Training Example: Country Land and Business Association Limited (CLA) – Review the Data, Give Your Score & Compare to the Real AI Evaluation

[H2] From water to energy, tourism to EU trade, the latest King’s Speech touches on a number of key issues
The King’s Speech: what it means for your rural business

[H2] Local election results reshape councils and open the door for rural priorities

[H2] CLA Energy Services: reduce your electricity, gas and water expenditure

County shows: join us for exclusive member events this summer

Crucial inheritance tax help for your succession planning

Updates on farming schemes and the agricultural transition

Fighting for your rights on inheritance tax: our lobbying timeline

[H2] The CLA Rural Powerhouse campaign

Our programme to help the government unleash the rural economy

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In Focus articles

Explore our selection of in-depth pieces. Our 'In Focus' articles highlight a variety of subjects that impact rural businesses

In Focus: Capital Gains Tax and Reliefs Explained

In Focus: Wayleaves – what are they and how do they work?

In Focus: The UK Immigration Salary List 2024 - formerly the Shortage Occupation List

In Focus: Occupancy conditions for agricultural and rural workers – how do they work?

[H2] Why Join?

We are the only organisation dedicated to supporting landowners and rural businesses. Find out how we can help you make the most of what you own.

[H2] Past webinars
Catch up on our latest webinars

CLA Webinar: Residential tenancies update for rural landlords

CLA Webinar: Human rights in compulsory purchase cases

CLA Webinar: Beyond the map - apps, access and spring policy updates

CLA webinar: Planning update for members

See all Past webinars

[H2] Making diversification work: lessons from six successful rural businesses

Broadening your income streams makes good commercial sense, but there can be pitfalls. We hear from six CLA members with thriving diversified businesses

[H2] Podcasts
Listen to our latest podcast episode

15 Minutes With...Carlos Bagrie

15 Minutes With...Lord Townshend

15 Minutes With...Charles Trotman

15 Minutes With...Roger Tempest

See all Podcasts

The CLA has been a great asset to us; a guiding hand, an ear to listen, and a team fighting our corner. They have been all they said they would be and more.

For over 100 years we have championed and defended landowners and rural businesses across England and Wales. We are the only organisation that exists solely for this purpose. That is why 28,000 family farms, estates, small holdings, rural businesses and country homes trust the CLA to support their interests.As a member you will have access to:A team of expert advisers who understand your business and your local area, offering specific guidance tailored to your needs.A programme of events allowing you to engage exclusively with local and national politicians, policy-makers and industry leaders.A monthly magazine and weekly e-newsletter giving you the inside track on latest industry developments as well as case-studies and new ideas to apply to your own business.Exclusive offers and discounts from major brands including Ford and Bp.We know that rural land and business owners are facing difficult times with significant political, environmental and economic uncertainty. The CLA has a long-standing reputation in Westminster and Cardiff as an influential and forward thinking membership body. By joining you are helping to guarantee a strong voice for landowners and rural businesses, preserving your property rights for future generations and ensuring Governments in England and Wales make decisions with your best interests in mind.

Become a member

Join now

[H2] What do our members say?

We take pride in helping our members make the most of their assets. Here they explain how we have supported them in their own words.

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Last updated: 21 July 2021
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Our use of cookies
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The CLA (“we”) use cookies for a variety of purposes, including to ensure that our site functions as expected, to remember your preferences and to gather data about the users of our site and our services.We are committed to protecting you and any information (anonymous or otherwise) that we collect about you online. This section tells you about how and why we use cookies, and how this allows us to improve our service.We may use the information we obtain about you through the use of cookies for the following purposes:to remember if you’ve set any preferences on our site or whether you have already taken part in a survey;to temporarily store data as part of, for example, customer surveys and user questionnaires that we use to provide you with interesting insights and helpful tools;to test new content and evaluate its effectiveness;to remember if you’ve been informed of our cookies policy, privacy policy and other terms;to track you as you navigate our site;to improve our site’s usability;to ensure you don’t miss information that is relevant to you (including targeting our site’s content, targeting our marketing campaigns and direct marketing emails, targeting our Internet banner advertisements on our website and on other websites);to analyze use of our website (including for statistical analysis, sales and marketing research).We may also combine web usage data with other information we have collected about you. We store this information so that we have a better and more specific understanding of the way users are using our website, and their preferences and interests, for the purposes set out above.

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About cookies
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A 'cookie' is a text file that is placed by our server onto your PC, phone or other device into your cookie folder when you visit our site. Your web browser (such as Internet Explorer, Mozilla Firefox, Google Chrome or Safari) sends these cookies back to our site on each subsequent visit, unless the cookie is deleted or expiresCookies themselves do not contain any information which personally identifies you. However, in certain circumstances, we collect personal data about you through these cookies which may include your IP address, information about the way you use our website, your choice of internet browser, the type of device you’re accessing our website from and where you are in the world. Where any information we collect through cookies qualifies as personal data, this cookie policy and our privacy notice apply to the collection and use of such personal data.Session and Persistent CookiesCookies can be ‘session’ or ‘persistent’ cookies, depending on their duration. We use both session and persistent cookies on our site.A 'session' cookie is allocated to your device only for the duration of your visit to our site, and is deleted once you close the browser session. For example, we use a session cookie to allow you to view member only content within our site – this cookie expires when you close down your browser.A 'persistent' cookie remains on your device for the period of time specified for that cookie and is activated each time you visit our site, until the cookie expires or is disabled by you.For example – if you tick the 'Remember Me' box when you log in, a persistent cookie is allocated to your device that allows us to automatically log you into our site when you next visit and limit how often you see particular promotions and announcements on our site.First and third party cookiesWhether a cookie is a first or third party cookie depends on which website the cookie comes from. First party cookies are those set by or on behalf of our site. All other cookies are third party cookies – these third party cookies are set by third parties and information is collected and used in accordance with their policies. We use both first party and in some special cases third party cookies provided by trusted third parties.

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Cookies and your consent
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We will ask for your consent to place cookies on your device, except in certain circumstances where cookies are necessary for the transmission of a communication, or where cookies are strictly necessary for us to provide you with a service that you have requested. Please see the sections on ‘strictly necessary cookies’ and ‘functionality cookies’ below for more information about how we use these types of cookies.

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How we use cookies
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We collect and use cookies on our website for the following purposes:Strictly necessary cookiesThese are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site and security cookies to prevent malicious attacks.These cookies are essential to make our website work correctly and therefore cannot be turned off or rejected. Without these cookies, you would not be able to navigate between pages or use certain vital features of our website. These cookies are strictly necessary for the use of our website and we do not require your consent for use of these particular cookies.Functionality cookiesThese are used to recognize you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Functionality cookies also allow you to log in to our site each time you visit without having to re-enter your details.Like ‘strictly necessary cookies’, if these cookies are disabled, it could impact your experience to use some of the website’s functionality. These cookies are strictly necessary for the use of our website and we do not require your consent for use of these particular cookies.Analytics cookiesIn order to keep our products and services easy to use and up-to-date, we use web analytics services to help us understand how people use our site. For example we can see which parts of our services are most popular, identify when errors occur and test different versions of a page or feature to see which one works best. We can also recognize and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.These web analytics services may be designed and operated by other companies on our behalf. They do this using small invisible images known as “web beacons” or “tracking pixels” that may be included in the digital products and services on our site. These are used to count the number of times something has been seen. These web beacons are anonymous and do not contain or collect any information that identifies you.We will obtain your prior consent before using these analytics cookies.Targeting cookiesThese cookies record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.We will obtain your prior consent before using these targeting cookies.Email interaction technologyOur emails may contain tracking pixels to tell us whether they are opened and verify any clicks through to links within an email. We (or our marketing service provider on our behalf) use this information to help us understand how an email campaign performed, what types of emails and content our customers find interesting, and what actions people took, so we can improve our email campaigns in the future and make our emails more relevant to you. If you do not wish the tracking pixel to be downloaded onto your device, you should select to receive emails from us in plain text rather than HTML.

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Cookies we use
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Below is a full list of the cookies we use together with a description of what they are used for.Cookie: _gaType: A persistent cookie from Google Analytics which expires after two years.Purpose: A unique ID representing you.Cookie: _gidType: A session cookie from Google Analytics which expires after 24 hours.Purpose: A unique ID representing you.Cookie: _ga_<container-id>Type: A session cookie from Google Analytics which expires after two years.Purpose: Used to persist session state.Cookie: cla_ga_trackingType: A persistent cookie which expires 6 months after your last visit to our sitePurpose: A cookie we set which records whether you accept or deny the use of tracking cookies.Cookie: csrftokenType: A persistent cookie which expires after a year.Purpose: A security cookie to prevent a malicious attack called a cross-site request forgery.

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Any questions, comments or requests regarding this cookie policy should be addressed to: privacy@cla.org.uk.

This notice explains how we handle your personal data and what you can do if you have any concernsAt the CLA, we are committed to protecting and respecting your privacy. This notice sets out the basis on which any personal data we collect from you, that you provide to us or that we may receive from others about you will be processed by us. It includes data that we hold electronically and in paper files. We are required to provide you with this information under the General Data Protection Regulation (GDPR).

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How and why we process personal data
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We will process data to deliver the services the CLA has contracted to provide you with. If you are a member, these include administration of membership, provision of advice, promotion and administration of events, and the promotion and administration of CLA Member Services. We may also share your personal information with CLA committee members where it is in our legitimate interests to do so for internal administrative purposes (for example, for operational strategy, compliance, auditing and monitoring, research and development, and quality assurance). If you are not a member, these may include promotion and administration of membership.

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CLA Member Services
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CLA Member Services are offered exclusively to CLA members with our trusted partners. Currently, these consist of: CLA Energy Services (provided by Troo Ltd)CLA Healthcare (provided by Howden Employee Benefits and Wellbeing Ltd)CLA Insurance (provided by Howden)

Find out more

Visit the CLA Member Benefits page

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Legal basis for processing data
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The legal basis for processing your personal data will be found under the following paragraphs of the GDPR: Article 6 1.(b), the processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract, and Article 6 1.(f), it is in the legitimate interests of the data controller. Our legitimate interests are the performance of our objectives, the management of our business and to make people aware of the benefits of CLA membership or other CLA services relevant to our mission. Safeguards have been put in place to ensure we achieve the correct balance between our interests and yours. At any time, you can amend your marketing preferences including unsubscribing in the members area.

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Who has access and why
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Data will be held and processed for the purposes described above. Only those staff who have a legitimate need to access data will be authorised to do so.

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Retention of data
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The data will be held for the duration of your membership, or longer where we have a legal obligation or other legitimate reason for doing so.

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Accuracy
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You are able to view and update the data we hold on you via the members area. From time to time we will invite you to check that everything is correct and up to date.

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Your rights
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You have a number of rights under the GDPR.

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Right of access
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You have the right, subject to a number of exceptions, to know what information we hold about you. Unless the issue is complex, we will respond within one month.

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Right of access
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You have the right, subject to a number of exceptions, to know what information we hold about you. Unless the issue is complex, we will respond within one month.

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Right to rectification
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You have the right to have any information we hold about you corrected if it is inaccurate or incomplete. Unless the issue is complex, we will respond within one month.

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Right to erasure
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You have the right to request the deletion or removal of personal data where there is no compelling reason for us to continue to hold it.

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Right to restrict processing
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You have the right to restrict our processing of your data in certain circumstances, such as when there is a question over the way in which we are using it.

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Right to data portability
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You have the right to obtain and reuse your personal data for your own purposes.

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Right to object
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You have the right to object to our processing of your personal data on the basis of legitimate interest, for direct marketing and for the purposes of research. We will stop processing your data on the basis of legitimate interest unless there are compelling legitimate grounds for us to continue. We will stop any processing of your data for direct marketing as soon as we receive an objection. We will stop processing your personal data for research purposes if there are grounds that relate to your particular situation.

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Automated processing
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We will not make any decision regarding you or your membership by purely automated means.

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Further information
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Further details of our data protection policies can be found at www.cla.org.uk. Any questions, comments or requests regarding this privacy notice should be addressed to: privacy@cla.org.uk.

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Complaints
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If you are not satisfied with the way in which we manage your personal data, you can seek recourse by emailing: privacy@cla.org.uk.If you remain dissatisfied, you have the right to refer the matter to the Information Commissioner. Information Commissioner’s Office Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF T: 0303 123 1113 www.ico.org.uk.

CLA WEBSITE TERMS AND CONDITIONS OF USELast Updated: 20/01/2026Welcome to the CLA website (“Website”). The Country Land and Business Association Limited provides the Website to you subject to the following terms and conditions of use (“Terms”). By accessing and using the Website, you accept the Terms and our Privacy Notice and Cookie Notice (“Notices”). They explain our and your respective responsibilities, as well as how you can use the Website. Please read them carefully. If you do not accept the Terms and Notices in full, please do not access or use the Website.Who we are and how you can contact us Other terms that apply to you when you use the Website We may make changes to these Terms We may make changes to the Website Your use of the WebsiteThe Website is only for users in the UKIntellectual property rightsProhibited uses of the WebsiteNo text or data mining, or web scrapingAccuracy of information and availability of the WebsiteHyperlinks and third party sitesLinking to the WebsiteWhen we are responsible for loss or damage suffered by you We are not responsible for viruses Other important termsDisputes between usWhich laws apply to these Terms and where you may bring legal proceeding1. Who we are and how you can contact usWe are Country Land and Business Association Limited. We are registered in England and Wales under company number 06131587 and have our registered office at 16 Belgrave Square, London, SW1X 8PQ. Our VAT number is GB 238 7714 35. When we say “we”, “our” or “us” in these Terms, that’s who we mean. If you have any questions relating to these Terms, or wish to make a complaint about the Website, please contact us by: emailing us at privacy@cla.org.uk; calling us on 0207 235 0511; orwriting to us at 16 Belgrave Square, London, SW1X 8PQ.2. Other terms that apply to you when you use the Website These Terms refer to the following additional terms, which also apply to your use of the Website:Our Privacy Notice, which explains what personal information we collect about you, how and why we collect, store, use and share such information, your rights in relation to your personal information and how to contact us and supervisory authorities in the event that you have a query or complaint about the use of your personal information.Our Cookie Policy, which sets out information about the cookies on the Website.If you are a member of the CLA, other terms also apply to your membership. We will bring these to your attention at the time you apply for membership and these will be available to you during your membership, here.3. We may make changes to these TermsWe may amend these Terms from time to time. Every time you wish to use the Website, please check the Terms to ensure you understand the Terms that apply at that time. Your continued use of the Website will confirm your acceptance of the revised terms. If you are a member of the CLA and have provided us with a contact email address, we will notify you by email of any material changes.4. We may make changes to the WebsiteWe may update and change the Website from time to time to reflect changes to our products or services, our users’ needs and our business priorities. 5. Your use of the Website The Website is made available free of charge on a non-exclusive basis for your personal, non-commercial use only. This means that you cannot make money from using the Website. You agree that you are solely responsible for:all costs and expenses you may incur in relation to your use of the Website; andif you are a member of the CLA, keeping your password and other membership account details confidential. You must not disclose this information to any third party. If you know or suspect that anyone other than you knows your password or other membership account details, you must promptly notify us using the contact details in the section Who we are and how you can contact us. We seek to make the Website as accessible as possible. If you have any difficulties using the Website, please contact us using the contact details in the section Who we are and how you can contact us. We may prevent or suspend your access to the Website (or any part of the Website which requires you to log in), or we may take other action against you (including legal action), if in our reasonable opinion you fail to comply with any provision of these Terms, any terms or policies to which they refer or any applicable law.6. The Website is only for users in the UKThe Website is intended for use only by those who can access it from within the United Kingdom. We do not represent that content available on or through the Website is appropriate for use or available in other locations. If you choose to access the Website from locations outside the UK, you are responsible for compliance with local laws where they are applicable. 7. Intellectual property rightsThis Website and all intellectual property rights in it, including but not limited to any text, images, graphics, video, audio or other multimedia content, or other information or material submitted to or on the Website (together, “Content”) are owned by us or our licensors. Intellectual property rights means rights such as copyright, trade marks, domain names, design rights, database rights, patents and all other intellectual property rights of any kind whether or not they are registered or unregistered (anywhere in the world). We and our licensors reserve all of our and their rights in any intellectual property in connection with the Website. This means, for example, that we and they remain owners of them and are free to use them as we and they see fit. Nothing in these Terms grants you any legal rights in the Website other than as necessary to enable you to access and use the Website in accordance with these Terms. You may print off one copy, and may download extracts, of any page(s) from the Website for your personal use and you may draw the attention of others within your organisation to Content posted on the Website. However, you must not: modify the paper or digital copies of any Content you have printed off or downloaded in any way, and you must not use any images, graphics, video, audio or other multimedia content separately from any accompanying text;remove any acknowledgement that we or any of our contributors is the author of any Content we provide to you as part of the Website; oruse any part of the Content on the Website for commercial purposes without obtaining a licence to do so from us.If you print off, copy or download any part of the Website in breach of these Terms, your right to use the Website will cease immediately and you must, at our option, return or destroy any copies or derivatives of the Content you have made. You are responsible for keeping any Content you have copied, printed or downloaded secure and confidential. We are not liable for any losses resulting from your failure to keep this Content secure and confidential, including losses arising from unauthorised access to the Content or to the Website.“CLA”, the logos for CLA, CLA Charitable Trust, CLA London Branch, CLA Cymru, CLA Rural Business Conference and all member service logos including CLA Insurance, CLA Utilities, CLA Foreign Exchange and CLA Healthcare are UK registered trademarks of Country Land and Business Association Limited. You are not permitted to use these trademarks without our express prior approval, unless it is part of Content you are permitted to print off, copy or download in accordance with these Terms. All other trademarks not owned by CLA that may appear on the Website from time to time are the property of their respective owners. 8. Prohibited uses of the WebsiteYou may only use the Website for lawful purposes. You may not access or use the Website (or any Content on it): in violation of any applicable law;in a manner that is deceiving or fraudulent, or has any deceiving or fraudulent purpose or effect;to harm or attempt to harm any other person in any way;to access or interfere with a member’s account or information, impersonate another person, or create or use a false identity or contact details; to transmit, or procure the sending of, any unsolicited or unauthorised communications, including of advertising or promotional material (spam);to knowingly transmit any data, send or upload any material that is corrupt or contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware or perform any act that would cause the Website to become unavailable for use by others (including via any form of denial-of-service attack);to obtain or attempt to obtain unauthorised access to or interfere with, damage or disrupt any part of the Website or any computer systems, equipment, software or networks on or through which the Website is stored or operated; to modify, adapt, decompile, disassemble, reverse engineer or create derivative works of the Website or any of the software comprised in or in any way making up a part of the Website or any services provided by the Website; to reproduce, duplicate, copy, modify, rent, sell, lease, sub-licence, distribute, assign, or otherwise transfer or encumber rights to any element comprised in the Website, including any of the software comprised in or in any way making up a part of the Website or any services provided by the Website; for the purpose of building a competitive product or service of the Website or any proprietary or third party software making up the Website, or copying its features or user interface;to remove, alter, or obscure any copyright, trade mark or other proprietary notices appearing in or on the Website; orin any way that is not authorised by us or is detrimental to us or our third party service providers. You also agree not to access without authority, interfere with, damage or disrupt any part of the Website, any software, the server or any other equipment or networks on or through which the Website is stored or operated (including where owned or used by any third party). If you do or if we have reason to believe you either have done or will do any of things listed above, we may prevent or suspend your access to the Website (or any part of the Website which requires you to log in), or we may take other action against you (including legal action). Where breach of any of the provisions of this clause amount to a criminal offence under the Computer Misuse Act 1990, we will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. 9. No text or data mining, or web scrapingYou shall not conduct, facilitate, authorise or permit any text or data mining or web scraping in relation to our site or any services provided via, or in relation to, our site for any purpose, including the development, training, fine-tuning or validation of AI systems or models. This includes using (or permitting, authorising or attempting the use of):any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of our site or any data, content, information or services accessed via the same;any automated analytical technique aimed at analysing text and data in digital form to generate information or develop, train, fine-tune or validate AI systems or models which includes but is not limited to patterns, trends and correlations.The provisions in should be treated as an express reservation of our rights in this regard, including for the purposes of Article 4(3) of the Digital Copyright Directive ((EU) 2019/790).You shall not use, and we do not consent to the use of, our site, or any data published by, or contained in, or accessible via, our site or any services provided via, or in relation to, our site for the purposes of developing, training, fine-tuning or validating any AI system or model [or for any other purposes not explicitly set out in these Terms.This clause will not apply insofar as (but only to the extent that) we are unable to exclude or limit text or data mining or web scraping activity by contract under the laws which are applicable to us.10. Accuracy of information and availability of the WebsiteAlthough we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the Content on the Website is accurate, complete or up to date. Any reliance that you may place on the information on this Website is at your own risk.Content on the Website is provided for your general information purposes only and to inform you about us and our products, services, news and features. Unless expressly stated otherwise in respect of member advisory services, Content on the Website is not intended to amount to advice on which you should rely. We cannot guarantee that the Website, or any Content on it, will always be available, uninterrupted or error free. We may suspend, withdraw or restrict the availability of all or any part of the Website for business or operational reasons, such as for maintenance. 11. Hyperlinks and third party sitesThe Website may contain hyperlinks or references to third party websites other than the Website. Any such hyperlinks or references are provided for your convenience only. We have no control over third party websites and accept no legal responsibility for any content, material or information contained in them. 12. Linking to the WebsiteYou may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.You must not establish a link to the Website in any website that is not owned by you.The Website must not be framed on any other site, nor may you create a link to any part of the Website other than the home page.We reserve the right to withdraw linking permission without notice.13. When we are responsible for loss or damage suffered by youWhether you are a consumer or a business user:Liability that cannot be excluded or limited by law. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors, and for fraud or fraudulent misrepresentation.Circumstances where we exclude our liability. We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:use of, or inability to use, or unavailability of, the Website (or any part of it) or websites li