Training Example: Corrigan Accountants Limited – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Accounting, Tax & Bookkeeping
Generic Claims: save you money, maximize your deductions, peace of mind, we handle the numbers so you can focus on your business…
Red Flags: no named partners or qualified professionals, guaranteed refund amounts without seeing records, no professional body affiliations listed, stock photos of calculators and spreadsheets…
Semantic Drift Patterns: homepage claims advisory but services page lists only compliance, homepage targets enterprises but pricing page shows freelancer plans, homepage says proactive but content only describes reactive filing, claims industry specialization but services are generic across all sectors…
Proof Expectations: named client testimonials with business names, specific tax savings amounts achieved, professional body membership numbers, named qualifications (CPA, ACA, ACCA, CTA)…

Corrigan Accountants Limited

(http://www.corriganassociates.co.uk) 📸 Data Snapshot: May 22, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Home | Corrigan Accountants – helping businesses flourish (http://www.corriganassociates.co.uk)
Title

Home | Corrigan Accountants – helping businesses flourish

H1 Helping the brightest businesses to flourish is what motivates us
H2 Tech
H2 Growing businesses
H2 Property
H2 Leisure and Hospitality
H2 Professional services
H2 Not-for-profit
H2 Inward Investment
H3 Accounting support
H3 Annual reporting and compliance
H3 Advisory
HEADING_REPEATED_BODY LettUs Grow | Corrigan Accountants – helping businesses flourish (http://corriganassociates.co.uk/our-clients/lettus-grow/)
Title

LettUs Grow | Corrigan Accountants – helping businesses flourish

H1 Spotlight on LettUs Grow
HEADING_FOOTER Cookie Policy | Corrigan Accountants – helping businesses flourish (http://corriganassociates.co.uk/cookies/)
Title

Cookie Policy | Corrigan Accountants – helping businesses flourish

H1 Cookie Policy
H2 How cookies are used on corrigan.co.uk
H3 Measuring website usage (Google Analytics)
H3 Google Analytics
H3 Cookies message
H3 Change your settings
HEADING_FOOTER Privacy policy | Corrigan Accountants – helping businesses flourish (http://corriganassociates.co.uk/privacy-policy/)
Title

Privacy policy | Corrigan Accountants – helping businesses flourish

H1 Privacy policy
H2 Introduction
H2 Information we may collect about you
H2 Cookie Policy
H2 How we will use your information
H2 Legal grounds for processing your information
H2 Sharing your information
H2 Storage and retention of your personal data
H2 Sending your information outside of the EEA
H2 Withdrawal of consent
H2 Your information rights
H2 Complaints
H2 Contact
H3 The personal data you give to us may include:
H3 Each time you visit our website, we may automatically collect the following information:
H3 The personal data described above may relate to any of the following categories of person:
HEADING_BODY Flexys Solutions Ltd | Corrigan Accountants – helping businesses flourish (http://corriganassociates.co.uk/our-clients/flexys/)
Title

Flexys Solutions Ltd | Corrigan Accountants – helping businesses flourish

H1 Spotlight on Flexys
HEADING_BODY Sora Aviation | Corrigan Accountants – helping businesses flourish (http://corriganassociates.co.uk/our-clients/sora-aviation/)
Title

Sora Aviation | Corrigan Accountants – helping businesses flourish

H1 Spotlight on Sora Aviation
H2 Grant Audits
H2 R&D Tax Credits
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (http://www.corriganassociates.co.uk) Home | Corrigan Accountants – helping businesses flourish
Business tax

Corporation tax
Research and development claims
Employee share schemes
Business structuring
Property business advice
International aspects

Managing your tax obligations takes time, care, and in-depth understanding, all of which our experts can provide, allowing you to reduce the cost of business taxes and make best use of the incentives available.
Our advice can help you to maximise your claims for capital allowances and other permitted deductions, and ensure tax efficient profit extraction.
If you spend money on R&D or innovation you could reduce your corporation tax bills and claim cash credit.
You may wish to explore HMRC schemes such as the Enterprise Management Incentive scheme (EMI) that allows employees to be granted share options free of income tax.
As a growing business we can help you with the Enterprise Investment Scheme (EIS) and Seed Enterprise Investment Scheme (SEIS), or to manage your liabilities to tax and national insurance by using our insights to determine the right structure for you.
When it comes to property, whether you're a corporate investor, a developer or an individual, we can help you navigate specific tax requirements including capital gains, inheritance tax and VAT.
And if you have international ambitions, we advise on tax and VAT implications for businesses considering operating overseas.
Whether you're investing in Research and Development, filing your returns, or seeking detailed business advice, we have the experience and expertise to guide you through. We're even happy to work on a fixed fee or "success only" basis in specific cases.
For more information: info@corrigan.co.uk
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SUB-PAGE (http://corriganassociates.co.uk/our-clients/lettus-grow/) LettUs Grow | Corrigan Accountants – helping businesses flourish
[H1] Spotlight on LettUs Grow

Bristol has become a hub for some of the UK's fasted-growing tech businesses; we are proud to act for a number of businesses in this sector, including LettUs Grow.
LettUs Grow was founded in 2015 by three Bristol University graduates, looking to utilise a unique 'aeroponic' irrigation system to tackle core issues surrounding food security, along with decreasing CO2 emissions and ecosystem collapse in the process. They have developed innovative software and hardware solutions that combine efficient aeroponic technology with data collection, automation and operational insights for the indoor farming sector.

We have worked with LettUs Grow to assist their fundraising, undertaking the audit of the grant claims needed to secure the relevant payments. They have been successful in raising over £4.5 million in investment and grant funding. We have also advised on beneficial tax reliefs available to the company such as R&D tax credit claims, and helped them to prepare these claims. We advised on the interaction of the grants received and their ability to claim R&D tax relief under both the SME and RDEC schemes.

RnD Tax Credits

Shares

Auditing

Reporting

Read about all of our Financial Reporting Services

We started working with LettUs Grow in 2018, supporting the founders with tax and accounting issues, helping them meet their annual accounting and tax compliance requirements. The company has grown significantly since that time, so we now work with the company's part-time financial director, continuing to provide the annual accounting and tax compliance services but also providing advice in respect of accounting disclosures such as share based payments and income recognition.

If you're looking for experienced advisors who will seamlessly guide you to fulfil your company's potential, get in touch. You can also find us providing pro-bono advice as part of several incubators in the Bristol and South West region, including Future Space, Science Creates and Set Squared. We can help you with:
Business support services including bookkeeping, payroll, VAT, and management accounting
Business modelling and forecasting
Statutory financial reports and year end requirements
Corporation tax
R&D tax credits
Tax effective share incentive schemes
2354 chars
SUB-PAGE (http://corriganassociates.co.uk/cookies/) Cookie Policy | Corrigan Accountants – helping businesses flourish
[H1] Cookie Policy

This section describes our cookies policy for corrigan.co.uk. corrigan.co.uk puts small files (known as 'cookies') onto your computer to collect information about how you browse the site.
Cookies are used to:
Measure how you use the website so it can be updated and improved based on your needs
Remember the notifications you've seen so that we don't show them to you again
corrigan.co.uk cookies aren't used to identify you personally. You'll normally see a message on the site before we store a cookie on your computer. Find out more about how to manage cookies.
[H2] How cookies are used on corrigan.co.uk

[H3] Measuring website usage (Google Analytics)
We use Google Analytics software to collect information about how you use corrigan.co.uk. Google Analytics stores information about:
How you got to the site
What you click on while you're visiting the site
How long you spend on the site
How long you spend on each link page you click through to
What you click on once at the page you've clicked through to
We don't collect or store your personal information (e.g. your name or address) so this information can't be used to identify who you are. We don't allow Google to use or share our analytics data. Google Analytics sets the following cookies:
[H3] Google Analytics

_ga: this helps us count how many people visit corrigan.co.uk by tracking if you've visited before - it expires after 2 years
_ga_<container-id>: used to track and identify an individual session with your device - it expires after 2 years

[H3] Cookies message
You may see a banner when you visit corrigan.co.uk inviting you to accept cookies or review your settings. We'll set cookies so that your computer knows you've seen it and not to show it again, and also to store your settings.
cookies_policy: saves your cookie consent settings - it expires after 1 year
cookies_preferences_set: lets us know that you've saved your cookie consent settings - it expires after 1 year

[H3] Change your settings
You can change which cookies you're happy for us to use.
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SUB-PAGE (http://corriganassociates.co.uk/privacy-policy/) Privacy policy | Corrigan Accountants – helping businesses flourish
[H1] Privacy policy

[H2] Introduction
Corrigan are committed to respecting and protecting your privacy. This Privacy Policy explains how we will collect, store and use any personal data you provide via our website, email or networking with our people and when you otherwise communicate with us (including during the accounting and advisory services we provide or the running of our business).
Our details are as follows:
Data controller: Corrigan Accountants Limited, 25 King Street, Bristol BS1 4PB
ICO registration number: Z1729597
This Policy may change from time to time and, if it does, the up-to-date version will always be available on our website and becomes effective immediately.
Please take the time to read this Policy, which contains important information about the way in which we process personal data.
[H2] Information we may collect about you
We may collect and process information about you and your personnel through various means, including:
in the course of carrying out work for you (or your business)
via our website (e.g. on our 'Contact Us' page or a web form, submitting a job application etc.)
by email or other electronic correspondence
by telephone
networking (e.g. client events and/or other meetings or events either hosted or attended by us)
otherwise through providing our accounting and advisory services or operating our business.

[H3] The personal data you give to us may include:

your name and title
contact information, including telephone number, postal address and email address
information relating to your location, preferences and / or interests
employment and job application details, e.g. date of birth, employment history, qualifications, equality monitoring information
photographic identification and video footage
in certain circumstances, your and others' signature(s), National Insurance number(s), financial details such as bank account details and details of any relevant sanctions or similar restrictions
in certain circumstances, data relating to health (including disabilities), ethnicity, race, religious beliefs, trade union membership and other 'special category personal data'
the content of any enquiry submitted over our website
any other personal data we collect (such as the client reference number which may be assigned to you) in the context of our work for our clients or in the course of operating our business.

[H3] Each time you visit our website, we may automatically collect the following information:

Web usage information (e.g. IP address), your login information, browser type and version, time zone setting, operating system and platform.
Information about your visit, including the full Uniform Resource Locators (URLs) clickstream to, through and from our website (including date and time); time on page, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs).
Location, device and demographic information (Google Analytics provides age range and gender information).
We may ask you for information when you report a problem with our website.
If you contact us, we may keep a record of that correspondence.

[H3] The personal data described above may relate to any of the following categories of person:

our clients and clients' personnel
our prospective employees, work experience students or other job applicants
those emergency contacts whose details have been provided to us by our people
third parties with whom we have contact by virtue of providing accounting and advisory services
our contacts or referrers, professional advisors or others with whom we work in the context of our accounting services
our prospective target clients
our contractors and suppliers
those who submit enquiries through our website or whose details are otherwise entered into our client relationship management system
any other visitor to our offices.

[H2] Cookie Policy
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used.
This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
[H2] How we will use your information
We may use your information for the following purposes:
to respond to any query that you may submit to us
to manage our relationship with you (and/or your business), including by maintaining our database of clients and other third parties for administration, and accounting and relationship management purposes
to complete our contractual obligations to you, or otherwise taking steps as described in our engagement terms and/or our Terms of Business (including any associated administration)
to carry out any relevant conflict checks, anti-money laundering and sanctions checks and fulfilling our obligations under any relevant anti-money laundering law or regulation (including under The Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017)
to send you any relevant information on our services and events that may be of interest to you using the email and/or postal address which you have provided, but only if you have given us your consent to do so or we are otherwise able to do so in accordance with applicable General Data Protection Regulation
to process any job application you (or your representative) has submitted
to ensure that our website's content is presented in the most effective manner for you and your device
to customise our website according to your interests
to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey responses
to allow you to participate in interactive features on our website when you choose to do so
as part of our efforts to keep our website safe and secure
to measure or understand the effectiveness of advertising we send to you and others, and to deliver relevant advertising to you
to ensure we appropriately administer any attendance / visits to our offices
to comply with any other professional, legal and regulatory obligations which apply to us or policies that we have in place
as we feel is necessary to prevent illegal activity or to protect our interests.
[H2] Legal grounds for processing your information
We will rely on the following legal bases under the General Data Protection Regulation (GDPR) for processing your personal data:
Performance of, or entry into, a contract. The personal data that we are required to collect in order to comply with any other professional, legal and regulatory obligations which apply to us must be provided to us in order for us to perform this contract – we would not be able to act for you without this personal data.
Compliance with a legal obligation to which we are subject.
We have a legitimate interest in doing so as a legal services provider (and where our legitimate interests are not overridden by your (or the relevant individual's) own interests or fundamental rights or freedoms). These legitimate interests will include our interests in managing our relationship with our clients, administering visits to our offices and ascertaining achievement of proper standards/ compliance with policies, practices or procedures.
Where processing of 'special category data' is necessary in the context of the establishment, exercise or defence of legal claims.
in certain circumstances, such as those described in paragraph 4.1(e) above or where we need to process 'special category data' in the context of our legal work but outside the scope of paragraph 5.1(d) above, where we have obtained your express consent to do so. As we will explain at the time we collect your consent, you may withdraw it at any time in accordance with the information we provide to you at that time.
[H2] Sharing your information
We may share your details with carefully selected third parties. These may include service providers, support services and organisations that help us to market our services and third parties instructed to enable us to fulfil our contractual obligations to you and/or our clients in the course of business.
If we share your information with third parties, they will process your information as either a data controller or as our data processor and this will depend on the purposes of our sharing your personal data. We will only share your personal data in compliance with the GDPR.
We may disclose your information to third parties when:
you specifically request this, or it is necessary to provide our accounting and advisory services to you (e.g. when we need to instruct specialists in another area to provide advice which you have requested)
we feel other companies' products and services may interest you
in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets
if our website or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets
if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to protect the rights, property or safety of our website, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
The third parties include:
our bank (including as permitted by The Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 which, for the purposes of preventing money laundering or terrorist financing, may require us to disclose your personal data on request to our bank from time to time where we hold monies in our pooled Client Account on your behalf)
our insurers
external accreditation bodies
other professional advisors or third parties with whom we engage as part of our work for our clients or who our clients separately engage in the same context
our regulator, the Institute of Chartered Accountants of England & Wales
our data processors providing catering, security, email security, data governance, archiving and other IT and business support services
our email marketing platform provider and our website platform provider
selected partner digital agencies
analytics and search engine providers that assist us in the improvement and optimisation of our website
any third party you ask us to share your data with.
Our website may, from time to time, contain links to and from the websites of advertisers and partners. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
We will not rent or sell our users' or other contacts' details to any other organisation or individual.
[H2] Storage and retention of your personal data
We follow strict security procedures as to how your personal information is stored and used, and who sees it, to help stop any unauthorised person getting hold of it. All personal information you register on our website will be located behind a firewall. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. Unfortunately, the transmission of information via the internet is not completely secure and although we do our best to protect your personal data, we cannot absolutely guarantee the security of your data.We will keep your information stored on our systems for as long as it takes to provide the services to you and in accordance with our Terms and Conditions. We may keep your data for longer than our stated retention period if we cannot delete it for legal, regulatory or technical reasons. We may also keep it for research, preventing conflicts of interests or statistical purposes. If we do, we will ensure that appropriate safeguards are in place to protect your privacy and only used for those purposes.The third parties we engage to provide services on our behalf will keep your data stored on their systems for as long as is necessary to provide the services to you.We will not store your information for longer than is reasonably necessary or required by law.
[H2] Sending your information outside of the EEA
If we need to share your personal data with a recipient outside the European Economic Area (“EEA”) (e.g. a professional advisor or third party engaged by us or you as part of our work under an engagement letter) we will ensure we do so in compliance with the GDPR, including where applicable by ensuring that the transfer is necessary to perform a contract in place with you or a contract entered into in your interests. As part of this, we will ensure we have a set of EU-approved Model Clauses (or other approved protection mechanism) in place with our practice management system provider located in the US. If these transfers affect you, you may contact us to obtain more precise information and a copy of relevant documentation.Our people may access our systems remotely when working abroad (including from jurisdictions outside the European Economic Area). Where they do so, they are required to use our systems and access any personal data in accordance with all the usual policies and procedures.
[H2] Withdrawal of consent
Where we process your personal data we do so on the basis that you have provided your consent for us to do so for the purposes set out in this Policy when you submitted your personal data to us. You may withdraw your consent to this processing at any time by contacting us at info@corrigan.co.uk or via the web form on our contact us pageIf you do withdraw your consent, we may still be able to process some of the data that you have provided to us on other grounds and will notify you of th
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SUB-PAGE (http://corriganassociates.co.uk/our-clients/flexys/) Flexys Solutions Ltd | Corrigan Accountants – helping businesses flourish
[H1] Spotlight on Flexys

We're proud to be the trusted advisors for some of the most vibrant entrepreneurs and fast-growing businesses in the tech sector. Take Flexys - since 2017, our bespoke services have supported them as they've realised their aspirations to raise over £4.3m in investment and grow to over 40 employees.
Flexys, which has developed an innovative debt management, collection and recovery solution, approached us when they had secured the interest of external shareholders and were ready to expand in a way that would also attract, retain, and incentivise new staff members.

We worked alongside Flexys' solicitors to help the company navigate tax compliance matters, while simultaneously advising them on tax-efficient share option schemes for their staff, and beneficial tax reliefs such as R&D tax credit claims.
By taking care of these finer details, from the seemingly simple to the more complex, we relieve clients like Flexys of any unnecessary financial strain by freeing them up to stay focused on their business goals. We work closely with the Flexys financial team on essential tasks, from preparing financial statements and regulatory reporting through to advising on valuable investor reliefs such as SEIS and EIS.

Shares

Growth

Strategy Advice

RnD Tax Credits

Read about all of our Business Tax Services

For Flexys, this has meant supporting them with timely, pragmatic, and integrated financial advice, while working in tandem with other professional teams such as their legal team, enabling them to flourish in their capacity as specialist software suppliers resolving their own clients' challenges.

If you're looking for experienced advisors who will seamlessly guide you to fulfil your company's potential, get in touch. You can also find us providing pro-bono advice as part of several incubators in the Bristol and South West region, including Future Space, Science Creates and Set Squared. We can help you with:
Business support services including bookkeeping, payroll, VAT, and management accounting
Business modelling and forecasting
Statutory financial reports and year end requirements
Corporation tax
R&D tax credits
Tax effective share incentive schemes
2259 chars
SUB-PAGE (http://corriganassociates.co.uk/our-clients/sora-aviation/) Sora Aviation | Corrigan Accountants – helping businesses flourish
[H1] Spotlight on Sora Aviation

Sora Aviation is a Bristol-based startup developing a zero-emission, low-noise electric vertical take-off and landing (eVTOL) aircraft designed to make advanced air mobility affordable and accessible.
As the company has grown, it has secured multiple sources of funding — from competitive grants to R&D tax credits — enabling its team to move from concept through to prototyping. Sora has already demonstrated its technology internationally in the USA, Europe, South Korea, and Japan, and is targeting its first flight in 2028.

For an ambitious deep-tech company like Sora, the support of a specialist accountancy and tax advisor is critical to ensure funding flows smoothly and compliance requirements are met at every stage.
[H2] Grant Audits
UK Government grants play a vital role in supporting innovation but typically require robust Independent Accountants' Reports (IARs) before funds can be released.Corrigan Accountants delivered two IARs for Sora Aviation under tight deadlines, enabling grant funding to be received quickly and improving cash flow.

Shares

Growth

Strategy Advice

RnD Tax Credits

Read about all of our Business Tax Services

"Corrigan worked efficiently and diligently, providing the detail we needed with proactive and insightful communication. Our submissions were accepted without issue, and the funding was released at the earliest opportunity."Furqan, CEO at Sora Aviation
[H2] R&D Tax Credits
R&D tax credits are a valuable source of support for research-intensive businesses, but the claims process has become increasingly complex with new compliance measures.
Corrigan Accountants guided Sora Aviation through the quantification and qualification of its R&D claims, ensuring both maximum relief and full compliance with updated legislation. This has helped fund further development and future iterations of Sora's technology.
“It's invaluable to work with an advisor who understands early-stage, tech-intensive businesses like ours. Corrigan are flexible, quick to respond, and thorough. Our experience has been excellent.”Furqan, CEO at Sora Aviation

If you're looking for experienced advisors who will seamlessly guide you to fulfil your company's potential, get in touch. You can also find us providing pro-bono advice as part of several incubators in the Bristol and South West region, including Future Space, Science Creates and Set Squared. We can help you with:
Business support services including bookkeeping, payroll, VAT, and management accounting
Business modelling and forecasting
Statutory financial reports and year end requirements
Corporation tax
R&D tax credits
Tax effective share incentive schemes
2756 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
6Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 2 0
/our-clients/lettus-grow/ 0 0
/cookies/ 1 0
/privacy-policy/ 3 0
/our-clients/flexys/ 0 0
/our-clients/sora-aviation/ 0 0
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage — no schema detected (entity gap)
/our-clients/lettus-grow/ — no schema detected (entity gap)
/cookies/ — no schema detected (entity gap)
/privacy-policy/ — no schema detected (entity gap)
/our-clients/flexys/ — no schema detected (entity gap)
/our-clients/sora-aviation/ — no schema detected (entity gap)

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Accounting, Tax & Bookkeeping
49.7 Avg BS

Based on 317 businesses audited.

BS Detector

Accounting, Tax & Bookkeeping BS: Corrigan Accountants Limited (www.corriganassociates.co.uk)

http://www.corriganassociates.co.uk 📍 Industry: Accounting, Tax & Bookkeeping
24 BS / 100

Corrigan Accountants provides a masterclass in how case studies can neutralize a fluffy homepage. The site moves rapidly from marketing platitudes to forensic evidence of value, resulting in an impressively low BS score. It is a substantive professional service site that prioritizes client outcomes over generic adjectives.

Info Density Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
9
45% BS
Commodity Fingerprint Detection of industry clichés/templates.
4
27% BS
Identity & Authority Expert verifiability & Schema depth.
7
47% BS

Deploy Person Schema for senior partners to bridge the ‘our experts’ authority gap. Add direct hyperlinks to the ICO registry and ICAEW member directory to provide external proof paths for regulatory claims. Include specific qualifications (e.g., ACA, CTA) next to any mention of the advisory team to solidify professional standing.

The site aligns perfectly with the Accounting, Tax and Bookkeeping category, specifically targeting the high-growth tech and R&D sector. Content focus on grant audits, SEIS/EIS, and R&D tax credits confirms a specialized professional services firm rather than a generalist bookkeeper.

“The score of 24 is driven largely by missing technical metadata (schema) and the 'Trust Theatre' flag for unlinked reviews. The site's near-perfect semantic coherence and high specificity in case studies prevented a much higher BS score typical of the accounting industry.”

Verified Analysis Date: May 22, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result
Brand AI Reputation