Industry Context — Common BS Fingerprints in Wellness, Therapy & Mental Health
Generic Claims:
transform your life, find your inner peace, healing starts here, you deserve to feel better…
Red Flags:
no professional registration number, guaranteed mental health outcomes, coaching certificates presented as therapy qualifications, testimonials making clinical outcome claims…
Semantic Drift Patterns:
homepage claims evidence-based but offers unregulated modalities, claims clinical expertise but qualifications are coaching certificates, homepage targets clinical conditions but practitioner is not clinically trained, claims therapy but services page includes unregulated wellness offerings…
Proof Expectations:
professional registration number (BACP, UKCP, HCPC, BPS), specific qualifications and training listed, clinical supervision arrangements disclosed, clear fee structure per session…
Ancient Extracts
(https://ancientextracts.co.uk) 📸 Data Snapshot: June 21, 2026Analyze the raw signals below. How would a machine score this business’s credibility?
Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.
🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Ancient Extracts : Organic Mushroom Extracts (https://ancientextracts.co.uk)
Title
Ancient Extracts : Organic Mushroom Extracts
Meta
Ancient Extracts – bringing you the highest quality pure organic mushroom extracts, adaptogenic coffee alternative, shilajit and many other health supplements.
H1 Wellness, The Way It's Been For Centuries
H2 Explore some of our collections
H2 Check out some of our reels and recipes
H2 Ancient Wisdom. Modern Standards. Nothing Compromised.
H2 Shop Bestsellers
H2 Not sure where to start?
H2 Ancient Remedies. Modern Transparency.
H2 Rooted In Tradition. Chosen With Purpose.
H2 Trusted by our customers
H2 Customer service is our priority
H2 Keep in touch
H2 Get 20% off your first order
H2 Where should we send your discount?
H2 Check your email
H2 We value your privacy
H2 Manage cookies
H2 Get 20% off your Shilajit
H2 Your 20% off is ready
H2 20% off — just for you
H2 Looks like you're in the US
H2 Subscribe & Save
H3 Ritual Bundles
H3 Super Blends
H3 Himalayan Shilajit
H3 Mushroom Extracts
H3 Ceremonial Matcha
H3 Coloured Wellness
H3 Pet Blends
H3 Ancestral Cacao
H3 Energy
H3 Detox
H3 Skin Health
H3 Focus
H3 Sleep
H3 Gut Health
H3 Hormonal Health
H3 Immunity
H3 Our Story
H3 Lab Reports
H3 Contact Us
H3 Journal
H3 Ritual Grade Ube Purple Yam Powder
H3 Morning Magic Mushroom Coffee
H3 Pure Shilajit Resin
H3 Am & Pm Ritual – Morning Magic & Evening Elixir
H3 Lion's Mane Mushroom Extract Powder
H3 Ceremonial Grade Matcha
H3 Tremella Mushroom Extract Powder
H3 Reishi Mushroom Extract Powder
H3 Tremella
H3 Cacao Bean
H3 Soursop
H3 Lions Mane
H3 Chaga
H3 Shilajit
H3 Turkey Tail
H3 Cordyceps
H3 Reishi
H3 Highly recommend
H3 Been taking a few of the mushrooms and…
H3 I’ve been taking their tremella &…
H3 Great product and great service
H3 Quality Shilajit
H3 Never thought I'd try mushroom coffee…
H3 Quick Links
H3 Learn
H3 Support
H3 You may also like
H3 How your Subscription Works
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Shop All – Ancient Extracts (https://ancientextracts.co.uk/collections/shop-all/)
Title
Shop All – Ancient Extracts
Meta
Discover top‑quality organic mushroom extracts, adaptogenic superfoods, ceremonial matcha, shilajit resin & wellness bundles all lab‑tested, vegan and shipped worldwide.
H1 Shop All
H2 Keep in touch
H2 Get 20% off your first order
H2 Where should we send your discount?
H2 Check your email
H2 We value your privacy
H2 Manage cookies
H2 Get 20% off your Shilajit
H2 Your 20% off is ready
H2 20% off — just for you
H2 Looks like you're in the US
H2 Subscribe & Save
H3 Ritual Bundles
H3 Super Blends
H3 Himalayan Shilajit
H3 Mushroom Extracts
H3 Ceremonial Matcha
H3 Coloured Wellness
H3 Pet Blends
H3 Ancestral Cacao
H3 Energy
H3 Detox
H3 Skin Health
H3 Focus
H3 Sleep
H3 Gut Health
H3 Hormonal Health
H3 Immunity
H3 Our Story
H3 Lab Reports
H3 Contact Us
H3 Journal
H3 How subscriptions work
H3 Shop By Goal
H3 Shop by Category
H3 Am & Pm Ritual – Morning Magic & Evening Elixir
H3 Pure Shilajit Resin
H3 Our Award Winning Greens – Now in Pineapple and Berry flavours
H3 Morning Magic Mushroom Coffee
H3 Lion's Mane Mushroom Extract Powder
H3 Tremella Mushroom Extract Powder
H3 Chaga Mushroom Extract Powder
H3 Cordyceps Mushroom Extract Powder
H3 Reishi Mushroom Extract Powder
H3 Evening Elixir Mushroom Cacao
H3 Ceremonial Grade Matcha
H3 Beauty Pair Tremella & Chaga Mushroom Extracts
H3 Mindful Pair Lion's Mane & Reishi Extracts
H3 Quick Links
H3 Learn
H3 Support
H3 You may also like
H3 How your Subscription Works
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER contact-us – Ancient Extracts (https://ancientextracts.co.uk/pages/ae-contact/)
Title
contact-us – Ancient Extracts
Meta
Ancient Extracts – bringing you the highest quality pure organic mushroom extracts, adaptogenic coffee alternative, shilajit and many other health supplements.
H1 Get in touch
H2 Contact us
H2 Frequently asked questions
H2 Keep in touch
H2 Get 20% off your first order
H2 Where should we send your discount?
H2 Check your email
H2 We value your privacy
H2 Manage cookies
H2 Get 20% off your Shilajit
H2 Your 20% off is ready
H2 20% off — just for you
H2 Looks like you're in the US
H2 Subscribe & Save
H3 Ritual Bundles
H3 Super Blends
H3 Himalayan Shilajit
H3 Mushroom Extracts
H3 Ceremonial Matcha
H3 Coloured Wellness
H3 Pet Blends
H3 Ancestral Cacao
H3 Energy
H3 Detox
H3 Skin Health
H3 Focus
H3 Sleep
H3 Gut Health
H3 Hormonal Health
H3 Immunity
H3 Our Story
H3 Lab Reports
H3 Contact Us
H3 Journal
H3 Quick Links
H3 Learn
H3 Support
H3 You may also like
H3 How your Subscription Works
NAV_HEADER_HEADING_REPEATED_BODY Wellness in Colour – Ancient Extracts (https://ancientextracts.co.uk/collections/coloured-matcha/)
Title
Wellness in Colour – Ancient Extracts
Meta
Shop coloured matcha at Ancient Extracts — vibrant, premium matcha blends for energy, focus and flavour. Discover your favourite colourful matcha today.
H1 Wellness in Colour
H2 Keep in touch
H2 Get 20% off your first order
H2 Where should we send your discount?
H2 Check your email
H2 We value your privacy
H2 Manage cookies
H2 Get 20% off your Shilajit
H2 Your 20% off is ready
H2 20% off — just for you
H2 Looks like you're in the US
H2 Subscribe & Save
H3 Ritual Bundles
H3 Super Blends
H3 Himalayan Shilajit
H3 Mushroom Extracts
H3 Ceremonial Matcha
H3 Coloured Wellness
H3 Pet Blends
H3 Ancestral Cacao
H3 Energy
H3 Detox
H3 Skin Health
H3 Focus
H3 Sleep
H3 Gut Health
H3 Hormonal Health
H3 Immunity
H3 Our Story
H3 Lab Reports
H3 Contact Us
H3 Journal
H3 How subscriptions work
H3 Shop By Goal
H3 Shop by Category
H3 Wellness In Colour Collection Box
H3 Ceremonial Pair – Matcha & Hojicha
H3 Our Award Winning Greens – Now in Pineapple and Berry flavours
H3 Ceremonial Grade Matcha
H3 Ritual Grade Hojicha Powder
H3 Ritual Grade Pitaya Dragon Fruit Powder
H3 Ritual Grade Ube Purple Yam Powder
H3 Ritual Grade Hibiscus Powder
H3 Ritual Grade Butterfly Pea Powder
H3 Indulgent Pair – Matcha & Ube
H3 Quick Links
H3 Learn
H3 Support
H3 You may also like
H3 How your Subscription Works
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://ancientextracts.co.uk) Ancient Extracts : Organic Mushroom Extracts
[IMG: Wellness, The Way It] [IMG: Wellness, The Way It] [IMG: Trusted by 2M+ customers] [H1] Wellness, The Way It's Been For Centuries We handle the hard work so you can focus on what matters. Thoughtfully sourced, expertly extracted, rigorously tested. Pure, clean and trusted. Shop All Products [H2] Explore some of our collections Ancient Remedies For Modern Life Shop All [IMG: Shop All] Super Blends [IMG: Super Blends] Himalayan Shilajit [IMG: Himalayan Shilajit] Mushroom Extracts [IMG: Mushroom Extracts] Ceremonial Matcha [IMG: Ceremonial Matcha] Coloured Wellness [IMG: Coloured Wellness] Pet Blends [IMG: Pet Blends] Ancestral Cacao [IMG: Ancestral Cacao] Shop All Products Free shipping on orders £35+ [H2] Check out some of our reels and recipes Wellness, reimagined in colour. [IMG: Customer video] [IMG: Customer video] [IMG: Customer video] [IMG: Customer video] [IMG: Customer video] [IMG: Customer video] [IMG: Ancient Wisdom. Modern Standards. Nothing Compromised.] [IMG: Ancient Wisdom. Modern Standards. Nothing Compromised.] [H2] Ancient Wisdom. Modern Standards. Nothing Compromised. We obsess over sourcing, purity, extraction methods, and testing — so when you try Ancient Extracts, you experience the highest quality version possible. Lab tested for purity and safety Traditionally respected Potency without compromise Transparency first View Our Quality And Testing [H2] Shop Bestsellers [IMG: Ritual Grade Ube Purple Yam Powder] [H3] Ritual Grade Ube Purple Yam Powder Smooth, creamy and naturally vibrant — perfect for lattes, desserts and sweet rituals. From £19.99 Add to Cart [IMG: Morning Magic Mushroom Coffee] [H3] Morning Magic Mushroom Coffee A naturally decaffeinated, creamy arabica alternative with no jitters or crashes. From £31.99 Add to Cart [IMG: Pure Shilajit Resin] [H3] Pure Shilajit Resin Pure Shilajit Resin sourced from the Himalayan mountains of Kashmir above 18,000ft. Naturally rich in fulvic acid and 85+ trace minerals, inde... From £39.99 Add to Cart [IMG: Am & Pm Ritual - Morning Magic & Evening Elixir] [H3] Am & Pm Ritual - Morning Magic & Evening Elixir A collection of two daily wellness blends, crafted for morning focus and evening calm. From £59.99 Add to Cart [IMG: Lion] [H3] Lion's Mane Mushroom Extract Powder Traditionally used for cognitive functional and nerve-health — 100% fruiting body extract. From £23.99 Add to Cart [IMG: Ceremonial Grade Matcha] [H3] Ceremonial Grade Matcha AAAAA+ ceremonial matcha from first harvest leaves — pure, vibrant, ritual-ready. From £19.99 Add to Cart [IMG: Tremella Mushroom Extract Powder] [H3] Tremella Mushroom Extract Powder Traditionally used for skin and hair — antioxidant-rich, 100% fruiting body extract. From £23.99 Add to Cart [IMG: Reishi Mushroom Extract Powder] [H3] Reishi Mushroom Extract Powder Traditionally used for sleep, calm and immune support — 100% fruiting body extract. From £23.99 Add to Cart Free shipping on orders £35+ [IMG: Not sure where to start?] [IMG: Not sure where to start?] [H2] Not sure where to start? Answer a few quick questions and discover what rituals are right for you. Take the Quiz [IMG: Ancient Remedies. Modern Transparency.] [IMG: Ancient Remedies. Modern Transparency.] [H2] Ancient Remedies. Modern Transparency. We’re creating the kind of wellness company we felt was missing — honest, tested, and rooted in integrity. Its our mission to offer only the cleanest products possible, so you can focus on results! Transparency Always Absolutely No Artificials Ever No Misleading Marketing Quality Without Compromise Whole-Plant Philosophy Learn More [H2] Rooted In Tradition. Chosen With Purpose. Our ingredients are carefully selected for their traditional heritage and role in supporting modern wellness. [IMG: Tremella] [H3] Tremella Hydrating functional mushroom traditionally valued for skin health, beauty, and whole-body nourishment. [IMG: Cacao Bean] [H3] Cacao Bean Ancient ceremonial superfood naturally rich in antioxidants, traditionally used for mood and vitality. [IMG: Soursop] [H3] Soursop Traditionally used botanical rich in plant compounds, valued for wellness and daily balance support. [IMG: Lions Mane] [H3] Lions Mane Traditionally revered mushroom associated with focus, clarity, cognitive function, and nervous system support. [IMG: Chaga] [H3] Chaga Antioxidant-rich medicinal mushroom traditionally used to support immunity, resilience, and overall wellbeing. [IMG: Shilajit] [H3] Shilajit Mineral-rich ancient resin traditionally used to support vitality, energy, strength, and overall wellbeing. [IMG: Turkey Tail] [H3] Turkey Tail Traditionally used mushroom rich in beneficial compounds, valued for immunity and everyday wellness support. [IMG: Cordyceps] [H3] Cordyceps Traditionally used functional mushroom associated with natural energy, stamina, vitality, and performance support. [IMG: Reishi] [H3] Reishi Traditionally revered adaptogenic mushroom associated with relaxation, balance and immune support. [H2] Trusted by our customers Daily rituals. Real results. [H3] Highly recommend We have been exploring all the benefits of ancient extracts’ wonderful products, we tasted the Reishi in an oat milk hot chocolate which really warmed the chest and made me feel invigorated! I have bought some products to take home! Highly recommend! Hannah Mizen Verified Customer [H3] Been taking a few of the mushrooms and… Been taking a few of the mushrooms and shilijet for nearly 7 months now and it’s made a massive difference. Not sure exactly which one has helped but my peri menopause symptoms of anxiety, low moods, depression and brain fog just to name a few have gone. Great customer service. Vanessa Casas Verified Customer [H3] I’ve been taking their tremella &… I’ve been taking their tremella & matcha for around a month. The skin on my face is looking plumper and more hydrated, and I’ve noticed an improvement in some adhd symptoms , particularly focus. I’ll be adding in the lions mane and shilajit next, hoping for greater symptom relief with these two Stacey coutts Verified Customer [H3] Great product and great service Ancient Extracts is where I purchase my much loved and used mushroom powders and other items for well being. Great product and great service and delivery. Chris Paphitis Verified Customer [H3] Quality Shilajit I am a returning customer to this supplier and I intend to be a regular customer. The quality of the Shilajit and its cost - is the best I have found - in other words - you get great value for your money.. Time Heal Verified Customer [H3] Never thought I'd try mushroom coffee… Never thought I'd try mushroom coffee but I'm glad I did. Must admit I have a few cups a day which stops me having alot of caffeine with the amount of regular coffee I was drinking. No more jitters or headaches and with night time ritual drink I find going to sleep alot easier. Rachel Andrews Verified Customer [H2] Customer service is our priority Our in-house support team What makes Ancient Extracts different? We focus on traditionally respected ingredients, clean formulations, and transparent sourcing — without synthetic shortcuts, misleading claims, or unnecessary fillers. Are your products lab tested? Yes. We prioritise quality, purity, and transparency by ensuring our products are tested for contaminants, heavy metals, and overall quality standards. Why do you focus on traditional ingredients? Many of our mushrooms, herbs, and botanicals have been used for centuries across different cultures and wellness traditions. We believe traditional wisdom still has an important place in modern wellbeing. Do your products contain fillers or additives? No. We aim to keep our formulations as clean and close to nature as possible, without unnecessary fillers, artificial additives, or isolated synthetic compounds. Have more questions? Get help
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SUB-PAGE (https://ancientextracts.co.uk/collections/shop-all/) Shop All – Ancient Extracts
[H1] Shop All Subscribe & Save 15% i [H3] How subscriptions work 20% off your first 3 subscription orders Free Water Bottle Free shipping, always Change or cancel anytime Bundle & Save [IMG: Am & Pm Ritual - Morning Magic & Evening Elixir] [H3] Am & Pm Ritual - Morning Magic & Evening Elixir A collection of two daily wellness blends, crafted for morning focus and evening calm. £59.99 £59.99 £50.99 Save 15% Delivers every Delivers every Add to Cart [IMG: Pure Shilajit Resin] [H3] Pure Shilajit Resin Pure Shilajit Resin sourced from the Himalayan mountains of Kashmir above 18,000ft. Naturall... £39.99 £39.99 £33.99 Save 15% Delivers every Delivers every Add to Cart [IMG: Our Award Winning Greens - Now in Pineapple and Berry flavours] Shop now [H3] Our Award Winning Greens - Now in Pineapple and Berry flavours Drop a promotional message here to break up the grid and push shoppers toward a featured collection or hero product. Shop Now [IMG: Morning Magic Mushroom Coffee] [H3] Morning Magic Mushroom Coffee A naturally decaffeinated, creamy arabica alternative with no jitters or crashes. £31.99 £31.99 £26.87 Save 16% Delivers every Delivers every Add to Cart [IMG: Lion] [H3] Lion's Mane Mushroom Extract Powder Traditionally used for cognitive functional and nerve-health — 100% fruiting body extract. £23.99 £23.99 £20.39 Save 15% Delivers every Delivers every Add to Cart [IMG: Tremella Mushroom Extract Powder] [H3] Tremella Mushroom Extract Powder Traditionally used for skin and hair — antioxidant-rich, 100% fruiting body extract. £23.99 £24.99 £21.24 Save 15% Delivers every Delivers every Add to Cart [IMG: Chaga Mushroom Extract Powder] [H3] Chaga Mushroom Extract Powder Traditionally used for immunity and defence — antioxidant-rich, 100% fruiting body extract. £23.99 £23.99 £20.39 Save 15% Delivers every Delivers every Add to Cart [IMG: Cordyceps Mushroom Extract Powder] [H3] Cordyceps Mushroom Extract Powder Traditionally used for energy, performance and stamina — 100% fruiting body extract. £23.99 £23.99 £20.39 Save 15% Delivers every Delivers every Add to Cart [IMG: Reishi Mushroom Extract Powder] [H3] Reishi Mushroom Extract Powder Traditionally used for sleep, calm and immune support — 100% fruiting body extract. £23.99 £23.99 £20.39 Save 15% Delivers every Delivers every Add to Cart [IMG: Evening Elixir Mushroom Cacao] [H3] Evening Elixir Mushroom Cacao A chocolatey, delicate night-time alternative made from 100% natural sugars. £31.99 £31.99 £30.39 Save 5% Delivers every Delivers every Add to Cart [IMG: Ceremonial Grade Matcha] [H3] Ceremonial Grade Matcha AAAAA+ ceremonial matcha from first harvest leaves — pure, vibrant, ritual-ready. ... £19.99 £19.99 £16.99 Save 15% Delivers every Delivers every Add to Cart [IMG: Beauty Pair Tremella & Chaga Mushroom Extracts] [H3] Beauty Pair Tremella & Chaga Mushroom Extracts Traditionally used for skin and hydration — antioxidant rich, 100% fruiting body extracts. £38.99 £38.99 £35.09 Save 10% Delivers every Delivers every Add to Cart [IMG: Mindful Pair Lion] [H3] Mindful Pair Lion's Mane & Reishi Extracts Traditionally used for cognitive function and calm support — 100% fruiting body extracts. £38.99 £38.99 £35.09 Save 10% Delivers every Delivers every Add to Cart
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SUB-PAGE (https://ancientextracts.co.uk/pages/ae-contact/) contact-us – Ancient Extracts
[IMG: Get in touch] [IMG: Get in touch] [H1] Get in touch Questions about an order, ingredients, wholesale or anything else — we're here to help. Get in touch [H2] Contact us Got a question? Send us a note and we'll be back to you within 24 hours. [H2] Frequently asked questions We believe in being open about everything we make. Below are honest answers to the questions we get asked most about our ingredients, sourcing, testing and how to get the best from your routine. How long until I get a response? We aim to reply to every message within 24 hours, Monday to Friday. Where do you ship from? All UK orders are shipped from our warehouse in the United Kingdom. Can I change or cancel my subscription? Yes — you can manage, pause or cancel your subscription anytime from your account.
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SUB-PAGE (https://ancientextracts.co.uk/collections/coloured-matcha/) Wellness in Colour – Ancient Extracts
[H1] Wellness in Colour Subscribe & Save 15% i [H3] How subscriptions work 20% off your first 3 subscription orders Free Water Bottle Free shipping, always Change or cancel anytime Bundle & Save [IMG: Wellness In Colour Collection Box] [H3] Wellness In Colour Collection Box A collection of five vibrant, feel-good wellness powders, complete with a whisk. £69.99 £69.99 £62.99 Save 10% Delivers every Delivers every Add to Cart [IMG: Ceremonial Pair - Matcha & Hojicha] [H3] Ceremonial Pair - Matcha & Hojicha A premium Japanese tea pairing — smooth, vibrant and perfect for daily rituals. ... £29.99 £29.99 £26.99 Save 10% Delivers every Delivers every Add to Cart [IMG: Our Award Winning Greens - Now in Pineapple and Berry flavours] Shop now [H3] Our Award Winning Greens - Now in Pineapple and Berry flavours Drop a promotional message here to break up the grid and push shoppers toward a featured collection or hero product. Shop Now [IMG: Ceremonial Grade Matcha] [H3] Ceremonial Grade Matcha AAAAA+ ceremonial matcha from first harvest leaves — pure, vibrant, ritual-ready. ... £19.99 £19.99 £16.99 Save 15% Delivers every Delivers every Add to Cart [IMG: Ritual Grade Hojicha Powder] [H3] Ritual Grade Hojicha Powder Roasted Japanese green tea powder — smooth, mellow and perfect for lattes and rituals. £19.99 £19.99 £16.99 Save 15% Delivers every Delivers every Add to Cart [IMG: Ritual Grade Pitaya Dragon Fruit Powder] [H3] Ritual Grade Pitaya Dragon Fruit Powder Bright, fruity and naturally colourful — perfect for smoothies, lattes and breakfast bowls. £19.99 £19.99 £16.99 Save 15% Delivers every Delivers every Add to Cart [IMG: Ritual Grade Ube Purple Yam Powder] [H3] Ritual Grade Ube Purple Yam Powder Smooth, creamy and naturally vibrant — perfect for lattes, desserts and sweet rituals. £19.99 £19.99 £16.99 Save 15% Delivers every Delivers every Add to Cart [IMG: Ritual Grade Hibiscus Powder] [H3] Ritual Grade Hibiscus Powder Bold, tangy and refreshing — perfect for vibrant teas, iced drinks and blends. £19.99 £19.99 £16.99 Save 15% Delivers every Delivers every Add to Cart [IMG: Ritual Grade Butterfly Pea Powder] [H3] Ritual Grade Butterfly Pea Powder Naturally vibrant, smooth and versatile — perfect for colourful teas, lattes and rituals. £19.99 £19.99 £16.99 Save 15% Delivers every Delivers every Add to Cart [IMG: Indulgent Pair - Matcha & Ube] [H3] Indulgent Pair - Matcha & Ube Smooth, creamy and naturally vibrant — made for creamy lattes and sweet creations. ... £36.99 £36.99 £33.29 Save 10% Delivers every Delivers every Add to Cart
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
2221Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 691 | 1 |
| /collections/shop-all/ | 510 | 1 |
| /pages/ae-contact/ | 510 | 1 |
| /collections/coloured-matcha/ | 510 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
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"name": "Lion's Mane Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.ancientextracts.co.uk/products/tremella-mushroom-powder",
"name": "Tremella Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.ancientextracts.co.uk/products/chaga-mushroom-powder",
"name": "Chaga Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.ancientextracts.co.uk/products/cordyceps-mushroom-powder",
"name": "Cordyceps Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.ancientextracts.co.uk/products/reishi-mushroom-powder",
"name": "Reishi Mushroom Extract Powder"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.ancientextracts.co.uk/products/evening-elixar-mushroom-cacao-240g",
"name": "Evening Elixir Mushroom Cacao"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.ancientextracts.co.uk/products/ceremonial-grade-matcha",
"name": "Ceremonial Grade Matcha"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.ancientextracts.co.uk/products/beauty-pair",
"name": "Beauty Pair Tremella & Chaga Mushroom Extracts"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.ancientextracts.co.uk/products/mindful-pair",
"name": "Mindful Pair Lion's Mane & Reishi Extracts"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ancientextracts.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop All",
"item": "https://www.ancientextracts.co.uk/collections/shop-all"
}
]
}
]
/pages/ae-contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.ancientextracts.co.uk/pages/ae-contact#webpage",
"url": "https://www.ancientextracts.co.uk/pages/ae-contact",
"name": "ae-contact",
"isPartOf": {
"@id": "https://www.ancientextracts.co.uk#website"
},
"inLanguage": "en"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ancientextracts.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "ae-contact",
"item": "https://www.ancientextracts.co.uk/pages/ae-contact"
}
]
}
]
/collections/coloured-matcha/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.ancientextracts.co.uk#organization",
"name": "Ancient Extracts",
"url": "https://www.ancientextracts.co.uk",
"logo": {
"@type": "ImageObject",
"@id": "https://www.ancientextracts.co.uk#logo",
"url": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"contentUrl": "//www.ancientextracts.co.uk/cdn/shop/files/Ancient_Extracts_Logo_Transparent_Us_Vs_Them.png?v=1763548709&width=600",
"width": 600,
"caption": "Ancient Extracts"
},
"image": {
"@id": "https://www.ancientextracts.co.uk#logo"
},
"foundingDate": "2023",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer service",
"email": "sales@ancientextracts.co.uk"
},
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.ancientextracts.co.uk#website",
"url": "https://www.ancientextracts.co.uk",
"name": "Ancient Extracts",
"publisher": {
"@id": "https://www.ancientextracts.co.uk#organization"
},
"inLanguage": "en",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ancientextracts.co.uk/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.ancientextracts.co.uk/collections/coloured-matcha#collection",
"url": "https://www.ancientextracts.co.uk/collections/coloured-matcha",
"name": "Wellness in Colour",
"isPartOf": {
"@id": "https://www.ancientextracts.co.uk#website"
},
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 9,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.ancientextracts.co.uk/products/5-coloured-matcha-collection-box",
"name": "Wellness In Colour Collection Box"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.ancientextracts.co.uk/products/ceremonial-bundle",
"name": "Ceremonial Pair - Matcha & Hojicha"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.ancientextracts.co.uk/products/ceremonial-grade-matcha",
"name": "Ceremonial Grade Matcha"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.ancientextracts.co.uk/products/ritual-grade-hojicha-powder",
"name": "Ritual Grade Hojicha Powder"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.ancientextracts.co.uk/products/pink-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Pitaya Dragon Fruit Powder"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.ancientextracts.co.uk/products/purple-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Ube Purple Yam Powder"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.ancientextracts.co.uk/products/red-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Hibiscus Powder"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.ancientextracts.co.uk/products/blue-ritual-grade-matcha-powder-60g",
"name": "Ritual Grade Butterfly Pea Powder"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.ancientextracts.co.uk/products/indulgent-pair-matcha-ube",
"name": "Indulgent Pair - Matcha & Ube"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ancientextracts.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Wellness in Colour",
"item": "https://www.ancientextracts.co.uk/collections/coloured-matcha"
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Wellness, Therapy & Mental Health
46.5 Avg BS
Based on 258 businesses audited.
BS Detector
Wellness, Therapy & Mental Health BS: Ancient Extracts (ancientextracts.co.uk)
https://ancientextracts.co.uk
📍 Industry: Wellness, Therapy & Mental Health
44
BS / 100
Ancient Extracts provides high-substance technical specifications for its products but relies on statistically improbable social proof badges. The ‘2 Million Customers’ claim is the single largest BS driver, casting a shadow over otherwise transparent lab-testing promises. It is a solid product brand suffering from unnecessary ‘trust theatre’ exaggeration.
Info Density
Power-words vs. Substance ratio.
13
43% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
4
20% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
12
60% BS
Commodity Fingerprint
Detection of industry clichés/templates.
8
53% BS
Identity & Authority
Expert verifiability & Schema depth.
7
47% BS
Remove or clarify the 2M+ customers badge to match realistic growth metrics or link it to an audited press release. Update the Schema.org data to include SameAs links for social media profiles and Person schema for the founding team to bridge the faceless authority gap. Replace generic H2 marketing slogans with specific product-benefit headings. Integrate a verified third-party review system to provide an external proof path for the 691+ reviews.
The site aligns with the Wellness segment of the category but represents a complete mismatch for the Therapy and Mental Health clinical patterns provided. While it utilizes wellness-adjacent language, it offers physical supplements (mushroom extracts, shilajit) rather than clinical interventions, evidence-based therapy, or accredited mental health services.
“The score of 44 is driven largely by the Trust and Proof pillar (12/20) due to the exaggerated customer count claim and the Commodity Fingerprint (8/15) for its heavy use of wellness clichés. The score remained in the Moderate range because the technical product descriptions (Information Density) and cross-page consistency (Semantic Coherence) are genuinely robust.”
Verified Analysis Date: June 21, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Ancient Extracts, captured on June 21, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Ancient Extracts: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ancientextracts.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.