage",
"url": "https://www.crosbiematthew.co.uk/our-brochures/",
"name": "Arranging A Funeral / Our Funeral Brochures",
"datePublished": "2019-09-24T15:12:25+01:00",
"dateModified": "2025-09-12T11:00:51+01:00",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"name": "Oak Technology",
"url": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/bf1a26eb583f9da2d33512574f3358735c3e23e3f88c59ce030d6010e5e4544e?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/bf1a26eb583f9da2d33512574f3358735c3e23e3f88c59ce030d6010e5e4544e?s=96&d=mm&r=g",
"caption": "Oak Technology",
"inLanguage": "en-GB"
},
"worksFor": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Arranging A Funeral / Our Funeral Brochures",
"datePublished": "2019-09-24T15:12:25+01:00",
"dateModified": "2025-09-12T11:00:51+01:00",
"author": {
"@id": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"name": "Oak Technology"
},
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"description": "There are a lot of options when arranging a funeral. We have a large selection of brochures available to download.",
"name": "Arranging A Funeral / Our Funeral Brochures",
"@id": "https://www.crosbiematthew.co.uk/our-brochures/#richSnippet",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/our-brochures/#webpage"
},
"image": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://www.crosbiematthew.co.uk/our-brochures/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"potentialAction": [
{
"@type": "SearchAction",
"target": "http://www.crosbiematthew.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.crosbiematthew.co.uk/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.crosbiematthew.co.uk/our-brochures/",
"name": "Our Brochures"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"knowsAbout": [
"Funeral Service"
],
"@id": "https://www.crosbiematthew.co.uk/#LocalBusiness",
"url": "https://www.crosbiematthew.co.uk/",
"telephone": "01592 640644",
"priceRange": "£££",
"hasMap": "https://maps.app.goo.gl/423H7r6aU2o8aL166",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street Kirkcaldy",
"addressLocality": "Fife",
"postalCode": "KY1 1PF",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1075349,
"longitude": -3.1677575
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01592 751997",
"hasMap": "https://maps.app.goo.gl/wH3GUu28d19hWAcE7",
"address": {
"@type": "PostalAddress",
"streetAddress": "6 Church Street Glenrothes",
"addressLocality": "Fife",
"postalCode": "KY7 5ND",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1971105,
"longitude": -3.1674054
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01383 822121",
"hasMap": "https://maps.app.goo.gl/Gg7hvg9WAeHwv7Lw5",
"address": {
"@type": "PostalAddress",
"streetAddress": "Moray Way North Dalgety Bay Dunfermline",
"addressLocality": "Fife",
"postalCode": "KY11 9NH",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.0412861,
"longitude": -3.3411885
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:30",
"closes": "16:30"
},
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
]
}
}
}
]
/memorials/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://www.crosbiematthew.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
}
},
{
"@type": "Organization",
"@id": "https://www.crosbiematthew.co.uk/#organization",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street",
"addressLocality": "Kirkcaldy",
"addressRegion": "Fife",
"postalCode": "KY1 1PF"
},
"logo": {
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/#logo",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"contentUrl": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-scaled.jpg",
"caption": "Crosbie Matthew Funeral Service",
"inLanguage": "en-GB",
"width": "2560",
"height": "629"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "01592 640644",
"contactType": "customer support"
}
],
"location": {
"@id": "https://www.crosbiematthew.co.uk/#place"
}
},
{
"@type": "WebSite",
"@id": "https://www.crosbiematthew.co.uk/#website",
"url": "https://www.crosbiematthew.co.uk",
"name": "Crosbie Matthew Funeral Service",
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"url": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg",
"width": "2560",
"height": "853",
"caption": "Crosbie Matthew Funeral Directors team standing in front of 5 funeral cars with Forth bridge in background",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://www.crosbiematthew.co.uk/memorials/#webpage",
"url": "https://www.crosbiematthew.co.uk/memorials/",
"name": "Memorial Stones | Crosbie Matthew Funeral Directors | Fife",
"datePublished": "2019-09-25T09:39:21+01:00",
"dateModified": "2026-04-15T11:55:56+01:00",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"name": "Oak Technology",
"url": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/bf1a26eb583f9da2d33512574f3358735c3e23e3f88c59ce030d6010e5e4544e?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/bf1a26eb583f9da2d33512574f3358735c3e23e3f88c59ce030d6010e5e4544e?s=96&d=mm&r=g",
"caption": "Oak Technology",
"inLanguage": "en-GB"
},
"worksFor": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Memorial Stones | Crosbie Matthew Funeral Directors | Fife",
"datePublished": "2019-09-25T09:39:21+01:00",
"dateModified": "2026-04-15T11:55:56+01:00",
"author": {
"@id": "https://www.crosbiematthew.co.uk/author/oaktechnology/",
"name": "Oak Technology"
},
"publisher": {
"@id": "https://www.crosbiematthew.co.uk/#organization"
},
"description": "We offer a variety of memorial shapes, colours & designs at our funeral homes. Each memorial is crafted from granite ensuring lasting beauty & resilience.",
"name": "Memorial Stones | Crosbie Matthew Funeral Directors | Fife",
"@id": "https://www.crosbiematthew.co.uk/memorials/#richSnippet",
"isPartOf": {
"@id": "https://www.crosbiematthew.co.uk/memorials/#webpage"
},
"image": {
"@id": "https://www.crosbiematthew.co.uk/wp-content/uploads/Crosbie-high-res-2-1-scaled.jpg"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://www.crosbiematthew.co.uk/memorials/#webpage"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Crosbie Matthew Funeral Service",
"url": "https://www.crosbiematthew.co.uk",
"potentialAction": [
{
"@type": "SearchAction",
"target": "http://www.crosbiematthew.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.crosbiematthew.co.uk/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.crosbiematthew.co.uk/memorials/",
"name": "Memorials"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"knowsAbout": [
"Funeral Service"
],
"@id": "https://www.crosbiematthew.co.uk/#LocalBusiness",
"url": "https://www.crosbiematthew.co.uk/",
"telephone": "01592 640644",
"priceRange": "£££",
"hasMap": "https://maps.app.goo.gl/423H7r6aU2o8aL166",
"address": {
"@type": "PostalAddress",
"streetAddress": "199 Nicol Street Kirkcaldy",
"addressLocality": "Fife",
"postalCode": "KY1 1PF",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1075349,
"longitude": -3.1677575
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01592 751997",
"hasMap": "https://maps.app.goo.gl/wH3GUu28d19hWAcE7",
"address": {
"@type": "PostalAddress",
"streetAddress": "6 Church Street Glenrothes",
"addressLocality": "Fife",
"postalCode": "KY7 5ND",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.1971105,
"longitude": -3.1674054
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
"department": {
"@type": "LocalBusiness",
"name": "Crosbie Matthew Funeral Directors",
"description": "Crosbie Matthew provides expert financial planning and advisory services across the UK, specializing in wealth management, retirement planning, and investment strategies. Their team of experienced advisors offers personalized solutions to help clients achieve their financial goals. With a commitment to delivering high-quality service and tailored strategies, Crosbie Matthew ensures long-term financial security for individuals and businesses alike. Trusted financial expertise to guide your future planning.",
"image": "https://www.crosbiematthew.co.uk/wp-content/uploads/CROSBIE_Logo_CMYK_hiRes-new-800x197.jpg",
"telephone": "01383 822121",
"hasMap": "https://maps.app.goo.gl/Gg7hvg9WAeHwv7Lw5",
"address": {
"@type": "PostalAddress",
"streetAddress": "Moray Way North Dalgety Bay Dunfermline",
"addressLocality": "Fife",
"postalCode": "KY11 9NH",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 56.0412861,
"longitude": -3.3411885
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:30",
"closes": "16:30"
},
"sameAs": [
"https://www.facebook.com/cmfdkirkcaldy/"
]
}
}
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Unclear / Mixed / Unclassifiable Industry
58.8 Avg BS
Based on 2385 businesses audited.
BS Detector
Unclear / Mixed / Unclassifiable Industry BS: Crosbie Matthew Funeral Directors & Memorial Stone Specialists (www.crosbiematthew.co.uk)
http://www.crosbiematthew.co.uk
📍 Industry: Unclear / Mixed / Unclassifiable Industry
28
BS / 100
Crosbie Matthew is a high-substance, low-BS local business that provides genuine utility and transparent logistics. Their only major failure is a technical identity crisis in their metadata that falsely claims they are financial advisors.
Info Density
Power-words vs. Substance ratio.
6
20% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
6
30% BS
Commodity Fingerprint
Detection of industry clichés/templates.
4
27% BS
Identity & Authority
Expert verifiability & Schema depth.
12
80% BS
Immediately correct the LocalBusiness JSON-LD schema description to reflect funeral services instead of wealth management. Add a dedicated Our Team page with photos and professional bios for Sheila and other key staff to bridge the identity gap. Enhance the reviews section by providing direct outbound links to Google or Trustpilot to convert trust theatre into verified proof.
The site is a textbook match for the Funeral and Death Care industry, focusing on funeral arrangements, pre-paid plans, and memorial stonemasonry in the Fife region. There is a bizarre secondary signal in the JSON-LD schema that describes the business as providing ‘wealth management and retirement planning,’ which is a severe technical error or template hallucination.
“The score of 28 is driven primarily by the high degree of substance in the service descriptions and the firm's historical longevity. The majority of points lost (12 in Identity and Authority) come from the technical error in the schema markup and the lack of verifiable digital footprints for named authors.”
Verified Analysis Date: May 22, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Crosbie Matthew Funeral Directors & Memorial Stone Specialists, captured on May 22, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Crosbie Matthew Funeral Directors & Memorial Stone Specialists: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.crosbiematthew.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.