Training Example: Moss Adams LLP – Review the Data, Give Your Score & Compare to the Real AI Evaluation

Industry Context — Common BS Fingerprints in Accounting, Tax & Bookkeeping
Generic Claims: save you money, maximize your deductions, peace of mind, we handle the numbers so you can focus on your business…
Red Flags: no named partners or qualified professionals, guaranteed refund amounts without seeing records, no professional body affiliations listed, stock photos of calculators and spreadsheets…
Semantic Drift Patterns: homepage claims advisory but services page lists only compliance, homepage targets enterprises but pricing page shows freelancer plans, homepage says proactive but content only describes reactive filing, claims industry specialization but services are generic across all sectors…
Proof Expectations: named client testimonials with business names, specific tax savings amounts achieved, professional body membership numbers, named qualifications (CPA, ACA, ACCA, CTA)…

Moss Adams LLP

(https://mossadams.com) 📸 Data Snapshot: May 31, 2026

Analyze the raw signals below. How would a machine score this business’s credibility?

Here are the exact signals captured from up to six pages of the site — the same raw inputs the evaluation engine analyzed. They are grouped by signal type so you can weigh each the way the machine does.

🏗️ Semantic Structure — heading hierarchy & page identity (Info Density · Commodity Fingerprint)
HOMEPAGE Moss Adams: Accounting, Consulting & Wealth Management (https://mossadams.com)
Title

Moss Adams: Accounting, Consulting & Wealth Management

H1 Assurance
H2 Ready for What's Next?
H2 Accounting, Consulting & Wealth Management
H2 Industries We Serve
H2 Industry Insights
H2 Our Values and History
H2 Prospective Employees
H2 Contact Us
NAV_HEADING_REPEATED_FOOTER Moss Adams Services (https://mossadams.com/services/)
Title

Moss Adams Services

H1 Assurance
H2 Accounting
H2 Consulting
H2 Wealth Management
H2 Contact Us
NAV_HEADING_REPEATED International Tax Services (https://mossadams.com/services/accounting/tax/international/)
Title

International Tax Services

H1 Assurance
H2 Global Issues, Local Insight
H2 Expand and Enhance Your Global Footprint
H2 Expansive International Expertise
H2 Insights
H2 Primary Contact
H2 Contact Us
H2 Primary Contact
H3 Export Planning
H3 Foreign Source Income and Foreign Tax Credit Planning
H3 Intangibles Planning
H3 Trapped and Deferred Loss Planning
H3 Global Structuring and Rationalization
H3 Global Human Capital Strategy
H3 Sale of Non-US Assets
H3 Sale of US Assets
H3 Due Diligence
H3 Acquisition and Merger Management
H3 Export Planning
H3 Foreign Source Income and Foreign Tax Credit Planning
H3 Intangibles Planning
H3 Trapped and Deferred Loss Planning
H3 Global Structuring and Rationalization
H3 Global Human Capital Strategy
H3 Sale of Non-US Assets
H3 Sale of US Assets
H3 Due Diligence
H3 Acquisition and Merger Management
H3 Transfer Pricing
H3 Global Tax Strategies Guide
NAV_HEADING_REPEATED_BODY_FOOTER About Moss Adams (https://mossadams.com/about/)
Title

About Moss Adams

H1 Assurance
H2 Our Culture & Values
H2 Get Started
H2 Discover What Makes Us One of the Best Places to Work
H2 International Presence
H2 Locations
H2 Latest News & Press
H2 Contact Us
H3 We put down roots in the Pacific Northwest more than 100 years ago. Since our origins at the start of the twentieth century, we've steadily expanded to serve clients not only in the West but also across the nation and globally. Today, we're advising the businesses and industries that are driving progress for tomorrow.
H4 Arizona
H4 California
H4 Colorado
H4 Connecticut
H4 Delaware
H4 Florida
H4 Georgia
H4 Illinois
H4 Indiana
H4 Kansas
H4 Massachusetts
H4 Michigan
H4 Minnesota
H4 New Jersey
H4 New Mexico
H4 New York
H4 Ohio
H4 Oregon
H4 Pennsylvania
H4 Tennessee
H4 Texas
H4 Utah
H4 Virginia
H4 Washington
H4 West Virginia
H4 Wisconsin
📝 The Narrative — clean text per page (Info Density · Semantic Coherence)
HOMEPAGE (https://mossadams.com) Moss Adams: Accounting, Consulting & Wealth Management
[H1] Redefining Possible

Learn More About Our Combination

Learn More About Our Combination

In a transformative move, Moss Adams and Baker Tilly have merged to create the sixth largest CPA advisory firm in the country.

The combination brings together our industry expertise, complementary locations, and shared commitment to client success to redefine accounting and advisory services for the middle market. With our go-to-market power, laser focus on clients, and best-in-class talent, we’re poised to meet the growing complexity facing middle market businesses, families, and individuals.

The future is wide open. We’re all in.

[IMG: Moss Adams and Baker Tilly Logos]

[IMG: A fancy spiral staircase going upward.]

With a rare blend of inspiration and technical excellence, we empower our clients to discover and claim the future.

To look forward and rise to the challenges ahead—untangling complexity to reveal opportunity—requires unconventional thinking free from rigid business traditions.

In the face of accelerating change—where so much seems unmanaged and unpredictable—our accounting, consulting, and wealth advisory solutions uplift clients to strategically plan for, and get to, where they want to be next.

To look forward and rise to the challenges ahead—untangling complexity to reveal opportunity—requires unconventional thinking free from rigid business traditions.

In the face of accelerating change—where so much seems unmanaged and unpredictable—our accounting, consulting, and wealth advisory solutions uplift clients to strategically plan for, and get to, where they want to be next.

[H2]
Ready for What's Next?

[H1] Why Moss Adams

[IMG: $1.1 billion in revenue]

As a business and personal advisory firm, we empower clients to define their own success.

Beyond technical acumen, our professionals are steeped in the market sectors they serve and share the same entrepreneurial ethos as our clients. Our keen understanding of industry trends and challenges permits us to anticipate and respond to opportunities for our clients that might otherwise go untapped.

[H2] Accounting, Consulting & Wealth Management

Delivering a full spectrum of accounting, consulting, and wealth management solutions, we anticipate needs and identify potential risks, so conversations are constructive and illuminating. Through deep industry expertise, we contextualize engagements with guidance and insight tailored to the nuances of each situation.

Delivering a full spectrum of accounting, consulting, and wealth management solutions, we anticipate needs and identify potential risks, so conversations are constructive and illuminating. Through deep industry expertise, we contextualize engagements with guidance and insight tailored to the nuances of each situation.

With 11,000-plus professionals across more than 100 locations, we guide clients at all development intervals—from start-up, to rapid growth and expansion, to transition— collaborating with clients on what’s important to them and their businesses.

With 11,000-plus professionals across more than 100 locations, we guide clients at all development intervals—from start-up, to rapid growth and expansion, to transition— collaborating with clients on what’s important to them and their businesses.

Data Analytics

Transform your company into a data-driven organization with a competitive edge by making informed business decisions fueled by the data you collect.
Learn More

IPO Solutions

Move forward with confidence as your business prepares for an initial public offering by taking a holistic readiness approach that addresses your accounting, governance, and other crucial infrastructure needs.
Learn More

Family Office

Reach your personal financial goals and build your legacy across generations—with your family’s interests and values as the foundation—with the help of our customized advisory services.
Learn More

Health Care Consulting

Address your organization’s audit, tax, and compliance needs as well as other solutions to elevate your organizational performance. Our professionals can also deliver provider reimbursement solutions, revenue cycle assessments, strategy advisory, and more.
Learn More

[H2] Industries We Serve

Aerospace & Defense

Agribusiness

Apparel

Automotive & Dealer Services

Communications & Media

Construction

Financial Analysis Survey Report
Report
Our benchmarking report analyzes data from more than 140 contractors spanning the West Coast.

Financial Analysis Survey Report
Report

Download Now

+

E-Commerce

Energy & Utilities

Financial Services

CECL Accounting Guide
Guide
Our guide serves as a practical and illustrative document to assist with CECL implementation.

CECL Accounting Guide
Guide

Download

+

Food & Beverage

Forest Products

Foundations

Government Contractors

Government Services

Health Care

Higher Education

Hospitality

Insurance

Life Sciences

Manufacturing & Consumer Products

Not-for-Profit

Navigating Uniform Guidance
Resource Center
Uniform guidance impacts every organization that receives or administers federal awards. Visit our resource center for assistance navigating this change.

Navigating Uniform Guidance
Resource Center

Learn More

+

Private Equity

Professional Services

Real Estate

Restaurants

Retail

Technology

An Inside Look at the Complexities
Technology Guides
Some of the most pressing topics that affect nearly every tech company are covered as part of our Technology Guide series.

An Inside Look at the Complexities
Technology Guides

View Guides

+

Transportation & Logistics

Tribal & Gaming

Wine, Beer & Spirits

[H1] Insights

Industry obsessives, we appreciate our clients’ interests and objectives in their markets, and we transform data into meaningful business insights.

We closely monitor regulatory agencies, participate in industry and technical forums, and write about a wide range of general as well as industry-specific accounting, tax, and business issues.

[IMG: Clients in all 50 states]

[H2]
Industry Insights

Article
The CMS Volume Decrease Adjustment: What Hospitals Need to Know
The CMS Volume Decrease Adjustment helps hospitals manage inpatient volume declines and maintain financial stability.

Case Study
Case Study: Understanding and Exercising Audit Rights in Construction Matters
Explore how understanding and exercising audit rights in the construction industry can impact project success and your bottom line.

Article
Behind the Glam: The Tax Credit Incentive Powering Beauty Breakthroughs
See how beauty companies can take advantage of the R&D tax credit to offset the costs of development and innovation.

Case Study
Case Study: Advancing Humanitarian Impact Through Salesforce Innovation
Learn how one not-for-profit organization used Salesforce to enhance fundraising efforts and streamline processes on a global scale.

Case Study
Case Study: Senior Living Providers Overcome Talent Shortages
A Continuing Care Retirement Community improves financial performance by leveraging an operational and financial review.

Article
Top 5 Food & Beverage Cost Accounting Challenges and How to Solve Them
Explore common cost accounting challenges that face the food and beverage industry and how to address them.

Article
How Does the Supreme Court Tariff Ruling Affect Agribusiness?
In light of the Supreme Court ruling on tariffs, agribusiness companies should prepare documentation to be ready for potential refunds.

Article
How Mining Operations and Processing Plants Can Capture Overlooked Tax Incentives
Mining operations and processing plants often overlook the R&D tax credit, but many of their everyday activities may qualify.

Case Study
Case Study: Transform Enrollment with Scalable Data Modernization via Salesforce
Discover how a higher education organization transformed its enrollment process with a scalable Salesforce solution.

[H1] Our Culture

[IMG: 4,750 professionals]

At Moss Adams, we believe in the power of possible.

In the face of accelerating change—where so much seems unplanned, unmanaged, and uncertain—we’re inspired by the extraordinary potential companies and individuals possess to discover and claim their future. We bring to our work a spirit of optimism and enterprise, and believe in the great promise of our clients, our people, and the markets we serve.

[H2] Our Values and History

We put down roots in the Pacific Northwest more than 100 years ago—a time and place brimming with determination, ambition, and endless enterprise. We’ve witnessed substantial change in the ensuing decades. That history shapes our values and sense of stewardship today, informing our commitment to our clients, our colleagues, and the future.

Discover our Values and History

[H2]
Prospective Employees

You're talented and ambitious. You have options. We get that. That's why we offer opportunities to build your skills and explore your career in a collegial environment. At Moss Adams, you’ll be challenged and rewarded for leadership, technical excellence, and inspired perspectives. Where you take your career is up to you.

Find and Apply to our Current Openings

[IMG: Camput Jobs]

[IMG: Camput Jobs]

View Campus Jobs

[IMG: Experienced Jobs]

[IMG: Experienced Jobs]

View Experienced Jobs

100 Best Companies, Working Mother Magazine

Moss Adams was recognized among the 100 Best Companies for the programs, benefits, and career support that working parents receive. (2011-2021)
Learn More

Profiles in Diversity Journal

Profiles in Diversity Journal honors individuals who have blazed new trails, led the way, mentored others, and advanced diversity and inclusion in the workplace and the community. Moss Adams is proud to have a number of our employees selected for multiple awards including Asian Leaders Worth Watching, Black Leaders Worth Watching, Innovations in Diversity, Latino Leaders Worth Watching, and Native American/Indigenous Leaders Worth Watching. (2011-2021)
Learn More

Tenth in the Vault Accounting 50 survey

For the tenth year in a row, accounting professionals surveyed by the leading career guidance website Vault.com ranked Moss Adams in the top 10 overall among accounting firms. The ranking, in the Vault Accounting 50 survey, is based on overall prestige combined with factors related to quality of life such as culture, satisfaction, work-life balance, and compensation. (2013–2023)
Learn More

Contact

×

[H2] Contact Us

Thank you. Your contact request has been received. We will be in touch soon.
13197 chars
SUB-PAGE (https://mossadams.com/services/) Moss Adams Services
[H1] Services

We offer a full range of services that spans accounting, consulting, and wealth management.

Beyond analyzing your financial statements and addressing your tax and assurance needs, we offer a coherent, solutions-based approach catered to your industry’s unique complexities.

[IMG: 111 Years in business]

[H2] Accounting

Keep your business moving forward with the critical financial information you need to make informed decisions. Our assurance and tax services prepare you for emerging opportunities to help your company prosper.

[H2] Consulting

Recognize growth opportunities that you can leverage domestically and internationally with a full range of services beyond assurance and tax. Whether it’s compliance or streamlining to improve IT, strategy and operations, and transactions, you can mitigate risk and solve your most pressing operational challenges.

[H2] Wealth Management

Secure a better financial future by strategically aligning your tax, planning, and investment needs and tactically managing your assets. Reviewing, developing, and handling your personal, business, and investment plans using one comprehensive lens allows you to harness new opportunities.

Contact

×

[H2] Contact Us

Thank you. Your contact request has been received. We will be in touch soon.
1690 chars
SUB-PAGE (https://mossadams.com/services/accounting/tax/international/) International Tax Services
[H1] International Tax

Services
> Accounting
> Tax
> International Tax

Transfer Pricing

[H2] Global Issues, Local Insight

Businesses that operate in multiple countries and jurisdictions face complex international challenges that can quickly overwhelm and negatively impact your bottom line if not properly addressed.Understanding the cross-border tax implications of your business’s operating structure can help you proactively manage your worldwide effective tax rate, reduce risks, boost cash flow, and enhance your value. Even simple transactions—adding a customer, employee, contractor, or subsidiary—can have costly, time-consuming effects on global operations.Develop an efficient, cost-effective plan for your business with guidance from our professionals, strategically balancing the need for seamless implementation and a focus on financial benefits.

[H2]
Expand and Enhance Your Global Footprint

Address the many challenges that come with global operations, such as successfully managing audits and maintaining operating structures, or pursue opportunities to help your business save money through credits and incentives and more.

Export Planning

[H3]
Export Planning

Tap into incentives provided by the US government to expanding exporters by using a Domestic International Sales Corporation (DISC) and evaluating the potential for the foreign-derived intangible income (FDII) deduction.

Evaluate and implement export strategies with our guidance each step of the way to understand ever-changing regulations and file your tax return. We can also make legal referrals as needed.

Foreign Source Income and Foreign Tax Credit Planning

[H3]
Foreign Source Income and Foreign Tax Credit Planning

Drastically reduce your company’s effective tax rates by avoiding double taxation from multiple jurisdictions.

Design a tax structure that integrates within your operational structure while taking advantage of efficiencies and opportunities, such as utilizing check-the-box elections and reevaluating transfer pricing policies.

Intangibles Planning

[H3]
Intangibles Planning

Reduce your taxes and tax rates by executing business plans that account for tax consequences of redeploying intangible property.

Companies that don’t understand the tax ramifications of their business strategies will likely face numerous IRS queries that could result in exit taxes and penalties related to intellectual property—and even inadvertently move the business to an unfavorable tax jurisdiction.

Trapped and Deferred Loss Planning

[H3]
Trapped and Deferred Loss Planning

Deduct foreign operation and built-in offshore losses in the United States through trapped and deferred loss planning.

Proper planning can help you manage your cash flow, overall tax liability, and effective tax rate for financial statement reporting purposes while helping your bottom line.

Global Structuring and Rationalization

[H3]
Global Structuring and Rationalization

Make informed operational business decisions during transitions knowing you’ve considered all potential tax consequences—whether you extract an underperforming business unit for disposition, acquire a company, or rationalize your current organizational structure.

Strategically structure transactions so you can move assets or business units across borders tax-free or in a tax-deferred or tax-efficient manner.

Avoid the potential consequences that could affect your global operations and bottom line if you structure transactions incorrectly or don’t take specific tax considerations, such as the nuanced rules of Section 367, into account.

Global Human Capital Strategy

[H3]
Global Human Capital Strategy

Tap into the potential of your workforce by designing a strategy that delivers a return on the investment you make in your people. Operating in a global marketplace can present many challenges related to your workforce including:

Expatriate benefits
Federal and state taxes
Tax equalization calculations

Sale of Non-US Assets

[H3]
Sale of Non-US Assets

It’s crucial for US companies or individuals disposing of non-US business or investment assets to identify the after-tax rate of returns. How you structure your dispositions can determine the difference between a poor or profitable investment.

Attention should be paid to:

The character of gains or losses
The ability to use foreign tax credits
The availability of tax treaty benefits
The disclosure requirements
The impact on your international financial statements

Avoid significant penalties that can arise when the numerous foreign disclosure forms required for transactions involving non-US assets aren’t properly submitted.

Sale of US Assets

[H3]
Sale of US Assets

Maintain cash flow and reduce your tax rates by addressing one of the most important considerations for non-US companies disposing of US real estate: withholding under the Foreign Investment in Real Property Tax Act (FIRPTA).

FIRPTA often imposes a withholding tax on gross proceeds of a sale that can impair the seller’s liquidity.

Due Diligence

[H3]
Due Diligence

Structure transactions strategically, uncover risks early, and analyze potential value with proper due diligence.

Buy-side
Sell-side
Quality of earnings
IT assessments

Acquisition and Merger Management

[H3]
Acquisition and Merger Management

Before signing any agreements for a strategic acquisition, your business should assess the tax implications of the transaction and envision the process for integrating the acquisition into your existing operations.

Project effective tax rates, understand indemnities related to tax issues, and prepare for the due diligence process so your business can hit the ground running once you’ve acquired the new venture. Prepare for any transaction stipulations including collateral required by banks and its potential taxable income, as well as unexpected tax bills once businesses are integrated.

Whether you’re on the buy- or sell-side of an international transaction, execute the deal knowing you’re prepared for the full potential impact.

Export Planning

Foreign Source Income and Foreign Tax Credit Planning

Intangibles Planning

Trapped and Deferred Loss Planning

Global Structuring and Rationalization

Global Human Capital Strategy

Sale of Non-US Assets

Sale of US Assets

Due Diligence

Acquisition and Merger Management

[H3]
Export Planning

Tap into incentives provided by the US government to expanding exporters by using a Domestic International Sales Corporation (DISC) and evaluating the potential for the foreign-derived intangible income (FDII) deduction.

Evaluate and implement export strategies with our guidance each step of the way to understand ever-changing regulations and file your tax return. We can also make legal referrals as needed.

[H3]
Foreign Source Income and Foreign Tax Credit Planning

Drastically reduce your company’s effective tax rates by avoiding double taxation from multiple jurisdictions.

Design a tax structure that integrates within your operational structure while taking advantage of efficiencies and opportunities, such as utilizing check-the-box elections and reevaluating transfer pricing policies.

[H3]
Intangibles Planning

Reduce your taxes and tax rates by executing business plans that account for tax consequences of redeploying intangible property.

Companies that don’t understand the tax ramifications of their business strategies will likely face numerous IRS queries that could result in exit taxes and penalties related to intellectual property—and even inadvertently move the business to an unfavorable tax jurisdiction.

[H3]
Trapped and Deferred Loss Planning

Deduct foreign operation and built-in offshore losses in the United States through trapped and deferred loss planning.

Proper planning can help you manage your cash flow, overall tax liability, and effective tax rate for financial statement reporting purposes while helping your bottom line.

[H3]
Global Structuring and Rationalization

Make informed operational business decisions during transitions knowing you’ve considered all potential tax consequences—whether you extract an underperforming business unit for disposition, acquire a company, or rationalize your current organizational structure.

Strategically structure transactions so you can move assets or business units across borders tax-free or in a tax-deferred or tax-efficient manner.

Avoid the potential consequences that could affect your global operations and bottom line if you structure transactions incorrectly or don’t take specific tax considerations, such as the nuanced rules of Section 367, into account.

[H3]
Global Human Capital Strategy

Tap into the potential of your workforce by designing a strategy that delivers a return on the investment you make in your people. Operating in a global marketplace can present many challenges related to your workforce including:

Expatriate benefits
Federal and state taxes
Tax equalization calculations

[H3]
Sale of Non-US Assets

It’s crucial for US companies or individuals disposing of non-US business or investment assets to identify the after-tax rate of returns. How you structure your dispositions can determine the difference between a poor or profitable investment.

Attention should be paid to:

The character of gains or losses
The ability to use foreign tax credits
The availability of tax treaty benefits
The disclosure requirements
The impact on your international financial statements

Avoid significant penalties that can arise when the numerous foreign disclosure forms required for transactions involving non-US assets aren’t properly submitted.

[H3]
Sale of US Assets

Maintain cash flow and reduce your tax rates by addressing one of the most important considerations for non-US companies disposing of US real estate: withholding under the Foreign Investment in Real Property Tax Act (FIRPTA).

FIRPTA often imposes a withholding tax on gross proceeds of a sale that can impair the seller’s liquidity.

[H3]
Due Diligence

Structure transactions strategically, uncover risks early, and analyze potential value with proper due diligence.

Buy-side
Sell-side
Quality of earnings
IT assessments

[H3]
Acquisition and Merger Management

Before signing any agreements for a strategic acquisition, your business should assess the tax implications of the transaction and envision the process for integrating the acquisition into your existing operations.

Project effective tax rates, understand indemnities related to tax issues, and prepare for the due diligence process so your business can hit the ground running once you’ve acquired the new venture. Prepare for any transaction stipulations including collateral required by banks and its potential taxable income, as well as unexpected tax bills once businesses are integrated.

Whether you’re on the buy- or sell-side of an international transaction, execute the deal knowing you’re prepared for the full potential impact.

[IMG: Transfer Pricing]

[H3] Transfer Pricing

Proactively enact transfer pricing procedures while working toward compliance to avoid costly audits and lower your worldwide effective tax rate.

Learn More

[IMG: Global Tax Strategies Guide]

[H3] Global Tax Strategies Guide

Explore insight into strategically expanding your business internationally with a focus on considerations such as cash repatriation, intangible property migration, inversions, and more in our complimentary guide.

Download the Guide

[H2]
Expansive International Expertise

[IMG: More than 110 countries served through Praxity]

[IMG: More than 110 countries served through Praxity]

[IMG: More than 3,300 international clients]

[IMG: More than 3,300 international clients]

[IMG: Client operations in more than 120 countries]

[IMG: Client operations in more than 120 countries]

No matter the reach of your global operations, comprehensively address all your tax concerns with guidance from our professionals.As part of Baker Tilly International, the world’s 10th largest global advisory network, we have more than 47,000 professionals providing clients in more than 140 territories with seamless, high-quality, market-specific knowledge and services.Our dedicated China, India, and Latin America Practices can also help you navigate your global business goals.Every international expansion plan should be flexible rather than reactive—there’s no one-size-fits-all approach. Collaborating closely with your leadership, our professionals customize solutions to your business and the countries in which you operate so you’re empowered to seize emerging opportunity.

[H2]
Insights

Alert
Tax Dispute Affects Transfer Pricing Strategy
See how a tax dispute between Airbnb and the IRS may affect transfer pricing strategies for multinational corporation
15000 chars
SUB-PAGE (https://mossadams.com/about/) About Moss Adams
[H1] About Us

[IMG: 112 years in business]

Moss Adams and Baker Tilly have come together to form the nation’s sixth largest CPA advisory firm, dedicated to assisting clients with growing, managing, and protecting prosperity.

With more than 11,000 professionals across more than 100 locations, we work with many of the world’s most innovative companies and leaders. Our strength in the middle market enables us to advise clients at all intervals of development—from start-up, to rapid growth and expansion, to transition.

[H2]
Our Culture & Values

We’re all in

Distinguished for our depth of industry knowledge, we take the time to understand each client’s business or individual situation, anticipate needs, and identify gaps before they become obstacles. This way, clients can grow, manage, and protect their prosperity with confidence.

We cultivate a culture of possible

We bring to our work a spirit of optimism and enterprise, and believe in the great promise of our clients, our people, and the markets we serve.

We're inspired

We share the same entrepreneurial ethos as our clients. That agility lets us explore new ideas and gain fresh perspectives to help companies and individuals grow and compete.

We Go Beyond the Desk

We believe in the power of possible and champion authenticity that encourages our people to show up exactly as they are. Get to know our community of talented professionals who pursue success however they define it.
Read More

[H1] Our History

[H3] We put down roots in the Pacific Northwest more than 100 years ago. Since our origins at the start of the twentieth century, we've steadily expanded to serve clients not only in the West but also across the nation and globally. Today, we're advising the businesses and industries that are driving progress for tomorrow.

1913
John G. McIntosh Opens an Accounting Firm

Congress enacts the first federal income tax law. John G. McIntosh opens an accounting firm in Seattle to support the Pacific Northwest’s forest products industry. The firm expands its services to Portland in 1922.

1918-1938
Moss Adams Gets Its Name

Over the years the firm undergoes several name changes—McIntosh, Cowan & Co; Charles S. Cowan & Company; and Moss Adams & Co. This will get shortened to Moss Adams LLP in 1995.

1960 - 1979
The firm expands its footprint in the West

The firm opens offices in Northern California and Southern California as well as additional offices in Oregon and Washington. In 1972, the firm adds a consulting arm, offering clients value-added services that complement our core assurance and tax solutions.

1990 - 2000
Moss Adams becomes the 15th largest accounting and consulting firm

The firm reaches a new growth milestone with the addition of more offices in Oregon and Washington. Throughout the decade and into the new century, the firm continues to grow, expanding in California and establishing investment banking and wealth management divisions.

2013
Moss Adams turns 100

The firm celebrates its 100th anniversary and releases its first corporate social responsibility report to measure the firm's progress toward its social and environmental goals.

2025
Moss Adams and Baker Tilly Combine

Baker Tilly and Moss Adams combined in a move that redefines advisory and accounting services for the middle market. Backed by private equity firm Hellman & Friedman, the combined firms provide elevated industry specialization, geographic reach, and capabilities across advisory, tax and assurance services.

[H1] Careers

[H2]
Get Started

You're talented and ambitious. You have options. We get that. That's why we offer opportunities to build your skills and explore your career in a supportive environment. At Moss Adams, you’ll be challenged and rewarded for leadership, technical excellence, and inspired perspectives. Where you take your career is up to you.

Find and Apply to our Current Openings

[IMG: Campus: for recent graduates or students seeking internships and educational development]

[IMG: Campus: for recent graduates or students seeking internships and educational development]

View Campus Jobs

[IMG: Experienced: for professionals ready for the next step in their career.]

[IMG: Experienced: for professionals ready for the next step in their career.]

View Experienced Jobs

[H2]
Discover What Makes Us One of the Best Places to Work

100 Best Companies, Working Mother Magazine

Moss Adams was recognized among the 100 Best Companies for the programs, benefits, and career support that working parents receive. (2011-2021)
Learn More

Profiles in Diversity Journal

Profiles in Diversity Journal honors individuals who have blazed new trails, led the way, mentored others, and advanced diversity and inclusion in the workplace and the community. Moss Adams is proud to have a number of our employees selected for multiple awards including Asian Leaders Worth Watching, Black Leaders Worth Watching, Innovations in Diversity, Latino Leaders Worth Watching, and Native American/Indigenous Leaders Worth Watching. (2011-2021)
Learn More

Tenth in the Vault Accounting 50 survey

For the tenth year in a row, accounting professionals surveyed by the leading career guidance website Vault.com ranked Moss Adams in the top 10 overall among accounting firms. The ranking, in the Vault Accounting 50 survey, is based on overall prestige combined with factors related to quality of life such as culture, satisfaction, work-life balance, and compensation. (2013–2023)
Learn More

[H1] Industries

Moss Adams was among the first major accounting firms in the nation to organize by industry.

We train our specialists not just in technical audit and tax matters but also in issues specific to our clients’ organizations. By diving deep into each industry, we bring more contextual understanding to each engagement.

View Our Industries

[IMG: Clients in all 50 states]

[H2] International Presence

Your potential for growth shouldn’t be constrained by borders. We started serving international organizations more than 70 years ago. Today, we help businesses in more than 140 territories embrace prosperity.

Your potential for growth shouldn’t be constrained by borders. We started serving international organizations more than 70 years ago. Today, we help businesses in more than 140 territories embrace prosperity.

As part of Baker Tilly International, the world’s 10th largest global advisory network, we have more than 47,000 professionals providing clients with seamless, high-quality, market-specific knowledge and services.

As part of Baker Tilly International, the world’s 10th largest global advisory network, we have more than 47,000 professionals providing clients with seamless, high-quality, market-specific knowledge and services.

[H2] Locations

[H4] Arizona

Casa Grande

Phoenix

Tempe

[H4] California

El Segundo

Fresno

Orange County

Pasadena

Redwood City

Sacramento

Salinas

San Diego

San Francisco

Santa Rosa

Silicon Valley

Stockton

Woodland Hills

[H4] Colorado

Denver

[H4] Connecticut

Bethel

Shelton

[H4] Delaware

Wilmington

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Jacksonville

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[H4] Georgia

Alpharetta

Atlanta

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[H4] Illinois

Chicago

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[H4] Indiana

Indianapolis

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[H4] Kansas

Kansas City

[H4] Massachusetts

Boston

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Southfield

[H4] Minnesota

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Iselin

[H4] New Mexico

Albuquerque

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[H4] West Virginia

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[H4] Wisconsin

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[H1] News & Press

Our professionals are steeped in the industries they serve.

Combining technical expertise with our keen understanding of our clients' businesses, we offer knowledgeable commentary on a broad spectrum of accounting, tax, finance, and business operations issues.

See All News

[IMG: 4,750 professionals]

[H2]
Latest News & Press

New IRS Research Tax Credit Rules Sparks a Tax Season Scramble

Bloomberg Tax  | March 19, 2025
Travis Riley and Josh Harbin explain how practitioners and their clients can comply with new requirements on Form 6765 to claim research tax credits for the 2024 tax filing season.
Read More

How IRS Tax Refunds Will Be Impacted by Mass Layoffs

Newsweek  | March 15, 2025
Clay Hodges speaks about the impact that recent IRS layoffs will have on the 2025 tax season.
Read More

Moss Adams Makes Major Additions to NetSuite Offerings

Accounting Today  | March 4, 2025
Learn about the recent 360 Cloud Apps acquisition, made by Moss Adams, to bolster the firm’s NetSuite Implementation Services.
Read More

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[H2] Contact Us

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11920 chars
🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
60Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 15 1
/services/ 10 1
/services/accounting/tax/international/ 26 1
/about/ 9 1
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps (Identity & Authority)
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Moss Adams LLP",
    "sameAs": [
        "https://www.linkedin.com/company/moss-adams-llp",
        "https://www.youtube.com/user/MossAdamsLLP"
    ],
    "url": "https://www.mossadams.com",
    "logo": "https://mossadamsprodmvc.blob.core.windows.net/cmsstorage/mossadams/media/images/moss-adams-og.png"
}
/services/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Moss Adams LLP",
    "sameAs": [
        "https://www.linkedin.com/company/moss-adams-llp",
        "https://www.youtube.com/user/MossAdamsLLP"
    ],
    "url": "https://www.mossadams.com",
    "logo": "https://mossadamsprodmvc.blob.core.windows.net/cmsstorage/mossadams/media/images/moss-adams-og.png"
}
/services/accounting/tax/international/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Moss Adams LLP",
    "sameAs": [
        "https://www.linkedin.com/company/moss-adams-llp",
        "https://www.youtube.com/user/MossAdamsLLP"
    ],
    "url": "https://www.mossadams.com",
    "logo": "https://mossadamsprodmvc.blob.core.windows.net/cmsstorage/mossadams/media/images/moss-adams-og.png"
}
/about/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Moss Adams LLP",
    "sameAs": [
        "https://www.linkedin.com/company/moss-adams-llp",
        "https://www.youtube.com/user/MossAdamsLLP"
    ],
    "url": "https://www.mossadams.com",
    "logo": "https://mossadamsprodmvc.blob.core.windows.net/cmsstorage/mossadams/media/images/moss-adams-og.png"
}

Your Diagnosis

Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.

Information Density 0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence 0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof 0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint 0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority 0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score 0 / 100
💡 Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)

These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.

Information Density

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Semantic Alignment

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Trust & Proof

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Commodity Fingerprint

Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.

Identity & Authority

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.

B
BS Level
Accounting, Tax & Bookkeeping
50.5 Avg BS

Based on 279 businesses audited.

BS Detector

Accounting, Tax & Bookkeeping BS: Moss Adams LLP (mossadams.com)

https://mossadams.com 📍 Industry: Accounting, Tax & Bookkeeping
25 BS / 100

Moss Adams is a technical heavyweight currently masquerading in a generic corporate-speak wrapper. While the top-level headings are laden with typical consulting fluff, the technical substance of the sub-pages is undeniably robust and highly specific. This is a site where the bullshit is merely a surface-level marketing polish on a foundation of genuine professional authority.

Info Density Power-words vs. Substance ratio.
9
30% BS
Semantic Coherence Homepage promise vs. Sub-page reality.
1
5% BS
Trust & Proof Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint Detection of industry clichés/templates.
7
47% BS
Identity & Authority Expert verifiability & Schema depth.
4
27% BS

Replace the fluff-heavy H1 Redefining Possible with a substance-driven heading that highlights the middle-market specialization and post-merger scale. Implement Person schema for the named partners and experts mentioned in the news and press sections to close the authority gap. Fix the heading hierarchy errors where Assurance is used as a generic H1 on multiple distinct pages. Provide specific outcome metrics within the Case Study snippets to transition them from narrative descriptions to hard proof points.

The content perfectly aligns with the Accounting, Tax & Bookkeeping industry, specifically targeting middle-market enterprises and high-net-worth individuals. The presence of highly technical tax terminology and specific regulatory references confirms a high-authority match for this category.

“The BS score of 25 is driven primarily by the high technical substance found in the service sub-pages, which offsets the generic marketing language on the homepage. The score was penalized slightly for Commodity Fingerprint due to industry clichés and for Identity & Authority gaps caused by missing Person schema. Overall, the site demonstrates high evidence density and maintains semantic coherence, placing it firmly in the Low BS category.”

Verified Analysis Date: May 31, 2026 © 1EuroSEO Independent Evaluator — Non-Sponsored Result